From Wuyuan Beauty to Sports Lottery Beauty

"Every time I go to a scenic spot, I like to scrape a sports lottery." Ms. Wan, who took her family to visit Wunvzhou Scenic Area in Wuyuan, Jiangxi Province, said with a smile that they passed the "Wunvzhou Magic Lottery Shop", a specialty store with the theme of "Sports Lottery+"in the scenic area, and the family excitedly took photos and punched in front of the Sports Lottery Creative Exhibition Frame. "It’s a good luck to make a lottery, and it’s also a charity!"

Meet lucky sports lottery under the white wall and tile

Walking into Wunvzhou Resort and going straight from Huishi Street, where tourists gather, you can see the unique facade design of Wunvzhou Magic Lottery Shop-the ingenious combination of Jiangnan ancient charm with Huizhou style and fashionable sports lottery elements has become a new landmark for tourists to punch in.

Cornices, tiles, horse head walls and doorways are the features of new Huizhou architecture, while the style in the store is "brand-new" and more fashionable. A dazzling collection of sports lottery mascots, Le Xiaoxing dolls and sports stars, has a unique sense of fashion under the neon signs of "a lucky and fun shop", "koi fish possessed" and "scratching lucky strike".

Stepping into the store, under the football-shaped dome light, the spacious and bright store is full of sports elements, and the large-scale display cabinets with instant billing occupy the C position in the store —— Long Xing Universiade, red envelopes come and let good things happen, and Chinese dragon attract many tourists to come around. In the process of introducing the way of buying lottery tickets and serving tourists, the staff also did not forget to publicize the responsible lottery tickets, and the concept of public welfare lottery tickets was subtly spread in the lottery buying experience again and again.

Catch the heat and meet the sense of trendy ceremony

"After joining the sports lottery family for more than ten years, my husband and I are both old owners of sports lottery, but the situation in the lottery market has been changing." When talking about the fate with sports lottery, Rao Fen, the agent, was quite emotional. "In recent years, sports lottery is becoming more and more popular, and we also want to try it in scenic spots."

Rao Fen, while sorting out the sports lottery tickets in the counter, said: "It is a great honor to open a special sports lottery shop in the scenic spot during the tourist season to meet the needs of the public to buy lottery tickets and do public welfare at will."

With the support of Jiangxi Sports Lottery, this special sports lottery shop not only highlights the lottery ticket, but also "fills up" the lucky value, accurately hitting the "sense of ceremony" that young people love. Many couples come to visit Wunvzhou Scenic Area to wear rings and scrape off the top scratch coating hand in hand, and many lottery buyers like to choose birthday numbers, lucky numbers and so on … This is the young people’s pursuit of "sense of life ceremony" and carries their hopes for a better life.

Pour out public welfare feelings with quality service

The lights are on, and night falls. In-store TV screens broadcast the recent football matches in turn, and tourists invariably come to the sports lottery shop to relax and wait for the evening performance of "Playing Iron Flower" in Wunvzhou. Sitting around the table of the manager of Sports Lottery, sharing sports hobbies and experiences with friends around me from time to time, the waiting time is no longer long, and the journey is even luckier because of the company of Sports Lottery. Rao Fen prepared hot water for lottery buyers and carefully answered questions from lottery buyers. It is her unremitting pursuit to have a good environment, excellent service and good experience.

While constantly improving service awareness, Rao Fen and sales staff also strive to be good public welfare propagandists. In the process of serving lottery buyers, they don’t forget to publicize the concept of responsible lottery and explain the knowledge of public welfare areas. "We introduce the public welfare undertakings of sports lottery to customers who enter the store, popularize the knowledge of the use of public welfare funds, and let them trust sports lottery more."

It is reported that in recent years, Jiangxi Sports Lottery has followed the development trend of multi-format and diversification of sports lottery and actively explored a new development model of "Sports Lottery+". At present, there are 375 sports lottery+stores in Jiangxi, including 191 theme specialty stores, 108 other empowerment stores, 43 convenience service stores, 27 public welfare volunteer stores and 6 sports service stores. These "Sports Lottery+"windows show the brand image of Sports Lottery as "public welfare, health, joy and enterprising", which gives the public a new understanding of the brand image of Sports Lottery and provides inexhaustible motive force for promoting the high-quality development of sports lottery in China. (From February 2nd, China Sports Daily, 05 edition)

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Pure beauty, a "pseudo-concept" of crazy alienation?

Lead: Advanced concept or marketing gimmick?

By Jacky.

If we talk about the hottest word in the global beauty industry, it is "Clean Beauty Pure Beauty". Major beauty giants are scrambling to buy pure beauty brands, and more and more brands focusing on the concept of "purity" have emerged in China consumer circuit. However, under the new style, disputes have come one after another.

Clean Beauty is gaining popularity.

Foreign criticism has continued and even launched a boycott movement.

In 2019, Shiseido Group announced the acquisition of Drunk Elephant for $845 million. In 2021, L ‘Oré al Group announced the acquisition of the American skin care brand Youth to the People;; In the same year, Procter & Gamble launched DermaGeek, an affordable vegetarian brand, and acquired FARMACY, a high-end niche skin care brand. Not long ago, L ‘Occitane Group announced the acquisition of a majority stake in Australian pure skin care brand Grown Alchemist.

The giants have increased their acquisitions, and new brands have emerged one after another.The momentum of "Clean Beauty Pure Beauty" is getting bigger and bigger. At the same time, there are more and more voices criticizing and even resisting pure beauty.

Many bloggers and dermatologists began to publicly question the concept and market value of Clean Beauty on social media.

On Ins, Shereene Idriss, a doctor of dermatology in the United States, once said, "Clean beauty has a good intention, but at present, the actual state is to use marketing, fear and insecurity to mock consumers."

Intercepted from Ins

In the foreign media Instyle, there are also comments bluntly: "At present, all Clean Beauty is defined by the chairmen according to their own products." The scale of comments by bloggers from the media is even greater. Some bloggers directly wrote the title: "Clean Beauty should die in 2020."

YouTube bloggers criticize Clean Beauty

At the same time, some brands that pay attention to the scientific and technological composition and efficacy value of raw materials stand on the periphery of "purity" and feel "offensive" in disguise. These brands believe that Clean Beauty directly refers to non-"Clean Beauty" brands as "dirty" in its external publicity, which "is actually having a negative impact on the industry".

In China, some professional researchers also pointed out that,Nature itself does not mean non-toxic and safe; Most of the products of "Clean Beauty" are not functional, and their practical significance is far less than their spiritual and cultural significance.

So, what is the "Clean Beauty" that was fired to heaven?

Back in 2000, a brand named REN (Swedish meaning "pure") was born to meet the special skin care needs of a pregnant woman, and its products still have efficacy besides removing harmful ingredients. REN is recognized as the originator of Clean Beauty.

In the following ten years, Clean Beauty was unknown, until retail giant Sephora and American e-commerce platform set up "Clean Beauty Zone" on their websites, which became famous in one fell swoop after the fermentation of social media. Coupled with the careful packaging of beauty brands who are good at marketing, it has quickly become a global beauty trend.

