"Waste-free City" Tour (63) The mode of "classified collection and reduction+separate collection and utilization+total incineration disposal" of domestic waste in Shenzhen

editorial comment/note
  In order to implement the requirements of the Notice of the General Office of the State Council on Printing and Distributing the Pilot Work Plan for the Construction of "Waste-free Cities" (Guo Ban Fa [2018] No.128), the Ministry of Ecology and Environment organized all provinces (autonomous regions and municipalities) to recommend candidate cities for "waste-free cities", and jointly with relevant departments, screened and determined the "11+5" pilot cities and regions. We are now exchanging working experiences and exploring working modes on how to promote the reduction of solid waste source, resource utilization and harmless treatment, promote the transformation of urban green development and improve the quality of urban ecological environment in the process of promoting the construction of "waste-free city".
Basic situation
  In order to solve the problem of garbage classification, Shenzhen adheres to the dual-track strategy of combining socialization and specialization, clearly takes the strategic thinking of "full reduction at the source, separate classification at the front end and comprehensive utilization at the end", and actively completes the "two articles" (calculating the reduction account and the participation account) by focusing on building the "four systems" of garbage classification (separate classification system, publicity and supervision system, responsibility implementation system and technical standard specification system) to promote domestic garbage from the source.
  At present, Shenzhen’s domestic waste output is 32,292 tons/day, the city’s domestic waste separation and recycling amount reaches 9,636 tons/day, the other waste amount reaches 15,356 tons/day, the market-oriented renewable resources amount reaches 7,300 tons/day, and the domestic waste recycling rate is 41%, ranking among the best in the waste classification assessment of 46 key cities organized by the Ministry of Housing and Urban-Rural Development. Five domestic waste energy ecological parks have been built in the city, with the incineration capacity of 18,000 tons/day and the actual treatment capacity of 20,000 tons/day, basically realizing the total incineration and zero landfill of primary waste.
Main practice
  (1) Take multiple measures to promote the source output of domestic waste and guide citizens to practice a green lifestyle.
  Shenzhen has accelerated the construction of a green action system, widely promoted the concept of green, simple, moderate, green, low-carbon, civilized and healthy life, and formed a social atmosphere advocating green. We will extensively carry out initiatives to create "waste-free urban cells" such as green institutions, green schools, green hotels, green shopping malls and green families, and compile and issue five standards and five evaluation rules to provide a clear evaluation index system for the creation of various "waste-free urban cells". Shenzhen is the first in China to launch an ecological and civilized carbon coin service platform. Registered users can receive carbon coin rewards for their green and low-carbon behaviors such as sorting domestic garbage and recycling waste plastics, as well as participating in voluntary supervision activities of garbage sorting and knowledge contest of "waste-free city". Carbon coins can be exchanged for electronic coupons such as living, sports, cultural goods, sports venues and mobile phone bills, which positively guides and encourages the public to actively participate in the construction of "waste-free city".
Figure 1 Shenzhen Ecological Civilization Carbon Coin Service Platform
  Carry out the action of plastic pollution control and upgrading, print and distribute the Implementation Plan of Shenzhen Municipality on Further Strengthening Plastic Pollution Control, strictly limit the approval of prohibited plastic industry projects, conduct a survey on the production capacity of eliminated plastic products manufacturers, comprehensively promote industrial transformation and upgrading, technological transformation, and eliminate backward low-end plastic manufacturers. Set up special funds for circular economy, energy conservation and emission reduction, and support degradable plastic enterprises to apply for green manufacturing system. Hold the "2020 Shenzhen Technical Forum on Biodegradable Plastics as Plastic Substitutes" to promote enterprises to explore the market potential of degradable plastics. We will ban or restrict the sale and use of plastic products in shopping malls, supermarkets, bazaars, catering industries and other key areas by initiating activities and holding the on-site promotion meeting of plastic shopping bag substitutes in 2020. Hold a summit forum on the construction of a "plastic-free city" to explore and promote the comprehensive management of the whole industrial chain of plastic reduction, substitution, recycling, recycling and disposal from the perspectives of policy, technology, industry and public awareness.
Fig. 2 Shenzhen 2020 Biodegradable Plastics-related Technology Forum.
  Accelerate the green packaging and recycling of express delivery in the same city. Issue the management guide of green packaging and the operation guide of recycling packaging for express delivery in the same city, and provide standards and specifications for the reduction, greening and recycling of express delivery packaging in Shenzhen. Research and development of Feng BOX recycling packaging box, "Express Bao" shared packaging box, qingliu box, recycling transfer bag, vigorously promote the use of electronic waybills, and establish a courier packaging recycling service network. Through local TV stations, newspapers and other multimedia to promote green express delivery, a number of express delivery companies launched the "Green Express" initiative to enhance public awareness.
Fig. 3 Feng Box Cyclic Packing Box
  The whole people advocate "CD Action" and advocate a good atmosphere of thrift and civilized dining. More than 300,000 posters and proposals were produced, and the "CD Action" video series was broadcast in more than 5,000 restaurants in the city, forming a publicity effect. All star-rated hotels set up "CD Action" signs to call for proper ordering, create "Waste Reduction Day" on November 8, and carry out large-scale public welfare activities such as "CD Action Rejects Waste on the Tip of the Tongue" and "CD Action is Happy Every Day".
  (2) Establish a publicity and supervision system for waste sorting, and improve the efficiency of source sorting.
