In recent years, domestic innovative drugs have entered the fast lane. New changes have created new demands for employing people. In the spring season, the war of grabbing people has started again. Recently, China Pharmaceutical University2024Class graduates"Action to promote employment spring breeze"The spring double election will be held in the gymnasium of Jiangning campus of the school. From all over the country350More than a well-known pharmaceutical enterprises and institutions with15000More than one post came to recruit talents.

Parasitic Disease Prevention and Control Institute of Chinese Center for Disease Control and Prevention, Institute of Intelligent Innovative Drugs of Zhejiang University, Second Affiliated Hospital of Army Military Medical University, China Pharmaceutical Group Co., Ltd., Shanghai Pharmaceutical (Group) Co., Ltd., Guangzhou Pharmaceutical Group Co., Ltd., Yangzijiang Pharmaceutical Group Co., Ltd. … The reporter noted that at this double election meeting, domestic well-known scientific research institutes, head pharmaceutical companies and innovative pharmaceutical companies accounted for about the total number of recruitment units.85％Among them, the core positions such as R&D, registration, clinical and quality management provided by participating companies accounted for more than65％The demand for innovative drug research and development talents is relatively large.

Pay more attention to practical experience and subject background. Senior students organize groups to recruit.

"This time, we organized a group to recruit, hoping that more schoolmates will join our company!" At the scene of the double election, by China Pharmaceutical University98The recruitment team composed of senior students of Grade I will involve six companies from Shanghai, Hefei, Xi ‘an, Jiangxi and other places in medicine, medical technology,AIAlumni enterprises in health fields such as intelligent robots and cleaning and disinfection equipment have joined forces to recruit new students.

China Pharmaceutical University 1998Zhou Hang, an alumnus and general manager of Xihe Medical Technology Shanghai Co., Ltd., told reporters that in recent years, the biomedical industry in China is undergoing significant changes. On the one hand, more and more biomedical enterprises are gradually changing from generic drugs to "0arriveone"Innovative drug track, drug market segmentation plate increased; On the other hand, with the rapid development of digital medical devices, the industry is in urgent need of fresh blood. "We hope that candidates have a cross-disciplinary background and more practical experience." Zhou Hang revealed that he received an interesting resume at the double election meeting. The graduate majored in industrial design, and after two years’ work, he was admitted as a graduate student majoring in biopharmaceuticals. At the first contact, Zhou Hang felt the "confusion" of the graduate. "He may feel that his cross-discipline is relatively large, but for our medical equipment and cleaning and disinfection equipment companies, such compound talents are needed. So we decided to admit this classmate. "

threemoontwentyJiangsu Quanxin Biomedical Co., Ltd. has just been listed in Hong Kong stock market, and this time they have brought job demands covering the whole chain of drug research and development, clinical trials and industrial transformation. Cheng Qun, director of the company’s personnel administration department, told reporters that biomedical enterprises have a high entry threshold, so there is an urgent need for more professional, practical and experienced talents. After entering the enterprise, they will further train the newly recruited graduates in the whole process to make a good talent reserve for the enterprise.

Cheng Qun introduced that the monthly salary of the post they provided this time is8500Yuandao12000Between yuan. "We look forward to the growth of new employees and enterprises. Therefore, we will carefully look at each student’s resume, understand their career development demands, help them make career plans, and provide a position that is more in line with the applicant’s professional background and development willingness. "

Industry-University-Research Liandong Original Drug Research Institute attracts job seekers.

"This year is our first year of open recruitment. The resumes collected at the double election meeting and received on the campus website in the past two days have exceeded.100Share. Pan Xi, administrative assistant of the Institute of Original Medicine of China Pharmaceutical University, said. The original drug research institute of China Pharmaceutical University, jointly established by China Pharmaceutical University and Nanjing Jiangning High-tech Zone, is2021Established in, will be officially put into operation this year.

"The research institute mainly provides a platform for the research and development of innovative drugs and cooperation in Industry-University-Research, so the gap of high-quality talents is still relatively large. This time we brought60Multiple positions. Pan Xi said that in addition to the achievements of recent graduates, as a new drug research and development platform, the research institute attaches more importance to the practical ability and teamwork ability of candidates.

