Three advantages and two disadvantages of the zero-run C16

In June, a lot of new cars were launched, and if it is worth paying attention to, the Zero Run C16 will definitely have a place.

Some people said that it was an ideal that could be bought at half price, while others said that it was a six-seat C10. Whether it could become a hit and continue the glory of the current C10 and C11 twin stars depended on its three advantages and two disadvantages.

Three advantages.

1.6-Seat SUV with accurate positioning

Many car companies will make such a mistake, that is, if the sales of one or two products improve slightly, they will start to make a global layout. It is very likely to try online layout and launch high-end models.

From a long-term perspective, this is indeed wise, to ensure the improvement of the product line and architecture system, but in a short period of time, the main family car brand rashly into the high-end market, it will not be ideal, at least there are few from the bottom up to successfully break through the brand, Nezha is a clear example, in the following 100,000 market boom, rashly into Nezha S field, sales cold.

There are also brands that choose to gradually launch upward and downward exploration around star-selling models. The price will not be too high, but it can also meet the needs of different market segments, gradually transition, ensure sales, and do not pull the input-output battle line for too long. It is not possible to achieve an explosion of the last model, but also to ensure good market feedback as much as possible.

The Zero Run C10 and C11 were launched one after another, forming a dislocation competition through different positioning and price differences, and Gemini continued to sell well. The Zero Run C16 was also put on the agenda, and it was obvious that its arrival was no longer in the field of 5-seat SUVs, but to raise a level, but to ensure that the price would not be too high, so that the potential users of the C10 and C11 who had higher space needs and texture could have new choices.

And Zero Run C16 is very keen to seize a relative blank in the current market, that is, a medium-sized SUV with a 6-seat layout, the price is concentrated in 200,000 +, and even 250,000 +, which is more representative of Zero Run and Ask the World, while similar products and prices do not exceed 200,000. Products that are relatively rare at present. Zero Run seizes such an opportunity, trying to rush ahead and gain a foothold in advance.

2. It is expected to provide two versions of extended range + pure electricity, of which pure electricity comes standard with global 800V.

Not surprisingly, the Zero Running C16’s playing style will follow the Gemini style and be upgraded on this basis, which means that the two versions of the extended-range + pure electric model will continue to be selected, and the standard of the global 800V platform silicon carbide high-voltage platform will be provided. The extended-range model is undoubtedly for the purpose of lowering the price, while the pure electric version is to provide more diverse options.

Not surprisingly, the extended range model will also bear the burden of sales. From the product information currently displayed, the extended range product is equipped with Zhongchuang Xinhang’s lithium iron phosphate battery, single motor rear layout, rear drive mode, cost can be effectively controlled, and more initiative is mastered at the pricing level. And after the exploration of the two small explosions of C10 and C11, in the allocation of configuration, I believe that C16 is also familiar, and will not make the mistake of Xingtu Star Epoch ET. After all, Zero Run is not a brand that relies on big factories like Xingtu. There is enough trial and error space and capital.

3. Price advantage, no more than 200,000

The price advantage is the biggest capital and reliance of Zero Run, or all the cost performance, Zero Run’s cost performance is also based on the price advantage. Not surprisingly, this car will also implement the route of giving more, refrigerator color TV and big sofa, plus the positioning of medium-sized SUV and the identity of 6-seat layout, as well as 8295 chips, 2.4C fast charging, CTC chassis battery integration technology, 21-speaker Dolby audio, lidar and rear ceiling lights and other industry-leading technologies and configurations. If it is built in 250,000, do you still think it is fragrant? It must be in the background of no more than 200,000 that these configurations are rare and valuable. After all, within the price range of its current pre-sale, these configurations are scarce, so they are particularly rare

Two shortcomings.

1. The pure electric battery life of the extended-range car is not enough.

From the current product information, the extended range version is equipped with a 28kWh battery pack, the CLTC pure electric cruising range is about 200km, and the comprehensive cruising range is 1000km.

The extended range model is equipped with a 28.4kWh battery, the CLTC pure electric cruising range is 200km, and the comprehensive cruising range is 1000km, which is not enough. Unless its price can drop to the 130,000 price range, but obviously this is not realistic, 130,000 will seize the share of C10 and C11 to a great extent. Zero is not a product without an extended range model with a pure electric cruising range of over 300km, the C11 is equipped, but the price of the model is also 150,000 +.

But if the price of 14 or 150,000 +, in front of Nezha L is slightly passive, because Nezha L has realized the Ningde era of flash charging 40-degree large battery, the success of the pure battery life of more than 300km extended range model threshold pulled down to 130,000 +, in contrast, although the six-seat layout of zero-run C16 is a plus, but the mileage or more to cut the pain points of consumers, at this point, zero-run C16 is not enough to see.

2. There is no four-wheel drive version

Basically, it is certain that whether it is an extended range or a pure electric version, it is a single-motor rear-drive version, and a dual-motor four-wheel drive version should not appear. Such a zero-run C16 is rational, but it is also a bit regrettable for the market and potential audience.

The wheelbase is 2825mm, and the data of this car is not very good, but with the full flat floor design and the back-turning motor design, more three rows of legroom flow out, and the first two rows are independently designed to ensure three rows in and out, as far as possible to bring the same level of comfortable third-row seats. You know, the Highlander wheelbase is similar, and the third-row seats are not comfortable.

Zero run C16 has given a lot, if you can give a new choice in the driving mode, even if not the amount, at least as a brand perception and technology master show, gradually subtly, to achieve the transition to high-end.

The lack of four-wheel drive version will not affect the sales of zero-run C16, just give zero-run C16 a hint, the price of four-wheel drive intelligent driving + range extension within 200,000 has not been hit, what Star Era ET has not done, zero-run C16 can try. And from the current pre-sale price range of zero-run, it is highly likely that the starting price of range extension may be around 150,000, and there will even be 149,900 such prices to attract attention. And the pre-sale sales have broken 10,000, and the high probability of zero-run C16 sales will not be too bad. Finally, can’t this steering wheel be changed? Change a two-color.