The automobile field has always been an industry with continuous progress and development, among which Mercedes-Benz brand stands out in the market with its excellent quality and innovative technology. As a classic model of Mercedes-Benz brand, Mercedes-Benz E300 has always been the focus of consumers’ attention. Today, we will discuss the body size and characteristics of Mercedes-Benz E300 in depth to help you better understand this car.

Mercedes-Benz E300′ s body size is very suitable, neither too large nor too compact. Its length, width and height are 4925mm, 1860mm and 1470mm respectively, and its wheelbase is 2939mm. This body size not only provides drivers with spacious driving space, but also provides passengers with a comfortable ride experience.

In appearance, the lines of Mercedes-Benz E300 are smooth, and the body proportion is coordinated, giving people an elegant feeling. Its front face adopts a family-style design, and the combination of headlights and air intake grille is both domineering and gentle. The lines on the side of the car body are smooth, and the waistline extends from the front wheel eyebrows to the taillights, which enhances the three-dimensional sense of the car body. The design of the rear of the car is simple, and the shape of the taillights is unique, which echoes the headlights and makes the whole car look more harmonious and unified.

In the interior, Mercedes-Benz E300 also performed well. The car has spacious space, exquisite materials and fine workmanship. The seat is made of high-grade leather, which is extremely comfortable. The design of the center console is simple and generous, and the layout of various buttons and knobs is reasonable and easy to operate. In addition, E300 is equipped with many high-tech configurations, such as navigation system, reversing radar and multi-function steering wheel, which provides great convenience for drivers.

The following is a simple table, which can visually show the comparison between the body size of Mercedes-Benz E300 and that of the same class:

By comparison, we can see that the body size of Mercedes-Benz E300 is in the leading position in the same class, and its wheelbase and width are particularly outstanding. This not only means that E300 has more spacious interior space, but also makes it more stable during driving.

Generally speaking, the body size of Mercedes-Benz E300 is one of its highlights, which not only meets the consumer’s demand for space, but also reflects the Mercedes-Benz brand’s unremitting pursuit of vehicle performance and comfort. If you are considering buying a luxury medium and large car, Mercedes-Benz E300 is definitely a choice worth considering.

With its affordable price, Zhijie S7 has pre-sold more than 20,000 vehicles so far.

On November 28th,Yu Chengdong announced the official selling price of Zhijie S7-starting from 249,800 yuan, which is nearly 10,000 yuan cheaper than the pre-sale price.

For Huawei, the significance of Smart S7 is not only that it is a "real fragrance" product that attracts a large number of consumers, but also the embodiment of Huawei’s core competitiveness and product strength, and marks that Huawei’s smart car selection business has entered a new chapter.

New energy vehicle companies with the highest sales volume must have their core competitiveness. Among them, Huawei’s smart car selection, including the core competitiveness of the intellectual and intellectual circles, is undoubtedly the high-level smart driving that Huawei empowers.

Some time ago, Huawei boarded the hot search because of AEB problem. Through the live test of some bloggers, we found that Huawei’s intelligent driving level is really outstanding. It was only at the full scene conference of Zhijie S7 and Huawei that Huawei showed the full strength of ADS 2.0.

In the past, we often saw drivers drive their cars slowly to the booth when attending car conferences, but the intellectual S7 was different.It can automatically drive to the booth without a driver, and face the audience at the press conference, and it can automatically drive out of the booth after the press conference.Yes, this is the strength of Huawei ADS 2.0. Users take out their mobile phones and open the App to summon cars, and the cars can automatically drive to the users.

Parking service is also a highlight of the intelligent S7 intelligent driving. Unlike automatic parking, parking service doesn’t need anyone in the car.After entering the parking lot, the owner can leave after opening the parking service, and the car will automatically find a free parking space and stop. Even if it isThe parking space is relatively narrow, and it is difficult for old drivers to park in it. There is no pressure on the intellectual S7.

Traditional automatic parking requires drivers to sit in the driver’s seat and concentrate on it to prevent bumping when parking. If the parking space is too narrow, the driver may need to get off and use the remote parking function.

Huawei is not the first enterprise to put forward the functions of Calling Auto and parking service, but it may be the first enterprise to realize and gradually popularize these two technologies.

In the aspect of automatic driving, which users pay attention to, ADS 2.0 also realizes more accurate and fast obstacle recognition ability through general obstacle monitoring network, RCR road topology reasoning network and other technologies. At the same time, Huawei said that by the end of 2023, NCA (Intelligent Navigation Assistance) coverage in urban areas can be achieved nationwide, and it is a map-free mode.

Undoubtedly, in terms of intelligent driving of core competitiveness, Huawei strives for perfection and takes the lead in achieving the goal set by its friends a few years ago. However, Huawei’s research on smart driving goes far beyond this. The core of smart driving is not only "smart driving" but also "smart travel".

With the blessing of AI big model and Harmony 4.0, Xiaoyi voice assistant has stronger interactive ability, can answer all kinds of questions of car owners at any time, and provide various services, such as voice-controlled booking and facial recognition payment. The whole process can be completed automatically without users’ hands-on.

In-car payment mode has also been proposed by car companies before, but Huawei has once again achieved it first.

The protagonist of this conference is naturally Zhijie S7, the first car of Huawei’s smart car selection business.Superb technology is only one aspect of creating explosions, and on the other hand, it has enough hard power.

Zero-hundred acceleration of 3.3 seconds, 0.203cD wind resistance, Turing chassis, suspension, 855 km long battery life, 800V fast charging, high-order intelligent driving, magic space, queen space, no wheat K song …

These functions all illustrate the Excellence of Zhijie S7, with a starting price of 249,800 yuan, and without losing the configuration and experience of Model S, 20,000 orders are only the limit of time, not the limit of Zhijie S7.

In fact, there is another car that announced the price at this conference, that is, the new M7 Max rear-drive intelligent driving version, with a five-seat version of 289,800 yuan and a six-seat version of 309,800 yuan, which is 20,000 yuan cheaper than the four-wheel drive version. With lower price, similar configuration and driving pleasure brought by rear drive, this car is undoubtedly very competitive.

Perhaps it is because Huawei and Cyrus saw the hot sale of the new M7 Max rear-drive intelligent driving version.According to Huawei’s official data, the new M7 in the world has exceeded 100,000, of which 60% is the smart driving version, and 75% of users have selected the smart driving package in the city.

At present, the most serious problem facing the new M7 is probably the production capacity. Huawei has stated that the expected delivery volume will reach 23,000+in December this year, and the monthly delivery capacity will be increased to 30,000+next year.

Another reason why Huawei is eager to increase its production capacity lies in the release of the M9—— in December, the product with the highest positioning in the car industry. The car has not been officially released, and the order volume has exceeded 33,000 units, which shows that the heat is high.

Ask the world to focus on SUVs, the intellectual world to focus on cars, and the route of Huawei’s smart car selection business has been determined. Relatively speaking, SUVs meet the needs of home users, while cars are more suitable for young people who pursue a sense of driving.

The M5 Smart Driving Edition, the new M7, and the upcoming M9 have helped the car to achieve mainstream price coverage of more than 200,000 yuan. Perhaps in the future, after Huawei’s smart car selection business and the car industry realize profitability, the car industry will also launch M1 and M3 with lower positioning to achieve full coverage of major price points. At present, it is possible to make a profit if the new forces build cars and launch cars with more than 200 thousand yuan.