Because the work place is very close to China Pharmaceutical University, and it is also a school-related work unit, there is an endless stream of graduates who come to the Institute of Original Medicine of China Pharmaceutical University for consultation. "What kind of requirements do we have for our classmates? What about the salary? I think I can try. " Wang Ping, a graduate of China Pharmaceutical University, solemnly submitted his resume. She told reporters that she is about to graduate from graduate school and is interested in the pharmacological direction of clinical drugs. It would be best if she could work in a research institute led by the school.

Graduates’ employment mentality is more positive. Artificial intelligence helps.

At the double-election meeting, the recruitment of high-quality biomedical enterprises also attracted many graduates from outside China Pharmaceutical University, and even many job seekers came from other places. Jing Yuanhao, a graduate student majoring in pharmacy at Nanjing University of Chinese Medicine, is one of them: "I did my homework in advance, so I want to see it. I have just submitted six or seven resumes. I hope to receive an interview notice andoffer. "

In the memo of Jing Yuanhao’s mobile phone, the list of companies that have submitted resumes is recorded. "From last autumn to now, I have already submitted about fifty or sixty resumes. I feel that I am more suitable for clinical supervisors (CRA) position, so all the reports are these. Jing Yuanhao’s mentality has also changed from being more willing to submit resumes to head pharmaceutical companies at the beginning of his application to gradually casting a net. "At first, I thought I could rush and try some head enterprises, but after the interview, I found that all the students around me were excellent, and I was always brushed off." After repeated choices and interviews, Jing Yuanhao decided to find a position that matched him with a more positive attitude and was willing to make more attempts.

Many graduates’ job hunting mentality is very similar to that of Jing Yuanhao. Liu Yanli, director of the Admissions and Employment Department of China Pharmaceutical University, told the reporter that compared with previous years, graduates in these two years have a more positive employment attitude and are more willing to seek stability. "Not only hope to have a more stable position, but also be more pragmatic. This is not only related to the big environment, but also shows that students have begun to pay attention to career planning in advance. " Liu Yanli suggested that before applying for a job, graduates should realize the coincidence between their major and the needs of employers in the market, find their own position, and participate in practice and social activities while completing their studies to broaden their horizons.

In order to make students have a good career and employment, the school is constantly playing a good role as a bridge. Liu Yanli said that this year, China Pharmaceutical University’s "artificial intelligence"＋The integrated platform of "Students’ Career Education" has been updated and launched. As long as students are in school, they can evaluate their interests, personality and values, choose their interested future careers and understand their career needs. At the same time, students can also make online appointments for one-on-one employment consultation with corporate executives, directors of new drug research and development or senior human resource managers inside and outside the school, and participate in online career planning education courses. In addition to artificial intelligence planning education, there are alsoAIResume optimization system, in which is set.50A resume template, graduates can upload their own materials and generate resumes with one click.

Xinhua Daily Meeting Point reporter Ye Zhen

　　Zhongxin. com, July 16 th: The property market handed over the semi-annual report, and it depends on a "word" in the second half of the year?

　　Zhongxin Financial Reporter Zuo Yukun

　　On July 15th, the National Bureau of Statistics announced the changes in the sales price of commercial housing in 70 large and medium-sized cities in June, as well as the national real estate development investment and sales from January to June, all of which are heavy data reflecting the operation of the real estate industry in the first half of the year and judging the development situation in the second half.

　　Generally speaking, the word "stability" is still the trend and goal of the development of the real estate industry in the ups and downs.

　　House prices rose in June, and cities increased.

　　According to the data of the National Bureau of Statistics, the sales prices of commercial housing in 70 large and medium-sized cities generally stabilized in June, and the sales prices of new commercial housing and second-hand housing increased in 31 and 21 cities respectively, an increase of 6 from the previous month.

　　"The number of cities with rising housing prices has further increased, the market is in a stage of sustained and steady recovery, and the recovery of traditional hot cities has been further strengthened." Zhang Bo, dean of 58 Anjuke Real Estate Research Institute Branch, said.

