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Near the end of the year, the sales of car companies entered a "sprint" stage. In order to attract consumers who had been waiting to see before, some car brands introduced measures such as car purchase subsidies and limited time concessions. How about car companies promoting consumption benefit?

At the end of the year, the auto market started to cut prices.

Store new car delivery is busy

In a car 4S shop in Shanghai, the reporter saw that many consumers were consulting about buying a car. The person in charge told the reporter that since December, in order to increase the market share, the brand has launched many promotional activities. The preferential strength of a pure electric vehicle has reached 20,000 yuan, and now the average daily delivery of the store is nearly 20 units.

Zhu Aimeng, sales director of a 4S shop in Shanghai: At present, the sales volume has an upward trend, and some models (sales volume) have reached 60% growth. Near the end of the year, the delivery volume will be relatively large, and there may be more on weekends.

In addition, at the end of the year, major car companies also launched preferential activities on the replacement of "oil to electricity". In a 4S shop of a new energy vehicle in Suzhou, Mr. Bao, the owner, is preparing to replace a new energy vehicle with a fuel vehicle that he has been driving for 6 years, and he can enjoy a subsidy of 5,000 yuan.

The person in charge told the reporter that since the second half of this year, customers have great demand for vehicle replacement, and 70% of store sales are fuel vehicles replacing new energy vehicles. At present, in addition to cash subsidies, stores have also launched some replacement offers.

Ma Yun, general manager of an automobile 4S shop in Suzhou, Jiangsu Province: There are some models with free color options, and some with wheel hub sizes. In fact, some configurations have been added to reduce the price. Now the amount of goods entering the store is obviously more than last month.

Cui Dongshu, Secretary-General of the National Passenger Car Market Information Association: In order to maintain the sales level, some car companies have made great efforts in price promotion at the end of the year. Using profits to flush sales is to ensure the effective operation of all links in the industrial chain.

Consumer vouchers plus subsidies

Multi-policy plus code to promote automobile consumption

In addition to the promotion activities of car companies and dealers, many governments have also introduced subsidy policies such as car purchase coupons.

Since the end of November, Suzhou has launched a digital RMB red envelope subsidy without threshold for car purchase. If the car price is between 200,000 yuan and 300,000 yuan, you can get a red envelope of 4,000 yuan, and if the car price is above 300,000 yuan, you can get a red envelope subsidy of 6,000 yuan. The person in charge of a 4S shop told reporters that government subsidies and brand concessions have attracted many consumers to book cars.

Lu Ying, sales manager of a 4S shop in Suzhou, Jiangsu Province: Like last weekend, the average sales volume in a single day was more than 30 units, and the daily turnover reached 13 million yuan.

Nanjing has introduced different car purchase subsidies for fuel vehicles and new energy vehicles. Among them, 4,000 yuan will be subsidized for fuel vehicles with a price of more than 200,000 yuan, and 5,000 yuan will be subsidized for new energy vehicles.

Shenzhen, Jinan, Changsha, Jiaxing and other places have also introduced car subsidy policies in the near future. The issuance of automobile coupons has promoted the centralized release of consumers’ "just need", and car buyers with family travel and business needs have considered placing orders at the end of the year.

Since the beginning of this year, China’s automobile market has maintained a rapid growth trend. Data show that from January to October this year, China’s automobile sales reached 23.967 million, up 9.1% year-on-year. Among them, new energy vehicles performed particularly well, with sales of 7.28 million vehicles, up 37.8% year-on-year, and the market share reached 30.4%. According to industry insiders, at the end of the year, car companies will concentrate on promoting profits and overlapping local subsidy policies, and car sales are expected to achieve new breakthroughs.

Wang Chao, Vice President of Suzhou Automobile Circulation Industry Association, Jiangsu Province: This kind of subsidy can best benefit the general public. As the traditional festival in China is coming, automobile consumption, as a mass consumption product, is also a product that many families prefer to purchase centrally at the end of the year.

Source: CCTV Finance WeChat public account

Do 5 things well, see you around for breast cancer.

Hu Youting, Department of Nail and Breast Surgery, Wuhan First Hospital.

