On October 27th, Huawei announced its operations in the first three quarters of 2023.The sales revenue reached 456.6 billion yuan, up 2.4% year-on-year.The rate is 16.0%.

　　Hu Houkun, Huawei’s rotating chairman, said: "The company’s operating results are in line with expectations. Thank customers and partners for their trust and support to Huawei. Facing the future, we will continue to increase investment in research and development, give full play to the advantages of the company’s industrial portfolio, continuously enhance the competitiveness of products and services, and create greater value for customers, partners and society. "

　　Brush the screen! Huawei’s net profit in the first three quarters exceeded that of last year.

　　On October 27th, Huawei released its operating results for the first three quarters of 2023 in official website. In the first three quarters, the company achieved sales revenue of 456.6 billion yuan, up 2.4% year-on-year, with a net profit margin of 16%.

　　Hu Houkun, Huawei’s rotating chairman, said: "The company’s operating results are in line with expectations. Thank customers and partners for their trust and support to Huawei. Facing the future, we will continue to increase investment in research and development, give full play to the advantages of the company’s industrial portfolio, continuously enhance the competitiveness of products and services, and create greater value for customers, partners and society. "

　　Previously, Huawei’s semi-annual report revealed that Huawei’s ICT infrastructure business remained stable, terminal revenue increased, digital energy and cloud services achieved good growth, and the competitiveness of smart car incremental components continued to improve.

　　It is worth mentioning that after the low-key listing of Huawei Mate 60 series mobile phones at the end of August this year, "one machine is hard to find" so far. At the same time, in September this year, Huawei andAfter the listing of the new M7, there was also a "single explosion".

　　The net profit of the first three quarters has exceeded that of last year.

　　On October 27th, Huawei released its business performance in the first three quarters of this year in official website, achieving sales revenue of 456.6 billion yuan, up 2.4% year-on-year and a net profit margin of 16%.

　　In the same period last year, Huawei’s sales revenue was 445.8 billion yuan, and the profit rate of its main business was 6.1%.

　　In contrast, although Huawei’s sales revenue in the first three quarters of this year did not increase significantly year-on-year, its net profit increased significantly. Simply calculated according to the net profit rate of 16%, Huawei’s net profit in the first three quarters of this year has reached 73.056 billion yuan, which has exceeded the company’s annual net profit data of 35.6 billion yuan in 2022.

　　For the performance in the first three quarters of this year, Hu Houkun, Huawei’s rotating chairman, said: "The company’s operating results are in line with expectations. Thank customers and partners for their trust and support to Huawei. Facing the future, we will continue to increase investment in research and development, give full play to the advantages of the company’s industrial portfolio, continuously enhance the competitiveness of products and services, and create greater value for customers, partners and society. "

　　However, in the third quarterly reportHu Houkun did not introduce the development of Huawei’s business segments separately.

　　On August 30th this year, the semi-annual report of Huawei Investment Holdings Co., Ltd. was officially held in China.Net release. The data shows that Huawei achieved revenue of 308.29 billion yuan in the first half of the year, compared with 298.68 billion yuan in the same period of last year, a year-on-year increase of 3.2%; The net profit was 46.523 billion yuan, compared with 14.629 billion yuan in the same period of last year, an increase of 218%.

　　Previously, Meng Wanzhou, Huawei’s vice chairman, rotating chairman and CFO, said that Huawei had seized the development trend of digitalization, intelligence and low carbon, put pressure on the root technology and focused on creating value for customers and partners. In the first half of 2023, ICT infrastructure business remained stable, terminal revenue increased, digital energy and cloud services achieved good growth, and the competitiveness of incremental components of smart cars continued to improve.

　　According to relevant industry insiders, Huawei’s performance in the first three quarters of this year looks higher than in the past, including the continuous counting of previous sales business, and the overall business development is relatively stable, in line with industry expectations.

　　China reporter noted that Huawei’s semi-annual report showed that the indicator of the consolidated income statement changed greatly in the first half of this year compared with last year was "fair value change income". The fair value change income in the first half of this year reached 36.367 billion yuan, compared with 1.915 billion yuan in the same period last year, a year-on-year increase of 34.452 billion yuan.

　　Mate 60 series mobile phones and cars in the world are screened.

　　The word "far ahead" is gradually reflected in the new Mate 60 series and the new M7 car released by Huawei this year.

　　On August 29th this year, Huawei Mate60 series launched the "Pioneer Plan", which took the lead in selling before the press conference and sold out quickly. Up to now, Huawei Mate 60 series mobile phones are still "hard to find one machine" in the market.

　　On September 25th this year, Yu Chengdong, managing director of Huawei, CEO of terminal BG and chairman of BU, a smart car solution, said that Huawei Mate 60 series has been widely loved by consumers since it started the pioneer program, and is now working overtime for emergency production. There are more than 700 million users in HarmonyOS, and HarmonyOS 4 currently has 60 million upgraded devices, with an increase of 1.2 million users every day.

　　What is Huawei’s mobile phone sales? On October 26th, Counterpoint, an international research organization, released a report showing that in the third quarter of 2023, the sales volume of smartphones in China decreased by 3% year-on-year, and the year-on-year decline narrowed. Among them, thanks to the newly launched Mate 60 series, Huawei’s mobile phone sales increased by 37% in the third quarter.

　　According to the report, in the third quarter of 2023, except Huawei, most leading mobile phone brand manufacturers failed to perform as expected. Huawei released Mate 60 Pro at the end of August, which caused a huge sensation in the market. This product greatly promoted Huawei’s smartphone sales in the third quarter of 2023.

　　However, the agency did not announce the number of mobile phone sales of Huawei in the third quarter. However, according to public information, Counterpoint said in an interview recently that Huawei sold 1.6 million Mate 60 Pro in six weeks, of which more than 400,000 were sold in two weeks.

　　In addition to the Mate 60 series of mobile phones, Huawei’s "one machine is hard to find" situation, and there is also a phenomenon of explosion of cars in the world.

　　It is understood that in January this year, the sales volume of the Wenjie series was only 4,475 units, down 56% from the previous month; The monthly sales from February to March were 3,505 vehicles and 3,679 vehicles respectively. It was not until June that the overall sales volume of the series recovered to nearly 7,000 vehicles. However, from July to August, when the sales volume of new car-making enterprises such as "Wei Xiaoli" rose sharply month-on-month, the sales volume of Wenjie series declined again.

　　With the hot sale of the new M7, it will go out of the sales trough. Yu Chengdong used "It’s not easy to come back from the dead" to evaluate the new M7 explosion list.

