The 2023 Shanghai Nightlife Festival kicked off, and 100 good places for nightlife were launched.

The fourth "May 5 th Shopping Festival" is more than halfway through, and the heat is not retreating, the intensity is not decreasing, and the highlights are constant. On the evening of June 3rd, as one of the benchmarking activities, the 2023 Shanghai Nightlife Festival officially kicked off, and a series of wonderful activities reflecting international norms, Shanghai flavor, fashion trends and fireworks will appear one after another.
In order to enrich new nightlife scenes and landmarks, this year’s Nightlife Festival has released 100 nightlife spots, selected by various districts. Good places for waterfront nightlife include 35 characteristic landmarks along the coast of "One River and One River", such as Shiboyuan, BFC Bund Financial Center, Putuo 88 Tribe, Suhewan Vientiane World and Fengchao on the West Bank. A good place for nightlife in Chaoliu District includes 35 characteristic commercial district landmarks such as Zhangyuan-Maoming North Road Time-limited Pedestrian Street, Daxue Road Time-limited Pedestrian Street, Panlong Tiandi, Hengshan Square, Jinchao Lane 8 and Wupintian. Good nightlife places in the neighborhood include Yangpu Youmai Life Plaza, Chongming Haishanghua Island, Bailian Century Nightclub and a number of 15-minute convenient living circle landmarks, which provide citizens with more choices for night consumption. In addition, the "Shanghai Trend Nightlife Guide" was released to provide consumers with diversified and accurate consumption strategies.
After three years’ development, Shanghai Nightlife Festival has become a unique and dynamic brand project among many benchmark projects of the "Fifth Five-Year Shopping Festival", which not only promotes the growth of night consumption and stimulates the economic vitality at night, but also fully demonstrates the unique charm of Shanghai as a 24-hour dynamic city.
As a local science and technology retail enterprise deeply involved in Shanghai, Meituan released the "24-hour Shanghai" night consumption vitality guide for the first time, and launched a number of trendy night consumption destinations in Shanghai featuring trendy gameplay, unique experience and 24-hour business around four sections.
According to the data of Meituan, since the beginning of this year, Shanghai’s night service consumption has generally shown the characteristics of strong overall consumption recovery momentum, great potential for late-night consumption and active development of new formats. From January to May this year, the scale of online consumer orders for night service in Shanghai increased by nearly 40% compared with 2021. After 22 o’clock in Shanghai, the night life service consumption accounts for 22% of the late-night consumption period.
Rich new consumption formats are an important embodiment of Shanghai’s "night economy" prosperity. Not only BFC Bund Maple Trail, Anyi Night Lane, Daxue Road and other theme markets or blocks have become good places for late-night consumption, but also new formats represented by 24-hour gym, 24-hour study room, 24-hour e-sports hall, 24-hour bathing hall and 24-hour pet house are booming.
According to the data of the US Mission, Nanjing West Road-Jing ‘an Temple, Nanjing East Road-People’s Square, Disney, Lujiazui-Yaohan and Wujiaochang-University Road are the top five business districts in Shanghai’s night life service consumption scale index. By the end of May, the consumption orders of 24-hour gyms in Shanghai increased by 179% compared with 2021, and the consumption orders of 24-hour study rooms increased by 118% compared with 2021.
During this year’s nightlife festival, the city’s activities are wonderful and rich. For example, the credit card of Shanghai Pudong Development Bank launched the "Pudong 66 Nightlife Voucher" for the first time, covering nearly 20 shopping malls such as BFC Bund Financial Center, Taikooli in Qiantan and Lujiazui Center, covering more than 500 merchants; Bailian Group invested 100 million yuan in marketing resources, launched "Bailian Night", linked 100 stores in business districts, 20 trend activities, and more than 200 new products in online celebrity to light up "one river and one river", radiating the core business districts and five new cities; Meituan will carry out a variety of theme activities. Meituan Group will issue food coupons full of 150 yuan minus 30 yuan, and link high-quality restaurants to bring group purchase packages on the six-fold line; Meituan Hotel will launch a million subsidy activities, and a single order can be reduced by up to 140 yuan; The public comment will launch the "Yeyeyeyeye" series of activities, and open the "Nightlife" column regularly every day to recommend colorful nightlife ways to users. More business districts and enterprises will also launch unique theme activities to enrich citizens’ nightlife choices.
Zhang Shihuan