Do these five things well, and breast cancer will see you around. Hello, everyone, I’m Dr. Hu from the Department of Nail and Breast Medicine of Wuhan First Hospital. Everyone is afraid of breast cancer, but breast cancer is also afraid of you doing these five things.

First, I am afraid that you will exercise. Walking, jogging, Tai Ji Chuan, Baduanjin and aerobic exercise can keep fit, maintain health, keep weight, improve immunity and prevent breast cancer.

Second, I am afraid that you will quit smoking and drinking. Smoking and drinking significantly increase the risk of cancer. It’s never too late to quit smoking and drinking, starting with you and me.

Third, I am afraid that you will go to bed early. Go to bed before 10 o’clock at night, and it is better to take a nap every day.

Fourth, I am afraid of your light diet.

Fifth, I am afraid that you are in a good mood every day.

Have you achieved all the above five points? Accompany you all the way, like, pay attention, comment and collect.

Source: WeChat WeChat official account, 19th Asian Games.

On September 10th, the theme song "Burning" and its MV of the torch relay of Hangzhou Asian Games were officially released.

The torch relay is an important part of the cultural activities of the Hangzhou Asian Games, and it is also an important way to spread the Olympic spirit, publicize and promote the Asian Games, and promote the host city and the co-host city.

On September 8, the launching ceremony of the torch relay for the Hangzhou Asian Games was held in Yongjin Park Square, Hangzhou, and it is currently being carried out in 11 cities in Zhejiang Province. As an important medium of the torch relay, the theme songs of the torch relay play an important role in enhancing the influence of the torch relay and promoting the torch relay activities.

The theme song "Burning" released this time is composed by Pang Long and Kong Fandong, and written by Pang Long. The melody of the whole song is passionate and catchy, and the lyrics are exciting and inspiring, showing the fighting spirit in the competition; The arrangement combines light electronic music and heavy rock music, giving people a passionate feeling.

Also released with the theme song "Burning" is the MV of this song. The performance was performed by YiBo, a young singer, actor and skateboarding promotion ambassador of China. Through the interpretation of the men’s 4× 100m relay teams in YiBo and China, the whole MV, combined with the related scenes of the torch relay of the Hangzhou Asian Games, embodies the goal of "China’s characteristics, Asian style and splendor", highlights the charm and achievements of poetry and painting in the south of the Yangtze River and the wisdom of Hangzhou, conveys the expectation of not being afraid of challenges, welcoming beauty and forging ahead together, and expresses praise for peace, unity, dream, inheritance, courage and strength, which inspires all sectors of society to be full of enthusiasm.

Fatigue and anxiety are common problems among many modern women. These fatigue and anxiety mainly come from the responsibilities and pressures in work, family and relationships. Women may feel helpless and depressed because it is difficult for them to find time and space to meet their needs. In order to solve these problems, we need to understand the situation of women and provide effective solutions.

First of all, women should pay attention to self-care and self-care. This means that they need to take time to take care of their physical and emotional health. They can keep healthy through exercise, meditation, good diet and adequate sleep. In addition, they can seek psychological counseling or communicate with friends and family to relieve stress and emotional problems. These methods can help women better cope with the challenges in life.

Secondly, society should provide better support and resources for women. This includes providing a better working environment and family treatment, as well as more support and resources to help women cope with challenges. In addition, society should also publicize the importance of gender equality and women’s empowerment to help women realize their potential better.

Finally, women themselves should maintain a positive attitude and confidence. They should believe in their ability to cope with the challenges in life and seek support and resources to help themselves. They can stimulate their enthusiasm and motivation by participating in social activities, learning new skills or seeking new challenges.

In short, women’s fatigue and anxiety need to be paid attention to by society and individuals. We need to provide better support and resources to help women cope with challenges and encourage them to pay attention to self-care and self-care. Through these efforts, we can help women realize their potential and live a happier and more satisfied life.

Text/Jin Cuodao Channel

"Riding the wind and breaking the waves" entered the 3.0 era.

The rising path of the term "Sister Lang" is very similar to that of women in this era.

It seems that since the first two years, a kind of feminism against traditional people has reached its climax."Feminism" and "mistress" have repeatedly become marketing terms with their own topics.