　　On September 12th, the new M7 was officially launched. This new car equipped with Huawei HarmonyOS cockpit and Huawei ADS 2.0 intelligent driver assistance system has a monthly order of more than 60,000 vehicles, with an average daily order of more than 2,000 vehicles. Among them, on the last day of the National Day holiday, the new M7 was ordered to exceed 7,000 vehicles in a single day, and most of them were ordered in a single day.Monthly sales of automobile brands.

　　On October 25th, AITO released the latest "blind order" report card of M9. Up to now, the order for this car has exceeded 15,000 units, and it has been sought after by consumers before listing.

　　According to the introduction of AITO Automobile, the M9 is inspired by "Wan Li Kun Peng Zhi", and the "Kun" shape is designed as the body profile. The headlights and taillights surround the horizontal line of the visual center, creating a visual form of "Kun Peng spreading its wings", showing high-end.Family design of science and technology sense.

speed up apply the brakes oil consumption second rice rise Still very fierce to test the new BYD Tang DM 80 first. Evaluation Editor-Liang Haiwen:

For its acceleration and braking performance, in fact, this level can already be predicted before the test, and the new Tang DM 80 impressed me deeply mainly because it should be said that it has done a good job in driving quality. The quiet and comfortable feeling when driving with pure electricity will make passengers have a good riding experience, and the excellent performance of kinetic energy recovery system is also an important assistant to reduce energy consumption/fuel consumption. On the whole, if you are interested in buying a hybrid model, Tang DM is a model worthy of special consideration.

Evaluation editor-Chen Hai maid:

The hybrid system of Tang DM can be said to be relatively mature, although it has a lot of bright data, such as speeding up the results in less than five seconds. But it is a family car after all, so I am actually more concerned about its pure battery life and daily driving experience. Fortunately, I am not disappointed. More importantly, the new Tang price is quite kind. Even if you don’t want a hybrid model, then the fuel version of less than 130,000 is believed to impress many friends.

Evaluation Editor-Huang Rongjia:

It’s not news that Tang DM accelerates quickly. The old model itself is very fast, and the new generation has inherited the aura. What really surprises me is that the new generation of Tang DM is equipped with 22-inch rims and brembo six-piston brake calipers, and the vibration reduction effect is very good. If you consider that this is a medium-sized 7-seat SUV with less than 300,000, it is really exciting. For BYD, for China brand, it’s really disappointing this time, which makes people sit up and take notice.

[EV Vision Report] I remember that in last year’s Guangzhou Automobile Science and Technology Day, Guangzhou Automobile Group exhibited a number of cutting-edge scientific and technological achievements including a complete vehicle equipped with a hydrogen-electric hybrid system, the pioneering world’s first passenger car ammonia engine, highly integrated N-in-one electric drive technology, and the Guangzhou Automobile Rubik’s Cube scene co-creation platform that led the industry trend. At the same time, Guangzhou Automobile Group also ushered in the debut of Guangzhou Automobile flying car GOVE. This innovative product fully demonstrated Guangzhou Automobile Group’s in-depth understanding and active exploration of the future automobile concept.

With this year’s Guangzhou Automobile Science and Technology Day coming again, what "housekeeping skills" will Guangzhou Automobile Group show? Next, we will sort out and analyze the key exhibition contents of Guangzhou Automobile Group on this Science and Technology Day.

First of all, on this year’s Guangzhou Automobile Science and Technology Day, Guangzhou Automobile Group announced several important technological advances, including GARCIA Guangzhou Automobile’s unmanned pure vision autopilot technology, Guangzhou Automobile’s all-solid-state battery technology, and a brand-new intelligent light business architecture iGLCA. In addition, Chuanqi E9 Electric Welfare Edition was officially launched. Among them, unmanned pure vision autopilot and all-solid-state battery technology are expected to carry out vehicle trial installation in 2026.

　Among them, GARCIA’s unmanned pure visual intelligent driving system is planned to be put into full production in the spring of 2026. The core of this technology is to imitate human visual perception, so that vehicles can recognize and understand the surrounding environment only through cameras without relying on sensors such as lidar.

　

In the live demonstration, GAC demonstrated two automatic parking technologies. One is that in the scene of reversing into the warehouse on a broken road, after the driver selects the target parking space in the car, the car can automatically complete the reversing action, and the whole process does not need hands to operate. The other is remote parking, where vehicles can smoothly park in mechanical parking spaces. These demonstrations show the maturity of GAC in automatic parking technology.

　

Guangzhou Automobile Group also announced that they have completed the research and development of 30Ah large-capacity all-solid-state battery, and it is expected that it will be first mounted on Haobo model in 2026.

This battery uses 100% solid electrolyte, which has high energy density, high safety and wide temperature range.

Thanks to the third generation sponge silicon anode and high surface capacity solid cathode technology, the energy density of the battery has reached more than 400Wh/kg. Compared with the existing liquid lithium-ion battery, the volume energy density has increased by 52%, and the mass energy density has increased by 50%, which can achieve a battery life of more than 1,000 kilometers.

In addition, in terms of safety, this battery can withstand acupuncture and cutting without failure, and can withstand 200 degrees of high temperature.

On the Guangzhou Automobile Science and Technology Day, Qiji Automobile demonstrated the mass production prototypes "MLounge Qiji First Class" and "MBoard2.0 Qiji Core Intelligent Chassis" based on the new intelligent light business architecture iGLCA. IGLCA architecture includes universal core intelligent chassis (MBoard) and customizable core intelligent space (MSpace), aiming at solving the challenges of standardization and personalization of commercial vehicles, and improving vehicle development speed and module sharing rate. The architecture supports a variety of power structures such as pure electricity, extended range and hydrogen energy, and can derive 3.5-6 tons of LCV, light truck, light passenger and Van.

　

The first prototype of Qiji Automobile’s core smart space mass production, MLounge "Qiji First Class", is scheduled to be put into production this year. This model adopts MBoard 1.0 wire-controlled chassis and EEA architecture, which supports L2-level assisted driving and L4-level automatic driving, and the digital intelligent cabin can realize various scenes such as office and rest.

MBoard 2.0, a new generation of Core Intelligence Chassis, realizes the software-defined chassis (SDC) through distributed drive, global integration and fusion control, and the data-driven vehicle dynamics and energy management are self-iterative and digital twin self-evolution, thus realizing the operability of the chassis. Combined with plug-in cabin-driving separation technology, MBoard 2.0 can reduce the total operating cost of the vehicle and improve the efficiency of the transportation platform, and it is planned to realize small-scale mass production within two years.

