Huawei: The two "boundaries" are ready, and the two "boundaries" are ready to go.

With its affordable price, Zhijie S7 has pre-sold more than 20,000 vehicles so far.


On November 28th,Yu Chengdong announced the official selling price of Zhijie S7-starting from 249,800 yuan, which is nearly 10,000 yuan cheaper than the pre-sale price.

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For Huawei, the significance of Smart S7 is not only that it is a "real fragrance" product that attracts a large number of consumers, but also the embodiment of Huawei’s core competitiveness and product strength, and marks that Huawei’s smart car selection business has entered a new chapter.

 

 

New energy vehicle companies with the highest sales volume must have their core competitiveness. Among them, Huawei’s smart car selection, including the core competitiveness of the intellectual and intellectual circles, is undoubtedly the high-level smart driving that Huawei empowers.

 

Some time ago, Huawei boarded the hot search because of AEB problem. Through the live test of some bloggers, we found that Huawei’s intelligent driving level is really outstanding. It was only at the full scene conference of Zhijie S7 and Huawei that Huawei showed the full strength of ADS 2.0.


In the past, we often saw drivers drive their cars slowly to the booth when attending car conferences, but the intellectual S7 was different.It can automatically drive to the booth without a driver, and face the audience at the press conference, and it can automatically drive out of the booth after the press conference.Yes, this is the strength of Huawei ADS 2.0. Users take out their mobile phones and open the App to summon cars, and the cars can automatically drive to the users.

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Parking service is also a highlight of the intelligent S7 intelligent driving. Unlike automatic parking, parking service doesn’t need anyone in the car.After entering the parking lot, the owner can leave after opening the parking service, and the car will automatically find a free parking space and stop. Even if it isThe parking space is relatively narrow, and it is difficult for old drivers to park in it. There is no pressure on the intellectual S7.

 

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Traditional automatic parking requires drivers to sit in the driver’s seat and concentrate on it to prevent bumping when parking. If the parking space is too narrow, the driver may need to get off and use the remote parking function.

 

Huawei is not the first enterprise to put forward the functions of Calling Auto and parking service, but it may be the first enterprise to realize and gradually popularize these two technologies.

 

In the aspect of automatic driving, which users pay attention to, ADS 2.0 also realizes more accurate and fast obstacle recognition ability through general obstacle monitoring network, RCR road topology reasoning network and other technologies. At the same time, Huawei said that by the end of 2023, NCA (Intelligent Navigation Assistance) coverage in urban areas can be achieved nationwide, and it is a map-free mode.

 

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Undoubtedly, in terms of intelligent driving of core competitiveness, Huawei strives for perfection and takes the lead in achieving the goal set by its friends a few years ago. However, Huawei’s research on smart driving goes far beyond this. The core of smart driving is not only "smart driving" but also "smart travel".

 

With the blessing of AI big model and Harmony 4.0, Xiaoyi voice assistant has stronger interactive ability, can answer all kinds of questions of car owners at any time, and provide various services, such as voice-controlled booking and facial recognition payment. The whole process can be completed automatically without users’ hands-on.

 

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In-car payment mode has also been proposed by car companies before, but Huawei has once again achieved it first.

 

 

The protagonist of this conference is naturally Zhijie S7, the first car of Huawei’s smart car selection business.Superb technology is only one aspect of creating explosions, and on the other hand, it has enough hard power.

 

Zero-hundred acceleration of 3.3 seconds, 0.203cD wind resistance, Turing chassis, suspension, 855 km long battery life, 800V fast charging, high-order intelligent driving, magic space, queen space, no wheat K song …

 

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These functions all illustrate the Excellence of Zhijie S7, with a starting price of 249,800 yuan, and without losing the configuration and experience of Model S, 20,000 orders are only the limit of time, not the limit of Zhijie S7.

 

In fact, there is another car that announced the price at this conference, that is, the new M7 Max rear-drive intelligent driving version, with a five-seat version of 289,800 yuan and a six-seat version of 309,800 yuan, which is 20,000 yuan cheaper than the four-wheel drive version. With lower price, similar configuration and driving pleasure brought by rear drive, this car is undoubtedly very competitive.

 

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Perhaps it is because Huawei and Cyrus saw the hot sale of the new M7 Max rear-drive intelligent driving version.According to Huawei’s official data, the new M7 in the world has exceeded 100,000, of which 60% is the smart driving version, and 75% of users have selected the smart driving package in the city.

 

At present, the most serious problem facing the new M7 is probably the production capacity. Huawei has stated that the expected delivery volume will reach 23,000+in December this year, and the monthly delivery capacity will be increased to 30,000+next year.

 

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Another reason why Huawei is eager to increase its production capacity lies in the release of the M9—— in December, the product with the highest positioning in the car industry. The car has not been officially released, and the order volume has exceeded 33,000 units, which shows that the heat is high.

 

Ask the world to focus on SUVs, the intellectual world to focus on cars, and the route of Huawei’s smart car selection business has been determined. Relatively speaking, SUVs meet the needs of home users, while cars are more suitable for young people who pursue a sense of driving.

 

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The M5 Smart Driving Edition, the new M7, and the upcoming M9 have helped the car to achieve mainstream price coverage of more than 200,000 yuan. Perhaps in the future, after Huawei’s smart car selection business and the car industry realize profitability, the car industry will also launch M1 and M3 with lower positioning to achieve full coverage of major price points. At present, it is possible to make a profit if the new forces build cars and launch cars with more than 200 thousand yuan.

 

The era of the intellectual world has just arrived. An S7 is in the front line, and it is not expected to take long. S5, S9 and other models will also be released. Occupy the two mainstream models of cars and SUVs, and there are still some smaller models such as off-road vehicles and MPVs. I wonder if Huawei is willing to get involved. However, it is certain that the scale of Huawei’s smart car lineup will have a period of rapid expansion, and the brands that help Huawei achieve subsequent expansion are the remaining two "boundaries".

 

 

At the press conference, Yu Chengdong personally admitted that there are two "boundaries" coming, and the other two corresponding car companies are BAIC and JAC.

 

Long ago, Huawei HarmonyOS Zhixing registered many trademarks related to "Jiejie", such as HarmonyOS Jiejie, Yaojie, Youjie, Xuanjie and Huijie, which made preparations for other partners who might join Huawei’s smart car selection business.