　　From the perspective of specific cities, the rising intensity of first-tier cities has continued to increase. First, the growth rate of second-hand houses has expanded. Among them, the prices of new houses in Beijing and Shanghai rose by 0.8% and 0.5% respectively, showing the most obvious performance; Among the second-hand houses, only Shenzhen experienced a month-on-month decline with a range of 1%.

　　"Strong demand support in first-tier cities and the existence of price limit factors for new houses have led to a long-term high market attention. The Shenzhen market as a whole has been in a rebound stage, but due to the strong previous policies, especially the reference price of second-hand houses and other policies, the market recovery will be slow, and the short-term fluctuation of house prices is also normal. " Zhang Bo said.

　　Sales price index of new commercial housing in 70 large and medium-sized cities in June 2022. Screenshot from National Bureau of Statistics official website

　　Second-tier cities are in a state of continuous differentiation. In terms of new houses,The month-on-month increase in house prices in Chengdu and Hangzhou was greater than or equal to 1%, and the increase in second-hand house prices in Chengdu reached 2.0%., the performance is bright; The house prices in Harbin and Changchun still dropped significantly from the previous month.

　　"The hot-spot second-tier cities in the west and east have strong self-repair ability, and the effectiveness of policies is easier to be reflected in the market, especially with the supply of high-quality new houses, and the attention of the market is easy to increase." Zhang Bo thinks.

　　The overall recovery of third-tier cities is still slow. Cities with strong industrial support and great demand potential, such as Wuxi and Xuzhou, are gradually stepping into the upward channel, while more cities are still at the bottom stage, and the recovery process is expected to remain long.

　　Among them,The performance of Mudanjiang has attracted attention. The second-hand housing fell by 10.4% year-on-year, and it is also the only city with a double-digit decline.In May, the year-on-year decline of second-hand house prices was also 10.5%, and there was news in the market that "Mudanjiang house prices fell back to 51,000 suites 15 years ago".

　　"The repair of the current market is more driven by first-tier and strong second-tier cities. It is expected that the later repair will be transmitted to the surrounding second-tier and strong third-tier cities, and the market repair will gradually expand." Xu Xiaole, chief market analyst of RealData, thinks.

　　Sales price index of second-hand houses in 70 large and medium-sized cities in June 2022. Screenshot from National Bureau of Statistics official website

　　The downward trend of sales has been alleviated.

　　From the perspective of the overall housing prices of cities in each line, there are still some situations that need attention. Yan Yuejin, research director of the think tank center of Yiju Research Institute, mentioned that the year-on-year increase of new house prices in second-tier cities was the first decline in 79 months, that is, the first year-on-year decline since December 2015.

　　According to the data of the National Bureau of Statistics, the sales price of new commercial housing in second-tier cities turned from a month-on-month decline to an increase of 0.1%, and from a month-on-year increase to a decrease of 0.2%. The sales price of second-hand houses decreased by 0.1% month-on-month, which was 0.2 percentage points lower than that of last month.

　　"This shows that the pressure in second-tier cities is relatively high. The recent phenomenon of suspension of work and loan breaks is also generally concentrated in second-tier cities, so it is necessary to guard against the risk of over-cooling housing prices in some second-tier cities. " Yan Yuejin said.

　　In addition, the sales price of new commercial housing in first-tier cities increased by 0.5% month-on-month, with an increase of 0.1 percentage point over the previous month; The sales price of second-hand houses changed from the same last month to an increase of 0.1%. The sales price of new commercial housing in third-tier cities decreased by 0.3% month-on-month, the same as last month; The sales price of second-hand houses decreased by 0.3% month-on-month, which was 0.2 percentage points lower than that of last month.

　　"Although the property market is still in the process of finding the bottom, with the easing policy of blowout, the market decline has narrowed significantly." Zhang Dawei, chief analyst of Zhongyuan Real Estate, pointed out that in June, more than 100 cities have issued nearly 120 policies to stabilize the property market. As of June, the real estate regulation has exceeded 460 times, and only 286 times in the first half of 2021.

　　The continuous overweight of policies has also caused particular concern in the property market in the first half of the year.