On the whole, after a comprehensive review of the development of new energy vehicles, it is not difficult to find that its pace of change is rapid and the competition is fierce. In this ever-changing industry, if enterprises lack forward-looking insight and strategic thinking, it will be difficult to stand on the high-speed development track. Guangzhou Automobile Group, as a pioneer in the field of new energy vehicles, knows this well. With strong scientific and technological strength and technical research and development reserves, Guangzhou Automobile Group actively creates a leading position with the foresight of surpassing the industry. With the gradual landing of these technologies, we expect Guangzhou Automobile Group to announce more innovative achievements for us in the future science and technology day and show its profound technical strength and market competitiveness.

Fast Technology reported on April 18th that Lei Jun, the chairman of Xiaomi, started broadcasting at Xiaomi Auto Delivery Center today, and "talked with netizens about the sale of Xiaomi SU7 these days".

Lei Jun said in the live broadcast,Xiaomi Automobile will participate in the 2024 Beijing Auto Show, and all body colors (9 in total) will be displayed at the auto show.

It is reported that Xiaomi SU7 offers three free color schemes-Gulf Blue, Elegant Grey and Olive Green, and the other six color schemes cost 7,000 yuan more-Lava Orange, Meteor Blue, Xiaguang Purple, Cambrian Rock Grey, Pearl White and Diamond Black.

The interior of Xiaomi SU7 offers four color schemes, namely Galaxy Grey, Twilight Red, Foggy Purple and Obsidian Black, all inspired by nature.

For Xiaomi SU7, three colors are free, and six colors need to be paid for. Xiaomi Auto officially explained:

After the technical conference on December 28 last year, everyone gave very good feedback on Gulf Blue, Olive Green and Elegant Grey, so although the cost of these three colors is also very high, Xiaomi decided to give them to everyone for free.

As for the black and white car paints, you have to add money. Xiaomi Automobile said that they are not ordinary black and white.

Xiaomi Automobile adds pearl powder to pearl white and metal powder to diamond black.Let the most common black and white also present a texture far higher than the industry level.

In addition, the paint surface and technology of Xiaomi SU7 body are very elegant, and the feeling is completely different under different light and shadow, which is why Xiaomi SU7 real car looks better than photos.

1905 movie network news The film directed by, starring, and starring is being shown. Yesterday, the national roadshow "Hot Search" and "Sound All the Way" came to Chengdu. Director Xin Yukun, actors Song Yang and Justin came to the roadshow to communicate with the audience after the show. The audience said that "the film shows the cross-section of the whole fermentation process of the hot search event to everyone", and fans with directors praised that "the director still brought us different shocks after years of violation".

In the film, the reversal of public opinion is closely linked, and the audience said that when watching it, "the heart is ups and downs, and the first half is very painful. Finally, it is very enjoyable to see Chen Miao’s comeback, and it is also a great surprise." There is also an audience who bluntly said that "Peng Yue is so bad that he was so angry that he wanted to rush to hit him". At the roadshow, the audience enthusiastically taught Justin Sichuan dialect "Angry at Peng Yue", and the atmosphere was very happy.

Empathy! The audience praised the social significance of the film.　

News students are deeply touched "will stick to the original heart of news"

High-flow social events, various reversals of public opinion, and the contest between good and evil behind the push … The film moved the hot spots behind the stage, making the audience sigh that "the film touched on social topics such as cyber violence, sexual assault, and public opinion reversal, which is of great social significance and deserves to be seen by more people". The director said that the hot spots in the network change very quickly. "The movie has the opportunity for everyone to sit down and slowly see behind an event." At the scene of the road show, some viewers said that the reality of public opinion presented in the film made them feel the same, and they were threatened by their voices. "So I know more about how much harm a vicious word can do to a person and how much courage it takes to make a small voice."

After watching the movie, a news professional audience said that "the film’s presentation of hot events is very real, and the DNA of learning news has moved." The director said frankly: "The film has the responsibility of recording the times. In the period when the media is very prosperous, the complexity of online public opinion and the power of different classes under the background of the times are necessary to be recorded by the film." The audience also mentioned that Chen Miao’s adherence to the ideal of news in the process of speaking for the weak made him very touched, saying that "I will also adhere to the original heart of news." Song Yang said: "Everyone has a wonderful Chen in his heart, which leads us to speak out bravely at an appropriate time."

Female mutual help is figurative, presenting girlfriends, and the audience is moved to tears.

Lawyers, audience, two movies, calling on everyone to speak bravely.

At the roadshow, girlfriends watched the movie together, indicating that they were moved by the power of women’s mutual help in the movie. When they saw that justice was done, they "shed tears with excitement" and lamented that "the power of girls help girls is really concrete. It is a matter of special courage to stand up and help people who are being hurt". Some viewers said that they were deeply impressed by the lyrics of the ending song Byakki Smoker, which reflected the difficulties faced by many women. The director said frankly that he hoped to "record the distinctive power of women’s mutual assistance in this era and the plight of different classes in their depths" through the film.

There is also a lawyer audience at the scene who said that he has already brushed the film twice, and he was deeply touched. "The current network environment is very complicated, and public opinion supervision is very important, but there must be no public opinion trial, which may make the parties face social death on the Internet first." As a legal practitioner, I will try my best to ensure that every case is echoed in fairness and justice. Song Yang said: "The network can make a sound. I hope that everyone can make a sound when they are hurt, and gather into a fire to overthrow all evil forces."

The film "Hot Search" is showing.

On the eve of the 20th Shanghai International Auto Show on April 18th, Huawei released the advanced intelligent driving version of the M5, and announced the official launch of the new car. This time, Huawei launched four models with extended range and pure electric power versions, with the price range of 279,800-309,800 yuan. It is reported that the new car was first equipped with HUAWEI ADS 2.0 intelligent driving system. According to Huawei Yu Chengdong at the press conference, the driving skill of the new car is comparable to that of a ten-year-old driver.

Yu Chengdong claims that this is an L2.99999 … class intelligent driving system, which is infinitely close to L3-class high-order intelligent driving system, and it is far ahead of many rivals, whether compared with the new forces or Tesla PK. Does this also mean that the technology of HUAWEI ADS 2.0 intelligent driving system has ranked first in the world? People didn’t say it directly, and we didn’t ask directly.

It is worth mentioning that the M5 Intelligent Driving Edition will also be the first vehicle equipped with HUAWEIADS2.0? intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 at the same time. The officially claimed intelligent driving technology that is infinitely close to L3 may be the biggest selling point.