Sephora Clean Beauty area

By analyzing the opinions of pure beauty products such as Drunk Elephant, Tatcha, Glossier, FARMACY, MILK BEAUTY, etc., it can be seen that the standard of Clean Beauty widely recognized by the international industry includes the following three points:

1. The ingredients are safe, that is, the ingredients are non-toxic, hormone-free, hormone-free, carcinogen-free, etc.

2, the label is clear, that is, the ingredient label is clear, comprehensive and complete;

3, the environment is sustainable, that is, it is sustainable to the ecological environment without animal experiments.

However, the above three criteria are only based on the general consensus of the market on pure beauty, and there is no clear concept and legal definition in the world. It can be said,Clean Beauty is more an idea than a clear concept.

Grand View Research, an American market research organization, released a report saying that it is estimated that by 2025, the global vegetarian beauty market will reach $20.8 billion. Consumers are increasingly interested in natural products, which is the background of the rise of pure beauty products.

Yang Zhenghua, CEO of M&C Saatchi Lab. in China, told Future Beauty, "When foreign countries talk about Clean Beauty, it is actually a concept that integrates social movements." 

Drunk Elephant drunkephant

Become a marketing gimmick?

"Pure beauty" began to taste bad in China market.

In the past two years, the popularity of "pure beauty" in China market has soared, and brands focusing on the concept of purity have emerged one after another. "Pure ingredients" and "pure formula" have become high-frequency terms in brand publicity.

China’s "Pure Beauty" brand born in the past two years.

In an interview with Future Beauty, a senior e-commerce operation director said that he had previously led the positioning strategy formulation of an imported brand at the beginning of its entry into China. Between focusing on ingredient efficacy and focusing on pure concept, the brand decided to choose the latter after consideration. This is because there are too many big companies and brands with strong efficacy, and focusing on the trendy consumption concept of "pure beauty" will enjoy more market attention and traffic dividends.

In Little Red Book, there are 7100+ notes about "pure beauty", which continues to impact consumers’ cognition in fancy marketing of Chinese and foreign brands. The data shows that since 2021, more than 70 new brands of pure beauty have successively settled in Tmall International, and the sales of this category have increased by over 600% year-on-year.

Last August, Tmall International Beauty tried to define "pure beauty" in conjunction with the media and summarized it as four "zeros":Harmless ingredients, zero addition, environmental friendliness, zero harm, animal friendliness, zero cruelty, sustainable environmental protection and zero waste.

This definition resonates with the internationally recognized three criteria at the same frequency. However, the concept is full, but the market reality of landing in China is very "skinny", because there is no unified and authoritative standard, and new China brands are basically "talking to themselves".

The person in charge of the standard of a domestic pure beauty system told Future Beauty, "The purity we say can be understood from another angle, that is, what the skin needs, such as a beneficial composition, then it is pure to the body; If the skin doesn’t need it, even if it is pure, it can’t be considered pure. "

Amber, the founder of Tangyi, has also publicly stated that although there is no unified standard for pure beauty at home and abroad, "we believe that real pure beauty must be progressive, scientific and frank", and its "DCBS Tangyi Purity Standard" has eliminated more than 70 risk components in 10 categories. OnTop, another cutting-edge brand, claims to independently formulate six purity standards, and combined with international experience and expert opinions, it has identified 7412 prohibited ingredients.

Dewy Lab tongyi

In addition to some new domestic products focusing on pure beauty and self-built pure standards, some old domestic products also hope to upgrade and renovate by Clean Beauty.

At the beginning of this year, MCL Huaxikou, an old domestic product, which has been repositioned as "Oriental Pure Beauty", officially released the first Green Paper on Pure Beauty, and announced the launch of the first group standard of pure beauty in China, claiming to adopt a vegan formula of zero animal origin and upgrade 100% recyclable environmental protection packaging.

Qiu Xiaofeng, vice president of Northbell, who is in charge of research and development, believes that pure beauty in China is a mixed concept. At present, it may mainly be that raw materials are natural, contain no risk components, and pay attention to the source of raw materials and the transparency of processing. He stressed, but this does not mean that the safety of unnatural raw materials cannot be guaranteed. For example, some synthetic peptides used in cosmetics are also very safe.

The above-mentioned senior e-commerce operation director pointed out: "According to the existing domestic broad definition, I think almost all Australian brands that focus on natural positioning can be called pure beauty, and even the old Chinese products herborist and Yiyi Herbal Medicine can also be called pure skin care." In his view, the so-called "pure beauty" has completely changed its taste now, but when it comes to plant recipes and simple packaging styles, it can be transformed into a self-proclaimed "pure" school.

Apart from the composition, the consensus idea of "zero cruelty" and "vegan" is not only difficult to achieve in China, but even conflicts with the requirements of existing laws and regulations.

Qiu Xiaofeng pointed out in an interview with Future Beauty that "in the research and development of raw materials, some toxicological data are still inseparable from animal experiments for the time being".

In addition, in the article of "sustainable environmental protection and zero waste", the packaging problems of many brands are also difficult to meet the standards.

"At present, cosmetics are more or less over-packaged, because most consumers still prefer exquisite packaging." Zhang Taijun, a senior R&D engineer and R&D director of the Institute of Biotechnology for Skin Care, bluntly said, "At this point, almost no pure products meet the requirements of’ purity’."

If the industry is not self-disciplined in time

Pure beauty cosmetics may follow the footsteps of "organic" and be "one size fits all"

Although "pure beauty" is controversial, it is so popular at the brand level. What are the views of channel providers and consumers?

"the concept of Clean Beauty is very tricky, and it is a bit of a’ stealing the column’. It not only achieves some of the purposes claimed by the efficacy, but also does not have to bear legal consequences. " In an interview with Future Beauty, the head of a luxury beauty collection store in China pointed out the problems behind this marketing hotspot. In his view, in recent years, domestic beauty marketing is a bit lacking, and the concept of simple design, environmental protection and health is easy to resonate.

In fact, the slot about "the idea gimmick is greater than the actual effect" has begun to ferment on social platforms.

In the little red book, under the comment of domestic pure beauty recommended by a blogger, some consumers are outspoken. "If the product doesn’t work, it won’t work. If it doesn’t work, it will instill ideas for me to accept. It is better to emphasize the application of sensitive muscles and emphasize pure beauty, so it is better to say the effect directly. "

Comments on Pure Beauty on China Social Platform

In the comment area of a pure beauty brand Tmall flagship store, "Future Beauty" also saw a lot of spit about the product "no work, no fault" and "too gimmicky".

"At present, many China brands only fit some ideas, not completely." The above-mentioned director of e-commerce operation pointed out that the consumption concept of China consumers is becoming more and more mature, and efficacy is still the core of the brand, which is also the most valued brand value of consumers, and the purchase for added value such as concept is limited.

"The concept of pure beauty is worthy of recognition, but from the current situation, major beauty groups have not made efforts to promote it in the China market. It remains to be seen whether this concept has greater commercial value." The cosmetics purchasing manager of a department store group in central China believes that the new trend is coming, but when it comes to retail, good quality and high repurchase are the most important things for operators.

Pure beauty cosmetics brand Xiangtika

Compared with the enthusiasm of brands, the wait-and-see attitude of distributors and the spit of consumers, there are deeper concerns about the "pure beauty" industry.