Under this momentum, women seem to have to meet the new expectations of society in order to be worthy of the title of "women of the new era" and deserve praise; In some marketing tones, women seem to be great enough only if they are independent and powerful.

As time goes on, we can see that the marketing that can make women "buy" gradually decreases, and her consumption seems to have entered a "weak period".

The reason is that the over-hyped "female gaze" and the "overcorrection" in order to seize the feminist slogan are revealing more and more problems. Many marketing slogans that seem to advocate women’s interests have imposed more shackles on women.

Female marketing is becoming more and more difficult, and many enterprises that want to seize the dividend of the times seem to be in a dilemma.

In this slightly embarrassing state, how can brands better solve the problem if they want to enter women?Euler, a car brand that loves women more, launched a special "confession" in the past 520 and handed in a high score answer sheet.

Looking back at the general marketing ideas when women’s topics just emerged, most of them are "independent you are the most whispering", "confident you are the most beautiful" and "free you are the most noble" and so on.

Although it is true, independence, self-confidence, freedom, etc., these words should imply sincere yearning for beauty, but when they become empty "please" that only exists in slogans and floats on the surface, they are not tying new burdens to women.

The frenzied marketing trend went down, and even the word "woman" on Women’s Day was once kept secret, and instead it was called "goddess" and "queen".

Since the beginning of this year, the marketing campaign with crazy momentum in the previous two years seems to have begun to be less intense, and the topic is far less sharp than before. The female theme that once "exploded per capita" no longer appears in the screen.

It is not so much that people are getting tired of women’s topics as that the society hates the routine marketing campaign.

of course，There are still some "heart-wandering" marketing cases quietly out of the circle.

Polaiya said: "Gender is not a boundary, but prejudice is"; Zhiben said: "I want to be what I want to be"; JD.COM said: "Her unknown side, every side is amazing"; Hua Xizi asked: "How do we reach the balance?" … Brands no longer praise women blindly in order to attract people’s attention, but dig, discover and affirm their unique qualities in a gentle way, and finally land on women’s actual pain points and growth demands.

Just past May 20th, the pre-sale conference of Euler Ballet Cat "Come for Love" also confirmed this trend.

Are women and cars inherently lacking in tacit understanding? I’m afraid not. By 2021, the number of female drivers in China has reached 162 million, accounting for 33.68%. With the rise of women’s demand for car purchase, her voice is eager to occupy a place in the automobile field, but unfortunately, such rights are still relatively lacking.

This is the pain point that Euler is facing directly.It is under the dedicated determination to "love women more" that Euler’s first female-only car, the ballet cat, arrived.

What kind of car do women need? Let women say:

The exclusive female research team of ballet cats unveiled at the pre-sale conference is the first in the industry. They come from various fields related to women’s life, such as fashion, jewelry, home, mother and baby, and make comprehensive suggestions for the design of ballet cats.

Is there a tacit understanding between women and cars? Let her feel for herself:

Ballet Cat sincerely invites AoDingwen, a national first-class actor and young dancer, to interact with the ballet cat at the pre-sale conference as a representative of elegant women, so as to fully show the elegance, fashion and thoughtfulness of the ballet cat to women.

As Wang Weiwei, CMO of Euler Auto, said at the pre-sale conference of ballet cats: "Euler makes cars for women, and the origin of thinking is not narrow feminism, not encouraging women to live, but making women better become women, gentle and firm, romantic and beautiful, and harvesting the softness and happiness they deserve."

In other words,Women don’t need to be taught how to be women.

We must admit that the natural differences between men and women in physiology and psychology, including vision, body feeling and emotion, are the best solutions to help women find themselves. It is precisely because Euler had such an understanding a long time ago that the ballet cat is what it is today.

People have an eternal pursuit of beauty, and the aesthetic concept of elegant renewal of ballet cats explains the aesthetic that is more in line with women’s pursuit. The use of arcs conveys a soft and elegant aesthetic feeling, and with a retro attitude, it interprets the fashion trend that is out of date; Dingbai, Azure, Rice Glaze, Junxia, Morning White, Golden Wind and Jade Dew, the official six colors condensed the glaze essence of Song Dynasty porcelain.

From the east to the west, from the classic to the trend, the ballet cat subverts the traditional masculinity in terms of automobile design, and from the perspective of women, this temperament complements each other.