  Shenzhen has firmly established the concept of "garbage sorting is urban civilization", focused on behavior guidance, intensified publicity and planning, consolidated school basic education, innovated public education, and made every effort to build a publicity and supervision system linked with urban areas, thus creating a good atmosphere for social participation. The education guidance of citizens has always been placed in a prominent position, and a publicity and supervision system covering public education, social propaganda, school education, family guidance and on-site supervision has been initially established.
  Publicity and guidance: produce and publish a series of public service advertisements for waste classification, hire social celebrities as "promotion ambassadors" for waste classification, set up the first national alliance of public service organizations for waste classification, and promote the joint efforts of all sectors of society to expand social influence. Invite social celebrities as ambassadors of waste classification to improve the awareness of domestic waste classification. Invite social celebrities such as Wang Shi, Lang Lang, Yi Jianlian and BiBi Zhou as spokesmen for Shenzhen waste sorting, and increase public welfare publicity. Printed posters of Wang Shi, Lang Lang and others for Shenzhen domestic waste classification in bus bodies, cars and billboards on both sides of the subway.
  Public education: Innovative implementation of the Dandelion Program, the formation of nearly 100 volunteer lecturers, the establishment of municipal science education bases and district-level experience halls, and the launching of thousands of "lecture halls on garbage classification" and "micro-classes on garbage classification" to realize the scale and normalization of public education. We implemented the dandelion public education plan, built 17 garbage sorting science education halls, set up more than 830 volunteer lecturers, and carried out more than 11,000 garbage sorting lecture halls and micro-classes. The country pioneered the appointment management platform of three programs: "volunteer supervision, popular science education museum and volunteer lecturer" to improve the participation of citizens.
  School education: Joint education departments promote the practice of school waste classification education, compile waste classification knowledge books for middle schools, primary schools and kindergartens, incorporate waste classification into school moral education courses, and organize students to carry out waste classification education practice. Carry out a variety of activities such as knowledge contests and creative competitions that turn waste into treasure.
  Social Collaboration: Invite people from all walks of life and cartoon character "Xiong Er Xiong Da" as promotion ambassadors. Set up a volunteer service team, form a public service alliance, and join hands with "Beautiful Shenzhen" volunteers to promote garbage sorting; Establish a working mechanism for normal contact between NPC deputies and CPPCC members.
  On-site supervision: establish a garbage classification model of "centralized classified delivery+regular fixed-point supervision" in residential areas. Beginning in 2018, we will set up centralized classification drop-off points in residential areas, vigorously implement the removal of barrels from residential floors, organize and mobilize cadres, volunteers, enthusiastic residents and property management personnel in party member to conduct on-site supervision at 7-9 pm every night, and guide residents to participate in classification and correct classification.
  The most stringent administrative punishment measures for domestic waste were introduced in China. Individuals who violate the regulations on classified domestic waste will be punished with the highest penalty of 200 yuan, and units who violate the regulations on classified domestic waste will be punished with the highest penalty of 500,000 yuan. The measures of "replacing punishment with work" have been introduced, and individuals who violate the rules can be deducted from fines by participating in activities such as garbage sorting training and garbage sorting supervision at regular intervals in residential areas. Introduce incentive measures for domestic waste classification, and select "green units for domestic waste classification", "green communities for domestic waste classification", "good families for domestic waste classification" and "active individuals for domestic waste classification" by giving priority to notification and praise, supplemented by financial subsidies.
  (C) the establishment of a classified governance system to enhance recycling capacity.
  In strict accordance with the requirements of "classified delivery, classified collection, classified transportation and classified treatment", Shenzhen strives to promote the classified treatment of domestic waste in the whole process. In the front-end classification, following the national standards, based on the four categories of "recyclables, kitchen waste, harmful waste and other wastes", and according to the specific promotion strategy of "big diversion and fine classification", the kitchen waste, fruit and vegetable waste and greening waste with large production volume and relatively concentrated are divided; The household kitchen waste, plastic paper, waste furniture, waste fabrics, annual oranges and harmful waste produced by residents are classified in detail. In the collection and transportation treatment, different kinds of garbage are entrusted to different collection and transportation treatment enterprises, so that special vehicles can be used for special transportation and separate treatment to prevent the phenomenon of "front-end separation and end-mixing". The way of garbage collection, transportation and treatment in Shenzhen is shown in the following figure.
Figure 4 Classification, collection, transportation and treatment of garbage in Shenzhen
  (D) the construction of bottom disposal facilities to achieve zero landfill.
  Five energy ecological parks, namely Bao ‘an, Longgang, Nanshan, Pinghu and Yantian, have been built and put into operation, with the incineration capacity of domestic garbage reaching 18,000-20,000 tons/day, and the primary domestic garbage has been completely incinerated and landfilled, with 100% harmless disposal of domestic garbage. The world’s most stringent pollution control standards for domestic waste incineration and the emission limits of major pollutants have been issued, which is superior to the EU standards. The domestic waste incineration power plant shall be de-industrialized, and the landscape function shall be designed according to the appearance of star-rated hotels. The domestic waste incinerator and flue gas purification system shall adopt the most advanced technology and equipment at present. Innovate the community co-construction mode of domestic waste incineration power generation project, give 57 yuan/ton ecological compensation to the community where the project is located according to the amount of incineration disposal, provide low-cost energy for the community with cogeneration, invest in the construction of hiking trails, swimming pools and popular science exhibition halls to give back to the community residents, promote the harmonious coexistence between enterprises and community residents, and effectively solve the problem of neighborhood avoidance. The economic compensation system for the cross-regional disposal of domestic waste will be introduced. If the waste-producing administrative region entrusts other administrative regions to jointly dispose of domestic waste, it is necessary to pay a high disposal fee to the disposal administrative region as the ecological compensation fee for the disposal administrative region.