Some researchers have pointed out that because there is no corresponding legal standard for "pure beauty", neither labels nor publicity claims can be followed, which invisibly gives enterprises too much room for self-promotion.

"Pure beauty without standard is a false concept!" Some people in the industry believe that under the current strict cosmetic laws and regulations, "pure beauty" is openly and boldly engaged in false propaganda and should be strictly investigated. He bluntly said that if the industry can’t exercise self-discipline, the brand’s fantastic definition of "purity" will probably attract the attention of the regulatory authorities like the previous "organic" concept, thus being "across the board".

Under the heat of the market, relevant departments, organizations and mainstream platforms are called upon to work out the domestic "pure beauty" standard and management mechanism, so that this "concept" with unique ideas and consumer cognition can form a broad consensus, and after abandoning the chaos, the real market value can be further amplified.

END

@ "After 00": Remember these points to enrich your college life!

   With the coming of the school season, the first batch of "post-00" freshmen began to enter the university and officially started their college life. How to plan their college life? Remember that these points will enrich your college life.

   Do you know the time of these textual research?

   College English Band 4 and Band 6

   CET-4 and CET-6 are held twice a year in June and December. The perfect score of CET-4 and CET-6 is 710, and the score of 425 or above is passed.

   Computer rank examination

   The national computer grade examination is divided into four levels, and general majors are required to pass the first level examination, master the basic knowledge of computers and use common office software. Some units will also require to pass the computer level 2 exam when recruiting. Generally speaking, the examination of computer level 3 and 4 is only required for students majoring in computer science. The computer grade examination takes the form of computer test, with a perfect score of 100 and a score of 60 being qualified, among which the first and second grade examinations are held in December every year.

   Putonghua proficiency test

   The level of Putonghua is divided into three levels and six levels, that is, one, two and three levels, and each level is divided into two grades: A and B; The first grade is the highest, and the third grade is the lowest. The examination time of Putonghua test varies from place to place, and the registration time and examination time announced in that year shall prevail.

   There are many types of certificates that can be obtained during college. You can choose according to your own professional requirements and career development direction, and you can also choose according to your own hobbies, such as teacher qualification certificate, psychological consultant certificate, human resources qualification certificate, and minority language examination.

   Life | Have you ever used these dormitory "artifacts"?

   Bedside shelf

   Students who like reading and studying in bed often find it troublesome to take things, but with the bedside shelf, mobile phones and books can be placed directly in the shelf, which is convenient and beautiful.

   Folding desk on bed

   The folding desk can not only adjust the angle at will to meet your sitting or leaning posture, but also be folded back to the bed directly after use.

   Shading bed curtain

   In university dormitories, roommates have different work and rest habits. Sometimes they want to sleep, but they still have the lights on. At this time, the shading bed curtain can meet your needs well. When the bed curtain is closed, you can have your own privacy.

   Non-slip mat

   If you live in the upper bunk, then you need this anti-skid pad. Climbing up and down every day, if you put anti-slip mats on the ladder, you will not only feel at ease when you get on and off the bed, but also don’t have to worry that your feet will be frozen in winter.

   Creative storage box

   Stationery, accessories, and various gadgets are placed directly on the table, which not only looks a little messy, but also tends to be forgotten. At this time, a creative storage box can help you, easily tidy up and have a neat desk.

   Student mini electric cooker

   There are too many people in the canteen? Is the takeaway unsanitary? Then why not do it yourself in the dormitory? The mini electric cooker can cook porridge to meet daily needs. When you are interested, you can also have a small hot pot in the dormitory, but you must pay attention to the wattage of the electric cooker not to exceed the dormitory limit.

   egg cooker

   It takes a few minutes to get up every morning to cook delicious boiled eggs, which are nutritious and hygienic, so you don’t have to rush to the cafeteria to grab breakfast every day! But pay attention to the fresh preservation of eggs in the bedroom.

   Do you know these rules of interpersonal communication?

   Improve initiative

   In a strange environment, we will have a certain sense of distance to strangers. In terms of personality, introverts don’t like dealing with people very much, but extroverts are different. He will take the initiative to deal with anyone and become a leader in interpersonal communication. In dealing with people, we should keep open-minded, which will help you make more friends.

   Consider the feelings of others

   In daily communication, if everything requires others to do according to their own ideas, regardless of other people’s opinions, others will certainly not like it. If you don’t care about other people’s thoughts and feelings and don’t give others face, then others will definitely not be willing to associate with you. Therefore, in the process of communication, we should grasp a degree and consider the feelings of others.

   Don’t force your temper on others.

   Everyone has a bad mood. When we have a temper, we should learn to control our temper, learn self-control, learn self-guidance, and control our temper.

   Improve self-confidence

   Social phobia is a psychological disorder. Many people will have a kind of lonely bad mood because of their inner fear of socializing or self-distrust. In fact, people’s social skills are not innate, but need to be nurtured by the acquired environment and consciously cultivated. Therefore, we should improve our self-confidence and strive to overcome social fears.

   Upgrade | Freshmen Promotion Raiders

   Learn to "break up"

   Just entering the university, many students are easy to fall into ‘ Multi-line operation ’ I am busy every day, but I feel that my life is not full after I calm down. In the end, a person can only choose a life path, follow his heart and live the life he wants, in order to have a full life. In college, do ‘ Addition ’ It is not an endless increase, but it will be done eventually ‘ Subtraction ’ .

   Learn to turn knowledge into wisdom.

   The great difference between universities and high schools is that the evaluation system of universities is diversified. Outstanding contributions in sports, literature and art will be recognized. Many freshmen score well in the college entrance examination, but their goals are not clear. As soon as they enter the school, they will be particularly confused and don’t know where their long-term goals are. Freshmen can no longer stay at the knowledge level as before, but also keep learning to turn knowledge into wisdom and adjust themselves appropriately.

   foster a lofty ideal

   Nowadays, there is a phenomenon of "hollow disease" among college students, which means that some college students feel that life is meaningless, they are very confused about life, they don’t know what they want, they often feel tired, lonely and depressed, they feel that learning and life are meaningless, they have no hope for the future, and they are hollowed out physically and mentally. Rejecting "hollowness", students should learn to govern themselves, shoulder social responsibilities bravely, have lofty ideals, long-term planning and short-term goals, dare to dream, dare to pursue dreams and be diligent in interpreting dreams.

   Accept imperfection

   Some people say that "the post-00 generation" is a "strawberry youth holding a mobile phone", so you can’t press it or touch it, so you should take care of it. There are two main stages for college students, namely, acceptance and establishment. First of all, learn to accept, accept imperfections, accept differences, and accept constant changes. Only by accepting and acknowledging others’ differences can our differences be accepted. This is a process of growth.

   (Comprehensive China Network, People’s Network, China Youth Daily)

The iron law of "lottery iron man": the wrong lottery ticket will be yours if you win, and I will pay if you miss it.