At the same time,Ballet Cat has also reconstructed a deeper concept of "female friendliness" for cars, and we can see the "connotation" tailored to the needs of female segmentation in it.Workplace beauties, omnipotent mothers, beautiful girlfriends … What inconveniences do women face in different roles and different life scenes?

When commuting or dating, the ballet cat can be a mobile dressing room. The oversized cosmetic mirror with LED light source and the cosmetic box at hand are very convenient. You can also take a selfie in the car when you are in a good mood.

Driving with cold hands and physical discomfort during the physiological period, the ballet cat can be a warm man with intimate companionship, and the seat, steering wheel and air conditioner can be activated by voice control or one button to be surrounded by warmth;

When taking care of children, the ballet cat with children’s mode turned on can be a good helper, so that mothers can check the children’s situation in the car in real time while driving, reducing potential safety hazards;

There are also functional systems designed for actual scenes, such as braving the wind and waves mode and goddess mode …

The exclusive seat designed based on women’s ergonomics, the steering wheel size set for women’s shoulder width and palm size data, and even the angles of the seat, steering wheel and dashboard are precisely adjusted for women’s physiological data …

These are the answers that ballet cats give to women—Exclusive preference.

Undoubtedly,The current female consumption is still in the dividend period.So can this dividend period last for a long time? The answer is actually yes.

Since the beginning of this year, the battle of brand marketing seems to be much milder, but the consumption trend of her economy is still strong. The "Tik Tok 38 Festival" data report shows that the number of female consumers increased by 115.6% year-on-year.

In the automobile circle, with the increasing demand for women to use cars, the "female-only" tailored for them has just ushered in the ballet cat, a real new force.

At the pre-sale conference of ballet cats on May 20, Euler officially announced that the pre-sale price range of ballet cats was 193,000-223,000 yuan. Once the pre-sale was opened, it achieved good results. It is conceivable that the volume of women in the field of automobile consumption still has a huge room for explosion.

However, if you want to really reach the heart of women, you need the brand to focus on exerting force;About the female theme of marketing, it is a "long-term doctrine" that needs the brand to dig deep.

Euler’s determination can be seen from the moment when the official announced "a car brand that loves women more". Euler’s first female-only car, the ballet cat, is a key step for Euler to enter a new era of female marketing, and it is also a new starting point for Euler’s brand to rejuvenate and improve.

"Today’s consumer market, not win in the big and complete, but win in the small and specialized.The more focused you are, the more you will win.Dong Yudong, CEO of Euler Auto, said this.

Conclusion:

Although the current female theme is sensitive, "her power" is still a trump card. In order to really break the so-called "weak period" of marketing, marketing ideas must first be put in a correct position.

Slogan-style touting may make people "go to the top" for a while, but rhetoric divorced from reality will never really reach people’s hearts, and the dream bubble away from reality is doomed to burst with a poke.

Because women are kidnapped by these slogans, it’s hard to tell whether they should follow their own heart to realize themselves or adapt to the new expectations of society. What brand marketing can do is not to draw a big "cake" for women, but to think about what it can do for women.

"Love her" is not to forcibly shape her into what society expects.

But let her have more room to turn around in this world and find her own light with her.

China International Fashion Week in autumn and winter 2023 drives the recovery of China’s fashion industry. Photo by China International Fashion Week Organizing Committee

BEIJING, Beijing, March 25 (Reporter Yan Xiaohong) The reporter learned on the 25th that the opening ceremony of China International Fashion Week 2023 autumn and winter and the world premiere festival of 2023 were held in Beijing 751D·PARK, thus opening the curtain of China International Fashion Week.

China International Fashion Week in autumn and winter 2023 drives the recovery of China’s fashion industry. Photo by China International Fashion Week Organizing Committee

This season, China International Fashion Week is guided by the Beijing Municipal People’s Government, China Textile Industry Federation and sponsored by China Fashion Designers Association. AW23 China International Fashion Week, with the theme of "extreme creation and roaming", will stage nearly 100 heavy fashion activities, focusing on China’s aesthetics, intangible innovation, trends, sustainable fashion, fashion meta-universe, cross-border commerce and trade, and intellectual property rights, and strive to promote the overall recovery of China’s fashion industry.

