Author | Weinika

Editor | Li Chunhui

How to write a year-end summary for the drama market in 2022? In a word: unexpected surprise.

At the beginning of the year, everyone predicted various industry changes, and to be honest, they were not optimistic. As we all know, 2022 is the year in which "reducing costs and increasing efficiency" is called the loudest and thoroughly implemented, and the number of drama projects and start-ups has been intuitively reduced. But surprisingly, judging from the transcripts broadcast by the final series, everything has not changed, or it is better-the number of hit dramas has continued throughout the year, and the supply and reputation of the series have even increased.

From the beginning at the beginning of the year, to the dream of China in the summer file, the brilliant moon of Xinghan rises to the sea, and then to the recent Courtyard of the County Party Committee, there is a hit drama that causes discussion all over the network every once in a while.Drama is the absolute protagonist of this year’s entertainment market, releasing the popularity of traffic and the breadth of topics that variety shows, movies, music, games, short videos and other popular entertainment content have not reached, and it is a well-deserved social currency of the year.

According to V age data, the number of new online dramas increased by 50% in 2022, and the total number reached 411. Compared with the same period in 2021, the total number of dramas including online dramas increased by 118, reaching 511.

More notably, according to the statistics of douban scoring data,The average score of Douban in 2022 is 6.24, which is much higher than last year’s 5.71 and the highest level in the past four years.. The hit dramas such as Dream of China and Beginning even reached a high score of about 8 points.

What is the unexpected change in the drama market? Hard Sugar Jun looked through the reviews of this year’s hit high-quality dramas and found that for the audience, the overall performance of this year’s dramas was gratifying because they all hit the audience’s emotional points to varying degrees.

Take Tencent’s video series as an example.Vage’s online drama broadcast index TOP10 in 2022, the average heat of online dramas TOP10 in 2022 and Yi ‘en’s broadcast index TOP10 in 2022, Tencent’s dramas all occupy half of the country. At the same time, according to Yi En’s statistics, the average broadcast index of TOP50 series in 2021-2022, the series of Tencent Video scored the highest, ranking first.

The reason is not only because Tencent video has the largest number of online dramas in the whole year, which can meet the needs of users to the greatest extent, but also because Tencent video is extremely satisfying the three "emotional values" that the current audience wants most.

The thirst for "new"

Genetic epistemology, put forward by Swedish psychologist Jean Piaget, holds that the audience’s appreciation psychology is characterized by variability. Because people’s aesthetic psychological diagram has the function of "adaptation" or adjustment, it constantly accepts new information and changes the original psychological structure and appreciation habits.

People have a strong curiosity and thirst for knowledge, which promotes the variation of aesthetic psychology, which is actually what we often call aesthetic fatigue. The existing online drama market has developed for more than ten years, and many mature paradigms have been formed for genre dramas, so it is time for the audience to pursue freshness for the product replacement.

This year’s drama market shows obvious variability, and new types and innovative dramas in the drama market have attracted more market attention. The audience’s pursuit of it makes it even surpass the drama itself and become a popular culture that cannot be ignored.

One of the most typical is the series "Beginning", which was a hit at the beginning of the year. Douban scored as high as 8.2 points, with a score of nearly 800,000. The reason why this drama can be so popular is that the setting is novel enough to tell the story of time cycle on the bus.

No matter the theme, genre or setting, The Beginning is rare in domestic dramas. Once this refreshing drama series was broadcast, it triggered the grand occasion of the whole network chasing drama. Although there are only 15 episodes, the expression of "The Beginning" has spread all over the network, creating many well-known plot stalks-such as cannon ringtones, pressure cookers and "Aunt Pot", bus ptsd and so on. Because there are too many "terminal hands" who make stalks, they even created a "terminal study" dedicated to the "Beginning" on the Internet.

In fact, there are many classic movies about "Time Cycle", such as Groundhog Day and Source Code.However, the value of The Beginning is to create a new sample of Chinese circular narrative.Yin Hong, vice chairman of the Chinese Literary Critics Association and professor of Tsinghua University, praised The Beginning for its pioneering nature, which cultivated the audience’s ability to accept the narrative of "strong hypothetical form" through a China sample.

Especially in China, the audience just want something fresh now. The audience who have been circling in love dramas and suspense dramas all the year round need the stimulation of new content. This is the timing of the series.

Of course, "new" doesn’t have to be a brand-new type, and "micro-innovation" in mature types is more easily accepted by the public and easily becomes a national explosion. This year’s summer file, "The Splendid Star, the Moon Rising to the Sea" is like this.

It is not a love drama in the traditional sense, nor is it a historical drama of power. There are not only stories about love and affection, but also topics about home and country’s righteousness. It also innovatively incorporates elements of comedy and group drama, bringing a completely different type of experience to the audience.

At the same time, the drama does not adopt the traditional pattern shooting method of costume-adding thick filters and sugar-coated shells, and its fresh texture is completely different from the popular costume drama in the market. It is precisely because of this "freshness" that "The Bright Moon of Xinghan Rising into the Sea" stands out from the summer file.

Nostalgia for classic types

The "new content" in the drama market this year is obviously sought after, revealing the audience’s eager demand for freshness. But the old genre is not abandoned, and the audience shows a nostalgia for "classic genre+representative actor".

This kind of drama emotion of being greedy for the new and nostalgic for the old seems to be "everything is told to you to write the official number." But in fact, it is very clear to understand it as fashion-Millennium things will look very fashionable in 2022, but last year’s things are too "last year", and everyone is tired of watching them.

There is no contradiction between the audience’s pursuit of novelty and nostalgia. Because people’s appreciation psychology is conservative and variable. Conservatism drives people to "assimilate" works according to their original aesthetic psychological diagrams, so as to adapt them to their own aesthetic habits and appreciation interests. Once it doesn’t conform to your own habits, it will even be regarded as "unfinished".

Therefore, when the "old face" recognized by the audience returns to the classic type, it is definitely an irresistible memory killing.This year, Liu Yifei’s costume drama Dream of China, starring in the drama market after 16 years, was sought after, which is an example.

"Meng Hua Lu" not only scored a high score of 8.3 for Douban, but even reached a rare 8.8 at the highest, and also won the TOP1 of several online drama lists. For example, V age’s 2022 online drama play index TOP1, Detawen’s whole network discussion index TOP1, cat’s eye comprehensive heat TOP1 and so on.

The audience’s obsession with this ancient costume "Bai Yueguang" triggered a wave of archaeological waves about Liu Yifei. But what really boosted the drama’s popularity to its peak was the genre texture of Dream of China.

Since the development of domestic costume drama, it has formed a set of old models that cater to online pop culture. However, "Dream of China" has returned to the original, returning to the most sincere ancient style with uncomplicated character relationships, presenting the customs and customs of the Song Dynasty, which is full of the flavor of the classic TV costume drama in the 2010s.

Andy and Sean Xiao returned to the field of modern urban drama, and the same is true of "Please Teach Me More for the Rest of My Life", which is equivalent to letting the representatives of 90-year-olds and 90-year-olds return to the field of modern urban drama with a classic formula, giving people a feeling of familiarity and strangeness.