24 hours in Zhejiang-qianjiang evening news reporter Dong Chen
Candidate for "The Most Beautiful Sports Lottery Person" in Zhejiang Province: Zhang Ting
Among the lottery players in Wenling City, Taizhou, many people know Zhang Ting, a fat boss who weighs nearly 200 pounds. His smile is as bright as a flower, which makes people unforgettable. What impressed everyone more, however, was his two iron laws, for which he was nicknamed the lottery iron man by lottery players.
Iron Law 1: Lottery shops will never open late and leave early.
The World Cup is just a few days away, but Zhang Ting can’t relax. "The month of the World Cup or European Cup is the best time for me to lose weight." Zhang Ting is not joking. According to past experience, he can lose at least ten kilograms.
Watching the ball game is not only a doorway, but also a lively one. So Zhang Ting’s sports lottery shop is the first choice for many fans and lottery players to watch the World Cup. A room full of people are chatting while watching.
Of course, they will also go to Zhang Ting to bet on the lottery before the competition starts. "It’s always a pleasure to watch a football match. It’s even more interesting to bet on a quiz." At that time, Zhang Ting did a good job in service, and the sports lottery shop was open all night, communicating with the lottery players and watching the ball with them until dawn.
However, after all, people are fleshy, and they can’t get a rest every day. Zhang Ting’s physical strength is exhausted and she has to take time to hang nutrition needles in the hospital. But even so, Zhang Ting gritted his teeth and persisted. "The store won’t close until the game is over!"
Zhang Ting started to run a sports lottery store in May 2010. For eight years, he opened at 8:30 every day and closed at 0: 00 in the evening. On Wednesdays and Thursdays when there are NBA games, he opened at 7: 30 on time, and sold it until 1: 00 in the morning every Saturday and Sunday … He is like an alarm clock and never leaves late. "Since this store is opened, it is necessary to provide lottery buyers with convenience and not delay anyone."
Zhang Ting is preparing information for the World Cup quiz.
Iron Law 2: Take your own mistakes.
When someone buys a lottery ticket, Zhang Ting will play the ticket seriously, but it is inevitable that mistakes will be made in his busy schedule, and often the list will be typed out. When he looks closely, he finds that he has entered the wrong number or bet.
"Once the ticket is issued, it can’t be changed. Unlike the invoice, I made a mistake and can be invalidated and reopened. Once the lottery ticket is bought wrong, it can never be invalidated and changed. "
However, lottery tickets are different from many other things and have their uncertainties. For example, because Zhang Ting accidentally typed a wrong number, it may cause the lottery to miss the prize, but it may also be because of this mistake that he hit the jackpot. How to calculate this? "In my here, anyway, that’s how to operate. The wrong lottery ticket, if it wins, counts as a customer. If it doesn’t win, it counts as mine. " This kind of thing has happened to Zhang Ting several times.
On one occasion, an old lottery player who chose 5 out of 11 came to play the ticket. Zhang Ting accidentally made the wrong ticket. He readily promised that the lottery would be quick anyway. If he won the lottery, he would be the lottery player. If he didn’t win, he would pay for the ticket. As a result, the ticket didn’t win the prize. Without saying anything, Zhang Ting took the ticket and returned more than 1,000 yuan in cash to the lottery player.
Reporting/feedback

The weather in Guangxi is hot and humid, like a sauna, and there is strong convection!

"When it rains and awns are planted, all the fields are planted." On June 6th, China entered the third solar term in summer-Mangzhong. At this time, the weather in most parts of China is getting hotter and hotter, and the rain is increasing. Many places in the south have entered the period with the most rain in a year. The awn seed is in the busy season of three summers. As the saying goes, "Wheat with awn is harvested quickly, and rice with awn can be planted."
Rice grows in the sun.
Ear planting is also called "busy planting". In the north, wheat harvest is stepped up to grab agricultural time, while in the south, rice and other crops in summer sowing are started. The "three summers" busy season for summer harvest, summer sowing and Xiaguan has arrived. During the perennial awning period, wheat in Huanghuai, North China, Xinjiang and other places has matured one after another, so it is necessary to seize the harvest. After the completion of awning, the summer harvest in China will be basically completed.
According to the national summer harvest map released by China Weather Network, the summer harvest has been completed in the area south of the Yangtze River basin before the solar term of awning this year, and will be completed in North China, Huanghuai and Northwest China. From June 11 to 15, with the subtropical high moving eastward and southward, the rain belt in the south will shrink rapidly, and the weather in most summer harvest areas will turn fine, so summer harvest operations can be actively carried out.
During the awning season, the subtropical high is carried northward to the north of the Yangtze River, and the warm and humid airflow is strong and transported northward, bringing abundant rain. South China is in the dragon boat water period, and Guangdong, Guangxi, Fujian and other places will have the most rainfall in the whole year during the solar term of Mang, and the rainfall often pours down like water, which is very easy to cause disasters.
It’s hot in mango.
When the weather is hot and the humidity increases, the diet should be light and add more water. At this time, the day is getting longer, so you can take a proper lunch break to ensure adequate sleep and avoid physical and mental fatigue. The temperature in the rainy south often fluctuates, and the coolness will come from time to time. It is necessary to add clothes in time to prevent cold.
In hot weather, you need to do a good job of sun protection and heatstroke prevention when you travel.
What are the climatic characteristics of Guangxi weather during the perennial solar term? It is understood that the temperature has risen significantly, the rainfall is abundant, and the air humidity is high.
Among them, the rainfall is abundant, the water levels of rivers and reservoirs skyrocket, and the flood control work is severe. (In June of 1994, 1998, 2005 and 2008, there was a great flood in Xijiang River, and it was selected as a case of major flood disaster in history).
The temperature is high in summer, and thunderstorms often attack in the afternoon, which is characterized by "a fever" and is called "sauna day".
Before and after the solar term, there will be afternoon thunderstorms.
Strong convective weather is frequent. Before and after the solar term, there is not only frontal precipitation, but also afternoon thunderstorm activity. In addition, in abnormal years, the initial typhoon began to affect Guangxi, bringing stormy weather to southeast Guangxi.
Guangxi Meteorological Observatory predicts that the high temperature will ease in the next three days, but it will feel sultry. Among them, during the day on the 6th, there were moderate rain, local heavy rain and heavy rain in most parts of western Guangxi and parts of Fangchenggang and Yulin, accompanied by strong convective weather such as short-term thunderstorms and strong winds.
Due to the lack of precipitation in the early stage, local short-term heavy rainfall may cause urban and rural waterlogging, mountain torrents, landslides, mudslides and other disasters, especially in western Guangxi. Please pay attention to prevent the disaster risks caused by the sudden change of drought and waterlogging. The college entrance examination is approaching, please pay attention to the adverse effects of local heavy precipitation and strong convective weather on candidates’ travel and exam preparation.
Reporting/feedback

The true love of young people in small towns strikes back. Shanghai girls find happiness and true love in his interest

In the concept of dating, Shanghai girl Zhou Jie is indeed a bit "crazy". Under the traditional mindset of marriage equality and matching, Zhou Jie’s road to marriage seems to be getting narrower and narrower. With the increasing age and persistence in the inherent concept of mate selection, Zhou Jie has been "single". Looking at Zhou Jie, who is too high to be low, the girlfriends who are in a hurry have "pulled" her to his interest! Girlfriends think that so many people have successfully found the right partner in their own interests. How can Zhou Jie not?

