On October 1st, its heavy-duty model Song PLUS was officially launched in Hunan International Convention and Exhibition Center. The new car is positioned as "New Sensory Comfortable Class B SUV" with a 1.5T high-power engine. At present, there are four models to choose from, and the price range is 11.58-14.38 million yuan. It is understood that the pure tram version will also be listed in the future.

At the same time, the 2021 Tang, which has been waiting for countless "Di" powders for a long time, also officially appeared in Xingcheng at the same time. The guiding price of the 2021 comprehensive subsidy is 279,500-314,800 yuan; The guidance price after comprehensive subsidy is 236,800-286,800 yuan; The price of the 2021 Tang fuel version is 165,800 yuan.

Whether it is Song PLUS or 2021 Tang, the sense of advanced design inside and outside the new car has been greatly improved. Not only that, the luxury and power of the two models are outstanding at their respective price points. It is foreseeable that this double "sword" will not only provide users with better travel choices, but also make the future of the brand more worth looking forward to.

Global Super Safe Intelligent SUV——2021 Tang

The 2021 Tang still inherits the Dragon Face family-style design language created by Iger, integrates Chinese style and oriental culture into the design, and perfectly integrates China oriental culture and technology. Since its listing, it has been recognized by 210,000 car owners.

The new generation of Tang headlights adopt suspended Dragon Crystal LED headlights, and the rear taillights adopt seamless through LED taillights. There are 31 kinds of color-changing interactive intelligent cockpit atmosphere lights in the car, and there are over 770 LED beads in the whole car, allowing users to experience the beauty of the East and another beauty brought by technology.

In addition to the luxurious look and feel and comfortable experience, the 2021 Tang, as an ultimate performance product, has also been upgraded in handling. The 2021 Tang perfectly inherits the high-performance genes of family products and is equipped with super-performance DM-p technology, which only takes 4.3 s to accelerate 100 kilometers; The acceleration of 100 kilometers is only 4.4s, and the performance experience surpasses most million-class super-running SUVs.

Not only must it run fast, but it can also stop. The 2021 model is equipped with Braebo high-performance brake calipers commonly used in super running, and equipped with Bosch IPB integrated brake control system, with a braking distance of only 36m.

It is worth mentioning that the comprehensive endurance of the 2021 model has leapt again, reaching 800 kilometers, surpassing most medium and large fuel SUV；; The 2021 model equipped with a blade battery has a working life of 565 kilometers.

Song PLUS, a New B-Class SUV with Super Sense.

The face value of Song PLUS is controlled by a strong team. Former design director Iger is responsible for the overall design, former exterior director Lopez is responsible for the exterior design, former interior design director Michele is responsible for the interior design, and three international masters work together to create it. Then, the aesthetics of Song PLUS Dragon Soul will be further advanced and the comfort of the suspended cockpit will be enjoyed.

The body size of the new car is 4705/1890/1680mm, and the wheelbase is 2765 mm. The wide and low-lying design is matched with the stretched body lines and the penetrating waistline, which shows the dynamics and strength of the car body. The penetrating taillights and hidden exhaust make the tail lines simple but not simple.

The multi-layer suspension design of the interior of Song PLUS realizes the perfect integration of aesthetics and functional practicality. Song PLUS adopts gradient interior for the first time, combined with the use of imported suede materials and the embellishment of double stitches, this luxury is far ahead at the same level. Of course, traveling is not just a person on the road, but also to meet the travel of the whole family. Song PLUS has the widest body in its class, and the super-long wheelbase of the B-class SUV. Moreover, the best riding comfort angle of 28 degrees is adopted in the rear row, and the flat floor is added to create a real standard three-person seat in the rear row.

In terms of power, Song PLUS is equipped with Xiaoyun’s brand-new 1.5TI high-power powertrain, which is matched with a brand-new 7-speed wet dual-clutch gearbox, making the whole shift operation very smooth. The highest transmission efficiency reaches 95%, and the fuel consumption per 100 kilometers is reduced by 15%.

Not only that, as a dynamic and comfortable SUV, under the adjustment of our chief chassis expert Hans team, Song PLUS has brought the chassis performance of the former McPherson and the rear multi-link to the extreme. In the face of increasingly congested traffic, Song Plus has a minimum turning radius of 5.55 meters at the same level, which can truly achieve "one turn".

In addition, Song PLUS is also equipped with DiPilot intelligent driving assistance system, such as lane assistance, intelligent navigation, traffic sign recognition and other functions, making users travel safer and more comfortable!

At the same time, Song PLUS is also a smart car that can constantly evolve, constantly upgrade and iterate. The OTA remote upgrade function of the whole vehicle comes standard, bringing users an ever-evolving leading technology experience.

　　On October 27th, Huawei announced its operations in the first three quarters of 2023.The sales revenue reached 456.6 billion yuan, up 2.4% year-on-year.The rate is 16.0%.

　　Hu Houkun, Huawei’s rotating chairman, said: "The company’s operating results are in line with expectations. Thank customers and partners for their trust and support to Huawei. Facing the future, we will continue to increase investment in research and development, give full play to the advantages of the company’s industrial portfolio, continuously enhance the competitiveness of products and services, and create greater value for customers, partners and society. "

　　Brush the screen! Huawei’s net profit in the first three quarters exceeded that of last year.

　　On October 27th, Huawei released its operating results for the first three quarters of 2023 in official website. In the first three quarters, the company achieved sales revenue of 456.6 billion yuan, up 2.4% year-on-year, with a net profit margin of 16%.

　　Hu Houkun, Huawei’s rotating chairman, said: "The company’s operating results are in line with expectations. Thank customers and partners for their trust and support to Huawei. Facing the future, we will continue to increase investment in research and development, give full play to the advantages of the company’s industrial portfolio, continuously enhance the competitiveness of products and services, and create greater value for customers, partners and society. "

　　Previously, Huawei’s semi-annual report revealed that Huawei’s ICT infrastructure business remained stable, terminal revenue increased, digital energy and cloud services achieved good growth, and the competitiveness of smart car incremental components continued to improve.

　　It is worth mentioning that after the low-key listing of Huawei Mate 60 series mobile phones at the end of August this year, "one machine is hard to find" so far. At the same time, in September this year, Huawei andAfter the listing of the new M7, there was also a "single explosion".

　　The net profit of the first three quarters has exceeded that of last year.

　　On October 27th, Huawei released its business performance in the first three quarters of this year in official website, achieving sales revenue of 456.6 billion yuan, up 2.4% year-on-year and a net profit margin of 16%.

　　In the same period last year, Huawei’s sales revenue was 445.8 billion yuan, and the profit rate of its main business was 6.1%.