The era of the intellectual world has just arrived. An S7 is in the front line, and it is not expected to take long. S5, S9 and other models will also be released. Occupy the two mainstream models of cars and SUVs, and there are still some smaller models such as off-road vehicles and MPVs. I wonder if Huawei is willing to get involved. However, it is certain that the scale of Huawei’s smart car lineup will have a period of rapid expansion, and the brands that help Huawei achieve subsequent expansion are the remaining two "boundaries".

At the press conference, Yu Chengdong personally admitted that there are two "boundaries" coming, and the other two corresponding car companies are BAIC and JAC.

Long ago, Huawei HarmonyOS Zhixing registered many trademarks related to "Jiejie", such as HarmonyOS Jiejie, Yaojie, Youjie, Xuanjie and Huijie, which made preparations for other partners who might join Huawei’s smart car selection business.

As the most valued model of Huawei’s automobile business, under the smart car selection model, Huawei will not only provide technical support for car companies, but also use its own offline channels and the brand value and popularity accumulated by C-side operations for many years to promote them.

Today, only Changan Automobile is left in Huawei’s Hi model, but the partners of smart car selection business have developed from only Celeste to Chery, BAIC and Jianghuai.

In the era of new energy vehicles, the automobile industry will usher in a reshuffle. Just like the changes in the era of smart phones, it is inevitable that some old car companies will fall.

Today, with the emphasis on the Internet of Everything, full-scene intelligence is particularly important, and Huawei’s strength lies in full-scene intelligence. As early as the early days of the 5G era, Huawei launched the whole house intelligence, and now it has also included cars in the whole scene interconnection, taking the lead.

Up to now, there are still more than 60 self-owned brand car companies in China, and the competition among new car-making forces has reached a white-hot stage, with more and more new forces with monthly sales exceeding 10,000 yuan. On the contrary, it is a traditional car company. Except for Chang ‘an, Great Wall, Chery, Geely and BYD, the performance of other independent brands is very general.

It is expected that more car companies will join Huawei’s smart car selection model, use Huawei’s technical strength to help them improve their product competitiveness, and use Huawei’s brand value, popularity and offline channels to help them sell vehicles.

Huawei has already registered a large number of "Jie" trademarks and is waiting for them to come.

[Global Network Automobile Comprehensive Report] On February 21st, the "Smart and Light Luxury Flagship SUV" Star Road Eta Ursae Majoris was listed in the global highlight of Shanghai Bund E-sports International Cultural Center, which started the first shot of the high-end SUV market in China in 2023. There are six models of 400T TGDI two-wheel drive and 400T TGDI four-wheel drive in the new car, and the price range is 15.28-20.28 million yuan. Judging from the previous professional media evaluation, Starway Eta Ursae Majoris has the leapfrog strength to comprehensively benchmark the 400,000 joint venture luxury SUV. Combined with the people-friendly price and rich configuration level announced this time, it is believed that after listing, it will quickly set off a "luxury equal rights" movement in the 200,000-yuan SUV market, leading the Starway brand to establish a new pattern of independent high-end market.

What’s even more surprising is that on the basis of high-value purchasing power, the listed Star Road Eta Ursae Majoris has also brought six star enjoyment rights to users, effectively achieving "understanding what users think and pampering what users need":

1. Hui Xingli: You can enjoy a discount of 10,000 yuan when you buy a car with a loan.
2. Huanxingli: enjoy a subsidy of 10,000 yuan for replacement to the highest level.
3. Provincial Star Gift: Free basic maintenance for the first owner for 3 years or 6 times (including the first insurance)
4. Yuexingli: Free basic traffic for life (first car owner) and free entertainment traffic for 3 years (10G/ month).
5. An Xingli: the first owner’s lifetime warranty for the whole vehicle
6. Star ceremony: the first car owner’s life-long free road rescue

Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said at the press conference that "Starway is the crown jewel of Chery Group, and the global model Starway Eta Ursae Majoris is the representative work of Chery Group’s latest technical concept and latest user concept". Xingtu Eta Ursae Majoris is not only the first strategic model in Xingtu brand 2.0 era, but also the first model of Chery Group’s "Eta Ursae Majoris 202.5 billion science and technology strategy", which is the best embodiment of the innovative spirit of "Technical Chery" in the new era. It is such a model born with its own star aura that has won professional recognition in the automobile industry. Since the blind booking was started on December 27th and the pre-sale was started on January 30th last year, Eta Ursae Majoris has received a high degree of attention-12,900 units were blindly ordered and 5,118 units were fixed. On the eve of listing, with the arrival of the existing cars of Xingtu Eta Ursae Majoris, new cars have become the "hot cakes" of the local automobile market in the first-and second-tier important markets such as Chengdu, Wuhan, Guangzhou and Chongqing, and the hot market value continues to be full.

Judging from the market results of "hot before listing", the product positioning of Xingtu brand for Xingtu Eta Ursae Majoris’s "400,000-class smart and light luxury flagship SUV" is not an armchair strategist, and the key lies in the precise product strategy of "breaking through the purchasing power of doubling the car price". Today, the automobile market in China is undergoing earth-shaking changes. Joint-venture luxury brands have shown signs of fatigue in terms of product change, market demand and user concept. China brand has started to rise strongly through independent innovation technology, and gradually mastered the discourse power and pricing power of the mainstream family car market. At present, there is an urgent need for a product that can show national pride and has the value of high-end cars in China, and Xingtu Eta Ursae Majoris is such a model with a product value of 400,000, which is comparable to the joint venture luxury SUV brand.

Light up the "light" in users’ hearts and achieve the "light" of the national tide in the new era.

"Although the blind booking and pre-sale orders of Starway Eta Ursae Majoris have created a new speed, what is even more surprising is that we have also seen new changes in the portraits of brand users, and a large number of intellectual users and urban light and middle-class car buyers have emerged, which is also the target group of Starway Eta Ursae Majoris", shared by Huang Zhaogen, assistant general manager of Chery Automobile Co., Ltd. and general manager of EXEED Starway Marketing Center.

According to the data, there are 350 million light and middle-class cities in China that are becoming the backbone of consumption. They are well-educated and in the initial stage of their families and careers. They attach great importance to the comfort and quality of life, and self-pleasing consumption is their belief, and they are willing to spend more on hobbies and self-improvement. But at the same time, they are also rational consumers, who know how to be moderate in consumption and pursue a more rational brand. The gratifying market results of Starway Eta Ursae Majoris in the early stage undoubtedly fully verified the accurate positioning of Starway brand to the user population and its forward-looking insight into the future market.

"They are not only the real users of Starway Eta Ursae Majoris, but also the brand genes of Starway," said Huang Zhaogen. Users have always been the best product managers in Starway, in order to practice the brand promise of "understanding what users think and pampering what users need" on the spot. Up to now, Starway has set up user co-creation activities such as Starlight Club and Starlight Friends. Starting from Star Road Eta Ursae Majoris, Star Road will continue to make progress, and join hands with the vast number of users, partners, media, social elites and other industry representatives to create a new user ecosystem in Star Road Eta Ursae Majoris, deeply cultivate the middle-class user population, realize content co-creation, brand co-creation, and users and brands grow together.

At the event site, representatives from various industries, such as Zhang Zhijing, a senior jewelry designer, Qiu Yudong, president of What’s Worth Buying, Li Jing, a teacher from Peking University, and Qiu Yun, an entrepreneur, gathered together to talk about their vision, share their strong recognition of Starway Eta Ursae Majoris’s product strength comparable to that of 400,000-class joint venture luxury SUV, and ardent expectations of Starway brand as "the light of high-end domestic products", which once pushed the atmosphere to a climax.