It is reported that Wenjie M5 Intelligent Driving Edition is equipped with an overhead laser radar, three millimeter-wave radars, 11 high-definition cameras, 12 ultrasonic radars and a brand-new antenna technology with doubled signals, which is the first to realize the high-speed and high-order intelligent driving function in urban areas without relying on high-precision maps, which can achieve 360-degree full coverage, with the longest detection distance of 200 meters, 1GB of data processing capacity per second and all-weather perception.

According to its internal test, it is said that the intelligent driving version of the new car has achieved a maximum braking of 50km/h for the emergency braking of the pedestrian "ghost probe" with strong glare at night; At night, the unlit tunnel car overturned, which can achieve the highest braking speed of 60km/h; Bicycles crossing the road can stop at a maximum speed of 60km/h, which means that Huawei’s system is safer and more secure. In addition, the car can also realize the functions of high-speed NCA and city NCA, super automatic parking and higher-level parking service, etc. It is reported that automatic parking is also a second kill. In addition, under the empowerment of HUAWEIDriveONE electric drive platform, the M5 version of Zhijie also has a zero-speed acceleration of 4.4 seconds. Huawei’s HUAWEIDATS system, all-aluminum chassis, front double wishbone and rear multi-link, 20-inch double five-amplitude sports wheels and red brake calipers also appeared on the car. It is worth mentioning that at this year’s Shanghai International Auto Show, Huawei’s new car also appeared on the booth.

What about the power of the new car?

In terms of power, the M5 version of Zhijie still uses extended-range hybrid and pure electric, in which the extended-range hybrid version uses a 1.5T engine, with a maximum power of 152hp, a rated power of 60kW of the extended-range generator, a comprehensive peak power of 200kW, a fuel consumption of 0.53L/100km under WLTC, a pure electric battery life of 255km and a comprehensive cruising range of 1425km.

The pure electric EV version will provide a rear-drive version and a four-wheel drive version, in which the motor of the rear-drive version has a maximum power of 272 HP and a peak torque of 360 Nm; The four-wheel drive motor has a total power of 428 HP or 496 HP and a peak torque of 720 Nm or 675 Nm.

According to the latest news on the Internet, apart from the asking M5, the asking M7 will also launch a smart driving version in the future, but the time will be a little later. Technically, the asking M7 smart driving version is basically the same as the asking M5, and it is only a selling point in the medium and large SUV market to meet the needs of the new generation market.

I haven’t personally tested the function of Huawei’s M5 Intelligent Driving Edition. Is it true that, as Yu Chengdong said, it can not only lead Tesla too much, but also other new forces can’t compare with it? Li Xiang previously said that the ideal L9 is the best SUV within 5 million yuan, while Yu Chengdong said that Huawei’s upcoming M9 SUV will have no rivals in the SUV market within 10 million yuan.

Bragging and mouthing can’t fully reflect your skills and level. In my opinion, everything must be implemented on the strength of products, and speaking with products is the biggest killing trick. No matter in which industry, it is easy to prove that you are the best in the world, and PK will be finished. Put more energy into technology research and development, and focus on how to ensure product quality to the maximum, so as to make a good car and complete the transcendence of China brand over joint venture brand. At that time, it was also the time for our China brand to dominate.

This article was originally produced by [Auto Market Special Review/Li Te Er] New Media Studio. The author of this article is Qiu Yue, and the source should be indicated in the reprint.

Special topic: special action against online obscenity and pornography

　　　　On April 15th this year, our province launched a special campaign of ten departments to jointly crack down on online obscenity and pornography according to law. By May 15th, our province had closed 40 columns and websites, cracked 4 cases of online obscenity and pornography in Handan, Cangzhou and Xingtai, and arrested 7 suspects.

　　　　On May 17th, Handan Public Security Bureau held a press conference to report the case of cracking the pornographic website "Qing Qing 99".

　　　　1. In order to make money, four people set up pornographic websites.

　　　　■ 24,000 yuan for equipment

　　　　"I just want to make money." On May 18th, at Handan Detention Center, the website of "Love 99" stood in Changjiang and said that the purpose of building the station was straightforward.

　　　　The 34-year-old Jiang has only a primary school education, but he likes chatting on the Internet very much. In June 2006, a netizen of Jiang opened a website called "Love 99" to organize pornographic performances on the Internet. Jiang was also pulled in as an agent, and the selling card took money from it.

　　　　It was during these days as an agent that Jiang made a small fortune, mastered the technology and operation means of making pornographic websites, and met Yang, Li, Duan and others who would cooperate with him in the future.

　　　　Being able to chat online and make a lot of money, Jiang seems to have found the excitement.

　　　　In August 2006, after the "Love 99" website was closed, Jiang had the idea of building his own website. After consulting with Yang, Li, Duan and others, it hit it off. Jiang invested 24,000 yuan to buy equipment, became the stationmaster and managed the website, and Yang, Duan and Li acted as agents to organize the development of members.

　　　　■ Charge according to the degree of nudity.

　　　　From the video chat page of "Love 99" provided by the police, the author can see that roses, cars, villas and so on represent different points. The more gifts members give, the more explicit the actions of women who perform pornographic performances, and the performance is clearly marked on the page.

　　　　"It is profiteering to engage in pornographic websites." Deng Xuefeng, captain of the investigation brigade of the network supervision detachment of Handan Public Security Bureau, calculated an account for the author.

　　　　As a stationmaster, Jiang designed a virtual card by himself and sold it to the agent at the price of 100,000 "e-coins" in 35 yuan, and the agent then sold it to members at the price from 35 yuan to 60 yuan. Members can use "e-coins" on Jiang’s website to buy virtual gifts representing different points, such as roses, cars and villas.

　　　　■ Profit of more than 30,000 yuan in 6 months.

　　　　The strict division of labor and pornographic performances made the popularity of this website soar quickly. Statistics from the public security organs show that only from the current accounts of an online bank in Jiang, more than 4,000 registered members are involved, and the number of online users is up to more than 200.

　　　　Deng Xuefeng told the author that the development of this kind of chat website is like snowballing. When one person pulls another person, it will get bigger and bigger and earn more and more. The scale of Jiang’s website is not large. Although it is only less than 6 months, he still earns more than 30,000 yuan, with an average monthly income of more than 6,000 yuan.