　　In contrast, although Huawei’s sales revenue in the first three quarters of this year did not increase significantly year-on-year, its net profit increased significantly. Simply calculated according to the net profit rate of 16%, Huawei’s net profit in the first three quarters of this year has reached 73.056 billion yuan, which has exceeded the company’s annual net profit data of 35.6 billion yuan in 2022.

　　For the performance in the first three quarters of this year, Hu Houkun, Huawei’s rotating chairman, said: "The company’s operating results are in line with expectations. Thank customers and partners for their trust and support to Huawei. Facing the future, we will continue to increase investment in research and development, give full play to the advantages of the company’s industrial portfolio, continuously enhance the competitiveness of products and services, and create greater value for customers, partners and society. "

　　However, in the third quarterly reportHu Houkun did not introduce the development of Huawei’s business segments separately.

　　On August 30th this year, the semi-annual report of Huawei Investment Holdings Co., Ltd. was officially held in China.Net release. The data shows that Huawei achieved revenue of 308.29 billion yuan in the first half of the year, compared with 298.68 billion yuan in the same period of last year, a year-on-year increase of 3.2%; The net profit was 46.523 billion yuan, compared with 14.629 billion yuan in the same period of last year, an increase of 218%.

　　Previously, Meng Wanzhou, Huawei’s vice chairman, rotating chairman and CFO, said that Huawei had seized the development trend of digitalization, intelligence and low carbon, put pressure on the root technology and focused on creating value for customers and partners. In the first half of 2023, ICT infrastructure business remained stable, terminal revenue increased, digital energy and cloud services achieved good growth, and the competitiveness of incremental components of smart cars continued to improve.

　　According to relevant industry insiders, Huawei’s performance in the first three quarters of this year looks higher than in the past, including the continuous counting of previous sales business, and the overall business development is relatively stable, in line with industry expectations.

　　China reporter noted that Huawei’s semi-annual report showed that the indicator of the consolidated income statement changed greatly in the first half of this year compared with last year was "fair value change income". The fair value change income in the first half of this year reached 36.367 billion yuan, compared with 1.915 billion yuan in the same period last year, a year-on-year increase of 34.452 billion yuan.

　　Mate 60 series mobile phones and cars in the world are screened.

　　The word "far ahead" is gradually reflected in the new Mate 60 series and the new M7 car released by Huawei this year.

　　On August 29th this year, Huawei Mate60 series launched the "Pioneer Plan", which took the lead in selling before the press conference and sold out quickly. Up to now, Huawei Mate 60 series mobile phones are still "hard to find one machine" in the market.

　　On September 25th this year, Yu Chengdong, managing director of Huawei, CEO of terminal BG and chairman of BU, a smart car solution, said that Huawei Mate 60 series has been widely loved by consumers since it started the pioneer program, and is now working overtime for emergency production. There are more than 700 million users in HarmonyOS, and HarmonyOS 4 currently has 60 million upgraded devices, with an increase of 1.2 million users every day.

　　What is Huawei’s mobile phone sales? On October 26th, Counterpoint, an international research organization, released a report showing that in the third quarter of 2023, the sales volume of smartphones in China decreased by 3% year-on-year, and the year-on-year decline narrowed. Among them, thanks to the newly launched Mate 60 series, Huawei’s mobile phone sales increased by 37% in the third quarter.

　　According to the report, in the third quarter of 2023, except Huawei, most leading mobile phone brand manufacturers failed to perform as expected. Huawei released Mate 60 Pro at the end of August, which caused a huge sensation in the market. This product greatly promoted Huawei’s smartphone sales in the third quarter of 2023.

　　However, the agency did not announce the number of mobile phone sales of Huawei in the third quarter. However, according to public information, Counterpoint said in an interview recently that Huawei sold 1.6 million Mate 60 Pro in six weeks, of which more than 400,000 were sold in two weeks.

　　In addition to the Mate 60 series of mobile phones, Huawei’s "one machine is hard to find" situation, and there is also a phenomenon of explosion of cars in the world.

　　It is understood that in January this year, the sales volume of the Wenjie series was only 4,475 units, down 56% from the previous month; The monthly sales from February to March were 3,505 vehicles and 3,679 vehicles respectively. It was not until June that the overall sales volume of the series recovered to nearly 7,000 vehicles. However, from July to August, when the sales volume of new car-making enterprises such as "Wei Xiaoli" rose sharply month-on-month, the sales volume of Wenjie series declined again.

　　With the hot sale of the new M7, it will go out of the sales trough. Yu Chengdong used "It’s not easy to come back from the dead" to evaluate the new M7 explosion list.

　　On September 12th, the new M7 was officially launched. This new car equipped with Huawei HarmonyOS cockpit and Huawei ADS 2.0 intelligent driver assistance system has a monthly order of more than 60,000 vehicles, with an average daily order of more than 2,000 vehicles. Among them, on the last day of the National Day holiday, the new M7 was ordered to exceed 7,000 vehicles in a single day, and most of them were ordered in a single day.Monthly sales of automobile brands.

　　On October 25th, AITO released the latest "blind order" report card of M9. Up to now, the order for this car has exceeded 15,000 units, and it has been sought after by consumers before listing.

　　According to the introduction of AITO Automobile, the M9 is inspired by "Wan Li Kun Peng Zhi", and the "Kun" shape is designed as the body profile. The headlights and taillights surround the horizontal line of the visual center, creating a visual form of "Kun Peng spreading its wings", showing high-end.Family design of science and technology sense.

Original title: I found a major trend by digging into 30 bloggers of maternal and child nutrition in Xiaohongshu!

Xiaohongshu has always been an important platform for the new generation of treasure mothers to learn parenting knowledge and collect good things.

In the app store,The prompt of Xiaohongshu has been quietly changed to "a living community shared by 300 million young people".The age of this young man can’t be defined. According to the data of the Seventh Census, the population aged 15-59 is 894.38 million, accounting for 63.35%, and one third of them are in Little Red Books, which may actually be higher.

Among the massive topics that young people pay attention to, such as travel, photography, weight loss, study and life,Mother and baby are one of the most important sectors.There are also various mother-infant related posts in Little Red Book.

After a period of research and study, I selected some bloggers with good fans, praise and collection, and carefully watched what they shared. The main types are the sharing of daily life, the evaluation of similar products, daily parenting recipes, clothes, Bao Ma’s postpartum care, scientific nutrition and parenting knowledge, and the experience of stepping on a pit.

The identity of bloggers is mainly concentrated in baby nurses, nutritionists, babysitters, teachers, doctors, etc.There is a certain professional background to support, and the content shared is relatively dry.