 

As the most valued model of Huawei’s automobile business, under the smart car selection model, Huawei will not only provide technical support for car companies, but also use its own offline channels and the brand value and popularity accumulated by C-side operations for many years to promote them.


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Today, only Changan Automobile is left in Huawei’s Hi model, but the partners of smart car selection business have developed from only Celeste to Chery, BAIC and Jianghuai.

 

In the era of new energy vehicles, the automobile industry will usher in a reshuffle. Just like the changes in the era of smart phones, it is inevitable that some old car companies will fall.


Today, with the emphasis on the Internet of Everything, full-scene intelligence is particularly important, and Huawei’s strength lies in full-scene intelligence. As early as the early days of the 5G era, Huawei launched the whole house intelligence, and now it has also included cars in the whole scene interconnection, taking the lead.

 

Up to now, there are still more than 60 self-owned brand car companies in China, and the competition among new car-making forces has reached a white-hot stage, with more and more new forces with monthly sales exceeding 10,000 yuan. On the contrary, it is a traditional car company. Except for Chang ‘an, Great Wall, Chery, Geely and BYD, the performance of other independent brands is very general.

 

It is expected that more car companies will join Huawei’s smart car selection model, use Huawei’s technical strength to help them improve their product competitiveness, and use Huawei’s brand value, popularity and offline channels to help them sell vehicles.

 

Huawei has already registered a large number of "Jie" trademarks and is waiting for them to come.

2024 Beijing Auto Show: The Great Wall will be unveiled.

  [car home Information] A few days ago, on the eve of the Beijing Auto Show, we saw the Dalilun gun model at the booth. This model is made up of (|)+Shanhaiju+exclusive car stickers, which is an exclusive model customized for online celebrity "Dalilun loves spinach". On April 24, the Dalilun gun was delivered.

Home of the car

Home of the car

  "Dalilun Gun" is customized and built based on the performance version of Shanhai Gun. As an innovative masterpiece of leisure products for the Great Wall Gun, Shanhai Gun Performance Edition is built on a tank platform, equipped with a 3.0T V6 engine and a vertical 9AT transmission, and comes standard with Borgwarner 4A+MLOCK intelligent four-wheel drive and front and rear axle electronically controlled differential locks.

Home of the car

Home of the car

  "Dalilun Gun" not only continues the existing product strength of the performance version of Shanhai Gun, but also adds equipment that young people like, such as Shanhaiju and exclusive car stickers. Among them, Shanhaiju, as a mobile campsite, can lift the roof tent with one button and quickly create an outdoor "two-bedroom".

Home of the car

Home of the car

  The layout style of the new car interior is more luxurious and advanced. It uses a 14.6-inch central control panel and a 12.3-inch LCD instrument. In addition, it also has steering wheel heating, front and rear wireless charging, electric side pedals and brand audio. Driving assistance also provides HWA high-speed pilot-assisted driving functions, including ACC adaptive cruise, automatic parking, DVR driving records before and after, 360 HD look around and so on. (Compile/car home Qin Chao)

Plug-in hybrid SUV BYD Tang is expected to be listed on December 20.

speed up apply the brakes oil consumption second rice rise Still very fierce to test the new BYD Tang DM 80 first. Evaluation Editor-Liang Haiwen:

For its acceleration and braking performance, in fact, this level can already be predicted before the test, and the new Tang DM 80 impressed me deeply mainly because it should be said that it has done a good job in driving quality. The quiet and comfortable feeling when driving with pure electricity will make passengers have a good riding experience, and the excellent performance of kinetic energy recovery system is also an important assistant to reduce energy consumption/fuel consumption. On the whole, if you are interested in buying a hybrid model, Tang DM is a model worthy of special consideration.

Evaluation editor-Chen Hai maid:

The hybrid system of Tang DM can be said to be relatively mature, although it has a lot of bright data, such as speeding up the results in less than five seconds. But it is a family car after all, so I am actually more concerned about its pure battery life and daily driving experience. Fortunately, I am not disappointed. More importantly, the new Tang price is quite kind. Even if you don’t want a hybrid model, then the fuel version of less than 130,000 is believed to impress many friends.

Evaluation Editor-Huang Rongjia:

It’s not news that Tang DM accelerates quickly. The old model itself is very fast, and the new generation has inherited the aura. What really surprises me is that the new generation of Tang DM is equipped with 22-inch rims and brembo six-piston brake calipers, and the vibration reduction effect is very good. If you consider that this is a medium-sized 7-seat SUV with less than 300,000, it is really exciting. For BYD, for China brand, it’s really disappointing this time, which makes people sit up and take notice.

Be steady and far-reaching, and then create an intelligent driving decision control system.

In recent years, driven by policies, technology, market demand and capital, the process of automobile intelligence has been further accelerated, and autonomous driving technology has also ushered in a new stage of development. IDC’s "China Self-driving Vehicle Market Data Tracking Report" shows that in the first quarter of 2022, the penetration rate of L2-class self-driving cars in the passenger car market reached 23.2%, and L2-class ADAS is the core of the commercial landing of self-driving cars at this stage.  

At present, overseas giants occupy a high market share. However, with the rapid increase of the penetration rate of ADAS, China automobile enterprises have a great opportunity to break the monopoly of overseas giants, and major automakers, suppliers, Internet companies and other enterprises have come to the end, hoping to compete for victory in the uncertain domestic market. Under the general trend of the rise of independent brands, with the advantages of localization, high cost performance, coordinated chassis control and timely service response, Lianchuang Automotive Electronic Intelligent Driving Team has grown steadily in a down-to-earth manner through cooperative development with OEMs such as SAIC, Jianghuai, Datong and Aichi, and polished the differentiated user experience to the extreme. The products cover all application scenarios of L1-L4+, and it has the ability to compete with the world’s first-class suppliers.

Be steady and far-reaching, and then create an intelligent driving decision control system.

Figure 1 Lianchuang Automotive Electronic Intelligent Driving Product Roadmap

Consolidate the cornerstone and maintain the ingenuity.

The product solution of Lianchuang Zhijia ADAS is mainly a lightweight controller with medium and low computing power of 1V/1R1V/3R1V/5R1V.

Be steady and far-reaching, and then create an intelligent driving decision control system.

Figure 2 Lianchuang Automotive Electronic Intelligent Driving Product Planning

The main challenge of developing this kind of products is how to achieve the ultimate performance with limited computing power and cost; And how to create differentiated functions and establish technical highs to reflect publicity and brand power. Lianchuang Zhijia ADAS products adopt international and domestic SOC differentiation dual schemes, which greatly meet the diversified needs of customers, and the modular design can flexibly adapt to the full range of L1-L2+ vehicle architectures.

