Twenty-four solar terms | beginning of autumn: The heat is unbearable, and the autumn in the meteorological sense has not yet arrived.

August 7th is the beginning of autumn in the 24 solar terms. Although the solar terms have the word "autumn", this year’s beginning of autumn has not brought the coolness of autumn. In most parts of the country, the high temperature is still scorching the earth. In the Yangtze River basin, Huaihe River basin and Yellow River basin controlled by subtropical high, the temperature can be called hot summer. The highest temperature in Shanghai will remain above 37 degrees in the coming week, and Nanjing, Wuhan and Chongqing, which are located inland, are pointing to 40 degrees.
"beginning of autumn is only an astronomical autumn, not a meteorological one." Cheng Peng, an assistant researcher at the Institute of Literature, Shanghai Academy of Social Sciences, said, "The fashion in beginning of autumn is in dog days, so it’s still a little hot. There is a folk saying that it is an autumn tiger. However, China has a vast territory. In many places in the north, it has been a little cold in the morning and evening after beginning of autumn, and most of the south is still in the heat. "
On August 6th, 2022, beginning of autumn is coming in Huai ‘an, Jiangsu, and the pomegranate trees in Lotus Park are covered with red fruits. Vision china diagram"It’s chilly in beginning of autumn early, and it’s hot in beginning of autumn late."The so-called "autumn in astronomical sense" was established by the ancients according to the observation of the law of the sun’s operation. The Almanac says, "The southwest dimension refers to beginning of autumn". When the Big Dipper refers to the southwest and the sun reaches 135 degrees, it is the time when the beginning of autumn solar term comes.
According to this astronomical standard, accurately speaking, this year’s beginning of autumn will officially arrive at 20: 29 on August 7th, Beijing time, which is already after dark.
"There is a proverb that says,’ It’s chilly in beginning of autumn in the morning, and it’s hot in beginning of autumn at night.’ This year in beginning of autumn, it’s after eight o’clock in the evening, so the summer heat will continue, and it will probably end before and after it comes out. Bi Xuling, director of the Folk Custom and Intangible Heritage Research Office of the Institute of Literature, Shanghai Academy of Social Sciences, has studied the 24 solar terms proverbs. She found that the ancient solar terms agricultural proverbs can still fit and predict the temperature, which is very scientific. "Because solar terms reflect the operation of the sun, the temperature is determined by the sun in the final analysis. After long-term observation, the ancients summed up this law, which proved to be very effective. If you analyze it with the knowledge of modern meteorology, you will find that the reasons are very complicated, such as the influence of subtropical high. "
The ancients called the hottest period of the year "dog days". "In fact, it is not hot after beginning of autumn, which is related to whether it is out." Bi Xuling mentioned that the time of "three volts" is also not fixed, ranging from 30 days to 40 days. "The initial and final volts are 10 days, and the time of two volts is not necessarily, sometimes 10 days, sometimes 20 days." The length of the second day depends on the date of the third Geng day after the summer solstice every year, and the third Geng day after the summer solstice falls into the sky. "So the solar terms are closely related to the dog days. By observing the weather of the solar terms in the dog days, the ancients summed up the law of predicting the length of the dog days." This year’s dog days will last for 40 days from July 16th to August 24th.
In fact, among the 24 solar terms, the solar term after beginning of autumn is the summer, and the summer, the light summer and the big summer are all solar terms representing high temperature. After the summer, the summer heat gradually subsided and the temperature began to fall.
What we usually call autumn is the autumn in the meteorological sense. There are strict meteorological standards: the average daily temperature is below 22℃ for five consecutive days, and the subsequent weather conditions are stable, then we will count the first day as autumn. By this standard, it will take time for the real autumn to come.