400,000-level luxury value, for "enjoyment and better"

At the listing meeting, Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile Co., Ltd. and President of Automotive Engineering Technology R&D Institute, once again emphasized the "gold content" of the products of Xingtu Eta Ursae Majoris. He said, "Xingtu Eta Ursae Majoris is a brand-new three-good SUV model of Chery Group with the best Chery system, better brand and better market segment". Behind Xingtu Eta Ursae Majoris, three firsts were realized: the first product and birth of scientific research achievements in Eta Ursae Majoris 2025 laboratory. It is precisely because of the strong technical background of Chery Group that as a "leading generation" global product, Xingtu Eta Ursae Majoris can perfectly match the life and spiritual taste of the urban light and middle class.

With its advanced, luxurious and technologically perceptive design language of "Aesthetics of Light", Starway Eta Ursae Majoris won the 2022 IDA International Design Gold Award in the United States, becoming the first fuel SUV of a local brand in China to win this award. On the front face, the borderless middle net of Star Window is matched with X-type starship daytime running lights on both sides, which makes the front face very avant-garde. The car side design subverts the inherent impression of the traditional SUV. With the maximum width-height ratio of 1.149, the design of the cockpit sliding roof and the spoiler of the fighter tail, it has created a fighting atmosphere and dynamic style that is as shocking as a sports car. The design of Xinghe taillight contains mystery, and it has an intelligent light system that can rhythm with the music played in the car. Coupled with the design of the star ring welcome lamp blanket with a full sense of ceremony, it creates a sense of honor and ceremony when getting on and off.

The length, width and height of the new car are 4781 mm *1920 mm *1671mm respectively, and the wheelbase is 2815mm. The size of the leapfrog body gives all the staff a wide and comfortable seating space. In a spacious space, the NAPPA leather interstellar travel seat has a delicate texture and comfortable sitting feeling comparable to that of a high-end sofa. The front seat integrates functions such as ventilation/heating, electrically adjustable leg rest, headrest sound, etc., and the co-driver position is additionally provided with an electric foot rest and five modes of back pneumatic massage. The electric stepless adjustable backrest angle of 7 and independent fresh air system make every occupant find the most comfortable place to belong.

As the first model of "Lion Eco-2023", Starway Eta Ursae Majoris is an example of its peers in four dimensions: architecture, hardware, audio-visual and intelligent driving. With the support of Qualcomm Snapdragon 8155 smart chip+Xiongshi Zhiyun 5.0 gold combination, Starway Eta Ursae Majoris can easily realize operations such as quick start of the vehicle in 3 seconds, identification in 2 seconds, and continuous processing of more than 20 instructions in 30 seconds, and its ultra-fast computing and processing ability eliminates waiting. 24.6-inch curved screen design, brand-new HMI 5.0 UI visual interaction, super ID and Xunfei voice engine and other configurations bring more caring. The 50-inch imaging AR-HUD function further enhances the user’s driving experience. In terms of intelligent driving configuration, the new car will also be equipped with high-heat functions such as AVP autonomous parking service and NOC high-speed pilot intelligent driving.

The new flying fish super-sensing chassis with CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, all-terrain technology system, all-scene intelligent four-wheel drive system, intelligent brake-by-wire system and other advanced functions as the core will bring the new car a "flying fish"-like free leap and elegant sliding posture in all road conditions and all-scene environment, and at the same time achieve the ultimate balance of comfort, control and safety in dynamic performance. The new car is equipped with a high-efficiency power system with a 2.0TGDI turbocharged engine and a 7-speed wet dual-clutch gearbox. Among them, the 2.0TGDI turbocharged engine has won the title of "Top Ten Engines of China Heart", which can produce a super power output with a maximum power of 192kW and a maximum torque of 400N·m, and the fuel consumption under WLTC condition is 7.5L/100km.

The safety protection capability of Xingtu Eta Ursae Majoris is also very eye-catching. The new car is built according to the global N-CAP five-star safety standard, equipped with 32 ADAS driving assistance functions, and the car body adopts the new cage-type energy-absorbing space capsule technology, accounting for 85% of the ultra-high-strength steel of the whole car, which can withstand the compression of the 10-ton car body. The unique design of "six energy-absorbing boxes and three-layer force transmission paths" can better absorb and distribute the impact and energy generated by the collision.

It is worth mentioning that the Star Road Eta Ursae Majoris, which is built with the highest five-star standard in the world, has been polished by three rigorous test standards: 1.37 million km+ ultra-long user simulation test, 260,000 km+ durability test and misuse test of 12 working conditions including pits, bumps, braking and squeezing in Eta Ursae Majoris Laboratory, and its reliability can be called the "king of volume" at the same level.

Born to the light, shining to the world, lighting up the next distance.

In 2022, in the extremely ups and downs of the market environment, Xingtu brand achieved a cumulative breakthrough of 100,000 users and a few independent high-end brands achieved positive growth. The annual sales volume increased by 37.6% year-on-year, demonstrating the promising "post-wave" potential and brand resilience. Standing at the starting point of the next 100,000 yuan, Starway Eta Ursae Majoris, a "star model", is bound to lead Starway to achieve brand breakthrough, user breakthrough and market breakthrough, lead Starway to a better future and contribute more brand added value to the global development of Chery Group.

On September 12th, the new M7 just went on the market, and 30,000 vehicles were ordered in 19 days. It hasn’t been a month since the appearance and interior of M9 have been exposed. It seems that the news that it is expected to be listed in December is almost stable.

Get rid of complexity and simplify, and the appearance is atmospheric and natural

In terms of appearance, the M9 is obviously different from the M5 and M7 models on sale, and it adopts a brand-new design language, which is more fashionable and atmospheric than the current models. The closed front grille and the central through-lamp belt connect the polygonal headlight groups on both sides, creating a simple and atmospheric sense of sight for the front of the car.

It is worth noting that the chrome-plated decorative stripes under the front of the car and the side skirts of the car body are at the axial position of the front wheel hub, and then they extend to the tail in a full-scale way, which brings a diving visual effect, and at the same time makes the whole car body look not too bloated, even if the side of the car body is not too complicated, it gives people a sense of luxury.

The overall body is designed with blue and white double colors, and with the matching of light interior, it gives people a feeling of driving a luxury yacht. From the unique design of the exterior rearview mirror, it is not difficult to see that this time the world wants to make every design to the extreme. If you look at the design of a series of luxury models such as BMW 7 Series and Lincoln Continental, you will know the intention of every detail design of M9 this time.

The tail design retains the design language of the world family, which brings high overall recognition. The taillight shape is exactly the same as the headlight design, which is more like the continuation of the front. A large area of chrome-plated trapezoidal guard at the bottom makes the design look less monotonous.

Full of details, the cockpit is luxurious and comfortable.

Although the position of the central control part is disguised, it is not difficult to see that the overall design is similar to that of Mercedes-Benz EQS, and the flying wing triple screen design is adopted. However, the position design of the wireless charging panel under the air outlet of the air conditioner is very abrupt, which has some sense of disobedience with the overall luxury atmosphere. It would be better if a push-pull cover plate can be designed.

At first glance, you can see the leather covering and solid wood decoration of the central control and the door panel. The knob of the central armrest is made of crystal material, which proves the luxurious positioning of the M9. There is a storage space under the central control armrest. Instead of using a hollow design like the market models, it adopts a closed design to bring better storage privacy to the owners.