　　According to data released by the National Bureau of Statistics on the 15th, in the first half of the year, the national investment in real estate development was 6,831.4 billion yuan, down 5.4% year-on-year; Among them, residential investment was 5,180.4 billion yuan, down 4.5%. The national commercial housing sales area was 689.23 million square meters, down by 22.2%; The sales of commercial housing reached 6,607.2 billion yuan, down by 28.9%.

　　"By splitting the monthly data, we can see that the monthly sales area in June was still the lowest point in the last four years, but the turnover decreased significantly year-on-year, with the sales area decreased by 18.3% and the sales volume decreased by 20.8%." Zhang Dawei said.

　　"The transaction scale of the real estate market bottomed out, and the cumulative downward trend of the sales area and amount of commercial housing was alleviated." The Central Finger Research Institute further pointed out that the year-on-year decline in the sales scale of commercial housing in June was significantly narrowed, which was closely related to the centralized release of the backlog of demand during the epidemic and the increase in corporate push in June to drive demand into the market.

　　Screenshot from official website, National Bureau of Statistics.

　　It should be noted that extreme conditions affect the rare stabilization of the market.

　　"In the short term, the national real estate market is showing signs of stabilization, but stable recovery still faces some pressure." The Central Finger Research Institute pointed out that some projects in some cities have recently stopped lending, which has adversely affected market expectations or dragged down the pace of market recovery to some extent.

　　Many people in the industry have pointed out the impact of similar problems on the current real estate market. Zhang Dawei also pointed out that the current problems faced by the property market are not just real estate problems, and targeted support policies should be introduced to avoid extreme situations such as loan suspension from affecting the rare stabilization of the market.

　　Recently, the regulatory authorities and some local governments have taken prompt action, and many banks have actively responded to the expectation of stabilizing the market. According to the Institute, from the short-term trend of the market, the transaction scale of commercial housing in July may be lower than that in June, but the high cardinal utility weakened in the same period last year and there is still room for real estate regulation and control policies, and the year-on-year decline in market scale is expected to continue to narrow.

　　Zhang Bo pointed out that the demand side can pay more attention to improving the crowd, especially in the down payment and loan interest rate, which will be more conducive to accelerating the pace of improving the crowd’s admission. On the supply side, there needs to be more flexible policies for housing enterprises. (End)

　　CCTV News: Tian Ming, male, born in December 1965, Han nationality, party member of CPC, monitor of Oilfield Engineering Technology Service Center of Sinopec Jiangsu Oilfield Company.

　　Tian Ming has been engaged in underground work for more than 30 years, adhering to my lofty ideal of contributing oil to the motherland, based on his post and making bold innovations, he has completed 92 innovations, authorized 34 patents and published 30 papers in core journals. The "Innovation and Application of Oil Testing Technology" won the second prize of the National Science and Technology Progress Award, with an efficiency of over 100 million yuan.

　　Honors: National Model Worker, National May 1st Labor Medal, National Technical Expert, National Most Beautiful Worker, Jiangsu May 1st Labor Medal, and Top Ten Craftsmen in Jiangsu Province.

　　Tian Ming, male, born in 1965, Han nationality, party member of the Communist Party of China, senior technician of Jiangsu Oilfield Branch of China Petrochemical Co., Ltd., has won the titles of national technical expert, national May 1st Labor Medal, national labor model, national most beautiful worker, national post study Lei Feng pacesetter, craftsman China of the year, Jiangsu Province time model, Jiangsu Province outstanding Communist party member, Jiangsu Province top ten craftsmen, Jiangsu Province May 1st Labor Medal, and group company technical expert.

　　Tian Ming has been engaged in underground work for 33 years, adhering to my lofty ideal of donating oil to the motherland, based on his post, assiduously studying and boldly innovating, he has successively completed 92 innovation achievements, won 44 awards, granted 34 patents and published 30 papers in national core journals. Among them, the innovation and application of oil testing technology won the second prize of national scientific and technological progress in 2014, creating hundreds of millions of yuan for enterprises.

　　He embodies the spiritual quality of a new generation of oil workers who are diligent in learning, brave in innovation and willing to contribute, and is known as the pioneer of the times and advanced model for workers in the petroleum and petrochemical industry.