　　　　2, clever punches, online forensics with the help of high technology

　　　　■ "It is very difficult to obtain evidence in similar cases"

　　　　On February 2, 2007, the network supervision detachment of Handan received a clue from the Ministry of Public Security and the Provincial Public Security Department that the website "Qing Qing 99" organized an online obscene performance, and its webmaster might be hiding in Handan. The network supervision detachment immediately dispatched elite soldiers to quickly set up a task force to solve the case.

　　　　"There are many difficulties in obtaining evidence for cracking online pornography cases," Li Zengbao, captain of Handan’s network supervision detachment, told reporters.

　　　　Jiang is well-organized, and members are introduced by acquaintances. Strangers can’t see obscene performances at all, but the information about organizing obscene performances is posted to paying members on the Internet. The time is not fixed, so it is hidden. Because obscene performances are conducted through the Internet, they disappear immediately, and they are not kept on the Internet all the time. After the pornographic performances, the contents of the performances can’t be found out from the Internet. In addition, Jiang’s accounts are traded through online banks, and Jiang and his agents are in it.

　　　　■ Network police "disguised" to become a VIP

　　　　Apart from the clue that Jiang was hiding in Handan, the task force didn’t know much about the "Love 99" website. In order to investigate and collect evidence, the police sent personnel to log on to Jiang’s website disguised as ordinary netizens.

　　　　From the homepage of "Qing Qing 99" website intercepted by the network police, this is an ordinary chat website. The words "No dissemination of obscene and pornographic information" are clearly marked on the top right of the homepage. The whole page is neat and clean, and there are no words related to obscenity and pornography.

　　　　"The tricky part lies in the ordinary member area and VIP member area." Deng Xuefeng explained that there is no pornographic performance in the ordinary member area, so you can enjoy special "treatment" by paying to register as a VIP member and entering the room with obscene pornographic performances.

　　　　Deng Xuefeng was rejected when he first applied to Jiang for VIP membership. Jiang was always wary of netizens who were not introduced. After three days of continuous inspection of Deng Xuefeng, Jiang agreed to his application to become a VIP member.

　　　　■ Network police use the Internet to collect evidence

　　　　After becoming a VIP member, the police found that most of the members here were obscene and pornographic when chatting with each other. Before each pornographic performance, the webmaster or agent will release information from time to time to inform VIP members when and which "room" will have a performance.

　　　　Because the performance time is not fixed, the network police are divided into two classes, insist on being online 24 hours a day, monitor the website and collect a lot of evidence.

　　　　On February 15, when the police conducted undercover investigation on the website, they found a VIP "room" clearly marked that others should not enter.

　　　　"There must be something in it." Deng Xuefeng prepared screenshots and download tools and suddenly broke in. It turned out that Jiang and Yang, Li and Duan were in a meeting to discuss the development of the website and the distribution of benefits.

　　　　The police quickly took screenshots and immediately started downloading videos. Although Jiang was soon aware that a stranger had entered and cleared Deng Xuefeng out of the chat room, the police still obtained valuable information. The realistic appearance of Jiang and others was presented to the police for the first time, which created conditions for the case to be closed and the results to be expanded.

　　　　3. After searching hard, the police decisively attacked the principal offender.

　　　　■ "What is more difficult than obtaining evidence is to find the hiding address."

　　　　"It is more difficult than obtaining evidence online to find out the hiding address of criminal suspects," Deng Xuefeng told reporters.

　　　　Several agents are scattered in different cities across the country-Duan is in Taiyuan, Li and Yang are in Chongqing. Although he was in Handan, he didn’t just manage the website at home, but frequently changed Internet cafes, shot a gun and changed places, and played guerrilla warfare with the network police. After repeated detection by technical means, the network police determined that Jiang should be hiding in Anzhuang Village, Sijiqing Township, congtai district City, Handan City.

　　　　"It’s a headache to mention Anzhuang Village," said Cui Zhenhong, a policeman. Anzhuang Village is a big village, with nearly 1,000 households. More than 60% of the villages are rented houses. There are many migrants and hutongs, and the terrain is complex, so it is very difficult to find rows.

　　　　Since there is only one blurred photo of Jiang intercepted on the Internet, six police officers handling the case have been groping in Anzhuang Village for half a month without any progress.

　　　　Just when he was at a loss, Cui Zhenhong overheard a villager say that a website maker near his home had made a lot of money while chatting with the villagers. "I almost jumped up at that time." Cui Zhenhong was still a little excited when he recalled the clue.

　　　　After confirmation, it is Jiang, who is hard to find in the mouth of the villagers, who rents in the courtyard at the corner of an alley. There are still six families renting the same yard with Jiang. The police did not dare to rush in to investigate, so as not to startle the snake. They just laid eyeliner and stared at Jiang.

　　　　■ Jiang fled Tianjin two hours later.

　　　　On March 8, when the police logged on to "Love 99", they found that the website was closed. Did Jiang hear the wind and prepare to escape?

　　　　If the personnel are hidden after the website is closed, it will be particularly difficult for the police to find the suspect, and the investigation of the case will also be passive. So Handan City Public Security Bureau immediately formulated the arrest plan and decided to carry out the arrest.

　　　　The police who rushed into the rental house were shocked. Jiang had gone to the building and the computer for committing the crime was removed.

　　　　The police learned from the landlord that Jiang had just moved away, and things were temporarily placed in a villager’s home and could come back at any time. "Old Cui stayed in front of Ziqisheng wholesale and retail store on the left side of Hutong, and went to Liuji Beef Ramen Restaurant on the right side of Hutong, and Xiao Deng went across the road." Li Zengbao quickly arranged for the police to carry out network control on several key parts.

　　　　Two hours later, Jiang finally appeared, two policemen followed behind him, and Deng Xuefeng went around to Jiang from across the road. After the three people made a hint of arrest, they swarmed and grabbed Jiang.

　　　　According to Jiang, as the wind of the police cracking down on online pornography is getting tighter and tighter, he has already recovered the cost and earned money. He wants to escape to Tianjin to avoid the limelight. "It’s only two hours." Jiang seems a little annoyed.

　　　　Subsequently, the police arrested the rest of the main suspects, traveled tens of thousands of kilometers to Shanxi and Chongqing, and solved the case of obscene pornographic performances organized by the network in one fell swoop.

　　　　The police arrested four suspects involved in the case, seized six computers involved, and confiscated illegal income of more than 50,000 yuan.

