Why do illegal advertisements with multiple routines make consumers ＂into the pit＂ repeatedly？

With the growth of age, people pay more and more attention to health. Some lawless elements take advantage of this psychology and induce consumers to "into the pit" through exaggerated advertisements. On the Internet, there are some food or health care products that pretend to be drugs. These products do not have the same efficacy as drugs, and may even cause patients to delay their illness.

Zhang Tingxiu, a resident of Wufeng Tujia Autonomous County in Yichang, Hubei, bought five boxes of krill oil online in 2024.

Zhang Tingxiu, Wufeng Tujia Autonomous County: I am sick and eager to seek medical treatment. I saw it on my mobile phone. It is the best to introduce this krill oil, saying that it can clean up the vascular garbage and clean up all the vascular garbage.

Zhang Tingxiu was very excited and immediately placed an order online to buy. Because it took a long time to buy it, she can’t find the advertising video she saw at that time, but when the reporter searched for keywords such as "krill oil" on a short video platform, she found that some video texts did introduce krill oil’s functions of "vascular scavenger", "prevention of coronary heart disease" and "prevention of hyperlipidemia". Krill oil, which has so many functions, is actually not a medicine. On the krill oil bottle purchased by Zhang Tingxiu, it is clear that the product has obtained a "food production license".

According to Article 17 of the Advertising Law of People’s Republic of China (PRC), except advertisements for medical treatment, medicines and medical devices, it is forbidden to use any other advertisements that involve the function of disease treatment, and medical terms or terms that easily confuse the promoted goods with medicines and medical devices are not allowed.

Now, looking back at his "impulsive consumption", Zhang Tingxiu not only regrets it, but also has some fears.

Beware of the packaging techniques of online video advertisements.

Avoid being misled.

The reporter’s investigation found that at present, the packaging methods of online video advertisements are endless. Some of them are suspected of forging news studio scenes, embezzling or broadcasting all kinds of "explosive news" by magic change, and some videos are in the name of "proprietress", "factory director" and "medical staff", which promise "guarantee", "guarantee effectiveness" and "guarantee compensation" to induce middle-aged and elderly consumers to click on the link to buy.

There are many illegal advertising routines.

Keep your eyes open and don’t "into the pit"

The purpose of illegal advertisements is to attract consumers to "pay the bill on impulse" by constantly changing the forms of communication. What other routines make consumers "into the pit" repeatedly?

Deng Yazhou, a staff member of the Market Supervision Administration of Wufeng Tujia Autonomous County: Because our elderly people now receive information through traditional media such as watching TV and reading newspapers. Moreover, the cognitive level of many old people is far from that of young people now. It is easy for criminals to tear this hole.

Deng Asia introduced that many elderly people suffer from chronic diseases and pay more attention to medical health knowledge, while rural elderly people are less educated and less aware of prevention, so they are more likely to be misled by illegal advertisements and choose to believe in the "magic doctor" and "magic medicine" promoted by them. In addition, unscrupulous merchants will also brainwash the elderly through various routines such as the "expert platform", so that the elderly can take the initiative to pay for it.

Deng Asia said that criminals hired so-called experts and professors to publicize the knowledge of health care, claiming that their products can cure all diseases and cure them. They will often communicate with the elderly, and they will pay attention to them at home and take them to travel for free, so that the elderly will easily fall into their trap for a long time.

Experts remind that the elderly should go to the hospital in time when they have symptoms of diseases, and they should not use food or health care products instead of medicines to treat diseases, so as not to delay the treatment opportunity.