　　Study hard and strive to be a "knowledge-based" employee.

　　In 1985, Tian Ming graduated from Oilfield Technical School majoring in drilling and repair, and became a tester. Because what he did was not what he learned, his first reading of drawings was like reading a "heavenly book"; The first time I went to the well to take data, I handed in a "blank paper"; My legs trembled nervously when I climbed the derrick for the first time. In order to make up for the shortage of majors, he took time off to study during the day, stayed up all night to study, and followed his master in the well. He taught himself books such as Scientific Oil Testing System Engineering, Well Testing Data Interpretation Method, Electromechanical Integration and so on, wrote more than 300,000 words of study notes, and successfully completed college and undergraduate education, and soon became a skilled worker from a layman.

　　In July 1987, the timer imported from the United States broke down on the team, and no one could repair it, which affected the production. In order to master the maintenance technology of the timer as soon as possible, during that time, he stayed in the sultry tin workshop every day, squatted under the blazing desk lamp, wiped his sweat with bare arms, put on a towel and fiddled with the timer, and did not dare to turn on the electric fan, for fear of blowing away the parts, and finally fiddled with it for more than three months.

　　In 1994, he was hired by the watch industry research institute of the former Ministry of light industry as a technical consultant of 200JC timer, and only four people were employed nationwide.

　　Well Yancheng 1 is the first gas well in Jiangsu Oilfield. During the gas test, the double bellows differential pressure flowmeter failed, and the factory technicians could not solve it on site, so the gas test operation was forced to stop. He is eager to see in his eyes and ask for a try. Everyone cast a skeptical eye. Some people say, "Do you dare to do what experts can’t do?" I really don’t know how much I weigh! " After pondering for two days, he really solved the problem, the gas test construction was completed as scheduled, and Yancheng Gas Field, the largest gas field in the middle and lower reaches of the Yangtze River, was put into production smoothly. That year, he won the second class merit.

　　In 2012, the oil field imported coiled tubing equipment worth more than 20 million yuan. In order to understand the most advanced electric control and hydraulic system in China as soon as possible, he climbed up and down with technicians during the day to consult humbly, and at night, he often hid in the toilet to ponder the principle against the drawings. In order to remember the functions of hundreds of valve parts, he also wrote a jingle. When the equipment was debugged, the load could not be pulled in place and could not be found for many days.

　　Since then, with the help of the platform of coiled tubing equipment, Tian Ming has successively completed a series of technical innovations such as coiled tubing cutting, workover and logging, and developed the "coiled tubing cutting technology" to solve the worldwide problem of cutting highly deviated pipe strings in horizontal wells, and CCTV news broadcast has also made a special report; The "Coiled Tubing Cable Penetration Technology" has solved the problem that the cables of logging instruments in horizontal section can not be delivered effectively, provided a guarantee for the low-cost development of Fuling shale gas field, the largest shale gas field in China, and broke the foreign technical monopoly, and has been popularized in Jilin, Jidong, Bohai Drilling, Chuanqing and other oil fields.

　　Be brave in innovation and strive to be "intelligent" employees

　　Tian Ming always believed that workers are more powerful if they have wisdom, and only by solving difficult problems with knowledge and wisdom can they better reflect their values.

　　In 2003, when testing high-pressure deep wells in the western new area of Sinopec, because of the high wellbore pressure, multi-pin initiators were used in the test, and the number of pins used was large, which made it difficult to control the initiation pressure. His innovative "delayed initiation+testing technology" made perforation and testing out of sync, greatly improved the success rate of testing and negative pressure perforation rate, solved the technical bottleneck of high-pressure deep well APR testing, and the technology was fully promoted in the western new area.

　　Oil testing is one of the most important links in oil exploration and an important basis for correctly understanding and evaluating oil and gas reservoirs, commonly known as B-ultrasound for oil reservoirs. In order to improve the accuracy of oil testing data,

　　For 30 years, he has participated in the oil testing construction of various complex small fault block reservoirs in the oilfield. The innovative Oil Testing Technology involves 18 patents and more than 20 technologies in four categories: perforation, testing, swabbing and sampling. It has proved 21.17 million tons of oil reserves in seven blocks, including Shanian structure in Dongtai depression and Huazhuang structure in Gaoyou depression, which has promoted the technical progress of oil testing in the oilfield and won the award for its achievements.