Fig. 5 Exhaust standard of Operation Specification for Domestic Waste Treatment Facilities in Shenzhen (SZDB/Z 233-2017)
Figure 6 Yantian Energy Ecological Park
  (5) Establish a whole-process supervision system.
  Establish and improve the "full coverage, whole process and hierarchical" supervision system for domestic garbage removal and disposal, and comprehensively strengthen the supervision of garbage removal and disposal. First, clarify the division of responsibilities of urban management departments of cities and districts, implement supervision responsibilities at different levels, and set up a garbage disposal supervision center at the municipal level to guide and urge all districts to strengthen supervision; The urban management departments of all districts carry out daily supervision work, and adopt the methods of dispatching supervision teams and entrusting third-party professional institutions to ensure that all sanitation facilities are managed. The second is to build a smart urban management platform, and use technologies such as the Internet of Things and big data to supervise the whole process of garbage generation, transshipment and disposal, and deal with problems in time when they are found, so as to ensure that the domestic garbage removal and disposal work is standardized and orderly.
Figure 7 Smart Urban Management Platform
Achieved results
  At present, the mode of "centralized classified delivery+regular fixed-point supervision" of domestic waste has been promoted in all 3,815 communities and 1,690 villages in the city, with a total of 20,499 supervisors regularly conducting on-site supervision, and the participation rate of residents has been continuously improved. The separated and classified recovery volume of domestic garbage reached 9636 tons/day, and the market-oriented renewable resources recovered 7300 tons/day, and the recovery rate reached 41%, reaching the international advanced level.
  The city is equipped with 3,641 classified collection and transportation vehicles, and 122 classified processing facilities and equipment have been built. The classified garbage disposal methods and capacities are as follows:
  Green garbage. After being collected and crushed, it can be fertilized or transported to a biomass power plant for power generation, and the larger trunk can be directly recycled after the branches and leaves are removed, with an average daily collection and transportation capacity of 1307 tons.
  Kitchen waste. Among them, the kitchen waste is recycled by eight franchise enterprises in the city, and four centralized treatment facilities have been built, mainly using anaerobic fermentation process to produce biogas to generate electricity. Household kitchen waste is treated in cooperation with kitchen waste or through decentralized small-scale treatment facilities. There are 64 kitchen waste (kitchen waste, household kitchen waste, fruit and vegetable waste) treatment facilities in the city. The average daily collection and transportation capacity of kitchen waste is 6268 tons.
  Waste furniture. Take the lead in carrying out special collection and transportation treatment in the country, establish an appointment recycling system, and implement fixed-point delivery and appointment removal. Sixteen dismantling facilities were built in the city, with an average daily handling capacity of 1,148 tons, and the recycling rate reached 85%.
  Waste fabric. Professional enterprises were introduced, and 6,706 recycling boxes were set up in the whole city, which were made into recycled packaging materials and other products after recycling, with an average daily handling capacity of 24 tons.
  Years of flowers and oranges. Organize recycling after the Spring Festival every year. In 2020, the city will recycle 1.98 million pots, 1.3 million flowerpots, 2.53 million brackets and 12,000 transplanted plants.
  Harmful waste. Mainly batteries, lamps and household chemicals, residents entrust professional companies to carry out harmless treatment after classified release, with an average daily collection and transportation capacity of 0.6 tons.
  Recyclable material. Mainly glass, gold, plastic and paper. Residents are recycled by market-oriented recycling enterprises after being classified and put into use in the community, with an average daily collection and transportation capacity of 10,667 tons (glass, gold, plastic and paper recycling+market-oriented renewable resources). Shenzhen has made great efforts to promote the "two-network integration" between the domestic waste sorting system and the recycling system of renewable resources, and comprehensively strengthened the docking in the links of collection, transshipment, sorting and treatment, so as to promote the deep recycling of recyclable materials.
Popularization and application conditions
  The mode of "classified collection and reduction+separated collection and transportation utilization+total incineration disposal" of domestic waste in Shenzhen promotes the reduction of waste source by advocating the concept of green living, promotes the classified collection and transportation treatment of domestic waste by "large separation and fine classification", and carries out harmless treatment of other wastes left after classification by high-standard incineration facilities. This mode has certain requirements for citizens’ quality, urban economic strength and management level, and is suitable for large and medium-sized enterprises with relatively developed economy, shortage of land resources and perfect urban governance system.
  Shenzhen has made use of the urban accumulation of "volunteer city" to carry out the dandelion public education plan, trained a large number of volunteer teachers of domestic waste classification, established a series of popular science education bases for domestic waste classification, incorporated domestic waste classification into the school moral education system by compiling waste classification education books and offering special courses, and realized the concept of waste classification by "one student drives a family and influences a group", which laid a good public foundation for improving the participation in waste classification.