Today, I also selected 30 bloggers as cases. On the whole, the core is professional content. Some bloggers have only published dozens of articles, and the number of fans has exceeded 100,000. Some may have published hundreds of articles, and the number of fans is only about 100,000. From the perspective of praise and collection, it can better reflect the key of content. Many bloggers have been praised and collected several times as much as the number of fans, while others are equal to the number of fans.

Therefore, let’s look at the little red book again. In fact, it is not as we imagined that "users are irrational fanatics". On the contrary, after several years of precipitation,Users are actually more rational and have very high requirements for good content. Imagine this kind of professional customers entering the store. Do you really hold it?

Little Red Book Name: Rice Cake Mom

Number of notes: 1525

Fans: 727,000

Praise and collection: 2.065 million

Introduction: Master of Medicine from Zhejiang University, second-born mother, founder of rice cake mother. Author of the best-selling book "Your parent-child relationship is worth millions" and "Encyclopedia of Easy Parenting for Rice Cake Mothers". Share with you the feeding, nursing and enlightenment experience of children aged 0-6, and how to deal with intimate relationships.

Little Red Book Name: Mama Jinning

Number of notes: 1305

Fans: 687,000

Praise and collection: 10.9 million

The main introduction: the hot mom after 90 loves food and enjoys the process of making, and the food is constantly updated.

Little Red Book Name: Xiaoyuan Mama

Number of notes: 349

Number of fans: 201,000

Praise and collection: 950,000

Introduction: Second-born mother loves life sharing.

Little Red Book Name: Bean Bag Mom Xiaoshan

Number of notes: 430

Fans: 210,000

Praise and collection: 973,000

Mainly introduces: food, parenting, photography, lifestyle, warm food notes of bean curd and mother, recording CCTV2 "Going home for dinner" with my daughter, and recording delicious time with love cooking.

Little Red Book Name: Nutritionist Wukong Mama

Number of notes: 275

Fans: 397,000

Praise and collection: 1.431 million

Mainly introduced: Wa is 3 years old, a senior nurse, an ACI international nutritionist, and has been working in the maternal and infant industry for 6 years. Evaluation & Composition & Technology Revealing.

Little Red Book Name: Cocoa Nutritionist

Number of notes: 72

Fans: 124,000

Praise and collection: 1.241 million

Introduction: ISF international registered dietitian, chief nutrition officer of Kiddyfresh Deer Youxian, sharing tips on parenting.

Little Red Book Name: Nutritionist Cher

Number of notes: 285

Number of fans: 108,000

Praise and collection: 349,000

Main introduction: second-class nutritionist, senior child-rearing expert, pediatrician & master’s degree, millions of fans all over the network.

Little Red Book Name: Xiaoxiao

Number of notes: 1168

Fans: 186,000

Praise and collection: 879,000

Main introduction: During pregnancy, a graduate student, a nutritionist, has two treasures at home, recording a simple and happy life.

Little Red Book Name: Nutritionist Anxin Mom

Number of notes: 400

Number of fans: 201,000

Praise and collection: 487,000

Main introduction: keen to sort out dry goods, share parenting experience, share good things, graduate MBA, national first-class nutritionist

Little Red Book Name: Nutritionist Mumu Ma

Number of notes: 344

Fans: 160,000

Praise and collection: 653,000

The main introduction: Senior nutritionist/senior baby nurse, Gu Jia Cancer & picky party, seriously sharing 100 experiences on the road to raising a baby.

Little Red Book Name: Nutritionist Mom Emily

Number of notes: 222

Fans: 205,000

Praise and collection: 312,000

Main introduction: doctors and nutritionists in 3A hospitals.

Little Red Book Name: Nutritionist Glutinous Rice Mom

Number of notes: 371

Number of fans: 201,000

Praise and collection: 326,000

Introduction: Master, high school teacher, second-level nutritionist, Xiaobao is 10 months old and Dabao is 7 years old.

Little Red Book Name: Nutritionist Xiao Xiao Ma Ma

Number of notes: 151

Fans: 134,000

Praise and collection: 806,000

Mainly introduced: a little sister who loves home and life, a family with two daughters, and a little cotton-padded jacket from her father.

Little Red Book Name: Mike Mom, Senior Nutritionist

Number of notes: 288

Number of fans: 162,000

Praise and collection: 505,000

Introduction: Senior nutritionist, master of education, exquisite hot mom has a good way to protect skin.

Little Red Book Name: An Miqi, Nursery.

Number of notes: 614

Number of fans: 2.153 million

Praise and collection: 6.397 million

Mainly introduce: Triplet numbness, which is not only a baby nurse but also a yoga instructor for maternity.

Little Red Book Name: Aimee, Nurses

Number of notes: 190

Number of fans: 202,000

Praise and collection: 529,000

Introduction: Senior baby nurse, sharing the experience of life and parenting dry goods.

Little Red Book Name: Nursery mongo

Number of notes: 315

Fans: 157,000

Praise and collection: 348,000

Main introduction: parent-child parenting, complementary food home, baby nurse.

Little Red Book Name: Baby Nurse Steamed Bun Xin

Number of notes: 550

Fans: 533,000

Praise and collection: 778,000

Mainly introduced: Intermediate baby nurse, 6 years of maternal and child care experience, full-time mother with millions of fans in the whole network after 90, more professional than ordinary people, more grounded than doctors.

Little Red Book Name: Babysitter Amon Memories

Number of notes: 341

Fans: 186,000

Praise and collection: 317,000

Mainly introduce: intermediate baby nurse+health manager, special editor of parenting forum, parent-child wearing, parenting sharing, life and home.

Little Red Book Name: Baby Nurse Dolphin Mother

Number of notes: 425

Fans: 204,000

Praise and collection: 485,000

Introduction: Senior high school teacher, intermediate baby nurse, 4-year-old boy&12-month-old girl, with millions of fans on the whole platform.

Little Red Book Name: Nico Sauce for Nurses.

Number of notes: 425

Fans: 205,000

Praise and collection: 290,000

Introduction: Nurses/Kindergarten Teachers, Mothers and Infants, Good Living Species Grass.

Little Red Book Name: Baby Nurse Rice Cake Mom

Number of notes: 24

Fans: 235,000

Praise and collection: 614,000

Mainly introduce: parenting sharing/good thing evaluation/wearing in person, baby-sitter and mother with cute baby at home, multi-platform baby-sitter

Little Red Book Name: Nurse Peony Sister

Number of notes: 291

Number of fans: 128,000

Praise and collection: 329,000

Introduction: Senior Nurses, Picture Book Sharing, Parenting Sharing, Good Species Grass.