Thanks to the length of 5230 mm and the wheelbase of 3110 mm, it provides more comfortable seating space for the third row of passengers, making the third row no longer a useless design for temporary riding. In addition, the new car not only provides the third row passengers with a variety of configurations, such as water cup holder, air conditioning outlet, stereo, etc., but also provides a rare third row seat adjustment function. This time, the M9 really filled the details directly and took good care of the riding experience of the third row passengers.

Provides two power modes.

In terms of power, Wenjie M9 provides two power modes: extended range and pure electric. The extended range version is matched with a 1.5T range extender, and the battery pack capacity is 50kWh. The pure electric version will be equipped with a four-wheel drive system composed of Huawei’s high-voltage electric drive, equipped with a 100kWh battery pack, and its battery life is expected to exceed 600km.

Write at the end: seize the market with ideal and Weilai.

The listing of M9 also means the overall layout of the SUV market in the world, breaking through the medium-sized SUV market of about 200,000 to 300,000, and relying on the word-of-mouth accumulated in the early stage and the far-ahead intelligent driving advantage, we will seize our own domestic new energy large-scale luxury SUV market with Ideal and Wei, enriching the product line and improving the brand influence. The M9 is expected to be listed in December. Considering the sales of M5 and M7, it may really be recognized by the market.

Fast Technology reported on April 18th that Lei Jun, the chairman of Xiaomi, started broadcasting at Xiaomi Auto Delivery Center today, and "talked with netizens about the sale of Xiaomi SU7 these days".

Lei Jun said in the live broadcast,Xiaomi Automobile will participate in the 2024 Beijing Auto Show, and all body colors (9 in total) will be displayed at the auto show.

It is reported that Xiaomi SU7 offers three free color schemes-Gulf Blue, Elegant Grey and Olive Green, and the other six color schemes cost 7,000 yuan more-Lava Orange, Meteor Blue, Xiaguang Purple, Cambrian Rock Grey, Pearl White and Diamond Black.

The interior of Xiaomi SU7 offers four color schemes, namely Galaxy Grey, Twilight Red, Foggy Purple and Obsidian Black, all inspired by nature.

For Xiaomi SU7, three colors are free, and six colors need to be paid for. Xiaomi Auto officially explained:

After the technical conference on December 28 last year, everyone gave very good feedback on Gulf Blue, Olive Green and Elegant Grey, so although the cost of these three colors is also very high, Xiaomi decided to give them to everyone for free.

As for the black and white car paints, you have to add money. Xiaomi Automobile said that they are not ordinary black and white.

Xiaomi Automobile adds pearl powder to pearl white and metal powder to diamond black.Let the most common black and white also present a texture far higher than the industry level.

In addition, the paint surface and technology of Xiaomi SU7 body are very elegant, and the feeling is completely different under different light and shadow, which is why Xiaomi SU7 real car looks better than photos.

　　Last Saturday night,SubordinateThe brand launched a pure electric SUV called "New Lantu FREE". Originally, this was just an ordinary new car replacement, but when the brandAfter the car is released, 25,000 yuan can be added for optional installation.After the news of NOA intelligent driving system, it immediately triggered the industry’s response from L4 level.Attention to the competition of L2+ advanced intelligent driving.

　　2023 is called "the first year of NOA smart driving in cities", and many institutions are optimistic about the outbreak and popularization of high-level smart driving in the second half of the year. For a long time in the past, only a few car companies, such as Tucki, were pushing the NOA market in the city. Nowadays, Huawei, and other powerful Internet giants have sprung up everywhere, quickly staking out the land with the attitude of "suppliers", successfully binding a number of car companies to realize the mass production of NOA, and making the market competition more and more fierce.

　　Entering the "L2+" market, Baidu’s "dimensionality reduction" is against Huawei.

　　The reporter noticed that the "New Lantu FREE", which was launched in mid-August, is the first new car in the mass production of NOA in Baidu City. It is officially called "Baidu Apollo Highway Driving Pro integrated product". Before this, the pace of Huawei’s intelligent driving will be faster. After the release of HUAWEI ADS 2.0 (Huawei’s advanced intelligent driving system), BAIC’s Extreme Fox Alpha S HI version, Changan’s Aouita 11 and Wenjie M5 have landed, and there will be more than ten new cars such as high-end cars cooperating with Chery in the future. According to the information released by Baidu at present, in addition to the blue map of Dongfeng, the planned Jidu car and the extreme cooperation with Geely are still on the road.

　　In the field of intelligent driving with "NOA in the city" as the symbol, Baidu and Huawei finally have a battle, which has been traced before this year’s Shanghai Auto Show. On the same day of April 16th, Baidu and Huawei held their own smart car business conferences, revealing each other’s progress in NOA and other smart driving technologies. Yifu Chen, an expert on smart driving, pointed out that the smart driving car with Huawei technology is like a catfish, which has inspired the changes and progress of other smart driving systems or solution providers. At the same time, many enterprises are accelerating the shift from L4, which is difficult to make profits, to L2+, which is easier to land, and to the mass production of NOA. The reporter noticed that in the past two years, not only Baidu and Huawei, but also technology companies such as Tencent and Xiaoma Zhixing have re-recognized the future commercial profit model of intelligent driving. After Baidu’s smart car business was adjusted from L4 route to L2 this year, the new car was released in August, which means that Baidu officially opened a confrontation with Huawei at L2+ smart car track.

　　The industry believes that behind Baidu’s active "dimensionality reduction" is an important decision to realize the realization of autonomous driving technology. According to CIC’s forecast, the scale of China’s autonomous driving market will increase from 2.3 billion yuan to nearly 400 billion yuan from 2019 to 2025, with a compound annual growth rate of 136%. "By 2026, the market penetration rate of L2+ advanced intelligent driving system vehicles equipped with memory parking, high-speed navigation and urban navigation will exceed 15%, and the industry will usher in an intelligent crossing period. By then, the outbreak of the high-end intelligent driving market will trigger a new round of reshuffle in the automobile industry, and the next three years will become a key window period. Whoever can take the lead in providing consumers with a safe and secure intelligent driving experience with a real sense of acquisition may gain the first opportunity in the intelligent competition in the second half. " Chu Ruisong, vice president of Baidu Group and general manager of the smart car business unit, said earlier.

　　Who can grab more "smart driving" cakes?

　　In terms of development mode and technical route, Baidu and Huawei have a lot in common. Who has a better chance to grab more cooperation orders? Song Yachen, a technical engineer who once participated in the research and development of autonomous driving in the new forces and now moved to a joint venture car company, said that the white-hot NOA in the city was forced by the general situation, and it was the right choice for Baidu to weaken L4 R&D and concentrate on L2+. However, he pointed out, "Huawei’s autonomous driving team is reported to have reached the scale of 3,000 to 4,000 people, and the manufacturers that cooperate with it are more obedient, which makes Huawei’s dominance high, and the progress of promoting the profitability of NOA mass production in cities will be faster. Relatively speaking, Baidu’s autonomous driving team started late in L2+, and its expansion is not as strong as Huawei’s, so personally, Baidu will not catch up with Huawei in the short term. "

　　In addition, the big cake of L2+ high-level intelligent driving is welcoming many players, which makes it difficult for Baidu to snatch more car enterprise partners from Huawei. The reporter noticed that in addition to Baidu and Huawei, a number of intelligent driving suppliers have accelerated the implementation of the "parking and parking integration" scheme for NOA functions in cities. This year, Xiaoma Zhixing will mass-produce high-speed and urban parking and parking integrated assisted driving schemes; Youjia Innovation has released a high-level intelligent driving solution supporting high-speed NOA, and will realize NOA function in urban areas through OTA. In terms of mainstream manufacturers, it has also been planned to land NOA functions in related cities this year. For example, Tucki plans to open the city NGP to about 50 cities in the second half of 2023 and land in 200 cities in 2024; Huawei plans to cover the city NCA to 45 cities in the fourth quarter of 2023, ideal andAll push the city NOA internal test. In addition, Internet giants such as Tencent and Ali also have relevant technical reserves, and are involved in the research and development of car companies’ smart driving through different cooperation modes.