The Second Middle East War (1956

  China Journal Global Online News: From October 29th to November 6th, 1956, Britain and France joined forces with Israel to wage war against Egypt in order to gain control of the Suez Canal. The confrontation between Egypt and Britain and France is the main contradiction, but because Israel volunteered to join the Anglo-French aggression group, this war has more or less the nature of Arab-Israeli war.

  Background: Suez Canal dispute

  The Suez Canal is an international navigation canal in Egypt, with a total length of 175 kilometers. It connects the Mediterranean Sea and the Red Sea, and it is the main road connecting Europe, Asia and Africa, and its strategic position is very important. On July 26, 1956, the Egyptian government announced that the Suez Canal Company would be nationalized and all the company’s property would be handed over to Egypt. In order to regain control of the Suez Canal, Britain and France planned to hold a conference on "international control" of the Canal. On Octobe 13, that security Council rejected the proposal of Britain and France that Egypt accept the "international management" system. In this case, Britain and France decided to use force to solve the problem. In order to solve the problem of insufficient troops, France first invited Israel to join.

  Process: The Egyptian people fought bravely.

  On the afternoon of October 29th, about 395 people from a battalion of the Israeli 202nd Parachute Brigade invaded the Egyptian Sinai airspace by 16 Dakota transport planes and parachuted on the east side of the mitra Pass, 65km east of the Suez Canal, thus opening the prelude to the Suez Canal War.

  Britain and France dispatched 80,000 naval, land and air forces. They originally planned to occupy Port Said within 24 hours, Ismailia on November 8, and Suez on November 12, under the powerful fire attack of 80,000 naval, land and air forces dispatched by Britain and France, thus ending the whole battle of occupying the canal.

  The end: Britain and France have no choice but to withdraw their troops.

  The Egyptian people’s struggle against British, French and Israeli aggression was supported by Arab countries. Under the pressure of world public opinion, the United Nations came forward to solve this crisis. On November 1, the United Nations General Assembly adopted a proposal for an immediate ceasefire and withdrawal. On November 6, Britain and France were forced to accept a ceasefire. On December 22nd, all British and French troops withdrew from Egypt.

  After Britain and France withdrew their troops from Egypt, the parties concerned fought fiercely around the issue of Israeli withdrawal from Sinai and Gaza. Israel has been procrastinating on the issue of withdrawing troops. Under the pressure of all parties, Israel was forced to announce its withdrawal on November 21, 1956, but the progress was slow. Until March 8, 1957, Israeli troops withdrew from Gaza. At this point, Britain and France declared bankruptcy with their plans to invade Egypt, and the Egyptian people won the final victory in their anti-aggression struggle.

  Significance: Great geopolitical changes in the Middle East

  After the Second Middle East War, the United States has replaced Britain and France, constantly consolidating and strengthening the influence of funds, and the former Soviet Union is also eager to step up its penetration into the Middle East and gradually gain a foothold.

  After the war, the colonial rule of Britain and France in the Middle East suffered a devastating blow. By the end of 1950s, the colonial rule of the two old colonial countries in the Middle East basically ended. The United States took the opportunity to use this war to attack, weaken and crowd out the forces of Britain and France in the Middle East, and the former Soviet Union also wanted to take the opportunity to infiltrate Arab countries and gain a place in the Middle East. In addition, the United States and the Soviet Union played a decisive role in the threat of Britain, France and Israel.

Source:Dayang.com-Guangzhou Daily

Why are rural women "addicted" to short videos?

Core points:

1. Rural men are more keen on gambling, fishing and keeping dogs, while women love playing short videos. The value of men’s hard work to earn money to support their families has been fully affirmed, while the contribution of women to housework at home has been underestimated. Rural women can make their value "seen" through short videos.

2. 54-year-old aunt Liu has 5000 fans and once brought goods for a merchant. Aunt Liu soon found that it was not easy to introduce products online and mobilize fans’ desire to buy. Aunt Liu has been busy for three months, and only sold two products. The sales volume is 150 yuan.

3. Rural women began to pay attention to Tanabata, Valentine’s Day and 520, and a wave of "middle-aged romance" arose. These romantic words enter the minds of middle-aged women through short videos. In emotional expression, they become more active and enthusiastic. The middle-aged romance of rural women caused her husband’s discomfort.

What happens when rural women encounter short videos?

Li Dan and his team have been conducting field surveys in rural areas for a long time. In the first half of 2023, he and several students shuttled through Xi Village in the North China Plain. The villagers were addicted to the sight of brushing short videos and caught their eyes irresistibly: in remote villages near the Yellow River beach, almost all left-behind women under the age of 75 brushed short videos and played selfies.

This scene also made Li Dan ask the following questions:Why do rural women embrace short videos so enthusiastically? In what way and strength did the short video shape the spiritual world of rural women? What impact does short video have on rural governance?

The following is Li Dan’s account.

Why are rural women "addicted" to short videos?

My 54-year-old aunt Liu impressed me deeply.

Aunt Liu is the leader of Aauto Quicker in the village, with 5,000 fans and 100,000 praises. She is truly the "Queen of Aauto Quicker". However, most people in the village don’t know her name, just call her "Zheng Quan’s" and "Little Grandma Pippi". A village network big V who has been married to the village for 32 years and started a kindergarten in the village for more than 10 years turned out to be an "unknown person" attached to her husband and children!

Xicun women brush short videos.

Playing short videos is a common phenomenon among rural women.

On the one hand, the number of rural men playing short videos is significantly lower than that of women. Rural men are more keen on gambling, fishing and keeping dogs, while women love playing short videos.

On the other hand, rural men just watch short videos, while women are keen to shoot short videos themselves. A few rural women are not so "addicted" to short videos, mainly because they are busy. These people will look at women who play short videos with envy and think that their lives are leisurely and fashionable.

I summarize the behavior of rural women playing short videos into three aspects.

First, zero cost becomes beautiful. The short video platform provides online "cosmetic box" and "cloakroom", so that rural women can experience beauty, beauty, body and filter at zero expense.

Second, daily appearance. Although they love filter beauty, they just play online and don’t buy cosmetics and jewelry specifically for selfies.

Third, low frequency update. Middle-aged women find it important to control the frequency of short video updates, otherwise they will be regarded as "idleness" and "doing nothing". At present, the 13 most active middle-aged women in Xicun basically only send a short video every week.