China International Fashion Week in autumn and winter 2023 drives the recovery of China’s fashion industry. Photo by China International Fashion Week Organizing Committee

Chen Dapeng, vice president of China National Textile and Apparel Council, said that China International Fashion Week has always been adhering to the mission and vision of helping China design and promoting industrial development, focusing on the cultivation of "masters, big names and big events" in the fashion industry, creating a mainstream authoritative platform for local fashion release in China, showing fashion creativity, advocating design innovation, promoting brand image, and holding high the banner of "China Aesthetics" with a compatible mind, which has played an important role in the progress of original design in China, the promotion of fashion discourse power and international exchanges and cooperation.

2023 is a crucial year for the construction of Beijing as an international consumption center city. China International Fashion Week, as one of the landmark key activities of Beijing’s consumption season in 2023, is also a pre-heating activity of the world premiere festival in 2023. This season, China International Fashion Week continues to build the first landmark of China’s fashion business, and realizes consumption linkage by designing new products, new works and new talents for the global "first launch".

China International Fashion Week in autumn and winter 2023 drives the recovery of China’s fashion industry. Photo by China International Fashion Week Organizing Committee

At the opening ceremony, the launching ceremony of Yunshang Town 2023 China Fashion Technology Award and Hongxing Erke Youth Co-creation Design Competition was held, aiming at excavating and commending outstanding technical talents in the fields of fashion modeling and technology, creating China fashion artists and promoting the high-quality development of China’s fashion industry.

The China Fashion Designers Association, China Textile Information Center, National Textile Product Development Center, sponsored the release of China textile fabric fashion trends in autumn and winter of 2023/24. Guided by the core concept of "harmony", it made a dynamic release of seven categories of fashion trends, providing a clear idea for the fashion upgrade of China textile industry, from technical innovation, design innovation to fabric innovation.

China International Fashion Week in autumn and winter 2023 drives the recovery of China’s fashion industry. Photo by China International Fashion Week Organizing Committee

China International Fashion Week’s "China Aesthetics" has refreshed its creativity this season. Many brands have turned their attention to ancient myths, Shan Hai Jing, Sanxingdui Culture, Romance of Gods, Dunhuang Art, China Color, Five Elements Culture, Oriental Philosophy, Historical Heroes, Literary Allusions, Ink Painting and Calligraphy, China Gardens, Classical Architecture, Classical Opera, Song Dynasty Aesthetics, Ceramic Culture, Zhuang Brocade Art, Chinese Danxia, Mongolian Culture, etc., and have compared China Aesthetics with. (End)

An automobile is a four-wheeled motor vehicle, usually driven by an internal combustion engine. It is an important part of transportation in modern society and is widely used in personal travel, cargo transportation and public transportation.

Cars have many advantages, including convenience, high speed, high flexibility, and being able to drive on different terrains and roads. It can take people to their destination and save time and energy. With the continuous development of automobile technology, the performance and safety of automobiles are constantly improved, such as adding airbags, anti-lock braking systems and other facilities, making driving safer and more comfortable.

However, cars also have some problems and challenges. Automobile emissions will cause environmental pollution, especially air pollution and greenhouse gas emissions. In addition, automobile traffic may lead to traffic jams and accidents, which will have a negative impact on public space and personal health. Therefore, some countries and regions advocate reducing dependence on cars and encouraging green modes of travel, such as walking, cycling and public transportation.

In the future, the automobile industry is also constantly developing and innovating. Autopilot technology has been applied to automobiles, and electric vehicles are gradually becoming popular to reduce dependence on fossil fuels and reduce the impact on the environment. In addition, the sharing economy model is gradually applied to the automobile field to improve the efficiency of resource utilization. With the progress of technology and the change of society, cars may have more changes and developments in the future.