　　Yifu Chen pointed out that in the future, whether Huawei and Baidu can compete for market share in smart driving depends on whether they can win a bigger "sinking market". According to the data of the Passenger Car Association, at present, about 100,000-200,000 vehicles account for more than 50% of the passenger car market in China, which is the car purchase price chosen by most consumers. Insiders pointed out that in order to enter the mid-range car market at this price, enterprises need to cross the three mountains of "cost", "mass production" and "full stack self-research". Judging from the current cooperation lineup, both Huawei and Baidu have chosen the "from high-end to mid-range models" style of play. First, the system will be put to the ground through cooperative car companies with large sales volume, and the recognition of consumers and the market will be sought. The next step is to enter the popularization stage of large-scale mid-range models. According to incomplete statistics, there are 26 intelligent driving suppliers in China who have launched the product scheme of "integrated parking and transportation".

　　Institutional prediction: L2+ advanced intelligence drives to accelerate industrial reshuffle

　　Relevant institutions continue to be optimistic about L2+ autopilot landing.issueIt is said that 2023 is the first year of urban NOA, and it is expected that the urban NOA will be released on a large scale in the second half of this year, catalyzing the smart driving market. The analysis also pointed out that the scene of L2+ high-order intelligent driving with "integrated parking and parking" is gradually switching from high speed to cities, and the autonomous driving industry will gradually transition from configuration competition to demand-led. It is reported that NOA, a city that many car companies are striving to build, is known as the last piece of the puzzle of "integrating parking and parking (integrating intelligent auxiliary systems such as memory parking, high-speed navigation and urban navigation)".

　　The report also pointed out that the continuous introduction of industrial support policies and the batch landing of NOA functions in cities will enhance the available range and user experience of intelligent driving functions, promote consumers to choose advanced NOA configurations, and drive high-computing intelligent driving domain controllers supporting NOA functions in cities, andMarket space has improved. It is recommended to pay attention to the core suppliers of the smart driving industry.

　　Policy support, high-level wisdom, landing

　　The reporter noticed that L2+ high-level intelligent assistant system, which has more landing conditions than L4-level automatic driving, is welcoming the policy of landing. Since the beginning of the year, policies related to autonomous driving and consultation documents have been continuously released. On July 26, the countryThe Guide to the Construction of Industry Standard System (Intelligent Networked Vehicle) (2023 Edition) was officially released, which clarified that from the first stage to 2025, the system will form an intelligent networked vehicle standard system that can support the general functions of combined driving assistance and automatic driving. Previously, Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, said at the the State Council policy briefing held on June 21 that the pilot of intelligent networked car access and road traffic would be launched, and the demonstration application of "car-Lu Yun integration" at the city level would be organized to support the commercial application of conditional autopilot (L3 level) and higher-level autopilot functions.

　　He also revealed that in 2022, the new car penetration rate of L2-class passenger cars with combined assisted driving function reached 34.5%.

　　Zhang Kai, Chairman of Millimeter Zhixing, judged that from 2023, intelligent driving products will enter a period of rapid growth, and there will be three trends: "First, urban navigation-assisted driving products will focus on mass production and delivery in 2023. Second, the front-loading market with integrated parking and transportation ushered in the peak of mass production. Third, the commercialization of automatic distribution of terminal logistics forms a closed loop. "

Special topic: special action against online obscenity and pornography

　　　　On April 15th this year, our province launched a special campaign of ten departments to jointly crack down on online obscenity and pornography according to law. By May 15th, our province had closed 40 columns and websites, cracked 4 cases of online obscenity and pornography in Handan, Cangzhou and Xingtai, and arrested 7 suspects.

　　　　On May 17th, Handan Public Security Bureau held a press conference to report the case of cracking the pornographic website "Qing Qing 99".

　　　　1. In order to make money, four people set up pornographic websites.

　　　　■ 24,000 yuan for equipment

　　　　"I just want to make money." On May 18th, at Handan Detention Center, the website of "Love 99" stood in Changjiang and said that the purpose of building the station was straightforward.

　　　　The 34-year-old Jiang has only a primary school education, but he likes chatting on the Internet very much. In June 2006, a netizen of Jiang opened a website called "Love 99" to organize pornographic performances on the Internet. Jiang was also pulled in as an agent, and the selling card took money from it.

　　　　It was during these days as an agent that Jiang made a small fortune, mastered the technology and operation means of making pornographic websites, and met Yang, Li, Duan and others who would cooperate with him in the future.

　　　　Being able to chat online and make a lot of money, Jiang seems to have found the excitement.

　　　　In August 2006, after the "Love 99" website was closed, Jiang had the idea of building his own website. After consulting with Yang, Li, Duan and others, it hit it off. Jiang invested 24,000 yuan to buy equipment, became the stationmaster and managed the website, and Yang, Duan and Li acted as agents to organize the development of members.

　　　　■ Charge according to the degree of nudity.

　　　　From the video chat page of "Love 99" provided by the police, the author can see that roses, cars, villas and so on represent different points. The more gifts members give, the more explicit the actions of women who perform pornographic performances, and the performance is clearly marked on the page.

　　　　"It is profiteering to engage in pornographic websites." Deng Xuefeng, captain of the investigation brigade of the network supervision detachment of Handan Public Security Bureau, calculated an account for the author.

　　　　As a stationmaster, Jiang designed a virtual card by himself and sold it to the agent at the price of 100,000 "e-coins" in 35 yuan, and the agent then sold it to members at the price from 35 yuan to 60 yuan. Members can use "e-coins" on Jiang’s website to buy virtual gifts representing different points, such as roses, cars and villas.

　　　　■ Profit of more than 30,000 yuan in 6 months.

　　　　The strict division of labor and pornographic performances made the popularity of this website soar quickly. Statistics from the public security organs show that only from the current accounts of an online bank in Jiang, more than 4,000 registered members are involved, and the number of online users is up to more than 200.

　　　　Deng Xuefeng told the author that the development of this kind of chat website is like snowballing. When one person pulls another person, it will get bigger and bigger and earn more and more. The scale of Jiang’s website is not large. Although it is only less than 6 months, he still earns more than 30,000 yuan, with an average monthly income of more than 6,000 yuan.

　　　　2, clever punches, online forensics with the help of high technology

　　　　■ "It is very difficult to obtain evidence in similar cases"

　　　　On February 2, 2007, the network supervision detachment of Handan received a clue from the Ministry of Public Security and the Provincial Public Security Department that the website "Qing Qing 99" organized an online obscene performance, and its webmaster might be hiding in Handan. The network supervision detachment immediately dispatched elite soldiers to quickly set up a task force to solve the case.

　　　　"There are many difficulties in obtaining evidence for cracking online pornography cases," Li Zengbao, captain of Handan’s network supervision detachment, told reporters.

　　　　Jiang is well-organized, and members are introduced by acquaintances. Strangers can’t see obscene performances at all, but the information about organizing obscene performances is posted to paying members on the Internet. The time is not fixed, so it is hidden. Because obscene performances are conducted through the Internet, they disappear immediately, and they are not kept on the Internet all the time. After the pornographic performances, the contents of the performances can’t be found out from the Internet. In addition, Jiang’s accounts are traded through online banks, and Jiang and his agents are in it.