In this era of the whole people, rural women soldiers is a huge team. Rural women’s "addiction" to short videos is a way to kill their leisure time. Once they are free, women may pay more attention to their own emotional experience and feel empty and bored more easily. Nowadays, rural areas are becoming increasingly hollow, and rural cultural life is shrinking. The palace fighting dramas and urban emotional dramas staged on TV are out of touch with rural life scenes, while a few rural dramas are far away from the personal life experiences of rural women. Radio, film and television are all carriers of elite cultural production and expression. In the face of film and television works, farmers are only passive recipients of information and educatees in front of the screen. The short video platform provides a zero-cost and low-tech expression channel for grassroots creation. With the help of short video platform, rural women can not only see the rural reality closest to their life experience, but also create short video works according to their own wishes.

The deeper reason is that rural women have long been on the edge of the countryside. The short video of going to the countryside provides a historic opportunity for rural women to appear.

For a long time, in the patriarchal rural family culture, women have been defined as the supporting role of "caring for each other and teaching their children". According to the family division of labor, the value of men’s hard work to earn money to support their families is fully affirmed, while women’s contribution to housework at home is ignored. Rural women who have been struggling for recognition can make their daily life and life value "seen" through short video platforms.

Not only brush, but also shoot, and some also bring goods.

The theme of rural women’s short video creation can be divided into two categories.

One is the personalized expression of rural women.Rural women create short videos, or tell about the difficulty of life online, or show their virtuous, capable and talented, or use short video platform tools to become young and beautiful girls with "white skin, long legs and thin waist" in seconds.

The other is the life sharing presentation of rural women.In the video with the theme of sharing life, 97% of the scenes are fields, construction sites, small workshops and other labor production places, and 3% of the scenes are life ceremonies such as birthday parties and holiday dinners.

Screenshot of self-portrait short video page of Xicun women

Rural women play short videos mainly for daily entertainment. It is possible for rural women to make money by creating short videos, but this matter is not favored by villagers.

Aunt Liu, 54, has 5000 fans and once brought goods for a merchant. Aunt Liu soon found that it was not easy to introduce products online and mobilize fans’ desire to buy. Aunt Liu has been busy for three months, and only sold two products. The sales volume is 150 yuan.

There is a "online celebrity" in the countryside, but the villagers do not pursue "online celebrity".

21-year-old Tong Tong is good at singing and dancing. She was introduced to learn from a online celebrity "Sister Na" and joined her live broadcast team. After receiving the traffic blessing from Sister Na’s team, Tong Tong started her own live broadcast by singing and playing PK. Each live broadcast lasted about 3 hours. There were more than 8,000 people in the live broadcast room, with at least 20 people. In three months, the number of fans rose to 48,000, and the most earned live broadcast was 3,200 yuan, but the number of people was getting smaller and smaller. In June, they earned less than 1,000 yuan a month. Tong Tong had to reluctantly give up what one favours, turn off the live broadcast and go to Guangzhou to work. In the eyes of the villagers, even the young and beautiful, talented and well-run bunch ofred grapes have given up. It seems that it is not reliable to make money by becoming online celebrity.

In the villagers’ mind, "online celebrity" means "restless".Aunt Liu, the "Queen of Aauto Quicker" in the village, has more than 5,000 fans, but she is not regarded as online celebrity by the villagers. However, Yaju, with only 1,058 fans, was nicknamed "online celebrity in the Country" by the villagers. In rural discourse, "online celebrity" refers to those who have no job and want to make quick money by their faces. Xicun people have always pursued "hard work to get rich", but they don’t agree with the way of making money by attracting attention and flow, and regard it as "fooling around" and "fooling around".

Rural women play short videos, "not out of line"

There are significant differences between urban and rural areas when women play short videos.

From the perspective of time, urban women generally have fixed jobs and only have time to play short videos after work. Rural women have more leisure time and can play short videos for a long time.

From the perspective of meeting the needs of life, urban women have rich recreational channels, such as shopping malls, cinemas and concerts. Rural women are in a hollow village, and their material life and spiritual life are very scarce.

From the perspective of platform tools, there are more platforms for urban women to play short videos, including but not limited to Tik Tok, Aauto Quicker, Xiaohongshu, bilibili, WeChat video number and Weibo. The main platform for rural women to play short videos is Aauto Quicker.

A corner of hollow creek village

In China, which has a vast territory and a large population, the regional differences are very obvious. According to our team’s investigation in all parts of the country, the logic of rural women’s performance in short video platforms is quite different.

The experience of field research shows that in the rural areas of North China, where the village structure is strong, the online performance of rural women is proper and orderly. The creek village we investigated is located along the Yellow River in the North China Plain. Based on the observation of women’s new media practice behavior here, I summarize it as "not out of line".

In contrast, in areas with a high degree of atomization, the news that rural women have made vulgar and outrageous moves to gain eyeballs and save traffic is frequently seen in newspapers.

In my opinion, the online performance behavior of rural women is just the tip of the iceberg, and its roots are still there.Village social structure. When the authority and norms in rural areas are shrinking, rural women’s online performances lose the constraints of public opinion, and they are more motivated to maximize their income according to the market logic of realizing traffic.

Generally speaking, rural women who play short videos have some commonalities.

First, there is leisure.

There is age differentiation among rural women playing short videos. Middle-aged women under the age of 45 to 60 are the absolute main force. There are few young women in the village. They either go out to work or go to the county to accompany them. For middle-aged women, after their sons marry and have children, their main life tasks have been completed, so they can slow down the pace of life and begin to enjoy life.