　　The jar is a tool for releasing stuck in drilling and workover, and once problems occur, it will seriously affect the safety construction. The performance of SHJ-YA super-hydraulic jar is unstable in high-pressure deep wells. He developed "Improvement Technology of Domestic Hydraulic Jar for High-pressure Ultra-deep Wells", which eliminated the influence of high pressure on tools by using the principle of pressure balance. By improving the matching accuracy of valves, selecting special hydraulic oil and sealing parts, the depth of jar release was increased from 4000m to 6000m. The performance reached the international advanced level and won the silver prize in the 8th International Invention Competition.

　　The combined perforating and testing technology imported from the United States produces high pressure as small as tens of MPa and as high as hundreds of MPa, and it is easy to overload and damage the pressure gauges that take data in the same well. Once the pressure gauge is damaged, it will lead to the rework of the project and increase the cost, and it will affect the correct understanding of the oil and gas reservoir. The developed pressure gauge overload protector can instantly close the pressure transmission channel to protect the pressure gauge and automatically open the channel to ensure pressure collection after perforation, which reduces the damage rate of the pressure gauge from 16.6% to zero and the data accuracy rate is 100%. Technology has reached the leading level in the industry.

　　Changshenping 3 well is a key gas well in PetroChina, with a daily gas production of 400,000 m3. Due to casing corrosion, S13Cr gas-sealed tubing was severely deformed in the early stage of construction, resulting in millions of coiled tubing and tools being stuck underground. Because of the small diameter, there is no good solution in the industry. Tian Ming was invited to use his original small tubular string drilling and milling technology to overcome the cold and fever in the northeast at MINUS 30 degrees. Fine construction was carried out in the deformed gas-tight tubing by hanging the water edge near the well site. Through reducing the friction resistance, fishing balls, drilling and grinding the deformed S13Cr gas-tight tubing and drilling the ash plug, the tunnel was drilled for 2931.5m, and the construction was carried out for more than 20 days. Finally, the oil well was brought back to life, with an annual output value of over 100 million yuan. Party A specially wrote a thank-you letter.

　　Be willing to contribute and strive to be an "ingenious" employee

　　People often ask him: What’s the point of fiddling with those "iron bumps" all day? What is the picture? He said: not for fame, not for profit, but for your own liking. In this life, it is most meaningful for people to make some contributions to the unit and society with their own knowledge and skills in their own posts!

　　In the 1990s, in order to facilitate field construction, the unit was equipped with a number of portable imported generators. Because of the bad field construction conditions, generators are prone to failure, and they often have to be sent to Shanghai for maintenance, which is very inconvenient and affects production. The leader of the brigade found him and asked him if he could help to repair it. Although it was not his job, he agreed at once, and it was 20 years. Since then, more than 10 generators have never been sent out for repair, saving hundreds of thousands of dollars.

　　In 2014, the world-renowned general agent of American National Pipe Fittings Company (China) braved the heavy snow all the way to Zhenwu Oilfield to find him. As soon as he entered the door, he said, "Master Tian, we are very interested in coiled tubing cutting technology. Can we cooperate? I guarantee that the company will offer you an annual salary of not less than 500,000. " In the face of the temptation of generous remuneration, it is unrealistic not to be tempted at all. However, he declined politely.

　　In 2010, the oilfield set up a model worker innovation studio named after him. Tian Ming signed a mentoring agreement with 32 people, leading studio members to complete more than 80 innovations and apply for 22 patents. Among them, "Matching Tools for Oil Testing Technology" was awarded the only first prize for the outstanding technological innovation achievements of the fourth national workers; The project of "development of high-pressure sampling tools" has improved the success rate of high-pressure sampling in Jiangsu Oilfield from 46.6% to 92.2%, and the technology is leading in China. He also created a studio website, shared technical materials for free, and went to the podium to exchange innovative experiences with youth innovation seminars and high-skilled personnel training courses inside and outside the oilfield. He taught more than 120 sessions and more than 6,000 students attended the lectures. The studio has successively won the titles of "National Model Worker Innovation Studio of Energy Chemistry System", "Jiangsu Skills Master Studio" and "National Skills Master Studio" and the provincial-level "party member Education Reality Classroom Demonstration Site" awarded by jiangsu provincial party committee Organization Department.

