TFBOYS, old materials have been turned over. Who is boosting the entertainment ＂archaeological fever＂

　　TFBOYS old materials have been turned over, and Christina has become a "social cow". Who is boosting the entertainment "archaeological fever"

　　Recently, the video of Christina years ago was dug up and suddenly turned into a "social cow", which attracted attention. At the same time, the early video of TFBOYS member Karry has also been turned out, and "this child has a stalk since he was a child" has become a topic, while Gaowa Siqin’s ancient early video has brought fire to "sheep placenta theory".

　　This wave of trends, known as "idolize", has provided endless resources for the second creation of major platform users, the topic speculation of marketing numbers, the setting of platform entertainment topics, and so on, just like the popularity of old dramas in recent two years. Old topics are discussed, old terrier is played, and the entertainment "archaeological craze" becomes a new traffic password.

　　Look, how much fun the previous stars had.

　　Recently, a draft clip of Happy Boys 2013 was turned out by netizens, and actor Christina became the focus of attention. At the scene of the program, Christina made a gesture of kneeling on one knee and putting his right hand on his chest to the then player Oho Ou, and shouted: "Tonight, I am God V, but at this moment, you are my God!" Faced with this scene, the contestants on the stage were embarrassed with He Jiong and Wang Han, and the audience broke into shouts. As a guest of "V God" invited by the program, Christina can directly canvass for his favorite players. Because the "Fast Man" final was still broadcast live, how to canvass and what to say could not be rehearsed in advance. Christina’s more dramatic "confession" canvassing may also be improvised on the spot, but it has achieved a very "explosive" effect.

　　Christina plays mature female roles in TV series. She can be so open on the variety stage, showing her other side and making the program full of effects. The moment when this program was very effective, it was cut out by the current netizens alone, and it quickly became a scene of "going out of the sky" in Christina’s career under the trend of "seeking novelty" and playing tricks. Christina’s "black history" is on fire, and Christina also has the titles of "social cow" spokesperson and "the first madman in entertainment" in the competing comments, spitting and pattern imitation of netizens. Some netizens said that Christina’s "magic sound is in my ears and I will never forget it in my life". Some people continue to play tricks, and various lip-synching short videos of "You are my God" appear. Some people imitate the tone of "You are my God" with erhu, guzheng and piano …

　　The reason why Christina’s ancient video can stir up a wave of discussion and imitation is because it coincides with the current popular craze of embarrassing stars to learn to make stalks. The more unexpected, subversive and even outrageous scenes the stars are, the more sought after by netizens. The stars in this scene will quickly become the imitation resources of self-media, marketing numbers and secondary creators, and become their funny objects and funny objects. In order to watch and click, these netizens will actively explore such videos and actively imitate and arrange funny scenes of stars. In this process, the star embarrassed to learn to become a network traffic password.

　　From the netizens’ playing the "sheep placenta theory" in March, we can also see how varied the current entertainment "archaeological fever" is. In 2012, Gaowa Siqin and a star promoted the TV series "Mother, Mother". During the interview, a star suddenly broke the news that Gaowa Siqin had hit the sheep placenta, and asked Gaowa Siqin if the skin had started after hitting the sheep placenta. The embarrassment of this scene and the strangeness of the scene are really rare in star interviews. Ten years later, everyone pays attention to this video again. It is not about who is right and wrong, who has high emotional intelligence and who has high acting skills. Instead, it is completely regarded as the hottest object of online play. "Is this ok?" "Is the skin unfolded?" "From the inside out" has become a buzzword. Millions of clicks of sheep placenta imitation makeup, sheep placenta imitation show, sheep placenta ghost song and so on constitute "sheep placenta science", and netizens, netizens, ghosts and animals, etc.

　　This interview between Gaowa Siqin and a star was played like this, which I believe was unexpected by the parties. At the moment when the media is popular and the entertainment marketing number "eats dry and wipes clean" the entertainment news, I believe that no star dares to show his true nature in this way, and he can no longer provide more imitation resources for entertainment gossip lovers to dig deep and create again. Under the combination of various factors, it has become a trend to "turn over old scores" in idolize and "archaeological" in idolize.

　　Platform topic setting and netizens’ collective carnival

　　The current "archaeological craze" for entertainment of movies, variety shows and star news may be related to the lack of entertainment activities such as the suspension of the draft, the suspension of concerts, the reduction of artists’ activities and the withdrawal of movies. In this wave of craze, we can vaguely see some kind of guidance and setting of entertainment hot topics and entertainment topics. Media platforms and media creators play a certain role in the "archaeological fever" of entertainment, forming some kind of collusion.

　　When this round of "sheep placenta theory" was the most popular, the number of clicks of a makeup imitation video on a single platform quickly exceeded 6 million, and different forms of makeup imitation videos, spit videos and popular science commentary videos blossomed everywhere in the same period of major platforms. The content related to "sheep placenta theory" is even more hot search lists of their respective media platforms, and it has formed a lively situation that "big UP masters imitate stars, small UP masters imitate big UP masters" and "top flow" of each platform cooperates with each other to harvest traffic. In the big explosion of "sheep placenta science", all platforms have achieved a win-win situation of collective momentum and collective harvest traffic. There is an element of network follow-up. A large area of follow-up has revived "old terrier" and "Laogua", but this multi-platform and large-area "resurrection" is related to the hot search topic setting and guidance of the platform, as well as the emphasis on traffic and overweight.

　　Recently, hot search topics such as "Karry sings English songs well" and "Karry’s child has a stalk since he was a child" often appear on a platform. The video of Karry performing in a shopping mall when he was a child was frequently searched, and Karry Jr. was labeled as funny. The video of "Magic Castle" sung by TFBOYS members in their third anniversary concert was also widely circulated. Fans and netizens are delighted with the "archaeology" of TFBOYS. If you look closely, you will find that these nostalgic entertainment topics are frequently searched, which is directly related to the setting and guidance of entertainment topics on a platform "Today of that year". It is understood that the functions of "Today of that year" and searching by time launched by a certain platform last year have become important tools for fans to "turn over old scores" in idolize. The person in charge of the entertainment section of the platform also said that the "archaeological" content of the stars will indeed be pushed recently, and the marketing number of the whole network is sending the stage videos of the stars in the past.

　　On the other hand, the platform is also contributing to the popularity of "archaeological" videos in Christina. The hot search topic "You are my God" has been on the list for 14 hours. "You are my god imitation contest" even stayed on the hot search list of a short video platform for 37 hours, forming a powerful topic effect and traffic harvest. Since the second creation of UP from the media, I am busy creating videos, and the platform is pushing the stream. Netizens are crazy about eating melons, forming a craze.

　　Looking at the whole network, not only the "archaeological craze" for entertainment stars has become a craze, but also the influence of the platform can be seen in the recent "Zhen Xuan craze" and "old drama craze". Behind the "old drama fever" from the media and short video platforms, the long video platform relies on the lagging publicity of exclusive copyright dramas, the new development of old dramas to increase the popularity and capture traffic. For example, the number of Youku users with exclusive copyright in Empresses in the Palace has reached 267 million, and according to the survey, the favorite TV series of users on this platform is Empresses in the Palace. Empresses in the Palace is beautiful, but it contracts "hot search" every day, which may have a lot to do with the marketing and entertainment agenda setting of the platform.

　　The essence of entertainment "archaeological fever" is still a kind of entertainment carnival from the media, in which the platform is boosted and the flow is harvested, which together form a complex situation of collective carnival.

　　Qilu Evening News reporter Shi Wenjing