Second, be willing to accept new things.

Older women over the age of 60 are usually illiterate and cannot operate smart phones. They are also reluctant to learn about new things, preferring to get together with their peers to chat, play mahjong and listen to plays. Middle-aged women have generally received secondary education, and they are also happy to learn about the information outside the village with short videos.

Third, be good at expressing.

Rural women not only like to watch short videos, but also are keen to shoot short videos themselves. For those optimistic and extroverted rural women, whether they are doing farm work, cooking, going to the market, or being in a daze, angry and crying, they all constitute reasons for taking short selfies.

"Middle-aged Romance" Sweeps Rural Women

By playing short videos, the frequency of interaction between rural women increased and their emotional identity improved. Anyone who has lived in the countryside knows that there were many opportunities for interaction between villagers in the past. Through visiting, watching movies together, cooking weddings and funerals, going to the market, helping workers, etc., the neighbors have close relations and frequent exchanges.

Nowadays, in the hollowed-out villages, there are fewer opportunities for everyone to get together, and interpersonal communication is sparse and cold. For rural women who play short videos, they show the characteristics of "holding a group to appear in the mirror". They encouraged each other and exchanged video shooting techniques, forming a "United front" for playing short videos.

By playing short videos, rural women become technically literate, romantic and expressive. For middle-aged rural women, there is a technical threshold for playing short videos. Their general education level is not high, and they have little contact with electronic equipment. By shooting short videos, their media technical literacy has been greatly improved. More crucially, with the help of short video platform, rural women can easily obtain knowledge and information about cities and distant places, and expand their cognition and imagination of a better life.

In recent years, rural women have begun to pay attention to Qixi, Valentine’s Day and 520, and a wave of "middle-aged romance" has arisen. These romantic words entered the minds of middle-aged women through short videos. In emotional expression, they become more active and enthusiastic. Whenever children, parents and husbands celebrate their birthdays, they will carry copies on the Internet, with pictures or videos, and express their blessings online.

Romantic Expression Course on Short Video Platform

Rural women’s playing short videos has a double influence on their family relations.

On the one hand, playing short videos by rural women helps to strengthen the emotional interaction of family members.

As mentioned above, through the short video platform, rural women who were not good at words began to pay attention to expressing their feelings. Rural women no longer stay in "knowing", but also begin to "have words in their mouths". From "I can’t open my mouth when I love you" to "I have to say it out loud when I love you", rural women show their self-confidence and calmness in front of the camera. As the connection point of family relationship, rural women make a small step forward in emotional expression, which can drive the emotional interaction of the whole family to make a big step forward.

On the other hand, playing short videos by rural women also has an impact on family relations.

The relationship between mother-in-law and daughter-in-law is the hottest topic in rural short videos. I was particularly impressed that several middle-aged women in their fifties were very anxious after watching some short videos of conflicts between their mother-in-law and daughter-in-law. They began to discuss "how to be a good mother-in-law" or prepared to live alone with their only son early.

Generally speaking, women in Xicun are "not out of line". However, there are still individual deviant incidents. A woman in her forties often sent short videos of herself, which attracted the attention of a man in a neighboring village. Later, they were caught red-handed when they opened a room in a county hotel.

Besides, the middle-aged romance of rural women has caused her husband’s discomfort. Middle-aged rural men don’t like buying gifts and sending flowers, thinking that these are wasteful and not affordable. They don’t think there is anything special to celebrate on May 20, and they can’t figure out what these fancy festivals mean.The asymmetry change of middle-aged couples intensifies the incomprehension and friction between husband and wife.

Country life is changing.

Under the continuous influence of working economy, the frequency of social interaction in hollow villages has decreased sharply. When the new media enters Xi village, it has a positive impact on the interpersonal interaction within the village, inside and outside the village.

Liu Aiping, 60, usually doesn’t send short videos, but she watches Aauto Quicker updates from other women in the village. She said: "We are all from the same village. Let’s give a compliment, and we are all closed. I don’t talk at ordinary times, so I can chat with others and say hello when I meet them. Many of them should call me sister-in-law. "

After a rain in the summer of 2023, Grandma Pippi shouted to her neighbors through Aauto Quicker video: "Yingying, come and look at my house. Look how hard it is raining." After seeing this video, the villagers outside commented: "It’s raining really hard in our house". When the villagers say "Zanjia", they temporarily break away from the real barrier of physical space and gain an emotional experience of "being present together".

The main road of the empty creek village

Playing short videos does not bring economic income to rural women and will not directly improve their family status.However, playing short videos has broadened rural women’s ideological horizons and life concepts, which is helpful to enhance their soft power to participate in family development.

It has become a daily pastime for rural women to play short videos. Children are "technical consultants" for middle-aged women to play short videos. In 2016, middle-aged and elderly people in the village got their children’s eliminated mobile phones. At the same time, the young people in the village have grown into "technical predecessors", and they have taught their elders through "digital feedback".

Husband has no objection to middle-aged women playing short videos in principle. The middle-aged man in Xicun thinks, "It was all taken by the talent of Niangniang Haw, holding his mobile phone to his face and plate, and you can’t tell what you want to say. It’s really boring." They don’t shoot short videos themselves, but they don’t interfere with their wives. The mother-in-law at home either plays short videos with her daughter-in-law, or is isolated by the "digital divide" because she has no account.

When the short video swept the whole village, the villagers released the news of the village online through "mutual powder and mutual customs", forming an "online village information station". In particular, it needs to be emphasized that the villagers have changed their old acquaintances into fans through "mutual powder and mutual customs", and the online and offline interpersonal circles basically overlap. The public discourse system of Xicun flooded into the online space, and the social structure of semi-acquaintances controlled the online self-presentation of women in Xicun.