From the realization of basic functions to continuous optimization, Lianchuang Zhijia team constantly solved various Corner case in the test, accumulated a total of more than 200,000 kilometers of road tests, and realized closed-loop solutions to many problems found in the road tests.

Be steady and far-reaching, and then create an intelligent driving decision control system.

Figure 3 Lianchuang Automotive Electronics ADAS National Road Test Starts

Compared with the practice of "patching" a single problem by some enterprises, Lianchuang Zhijia starts from the root of the problem, thinks systematically, constantly upgrades the core algorithm framework and underlying architecture of each function, improves the performance of the real vehicle ADAS function under various complex working conditions, and calmly responds to various extreme scenarios. For example, multi-layer safety check is carried out on vehicles, sensor measurements and environmental signals to ensure the safety of vehicle functions when signals are abnormal, and the expected trajectory is generated by using structured road and traffic flow information to improve the robustness of lateral functions.

In order to solve the problems of large dead zone of EPS actuator, uncomfortable experience brought by high steering wheel speed in the dead zone, and braking stagnation and second start caused by abnormal drag of ESC actuator calipers, the intelligent driving team gave full play to the collaborative advantages of Lianchuang drive-by-wire chassis development team, introduced EPS lower control into intelligent driving upper control, and proposed a four-level closed-loop control algorithm, so that the lateral function can obtain a better control experience without demanding steering system. In order to optimize the driver’s comfort experience in cut-in scene, an adaptive adjustment strategy based on cut-in distance and time is proposed. In order to reduce the false triggering of AEB-related functions, the confidence level of AEB and FCW functions is judged in different scenarios by accessing the relevant security signals provided by the perception suppliers, thus improving the accuracy of AEB and FCW functions. There are countless similar technical optimizations. These measures have greatly improved the driving experience under the premise of ensuring safety, making safety and comfort a significant label for Lianchuang Intelligent Driving products. At the same time, the collaborative development and cooperation between the intelligent driving and the drive-by-wire chassis team in Lianchuang packaging scheme creates the effect of "1+1>2", providing customers with more safe and intelligent driving experiences.

Under the continuous optimization of Lianchuang Intelligent Driving Team, the performance of Lianchuang automotive electronic ADAS products is not inferior to that of Global Tier1. Among them, Lianchuang’s regulatory test results of AEB function of automotive electronics ranked first among various benchmark models, and reached a very low false trigger rate in daily public roads.             

Be steady and far-reaching, and then create an intelligent driving decision control system.

Figure 4 Lianchuang Innovative Functional Features of Automotive Electronic Intelligent Driving

Customer first, continuous pursuit of Excellence

Lianchuang Zhijia team has successively cooperated with SAIC passenger cars, Jianghuai and Aichi to develop and fully realize the mass production of ADAS products. For all kinds of problems in the process of project cooperation, Lianchuang Zhijia team has given a joint creation plan, which has won unanimous praise from customers.

Lianchuang Zhijia is committed to meeting the differentiated needs of the OEM. For the parts not mentioned in the customer function specification at the initial stage of the project, Lianchuang Zhijia will focus on customer experience and continuously optimize and realize the high-quality subjective feeling of driving. Lianchuang Zhijia has an efficient project development process, which can realize the closed loop from requirements input to defects and rapid iteration of software development, ensuring the accurate realization of project nodes and high-quality delivery standards.

In order to solve the problem of tight time nodes in some projects, Lianchuang Zhijia also has corresponding special processes to achieve faster communication and ensure the achievement of node goals.

Steady and far-reaching, then promising

Lianchuang Zhijia is also laying out and planning the future while improving and maturing ADAS products. By recruiting talents, setting up relevant attack teams, and strengthening technical exchanges with peers, we will promote the independent development of functions such as AEB, full environment integration and DNP, and realize the iterative research and development of autopilot functions from L2 level to L3-L5 level in stages to meet the needs of customers and consumers. Lianchuang Zhijia is committed to creating independent products suitable for its own national conditions and breaking the monopoly of foreign giants. The goal is to realize the mass production of autonomous AEB, all-environment integration and interactive lane change by the end of this year, and complete the mass production of DNP by the middle of next year.

Lianchuang Zhijia is based in China, facing the world, working closely with domestic mainstream car companies and actively participating in global competition. Bring safer and more comfortable driving experience to consumers and provide better products and value-added services to the main engine factory. In the starry sea of intelligent driving, Lianchuang Intelligent Driving Team will continue to move in the right direction, be steady and far-reaching, and then be promising. At the same time, Lianchuang Zhijia will also provide a bigger development platform and attract more like-minded talents who are dedicated to the industry and serve the country!

In addition to the pure visual intelligent driving without drawing, it is possible to mass-produce all-solid-state batteries. Is there really a lot to watch in 2024 GAC Technology Day?

[EV Vision Report] I remember that in last year’s Guangzhou Automobile Science and Technology Day, Guangzhou Automobile Group exhibited a number of cutting-edge scientific and technological achievements including a complete vehicle equipped with a hydrogen-electric hybrid system, the pioneering world’s first passenger car ammonia engine, highly integrated N-in-one electric drive technology, and the Guangzhou Automobile Rubik’s Cube scene co-creation platform that led the industry trend. At the same time, Guangzhou Automobile Group also ushered in the debut of Guangzhou Automobile flying car GOVE. This innovative product fully demonstrated Guangzhou Automobile Group’s in-depth understanding and active exploration of the future automobile concept.

With this year’s Guangzhou Automobile Science and Technology Day coming again, what "housekeeping skills" will Guangzhou Automobile Group show? Next, we will sort out and analyze the key exhibition contents of Guangzhou Automobile Group on this Science and Technology Day.

First of all, on this year’s Guangzhou Automobile Science and Technology Day, Guangzhou Automobile Group announced several important technological advances, including GARCIA Guangzhou Automobile’s unmanned pure vision autopilot technology, Guangzhou Automobile’s all-solid-state battery technology, and a brand-new intelligent light business architecture iGLCA. In addition, Chuanqi E9 Electric Welfare Edition was officially launched. Among them, unmanned pure vision autopilot and all-solid-state battery technology are expected to carry out vehicle trial installation in 2026.