The ancient agricultural custom "basking in autumn" has entered the public’s field of vision.
Autumn is the harvest season, at the same time, the hot temperature has come to an end, and the customs in beginning of autumn are mostly around these two points.
"Corresponding to beginning of spring biting spring, beginning of autumn also has the custom of biting and gnawing autumn, which not only welcomes the arrival of autumn, but also has the effect of keeping healthy and preventing autumn dryness." Cheng Peng mentioned that beginning of autumn is the time limit for tasting some foods, and fruits and vegetables have a bumper harvest. People pay attention to "tasting autumn fresh".
In northern China, beginning of autumn’s "biting autumn" food is watermelon, commonly known as "biting melon". It is believed that eating watermelons in beginning of autumn can clear the gastrointestinal impurities in summer and avoid diarrhea in winter and next spring. This custom has a long history. In the Qing Dynasty, Zhang Tao’s "Tianjin Miscellanies Customs at the Age of Years" recorded: "When beginning of autumn eats melons, he bites autumn to avoid diarrhea."
Children are eating watermelon "gnawing autumn" to welcome the arrival of beginning of autumn. Vision china map corresponds to long summer, and beginning of autumn people also have the habit of weighing. If the weight is lighter than that of long summer, it is called "bitter summer". If you lose weight, you need to make up for it. Therefore, beginning of autumn has the custom of "sticking on autumn fat". In the northern region, beginning of autumn "sticks to autumn fat" to eat meat, while ordinary people eat stewed meat, while those who pay attention to it eat boiled meat, braised pork, jiaozi with minced meat, stewed chicken, stewed duck and so on.Fang Yun, a lecturer at the School of International Education of Shanghai University and a doctor of folklore, mentioned a beginning of autumn custom of "basking in the autumn" that has entered the public’s field of vision in recent years.
"Sunbathing in autumn is a typical agricultural custom phenomenon in beginning of autumn with strong regional characteristics. Villagers living in mountainous areas such as Jiangxi, Anhui, Hunan, Guangxi, etc., because of the complex terrain, there are very few flat areas in the village, so they have to use the roofs in front of the house and behind their own windowsills to rack and hang crops, which has evolved into a traditional agricultural custom phenomenon over time. "
Sunbathing in autumn in Wuyuan, Shangrao, Jiangxi. Vision china map is different from many disappearing solar terms customs. "Sunbathing in autumn" was only a common agricultural custom phenomenon in ancient times, but in recent years, the agricultural custom scene of "sunbathing in autumn" in mountain villages has become an autumn landscape that tourists deliberately chase and watch. In this way, Wuling, Wuyuan, Jiangxi, created the "Earthy Autumn Festival", which opened in Liqiu. This festival strengthens the protection and display of folk culture represented by sun-drying autumn through celebrations. It was selected into the list of typical cases of domestic tourism promotion in 2020, and it is also the top ten outstanding cases of "non-legacy and tourism integration" in 2019."The folk custom of sunbathing in autumn has the dual marks of landscape narrative and ritual narrative. In rural areas, the visible landscape of festival ceremony is relatively immobile, which can solidify the folk tradition and form a stable narrative identity, which is the premise of folk tourism. The famous’ Huangling Sunbathing in Autumn’ takes the local custom of Huangling as a ritual narrative way, and turns the static crop landscape into a performance of customs. When performers and tourists interact in the behavioral ceremony, tourists can experience and participate in the construction of rural landscape. " Fang Yun thinks. "Sunbathing in the Autumn Festival" comes into public view, which is a typical case of the folk custom of the twenty-four solar terms regaining its brilliance in the contemporary era. The ancient solar terms still have their unique charm and can connect with modern life.
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Case sharing of the regular meeting of the General Administration | Henan Spring Festival Evening and Lantern Festival Wonderful Night: The more confident the culture, the deeper the communication.