Short video and new media reshape rural governance.

On the whole, new media is accelerating the pace of modern transformation of rural society, and it also brings opportunities for rural governance under the background of urban and rural China.

First of all, the new media activates public life and realizes the public recreation of village leisure.

From the perspective of media use, the whole village no longer gathers at the head of the village to watch movies, but watches TV and brushes their mobile phones at home, and the way to meet the leisure in the village is becoming more and more personal. However, the popularity of live chat in rural areas has brought about topic control and enhanced the publicity of chat content.

Secondly, the new media continues the community memory and realizes the "local reconstruction" of the mobile social process.

On the one hand, new media promotes interpersonal interaction within villages. On the other hand, the new media connects those who leave the village with those who stay behind. Under the connection of new media, the villagers’ consciousness of "one of their own" has realized online reproduction.

Finally, new media cultivate social mentality and shape open and inclusive public opinion.

New media provide more channels for villages to obtain information and express their opinions, and at the same time break the traditional barriers to information dissemination. In this process, the new media has promoted more open, inclusive and diversified village public opinion.

(The picture was taken by the author himself, and the location and characters in the text are all pseudonyms.)

Copyright statement: This article is the exclusive manuscript of Tencent’s news knowledge Vientiane, and it is forbidden for the media to reprint it without authorization.This article comes from WeChat WeChat official account:Knowledge is universal (id: todaytopic), Author: Li Dan (lecturer of nanyang normal University, invited researcher of China Institute of Rule of Law Modernization)

Why do illegal advertisements with multiple routines make consumers "into the pit" repeatedly?

With the growth of age, people pay more and more attention to health. Some lawless elements take advantage of this psychology and induce consumers to "into the pit" through exaggerated advertisements. On the Internet, there are some food or health care products that pretend to be drugs. These products do not have the same efficacy as drugs, and may even cause patients to delay their illness.

Zhang Tingxiu, a resident of Wufeng Tujia Autonomous County in Yichang, Hubei, bought five boxes of krill oil online in 2024.

Zhang Tingxiu, Wufeng Tujia Autonomous County: I am sick and eager to seek medical treatment. I saw it on my mobile phone. It is the best to introduce this krill oil, saying that it can clean up the vascular garbage and clean up all the vascular garbage.

Zhang Tingxiu was very excited and immediately placed an order online to buy. Because it took a long time to buy it, she can’t find the advertising video she saw at that time, but when the reporter searched for keywords such as "krill oil" on a short video platform, she found that some video texts did introduce krill oil’s functions of "vascular scavenger", "prevention of coronary heart disease" and "prevention of hyperlipidemia". Krill oil, which has so many functions, is actually not a medicine. On the krill oil bottle purchased by Zhang Tingxiu, it is clear that the product has obtained a "food production license".

According to Article 17 of the Advertising Law of People’s Republic of China (PRC), except advertisements for medical treatment, medicines and medical devices, it is forbidden to use any other advertisements that involve the function of disease treatment, and medical terms or terms that easily confuse the promoted goods with medicines and medical devices are not allowed.

Now, looking back at his "impulsive consumption", Zhang Tingxiu not only regrets it, but also has some fears.

Beware of the packaging techniques of online video advertisements.

Avoid being misled.

The reporter’s investigation found that at present, the packaging methods of online video advertisements are endless. Some of them are suspected of forging news studio scenes, embezzling or broadcasting all kinds of "explosive news" by magic change, and some videos are in the name of "proprietress", "factory director" and "medical staff", which promise "guarantee", "guarantee effectiveness" and "guarantee compensation" to induce middle-aged and elderly consumers to click on the link to buy.

There are many illegal advertising routines.

Keep your eyes open and don’t "into the pit"

The purpose of illegal advertisements is to attract consumers to "pay the bill on impulse" by constantly changing the forms of communication. What other routines make consumers "into the pit" repeatedly?

Deng Yazhou, a staff member of the Market Supervision Administration of Wufeng Tujia Autonomous County: Because our elderly people now receive information through traditional media such as watching TV and reading newspapers. Moreover, the cognitive level of many old people is far from that of young people now. It is easy for criminals to tear this hole.

Deng Asia introduced that many elderly people suffer from chronic diseases and pay more attention to medical health knowledge, while rural elderly people are less educated and less aware of prevention, so they are more likely to be misled by illegal advertisements and choose to believe in the "magic doctor" and "magic medicine" promoted by them. In addition, unscrupulous merchants will also brainwash the elderly through various routines such as the "expert platform", so that the elderly can take the initiative to pay for it.

Deng Asia said that criminals hired so-called experts and professors to publicize the knowledge of health care, claiming that their products can cure all diseases and cure them. They will often communicate with the elderly, and they will pay attention to them at home and take them to travel for free, so that the elderly will easily fall into their trap for a long time.

Experts remind that the elderly should go to the hospital in time when they have symptoms of diseases, and they should not use food or health care products instead of medicines to treat diseases, so as not to delay the treatment opportunity.

Three advantages and two disadvantages of the zero-run C16

In June, a lot of new cars were launched, and if it is worth paying attention to, the Zero Run C16 will definitely have a place.

Some people said that it was an ideal that could be bought at half price, while others said that it was a six-seat C10. Whether it could become a hit and continue the glory of the current C10 and C11 twin stars depended on its three advantages and two disadvantages.

Three advantages.