 Among them, GARCIA’s unmanned pure visual intelligent driving system is planned to be put into full production in the spring of 2026. The core of this technology is to imitate human visual perception, so that vehicles can recognize and understand the surrounding environment only through cameras without relying on sensors such as lidar.

 

In the live demonstration, GAC demonstrated two automatic parking technologies. One is that in the scene of reversing into the warehouse on a broken road, after the driver selects the target parking space in the car, the car can automatically complete the reversing action, and the whole process does not need hands to operate. The other is remote parking, where vehicles can smoothly park in mechanical parking spaces. These demonstrations show the maturity of GAC in automatic parking technology.

 

Guangzhou Automobile Group also announced that they have completed the research and development of 30Ah large-capacity all-solid-state battery, and it is expected that it will be first mounted on Haobo model in 2026.

This battery uses 100% solid electrolyte, which has high energy density, high safety and wide temperature range.

Thanks to the third generation sponge silicon anode and high surface capacity solid cathode technology, the energy density of the battery has reached more than 400Wh/kg. Compared with the existing liquid lithium-ion battery, the volume energy density has increased by 52%, and the mass energy density has increased by 50%, which can achieve a battery life of more than 1,000 kilometers.

In addition, in terms of safety, this battery can withstand acupuncture and cutting without failure, and can withstand 200 degrees of high temperature.

On the Guangzhou Automobile Science and Technology Day, Qiji Automobile demonstrated the mass production prototypes "MLounge Qiji First Class" and "MBoard2.0 Qiji Core Intelligent Chassis" based on the new intelligent light business architecture iGLCA. IGLCA architecture includes universal core intelligent chassis (MBoard) and customizable core intelligent space (MSpace), aiming at solving the challenges of standardization and personalization of commercial vehicles, and improving vehicle development speed and module sharing rate. The architecture supports a variety of power structures such as pure electricity, extended range and hydrogen energy, and can derive 3.5-6 tons of LCV, light truck, light passenger and Van.

 

The first prototype of Qiji Automobile’s core smart space mass production, MLounge "Qiji First Class", is scheduled to be put into production this year. This model adopts MBoard 1.0 wire-controlled chassis and EEA architecture, which supports L2-level assisted driving and L4-level automatic driving, and the digital intelligent cabin can realize various scenes such as office and rest.

MBoard 2.0, a new generation of Core Intelligence Chassis, realizes the software-defined chassis (SDC) through distributed drive, global integration and fusion control, and the data-driven vehicle dynamics and energy management are self-iterative and digital twin self-evolution, thus realizing the operability of the chassis. Combined with plug-in cabin-driving separation technology, MBoard 2.0 can reduce the total operating cost of the vehicle and improve the efficiency of the transportation platform, and it is planned to realize small-scale mass production within two years.

On the whole, after a comprehensive review of the development of new energy vehicles, it is not difficult to find that its pace of change is rapid and the competition is fierce. In this ever-changing industry, if enterprises lack forward-looking insight and strategic thinking, it will be difficult to stand on the high-speed development track. Guangzhou Automobile Group, as a pioneer in the field of new energy vehicles, knows this well. With strong scientific and technological strength and technical research and development reserves, Guangzhou Automobile Group actively creates a leading position with the foresight of surpassing the industry. With the gradual landing of these technologies, we expect Guangzhou Automobile Group to announce more innovative achievements for us in the future science and technology day and show its profound technical strength and market competitiveness.

Xiaomi Auto’s monthly upgrade plan is announced! Push began in early May.

On April 18th, Lei Jun responded to the online time of wireless CarPlay function of Xiaomi SU7 in the live broadcast. He said that this function is expected to be pushed into the car through OTA in early May.

In addition, Lei Jun also requires the team to push OTA upgrade to users at least once a month, and plans to promote NOA to the whole country by the end of May, and NOA to all regions in August.

At present, the iPad car control function has been launched, just download the "Xiaomi Auto Development Screen" APP to use it. After connecting the hot spots of the car, you can enjoy the original car-like experience such as seat air conditioning adjustment, multimedia adjustment and audio-visual entertainment.

Lei Jun previously said that Xiaomi SU7 will be the best choice for Apple to buy smart electric vehicles. He said that the car supports protocols such as wireless CarPlay and AirPlay, which can realize deep driver interconnection.

Two car accidents in three days! Huawei asked the world, but it couldn’t stop? Yu Chengdong once said: It’s hard to hit.

It was only one day after the news of "Asking the M5 Smart Driving Edition to Ride BYD Dolphin". On November 14th, another video of an accident with the M5 was circulated on the Internet.

According to the image of the vehicle driving recorder circulated on the Internet, at about 9: 29 am on November 14th, an M5 car was driving normally on the two-way four-lane pavement on the left, with a speed of about 60-80 km/h.. A minute later, at 9: 30, a construction vehicle suddenly appeared in front of the road, and a truck suspected of asphalt was towed, but no warning signs were set in front of the construction vehicle.I saw the video car directly hit the trailer.

It can be seen from the live pictures circulated on the Internet that the two airbags in front of the M5 all popped up, and the engine compartment was seriously damaged. However, no obvious deformation was found in the A-pillar. According to the netizen who broke the news, the driver opened "assisted driving" and "Huawei directly towed the car away" after the accident.

Two car accidents in three days! Huawei asked the world, but it couldn't stop? Yu Chengdong once said: It's hard to hit.

Is it the fault of Huawei’s wisdom?

one

Ask M5, intelligent driver or mentally retarded?

As of press time, Weibo, the official of AITO Auto, has not made any response to this matter.

In response to this accident, netizens are also "noisy".

The questioning netizens think:

Why didn’t AEB work at that time?

Didn’t you say you were far ahead?

Didn’t Yu Dazui say that "it’s hard to hit if you want to"?

Q: The M5 driver’s assistance was turned on, but it still failed to recognize the obstacles ahead, and it was badly hit. So do you still believe in the NB boasting of car companies?

Two car accidents in three days! Huawei asked the world, but it couldn't stop? Yu Chengdong once said: It's hard to hit.

On the other side, netizens think:

"Look at the picture and you will know that this is not a smart version, and there is no lidar."

This is the "Bosch", which belongs to the retarded version.

It’s two different things that it’s difficult to crash and it’s impossible to crash, and this is the old M5, which has no intelligent driving ability at all.