To tell the truth, although Zhou Jie has always had some difficulties in making friends in marriage and love, and her personality and feelings have always been somewhat cold, she has a well-off family and a rich life working as a dance teacher, which can be called "high quality" in all aspects. No matter in his family in the same city or in his live broadcast room, Zhou Jie’s interaction with her friends will always show her high artistic talent and always attract the attention of many opposite sex. There are more and more opposite sex who take the initiative to chat up Zhou Jie in his interest, but Zhou Jie doesn’t seem to "call" them.

Including Zhou Jie herself and her girlfriends, no one expected the opportunity of true love to come. One day, a young man from Yunnan named Yang Hui finally let Zhou Jie "fall" in love. The two people were introduced to each other automatically by the system through his interesting voice speed matching function. Zhou Jie likes Yang Huifu’s magnetic voice, which is gentle and special. In the following interactive communication, Zhou Jie learned that Yang Hui came from a small town in Yunnan and worked hard in Shanghai alone for many years. She was particularly smart and motivated. Although family background, education and appearance are not as good as Zhou Jie’s, many of Yang Hui’s ideas and attitudes towards some things are surprisingly consistent. Their sense of tacit understanding and mutual understanding make them deeply attracted to each other at the same time.

Every day, there are endless topics to talk about in his interest, and there will be endless happiness when he is with him. Zhou Jie is more and more aware that marriage equality, door-to-door matching and so on are not the whole of true love. Love doesn’t have to be born in the same background, but based on the spiritual harmony and mutual understanding. In this relationship, Zhou Jie and Yang Hui changed each other and grew together. Two people choose each other, Zhou Jie has changed the traditional concept of marriage and love, and the small town guy has also achieved the counterattack of marrying a Shanghai girl.

As a dating service platform that has been committed to building efficient ice-breaking, high-frequency interaction and multi-interest links for single young people, the real high rate of single-off-order of Taqu APP is an accurate cut-in to the actual single-off demand of single groups, and on the other hand, technology empowers single groups to intelligently match the needs of the other half, which greatly reduces the time cost and energy input cost of single young people in finding the right other half, and it is easy to find the right other half in Taqu APP.

"Going to the Grassroots in the Spring Festival" The Jiming Three Provinces Bridge is open to traffic! 1 minute from Sichuan to Yunnan for the inter-provincial delegation year.

The villagers happily blew lusheng across the bridge.
The villagers happily blew lusheng across the bridge.
Sichuan News Network, Chengdu, January 21 ST (Reporter Dai Yuling’s photo report)On the eve of the Spring Festival in 2020, the sound of reeds came from the "Jiming Three Provinces" at the junction of Yunnan, Guizhou and Sichuan provinces, and the Jiming Three Provinces Bridge across the Chishui River was finally opened to traffic! "Open to traffic! Open to traffic! " Villagers in Chahe Village, Shuiliao Yi Township, xuyong county, Luzhou, used musical instruments to spread the joy to Yunnan across the bridge.
The Jiming Three Provinces Bridge was completed and opened to traffic today (provided by the Provincial Communications Department)
One minute’s drive and 300 meters’ walk. The Three Provinces Bridge is open to traffic!
The "three provinces of crowing" is located between Sichuan, Yunnan and Guizhou provinces. It is said that there is a story that "the golden rooster crows all over the three provinces". However, although it is said that a rooster can be heard in three provinces, the traffic between the three places is a big problem. Throughout history, this place has been a geographical corner, with traffic jams and extremely difficult communication.
The local people told reporters that because the Chishui River and Weihe River meet here, in the past, if they wanted to reach Yunnan from Sichuan, they had to take a detour to Tanchang, paddy fields, Potou and other towns and villages and drive for two and a half hours. It takes one and a half hours to climb the mountain and cross the river, but there are some safety hazards, such as windy and rainy, rising water, foggy river, simple ferry structure and limited life-saving equipment.
Now, after the completion of the Jiming Three Provinces Bridge, the travel mode of people’s fishing boats crossing the river has been completely changed, and the cross-strait traffic distance has been shortened geometrically. It takes only one minute to drive across the bridge to reach the other side, and the walking distance is only 300 meters, which greatly saves travel time and will completely eliminate the safety hazards of cross-strait residents crossing the river.
"It is open to traffic before the Spring Festival, so it is convenient to visit relatives in the New Year." Wang Sicai, a villager in Tianba Village, Shuiliao Township, dressed in Miao costumes and blowing reeds onto the bridge, told reporters excitedly that the wishes of several generations have finally come true and he is happy to express it with music. "In the past, I had to transport the crispy plums to the other side for sale. I could only carry forty or fifty kilograms and walk for four or five hours. Now, it can be transported in ten minutes by truck. There is also a farmhouse in the village to entertain tourists. In the future, walnuts and crisp plums will be expanded, and more and more villagers are willing to return to their hometowns to start businesses. The bridge has passed, which has brought us many good opportunities. "
The reporter learned that the design speed of the bridge is 40 km/h, the design load is highway -I, the bridge length is 286.4 meters, the net span of the main bridge is 180 meters, and the main arch ring adopts cantilever casting construction technology. The width of the bridge deck is 11.5m (9m carriageway+1.25m sidewalks on both sides), the total length of the approach road at the bridgehead of Sichuan Bank is 637.88m, the total length of the approach road at the bridgehead of Yunnan Bank is 140.6m, and the total length of the route is 1041.3m, with two lanes in both directions.
The Jiming Three Provinces Bridge was completed and opened to traffic today (provided by the Provincial Communications Department)
 Inter-provincial group year becomes simple "full of love journey" love chartered car
The reporter learned that it coincides with the Lunar New Year holiday. With the full completion of the Jiming Bridge in three provinces, at the strong request of the people on both sides of the strait, the Transportation Bureau of xuyong county, Sichuan Province and the Transportation Bureau of Zhenxiong County, Yunnan Province reached a framework agreement to connect buses, and on January 21st, three "full journey" love chartered cars were launched. Next, the transportation departments of the two places will improve the relevant procedures as soon as possible, and start customized passenger transportation from Shuiliao Township, xuyong county, Sichuan Province to Potou Town, Zhenxiong County, Yunnan Province, so as to provide convenient, safe, warm and comfortable travel services for the people on both sides of the strait, so that the local people can truly feel the care of the transportation departments and let the people have more sense of gain, satisfaction and happiness in the transportation field.
"Dead ends" and "revitalization" of tourism resources will inject new vitality into rural revitalization.
He Xiaotao, deputy director of the Agricultural Construction Department of the Highway Bureau of the Sichuan Provincial Department of Transportation, told reporters that in addition to facilitating the travel of ordinary people, the completion and opening of the Jiming Bridge in the three provinces is also conducive to promoting the economic development of the three provinces on both sides of the strait. The poor wumeng mountain, where the Jiming Three Provinces Bridge is located, has been a traffic corner for thousands of years, and has always been a backward and poor area in history. The xuyong county of Sichuan and Zhenxiong County of Yunnan, which it connects, are all state-level poverty-stricken counties, facing Qixingguan District of Bijie City, Guizhou Province across the river. The coal and pyrite in Yunnan can’t be delivered, and the crisp plums and tobacco in Xuyong, Sichuan are difficult to transport. The inconvenient transportation makes many scenic and ingenious tourism resources in Sichuan, Yunnan and Guizhou unable to meet each other. The completion of the bridge will help to implement the poverty alleviation policy, which will further promote the development of coastal economy and industry and increase farmers’ income; It will further help the development of the tourism industry, and all the "dead ends" of local rich tourism resources will be "revitalized"; It will further boost wumeng mountain’s poverty alleviation and prosperity, win the battle against poverty, and inject new vitality into rural revitalization; It will further supplement and optimize the layout of inter-provincial passages between Sichuan and Yunnan, and promote the development of regional economic and social integration.
In addition, the bridge is the inheritance of the red spirit. Chishui River and Ancient Yi Holy Land. It used to be the marching place where the Central Red Army crossed Chishui, and the famous three provinces of Jiming were held. The completion of the bridge will further promote the development of local red tourism.
The Jiming Three Provinces Bridge was completed and opened to traffic today (provided by the Provincial Communications Department)
It is estimated that by the end of 2020, car crossings and passenger crossings with annual traffic volume exceeding 50,000 passengers can be basically eliminated in Sichuan.
There are many rivers in our province, and people in some economically underdeveloped areas have to travel by ferry. According to statistics, by the end of 2012, there were 1718 ferries in the province, which brought a lot of inconvenience to people living and traveling along the river and facing the water. In order to eliminate the hidden dangers of ferry transportation and improve the production and living conditions of the masses along the river and near the water, the provincial party Committee and government attach great importance to the construction of ferry bridge reconstruction project as a major livelihood project.
With the completion of a large number of ferry bridge-changing projects, the water travel conditions of the ferry in our province have been greatly improved, the potential safety hazards have been effectively rectified, and the transportation network has been further improved, which has provided a strong transportation guarantee for the county’s economic and social development and farmers’ prosperity.
It is estimated that by the end of 2020, car crossings and people crossings with annual traffic volume exceeding 50,000 passengers can be basically eliminated, effectively solving the troubles of people who are near the water for wading or long-distance detours. He Xiaotao told the reporter, "The Jiming Three Provinces Bridge is also the 36th highway passage on Chishui River, and it is also another highway outlet in our province. Its completion has provided strong road traffic support for promoting high-quality poverty alleviation in the contiguous poverty-stricken areas of Wumeng Mountain and promoting the" four-way expansion and global opening "strategy of the provincial party committee and government."
(Some pictures are provided by the Sichuan Provincial Department of Transportation)
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Financial institutions pay close attention to "electric fraud" and stop losses in time to warm people’s hearts.