Top Ten Must-Visit Cities in China | Come and see how many you have been to.
Shanghai
Shanghai, where land is precious, also has amazing natural scenery.
Popular attractions: Disneyland (Shanghai Botanical Garden-Yuyuan Garden-City God Temple Bund, etc.
Beijing
I like to see the magnificent northern scenery, and I can visit Phoenix Ridge or climb the Great Wall.
If you like historical sites, you can visit the Forbidden City, Tiantan Heart and Summer Palace.
Popular attractions: Nanluoguxiang, the Forbidden City, the Great Wall, the Summer Palace, the Temple of Heaven and the Ming Tombs.
Lijiang
Lijiang and Sichuan Langzhong, Shanxi Pingyao, Anhui Shexian are also called "four well-preserved ancient cities".
Tourist attractions: Lugu Lake, Baishui River, Yunshanping, Yulong Snow Mountain
Lijiang Mufu Meili Snow Mountain
Sanya
Sanya is a coastal tourist city in southern China, a central city and a transportation and communication hub in southern Hainan Province.
Popular attractions: wuzhizhou-Paradise Forest Rainforest Seascape Glass Plank Road Guest Fishing Village Tianya Haijiao.
Hangzhou
Speaking of Hangzhou, the place people think of is the West Lake, and they feel comfortable in the south of the Yangtze River.
Popular attractions: Xinlingyin Temple in Xixi Wetland, West Lake, Beijing-Hangzhou Grand Canal.

Chongqing
Referred to as "Chongqing", it is also known as the mountain city, the heart of the Three Gorges of the Yangtze River-Dazu stone carving, a world cultural heritage, and other magnificent landscapes.
Popular attractions: Chaotianmen-Jie Fangbei Xinhongyadong ciqikou ancient town
Chengdu
There are many beautiful scenery, delicious food and so on
The leisurely and prosperous Chengdu attracts countless young people.
Popular attractions: Dujiangyan Scenic Area of Wuhou Temple in Kuanzhai Lane, Jinli, chengdu research base of giant panda
Mount Huangshan
It is one of the three mountains in Xiuning County, yi county and Huizhou District, huangshan district.
Hot spots: sunrise, strange pines, strange rocks, sea of clouds and hot springs.
Nanjing
Nanjing is one of the four ancient capitals in China, known as the ancient capital of the Six Dynasties, and a popular attraction in the Ten Dynasties: Sun Yat-sen Mausoleum, Confucius Temple, Nanjing Presidential Palace, Nanjing Yangtze River Bridge Observatory Yuhuatai.
Guangzhou
Guangzhou was rated as the first-tier city in the world by —GaWC, one of the world’s authoritative research institutions on world cities.
Popular attractions: Guangzhou Baiyun Mountain, one of the famous southern Guangdong mountains, is called Yangcheng.

Near New Year’s Day, Spring Festival and Winter Holiday.

Is the desire of many friends to travel far away more and more intense?

However, those who want to go out should pay attention!

During the Spring Festival of 2024, the number of air ticket bookings has begun.

Economy class air tickets for some popular domestic destinations have been

Spring Festival travel rush in 2024

From January 26th to March 5th.

A total of 40 days

The price situation inquired by a travel client on December 12 th. The reporter of News Square inquired about the travel APP and found that in December and January,

The price inquired by a travel client on December 12 will last until February 7 and 8, that is,

The price inquired by a travel client on December 12th.

The price inquired by a travel client on December 12th.

The price inquired by a travel client on December 12th.

so

If there are citizens who plan to travel during the Spring Festival holiday,

Is it appropriate to start buying air tickets now?

Insiders say this is also necessary.

With the recovery of outbound demand

Passengers’ willingness to travel internationally has improved significantly.

Recently, international flights are also continuing to "get new"

China Southern Airlines plans to

From December 12th.

Resume the Zhengzhou-London direct flight route

A new Guangzhou-Zhengzhou-Luxembourg route will be opened on December 21st.

December to January next year

China Eastern Airlines plans to add recovery.

Shanghai flies directly to Cairo, Fukuoka and Dubai.

Brisbane and many other routes.

International and regional routes are expected before the end of the year.

Reach 80% in 2019

According to the data of many online travel booking platforms in China, with

The increase in demand will also speed up the resumption of flights. At present, many cities in China have opened direct flights to Malaysia and other places. In response to the growth of travel demand, airlines have also begun to make capacity adjustment and deployment.

New Year’s Day and Spring Festival holidays

Do you have any travel plans?

Have you bought the plane ticket?

If the time has been arranged,

We must seize the last chance to find out!