However, according to the blogger "New Car Tribe" on the afternoon of 15th, it was revealed that:AITO automobile has paid attention to this matter.The vehicle is 22 models of M5 EV.Before the collision, the vehicle turned on the auxiliary driving, and the early warning and AEB were triggered normally, which minimized the impact caused by the collision and did not cause personal injury.

Two car accidents in three days! Huawei asked the world, but it couldn't stop? Yu Chengdong once said: It's hard to hit.

According to this response, the accident vehicle is a standard version, not equipped with lidar, not a smart driving version.According to netizens, this car may use Bosch’s "ACC adaptive cruise control system".

Two car accidents in three days! Huawei asked the world, but it couldn't stop? Yu Chengdong once said: It's hard to hit.

According to the data, the function of ACC system is developed on the basis of the traditional cruise control device. The difference is that cruise control can only limit the speed, and the steering wheel and brakes need to be controlled by the driver, while ACC can better help the driver coordinate the steering wheel and brakes.Using ACC can free the driver’s feet to a certain extent, but his hands can’t leave the steering wheel.

Judging from the video of this accident, the driver has no obvious "takeover action", and there is no obvious "braking action".

No wonder some netizens questioned that this is "opening the mentally retarded version as a smart driving version"?

Coincidentally, on November 13th, a collision accident involving the M5 version riding on BYD Dolphin caused widespread concern. At the Liaobu User Center in Dongguan, a test drive of Huawei’s M5 Smart Driving Edition suddenly accelerated when reversing, then quickly hit the BYD dolphin in the rear and finally "rode" on the dolphin.

On the evening of November 13th, Yu Chengdong made an emergency response: the customer mistakenly stepped on the accelerator as a brake when reversing, resulting in hitting the rear car. Regarding the non-intervention of AEB function, Yu Chengdong said that after communicating with the ADS team and quality, the vehicle backward emergency braking did not recognize the stationary vehicle, and it was clearly marked in the manual.Therefore, the cause of the accident is that the customer mistakenly stepped on the wrong accelerator pedal.

The accident was also wrongly rated by netizens as a "win-win", BYD has "hard strength against truth" and the world is "all-round crushing".

2

Why are there many questions about "smart driving"?

There have been two accidents in succession. From the comments of netizens, it can be found that some consumers have begun to question "smart driving".

For example, when Dongguan Liaobu reversed its car, many users will immediately think of the sentence that Yu Chengdong once mentioned-"It’s hard to hit it". In fact, this is for the new M7. At that time, Huawei released the "omni-directional anti-collision system", which can identify all obstacles in the rear and take the initiative to stop.At that time, Yu Chengdong even shouted the words "It’s hard to reverse and hit".

However, users only remember that "it’s hard to hit" and don’t deeply understand its limitations.

It is reported that the "omni-directional anti-collision system" supported by Huawei ADS 2.0 is not "omnipotent" and has many limitations. For example, the backward emergency braking of the vehicle does not recognize the stationary vehicle; For example, the driver is stepping on the accelerator pedal, brake pedal or turning the steering wheel sharply; There is a large vehicle behind the vehicle, which blocks the detection area of the radar or camera of the vehicle.

For example, the test drive accident of Dongguan Wenjie M5 Zhijia Edition does not belong to the scene contained in "It is difficult to hit it". In addition, many netizens don’t know that the 22 models of M5EV only have adaptive cruise function.

Huawei’s advanced intelligent assisted driving system "Huawei ADS 2.0" was released on April 16th this year. The first model is AITO Wenjie M5 Smart Driving Edition. After the actual measurement of many media, this system has indeed improved a lot, "comparable to the old driver." Then, on September 12th, M7 was launched, the average price was lowered by 38,000, and there was a smart driving version, which only ignited the enthusiasm of consumers.On October 6th, the circle of friends in Yu Chengdong announced that the number of new M7s would exceed 50,000, and said with emotion, "It’s not easy to come back to life!"

As the manufacturer of M5 and M7, the share price of Cyrus has also achieved a "shocking reversal". Since the bottom in June, the share price has risen as high as 280%. The increase is also "far ahead" among all automakers.

Two car accidents in three days! Huawei asked the world, but it couldn't stop? Yu Chengdong once said: It's hard to hit.

Therefore, at present, some consumers have too high "expectations" for Huawei’s smart driving, and once something goes wrong, they will have doubts. In practice, some drivers rely too much on assisted driving.

three

Intelligent driving is more prone to accidents?

L2+ is more prone to accidents?

A few days ago, at the 2023 China Automobile Software Conference hosted by China Automobile Industry Association, Zhu Xichan, a professor at Tongji University Automobile College, publicly said: What we think of as the ADAS function with low technical level is safe, because no one regards it as autonomous driving.On the contrary, L2+ intelligent driving is easier for consumers to relax their vigilance. They may be distracted, play with their mobile phones or even lie down to sleep. It is this L2+ stage of "one bottle is dissatisfied and half a bottle is swaying" that is more prone to accidents.

Take "Huawei ADS 2.0" as an example. Even though it claims to be infinitely close to L3, its essence is L2. The core feature of L2 is to release hands and feet, but not eyes.

Two car accidents in three days! Huawei asked the world, but it couldn't stop? Yu Chengdong once said: It's hard to hit.

L2 driver assistance represents an advanced driver assistance system, which gives the vehicle the ability to automatically perform acceleration, deceleration and steering operations. howeverCompared with fully automatic driving technology, L2 still needs the real-time driver.Ability to monitor and prepare to take over vehicles.

Take the crash on 14th as an example. According to L2′ s operation specification, the driver should be able to see the engineering work vehicle stopped in front and take over the vehicle in time, such as stepping on the brakes. Of course, it may be illegal for the engineering vehicle in the video not to put warning signs in the coming direction.

Judging from the current law, if an accident is caused by using the driver assistance function, the driver is still the subject to bear the responsibility.

Take the Regulations on the Administration of Intelligent Networked Vehicles in Shenzhen Special Economic Zone as an example, which stipulates: "If an intelligent networked vehicle equipped with a driver commits a traffic violation, the traffic management department of the public security organ shall punish the driver according to law; If a traffic accident occurs and one party of the intelligent networked vehicle is responsible, the driver of the vehicle shall bear the corresponding liability for damages; If a traffic accident is caused by the quality defect of the intelligent networked car, the driver can recover from the manufacturer and seller of the intelligent networked car after assuming the liability for damages according to law. "

Zhu Xichan said that L2+ intelligent driving is between L2 and L3, and the boundary is often blurred. Enterprises are only willing to bear the product responsibility of "assisted driving", but radical consumers may regard L2+ intelligent driving as L3.