　　　　■ Network police "disguised" to become a VIP

　　　　Apart from the clue that Jiang was hiding in Handan, the task force didn’t know much about the "Love 99" website. In order to investigate and collect evidence, the police sent personnel to log on to Jiang’s website disguised as ordinary netizens.

　　　　From the homepage of "Qing Qing 99" website intercepted by the network police, this is an ordinary chat website. The words "No dissemination of obscene and pornographic information" are clearly marked on the top right of the homepage. The whole page is neat and clean, and there are no words related to obscenity and pornography.

　　　　"The tricky part lies in the ordinary member area and VIP member area." Deng Xuefeng explained that there is no pornographic performance in the ordinary member area, so you can enjoy special "treatment" by paying to register as a VIP member and entering the room with obscene pornographic performances.

　　　　Deng Xuefeng was rejected when he first applied to Jiang for VIP membership. Jiang was always wary of netizens who were not introduced. After three days of continuous inspection of Deng Xuefeng, Jiang agreed to his application to become a VIP member.

　　　　■ Network police use the Internet to collect evidence

　　　　After becoming a VIP member, the police found that most of the members here were obscene and pornographic when chatting with each other. Before each pornographic performance, the webmaster or agent will release information from time to time to inform VIP members when and which "room" will have a performance.

　　　　Because the performance time is not fixed, the network police are divided into two classes, insist on being online 24 hours a day, monitor the website and collect a lot of evidence.

　　　　On February 15, when the police conducted undercover investigation on the website, they found a VIP "room" clearly marked that others should not enter.

　　　　"There must be something in it." Deng Xuefeng prepared screenshots and download tools and suddenly broke in. It turned out that Jiang and Yang, Li and Duan were in a meeting to discuss the development of the website and the distribution of benefits.

　　　　The police quickly took screenshots and immediately started downloading videos. Although Jiang was soon aware that a stranger had entered and cleared Deng Xuefeng out of the chat room, the police still obtained valuable information. The realistic appearance of Jiang and others was presented to the police for the first time, which created conditions for the case to be closed and the results to be expanded.

　　　　3. After searching hard, the police decisively attacked the principal offender.

　　　　■ "What is more difficult than obtaining evidence is to find the hiding address."

　　　　"It is more difficult than obtaining evidence online to find out the hiding address of criminal suspects," Deng Xuefeng told reporters.

　　　　Several agents are scattered in different cities across the country-Duan is in Taiyuan, Li and Yang are in Chongqing. Although he was in Handan, he didn’t just manage the website at home, but frequently changed Internet cafes, shot a gun and changed places, and played guerrilla warfare with the network police. After repeated detection by technical means, the network police determined that Jiang should be hiding in Anzhuang Village, Sijiqing Township, congtai district City, Handan City.

　　　　"It’s a headache to mention Anzhuang Village," said Cui Zhenhong, a policeman. Anzhuang Village is a big village, with nearly 1,000 households. More than 60% of the villages are rented houses. There are many migrants and hutongs, and the terrain is complex, so it is very difficult to find rows.

　　　　Since there is only one blurred photo of Jiang intercepted on the Internet, six police officers handling the case have been groping in Anzhuang Village for half a month without any progress.

　　　　Just when he was at a loss, Cui Zhenhong overheard a villager say that a website maker near his home had made a lot of money while chatting with the villagers. "I almost jumped up at that time." Cui Zhenhong was still a little excited when he recalled the clue.

　　　　After confirmation, it is Jiang, who is hard to find in the mouth of the villagers, who rents in the courtyard at the corner of an alley. There are still six families renting the same yard with Jiang. The police did not dare to rush in to investigate, so as not to startle the snake. They just laid eyeliner and stared at Jiang.

　　　　■ Jiang fled Tianjin two hours later.

　　　　On March 8, when the police logged on to "Love 99", they found that the website was closed. Did Jiang hear the wind and prepare to escape?

　　　　If the personnel are hidden after the website is closed, it will be particularly difficult for the police to find the suspect, and the investigation of the case will also be passive. So Handan City Public Security Bureau immediately formulated the arrest plan and decided to carry out the arrest.

　　　　The police who rushed into the rental house were shocked. Jiang had gone to the building and the computer for committing the crime was removed.

　　　　The police learned from the landlord that Jiang had just moved away, and things were temporarily placed in a villager’s home and could come back at any time. "Old Cui stayed in front of Ziqisheng wholesale and retail store on the left side of Hutong, and went to Liuji Beef Ramen Restaurant on the right side of Hutong, and Xiao Deng went across the road." Li Zengbao quickly arranged for the police to carry out network control on several key parts.

　　　　Two hours later, Jiang finally appeared, two policemen followed behind him, and Deng Xuefeng went around to Jiang from across the road. After the three people made a hint of arrest, they swarmed and grabbed Jiang.

　　　　According to Jiang, as the wind of the police cracking down on online pornography is getting tighter and tighter, he has already recovered the cost and earned money. He wants to escape to Tianjin to avoid the limelight. "It’s only two hours." Jiang seems a little annoyed.

　　　　Subsequently, the police arrested the rest of the main suspects, traveled tens of thousands of kilometers to Shanxi and Chongqing, and solved the case of obscene pornographic performances organized by the network in one fell swoop.

　　　　The police arrested four suspects involved in the case, seized six computers involved, and confiscated illegal income of more than 50,000 yuan.

Editor: He Wei

　　This is a different student: no sweat glands, no sweat, and his legs can’t stand because of illness. Facing the child’s eager eyes, the people in Jiulongpo District and the teachers in the primary school relayed their education and gave him special love … …

　　"See which edges are equal in length?" Yu Bangying held a cuboid teaching aid in his left hand and gestured with the numbers read out by Li Jiajun in his right hand.

　　Yu Bangying is a math teacher at Renhe Primary School in Zhongliangshan Street, Jiulongpo District, and 14-year-old Li Jiajun is a student of this school. But the place where they attend classes is not the school, but the home of Li Jiajun in Chaoyang Community, Hualong Jiayuan Community.

　　On March 27th, He Zhongyong, deputy secretary of the Party branch of Renhe Primary School, told Chongqing Daily that because Li Jiajun couldn’t stand on his legs, 24 teachers from the school, including Yu Bangying, were sent home every week to help Li Jiajun with his homework. So far, they have persisted for seven months.

　　Special students

　　You can’t walk without sweat glands and legs.

　　"Can you do something to keep the doll studying?" Last September, on the day of school, my father Li Zhonggang went to school with Li Jiajun weighing 120 pounds on his back. His eyes were full of prayers. "The doll especially wants to study!"

　　Li Jiajun in front of him has fair skin, bright eyes and a bright smile. Li Jiajun has no sweat glands and no sweat since he was a child. When the temperature exceeds 25 degrees Celsius, he will have a fever all over his body. After school, every June and September, he had to attend classes in the morning and go home in the afternoon to "avoid the heat". Fang Tao, principal of Renhe Primary School, said, "The school has also prepared an air-conditioned study room for him."

　　In 2014, Li Jiajun’s left leg was inexplicably swollen, and the valgus of the knee joint was not straight. Then he dropped out of school for a year, and after surgery, he still limped. Although it was difficult to walk, he kept going to school with the help of his classmates to help him go to the toilet and go upstairs and downstairs. In 2017, Li Jiajun also had swelling in his right knee. He dropped out of school for a year and sought medical treatment, but he still couldn’t stand. From then on, he could only sit in a wheelchair.