Editor’s note:From a graceful and vivid girl in the Tang Dynasty to a martial arts tough guy with flowing moves, from "shuttling" between famous landscapes and paintings to being wrapped by visual effects such as the universe, starry sky, rockets and stargazing platforms … The 2021 Henan Spring Festival Evening and the wonderful night of Yuanxiao left a deep impression on the national audience. How were these programs full of China traditional cultural elements created in the two parties?

At the regular meeting of the General Administration on March 12th, Wang Chunyang, head of the All-Media Marketing Planning Center of Henan Radio and Television Station, shared his creative experience and understanding of the 2021 Henan Spring Festival Evening and the wonderful night of Lantern Festival. After the meeting, the Radio and Television Review interviewed Wang Chunyang, and combined with the contents of the speech at the regular meeting, explained in detail the way of "going out of the circle" for the two parties.

 micro interview 

Interviewee:Wang Chunyang, head of Henan Radio and Television All Media Marketing Planning Center.

Wang Chunyang

Radio and TV Review: What inspiration does the Spring Festival Evening in Henan and the Fantastic Night of Lantern Festival bring to the team creation?

 

Wang Chunyang: "The Spring Festival Evening and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms, giving it new vitality and creating a circle-breaking effect with the cultural core. Through the creation of these two programs, we once again deeply feel that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards made many people burst into tears. It further shows that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages that interact with netizens, we can really feel four words-"cultural self-confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

 

Radio and TV Review: Will this series of actions be continued and new works be released?

 

Wang ChunyangAs an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. This year, Henan Radio and Television Station will take "Fantastic Night" as the main line of the annual program, take Chinese civilization, Yellow River culture and brilliant Henan as the core strategy, and rely on traditional festivals (such as Qingming Festival and Mid-Autumn Festival) to continue to tell the story of the Yellow River, promote the construction of a strong cultural province, and dedicate the most dazzling elements of Henan’s history and culture to everyone again in innovative ways.

 

Expanding and highlighting the element of "Miss Tang Gong" is an important means to ensure the continuity of the two programs’ popularity and concerns. It is a principle that we have always grasped to ask them to bring wider perspectives and more content to the audience. Will Miss Tang Gong lead us through the history of Henan again? Please stay tuned.

 

Radio and TV Review: Will new content products be developed in response to the image of "Miss Tang Gong"?

 

Wang Chunyang:“"Miss Tang Palace" has become one of the IP in Henan culture. For the use of "Miss Tang Palace" element, we have the consideration of using hot spots to expand the heat, and also have a calm balance. At present, we have produced cultural and creative products such as WeChat emoticons, mobile phone cases and blind boxes of "Tang Gong Night Banquet". The cultural types and manifestations carried by "Miss Tang Palace" have spread rapidly and been widely recognized. Next, we will follow the law to pay attention to the historical and cultural ontology, so as to make the cultural communication last longer and more vital.

Content of Wang Chunyang’s speech

When the tide does not let the fusion shine.

-Creation and sharing of "Henan Spring Festival Evening" and "Fantastic Night of Lantern Festival"

In 2021, the Spring Festival Evening in Henan Province and the wonderful night of Lantern Festival won the heated discussion of the national audience and the praise of netizens. At present, the number of hits on the whole network of Henan Spring Festival Evening exceeds 3 billion, and the number of related topics read and watched on the whole network of Yuanxiao Wonderful Night exceeds 900 million. The "Miss Tang Gong" derived from the program was widely spread. The People’s Daily, Xinhuanet, Global Times and other media published praises, and many Internet "Big V" also pushed on Weibo. The Spring Festival Gala in Henan produced a circle-breaking effect with the cultural core.

Why Henan? Why Henan Radio and Television Station? Why Henan Spring Festival Gala? In fact, behind this, the development ideas of Henan Taiwan and the ingenuity and experience of the entire creative team are also condensed.

Integration adds vitality and reforms birth opportunities.

In order to accelerate the pace of deep media integration and realize the main force advancing into the main battlefield. Henan Radio and Television Station has innovated the system and mechanism, put forward the development concept and direction of "integrating communication transformation and development is useful and effective", and constructed a modern communication pattern of "one end, one center, one cloud and one platform". The all-media marketing planning center of Henan TV was established under this circumstance.