In March of this year, once "The Rest of My Life, Please Teach Me More" was broadcast, Hunan Satellite TV won Huanwang and Kuyun, ranking first in provincial satellite TV every day, and Sophomore National Network ranked first in provincial satellite TV on average.. In the end, the drama also won the average heat TOP1 of the online drama in 2022.

The same "old man"+classic drama mode, including Yang Mi’s "28 Laws of Love" which returned to the field of modern urban drama, and Pan Yueming’s "Kunlun Temple of God" which was continuously online.

The 28 Law of Love is a classic contrast between men and women-urban elite female lawyers and Buddhist herbivorous men, but the familiar formula is a long-lost "old man"-Yang Mi and soso returned to the field of modern urban drama and produced different chemical reactions. The same is true of "Ghost Blowing Lights" series "Kunlun Temple of God". The familiar formula+soul "iron triangle"-Pan Yueming, Yuqi Zhang and Jiang Chao, satisfy the nostalgic aesthetics of this type of audience.　

Emphasis on social values

In addition to the pursuit of novelty and nostalgia, the audience has another emotional feature this year: not only staying in the superficial satisfaction of entertainment, but also having a deeper pursuit. This year’s serious literary adaptation, or drama focusing on social realistic value, won more attention before broadcasting than before, and finally won a reputation that exceeded expectations.

The ratings of "County Courtyard", which is currently being broadcasted, continue to climb. In the first week of CCTV’s golden file, the ratings broke 2, ranking first in the ratings of all-time TV dramas. The drama tells the daily work and life at the grassroots level in counties and townships. There is no dramatic story in the drama, but it is very close to people’s lives. Every character in the drama is full of fireworks and shows the most simple emotions.The realistic details of the series are full, and in many systems, the audience calls for watching the drama to go to work, and even the size and layout of the office are perfectly restored to the grassroots level in the county and township.

After getting used to watching "suspended dramas", the audience’s acceptance of realistic and socially realistic dramas has become higher and higher-even if many people say that they are as real as going to work, they still can’t help but chase the dramas.

This year, there are not a few dramas that have broken through by social realistic values, such as The Story under the Lion Mountain, which tells the life of ordinary people after the return of Hong Kong. According to Sophomore and Kuyun’s data, after The Story Under the Lion Mountain was broadcast on June 12th and 13th, the ratings were all ranked in the top three in China, and the series even got heavy promotion from news broadcast.　

On the occasion of the 25th anniversary of Hong Kong’s return to the motherland, The Story under the Lion Mountain chose the angle closest to ordinary people under the grand background, showing the struggle life of two generations of ordinary people of the same origin in Hong Kong, which attracted the audience.

The urban dramas "Welcome" and "Ode to Joy 3" broadcast this year have also attracted attention because they are close to reality. Although "Welcome" is a typical plot of "poor boy chasing goddess", it is a kaleidoscope of the life of the bottom characters, but it incorporates many true stories of intergenerational and neighborhood relations. The Beijing Evening News’ real ambition in evaluating the play is to show the little people’s courage to pursue their dreams and the idealism of optimistic life.

The same is true of the urban IP drama Ode to Joy 3, which continues the previous work and continues to depict the plight of women’s life and workplace, and is full of multi-dimensional thinking about young people’s workplace, family and life. In the end, the drama series was ranked as top1 in prime-time TV ratings of local TV stations for two consecutive weeks in China Audio-visual Big Data.　

It seems that in the drama market in 2022, if you want to broadcast the drama effectively, you must grasp the emotional points of the audience. Freshness, nostalgia and connotation can be praised by the audience at any point. Genre dramas either integrate innovation or return to the original, and finally return to social values and significance to meet the audience’s deeper spiritual needs. The year 2022 of reducing costs and increasing efficiency has brought us many surprises, and Hard Sugar Jun can’t wait to go to the 2023 "Trial" drama. ‍

　　[Study and implement the spirit of the Third Plenary Session of the 20th CPC Central Committee]

　　Communication power determines influence, discourse power determines initiative, and international communication ability is an important part of a country’s comprehensive national strength. At present, China’s contact with the world is getting closer and more frequent, so it is necessary for us to improve the efficiency of international communication and enhance the right to speak internationally. At the Third Plenary Session of the 20th CPC Central Committee, it was proposed to "build a more effective international communication system". General Secretary of the Supreme Leader stressed: "We must constantly enhance the soft power of the country’s culture and the influence of Chinese culture. Promote the reconstruction of the international communication pattern, innovate and carry out online publicity, and build a multi-channel and three-dimensional external communication pattern. " Facing the complicated domestic and international situation, the new round of scientific and technological revolution and industrial transformation, and the people’s new expectations for a better life, we need to further deeply understand the era value of international communication, accurately grasp the characteristics of international communication, strive to build a more effective international communication system, and create a good external public opinion environment for promoting Chinese modernization.

　　1. Deeply understand the importance and necessity of strengthening and improving international communication under the new situation.

　　International communication is an important link between different countries and regions. Strengthening the construction of international communication ability and doing a good job in international communication play a vital role in enhancing the soft power of national culture, promoting Chinese culture to the world better, forming an international discourse right that matches China’s comprehensive national strength and international status in the new era, and creating a good external public opinion environment. Building a more effective international communication system is an important part of building a strong cultural country.

　　The requirements of the times to enhance the influence of Chinese civilization. The great changes that have never happened in the world in the past century have accelerated their evolution, and the great rejuvenation of the Chinese nation has entered an irreversible historical process. To enhance the influence of Chinese civilization’s communication power is faced with both new strategic opportunities and new challenges of the times. On the one hand, in recent years, with the rapid growth of China’s economy and the promotion of its international status, the international community has paid more and more attention to China, and more and more countries are willing to listen to China’s voice, which provides a good opportunity for Chinese civilization to go global. On the other hand, due to the differences in history, language and cultural background, Chinese civilization is often misunderstood and prejudiced in the process of international communication, and even deliberately smeared, which affects the positive image of China in the international community. Since the reform and opening up, we have made remarkable development achievements, and our international status and influence have been greatly enhanced. However, to some extent, we still face some problems in the international public opinion field, such as "we can’t explain the reason clearly", "we can’t spread it" and "we can’t spread it". It is urgent to express our views and positions more effectively in order to win more understanding and respect. In global information circulation, mastering the right to speak is the key to enhance cultural influence. It is an important mission entrusted to us by the times to strengthen and improve international communication and enhance the influence of Chinese civilization.

　　Adapt to the urgent needs of the new round of scientific and technological revolution and the rapid development of industrial transformation. Historically, every innovation of information technology will become an important force to promote changes in the field of communication. At present, we are in an unprecedented wave of technology, and breakthroughs have been made in frontier scientific and technological fields such as artificial intelligence, big data and genetic engineering. These technologies have not only spawned a large number of new industries, new formats and new models, but also profoundly changed the mode of information exchange and cultural communication between countries. The speed, breadth and depth of information dissemination have reached an unprecedented level, and information dissemination on a global scale is more convenient and efficient. At the same time, the wide application of these technologies has profoundly reshaped the media structure, public opinion ecology and cultural format. Emerging media has risen rapidly with the characteristics of fast communication and strong interaction. Various voices and opinions are intertwined, forming a complex and changeable public opinion pattern; Cultural formats are also constantly innovating and changing, showing the characteristics of diversification, integration and intelligence. Therefore, it is particularly urgent to keep pace with the times, strengthen the capacity building of international communication, promote the digital and information transformation of international communication, and improve China’s right to speak and influence in the international public opinion field.