Therefore, at this stage, all assisted driving and intelligent driving need the driver’s full attention to be ready to take over the car at any time. Excessive reliance on technology, on the one hand, improves the probability of accidents, and on the other hand, bears the main responsibility for accidents.

Finally, Zhu Xichan suggested that the certification of L3 high-grade autopilot needs to be promoted rapidly to solve the safety problem.

Yu Chengdong, Huawei: The M7 also has a smart driving version, which is close to L3, ahead of Tesla and others.

On the eve of the 20th Shanghai International Auto Show on April 18th, Huawei released the advanced intelligent driving version of the M5, and announced the official launch of the new car. This time, Huawei launched four models with extended range and pure electric power versions, with the price range of 279,800-309,800 yuan. It is reported that the new car was first equipped with HUAWEI ADS 2.0 intelligent driving system. According to Huawei Yu Chengdong at the press conference, the driving skill of the new car is comparable to that of a ten-year-old driver.

Yu Chengdong claims that this is an L2.99999 … class intelligent driving system, which is infinitely close to L3-class high-order intelligent driving system, and it is far ahead of many rivals, whether compared with the new forces or Tesla PK. Does this also mean that the technology of HUAWEI ADS 2.0 intelligent driving system has ranked first in the world? People didn’t say it directly, and we didn’t ask directly.

It is worth mentioning that the M5 Intelligent Driving Edition will also be the first vehicle equipped with HUAWEIADS2.0? intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 at the same time. The officially claimed intelligent driving technology that is infinitely close to L3 may be the biggest selling point.

It is reported that Wenjie M5 Intelligent Driving Edition is equipped with an overhead laser radar, three millimeter-wave radars, 11 high-definition cameras, 12 ultrasonic radars and a brand-new antenna technology with doubled signals, which is the first to realize the high-speed and high-order intelligent driving function in urban areas without relying on high-precision maps, which can achieve 360-degree full coverage, with the longest detection distance of 200 meters, 1GB of data processing capacity per second and all-weather perception.

According to its internal test, it is said that the intelligent driving version of the new car has achieved a maximum braking of 50km/h for the emergency braking of the pedestrian "ghost probe" with strong glare at night; At night, the unlit tunnel car overturned, which can achieve the highest braking speed of 60km/h; Bicycles crossing the road can stop at a maximum speed of 60km/h, which means that Huawei’s system is safer and more secure. In addition, the car can also realize the functions of high-speed NCA and city NCA, super automatic parking and higher-level parking service, etc. It is reported that automatic parking is also a second kill. In addition, under the empowerment of HUAWEIDriveONE electric drive platform, the M5 version of Zhijie also has a zero-speed acceleration of 4.4 seconds. Huawei’s HUAWEIDATS system, all-aluminum chassis, front double wishbone and rear multi-link, 20-inch double five-amplitude sports wheels and red brake calipers also appeared on the car. It is worth mentioning that at this year’s Shanghai International Auto Show, Huawei’s new car also appeared on the booth.

What about the power of the new car?

In terms of power, the M5 version of Zhijie still uses extended-range hybrid and pure electric, in which the extended-range hybrid version uses a 1.5T engine, with a maximum power of 152hp, a rated power of 60kW of the extended-range generator, a comprehensive peak power of 200kW, a fuel consumption of 0.53L/100km under WLTC, a pure electric battery life of 255km and a comprehensive cruising range of 1425km.

The pure electric EV version will provide a rear-drive version and a four-wheel drive version, in which the motor of the rear-drive version has a maximum power of 272 HP and a peak torque of 360 Nm; The four-wheel drive motor has a total power of 428 HP or 496 HP and a peak torque of 720 Nm or 675 Nm.

According to the latest news on the Internet, apart from the asking M5, the asking M7 will also launch a smart driving version in the future, but the time will be a little later. Technically, the asking M7 smart driving version is basically the same as the asking M5, and it is only a selling point in the medium and large SUV market to meet the needs of the new generation market.

I haven’t personally tested the function of Huawei’s M5 Intelligent Driving Edition. Is it true that, as Yu Chengdong said, it can not only lead Tesla too much, but also other new forces can’t compare with it? Li Xiang previously said that the ideal L9 is the best SUV within 5 million yuan, while Yu Chengdong said that Huawei’s upcoming M9 SUV will have no rivals in the SUV market within 10 million yuan.

Bragging and mouthing can’t fully reflect your skills and level. In my opinion, everything must be implemented on the strength of products, and speaking with products is the biggest killing trick. No matter in which industry, it is easy to prove that you are the best in the world, and PK will be finished. Put more energy into technology research and development, and focus on how to ensure product quality to the maximum, so as to make a good car and complete the transcendence of China brand over joint venture brand. At that time, it was also the time for our China brand to dominate.

This article was originally produced by [Auto Market Special Review/Li Te Er] New Media Studio. The author of this article is Qiu Yue, and the source should be indicated in the reprint.

Is it really affordable or is there a trap? Is free broadband really a good deal?

  Handling a mobile phone number can not only make phone calls and send text messages, but also bind broadband accounts and get free broadband — — This "mobile phone package+free broadband" model sounds practical and cost-effective, and is favored by many consumers. Mr. Liu, a Shanghai citizen, chose a similar communication package. He told the author that the primary reason for his choice was "feeling very cost-effective".

  However, some users said that without their knowledge, the free broadband that was handled a year ago began to be charged quietly, but it was difficult to cancel it. Is the "free broadband" package really affordable or is there a "trap"? What problems should consumers pay attention to when choosing this kind of business?

  "Package" is not for everyone.

  Data show that at the end of 2018, the number of fixed Internet broadband access users in China reached 407.38 million, an increase of 58.84 million over the end of last year. Free broadband and preferential packages vigorously promoted by major operators are indispensable. Operators seize market share through free broadband, which makes giving free broadband to mobile phone packages increasingly become a mainstream communication package type. However, when different consumers choose this kind of package, the experience is very different.