Little Red Book Name: Baby Nurse Orange Mother

Number of notes: 51

Number of fans: 121,000

Praise and collection: 244,000

The main introduction: Xiong Xiaoying’s orange mother, nurse, teacher, and cute baby at home are happy and share every bit of life.

Little Red Book Name: Baby Nurses Pumpkin Sauce

Number of notes: 215

Number of fans: 108,000

Praise and collection: 227,000

Main introduction: intermediate nursery teacher, junior high school teacher.

Little Red Book Name: Babysitter Mi Erer

Number of notes: 117

Fan count: 90,000

Praise and collection: 193,000

Introduction: Intermediate baby nurse, child-rearing expert, female treasure 12 months, male treasure 7 years old.

Little Red Book Name: Nursery Moon Mother

Number of notes: 48

Fans: 117,000

Praise and collection: 219,000

Main introduction: mother and baby, dry goods, evaluation, home, personal.

Little Red Book Name: cindy’s mother, the nurse.

Number of notes: 58

Number of fans: 102,000

Praise and collection: 219,000

Main introduction: nutritionist, baby nurse, like to share parenting knowledge.

Little Red Book Name: kimi’s Nursery Mother

Number of notes: 85

Fans: 115,000

Praise and collection: 124,000

The main introduction: Even the baby nurse is kimi’s mother, sharing early childhood education, parenting skills, practical and good things, and raising babies scientifically.

Little Red Book Name: Mother Rui Rui, the Parenter.

Number of notes: 56

Number of fans: 150,000

Praise and collection: 1.275 million

Introduction: Rui Rui, a mixed-race child, is one year old. Her mother is a doctor and a national third-class nutritionist. She is pregnant with a second child.

Editor in charge:

[TechWeb] On April 16th, on the eve of 2023 Shanghai International Automobile Industry Exhibition, Huawei released Huawei ADS 2.0 (Huawei Advanced Driving System) and a series of smart car solutions such as smart cockpit, smart car lighting and smart car digital platform.

Yu Chengdong, Huawei’s managing director, terminal BG CEO and smart car solution BU CEO, announced at the press conference that Huawei’s advanced intelligent driving system HUAWEI ADS 2.0 will be launched in AITO’s M5 Huawei Advanced Intelligent Driving Edition, followed by Aouita 11 and Extreme Fox Alfa S?HI Edition, and more models will be carried in the future. With more models of HUAWEI ADS landing, more and more cars are running on the road, and the mileage is getting longer and longer. This system will become more and more sophisticated.

The advanced intelligent driving system built by Huawei, based on multi-sensor fusion, combined with high-performance intelligent driving platform and anthropomorphic intelligent driving algorithm, takes safety and intelligence as the core, and realizes the ultimate continuous experience for high-speed, urban and parking scenes. At the same time, based on ultra-large-scale cloud simulation and data mining training, data-driven, rapid iteration, traveling thousands of kilometers a day, making vehicles smarter and smarter.

Urban NCA can be opened with or without maps, and more cities are being unlocked.

Due to the complex road conditions, many unexpected situations and the rapid development of urban infrastructure in the city, the landing of NCA (Intelligent Pilot Assistance) in urban areas has become a difficult problem faced by many car companies. Huawei’s advanced intelligent driving system has been implemented in Shenzhen, Shanghai and Guangzhou, playing with the complex urban road conditions with the flexible decision-making and decisive disposal ability of "old drivers". In addition, Chongqing, which is known as the "8D Magic City", will soon unlock the NCA in the urban area, and Hangzhou will also land in Q2.

HUAWEI ADS 1.0 has realized the BEV architecture based on Transformer, while HUAWEI ADS 2.0 has been further upgraded, and the road topology-based reasoning network has been further enhanced. Even without high-precision maps, you can understand various road elements such as roads and traffic lights, making it possible to drive without maps. This year, Q3 will realize the landing of 15 cities without maps, and Q4 will add 30 cities without maps, reaching 45 cities, which will make smart driving more free.

The system can cover 90% of urban scenes, making daily commuting more comfortable. At complex intersections, scenes where people and vehicles are mixed can also pass smoothly, and you can take the initiative to overtake and change lanes, which greatly improves travel efficiency.

High-speed NCA (Intelligent Pilot Assistance) also performed well. The experience of HUAWEI ADS 2.0 was upgraded, and the ability to face up and down ramps, obstacle avoidance, road construction and other scenes was further improved at high speed, which made the average manual takeover mileage increase from 100km to 200km in HUAWEI ADS 1.0, realizing a "more assured" cross-city travel experience. When merging into the expressway, the system monitors and predicts the vehicle behavior of the surrounding target lanes in real time, and executes the best interaction strategy, which is fast and efficient, and the success rate of merging is high. When approaching the high-speed exit, the system changes to the exit lane in advance according to the surrounding comprehensive road conditions to avoid the embarrassment of "missing the exit" in unfamiliar environment.

On the high-speed and expressway, there are labyrinth overpasses and tray bridges. Before entering the curve, the system will slow down in advance. When passing through the curve with large curvature, the vehicle will remain centered and the steering wheel will be slippery, so there will be no frequent back-and-forth corrections, which will bring stable comfort to the drivers and passengers.

APA (Intelligent Parking Assist) has the industry-leading parking space identification ability, including automatic parking space search, 360 parking space discovery and parking space display. At the same time, it supports intelligent parking of up to 160 kinds of parking spaces, such as unconventional parking spaces such as sloping parking spaces and broken parking spaces, and can also be parked, so that it can be parked when it is really visible. After parking is interrupted, it can automatically connect. In case of pedestrians and obstacles, the car will not quit after parking, and the pedestrians will automatically connect after leaving.

RPA (Remote Parking Assist) solves the embarrassing scene of "cars can get in, people can’t get out" in narrow parking spaces, or it is inconvenient to take and put large luggage in the car and trunk, thus realizing worry-free parking.

HUAWEI ADS 2.0 has further improved its ability to handle narrow parking spaces. For narrow parking spaces with a car width margin of only more than 0.4 meters, it can be easily completed through APA intelligent parking. For extremely narrow parking spaces with a car width margin of less than 0.4 meters, RPA can also be used to realize direct entry and direct exit.

AVP (parking service Auxiliary) * will realize the industry’s first cross-floor and underground parking lot, which can be activated on the ground, reach by the optimal route across floors, and roam independently when the parking space is occupied.

*AVP will be realized by the end of 2023.