　　The proper meaning of promoting global civilization exchange and mutual learning. History tells us that only through exchanges and mutual learning can a civilization be full of vitality. It is with an open, inclusive and eclectic attitude that Chinese civilization thrives, prospers and lasts forever in constant exchanges and mutual learning with other civilizations. Various civilizations created by human beings complement each other and together form a magnificent picture of human wisdom. General Secretary of the Supreme Leader profoundly pointed out: "Civilization is colorful because of communication, and civilization is enriched because of mutual learning. The exchange of civilizations and mutual learning is an important driving force for the progress of human civilization and the peaceful development of the world. " With the in-depth development of economic globalization, countries are increasingly closely linked, and exchanges and mutual learning between different civilizations have become the general trend and the trend. However, due to differences and differences in various aspects, barriers and misunderstandings between civilizations still exist. As a bridge to communicate different cultures and promote mutual learning of civilizations, international communication is becoming more and more important. A more inclusive and effective international communication system can cross the language barrier, melt the gap between civilizations, promote people of all countries to enhance understanding, establish closer cooperation on the basis of forming a broad consensus of the international community, and provide strong support and solid guarantee for promoting global exchanges and mutual learning of civilizations and promoting the common progress of human civilization.

　　2. Adhere to the concept of systems and strive to build a more effective international communication system.

　　Building a more effective international communication system is undoubtedly a complex system engineering. We should accurately grasp the internal mechanism of international communication, follow the internal law of cross-cultural communication, have a keen insight into the new trends and new trends of global information communication, adapt to the ever-changing communication ecology, actively embrace the infinite possibilities brought by the new technological revolution, tell the story of China well, spread the voice of China well, show the true, three-dimensional and comprehensive image of China, and let the world better understand China.

　　Construct a multi-channel and three-dimensional external communication pattern. External communication means that we should broaden our horizons, understand different cultures with different styles, communicate with people of different countries on an equal footing, and learn from each other. Therefore, it is the inherent requirement of international communication to reshape the multi-channel and three-dimensional external communication pattern. On the one hand, adapt to the changes in the global communication pattern and create a multi-agent and wide-ranging communication ecology. Promote coordination and cooperation in the fields of propaganda, diplomacy, economy and trade, tourism and sports, and promote the collaborative efforts of relevant departments, media, think tanks, enterprises and universities. Make full use of emerging Internet media (such as social media platforms), mobile media (such as SMS, App push, etc.) and professional media in specific fields (such as academic journals and industry information platforms, etc.) to expand the coverage of information and improve communication efficiency. On the other hand, scientifically formulate communication strategies. To carry out multi-level and diversified communication for different audiences, from macro-publicity at the national level to micro-display of local characteristics, from authoritative release of official media to diversified expression of folk voices, efforts should be made to explore content innovation, form innovation, carrier innovation and discourse innovation, break the single mode of information transmission, and comprehensively use digital media technologies such as words, pictures, audio, video, games and animation to strive for liveliness, accurate communication and comprehensive coverage.

　　Accelerate the construction of China’s discourse and China’s narrative system. Contemporary China is experiencing the most extensive and profound social changes in China’s history, and is also carrying out the most grand and unique practical innovation in human history. In this era, our international communication work must closely follow the concerns of international public opinion and show China’s great achievements and unique experiences in various fields through vivid, concrete and true stories. These stories should not only have depth, but also have temperature, which can touch people’s hearts and resonate. General Secretary of the Supreme Leader stressed, "We should base ourselves on the land of China, tell the story of Chinese civilization well, and show the world a credible, lovely and respectable image of China. It is necessary to make clear what kind of civilization and country China is, Chinese’s world view, world view, social view and moral view, show the long history and humanistic details of Chinese civilization, and make the world understand China, China people, the Communist Party of China (CPC) and the Chinese nation. ". Focus on the overall situation of national development, and create a symbolic narrative discourse with China characteristics. These words should accurately reflect China’s development philosophy, development path and development achievements, and at the same time, they should have an international vision and global significance, which can attract extensive attention and recognition from the international community. Pay attention to the diversity and pertinence of expression, and realize global expression, regional expression and personalized expression according to the different needs of audiences in different regions and cultural backgrounds. Strengthen the theoretical support of international communication and actively construct China’s independent knowledge system.From China’s practice, we can extract new ideas, theories and expressions with academic rationality, so as to fully and vividly show the story of China and the ideological and spiritual strength behind it.

　　Make good use of the power of cultural civilization. Civilization, like water, moistens things silently, and can cross national boundaries, communicate with the soul and build a bridge of mutual understanding and respect. On the one hand, we will carry out the global communication project of Chinese civilization. In the profound and endless Chinese civilization, we should deeply explore the cultural essence that transcends historical time and space, crosses national boundaries, endures for a long time, and is full of eternal charm, spread those cultural products that contain profound philosophy and humanistic spirit and have contemporary value, clarify the historical origin, distinctive characteristics and contemporary China values of Chinese excellent traditional culture, clarify the world civilization significance of Chinese modernization road, enhance the international community’s understanding and recognition of Chinese culture, and promote exchanges and mutual learning among different civilizations. Encourage and support the international promotion of outstanding Chinese cultural works, and promote outstanding cultural works to "go out to sea" through new channels and new ways; Support writers, artists, experts and scholars to take root in life and devote themselves to creation, create a batch of cultural works that fuse ancient and modern, connect China and foreign countries, vigorously spread the achievements of contemporary China cultural innovation to the world, and show the unique charm of Chinese culture from all directions and angles. On the other hand, we will promote the construction of bilateral and multilateral cooperation mechanisms for civilized exchanges and extensively participate in the dialogue among world civilizations. Dialogue among civilizations is an important carrier of human civilization exchange. General Secretary of the Supreme Leader sent a congratulatory letter to the first World Classics Congress, pointing out: "China is actively committed to promoting the inheritance and development of civilization, strengthening international cultural exchanges, promoting the dialogue of global civilizations, paying attention to seeking wisdom and drawing nutrition from different civilizations, and is willing to work with all parties,Practice the global civilization initiative, work together to solve various challenges faced by mankind and jointly promote the development and progress of human civilization. Therefore, we should strengthen international cultural exchanges and cooperation, explore the construction of a global network of dialogue and cooperation among civilizations, enrich the contents of exchanges, expand cooperation channels, promote the inheritance and development of civilizations, promote exchanges and mutual learning among civilizations, and make the world’s civilized gardens colorful and full of business.