Henan Taili integrates the former TV Literature and Art Department, Documentary Studio, Studio No.8 and Henan Elephant Media Technology Co., Ltd., and forms a program production camp with the ability to adapt to the new era with a fast pace and high position, such as performing venues, director teams, beautiful lighting, 4K HD broadcast vehicles, post-production, brand promotion and many other resources.

In order to realize the beautiful blooming of Henan Spring Festival Gala, the team earnestly studied the requirements of the State Administration of Radio, Film and Television on "small, positive and big" program production, and strived to create new vitality with the new mechanism of generate. A team of directors with the post-80s generation as the main body, after nearly 100 brainstorming sessions, has formed a creative scheme with a youthful voice. They cheered for themselves in a lovely and naughty way and said, I want to finish the Spring Festival Evening quietly and then surprise everyone.

To tell the truth, I couldn’t help smiling when I heard this sentence. In order to make the Spring Festival Evening in Henan truly "meet happily" with all of you, the team made use of wisdom and comprehensive suggestions from all parties, and took "Chinese civilization, Yellow River culture and brilliant Henan" as the hard core content, and took art and technology, form and content, production and communication as the key objectives to creatively transform and develop traditional culture. Therefore, the "Miss Tang Gong", who traveled through ancient and modern times and showed cultural self-confidence, danced in front of everyone; With both civil and military skills, Taiji Wushu, which shows the culture of the Yellow River, is powerfully interpreted in the world. The Henan Opera chorus, which is full of sound and emotion and shows the spirit of fighting the epidemic, resonates with us.

Innovation to express, technology empowers new energy.

With a certain knowledge reserve, the relationship between form and content has always puzzled the team’s choice. As a brand-new structure, the all-media marketing planning center of Henan Radio and Television Station also has the problem of how technology can serve the content. As an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. The key is how to show and present. How to make technology empower content? To this end, the team enriched the connotation and extension of the program through mobile priority, interconnection and 5G+AR technology, expanded the level and spatial changes of the stage theater beauty layout in the Spring Festival Evening, and realized the perfect integration of virtual scenes and real beauty.

Studio No.8 of Henan Radio and TV Station, the venue of the Spring Festival Evening in Henan Province, is a comprehensive performing venue with relatively complete functions. In order to improve the utilization rate of the venue, the director group and the dancers, according to the characteristics of the studio’s space advantages and equipment performance, adopted the representative form of China traditional culture-red lanterns as the main element, and divided the space through mechanical devices and hoisting techniques to meet the multi-space changes, and cooperated with lighting, high-definition screens and other elements to make the whole stage present. At the same time, through Weiya means, it is presented in a spatially separated scene, which brings rich appreciation experience to the audience and netizens. In the overall packaging, combined with AR technology, using the coherence of pre-and post-technology combination, the program is virtualized and brand-new. In addition, new technologies such as 4K high-definition ob vans, flying machines, Eye of the Sky and Steadicam have also contributed a lot to this visual feast.

The Banquet in Tang Palace and In Heaven and Earth, which are of great concern to everyone, are a graceful girl with light singing and dancing, and a martial arts tough guy with flowing water. "The Banquet in Tang Palace" did not make a big change to the dance, but used the technology of 5G+AR, adjusted the duration, added VR special effects such as ink painting, combined the virtual scene with the real stage, and put the song and dance into the museum scene, creating a feeling of "a wonderful night in the museum". The Tai Chi performance of "In Heaven and Earth" not only attracts the attention of the actors who beat Tai Ji Chuan in spacesuits, but also the visual special effects wrapped in the universe, starry sky, rockets and stargazing platforms. In the later stage of the program, AR packaging technology was used to implant a variety of cultural symbols into the program with visual technology. It is this cool multi-expression and artistic pursuit that upgrades the traditional stage composed of a floor and a space into a cosmic space with unlimited possibilities.