In terms of price, HUWEI ADS includes basic package, advanced package and high-end package. At present, the commercial models that have been cooperated are standard with the basic package and advanced package, and the high-end package can be purchased. With the continuous enhancement of ADS function, the price will continue to rise, and buying early will benefit early. The price for upgrading ADS from premium package to premium package is as follows:

HUAWEI ADS 1.0 is purchased at a lump sum of 32,000 yuan, with an annual subscription of 6,400 yuan and a monthly subscription in 640 yuan.

HUAWEI ADS 2.0 is purchased at a lump sum of 36,000 yuan, with an annual subscription of 7,200 yuan and a monthly subscription in 720 yuan.

The new generation of HarmonyOS smart cockpit has changed more than HarmonyOS.

The continuous evolution of HarmonyOS car operating system will not only upgrade the system capabilities such as voice and vision, but also bring the leading experience of multi-screen multi-user and independent multi-tone area in the future. Fluency is HarmonyOS’s gene, and it is also the unremitting pursuit of HarmonyOS cockpit. HarmonyOS 3.0 has also been greatly optimized in fluency, and the response speed of voice and application operation has been comprehensively improved compared with the previous generation, no matter in parking scene or heavy-duty scene of driving navigation. A new generation of car machine and the next generation of operating system will bring stronger performance. One car machine can support the smooth concurrency of the front and rear five screens at the same time. In addition, the new generation system will be equipped with Huawei’s breakthrough technology HarmonyOS kernel. As the first domestic in-vehicle OS kernel, it achieved domestic transcendence in ultra-low latency and functional safety, and became the first operating system kernel in the world to obtain double certification.

Introduce intelligent vehicle-mounted light solutions to lead cars into the era of light display.

Huawei released a new in-vehicle entertainment screen category HUAWEI xScene light field screen. This product adopts the original optical engine technology, creating the ultimate experience of large format, depth of field, low motion sickness and eye relaxation, greatly improving the visual perception in the car, realizing 3-meter long-distance imaging, 40-inch super-large format and 90PPD super-retina-level definition, and loading the immersive private cinema into the car. According to the clinical test of Zhongshan Eye Center of Sun Yat-sen University, compared with the traditional LCD screen, the adjustment ability of ciliary muscle can be reduced by 96%, which effectively relieves visual fatigue. Verified and tested by SGS and China Institute of Standards, Huawei’s light field screen won the world’s only gold standard for low motion sickness in car display, which is 35% lower than that of LCD screen and 90% lower than that of VR glasses.

Facing the intelligent and digital era of car lights, Huawei innovatively launched HUAWEI xPixel intelligent car light solution. This scheme provides 2.6 million pixel projection with two lamps, which adapts to varied shapes with the advantage of small-size module, and has the unique ability of precise fusion algorithm with two lamps in the industry. Based on the accurate shielding ability of millions of pixels, the high-precision ADB (adaptive high beam) can realize that the high beam is always bright and not dazzling, and the field of vision at night is improved by 185%; Based on the study of human experience, the intelligent light carpet scenes such as car width, blind area interaction and lighting were pioneered; Quick customization online based on 100+ scene component library, such as near-field welcome, light language customization and more applications.

Based on the industry’s first self-developed optical imaging module for 2K vehicles, Huawei continues to promote the commercialization of AR-HUD on an end-to-end basis. As an in-car above the fold, HUAWEI xHUD AR-HUD can not only replace the instrument, but also surpass it. Huawei proposes more innovative applications, such as intelligent driving and visualization, lane-level navigation, reversing images, digital elves, giant screen viewing and so on.

HUAWEI iDVP Smart Car Digital Platform, Creating a Black Land of Software-defined Cars

The digital base of HUAWEI iDVP smart car is the foundation of realizing software-defined car, and the core of this architecture is hierarchical decoupling and SOA (service-oriented distributed architecture) service. Relying on high-performance communication and computing hardware platform and basic software platform, it is a "black land" for car companies to realize software-defined automobile strategy construction. HUAWEI iDVP shields the hardware differences through the device abstraction layer and decouples the software and hardware through the atomic service layer. At present, more than 800 standardized API interfaces have been delivered to realize the rapid adaptation of cross-vehicle differences, and the cross-vehicle reuse rate of platform applications can reach over 90%. Not only can car companies improve the efficiency of vehicle development, but also make users’ application experience and usage habits consistent among generations of models, and maintain familiarity and intimacy. HUAWEI iDVP makes full use of atomic service set, simplifies application development mode and improves development efficiency. At the same time, the hardware capability is open to users, and users can customize their applications according to their personal preferences, so as to create personal personalized application services.

As the original application of HUAWEI iDVP, HUAWEI xMotion centrally controls the driving, braking, steering and suspension of the car. Through millisecond perception of the car body state and centimeter-level motion estimation, it adopts dual feedforward and feedback active pre-control technology to realize the longitudinal, lateral and vertical three-axis displacement of the car body and full attitude control with 6 degrees of freedom, making driving safer, driving easier and riding more comfortable. Aiming at the problem that driving on wet roads is easy to slip, RTC (Intelligent Dynamic Torque Control) can distribute more torque to the wheels with strong grip, thus improving driving safety. Aiming at the problem that the car is prone to understeer when crossing a high-speed curve, ICC (Intelligent cornering Control) simulates the driving of an old driver by cooperating with the motor, braking, steering and suspension, which improves the steering sensitivity, reduces the person’s roll caused by centrifugal force and improves the driving comfort. Aiming at the problem of driving fatigue caused by frequent braking when going downhill, RDC (Intelligent Ramp Cruise Energy Recovery) is based on high-precision slope estimation and applies motor energy recovery, which not only realizes steep slope descent, liberates feet, but also improves cruising range.

On April 18th, Lei Jun responded to the online time of wireless CarPlay function of Xiaomi SU7 in the live broadcast. He said that this function is expected to be pushed into the car through OTA in early May.

In addition, Lei Jun also requires the team to push OTA upgrade to users at least once a month, and plans to promote NOA to the whole country by the end of May, and NOA to all regions in August.

At present, the iPad car control function has been launched, just download the "Xiaomi Auto Development Screen" APP to use it. After connecting the hot spots of the car, you can enjoy the original car-like experience such as seat air conditioning adjustment, multimedia adjustment and audio-visual entertainment.

Lei Jun previously said that Xiaomi SU7 will be the best choice for Apple to buy smart electric vehicles. He said that the car supports protocols such as wireless CarPlay and AirPlay, which can realize deep driver interconnection.

It was only one day after the news of "Asking the M5 Smart Driving Edition to Ride BYD Dolphin". On November 14th, another video of an accident with the M5 was circulated on the Internet.