Zhongxin. com Shanxi News, January 10th Recently, China Bank Yuncheng Ruicheng Sub-branch received a special customer, Ms. Liu. In the process of handling business, Ms. Liu told the lobby manager that she had received a phone call from "customer service of a certain platform", saying that she had launched the service of "e-commerce live member of a certain platform". If she did not cancel the service, she would be charged 500 yuan every month for 12 consecutive months, totaling 6,000 yuan. Ms. Liu asked to cancel this service, and the other party guided her to download a new APP. After the download was completed, the other party instructed her to open credit cards, debit cards, etc. through this software, and asked the customer to transfer money to the designated bank account. At the same time, Ms. Liu also received a strange phone call from abroad. After analysis and judgment, the lobby manager helped Ms. Liu print out the recent bank card transaction flow and found that there was indeed a sum of money transferred to a strange account.
In order to reduce Ms. Liu’s economic loss, the lobby manager immediately chose to call the police and explained to the police the story of Ms. Liu’s fraud. At the same time, Ms. Liu was guided to handle the daily bank card limit business, and told that Ms. Liu must go to the relevant bank to handle credit card cancellation and other businesses to ensure the safety of her own funds. Finally, the customer thanked the lobby manager after finishing the business.
At present, telecom fraud and fraud are increasingly rampant. As the protector of customers’ property, Bank of China Yuncheng Branch will continue to devote itself to enhancing citizens’ awareness of anti-telecom network fraud through extensive publicity and in-depth education, and at the same time actively take measures to protect customers’ funds and information security, become customers’ financial partners, ensure their financial interests are fully protected, and protect their wealth and dreams! (End)
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2017 National Peking Opera Theatre New Year’s Day performance season "Qipanshan" and other major dramas were staged.

  From January 1st to 3rd, 2017, the 2017 New Year’s Day Performance Season of the National Peking Opera Theatre will be staged in Beijing Meilanfang Grand Theatre, bringing together six classic dramas such as Feng Haichao, Qipanshan Mountain, Legend of the White Snake, Yutangchun, Taohua Village and Shiro Visiting Mother. Among them, Qipanshan, performed on New Year’s Eve, is a representative play of the Peking Opera King (Yao Qing) School, with Liu Xiurong and Zhang Chunxiao as artistic directors and outstanding young actors Guo Fanjia and Hao Shipeng as the leading roles.

  Jinghua Times reporter Tian Chao

  ■ Synopsis

  Two pairs of talented people and beautiful women get married.

  The story of Qipanshan, a Beijing opera, is very in line with the appreciation habits of China people. It is a classic play with comedy color, with a relaxed style as the keynote and a happy ending at last. This play is taken from the novel Xue Dingshan’s Expedition to the West. The story takes place during the Zhenguan period of Tang Dynasty. Xiliang invaded the Tang Dynasty, and Li Shimin made a personal expedition, and Xue Rengui was trapped in Suoyang City. Cheng Yaojin broke through and returned to move troops. Prince Li Zhi ordered Xue Dingshan to hang Marshal No.2, Cheng Yaojin to supervise the army, and Xue Jinlian to pledge food and go to the rescue.

  Dou Yihu and Dou Xiantong, the chieftains of Qipanshan, were originally the grandchildren of Dou Jiande, a famous soldier in the early Tang Dynasty, who were skilled in martial arts. Dou Xiantong, in particular, is both wise and brave, and has the talent of a general. When the Tang Jun Grain Escort Team passed by the mountain, Dou Yihu, the elder brother who came to rob the grain, took a fancy to Xue Jinlian. Dou Xiantong, the younger sister, fell in love with Xue Dingshan at first sight. She led Xue Dingshan to Houshan Mountain for an excuse and proposed marriage face to face. Although Xue Dingshan also had a good impression on Dou Xiantong, she didn’t dare to promise, so she was taken up the mountain. Dou Xiantong said to Xue Jinlian, "Go back and tell your mother that I have no intention of hurting your brother. Tell her to leave Cheng Chitose and make decisions with our two families. "

  Cheng Yaojin listened to Xue Jinlian’s shy and implicit return and understood that Dou Xiantong had a crush on Xue Dingshan; After listening to a more shy and implicit report, I understood that Dou Yihu had a crush on Xue Jinlian. He also knew all the ins and outs of Doushi’s brother and sister, and learned that they were descendants of Dou Jiande, so he persuaded Xue’s mother, Liu Yingchun, to agree to these two marriages, and personally went up the mountain as a matchmaker. After some near misses, Cynomorium prevailed, and two couples also tied the knot.

  ■ Highlights

  The story is humorous and full of business.

  Qipanshan is a representative play of Wang School. In the 1970s, famous Peking Opera performers Liu Xiurong and Zhang Chunxiao rearranged it. This is a traditional drama with complete travel, equal emphasis on singing and doing, both civil and military skills, and good listening and watching. The plot is humorous, the stage is fresh and bright, and it is convenient for young audiences to watch. However, it has rarely appeared on the stage in recent years.