From top to bottom: The Banquet in Tang Palace and In Heaven and Earth.

Embrace new media, culture is more confident.

Embracing new media requires a tight hug and a long arm hug. The Spring Festival Gala and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms to make it glow with new vitality. The two programs did not stick to a single, traditional form of TV evening performance, but closely followed the Yellow River culture for innovative expression. By polishing the writing carefully and rooting in local culture according to local conditions, the program does not follow the old road of traffic artists driving cultural traffic, but makes culture the protagonist, makes great efforts in creativity and details, and puts energy into innovative program expression, which may also be the reason why the program can be popular with the audience.

The two programs are based on the vast land of the Central Plains and dig deep into the cultural treasures of Henan. The Spring Festival Evening of Henan Satellite TV is based on "antique" and "modern music", and takes the shape of "massiness" and "fashion" to bridge the dialogue between ancient and modern for the audience. Musical instruments with a long history, such as bone flute and hammer, have been put on the stage, so that ancient musical instruments and music familiar to young people can spark a different spark. The wonderful night of Lantern Festival takes the audience to see the cultural landmarks of the Central Plains from Henan Museum to Luoyang yingtianmen, from Dengfeng Stargazing Observatory to Kaifeng Qingming Shanghe Garden. From the Banquet at the Tang Palace to the Lotus Pond, and from The Stars Move to The Lantern Festival, the programs full of cultural attractions complement each other with the real-life shooting of cultural landmarks, bringing new vitality to generate, the ancient capital of the Central Plains.

From top to bottom: Lotus Pond and Lantern Festival.

The whole network of Henan Spring Festival Evening and Lantern Festival wonderful night also benefited from the change of communication mode. At the time of the first broadcast, the new media platform was broadcast 30 minutes earlier than Henan Satellite TV. Through high-density and high-frequency broadcast on the big screen, the small screen and the Aauto Quicker platform reached in-depth cooperation, and the party was edited and refined, and distributed on multiple platforms such as Weibo, Aauto Quicker, Tik Tok, bilibili, Today Headlines and Elephant News Client. The new media platform allows everyone to see the program, realizing the three-dimensional and maximum communication.

Through the creation of these two programs, the team once again deeply felt that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards moved many people to tears, further demonstrating that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages interacting with netizens, we can really feel four words-"cultural confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

Next, the team will continue to focus on culture, deeply cultivate radio and television, hand in hand with the times, face to face with culture and heart to heart with the people, and tell the story of the Yellow River and China with heart, affection and hard work.

Editor | Zhu Xiaole Rao Wenyuan

Delicious and healthy! Come to Liyang this autumn, have a taste of fresh agricultural products, and go on a wonderful and mellow journey!

  Liyang, located at the junction of Jiangsu, Zhejiang and Anhui in southern Jiangsu.

  Known as "three provinces crow"

  The special geographical location has created the particularity of Liyang cuisine

  In addition to Liyang’s most famous cuisine,

  You can also taste green and healthy original ecological agricultural and fresh products.

  Now, let’s take a look with Xiaobian.

  What special agricultural products are there in Liyang?

  First, Daibu

  Daibu, a thousand-year-old ancient town with a long history, is located at the junction of Jiangsu, Zhejiang and Anhui provinces, with unique geographical location, rich natural resources and convenient transportation conditions.

  The ancient town of Daibu contains the fresh poetry of green mountains and green waters, the infinite charm of Nanshan bamboo sea, the fragrance of fruits and vegetables all year round, and the farm food on the tip of the tongue … … The low mountains are winding, the thousand acres of tea gardens are green, cicadas are singing birds, the breeze is Xu Lai, and the bamboo rhyme is long.