　　Constantly explore new modes of international communication. Science and technology is the core factor driving the paradigm and pattern change of international communication. At present, a new round of scientific and technological revolution is in the ascendant, and new information technology is developing rapidly, which has constantly spawned various new formats, new applications and new models in the field of international cultural communication. In particular, new technologies such as generative artificial intelligence are setting off a new round of intelligent knowledge production and information dissemination revolution, which has a multi-dimensional impact on international communication. We should grasp the vast opportunities created by the era of intelligent media for international communication, explore diversified communication channels, and expand the platforms and channels for international communication of Chinese culture. Make full use of modern social media platform for cultural communication, share and introduce Chinese excellent traditional culture through games, videos, pictures and texts, create a digital, networked and intelligent cultural communication platform, and use algorithm recommendation and data analysis to realize accurate push and personalized customization of cultural content. At the same time, virtual reality and augmented reality technology are used to create an immersive cultural experience, so that the audience can feel the charm of culture and realize the digital empowerment and intelligent transformation of cultural communication. Vigorously promote the innovation of cultural formats. Based on cutting-edge technologies such as artificial intelligence, 5G and cloud computing, new links, new chains and new forms are derived from the superposition of various fields of the existing cultural industry. Encourage and support the innovation of cultural enterprises, promote the integration of cultural industries with science and technology, tourism, education and other fields, and expand cultural communication channels. In addition, we should make good use of emotional expression to promote emotional resonance. With the help of diversified, scene-based and intelligent cyberspace,Create more convincing, appealing and empathetic expressions, build a bridge of people-to-people exchanges, better link with the world, more vividly display the colorful image of China, and promote Chinese culture to the world better.

　　(Author: Zhang Yi, special researcher of Socialism with Chinese characteristics Thought Research Center, the supreme leader of Fujian Province, and professor of Marxism College of Fujian Normal University)

　　CCTV News:Near the Spring Festival, many places have the custom of stewed chicken with Radix Puerariae, which is a traditional Chinese medicine, and tonic in winter. At present, it is the season for Pueraria lobata to be harvested and listed. A thousand acres of Pueraria lobata harvest is in sight in Tangtang Town, Fogang County, Guangdong Province, which also drives local farmers to increase their income and get rich.

　　The kudzuvine root of Zhushan in Tangtang Town has a long history of more than 300 years. The local average annual temperature is about 22℃, the soil layer is deep and loose, and the organic matter content is high, which is suitable for the growth of Pueraria lobata. This year, the purchase price of Pueraria lobata in Zhushan is increased by 1 yuan money per catty in 6 yuan compared with the same period of last year, and the average annual income of more than 600 local Pueraria lobata growers can reach 11,700 yuan.

CCTV News:Huaihe River is the first big river with comprehensive and systematic management after the founding of New China. Since the 18th National Congress of the Communist Party of China, the ability to prevent floods and droughts in Huaihe River Basin has been further improved, and the construction of Xingfu River and Lake has achieved remarkable results.. Huaihe River is becoming a happy river with symbiosis of human and water, ecological priority and harmonious development. Today (October 4th), let’s look at the Huaihe River in "The Rivers Rush to See China".

The Huaihe River basin spans five provinces: Hubei, Henan, Anhui, Jiangsu and Shandong. Since the 18th National Congress of the Communist Party of China, the Huaihe River Basin has adhered to "unified planning" and "unified governance" and solidly promoted the high-quality development of Huaihe River protection and governance. In the upper reaches of the Huaihe River, the irrigation and water supply project of diverting water from the Huaihe River to the old revolutionary base area of Dabie Mountain took three years to build, and the total amount of the project has been completed 70%. It is expected to be completed by the end of next year. This livelihood project and ecological project with an investment of more than 5 billion yuan will provide a reliable and stable water source for 1.25 million people in the upper reaches of Huaihe River. In Jiangsu, the lower reaches of the Huaihe River, the construction site of the second phase of the Huaihe River waterway into the sea is busy. The project started construction in July this year, and the designed flood discharge has expanded from the current 2,270 cubic meters per second to 7,000 cubic meters.

Tang Hongwu, Academician of China Academy of Engineering and Professor of Hohai University:Further restoring and expanding the tail of the lower reaches of the Huaihe River into the sea, improving the flood control and disaster reduction system of the basin, and at the same time, creating a better condition for the next step of ecological protection and management of the Huaihe River and the high-quality development of the areas along the Huaihe River.

Over the past 70 years, China has invested more than 900 billion yuan in harnessing the Huaihe River, more than 6,300 reservoirs of various types have been built in the Huaihe River Basin, and 63,000 kilometers of dikes have been built and reinforced. The Huaihe River has achieved remarkable results in harnessing the Huaihe River, and its flood control and disaster prevention and mitigation capabilities have been continuously improved. In this decade, 36 of the 38 projects for further harnessing the Huaihe River have been started, and 14 of them have been completed. Nowadays, the Huaihe River, which suffered frequent floods and droughts in the past, nourishes one-ninth of the country’s population, one-tenth of its cultivated land and contributes one-sixth of its grain output.

Since the 18th National Congress of the Communist Party of China, the management of the Huaihe River has paid more attention to the harmony between people and water. The Huaihe River has a clear shore and a beautiful river. By enhancing the water conservation capacity of the Huaihe River, the whole basin will establish a river length system and a lake length system, carry out forestry greening and efficiency improvement actions, build ecological corridors, reshape the shoreline ecology of water areas, and create beautiful rivers and lakes. Over the past ten years, more than 1,000 Happy Rivers and Lakes have been built, and the water quality in the Huaihe River Basin has remained above Class III all the year round. The picture of people and water in the Huaihe River Basin and the integration of urban water and water is slowly unfolding.

Sun Jingtai, a citizen of Linyi, Shandong:I am very happy to take my wife and children to the river to pitch a tent, have a cup of tea, see the beautiful egrets in the river and look at this beautiful sky.　

New era, new journey. People along the Huaihe River will continue to improve their ability to resist natural disasters, constantly strengthen the management of rivers and lakes, promote the high-quality development of ecological economy in the Huaihe River basin, and strive to draw a new picture of the An Lan of the Huaihe River and the coexistence of people and water in the new era.

　　At noon on December 8, there was a sudden noise in the infusion room of Tongshan County People’s Hospital in Xianning, Hubei Province. The mother of a child had an argument with Zhu Hui, a female nurse. Zhu Hui, who was pregnant, showed signs of miscarriage afterwards, and with a video of "Arrogant Women’s Hospital Kicking a Pregnant Nurse" circulating on the Internet, Fang, the mother of the child, was recognized as the wife of Xu Liang Road, director of the local urban management bureau. After the incident that day, Xu Liang Road went to the hospital to visit Xu Hui, but it was said that "the service industry has to stand the gas", which caused many netizens’ dissatisfaction. Tongshan County announced yesterday that it had removed the post of Xu Liang Road Urban Management Director on the 9th, and his wife Fang was administratively detained by the police for 12 days.

　　There was a dispute in the infusion room

　　From the afternoon of December 8th, a video titled "Kicking pregnant nurses in arrogant women’s hospital" was circulated on the Internet.

　　The video shows that the female nurse is protected by other medical staff in the hospital, sliding on the ground against the wall and crying. Another woman was so emotional that she was stopped by several medical staff when she jumped on the nurse and shouted, "I want to see your dean."

　　The woman said to the phone, "Call the dean out. She hit my son and made him bleed. Call someone right away."

　　In another video, the woman sat in a chair outside the infusion room and held her son in her arms. A patient next to her used to signal her to hold down the wound after the child pulled out the needle.

　　The woman shouted at the infusion room: "She fought with me and stepped on my son. What qualifications do you have to be a nurse? She scolded me as soon as I came. I want to see a doctor." Later, she picked up her son and rushed into the infusion room to continue shouting: "As a nurse, you beat children. Do you have children?"