  This year marks the 135th anniversary of the birth of Wang Yaoqing, a master of Peking Opera. Liu Xiurong, who is over 80 years old, expressed the hope that you can see the style of Wang Opera through this play. She said, "There are too many representative plays of Wang Opera, but few people can learn it now. Now, when it comes to Peking Opera, everyone knows the four famous artists, but Wang Yaoqing is their master, but few people know it. " She also hopes that all walks of life can pay more attention to the art of Peking Opera King (Yao Qing).

  The first couple in this play are Dou Xiantong and Xue Dingshan, and Xue Dingshan on the opera stage has no high martial arts. He is weak in character, but he is beautiful and handsome. Dou Xiantong, on the other hand, is just the opposite. She is strong in martial arts, strong in character, resourceful and calculating. This contrast in personality is also related to their experiences. Xue Dingshan grew up in Wangfu since childhood, and his previous experience was smooth sailing without any hardships. But Dou Xiantong grew up in a cottage, and his experience was a lot bumpy. Such young people, when they meet in a narrow way, will naturally have a lot of opponents to see. Guo Fanjia, who plays Dou Xiantong in the play, said: "This character should be not only martial arts, but also feminine and lovely. It is really difficult to play."

  Another couple in the play are Dou Yihu and Xue Jinlian. Xue Jinlian is quiet, shy and introverted, and handsome. Dou Yihu is humorous, cheerful, strong and reckless, and full of masculinity. At first, when robbing grain, Dou Yihu met Xue Jinlian. When he was defeated and returned to the mountain to report to his sister, he was not ashamed and was very cute. When such two people meet together, they are also full of jokes.

  Another highlight of the play is Cheng Yaojin’s marriage proposal. Although Cheng Yaojin has ordinary martial arts, he is lucky and a lucky general. Personality is loyalty-oriented, easy-going, Wagangzhai, was elected king. His personality is crude and refined, witty and humorous. It will naturally be interesting for him to deal with marriage events with Dou Xiantong and Xue Jinlian. It is understood that in order to celebrate the New Year’s Day, this series of performances are all public welfare performances with low fares, and the lowest fare is 50 yuan.

  ■ Other wonderful plays

  Repertoire: Feng Haichao.

  Performance time: 2 pm on January 1st.

  Starring: Young Mei Pai Tsing Yi Jia Pengfei, young niche actor Hao Shipeng led the performance, while Lu Kunshan, Yan Shiqi and Gu Qian helped out.

  Introduction: Feng Haichao, a Peking Opera, was adapted by Mei Lanfang from the Qing Palace’s Collection "Circular Preface", originally named "The Tree of Yin and Yang", also known as "Ugly Match", which premiered in Beijing in 1929. The plot is ingenious and full of trades, which is similar to the legendary script Kite Mistake in Qing Dynasty. Xue ‘e’s several passages are gorgeous and unique, lively and ups and downs, and they are like songs, which are well-known aria widely circulated in Mei school.

  Repertoire: Legend of the White Snake

  Performance time: 2: 00 pm on January 2.

  Starring: Outstanding young actors Zhu Hong, Chen Xuzhi, Dai Zhongyu, Dennies Hu, etc. lead the performance, while Chen Guosen, Liu Kuikui, Wang Haoqiang, etc.

  Introduction: The story of White Snake and Xu Xian has been circulated among the people in China for a long time. Now the Peking Opera Legend of White Snake, which is often performed, is performed according to Mr. Tian Han’s version. From the time when White Snake and Green Snake went down the mountain to swim around the lake, to the time when Green Snake destroyed the tower and reunited with Bai Xu, there were plots such as getting married, changing wine, stealing grass, going up the mountain, fighting with water, breaking the bridge and closing bowls. Among them, the "Broken Bridge" is particularly exciting.

  Repertoire: Yu Tang Chun

  Performance time: 7: 30pm on January 2nd.

  Starring: Xunpai Hua Dan actor Song Yixuan, Mei Pai Tsing Yi Zhu Hong, Zhang Pai Tsing Yi Liu Mengjiao and Cheng Pai Tsing Yi Lv Yaoyao starred.

  Highlights: This drama tells the story of Wang Jinlong, a son of a government official, and Su San, a famous prostitute. The drama "Su San Qi Jie" and "Three Trials" are classic passbook dramas, which have been performed by various schools. This time, the young inheritors of the four schools of the National Peking Opera Theatre gathered together to perform the complex and beautiful role of Su San with the characteristics of their respective schools.

  Repertoire: Peach Blossom Village

  Performance time: 2 pm on January 3rd.

  Starring: Outstanding young actors such as Zhang Yixin, Bai Yang, Yang Wei, Pi Rui and Zhang Yandong.

  Aspect introduction: outside the Taohua Village

  Yu Yan, the daughter of Liu Deming, and Chunlan, the maid, went to the flower field to have a spring outing and choose a husband. Bian Ji, a scholar from Lu Yu, fell in love at first sight. Unexpectedly, after some twists and turns, through the mediation of Lu Zhishen, Biansheng and Yuyan finally got married.

  Repertoire: "Shiro Visiting Mother"

  Performance time: 7: 30pm on January 3rd.

  Starring: The play brings together national first-class actors Tian Lei, Bi Xiaoyang and Xu Mengke, and outstanding young actors Li Bo, Guo Xiao, Liu Qi, Sina Zha, Bai Yang and Jin Xing.

  Highlights: The play is based on Yang Jiajiang’s story. The whole play has a deep description of the characters’ feelings, and has done enough articles on the word "human feelings". Against the background of the confrontation between the two armies and the tense situation, Yang Silang, who was trapped in a foreign country, risked his life and sneaked out to visit his mother. Endless feelings of parting, hating and missing bring us together and apart.