Editor: He Wei

　　China Youth Network Shanghaisevenmoon28Nidian(Reporter Fan Huiqin, Xu Yizhen, correspondent Sun Jiaoshu) On July 27th, the 15th ChinaJoy Network Ethics and Game Culture Branch was held in Shanghai. As an important branch of the 15th China International Digital Interactive Entertainment Exhibition (ChinaJoy), the theme of this conference is "Game Development and Online Inheritance of Chinese Excellent Culture", aiming at implementing the "Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture", promoting the implementation of the "China Good Netizen" project in the field of online games, creating a healthy and harmonious network ethics and game culture, realizing the creative transformation and innovative development of Chinese excellent traditional culture, and promoting the construction of online spiritual homes.

　　The conference was guided by the Network Social Work Bureau of the Central Network Information Office, co-sponsored by the Central Network Film and Television Center of the Communist Youth League, China Culture and Entertainment Industry Association and China Culture Network Communication Research Association, and hosted by Zhongqing Video, Mobile TV and China Youth Network. Relevant persons in charge of the Network Social Work Bureau of the Central Network Information Office, cultural experts and scholars, and representatives of game companies gave wonderful speeches and in-depth discussions on the core theme of "game development and online inheritance of Chinese excellent traditional culture", and put forward views and suggestions with great reference value.

　　(A) representatives of game enterprises: actively spread the excellent traditional Chinese culture with games as the carrier.

　　Ji Zefeng, vice president of Tencent Interactive Entertainment Group and Tianmei Studio Group, believes that the popular online games are one of the entertainment forms that teenagers love to see and hear, and can be used as an entry point for learning history and culture. For example, Li Shuai, a teaching teacher in Luoyang, Henan Province, used the derivative program "History of Kings" of the the glory of the king game to inspire students in the history class. This innovative teaching method that keeps pace with the times can achieve better teaching results, and also brings beneficial enlightenment to game companies and cultural educators. Games are endowed with certain social responsibilities because of their broad mass base and large market scale. At the same time, they also bear the advantages of "participation, interactivity, emotional resonance and motivation for learning", so games can stimulate the vitality of traditional culture in an innovative way. At the same time, Ji Zefeng also took the glory of the king, which has attracted much attention and heated discussion, as an example to explain how to implant excellent traditional cultural elements into the game, and then build a game worldview that integrates Chinese virtues and humanistic spirit.

　　Wu Xinxin, general manager of Netease Game Market, thinks that game enterprises should adhere to the spirit of "keeping, breaking and leaving" of artisans, make breakthroughs on inheritance, innovate on breakthrough, and continue the cultural essence in the game from the perspective of "cultural inheritance and innovation in the digital age". One of the important reasons why Netease games can continuously refresh the game industry’s perception of product life is to use the explosive IP of traditional culture to recreate traditional classics.

　　Edie, vice president of global brand and strategic cooperation of Perfect World, believes that Chinese culture is welcoming the opportunity of global communication, traditional cultural heritage can achieve China’s cultural self-confidence, and cultural self-confidence can help China’s culture go out to sea, and online games play a vital role as a communication carrier in the process of cultural exchange. Online games can break through geographical restrictions and truly realize communication without time difference. "Quality innovation, localization integration, open interaction, global integration and transcendence development" is the global communication strategy of the game industry at present and in the future.

　　Huang Wei, vice president of Sohu Changyou, analyzed the current situation of traditional culture in the game industry with the game "Eight Dragons". Martial arts culture is one of the important contents of Chinese traditional culture exported overseas, and the most representative martial arts novels of Jin Yong are one of them. In the game works adapted from the classic martial arts novels, China’s traditional poems and songs, supplemented by calligraphy, set off the ancient artistic conception, which can effectively promote and spread Chinese traditional culture.

　　(2) Representatives of experts and scholars: The combination of games and education calls for the development of "China style" online games.

　　Liu Zhejun, associate professor, master tutor and assistant dean of Tongji University, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　In addition to bringing happiness to everyone, game technology has also played an increasingly important role in higher education. Liu Zhejun, an associate professor at Tongji University’s College of Art and Media, combined with his own teaching experience and research results, expounded the mode and prospect of cooperative development between higher education and game industry: on the one hand, colleges and universities cultivate talents for the game industry; On the other hand, games are intervening and changing the educational model of colleges and universities. In addition, game technology has shown exciting and infinite potential in interdisciplinary research, and traditional culture will glow with vigorous vitality in the organic integration of the two.

　　Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

　　Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, introduced the gamification education incentive system, which takes the concept of cultivating education and information technology as a means to highlight the process and realism of gamification education incentive, so that students can arouse their interest in learning, develop their personality potential and form good behavior habits and study habits in this process, which will be beneficial to the communication needs of Chinese excellent traditional culture.

　　Jiang Guangxue, director of Peking University Youth Research Center and special researcher of National Network Information Office, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　The influence of online game industry on teenagers’ culture, education, entertainment and aesthetics can not be ignored. Jiang Guangxue, director of Peking University Youth Research Center and special researcher of the National Network Information Office, emphasized the educational and aesthetic functions of games in the process of cultural inheritance. He believes that the combination of online games and traditional culture should "respect the truth of history, respect the goodness of culture and build the beauty of games".

　　Tian Shu, deputy secretary general of China Online Game Guild Alliance, founder of CGG China Guild and president of KOK Guild, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　For a long time in the past, most of the game types or themes that domestic gamers came into contact with were mainly western mainstream cultural backgrounds. At present, there is no shortage of game products with Chinese traditional cultural elements, but these games have not got rid of the western game mode of doing tasks, fighting monsters, upgrading, strengthening equipment and downloading copies indefinitely. Tianshu, deputy secretary-general of China Online Game Guild Alliance, founder of CGG China Guild Club and president of KOK Guild, believes that the world outlook, infrastructure and charging mode of games should truly conform to traditional culture, and should not only pursue external forms, but also highlight the personalized characteristics and symbols of game culture. Tianshu calls on game companies to develop and launch online games with "China style" based on games, so that teenagers can understand and inherit the splendid Chinese history and culture through games and grow into pillars of the country in the future.

　　(3) Representatives of government departments attending the meeting: integrate China wisdom, inherit Chinese culture and carry forward the spirit of China.