1.6-Seat SUV with accurate positioning

Many car companies will make such a mistake, that is, if the sales of one or two products improve slightly, they will start to make a global layout. It is very likely to try online layout and launch high-end models.

From a long-term perspective, this is indeed wise, to ensure the improvement of the product line and architecture system, but in a short period of time, the main family car brand rashly into the high-end market, it will not be ideal, at least there are few from the bottom up to successfully break through the brand, Nezha is a clear example, in the following 100,000 market boom, rashly into Nezha S field, sales cold.

There are also brands that choose to gradually launch upward and downward exploration around star-selling models. The price will not be too high, but it can also meet the needs of different market segments, gradually transition, ensure sales, and do not pull the input-output battle line for too long. It is not possible to achieve an explosion of the last model, but also to ensure good market feedback as much as possible.

The Zero Run C10 and C11 were launched one after another, forming a dislocation competition through different positioning and price differences, and Gemini continued to sell well. The Zero Run C16 was also put on the agenda, and it was obvious that its arrival was no longer in the field of 5-seat SUVs, but to raise a level, but to ensure that the price would not be too high, so that the potential users of the C10 and C11 who had higher space needs and texture could have new choices.

And Zero Run C16 is very keen to seize a relative blank in the current market, that is, a medium-sized SUV with a 6-seat layout, the price is concentrated in 200,000 +, and even 250,000 +, which is more representative of Zero Run and Ask the World, while similar products and prices do not exceed 200,000. Products that are relatively rare at present. Zero Run seizes such an opportunity, trying to rush ahead and gain a foothold in advance.

2. It is expected to provide two versions of extended range + pure electricity, of which pure electricity comes standard with global 800V.

Not surprisingly, the Zero Running C16’s playing style will follow the Gemini style and be upgraded on this basis, which means that the two versions of the extended-range + pure electric model will continue to be selected, and the standard of the global 800V platform silicon carbide high-voltage platform will be provided. The extended-range model is undoubtedly for the purpose of lowering the price, while the pure electric version is to provide more diverse options.

Not surprisingly, the extended range model will also bear the burden of sales. From the product information currently displayed, the extended range product is equipped with Zhongchuang Xinhang’s lithium iron phosphate battery, single motor rear layout, rear drive mode, cost can be effectively controlled, and more initiative is mastered at the pricing level. And after the exploration of the two small explosions of C10 and C11, in the allocation of configuration, I believe that C16 is also familiar, and will not make the mistake of Xingtu Star Epoch ET. After all, Zero Run is not a brand that relies on big factories like Xingtu. There is enough trial and error space and capital.

3. Price advantage, no more than 200,000

The price advantage is the biggest capital and reliance of Zero Run, or all the cost performance, Zero Run’s cost performance is also based on the price advantage. Not surprisingly, this car will also implement the route of giving more, refrigerator color TV and big sofa, plus the positioning of medium-sized SUV and the identity of 6-seat layout, as well as 8295 chips, 2.4C fast charging, CTC chassis battery integration technology, 21-speaker Dolby audio, lidar and rear ceiling lights and other industry-leading technologies and configurations. If it is built in 250,000, do you still think it is fragrant? It must be in the background of no more than 200,000 that these configurations are rare and valuable. After all, within the price range of its current pre-sale, these configurations are scarce, so they are particularly rare

Two shortcomings.

1. The pure electric battery life of the extended-range car is not enough.

From the current product information, the extended range version is equipped with a 28kWh battery pack, the CLTC pure electric cruising range is about 200km, and the comprehensive cruising range is 1000km.

The extended range model is equipped with a 28.4kWh battery, the CLTC pure electric cruising range is 200km, and the comprehensive cruising range is 1000km, which is not enough. Unless its price can drop to the 130,000 price range, but obviously this is not realistic, 130,000 will seize the share of C10 and C11 to a great extent. Zero is not a product without an extended range model with a pure electric cruising range of over 300km, the C11 is equipped, but the price of the model is also 150,000 +.

But if the price of 14 or 150,000 +, in front of Nezha L is slightly passive, because Nezha L has realized the Ningde era of flash charging 40-degree large battery, the success of the pure battery life of more than 300km extended range model threshold pulled down to 130,000 +, in contrast, although the six-seat layout of zero-run C16 is a plus, but the mileage or more to cut the pain points of consumers, at this point, zero-run C16 is not enough to see.

2. There is no four-wheel drive version

Basically, it is certain that whether it is an extended range or a pure electric version, it is a single-motor rear-drive version, and a dual-motor four-wheel drive version should not appear. Such a zero-run C16 is rational, but it is also a bit regrettable for the market and potential audience.

The wheelbase is 2825mm, and the data of this car is not very good, but with the full flat floor design and the back-turning motor design, more three rows of legroom flow out, and the first two rows are independently designed to ensure three rows in and out, as far as possible to bring the same level of comfortable third-row seats. You know, the Highlander wheelbase is similar, and the third-row seats are not comfortable.

Zero run C16 has given a lot, if you can give a new choice in the driving mode, even if not the amount, at least as a brand perception and technology master show, gradually subtly, to achieve the transition to high-end.

The lack of four-wheel drive version will not affect the sales of zero-run C16, just give zero-run C16 a hint, the price of four-wheel drive intelligent driving + range extension within 200,000 has not been hit, what Star Era ET has not done, zero-run C16 can try. And from the current pre-sale price range of zero-run, it is highly likely that the starting price of range extension may be around 150,000, and there will even be 149,900 such prices to attract attention. And the pre-sale sales have broken 10,000, and the high probability of zero-run C16 sales will not be too bad. Finally, can’t this steering wheel be changed? Change a two-color.