Xia Yan: Simple and Pure Personality and Style of Writing

Since the 1930s, when people evaluate and discuss Xia Yan’s literary and artistic creation and its individual characteristics, they tend to be associated with key words such as realism, refinement, dilution and significance. Just as in July 1943, Ye Shengtao wrote a poem for Xia Yan’s play "Fascist Bacteria", which was well received by all walks of life in Chengdu: "Xia Yan’s style is simple and clear, and Chinese drama art is well-known. I am glad to hear that today’s two difficulties are combined, and I will see the glory moving to Jincheng. " It has to be said that simplicity and elegance are not only the artistic style of Xia Yan’s masterpiece Fascist Bacteria, but also the consistent and beautiful experience brought to readers and audiences by a large number of well-known chapters left by Xia Yan’s various creative practices for more than 60 years.
Xia Yan
Beyond written expression, stage performance, screen projection and other media forms.
The historical situation of the modern world and modern China, especially the development trend of "left-wing" culture and revolutionary literature and art since the May 4th New Culture Movement, together with the integration of China and foreign countries, the intellectual literacy and the literary talent with pure nature and flourishing heart, not only prompted Lu Xun, Guo Moruo and other outstanding ideological enlighteners to give up their own "scientific" ambitions and embark on the road of soul salvation, but also "abandoned their jobs and joined the literature" for young Xia Yan and became China.
According to incomplete statistics, in the whole 20th century, during his revolutionary career and writing practice of more than 60 years, Xia Yan occasionally dabbled in or intensively worked on investigation reports, translated works, current affairs reviews, movie scripts (original or adapted), drama scripts (original or adapted), reportage, short stories, poems, radio plays, news interviews, close-up editorials, newspaper supplements, essays and essays. He has also published or published far-reaching works in the fields of film, drama and literature theory and criticism, wandering freely between creation and theory and criticism, and galloping between originality and translation and adaptation. His carrier spans many different media forms such as written expression, stage performance, broadcast transmission and screen projection. Although in the history of modern culture, many intellectuals have intentionally or unintentionally devoted themselves to this rich and diverse cross-media writing, it is rare to see such extensive, in-depth writing practice as Xia Yan’s, which has made great achievements.
It is particularly noteworthy that Xia Yan’s cross-media writing always meets the needs of the times and reality, and has been developed and gradually completed in his social activities and revolutionary practice. In this process, Xia Yan always turned to many teachers, worked diligently and quietly, and integrated his unique social experience, personality characteristics and spiritual temperament into different genres, themes and media, forming a simple and elegant personality and style of writing. During the "Left-wing League" period, Xia Yan was deeply influenced by Qu Qiubai, and changed and rewritten the seemingly ordinary news report in the newspaper to make it a literary work with ideological significance, artistic appeal and stronger "accusation", so as to freely switch between news style and literary style. Tian Han also made it clear in the preface to "A Story of Sorrow for the City" that Xia Yan’s accomplishment as a journalist is also very helpful to the playwright. In his view, without the sensitivity of the times and familiarity with and insight into social events, Xia Yan might not have written such excellent modern dramas as One Year, Heart Prevention, and A Story of Sorrow for the City. At the same time, Xia Yan’s theory of time or plays made people feel "consistent and sincere thoughts of worrying about the time".
Because of this, Xia Yan will constantly change his professional identity and try to write across the media according to the situation and needs, at least in the fields of reportage (Bonded Worker), drama script (Under the Roof of Shanghai), film script (Spring Silkworm, Blessing, Lin Jiapu) and film theory criticism (Several Problems in Writing Film Script).
Xia Yan (middle) is with Ba Jin (left) and Bing Xin. Information picture
Explore the different characteristics of reportage, stage performance and screen projection
Xia Yan’s great achievements in the field of cross-media writing not only depend on his extraordinary diligence and talent, but also benefit from his mastery of unique media characteristics.
In fact, although the writing of reportage, drama script, film script and even film theory criticism is ostensibly a literal grasp or literary expression, he knows better than anyone that the real audience of these different genres of writing is not "readers" in the general sense, but readers, listeners and audiences who want to gain different insights and inspirations through various media.
Due to specific historical reasons and his important position in modern literature and drama film movement, when Xia Yan entered reportage, drama script and film script creation, he basically had a relatively direct dialogue with the corresponding social groups, stages and cinemas. Therefore, the literariness of writing is always intertwined with the publicity of social concern, the drama of stage performance and the cinematic nature of screen projection. Because of this, this unique cross-media writing must be based on accurately grasping the media characteristics of reportage, stage performance and screen projection, that is, "writing for society", "writing for stage" and "writing for screen".
As far as writing for the screen is concerned. Film is an imported art form. When the "Party’s Film Group" led by Xia Yan was ordered to work as a screenwriter and write film reviews in Shanghai Star Film Company, he should have no personal experience of film as a media characteristic different from literature. However, the great achievements of China’s "Left-wing" film movement can’t be separated from Xia Yan and others’ recognition of the media characteristics of film as a new audio-visual carrier, and their extraordinary efforts in watching one film after another, learning over and over again, and analyzing one frame at a time. Only by truly understanding the characteristics of the narrative, picture, editing, rhythm and genre of movies that are different from those of literature and drama, can Xia Yan win the trust of film directors and production companies more smoothly, and lead the times with a number of excellent plays such as Wild Flow and Spring Silkworm, and create classics in film history. Until 1958, Xia Yan still regarded film plays as a special "business" and a special "learning" with its own special laws and similarities and differences with drama and literature.
It is precisely because we always attach importance to the special laws and media characteristics of film plays that Xia Yan’s "Blessing" and "Lin Jiapu" adapted from Lu Xun’s and Mao Dun’s novels will conquer audiences at home and abroad with their cinematic viewing experience and screen charm, and become simple, elegant and meaningful model works in film history.
The picture of the film "Lin Jiapu" written by Xia Yan.
Expect creators and actors to "have more real life in the play and less drama in the real life"
From beginning to end, Xia Yan kept his dual mission of revolution and literature and art in his heart and shouldered it. What is even more commendable is that Xia Yan did not easily devalue the aesthetic function of literary and artistic creation because of his revolutionary cause, or put aside his spiritual appeal of directly attacking the human soul. On the contrary, a revolutionary’s affinity and intellectual’s bookish spirit always lingered between Xia Yan’s lines, showing a clear track of increasingly profound realism and charming charm in his simple and elegant style of writing.
Xia Yan’s pursuit of realism is not only related to his "engineering" experience in his youth, but also related to his social mission as a professional revolutionary. Similarly, the pursuit of realism is not only a broad road for the May 4th Movement to forge ahead for modern literature, but also inseparable from Xia Yan’s personal temperament of being good at facing reality, always caring for the people and loving the world.
In an article, Wu Zuguang once pointed out that reading Xia Yan’s works, whether scripts, essays or political sketches, will make people think of Chekhov’s "conciseness" and "significance"; Even in appearance, Xia Yan and Chekhov, holding a cane and holding a pipe, look like "quietly observing the world", which is the realistic feature of Xia Yan’s creation. In the screenplay Spring Silkworm, the silkworm breeding nest and rural life are almost recorded, and the colorful metropolis features and all kinds of people in the screenplay Spring Silkworm, the drama screenplay A Corner of the City and Under the Roof of Shanghai, as well as the "realistic description of the characters as much as possible" in the large historical drama Sai Jinhua, have all made important contributions to the development of China’s realistic movies and dramas. The drama One Year is also called "calm and promising realism" by literary historians.
Of course, in the "quiet observation" of the world, Xia Yan showed his calmness in facing the reality and his kindness in caring for the common people. However, he also emphasized more enthusiasm and abundance in going deep into life and discussing the "inner revelation" and "spiritual world" of the characters, and asked the creators and actors to "have more real life in the play and less drama in the real life". From the inside out, we should respect the inevitability and rationality of facts, environment and characters’ words and deeds, and master the accurate proper limit based on reality and the original appearance of human nature, without making useless cries or malicious concealment. This creative practice and literary concept saturated with Marxist humanitarianism can not only appreciate its elegance in Blessing and Lin Jiapu, but also give endless influence and inspiration to later generations.
Indeed, Xia Yan’s simple and elegant writing style, his successful cross-media writing, his unique grasp of media characteristics and his profound pursuit of realism complement each other, making outstanding contributions to China’s culture and art in the 20th century, and leaving a valuable cultural and artistic heritage for future generations. (Li Daoxin, Vice President of Peking University Art Institute, "Changjiang Scholar" distinguished professor)
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