　　As of December 2016, the number of netizens in China reached 731 million, and the Internet penetration rate reached 53.2%. With the popularity of the Internet, online culture plays an increasingly important role in the daily life of netizens. As an important part of online culture, online games cover two-thirds of netizens and are deeply loved by the majority of players and netizens. The Central Network Information Office has always attached great importance to the healthy development of online games. At the beginning of 2016, it launched the project of striving to be a good netizen in China, aiming at promoting the socialist core values, cultivating and bringing up a new generation of good netizens in China, and actively promoting the dissemination of China’s concept of good netizens in online games and other online cultural fields, and successively guiding the activities such as the exhibition of positive energy deeds of the president of the "Qingye Cup" online game association and the training of online culture. Zhang Guangyao, director of the Network Social Work Bureau of the Central Network Information Office, said that online games play an important role in the construction of network culture and are also an effective carrier for inheriting and carrying forward Chinese excellent culture. And put forward four suggestions. First, consciously spread the concept of China’s good netizens in the field of online games, strengthen the recognition of cultural self-confidence of netizens, especially young netizens, and cultivate and bring up a new generation of good netizens in China; The second is to further popularize network literacy education, and guide the majority of gamers, especially teenagers, to form a civilized and healthy online lifestyle and a network behavior norm of respecting morality and being kind; Third, further strengthen the social responsibility of online game enterprises, and insist on paying equal attention to economic and social benefits.Set an example in fulfilling social responsibilities and strengthening youth’s online protection, promote the healthy development of online game industry, and make important contributions to the construction of network culture with China characteristics; Fourth, we should further use online games to inherit Chinese excellent traditional culture and actively explore its treasures. On the one hand, we should attract netizens to pay attention to, understand, love and inherit traditional culture; on the other hand, we should make good use of the Internet platform to strengthen cultural exchanges between China and foreign countries and promote Chinese culture to "go global".

　　Jin Haifeng, Vice President and Secretary-General of China Cultural Network Communication Research Association and Dean of Network State College of Changchun University, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

　　Facing the vast ocean of network information, every netizen has the responsibility and mission to promote truth, goodness and beauty, socialist core values and the positive energy of social civilization to more people in the position of online public opinion. Jin Haifeng, vice-president and secretary-general of China Culture Network Communication Research Association and dean of Network State College of Changchun University, mentioned in his speech that spreading Chinese excellent traditional culture to teenagers in a simple and enjoyable way through the Internet and games is one of the ways to practice "positive energy of network communication".

　　The Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture points out that "culture is the blood of the nation and the spiritual home of the people. Cultural self-confidence is a more basic, deeper and more lasting force. " Kong Ming, Secretary-General of China Culture and Entertainment Industry Association, pointed out that in the development, production, operation and promotion of games, game enterprises should integrate China’s wisdom, promote China’s culture, spread China’s value, lead the positive energy of the network with Chinese excellent traditional culture, and create a clear and rich space for online entertainment and cultural communication.

Editor’s note:From a graceful and vivid girl in the Tang Dynasty to a martial arts tough guy with flowing moves, from "shuttling" between famous landscapes and paintings to being wrapped by visual effects such as the universe, starry sky, rockets and stargazing platforms … The 2021 Henan Spring Festival Evening and the wonderful night of Yuanxiao left a deep impression on the national audience. How were these programs full of China traditional cultural elements created in the two parties?

At the regular meeting of the General Administration on March 12th, Wang Chunyang, head of the All-Media Marketing Planning Center of Henan Radio and Television Station, shared his creative experience and understanding of the 2021 Henan Spring Festival Evening and the wonderful night of Lantern Festival. After the meeting, the Radio and Television Review interviewed Wang Chunyang, and combined with the contents of the speech at the regular meeting, explained in detail the way of "going out of the circle" for the two parties.

　micro interview　

Interviewee:Wang Chunyang, head of Henan Radio and Television All Media Marketing Planning Center.

Wang Chunyang

Radio and TV Review: What inspiration does the Spring Festival Evening in Henan and the Fantastic Night of Lantern Festival bring to the team creation?

　

Wang Chunyang: "The Spring Festival Evening and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms, giving it new vitality and creating a circle-breaking effect with the cultural core. Through the creation of these two programs, we once again deeply feel that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards made many people burst into tears. It further shows that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages that interact with netizens, we can really feel four words-"cultural self-confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

　

Radio and TV Review: Will this series of actions be continued and new works be released?

　

Wang Chunyang：As an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. This year, Henan Radio and Television Station will take "Fantastic Night" as the main line of the annual program, take Chinese civilization, Yellow River culture and brilliant Henan as the core strategy, and rely on traditional festivals (such as Qingming Festival and Mid-Autumn Festival) to continue to tell the story of the Yellow River, promote the construction of a strong cultural province, and dedicate the most dazzling elements of Henan’s history and culture to everyone again in innovative ways.

　

Expanding and highlighting the element of "Miss Tang Gong" is an important means to ensure the continuity of the two programs’ popularity and concerns. It is a principle that we have always grasped to ask them to bring wider perspectives and more content to the audience. Will Miss Tang Gong lead us through the history of Henan again? Please stay tuned.

　

Radio and TV Review: Will new content products be developed in response to the image of "Miss Tang Gong"?

　

Wang Chunyang：“"Miss Tang Palace" has become one of the IP in Henan culture. For the use of "Miss Tang Palace" element, we have the consideration of using hot spots to expand the heat, and also have a calm balance. At present, we have produced cultural and creative products such as WeChat emoticons, mobile phone cases and blind boxes of "Tang Gong Night Banquet". The cultural types and manifestations carried by "Miss Tang Palace" have spread rapidly and been widely recognized. Next, we will follow the law to pay attention to the historical and cultural ontology, so as to make the cultural communication last longer and more vital.

Content of Wang Chunyang’s speech

When the tide does not let the fusion shine.

-Creation and sharing of "Henan Spring Festival Evening" and "Fantastic Night of Lantern Festival"

In 2021, the Spring Festival Evening in Henan Province and the wonderful night of Lantern Festival won the heated discussion of the national audience and the praise of netizens. At present, the number of hits on the whole network of Henan Spring Festival Evening exceeds 3 billion, and the number of related topics read and watched on the whole network of Yuanxiao Wonderful Night exceeds 900 million. The "Miss Tang Gong" derived from the program was widely spread. The People’s Daily, Xinhuanet, Global Times and other media published praises, and many Internet "Big V" also pushed on Weibo. The Spring Festival Gala in Henan produced a circle-breaking effect with the cultural core.

Why Henan? Why Henan Radio and Television Station? Why Henan Spring Festival Gala? In fact, behind this, the development ideas of Henan Taiwan and the ingenuity and experience of the entire creative team are also condensed.

Integration adds vitality and reforms birth opportunities.

In order to accelerate the pace of deep media integration and realize the main force advancing into the main battlefield. Henan Radio and Television Station has innovated the system and mechanism, put forward the development concept and direction of "integrating communication transformation and development is useful and effective", and constructed a modern communication pattern of "one end, one center, one cloud and one platform". The all-media marketing planning center of Henan TV was established under this circumstance.