　　At this time, Zhu Hui, a female nurse who had just been pregnant for less than two months, was only half lying in a chair crying. Earlier, they had been torn together.

　　Zhu Hui told reporters that when the shift was changed at noon on the day of the incident, the woman brought her son for infusion. Because the child was very nervous and kept moving, it was very difficult to insert needles. She said to the child, "Cooperate, aunt is very busy", which triggered the dissatisfaction of the other party.

　　At the end of the infusion, it happened that Zhu Hui used to draw needles.

　　Zhu Hui recalled that when the tape was torn, a piece of tape stuck to the child’s finger. "It may hurt, and the child let out a cry." The other party began to curse again.

　　Zhu Hui replied, "What do you want? Forget it, "and then the woman gave her a push and kicked her in the stomach.

　　"I sat on the ground, and she still grabbed my head and slammed it on the ground." Zhu Hui said, "I can’t see anyone, so I have to shout and scratch, grab her clothes, and the two are tied together."

　　Until a colleague heard the sound coming.

　　Threatened abortion of female nurses

　　Wang Xintong (not her real name), a nurse on duty at that time, told the Beijing Youth Daily reporter that she felt that the situation was not good when she heard the noise, but when she arrived, she saw the woman kicking her feet on Zhu Hui’s stomach.

　　Wang Xintong went to pull her and told her that Zhu Hui was pregnant, but the other party said, "What is pregnancy? If you have the ability to be a housewife at home, don’t come out to be a nurse. "

　　The infusion room of the hospital made such a big noise, and the families of other patients present also took videos and spread them to friends and WeChat groups.

　　Huang Mingxin (pseudonym), a staff member of Tongshan County People’s Hospital, said that these two videos were shot after the other party kicked Zhu Hui in the stomach. After seeing the videos, Huang Mingxin also went to Weibo.

　　After the conflict between them, Zhu Hui was diagnosed with threatened abortion, and now she is in the hospital to have a baby. "Sister Hui is 38 years old this year. She has just been pregnant with a second child for less than two months. If she is physically fit, she will almost have a miscarriage." Huang Mingxin said.

　　Huang Mingxin said that because the infusion room of the incident was not monitored, after the police station intervened in the investigation, it looked for patients or their families who were present at the time to testify.

　　The person involved is the wife of the director.

　　According to Huang Mingxin’s memory, although the police in the police room at the entrance of the hospital went to the scene on the afternoon of December 8 to understand the relevant situation, they did not file a case.

　　After the video was transmitted to the Internet, it was soon recognized that the woman in the video was Fang Mou, the wife of Xu Liang Road, director of Tongshan County Urban Management Law Enforcement Bureau.

　　Huang Mingxin said that on the evening of the incident, Xu Liang Road visited Zhu Hui in the hospital, but it was unacceptable to say things like "My wife is from the Northeast and she has a big temper" and "You are in the service industry, and the service industry is so difficult that you have to stand it".

　　However, this incident has attracted more and more attention with the spread of video on the Internet. "At night, the county government asked to find out the situation, and the public security bureau came to make a record overnight." Huang Mingxin said that all the doctors and nurses on duty at the time of the incident went.

　　On December 9th, Tongshan County People’s Government issued a circular entitled "Statement on Disposal of Internet Public Opinion of" Arrogant Women’s Hospital Kicking Pregnant Nurse "in Tongshan County People’s Hospital".

　　The report said: At 12: 30 on December 8, a beating incident occurred in the outpatient infusion room of Tongshan County People’s Hospital, and Tongshan County Public Security Bureau promptly dispatched police to investigate and collect evidence. After the occurrence of online public opinion, the county party Committee and government attached great importance to it and set up special classes to deal with it. The heads of the emergency office of the county government, the Public Security Bureau, the Health Planning Bureau and the People’s Hospital held a meeting and decided that Zuze, the president of the People’s Hospital, would organize a special medical class to do a good job in treatment and nursing, and the deputy magistrate would be responsible for setting up a special public security investigation class to ensure timely, rapid, fair and just disposal. According to the circular, the disposal results will be announced to the public in time.

　　Subsequently, the title of the notice was changed to "Our county attaches great importance to the beating incident in the outpatient department of the county people’s hospital", but it did not respond to the relationship between Fang and the director of the urban management bureau.

　　The director of urban management bureau has been removed from office.

　　On December 10th, the website of Tongshan County People’s Government released a notice again: In response to the beating incident in the outpatient infusion room of Tongshan County People’s Hospital, Tongshan County Committee removed the post of Xu Liang Road Urban Management Director on the 9th. The public security department is investigating and handling the parties involved in the beating incident according to law, and the results will be announced to the public in time.

　　It is reported that the director of the Urban Management Bureau was dismissed not because his wife beat people, but because he was reported to have other disciplinary problems. However, the reasons for the dismissal of the director of the Urban Management Bureau were not detailed in the local notification.

　　The reporter of Beiqing Daily contacted the Zhiyong Accountability Office of Tongshan County Urban Management Bureau, and the response was that the reason for Xu Liang Road’s dismissal was unclear. "There was no relevant notice within the Urban Management Bureau, and there was no phone call related to the director before."

　　The staff on duty in the office also confirmed to the reporter of Beiqing Daily that the woman who kicked the pregnant nurse on the net was indeed the wife of the director of the Urban Management Bureau, but the director was not at the scene, so she didn’t know about it, and she also visited the injured nurse afterwards.

　　The reporter of Beiqing Daily called the Tongshan County Committee. The staff said that the details of the wife of Xu Liang Road, the director of the Urban Management Bureau, kicking a pregnant nurse in the hospital were under investigation by the public security department. It is not clear whether the dismissal of the director was caused by his wife’s beating.

　　At about 17: 00 on December 10th, Beijing Youth Daily reporter got news from the Propaganda Department of Tongshan County Committee that the police had made a decision to impose administrative detention on Fang, the hitter, for 12 days and fine 500 yuan.

　　Text/reporter Dai Youqing

　　Zhang Jingjing, a female rider after 1980s, has a pair of smiling eyes.

　　Find the delivery place under the guidance of security guards.

　　It’s almost time for meal delivery, and Zhang Jingjing entered the community running all the way.

　　Typhoon Abe is still on the road, and the subtropical high is still in Ningbo. At 12 noon yesterday, in office buildings, residential quarters and roads, takeaway brothers wearing helmets and yellow or blue T-shirts were everywhere, carrying meal bags and running on the road.

　　Delivery is hard work, and there are many rough men. Zhang Jingjing is one of the few female riders. After 80s, she has a pair of smiling eyes.

　　At noon yesterday, the reporter followed Zhang Jingjing to deliver a takeaway for nearly an hour near Yinzhou Impression City. From riding a battery car to walking fast, and then to running all the way, the reporter felt that there was a "triathlon" in the dog days. What’s even more embarrassing is that she ran in front, the reporter chased after her, followed her and lost her.

　　Desperate woman

　　From striding meteor to running all the way, the reporter was taken away by the takeaway sister for 30 meters

　　The reporter’s appointment is 12 o’clock, but actually Zhang Jingjing has been working for an hour and a half. The car stopped at Yinzhou Hebang Building, and the reporter looked at the temperature on the meter dial-36.5℃ outside. The pale sunlight reflected on the engine, and the reporter made up his mind three times and dawdled for five minutes before turning off the air conditioning and getting off the bus. Suddenly, he was wrapped in a sticky hot air.