According to the image of the vehicle driving recorder circulated on the Internet, at about 9: 29 am on November 14th, an M5 car was driving normally on the two-way four-lane pavement on the left, with a speed of about 60-80 km/h.. A minute later, at 9: 30, a construction vehicle suddenly appeared in front of the road, and a truck suspected of asphalt was towed, but no warning signs were set in front of the construction vehicle.I saw the video car directly hit the trailer.

It can be seen from the live pictures circulated on the Internet that the two airbags in front of the M5 all popped up, and the engine compartment was seriously damaged. However, no obvious deformation was found in the A-pillar. According to the netizen who broke the news, the driver opened "assisted driving" and "Huawei directly towed the car away" after the accident.

Is it the fault of Huawei’s wisdom?

one

Ask M5, intelligent driver or mentally retarded?

As of press time, Weibo, the official of AITO Auto, has not made any response to this matter.

In response to this accident, netizens are also "noisy".

The questioning netizens think:

Why didn’t AEB work at that time?

Didn’t you say you were far ahead?

Didn’t Yu Dazui say that "it’s hard to hit if you want to"?

Q: The M5 driver’s assistance was turned on, but it still failed to recognize the obstacles ahead, and it was badly hit. So do you still believe in the NB boasting of car companies?

On the other side, netizens think:

"Look at the picture and you will know that this is not a smart version, and there is no lidar."

This is the "Bosch", which belongs to the retarded version.

It’s two different things that it’s difficult to crash and it’s impossible to crash, and this is the old M5, which has no intelligent driving ability at all.

However, according to the blogger "New Car Tribe" on the afternoon of 15th, it was revealed that:AITO automobile has paid attention to this matter.The vehicle is 22 models of M5 EV.Before the collision, the vehicle turned on the auxiliary driving, and the early warning and AEB were triggered normally, which minimized the impact caused by the collision and did not cause personal injury.

According to this response, the accident vehicle is a standard version, not equipped with lidar, not a smart driving version.According to netizens, this car may use Bosch’s "ACC adaptive cruise control system".

According to the data, the function of ACC system is developed on the basis of the traditional cruise control device. The difference is that cruise control can only limit the speed, and the steering wheel and brakes need to be controlled by the driver, while ACC can better help the driver coordinate the steering wheel and brakes.Using ACC can free the driver’s feet to a certain extent, but his hands can’t leave the steering wheel.

Judging from the video of this accident, the driver has no obvious "takeover action", and there is no obvious "braking action".

No wonder some netizens questioned that this is "opening the mentally retarded version as a smart driving version"?

Coincidentally, on November 13th, a collision accident involving the M5 version riding on BYD Dolphin caused widespread concern. At the Liaobu User Center in Dongguan, a test drive of Huawei’s M5 Smart Driving Edition suddenly accelerated when reversing, then quickly hit the BYD dolphin in the rear and finally "rode" on the dolphin.

On the evening of November 13th, Yu Chengdong made an emergency response: the customer mistakenly stepped on the accelerator as a brake when reversing, resulting in hitting the rear car. Regarding the non-intervention of AEB function, Yu Chengdong said that after communicating with the ADS team and quality, the vehicle backward emergency braking did not recognize the stationary vehicle, and it was clearly marked in the manual.Therefore, the cause of the accident is that the customer mistakenly stepped on the wrong accelerator pedal.

The accident was also wrongly rated by netizens as a "win-win", BYD has "hard strength against truth" and the world is "all-round crushing".

2

Why are there many questions about "smart driving"?

There have been two accidents in succession. From the comments of netizens, it can be found that some consumers have begun to question "smart driving".

For example, when Dongguan Liaobu reversed its car, many users will immediately think of the sentence that Yu Chengdong once mentioned-"It’s hard to hit it". In fact, this is for the new M7. At that time, Huawei released the "omni-directional anti-collision system", which can identify all obstacles in the rear and take the initiative to stop.At that time, Yu Chengdong even shouted the words "It’s hard to reverse and hit".

However, users only remember that "it’s hard to hit" and don’t deeply understand its limitations.

It is reported that the "omni-directional anti-collision system" supported by Huawei ADS 2.0 is not "omnipotent" and has many limitations. For example, the backward emergency braking of the vehicle does not recognize the stationary vehicle; For example, the driver is stepping on the accelerator pedal, brake pedal or turning the steering wheel sharply; There is a large vehicle behind the vehicle, which blocks the detection area of the radar or camera of the vehicle.

For example, the test drive accident of Dongguan Wenjie M5 Zhijia Edition does not belong to the scene contained in "It is difficult to hit it". In addition, many netizens don’t know that the 22 models of M5EV only have adaptive cruise function.

Huawei’s advanced intelligent assisted driving system "Huawei ADS 2.0" was released on April 16th this year. The first model is AITO Wenjie M5 Smart Driving Edition. After the actual measurement of many media, this system has indeed improved a lot, "comparable to the old driver." Then, on September 12th, M7 was launched, the average price was lowered by 38,000, and there was a smart driving version, which only ignited the enthusiasm of consumers.On October 6th, the circle of friends in Yu Chengdong announced that the number of new M7s would exceed 50,000, and said with emotion, "It’s not easy to come back to life!"

As the manufacturer of M5 and M7, the share price of Cyrus has also achieved a "shocking reversal". Since the bottom in June, the share price has risen as high as 280%. The increase is also "far ahead" among all automakers.

Therefore, at present, some consumers have too high "expectations" for Huawei’s smart driving, and once something goes wrong, they will have doubts. In practice, some drivers rely too much on assisted driving.

three

Intelligent driving is more prone to accidents?

L2+ is more prone to accidents?

A few days ago, at the 2023 China Automobile Software Conference hosted by China Automobile Industry Association, Zhu Xichan, a professor at Tongji University Automobile College, publicly said: What we think of as the ADAS function with low technical level is safe, because no one regards it as autonomous driving.On the contrary, L2+ intelligent driving is easier for consumers to relax their vigilance. They may be distracted, play with their mobile phones or even lie down to sleep. It is this L2+ stage of "one bottle is dissatisfied and half a bottle is swaying" that is more prone to accidents.

Take "Huawei ADS 2.0" as an example. Even though it claims to be infinitely close to L3, its essence is L2. The core feature of L2 is to release hands and feet, but not eyes.

L2 driver assistance represents an advanced driver assistance system, which gives the vehicle the ability to automatically perform acceleration, deceleration and steering operations. howeverCompared with fully automatic driving technology, L2 still needs the real-time driver.Ability to monitor and prepare to take over vehicles.