　　In 2015, the Party Group of Sinopec called on all employees in the whole system to learn from Comrade Tian Ming, and the Jiangsu Provincial Federation of Trade Unions also called on tens of millions of employees in the province to learn from him. More than 20 media such as CCTV News Network, Chao Wen Tian Xia, People’s Daily and Xinhua Daily also made special reports on Tian Ming’s deeds, and there was an upsurge of "learning from Comrade Tian Ming" inside and outside the industry.

At the launching ceremony of "2023 Shanghai International Beauty Festival" held on May 11th, the report "Beautiful New Potential Energy" jointly produced by L ‘Oré al China, Shanghai Jiaotong University Industry Research Institute and national business daily-2023 China "Beautiful Consumption Trend Report: Decoding" Beautiful New Potential Energy "was officially released.

It is understood that the report expounds the great power of beauty cosmetics and social development in China from 10 changing trends in concept, industry, market and society and five developing directions in the future, hoping to provide a new perspective for the government, cosmetics enterprises/industries and partners in other industries to analyze the innovation and development of cosmetics and find and embrace new opportunities.

The report also shows that consumers in China are continuously increasing their spending on cosmetics. In 2017, the domestic per capita consumption of cosmetics was 181 yuan, and in 2022, the domestic per capita consumption of cosmetics reached about 407 yuan, an increase of about 125%. It is estimated that in 2025, the domestic per capita consumption of cosmetics will reach about 600 yuan.

The report points out the five endogenous kinetic energy of China’s beauty-more innovative, more inclusiveness, more polarization, more global localization and more sustainability, which makes beauty become a "hyperlink" of beautiful consumption, and realizes the two-way development of beauty and beautiful China.

After 26 years in China,

L ‘Oreal’s Road to Growth

It is also the beauty industry in China.

The epitome of the magnificent development road.

At the end of 2022, L ‘Oré al put forward a brand-new concept of "beautiful new potential energy" for the first time, and provided a brand-new perspective for all walks of life to embrace the development opportunities of the beauty industry through a comprehensive interpretation of the dynamic and potential energy transformation of the beauty industry and China’s economic and social development. In L ‘Oré al’s view, the definition of beauty cosmetics is no longer the same as in the past. The status and development of beauty cosmetics in China is more like a scene in which industry and socio-economic development promote each other and complement each other. The process of dynamic and potential energy conversion between beauty cosmetics industry and socio-economic development constitutes an ecological circle with constant positive circulation.

"In the past three years, everyone has changed a lot about consumption, its behavior and significance, and beauty has become a beacon industry for consumption, not only contributing to economic development against the trend, but also becoming a development accelerator, and more importantly, bringing people a beautiful yearning."

Lan Zhenzhen, Chief Corporate Affairs and Public Linkage Officer of L ‘Oré al North Asia and China, said that this research is another breadth and depth improvement of L ‘Oré al’s consumption concept and social significance to the beauty industry after it put forward the concept of "good consumption" in 2020. I look forward to working with all my beauty colleagues to contribute to L ‘Oré al’s beautiful new potential for boosting consumption, expanding domestic demand, and promoting a better life and high-quality development.

In addition to the first report, as an old friend who participated in the "Shanghai International Beauty Festival" for four consecutive years, L ‘Oreal was awarded the "Shanghai Beauty Festival Special Contribution Award". Lancome, Uemura Hideyoshi, urban decay and Paris Cashi participated in the live broadcast of the Beauty Festival, bringing multidimensional experience of online and offline linkage to consumption, and won the "x wwd Fashion Leading Award of 2023 Shanghai International Beauty Festival".

Scan the code to get the full text of the report

Reporter: Huang Xiaoqing

Photo: L ‘Oré al China

Editor: Xu Yuelin

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ShangguanNo. Author: Shanghai Jing ‘an