Henan Taili integrates the former TV Literature and Art Department, Documentary Studio, Studio No.8 and Henan Elephant Media Technology Co., Ltd., and forms a program production camp with the ability to adapt to the new era with a fast pace and high position, such as performing venues, director teams, beautiful lighting, 4K HD broadcast vehicles, post-production, brand promotion and many other resources.

In order to realize the beautiful blooming of Henan Spring Festival Gala, the team earnestly studied the requirements of the State Administration of Radio, Film and Television on "small, positive and big" program production, and strived to create new vitality with the new mechanism of generate. A team of directors with the post-80s generation as the main body, after nearly 100 brainstorming sessions, has formed a creative scheme with a youthful voice. They cheered for themselves in a lovely and naughty way and said, I want to finish the Spring Festival Evening quietly and then surprise everyone.

To tell the truth, I couldn’t help smiling when I heard this sentence. In order to make the Spring Festival Evening in Henan truly "meet happily" with all of you, the team made use of wisdom and comprehensive suggestions from all parties, and took "Chinese civilization, Yellow River culture and brilliant Henan" as the hard core content, and took art and technology, form and content, production and communication as the key objectives to creatively transform and develop traditional culture. Therefore, the "Miss Tang Gong", who traveled through ancient and modern times and showed cultural self-confidence, danced in front of everyone; With both civil and military skills, Taiji Wushu, which shows the culture of the Yellow River, is powerfully interpreted in the world. The Henan Opera chorus, which is full of sound and emotion and shows the spirit of fighting the epidemic, resonates with us.

Innovation to express, technology empowers new energy.

With a certain knowledge reserve, the relationship between form and content has always puzzled the team’s choice. As a brand-new structure, the all-media marketing planning center of Henan Radio and Television Station also has the problem of how technology can serve the content. As an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. The key is how to show and present. How to make technology empower content? To this end, the team enriched the connotation and extension of the program through mobile priority, interconnection and 5G+AR technology, expanded the level and spatial changes of the stage theater beauty layout in the Spring Festival Evening, and realized the perfect integration of virtual scenes and real beauty.

Studio No.8 of Henan Radio and TV Station, the venue of the Spring Festival Evening in Henan Province, is a comprehensive performing venue with relatively complete functions. In order to improve the utilization rate of the venue, the director group and the dancers, according to the characteristics of the studio’s space advantages and equipment performance, adopted the representative form of China traditional culture-red lanterns as the main element, and divided the space through mechanical devices and hoisting techniques to meet the multi-space changes, and cooperated with lighting, high-definition screens and other elements to make the whole stage present. At the same time, through Weiya means, it is presented in a spatially separated scene, which brings rich appreciation experience to the audience and netizens. In the overall packaging, combined with AR technology, using the coherence of pre-and post-technology combination, the program is virtualized and brand-new. In addition, new technologies such as 4K high-definition ob vans, flying machines, Eye of the Sky and Steadicam have also contributed a lot to this visual feast.

The Banquet in Tang Palace and In Heaven and Earth, which are of great concern to everyone, are a graceful girl with light singing and dancing, and a martial arts tough guy with flowing water. "The Banquet in Tang Palace" did not make a big change to the dance, but used the technology of 5G+AR, adjusted the duration, added VR special effects such as ink painting, combined the virtual scene with the real stage, and put the song and dance into the museum scene, creating a feeling of "a wonderful night in the museum". The Tai Chi performance of "In Heaven and Earth" not only attracts the attention of the actors who beat Tai Ji Chuan in spacesuits, but also the visual special effects wrapped in the universe, starry sky, rockets and stargazing platforms. In the later stage of the program, AR packaging technology was used to implant a variety of cultural symbols into the program with visual technology. It is this cool multi-expression and artistic pursuit that upgrades the traditional stage composed of a floor and a space into a cosmic space with unlimited possibilities.

From top to bottom: The Banquet in Tang Palace and In Heaven and Earth.

Embrace new media, culture is more confident.

Embracing new media requires a tight hug and a long arm hug. The Spring Festival Gala and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms to make it glow with new vitality. The two programs did not stick to a single, traditional form of TV evening performance, but closely followed the Yellow River culture for innovative expression. By polishing the writing carefully and rooting in local culture according to local conditions, the program does not follow the old road of traffic artists driving cultural traffic, but makes culture the protagonist, makes great efforts in creativity and details, and puts energy into innovative program expression, which may also be the reason why the program can be popular with the audience.

The two programs are based on the vast land of the Central Plains and dig deep into the cultural treasures of Henan. The Spring Festival Evening of Henan Satellite TV is based on "antique" and "modern music", and takes the shape of "massiness" and "fashion" to bridge the dialogue between ancient and modern for the audience. Musical instruments with a long history, such as bone flute and hammer, have been put on the stage, so that ancient musical instruments and music familiar to young people can spark a different spark. The wonderful night of Lantern Festival takes the audience to see the cultural landmarks of the Central Plains from Henan Museum to Luoyang yingtianmen, from Dengfeng Stargazing Observatory to Kaifeng Qingming Shanghe Garden. From the Banquet at the Tang Palace to the Lotus Pond, and from The Stars Move to The Lantern Festival, the programs full of cultural attractions complement each other with the real-life shooting of cultural landmarks, bringing new vitality to generate, the ancient capital of the Central Plains.

From top to bottom: Lotus Pond and Lantern Festival.

The whole network of Henan Spring Festival Evening and Lantern Festival wonderful night also benefited from the change of communication mode. At the time of the first broadcast, the new media platform was broadcast 30 minutes earlier than Henan Satellite TV. Through high-density and high-frequency broadcast on the big screen, the small screen and the Aauto Quicker platform reached in-depth cooperation, and the party was edited and refined, and distributed on multiple platforms such as Weibo, Aauto Quicker, Tik Tok, bilibili, Today Headlines and Elephant News Client. The new media platform allows everyone to see the program, realizing the three-dimensional and maximum communication.

Through the creation of these two programs, the team once again deeply felt that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards moved many people to tears, further demonstrating that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages interacting with netizens, we can really feel four words-"cultural confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

Next, the team will continue to focus on culture, deeply cultivate radio and television, hand in hand with the times, face to face with culture and heart to heart with the people, and tell the story of the Yellow River and China with heart, affection and hard work.

Editor | Zhu Xiaole Rao Wenyuan