　　Obviously, Zhang Jingjing’s heatstroke prevention is more professional. Helmets, sleeves, shawls and masks-after armed to the teeth, only two eyes are exposed.

　　"Four meals are ready and sent to three communities. There is something wrong with the system today, and the 11 o’clock list can’t be sent out. The backlog is now, let’s go. " Zhang Jingjing held a mobile phone in one hand and a lunch box in the other. After that, he turned and strode, and the reporter followed in three steps.

　　There are two meals to be delivered at No.1 on the new Bund. Zhang Jingjing entered the community, and running all the way, the reporter, desperate for his life, followed behind, but he was still 30 meters away.

　　"There are still three minutes left for this meal. If you are complained by the guests, you will be deducted." Zhang Jingjing said that she can get 6 yuan for a take-away meal, and if the customer complains about overtime, half of it will be deducted. Only when taking the elevator can Zhang Jingjing talk to reporters.

　　Just went downstairs, a phone call came over and decisively pushed off the new order to help buy sanitary napkins.

　　After the first meal was delivered, Zhang Jingjing’s mobile phone operation was "delivered". In less than two minutes, the voice prompt "You have new delivery information" came.

　　"Now it is the peak period, and the system has sent me another order." Zhang Jingjing stepped up and walked to another building. The reporter followed, and before he walked 10 meters, Zhang Jingjing took a phone call and turned back.

　　"Just now, the guest called and said, let me bring a pack of sanitary napkins. You wait for me here." When the reporter looked back, the person disappeared. The reporter walked to the door of the community, and Zhang Jingjing had returned with a sanitary napkin.

　　"I canceled the new order and transferred it to someone else. It’s too late." Zhang Jingjing eyes some helpless.

　　"The guest calls and asks for something temporary. You can refuse." The reporter felt a little tossing.

　　"If you are in the service industry, you can run two more steps, except for a little effort." Zhang Jingjing said that there are many lists during the peak hours. Instead of keeping guests waiting for a long time, it is better to transfer them to others, so that guests can have dinner earlier.

　　When he said this, Zhang Jingjing had breakfast at 7: 30, but he hasn’t taken a sip of water yet.

　　The reporter took the time to take a look at the mobile phone and wipe the sweat for less than three minutes. Zhang Jingjing delivered the meal back

　　New Bund No.1, two meals were delivered, and it took 15 minutes before and after. The third meal is in the opposite community, and the last meal is in Jindi Yue Jiang Lai.

　　At one o’clock in the afternoon, the sun is even more sinister. The sun hits the ground, a halo is scattered, and the hot air rises from the ground. This weather is like baking on hot coals.

　　After parking the car, Zhang Jingjing ran forward with the lunch box, followed by the reporter, so that his feet ached and he fainted due to shortness of breath.

　　The reporter only glanced at his mobile phone and wiped his sweat. Zhang Jingjing bypassed a rockery and disappeared. The reporter had to wait in the same place. In less than three minutes, Zhang Jingjing came back with a good meal.

　　"God, I really can’t walk." The reporter complained a lot.

　　"It’s easy to send a takeaway to the community. It’s easy to go to the office building to send a takeaway. The elevator has been waiting for a long time. I can’t wait to climb to the 16 th floor in one breath. That’s tired." Zhang Jingjing said.

　　Gentle and good mother

　　I often wait for meals in Impression City, but I have never eaten.

　　45 minutes, four meals of takeout delivered on time. Two post-80s girls can finally chat. The reporter wants to find a cold drink shop nearby to cool off. Zhang Jingjing, who delivers takeout every day, can’t even say which shop in Impression City is delicious.

　　"Although I often wait for meals in Impression City, I have never eaten." Zhang Jingjing was a little embarrassed. "Last year, the child came from his hometown and ate a pizza nearby."

　　Zhang Jingjing, born in 1980s, is the mother of two children. The eldest daughter is 11 years old and the youngest is a son, who is 9 years old. "Two children are in their hometown, grandparents look after them, and I don’t have to worry about studying. I am already very satisfied." Zhang Jingjing took out his mobile phone and showed the reporter the photos of the children. "There will be six days off next month, and I will see them soon."

　　Sending 3000 home every month makes her feel satisfied.

　　Zhang Jingjing loves beauty very much. There are many selfies on her mobile phone, with eyebrows painted, lipstick painted, a burgundy coat and a pair of high heels. She is a modern girl.

　　"So love beauty, how do you think of to send takeout? How hard it is to wind and sun. "

　　"My husband also delivers takeout." Zhang Jingjing said that when her parents died when she was young, her grandmother brought her up and she dropped out of junior high school. "Nothing else, only one effort, it’s easy to send takeout, and I earn a lot of money." Zhang Jingjing said that she was the only female rider in the southern business district last year. Many people said that she didn’t last long, but it was more than a year.

　　"At most, I earn more than 7,000 a month and send home 3,000 a month. I am very satisfied." In addition to delivering takeout food, Zhang Jingjing also works as a part-time newspaper delivery worker in the post office. Her working hours are from five o’clock in the morning to deliver newspapers before eight o’clock. After breakfast, she starts to deliver takeout at half past ten and ends at eight or nine o’clock in the evening.

　　"Eat two meals a day, eat a full meal, and brush 30,000 steps a day. You see that I have gained more than ten kilograms." Zhang Jingjing said.

　　The news was deep

　　The hot and sour potatoes with the most orders sold outside the city of Shengshi Tiancheng became a "group pet"

　　The dog days are the peak of online ordering, which community has the most orders? Which dish is a takeaway "group pet"? Yesterday, when I was hungry, I sent the reporter July data, which outlined the "takeaway map" of Ningbo city.

　　It is absolutely true that the dog days give birth to the lazy economy.

　　Hungry? According to the platform data, since July, compared with June 1-19, the order volume in Ningbo increased by 10% and the transaction volume increased by 14.1%. Among them, Shengshi Tiancheng is the community with the highest take-away orders in Ningbo, followed by the South District of Ningbo R&D Park, Ningbo International Financial Service Center and Tianyi Square.

　　In July, everyone’s taste became weak. The dish of "group pet" for take-away people is hot and sour shredded potatoes, and the sales of chilled mung bean soup increased the most. Interestingly, the other four top-selling dishes are all related to "eggs", followed by preserved egg lean porridge, scrambled eggs with tomatoes, preserved egg tofu and fried rice with eggs.

　　The dishes with the highest sales growth are very summer-like, and more people order cinnamon litchi, vanilla ice cream puffs and salted edamame.

　　● No matter online or offline, many teaching and training institutions are "selling anxiety" in summer. Training teachers (anchors) sincerely tell parents that "the XX stage is the most important" and they have to study quickly in summer, otherwise the children will not be able to keep up with it when they start school, or they will be quickly overtaken by their peers.

　　● On the short video platform, this kind of video fire of "selling anxiety" is covered by almost every grade — — In the short video blogger’s mouth, every semester’s summer vacation is the key node of "counterattack". The tutors in these videos may belong to different institutions, but they use the same rhetoric, and the purchase links of supplementary books or training courses are often attached to the lower left of the videos.