　　Li Jiajun is a strong child.

　　"I can’t always stay at home and watch TV and play with my mobile phone." He missed the teachers and classmates at school and asked his parents to send him to school. "I want to study."

　　Li Jiajun’s physical condition is no longer suitable for studying at school. Fang Tao and He Zhongyong suggested that parents accompany him. But in recent years, Li Zhonggang and his wife spent 200,000 yuan to treat Li Jiajun, sold their house and closed the small restaurant that had a good business. They have to work to earn money to support their families and seek medical treatment for their sons, so it is difficult to accompany them. Looking at Li Jiajun’s eager eyes and his parents’ anxious expression, Fang Tao and He Zhongyong fell into deep thinking.

　　Special action

　　Twenty-four teachers sent their teachers home by relay.

　　After repeated discussions, the school leadership decided to send a proposal to the teachers while retaining Li Jiajun’s student status, recruiting and forming a "love sending group" to send teachers home by relay.

　　"I didn’t expect as many as 24 teachers to sign up." He Zhongyong said that Li Jiajun’s grades were not very good because he delayed too many classes. But teachers believe that it is precisely because of this that it is more necessary to send teachers.

　　So everyone started the special action of relay teaching.

　　On September 18th, last year, He Zhongyong led 24 teachers of "Love Sending Mission" to Li Jiajun’s home to pick up and drop off teachers, and sent desks, chairs and school supplies. It is agreed that two teachers will be sent to the school twice a week, and each time two teachers will come to the door to complete the two-hour work together.

　　At 10: 00 am on March 27th this year, Yu Bangying took math first, and then teacher Li Xiaojiao spoke Chinese.

　　Yu Bangying finished the cuboid section and left a message on page 17 of the textbook: "Next time the teacher comes, check and help with the homework on this page, and then talk about the cube part." She told reporters that the sending teachers have set up a WeChat group, and everyone sends their class progress and assigned homework to the group, and then the next teacher will relay the class and tutor the homework.

　　"He loves learning very much! And very optimistic, always with a smile on his face. " Feng Danlei, another Chinese teacher, said that Li Jiajun writes beautifully. Although his foundation is not very good, he loves learning. Every time the teacher assigns homework, he always asks for "more points".

　　Li Jiajun told reporters that I thought I was just studying Chinese, math and English, but I didn’t expect to be able to attend all courses at home, such as sports, art and music, which is almost the same as the school curriculum.

　　"physical education class is a massage class and the massage effect is very good." Li Jiajun said that PE teacher Yang Yiming should pinch his shoulders and massage his hands and feet every time to help him exercise his muscles and dredge his blood vessels.

　　Special arrangement

　　Children’s graduation is suspended, and the school continues to teach.

　　At 12 noon on March 27th, Li Xiaojiao finished Chinese class and took out an Alumni File for Li Jiajun to fill out. Li Jiajun’s sixth grade (3) class will graduate in two months, and the students hope that he will write a farewell message to everyone.

　　"But he can’t graduate for the time being." He Zhongyong introduced that Li Jiajun failed to master many knowledge points because he missed too many courses. The school plans to continue to teach for one year. "The next focus is to cultivate his self-learning ability and self-reliance and self-reliance."

　　In the afternoon, Xia Yu, an art teacher, took Li Jiajun downstairs in a wheelchair and started a sketch class at the edge of the green land in the community. Green trees and red flowers, Li Jiajun bathed in warm sunshine and completed a painting called "Looking for Spring".

　　"He especially likes painting." Mother Fan Kaiju took out a roll of drawing paper, which was 50 meters long. Li Jiajun drew more than 10 meters long pictures on it, including tall buildings, squares, roads, shops, ships, trains, planes, and ongoing sports competitions in the playground. "I have been painting for a year, and he said that he would finish painting this roll of paper."

　　Xia Yu said that Li Jiajun is very yearning for the outside world. Next, he should try his best to help him get out of the room and walk more in the community.

　　The action of sending teachers to Renhe Primary School has attracted the attention of Zhongliangshan Sub-district Office and Hualong Jiayuan Community Neighborhood Committee. Now, the streets and communities have listed him as a key concern, helping to apply for the implementation of temporary relief funds and disabled relief funds. The social work organization also invited Li Jiajun to join the "4: 30 Class" and "Holiday Carnival" in the community civic school, giving him the opportunity to communicate and play with more children of the same age.

　　"So many good people have made our family see hope." Li Zhonggang said that 24 teachers relay to teach, which not only allows them to earn money to support their families with peace of mind, but also makes them full of confidence in their son’s future.

Editor’s note:From a graceful and vivid girl in the Tang Dynasty to a martial arts tough guy with flowing moves, from "shuttling" between famous landscapes and paintings to being wrapped by visual effects such as the universe, starry sky, rockets and stargazing platforms … The 2021 Henan Spring Festival Evening and the wonderful night of Yuanxiao left a deep impression on the national audience. How were these programs full of China traditional cultural elements created in the two parties?

At the regular meeting of the General Administration on March 12th, Wang Chunyang, head of the All-Media Marketing Planning Center of Henan Radio and Television Station, shared his creative experience and understanding of the 2021 Henan Spring Festival Evening and the wonderful night of Lantern Festival. After the meeting, the Radio and Television Review interviewed Wang Chunyang, and combined with the contents of the speech at the regular meeting, explained in detail the way of "going out of the circle" for the two parties.

　micro interview　

Interviewee:Wang Chunyang, head of Henan Radio and Television All Media Marketing Planning Center.

Wang Chunyang

Radio and TV Review: What inspiration does the Spring Festival Evening in Henan and the Fantastic Night of Lantern Festival bring to the team creation?

Wang Chunyang: "The Spring Festival Evening and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms, giving it new vitality and creating a circle-breaking effect with the cultural core. Through the creation of these two programs, we once again deeply feel that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards made many people burst into tears. It further shows that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages that interact with netizens, we can really feel four words-"cultural self-confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

Radio and TV Review: Will this series of actions be continued and new works be released?

Wang Chunyang：As an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. This year, Henan Radio and Television Station will take "Fantastic Night" as the main line of the annual program, take Chinese civilization, Yellow River culture and brilliant Henan as the core strategy, and rely on traditional festivals (such as Qingming Festival and Mid-Autumn Festival) to continue to tell the story of the Yellow River, promote the construction of a strong cultural province, and dedicate the most dazzling elements of Henan’s history and culture to everyone again in innovative ways.

Expanding and highlighting the element of "Miss Tang Gong" is an important means to ensure the continuity of the two programs’ popularity and concerns. It is a principle that we have always grasped to ask them to bring wider perspectives and more content to the audience. Will Miss Tang Gong lead us through the history of Henan again? Please stay tuned.

Radio and TV Review: Will new content products be developed in response to the image of "Miss Tang Gong"?

Wang Chunyang：“"Miss Tang Palace" has become one of the IP in Henan culture. For the use of "Miss Tang Palace" element, we have the consideration of using hot spots to expand the heat, and also have a calm balance. At present, we have produced cultural and creative products such as WeChat emoticons, mobile phone cases and blind boxes of "Tang Gong Night Banquet". The cultural types and manifestations carried by "Miss Tang Palace" have spread rapidly and been widely recognized. Next, we will follow the law to pay attention to the historical and cultural ontology, so as to make the cultural communication last longer and more vital.

Content of Wang Chunyang’s speech

When the tide does not let the fusion shine.