Take the crash on 14th as an example. According to L2′ s operation specification, the driver should be able to see the engineering work vehicle stopped in front and take over the vehicle in time, such as stepping on the brakes. Of course, it may be illegal for the engineering vehicle in the video not to put warning signs in the coming direction.

Judging from the current law, if an accident is caused by using the driver assistance function, the driver is still the subject to bear the responsibility.

Take the Regulations on the Administration of Intelligent Networked Vehicles in Shenzhen Special Economic Zone as an example, which stipulates: "If an intelligent networked vehicle equipped with a driver commits a traffic violation, the traffic management department of the public security organ shall punish the driver according to law; If a traffic accident occurs and one party of the intelligent networked vehicle is responsible, the driver of the vehicle shall bear the corresponding liability for damages; If a traffic accident is caused by the quality defect of the intelligent networked car, the driver can recover from the manufacturer and seller of the intelligent networked car after assuming the liability for damages according to law. "

Zhu Xichan said that L2+ intelligent driving is between L2 and L3, and the boundary is often blurred. Enterprises are only willing to bear the product responsibility of "assisted driving", but radical consumers may regard L2+ intelligent driving as L3.

Therefore, at this stage, all assisted driving and intelligent driving need the driver’s full attention to be ready to take over the car at any time. Excessive reliance on technology, on the one hand, improves the probability of accidents, and on the other hand, bears the main responsibility for accidents.

Finally, Zhu Xichan suggested that the certification of L3 high-grade autopilot needs to be promoted rapidly to solve the safety problem.

　　Last Saturday night,SubordinateThe brand launched a pure electric SUV called "New Lantu FREE". Originally, this was just an ordinary new car replacement, but when the brandAfter the car is released, 25,000 yuan can be added for optional installation.After the news of NOA intelligent driving system, it immediately triggered the industry’s response from L4 level.Attention to the competition of L2+ advanced intelligent driving.

　　2023 is called "the first year of NOA smart driving in cities", and many institutions are optimistic about the outbreak and popularization of high-level smart driving in the second half of the year. For a long time in the past, only a few car companies, such as Tucki, were pushing the NOA market in the city. Nowadays, Huawei, and other powerful Internet giants have sprung up everywhere, quickly staking out the land with the attitude of "suppliers", successfully binding a number of car companies to realize the mass production of NOA, and making the market competition more and more fierce.

　　Entering the "L2+" market, Baidu’s "dimensionality reduction" is against Huawei.

　　The reporter noticed that the "New Lantu FREE", which was launched in mid-August, is the first new car in the mass production of NOA in Baidu City. It is officially called "Baidu Apollo Highway Driving Pro integrated product". Before this, the pace of Huawei’s intelligent driving will be faster. After the release of HUAWEI ADS 2.0 (Huawei’s advanced intelligent driving system), BAIC’s Extreme Fox Alpha S HI version, Changan’s Aouita 11 and Wenjie M5 have landed, and there will be more than ten new cars such as high-end cars cooperating with Chery in the future. According to the information released by Baidu at present, in addition to the blue map of Dongfeng, the planned Jidu car and the extreme cooperation with Geely are still on the road.

　　In the field of intelligent driving with "NOA in the city" as the symbol, Baidu and Huawei finally have a battle, which has been traced before this year’s Shanghai Auto Show. On the same day of April 16th, Baidu and Huawei held their own smart car business conferences, revealing each other’s progress in NOA and other smart driving technologies. Yifu Chen, an expert on smart driving, pointed out that the smart driving car with Huawei technology is like a catfish, which has inspired the changes and progress of other smart driving systems or solution providers. At the same time, many enterprises are accelerating the shift from L4, which is difficult to make profits, to L2+, which is easier to land, and to the mass production of NOA. The reporter noticed that in the past two years, not only Baidu and Huawei, but also technology companies such as Tencent and Xiaoma Zhixing have re-recognized the future commercial profit model of intelligent driving. After Baidu’s smart car business was adjusted from L4 route to L2 this year, the new car was released in August, which means that Baidu officially opened a confrontation with Huawei at L2+ smart car track.

　　The industry believes that behind Baidu’s active "dimensionality reduction" is an important decision to realize the realization of autonomous driving technology. According to CIC’s forecast, the scale of China’s autonomous driving market will increase from 2.3 billion yuan to nearly 400 billion yuan from 2019 to 2025, with a compound annual growth rate of 136%. "By 2026, the market penetration rate of L2+ advanced intelligent driving system vehicles equipped with memory parking, high-speed navigation and urban navigation will exceed 15%, and the industry will usher in an intelligent crossing period. By then, the outbreak of the high-end intelligent driving market will trigger a new round of reshuffle in the automobile industry, and the next three years will become a key window period. Whoever can take the lead in providing consumers with a safe and secure intelligent driving experience with a real sense of acquisition may gain the first opportunity in the intelligent competition in the second half. " Chu Ruisong, vice president of Baidu Group and general manager of the smart car business unit, said earlier.

　　Who can grab more "smart driving" cakes?

　　In terms of development mode and technical route, Baidu and Huawei have a lot in common. Who has a better chance to grab more cooperation orders? Song Yachen, a technical engineer who once participated in the research and development of autonomous driving in the new forces and now moved to a joint venture car company, said that the white-hot NOA in the city was forced by the general situation, and it was the right choice for Baidu to weaken L4 R&D and concentrate on L2+. However, he pointed out, "Huawei’s autonomous driving team is reported to have reached the scale of 3,000 to 4,000 people, and the manufacturers that cooperate with it are more obedient, which makes Huawei’s dominance high, and the progress of promoting the profitability of NOA mass production in cities will be faster. Relatively speaking, Baidu’s autonomous driving team started late in L2+, and its expansion is not as strong as Huawei’s, so personally, Baidu will not catch up with Huawei in the short term. "

　　In addition, the big cake of L2+ high-level intelligent driving is welcoming many players, which makes it difficult for Baidu to snatch more car enterprise partners from Huawei. The reporter noticed that in addition to Baidu and Huawei, a number of intelligent driving suppliers have accelerated the implementation of the "parking and parking integration" scheme for NOA functions in cities. This year, Xiaoma Zhixing will mass-produce high-speed and urban parking and parking integrated assisted driving schemes; Youjia Innovation has released a high-level intelligent driving solution supporting high-speed NOA, and will realize NOA function in urban areas through OTA. In terms of mainstream manufacturers, it has also been planned to land NOA functions in related cities this year. For example, Tucki plans to open the city NGP to about 50 cities in the second half of 2023 and land in 200 cities in 2024; Huawei plans to cover the city NCA to 45 cities in the fourth quarter of 2023, ideal andAll push the city NOA internal test. In addition, Internet giants such as Tencent and Ali also have relevant technical reserves, and are involved in the research and development of car companies’ smart driving through different cooperation modes.