  The ecological beauty of Daibu is not only hidden in Nanshan Bamboo Sea, but also meanders from Highway 1. This "rainbow highway" shuttles between hills and lakes, and under the shadow of dense forests and rice fields, it is imbued with the unique flavor of Jiangnan pastoral.

  On both sides of Highway 1, autumn flowers bloom and tea fragrance floats far away. Driving on this highway, enjoying the scattered houses in the south of the Yangtze River, listening to the sounds from the countryside, one step at a time, bridges flowing, as if you were in a beautiful picture scroll.

  When you arrive in Daibu, you must experience different styles of resort hotels, such as Yushui Hot Spring Resort, Meixiu Shan Ye Hot Spring Resort, an yun Yuenan Mountain Resort, Nanshan Bamboo Sea Inn … There are lakes embedded in the mountains, bamboos planted by the lake and butterflies among the bamboos.

Yushui Hot Spring Resort Hotel

Meixiu Shan Ye Hot Spring Resort

An yun Yuenan Mountain Resort Hotel

Nanshan Zhuhai Inn

Qingu Nanshan

  With its unique geographical location and convenient traffic conditions, Daibu produces a large number of agricultural fresh products with rich natural resources. "Taiwan Province Huazhen Fruit Corn" in leisurely Nanshan, it is eaten raw as fruit and cooked as coarse grains. Take a bite, don’t use too much force, chew it gently, your ears can clearly hear the sound of epidermis bursting, and the juice instantly overflows your lips and teeth, leaving fresh and crisp corn pulp.

  Nanjing 46 japonica rice, the "God-given food fate" of leisurely Nanshan, is located in the Nanshan scenic area with unparalleled natural endowment, rich in selenium, covered with traditional artificial weeding and primitive duck-rice co-cultivation, and the rice grows healthier and more nutritious.

  Daibu is a veritable "hometown of chestnuts". The scientific name of Nanshan chestnut is Pearl Chestnut, which is famous for its thin shell, large fruit, bright brown color and sweet taste. The skin color is light yellow, raw food is crisp and tender, and cooking with ingredients is more fragrant, soft and palatable, and tastes like osmanthus fragrance, so it is also called osmanthus chestnut.

  Bamboo shoots are a specialty of Daibu, and they are delicious given to Nanshan by nature. Bamboo shoots here are made into various flavors, such as hand-peeled bamboo shoots, roasted bamboo shoots, braised bamboo shoots in oil, and dried bamboo shoots … … If you go to Nanshan Bamboo Sea, remember to bring some bamboo shoots home.

  Daibu produces wild goose mushroom, and boarded the "China on the tip of the tongue". When you arrive in Daibu in autumn, don’t forget to taste the most delicious taste of this season. When you leave, don’t forget to bring a bottle of "wild goose mushroom sauce", which is salty, slightly sweet, mellow and delicious.

  Second,Shangxing

  Caoshan Tourism Resort in Shangxing Town, liyang city, relying on excellent natural ecological environment, profound cultural accumulation, rich modern agricultural resources and superior location conditions, has built three levels of leisure and holiday tourism products with the theme of "Colorful Caoshan", which has made "Caoshan Model" famous.

  Located in Caoshan Eco-tourism Resort, Qiwei Okra Ecological Park has beautiful scenery, rich products, a natural environment and a refreshing climate suitable for the growth of various herbs. The natural geographical environment of the plantation is superior, and the soil is fertile and pollution-free. It is a rare treasure for planting high-quality okra. The quality of the planted okra is very good, the meat is delicate and the taste is smooth.

  Third, don’t bridge

  Golden Mountain Village in Bieqiao Town is located in Gaoxiang, north of Liyang, and sweet potato has a long history as a local excellent variety. The environment and ecology of Golden Mountain Village are pollution-free, the soil color is like gold, the water quality is clear, and it is rich in minerals. The unique natural environment such as soil, water quality and climate makes Huang Jinshan’s selenium-enriched sweet potato taste soft, soft, sweet and fragrant, golden and attractive, and it has the evaluation of "color is like jade, sweet as honey, fragrant as cinnamon, and delicious as millet".