-Creation and sharing of "Henan Spring Festival Evening" and "Fantastic Night of Lantern Festival"

In 2021, the Spring Festival Evening in Henan Province and the wonderful night of Lantern Festival won the heated discussion of the national audience and the praise of netizens. At present, the number of hits on the whole network of Henan Spring Festival Evening exceeds 3 billion, and the number of related topics read and watched on the whole network of Yuanxiao Wonderful Night exceeds 900 million. The "Miss Tang Gong" derived from the program was widely spread. The People’s Daily, Xinhuanet, Global Times and other media published praises, and many Internet "Big V" also pushed on Weibo. The Spring Festival Gala in Henan produced a circle-breaking effect with the cultural core.

Why Henan? Why Henan Radio and Television Station? Why Henan Spring Festival Gala? In fact, behind this, the development ideas of Henan Taiwan and the ingenuity and experience of the entire creative team are also condensed.

Integration adds vitality and reforms birth opportunities.

In order to accelerate the pace of deep media integration and realize the main force advancing into the main battlefield. Henan Radio and Television Station has innovated the system and mechanism, put forward the development concept and direction of "integrating communication transformation and development is useful and effective", and constructed a modern communication pattern of "one end, one center, one cloud and one platform". The all-media marketing planning center of Henan TV was established under this circumstance.

Henan Taili integrates the former TV Literature and Art Department, Documentary Studio, Studio No.8 and Henan Elephant Media Technology Co., Ltd., and forms a program production camp with the ability to adapt to the new era with a fast pace and high position, such as performing venues, director teams, beautiful lighting, 4K HD broadcast vehicles, post-production, brand promotion and many other resources.

In order to realize the beautiful blooming of Henan Spring Festival Gala, the team earnestly studied the requirements of the State Administration of Radio, Film and Television on "small, positive and big" program production, and strived to create new vitality with the new mechanism of generate. A team of directors with the post-80s generation as the main body, after nearly 100 brainstorming sessions, has formed a creative scheme with a youthful voice. They cheered for themselves in a lovely and naughty way and said, I want to finish the Spring Festival Evening quietly and then surprise everyone.

To tell the truth, I couldn’t help smiling when I heard this sentence. In order to make the Spring Festival Evening in Henan truly "meet happily" with all of you, the team made use of wisdom and comprehensive suggestions from all parties, and took "Chinese civilization, Yellow River culture and brilliant Henan" as the hard core content, and took art and technology, form and content, production and communication as the key objectives to creatively transform and develop traditional culture. Therefore, the "Miss Tang Gong", who traveled through ancient and modern times and showed cultural self-confidence, danced in front of everyone; With both civil and military skills, Taiji Wushu, which shows the culture of the Yellow River, is powerfully interpreted in the world. The Henan Opera chorus, which is full of sound and emotion and shows the spirit of fighting the epidemic, resonates with us.

Innovation to express, technology empowers new energy.

With a certain knowledge reserve, the relationship between form and content has always puzzled the team’s choice. As a brand-new structure, the all-media marketing planning center of Henan Radio and Television Station also has the problem of how technology can serve the content. As an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. The key is how to show and present. How to make technology empower content? To this end, the team enriched the connotation and extension of the program through mobile priority, interconnection and 5G+AR technology, expanded the level and spatial changes of the stage theater beauty layout in the Spring Festival Evening, and realized the perfect integration of virtual scenes and real beauty.

Studio No.8 of Henan Radio and TV Station, the venue of the Spring Festival Evening in Henan Province, is a comprehensive performing venue with relatively complete functions. In order to improve the utilization rate of the venue, the director group and the dancers, according to the characteristics of the studio’s space advantages and equipment performance, adopted the representative form of China traditional culture-red lanterns as the main element, and divided the space through mechanical devices and hoisting techniques to meet the multi-space changes, and cooperated with lighting, high-definition screens and other elements to make the whole stage present. At the same time, through Weiya means, it is presented in a spatially separated scene, which brings rich appreciation experience to the audience and netizens. In the overall packaging, combined with AR technology, using the coherence of pre-and post-technology combination, the program is virtualized and brand-new. In addition, new technologies such as 4K high-definition ob vans, flying machines, Eye of the Sky and Steadicam have also contributed a lot to this visual feast.

The Banquet in Tang Palace and In Heaven and Earth, which are of great concern to everyone, are a graceful girl with light singing and dancing, and a martial arts tough guy with flowing water. "The Banquet in Tang Palace" did not make a big change to the dance, but used the technology of 5G+AR, adjusted the duration, added VR special effects such as ink painting, combined the virtual scene with the real stage, and put the song and dance into the museum scene, creating a feeling of "a wonderful night in the museum". The Tai Chi performance of "In Heaven and Earth" not only attracts the attention of the actors who beat Tai Ji Chuan in spacesuits, but also the visual special effects wrapped in the universe, starry sky, rockets and stargazing platforms. In the later stage of the program, AR packaging technology was used to implant a variety of cultural symbols into the program with visual technology. It is this cool multi-expression and artistic pursuit that upgrades the traditional stage composed of a floor and a space into a cosmic space with unlimited possibilities.

From top to bottom: The Banquet in Tang Palace and In Heaven and Earth.

Embrace new media, culture is more confident.

Embracing new media requires a tight hug and a long arm hug. The Spring Festival Gala and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms to make it glow with new vitality. The two programs did not stick to a single, traditional form of TV evening performance, but closely followed the Yellow River culture for innovative expression. By polishing the writing carefully and rooting in local culture according to local conditions, the program does not follow the old road of traffic artists driving cultural traffic, but makes culture the protagonist, makes great efforts in creativity and details, and puts energy into innovative program expression, which may also be the reason why the program can be popular with the audience.

The two programs are based on the vast land of the Central Plains and dig deep into the cultural treasures of Henan. The Spring Festival Evening of Henan Satellite TV is based on "antique" and "modern music", and takes the shape of "massiness" and "fashion" to bridge the dialogue between ancient and modern for the audience. Musical instruments with a long history, such as bone flute and hammer, have been put on the stage, so that ancient musical instruments and music familiar to young people can spark a different spark. The wonderful night of Lantern Festival takes the audience to see the cultural landmarks of the Central Plains from Henan Museum to Luoyang yingtianmen, from Dengfeng Stargazing Observatory to Kaifeng Qingming Shanghe Garden. From the Banquet at the Tang Palace to the Lotus Pond, and from The Stars Move to The Lantern Festival, the programs full of cultural attractions complement each other with the real-life shooting of cultural landmarks, bringing new vitality to generate, the ancient capital of the Central Plains.

From top to bottom: Lotus Pond and Lantern Festival.

The whole network of Henan Spring Festival Evening and Lantern Festival wonderful night also benefited from the change of communication mode. At the time of the first broadcast, the new media platform was broadcast 30 minutes earlier than Henan Satellite TV. Through high-density and high-frequency broadcast on the big screen, the small screen and the Aauto Quicker platform reached in-depth cooperation, and the party was edited and refined, and distributed on multiple platforms such as Weibo, Aauto Quicker, Tik Tok, bilibili, Today Headlines and Elephant News Client. The new media platform allows everyone to see the program, realizing the three-dimensional and maximum communication.

Through the creation of these two programs, the team once again deeply felt that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards moved many people to tears, further demonstrating that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages interacting with netizens, we can really feel four words-"cultural confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

Next, the team will continue to focus on culture, deeply cultivate radio and television, hand in hand with the times, face to face with culture and heart to heart with the people, and tell the story of the Yellow River and China with heart, affection and hard work.

Editor | Zhu Xiaole Rao Wenyuan