　　Yifu Chen pointed out that in the future, whether Huawei and Baidu can compete for market share in smart driving depends on whether they can win a bigger "sinking market". According to the data of the Passenger Car Association, at present, about 100,000-200,000 vehicles account for more than 50% of the passenger car market in China, which is the car purchase price chosen by most consumers. Insiders pointed out that in order to enter the mid-range car market at this price, enterprises need to cross the three mountains of "cost", "mass production" and "full stack self-research". Judging from the current cooperation lineup, both Huawei and Baidu have chosen the "from high-end to mid-range models" style of play. First, the system will be put to the ground through cooperative car companies with large sales volume, and the recognition of consumers and the market will be sought. The next step is to enter the popularization stage of large-scale mid-range models. According to incomplete statistics, there are 26 intelligent driving suppliers in China who have launched the product scheme of "integrated parking and transportation".

　　Institutional prediction: L2+ advanced intelligence drives to accelerate industrial reshuffle

　　Relevant institutions continue to be optimistic about L2+ autopilot landing.issueIt is said that 2023 is the first year of urban NOA, and it is expected that the urban NOA will be released on a large scale in the second half of this year, catalyzing the smart driving market. The analysis also pointed out that the scene of L2+ high-order intelligent driving with "integrated parking and parking" is gradually switching from high speed to cities, and the autonomous driving industry will gradually transition from configuration competition to demand-led. It is reported that NOA, a city that many car companies are striving to build, is known as the last piece of the puzzle of "integrating parking and parking (integrating intelligent auxiliary systems such as memory parking, high-speed navigation and urban navigation)".

　　The report also pointed out that the continuous introduction of industrial support policies and the batch landing of NOA functions in cities will enhance the available range and user experience of intelligent driving functions, promote consumers to choose advanced NOA configurations, and drive high-computing intelligent driving domain controllers supporting NOA functions in cities, andMarket space has improved. It is recommended to pay attention to the core suppliers of the smart driving industry.

　　Policy support, high-level wisdom, landing

　　The reporter noticed that L2+ high-level intelligent assistant system, which has more landing conditions than L4-level automatic driving, is welcoming the policy of landing. Since the beginning of the year, policies related to autonomous driving and consultation documents have been continuously released. On July 26, the countryThe Guide to the Construction of Industry Standard System (Intelligent Networked Vehicle) (2023 Edition) was officially released, which clarified that from the first stage to 2025, the system will form an intelligent networked vehicle standard system that can support the general functions of combined driving assistance and automatic driving. Previously, Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, said at the the State Council policy briefing held on June 21 that the pilot of intelligent networked car access and road traffic would be launched, and the demonstration application of "car-Lu Yun integration" at the city level would be organized to support the commercial application of conditional autopilot (L3 level) and higher-level autopilot functions.

　　He also revealed that in 2022, the new car penetration rate of L2-class passenger cars with combined assisted driving function reached 34.5%.

　　Zhang Kai, Chairman of Millimeter Zhixing, judged that from 2023, intelligent driving products will enter a period of rapid growth, and there will be three trends: "First, urban navigation-assisted driving products will focus on mass production and delivery in 2023. Second, the front-loading market with integrated parking and transportation ushered in the peak of mass production. Third, the commercialization of automatic distribution of terminal logistics forms a closed loop. "

Source: People’s Daily Online-Viewpoint Channel Original Draft

On November 17th, in the second round of the 2022 Chinese Football Association Cup, the Chinese champion team Jingchuan Wenhui eliminated the Chinese Super League team Beijing Guoan 7:5 in a penalty shootout and advanced to the top 16. This game surprised many people. Losing to a semi-professional team as a traditional strong team in the Super League may be caused by various reasons, but it also made many people know more about the current situation of football in China and look forward to the development of grass-roots football.

The FA Cup is an independent knockout cup outside the football league in China, and it is also the only opportunity for low-level teams and high-level teams to compete together. Jingchuan Wenhui eliminated Beijing Guoan from penalty. Although there were accidental factors, from the process of 2:2 draw in regular time, the strength of the two teams was close, and Jingchuan Wenhui team even got the upper hand slightly. Two goals were remarkable. The players on the field were thunderous, calm and confident, and had a degree of attack and defense. In a game in which the strength is very different and there is no suspense, the audience felt the long-lost charm of competitive football.

Aside from the mobilization, cohesion and team fighting capacity before the game, we can find details that are easily covered up by victory from the voice of the head of Jingchuan Wenhui after the game. Jingchuan Wenhui said that the main reason for winning the game was that the opponent was negligent and could not use foreign aid. He attributed the opponent’s defeat to accidental factors and external uncontrollable rules. Compared with the simple ceremony of "accepting and accepting", he was polite, modest and humble, which was quite the bearing and pattern of Chinese traditional culture. Brutalizing its physique, civilizing its spirit, an unexpected game, let us see the momentum and indomitable feelings of grassroots football.

Football is round. The competitive characteristics and rules of the game make football not only have the integrity, antagonism and appreciation shared by collective ball games, but also have the variability of technical and tactical coordination and the contingency of game results.

"The prime minister must start from the state department, and the fierce generals must be sent to the pawn." According to the results of post-match interviews and data disclosure, there are 152 players in Jingchuan Wenhui Football Club, more than 70 of whom are local doctors, policemen, teachers and other amateurs from all walks of life, and 40% of the players participating in the FA Cup are semi-professional players. Jingchuan Wenhui Club is integrated with Beihai Jichi Club, co-built and shared with Jingchuan County key amateur sports schools, and has a champion team, an U19 echelon, an U17 echelon and an amateur team, which reflects the effectiveness of Jingchuan County Football Association reform. The development of grass-roots football in Jingchuan presents a good trend, which is not only the component of football professionalization reform, but also supported by the three-level training network of competitive sports national system, and the association, sports school and club cooperate and form a joint force. The deepening reform and practice of county-level individual associations, the development of county-level football clubs and the modernization process of amateur sports schools are all key and difficult points in the construction of a strong sports country and the development of grass-roots sports organizations. For the government and an effective market, it may be the internal logic of the wonderful performance of this grassroots counterattack.

If the road is long, the line will come, but it is difficult and more brave. We expect the society to pay more attention and support to grass-roots football, and we expect that the sports lifestyle with football as the carrier can meet the needs of more people for a better life!