　　● Parents should treat students rationally, enhance their recognition ability, pay more attention to their children’s physical and mental health, promote their all-round development, and enable them to truly have a healthy and happy summer life. At the same time, the regulatory agencies should actively implement their regulatory responsibilities, do a good job in publicity and guidance, and ensure that the "double reduction" policy is put in place.

　　"The summer vacation of the first grade is the most terrible. The gap between the two months has widened, and I have not grasped the step by step of the summer vacation."

　　"The summer vacation in the third grade is the most terrible. If you don’t do this, your child will fall behind in school."

　　"The summer vacation of the sixth grade is the most terrible. Students with poor grades in primary school will get all their grades after the summer vacation, so they must make a good connection."

　　… …

　　With the coming of summer vacation, similar videos have sprung up in large numbers on the Internet. The tutors in these videos may belong to different institutions, but they use the same rhetoric, and the purchase links of supplementary books or training courses are often attached to the lower left of the videos. "The more you look at it, the more anxious it is. I feel that if children don’t study hard this summer, they will never be able to keep up." Mr. Wang, a parent in Beijing, said.

　　According to a recent survey by the reporter of Rule of Law Daily, many teaching and training institutions are "selling anxiety" both online and offline in summer. Training teachers (anchors) sincerely tell parents that "the ×× stage is the most important", and they must study quickly in summer, otherwise the children will not be able to keep up with it when they start school, or they will be overtaken by their peers quickly.

　　In this regard, many experts believe that as the audience of such advertisements, parents of students should treat and enhance their recognition ability rationally, pay more attention to their children’s physical and mental health, promote their all-round development, and enable their children to truly have a healthy and happy summer life. At the same time, regulatory agencies should actively implement their regulatory responsibilities, do a good job in publicity and guidance, and ensure that the "double reduction" policy is put in place.

　　The "most" video is overwhelmed.

　　Actually, selling books and courses

　　In a short video released by a video number in June this year, almost three-quarters of the screen was occupied by the face of the "teacher" — — He wears glasses, his palms swing with the rhythm of his speech, his eyebrows frown slightly, and he looks like a "senior teacher". The big characters on the forehead are particularly eye-catching: "The grades generally want to turn over, and the fifth grade summer vacation does this."

　　In the video, he solemnly said: "The fifth grade is average. After the sixth grade, it will still be average, and it will be more average in the first grade." What should I do if I want to make a comeback against the wind? The "teacher" compared learning to a race, saying that the achievement of "junior high school" is the final standard to reflect children’s "good primary school learning".

　　Many children are preparing for the junior high school entrance examination in the next semester of the sixth grade. The "teacher" suggested that they should start from the fifth grade and enter the review early. Then he changed the subject and began to sell a textbook … …

　　On the short video platform, this kind of video fire of "selling anxiety" covers almost every grade, from young connection, small rise to early rise — — In the short video blogger’s mouth, every semester’s summer vacation is the key node of "counterattack".

　　From the perspective of curriculum categories, "Chinese is a watershed", "English should be learned in advance" and "Olympiad is a stepping stone" … … Every branch must pay attention to it. However, when the video is coming to an end, the blogger will immediately give advice on buying books and classes.

　　Not only that, in some video slogans, it also says "Grade XX is the most terrible", "Don’t play in the summer vacation, Grade XX is the watershed" and "If you don’t make good use of this summer vacation, you will basically miss high school". Exaggerated tone, coupled with tense music, made some parents who watched the video shout: I feel anxious.

　　If you don’t grasp this period of time, is the child really "abolished"? Some netizens spit out that in the past two years, every summer vacation and winter vacation, a large number of such videos or live broadcasts can always be brushed on the short video platform. From the first grade to high school graduation, every year is a "watershed", as if the success or failure of children’s studies is at stake.

　　The reporter saw that most of these accounts have opened shopping windows, and the link at the lower left of the video is clicked in, which is the sales of various learning materials and counseling courses. The prices of teaching materials range from 30 yuan to 50 yuan, and some are more than 100 yuan. The preview materials of a junior high school in the early summer and summer vacation show that 380,000 pieces have been sold. The purchase of counseling courses is more complicated, and the pricing seems to be low, but it is actually only a consultation registration fee, and a certain fee will be paid later to start the formal courses.

　　On June 28th, Tik Tok issued the fifth announcement to crack down on "hot speculation by hot events", and selling summer "educational anxiety" became the focus of governance. Focus on the release of "the summer vacation of the second grade of primary school students ‘ Very dangerous ’ ‘ The most terrible ’ " Accounts that create "educational anxiety" such as "I didn’t prepare well in the summer vacation of grade two, and my grades in grade three plummeted" and "When the summer vacation comes, I don’t waste 60 days of summer vacation" have been strictly dealt with for violating the platform rules. At present, Tik Tok has handled 961 illegal videos, and imposed penalties on 81 accounts, such as forbidding publishing and restricting the authority of e-commerce to bring goods.

　　The reporter noted that experience sharing posts have also become a new way of anxiety transmission. A netizen named "Xixi Mama" said when sharing her experience of taking a baby online that unnecessary courses really don’t need to be supplemented, telling other parents not to be overly anxious, but then the conversation turned and said, "My child is reading XXX counseling books, which is very useful." At the end of the post, the purchase links of various tutorial materials were directly attached, and many parents contacted her to buy them.

　　Some users left a message in the comment area: in one breath, giving children seven or eight cram schools and interest classes is actually relieving their anxiety and increasing their pressure. Some users even pointed out that it looks like sharing experiences, but in fact it is "selling anxiety" and ugly to eat.

　　The bloggers in the "selling anxiety" video talk big. What are the effects of the courses and teaching materials in their shopping links?

　　Many parents said that they saw the textbooks recommended by various bloggers on the Internet, and they didn’t know which one was good. They simply bought all the textbooks for their children, but they found that although many textbooks were written for national use, the actual content was completely inconsistent with the local teaching content and progress, and the children were very uncomfortable to learn.

　　Training institutions find people to be entrusted.

　　Deliberately create group anxiety

　　"Anxiety about selling education" is not only online, but also offline.

　　Shen Zhou (a pseudonym) from Pudong New Area once worked in the education and training industry. He told reporters that online "selling education anxiety" has long existed, and it all originated from offline training institutions. "First, the anxiety was rendered, and then parents were guided to report to class to buy books. The offline training institutions moved the rest to short video platforms, and cheated a group of parents."

　　Shen Zhou revealed to reporters that there are some training institutions near Chuansha, Pudong New Area, where he lives, which have the phenomenon of "selling education anxiety". These make-up institutions cover all stages from primary school to high school, and they can take classes here as long as they have exam-oriented subjects. Rendering anxiety is the main enrollment method of these institutions.

　　Shen Zhou said that educational institutions usually mobilize students’ parents to publicize the institutions among their relatives and friends. Some institutions also promise that for every student recruited, the introducer can get a commission, or the introducer’s children can enter school at a preferential price. As a result, many "institutional trusts" have been mixed into the group of parents of students.