  Yan wang, who lives in Zhengzhou, Henan Province, has been using a mobile phone to bind broadband services for three years. "The free broadband given in the mobile phone package is no problem to use, and the mode of automatic monthly payment also provides convenience for users." Yan wang said that when he first moved into his new home, he packed a set meal with the recommendation of the salesman. "Do broadband alone for a month to 40 yuan; Tied together, the telephone bill and broadband add up to 68 yuan every month, and I feel that the price is still very affordable. "

  However, Cui Le, a junior at Wuhan University, is not satisfied with the same "free broadband" business. Under the propaganda of the communication company, Cui Le and several roommates handled a set meal together. However, after a period of use, Cui Le found that the given broadband service was not suitable for campus use: the database purchased by the school could not be used, and the teaching platform could not be logged in. But at the beginning of the business, no one told them that such problems might occur. After several months of continuous deduction, Cui Le and several roommates felt "lost" and had to go to the business hall at the same time to unsubscribe from the business and cancel their mobile phone numbers.

  Be careful of "default automatic renewal"

  The author’s investigation found that consumers’ dissatisfaction with the "mobile phone package+free broadband" model is mainly reflected in the following aspects:

  Free broadband is difficult to meet the needs of specific groups. Like Cui Le, many students in school have been troubled by the incompatibility between free broadband and campus network, which leads to the helplessness of going to the library to "surf the internet" when there is broadband in the dormitory.

  Most free broadband packages are automatically renewed by default, which is unreasonable for users who don’t want to use broadband continuously. Netizen "john young" vomited on the social network that his phone bill somehow rose to the monthly 300 yuan. Only after inquiring did he know that the free broadband he had received had expired, but the service did not terminate, but he continued to deduct money.

  For users who want to unsubscribe, change packages or "port number transfer", the process is relatively troublesome. Xiao Zhang, who studied at the Central Academy of Fine Arts, applied to the operator for changing the lower tariff package in early 2018, but it has not been changed successfully so far. "The salesman first said on the phone that he would help me change it and take effect the next month, but then I found that the previous package had been automatically renewed for one year. To cancel the contract, I can only go to the business hall where the number belongs. My mobile phone number is from my hometown in Henan. It is impossible to go back from Beijing just to change the package. "

  "port number transfer" forced operators

  Can consumers avoid the above troubles while enjoying the preferential treatment? During the interview, Xu Li, a staff member of China Unicom, suggested that consumers should fully understand the package and contract before buying. "In order to avoid unnecessary troubles, users must carefully read the terms of the package contract before or during the handling of such bundled packages, and ask for early termination, ‘ Port number transfer ’ , due fees, etc., and then make a choice based on your own situation. " Xu Li said.

  In response to the problem of automatic fee deduction, Liu Chunyan, an associate professor at Tongji University Law School, pointed out that mobile phone operators and users signed service contracts. If the operator does not inform the user and changes from free to charge, it is a unilateral change of the contract, which is a violation of the contract and constitutes a breach of contract. Furthermore, taking the form of automatic deduction unilaterally also infringes on the property rights of users, which constitutes infringement.

  The promotion of "port number transfer" is also forcing major operators to improve network quality and service level as soon as possible. On May 21st, at the policy briefing in the State Council, Chen Zhaoxiong, Vice Minister of the Ministry of Industry and Information Technology, pointed out that users should be guaranteed to fully enjoy the rights and interests of "port number transfer" and ensure that "port number transfer" will be realized nationwide before November 30th this year, so as to truly "take the number in hand and leave when you say it".

  Xu Li believes that "port number transfer" has brought great challenges to operators. "In the future, we will optimize the package and simplify the products from the user’s point of view." Yan wang said with emotion: "‘ Port number transfer ’ The times are coming, and operators should think more about how to make good products. Users should be informed of the package terms more transparently, instead of using ‘ Free broadband ’ Wait for the gimmick to tie the user. "

Network Ethics and Game Culture Branch held a game in Shanghai to become a "new position" for the inheritance of traditional culture.

  China Youth Network Shanghaisevenmoon28Nidian(Reporter Fan Huiqin, Xu Yizhen, correspondent Sun Jiaoshu) On July 27th, the 15th ChinaJoy Network Ethics and Game Culture Branch was held in Shanghai. As an important branch of the 15th China International Digital Interactive Entertainment Exhibition (ChinaJoy), the theme of this conference is "Game Development and Online Inheritance of Chinese Excellent Culture", aiming at implementing the "Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture", promoting the implementation of the "China Good Netizen" project in the field of online games, creating a healthy and harmonious network ethics and game culture, realizing the creative transformation and innovative development of Chinese excellent traditional culture, and promoting the construction of online spiritual homes.

  The conference was guided by the Network Social Work Bureau of the Central Network Information Office, co-sponsored by the Central Network Film and Television Center of the Communist Youth League, China Culture and Entertainment Industry Association and China Culture Network Communication Research Association, and hosted by Zhongqing Video, Mobile TV and China Youth Network. Relevant persons in charge of the Network Social Work Bureau of the Central Network Information Office, cultural experts and scholars, and representatives of game companies gave wonderful speeches and in-depth discussions on the core theme of "game development and online inheritance of Chinese excellent traditional culture", and put forward views and suggestions with great reference value.

  (A) representatives of game enterprises: actively spread the excellent traditional Chinese culture with games as the carrier.

  Ji Zefeng, vice president of Tencent Interactive Entertainment Group and Tianmei Studio Group, believes that the popular online games are one of the entertainment forms that teenagers love to see and hear, and can be used as an entry point for learning history and culture. For example, Li Shuai, a teaching teacher in Luoyang, Henan Province, used the derivative program "History of Kings" of the the glory of the king game to inspire students in the history class. This innovative teaching method that keeps pace with the times can achieve better teaching results, and also brings beneficial enlightenment to game companies and cultural educators. Games are endowed with certain social responsibilities because of their broad mass base and large market scale. At the same time, they also bear the advantages of "participation, interactivity, emotional resonance and motivation for learning", so games can stimulate the vitality of traditional culture in an innovative way. At the same time, Ji Zefeng also took the glory of the king, which has attracted much attention and heated discussion, as an example to explain how to implant excellent traditional cultural elements into the game, and then build a game worldview that integrates Chinese virtues and humanistic spirit.

  Wu Xinxin, general manager of Netease Game Market, thinks that game enterprises should adhere to the spirit of "keeping, breaking and leaving" of artisans, make breakthroughs on inheritance, innovate on breakthrough, and continue the cultural essence in the game from the perspective of "cultural inheritance and innovation in the digital age". One of the important reasons why Netease games can continuously refresh the game industry’s perception of product life is to use the explosive IP of traditional culture to recreate traditional classics.

  Edie, vice president of global brand and strategic cooperation of Perfect World, believes that Chinese culture is welcoming the opportunity of global communication, traditional cultural heritage can achieve China’s cultural self-confidence, and cultural self-confidence can help China’s culture go out to sea, and online games play a vital role as a communication carrier in the process of cultural exchange. Online games can break through geographical restrictions and truly realize communication without time difference. "Quality innovation, localization integration, open interaction, global integration and transcendence development" is the global communication strategy of the game industry at present and in the future.

  Huang Wei, vice president of Sohu Changyou, analyzed the current situation of traditional culture in the game industry with the game "Eight Dragons". Martial arts culture is one of the important contents of Chinese traditional culture exported overseas, and the most representative martial arts novels of Jin Yong are one of them. In the game works adapted from the classic martial arts novels, China’s traditional poems and songs, supplemented by calligraphy, set off the ancient artistic conception, which can effectively promote and spread Chinese traditional culture.

  (2) Representatives of experts and scholars: The combination of games and education calls for the development of "China style" online games.

  Liu Zhejun, associate professor, master tutor and assistant dean of Tongji University, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

  In addition to bringing happiness to everyone, game technology has also played an increasingly important role in higher education. Liu Zhejun, an associate professor at Tongji University’s College of Art and Media, combined with his own teaching experience and research results, expounded the mode and prospect of cooperative development between higher education and game industry: on the one hand, colleges and universities cultivate talents for the game industry; On the other hand, games are intervening and changing the educational model of colleges and universities. In addition, game technology has shown exciting and infinite potential in interdisciplinary research, and traditional culture will glow with vigorous vitality in the organic integration of the two.

  Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

  Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, introduced the gamification education incentive system, which takes the concept of cultivating education and information technology as a means to highlight the process and realism of gamification education incentive, so that students can arouse their interest in learning, develop their personality potential and form good behavior habits and study habits in this process, which will be beneficial to the communication needs of Chinese excellent traditional culture.

  Jiang Guangxue, director of Peking University Youth Research Center and special researcher of National Network Information Office, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

  The influence of online game industry on teenagers’ culture, education, entertainment and aesthetics can not be ignored. Jiang Guangxue, director of Peking University Youth Research Center and special researcher of the National Network Information Office, emphasized the educational and aesthetic functions of games in the process of cultural inheritance. He believes that the combination of online games and traditional culture should "respect the truth of history, respect the goodness of culture and build the beauty of games".

  Tian Shu, deputy secretary general of China Online Game Guild Alliance, founder of CGG China Guild and president of KOK Guild, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

  For a long time in the past, most of the game types or themes that domestic gamers came into contact with were mainly western mainstream cultural backgrounds. At present, there is no shortage of game products with Chinese traditional cultural elements, but these games have not got rid of the western game mode of doing tasks, fighting monsters, upgrading, strengthening equipment and downloading copies indefinitely. Tianshu, deputy secretary-general of China Online Game Guild Alliance, founder of CGG China Guild Club and president of KOK Guild, believes that the world outlook, infrastructure and charging mode of games should truly conform to traditional culture, and should not only pursue external forms, but also highlight the personalized characteristics and symbols of game culture. Tianshu calls on game companies to develop and launch online games with "China style" based on games, so that teenagers can understand and inherit the splendid Chinese history and culture through games and grow into pillars of the country in the future.

  (3) Representatives of government departments attending the meeting: integrate China wisdom, inherit Chinese culture and carry forward the spirit of China.

  As of December 2016, the number of netizens in China reached 731 million, and the Internet penetration rate reached 53.2%. With the popularity of the Internet, online culture plays an increasingly important role in the daily life of netizens. As an important part of online culture, online games cover two-thirds of netizens and are deeply loved by the majority of players and netizens. The Central Network Information Office has always attached great importance to the healthy development of online games. At the beginning of 2016, it launched the project of striving to be a good netizen in China, aiming at promoting the socialist core values, cultivating and bringing up a new generation of good netizens in China, and actively promoting the dissemination of China’s concept of good netizens in online games and other online cultural fields, and successively guiding the activities such as the exhibition of positive energy deeds of the president of the "Qingye Cup" online game association and the training of online culture. Zhang Guangyao, director of the Network Social Work Bureau of the Central Network Information Office, said that online games play an important role in the construction of network culture and are also an effective carrier for inheriting and carrying forward Chinese excellent culture. And put forward four suggestions. First, consciously spread the concept of China’s good netizens in the field of online games, strengthen the recognition of cultural self-confidence of netizens, especially young netizens, and cultivate and bring up a new generation of good netizens in China; The second is to further popularize network literacy education, and guide the majority of gamers, especially teenagers, to form a civilized and healthy online lifestyle and a network behavior norm of respecting morality and being kind; Third, further strengthen the social responsibility of online game enterprises, and insist on paying equal attention to economic and social benefits.Set an example in fulfilling social responsibilities and strengthening youth’s online protection, promote the healthy development of online game industry, and make important contributions to the construction of network culture with China characteristics; Fourth, we should further use online games to inherit Chinese excellent traditional culture and actively explore its treasures. On the one hand, we should attract netizens to pay attention to, understand, love and inherit traditional culture; on the other hand, we should make good use of the Internet platform to strengthen cultural exchanges between China and foreign countries and promote Chinese culture to "go global".

  Jin Haifeng, Vice President and Secretary-General of China Cultural Network Communication Research Association and Dean of Network State College of Changchun University, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

  Facing the vast ocean of network information, every netizen has the responsibility and mission to promote truth, goodness and beauty, socialist core values and the positive energy of social civilization to more people in the position of online public opinion. Jin Haifeng, vice-president and secretary-general of China Culture Network Communication Research Association and dean of Network State College of Changchun University, mentioned in his speech that spreading Chinese excellent traditional culture to teenagers in a simple and enjoyable way through the Internet and games is one of the ways to practice "positive energy of network communication".

  The Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture points out that "culture is the blood of the nation and the spiritual home of the people. Cultural self-confidence is a more basic, deeper and more lasting force. " Kong Ming, Secretary-General of China Culture and Entertainment Industry Association, pointed out that in the development, production, operation and promotion of games, game enterprises should integrate China’s wisdom, promote China’s culture, spread China’s value, lead the positive energy of the network with Chinese excellent traditional culture, and create a clear and rich space for online entertainment and cultural communication.