　　"These ‘ Institutional support ’ Will use chat time and parent-teacher conferences to spread anxiety to other parents. As a result, the anxiety of parents around them was greatly mobilized and they asked what to do. At this time, if you say the name of the organization again, some parents will be very convinced and hurry to pay for the class. " Shen Zhou said.

　　Parents’ anxiety will be magnified several times every winter and summer vacation. It seems that if they don’t catch up during this time, their children will be left behind by their classmates after school starts, and even be overtaken by other students.

　　The reporter found that this kind of anxiety spread among some parents even from the kindergarten stage, and many make-up training classes have sprung up online and offline, ranging from talent expertise to subject counseling. Parents are so anxious that their children are as busy as a bee.

　　"The second child is young, yesterday’s pinyin class ‘ Trafficking anxiety ’ Let the baby make up all the Chinese and mathematics. I refrained from reporting and planned to only teach him basketball and swimming. These young people don’t have time to learn later. " A parent in Shanghai said.

　　Jasmine (pseudonym) in Xuhui District of Shanghai is attending a large kindergarten class, which seems to be out of place with the children around her. Molly’s father, Mr. Ma, told reporters that parents around him are already discussing how to choose the remedial classes before their children’s primary school. They should pay close attention to English classes and art classes, and an anxiety spread among parents.

　　Faced with the "educational anxiety" that parents are caught in, students are even more "suffering". Xiao Song from Suzhou, Anhui Province told reporters that at school, teachers would say that "if you don’t preview in advance, you will not be able to keep up with the teaching arrangements of the last semester", asking parents to help students use the holiday time to study the next semester’s courses by themselves in advance, so students will have two sets of textbooks, one for self-study in advance, and the other for formal class.

　　"If my grades drop a little, my parents will give me cram schools, one-on-one tutoring, evening self-study tutoring, and recess tutoring. I will use all the time I can, and the holidays will hardly exist." Xiao Song recalled that, especially in the summer vacation after the senior high school entrance examination, she seemed to be directly and seamlessly connected to senior one, and there was no summer vacation at all. Parents’ anxiety is more serious than children’s. They will not digest themselves and will transfer it to their children.

　　In the short video platform, some warning videos of so-called "senior teachers" will also be shared by parents to relatives, friends and parents, creating group anxiety.

　　At the same time, offline remedial institutions are also facing the problem of wrong goods.

　　During the interview, students generally reported that there are many problems in the offline course: the course is too basic, the whole course is not explained, and the teacher blindly reads PPT… … Not only that, but the teaching staff is also difficult to be guaranteed. Some "tutors" and "famous teachers" have not even obtained teacher qualification certificates, and some are college students.

　　Xiao Yang of Qingpu District, Shanghai worked as a "black tutor" during the summer vacation, tutoring primary school students’ homework. When asked about the reasons for his career, Xiao Yang said that some parents have difficulty in tutoring their children’s homework, but they are afraid that their children’s homework will not be completed well in the summer vacation, so they go out to find a teacher to help them. Their high school grades are still excellent, and college students charge lower fees, so they are hired by their parents.

　　Actively implement regulatory responsibilities.

　　Resist the anxiety of selling.

　　The reporter found that "selling anxiety" is the norm when institutions sell courses. Is this kind of publicity legal?

　　Sun Wei, a senior partner of Beijing Zhongzheng Law Firm, believes that there is no problem for organizations to increase their exposure through advertisements in order to obtain better sales results, but it is very inappropriate to seek marketing effects by means of "selling anxiety" in advertisements.

　　Sun Wei said that Article 24, Paragraph 1, Item 1 of the Advertising Law stipulates that "advertisements for education and training shall not contain the following contents: making explicit or implied guarantee commitments for entering a higher school, passing exams, obtaining a degree or qualification certificate, or for the effect of education and training". Although "trafficking anxiety" is not directly reflected as a guarantee commitment, it is passed through "if not … … Yes … …” The way of teaching and training shows the necessity of teaching and training courses, textbooks and books in entering higher schools, passing exams and obtaining academic degrees, which is essentially an implied guarantee commitment, which violates the provisions of the advertising law.

　　At the same time, Article 3 of the Advertising Law stipulates that advertisements should be true and legal, and express their contents in a healthy way, which meets the requirements of building socialist spiritual civilization and promoting the excellent traditional culture of the Chinese nation. Article 4 stipulates that advertisements shall not contain false or misleading contents, and shall not deceive or mislead consumers. Strictly speaking, "selling anxiety" belongs to an "unhealthy expression", and its content is deceptive and misleading, which does not meet the requirements of advertising law for advertising content.

　　In this regard, what kind of responsibility should the online platform perform? How to standardize the advertising of "selling anxiety" in offline training courses?

　　Sun Wei said that according to the provisions of Article 2 of the Advertising Law, online platforms belong to advertisement publishers, and they should undertake the regulatory and auditing responsibilities for the advertisements they publish. Article 34 of the Advertising Law stipulates that "advertising agents and publishers shall, in accordance with the relevant provisions of the state, establish and improve the system of undertaking registration, examination and file management of advertising business. Advertising agents and publishers shall examine relevant certification documents and check the contents of advertisements according to laws and administrative regulations. For advertisements with inconsistent contents or incomplete supporting documents, advertising operators shall not provide design, production or agency services, and advertisement publishers shall not publish them. "

　　"If it is determined that some educational and training advertisements violate the provisions of Article 24 of the Advertising Law, and the advertisement publisher continues to publish despite knowing it, the regulatory agency has the right to impose administrative penalties on the publisher according to the seriousness of the circumstances, such as fines, suspension of advertising business or revocation of business licenses." Sun Wei said.

　　Sun Wei believes that advertisements should be identifiable according to law, and the contents of advertisements in offline training institutions should enable parents and students to distinguish that this is an advertisement, instead of trying to explain the necessity of teaching and training courses and books from a "scientific" perspective, which leads consumers to misunderstand through the guiding content of "selling anxiety". In this regard, administrative organs should actively perform their supervisory duties and further standardize the advertising behavior of offline training institutions.

　　How to deal with the problem of "selling anxiety" of training institutions in summer?

　　Sun Wei said, on the one hand, regulators should actively implement their supervisory duties, do a good job in propaganda and guidance, and ensure that the "double reduction" policy is put in place; On the other hand, as the audience of such advertisements — — Parents of students should treat and enhance their recognition ability rationally, pay more attention to their children’s physical and mental health, promote their all-round development, and let their children really have a healthy and happy summer life.

　　"Rome wasn’t built in a day, ‘ Trafficking anxiety ’ The reason why the means can be successful is just to use the psychology of parents who have long been looking forward to their children. " According to Meng Qiang, a professor at Beijing Institute of Technology Law School, it is certainly an option to use holidays to overtake in corners, but it is not worth the candle to spend all this rare holiday to improve your grades. Instead of suffering students and poor parents, it is better to temporarily put down their grades and find the right way to open the holiday together.

　　Meng Qiang said that it is very important to relax and have fun during the summer vacation, but children should also be given some learning and training, such as reading books and learning new skills. Parents should give their children enough support and encouragement so that they can feel the warmth of the family during the holidays. At the same time, he reminded relevant video platforms not to indulge this kind of "selling anxiety" chaos because of the pursuit of commercial interests, but to make more people aware of the harm of this behavior and resolutely resist this kind of "selling anxiety" behavior.