  Bieqiao Tangma Lily Planting Base is adjacent to Tangma Reservoir, where the water quality is good, the land is fertile, and it is far away from harmful substances such as chemical fertilizers and pesticides. The cultivated Tangma Lily is plump, delicious, white as jade, overflowing with faint lily fragrance, large in size, pleasant in fragrance and delicious in taste.

  Fourth, Nandu

  The ancient poem "A bumper harvest is said in the fragrance of rice" It is also a kind of wild interest to look at the rice waves and smell the fragrant rice! At present, the rice fields in Qingfeng Village, Nandu Town are full of vitality, and it is time to watch!

  Superior climatic conditions and geographical environment have created fertile fields in Nandu, and cultivated Qingfeng rice with fragrance, sticky and soft elasticity — — Nanjing 46. Autumn will usher in a wave of Qingfeng new rice in the middle and late October, with excellent taste. You can’t miss it if you eat food.

Qingfeng rice

  Qingfeng rapeseed oil with high value, using non-transgenic flower seeds, is healthy, natural and delicious, and is the "best assistant" for cooking delicious food.

  Qingfeng rice wine, with its own literature and poetry — — From a grain to a drop of wine, it is the persistence and waiting of the villagers’ winemakers. Among them, Qingfeng rice wine with osmanthus flavor is sweet in fragrance, and it is full of happiness to taste a cup of joy, which is really intoxicating.

  The characteristic agricultural innovation brand created by Qingfeng villagers — — "Master Ba’s paw" is made of healthy and fresh raw materials and marinated with an exclusive secret recipe. It is mellow and delicious, and is suitable for all ages.

  Beibei pumpkin in Nandu Vegetable Orchard has both the sweetness of pumpkin and the glutinous powder of chestnuts. The texture is dry enough, the moisture is not too much, and the taste is full, not crisp. The green skin is dark green with light green stripes. Even if it is stored for ten days and a half months, the skin appearance remains the same.

  V. Bamboo Shoe

  Lu Yu Village, Zhuze Town, sees that there are trees, flowers and flowing water. With the ingenuity of the builders of characteristic rural areas, the village roads are neat and the rivers are refreshing, which is like a beautiful paradise.

  Luzhu Village in Zhuze Town is located near Wawu Mountain. The produced finger sweet potato is rich in selenium and has high nutritional value, so it is called the "king of anti-cancer" among trace elements in human body.

  Zhuze Town, liyang city is the only town of animal husbandry in Changzhou. The local farm geese have the characteristics of high lean meat and low fat, and the meat is delicious. Zhuze Wind Goose, which is made of local farm geese, has four characteristics of "color, fragrance, taste and shape".

  of course

  Liyang’s agricultural and fresh specialties are far more than these.

  There are also Tianmu Lake white tea, fairy eggs, and liver sticks.

  Special food, wait for one by one.

  Why don’t you come soon

Guangdong has kicked off the spring! The rainy pattern will be maintained in the coming week.

  Beginning of spring meets the Lantern Festival, and after the excitement, everything recovers, as if spring came overnight. However, there are not many provinces that can feel the spring at present, and Guangdong Province is fortunate among them. In fact, from the meteorological point of view, beginning of spring is not equal to spring.

  Guangzhou spring cherry blossom forest, romantic blooming Yangcheng Evening News data map

  When entering beginning of spring all the year round, only Yunnan, Guangdong, Guangxi, Hainan, Taiwan Province and parts of Fujian in China are in the meteorological spring. Western Chongqing, central and northern Fujian and northeastern Yunnan will start the spring process. In addition, most other parts of the country are still in the season of "the chill is not fading and spring is coming".

  What should spring be like? In addition to the growth of everything, there is a continuous drizzle in full of green, which is warm and humid. In February, due to the enhancement of warm and humid airflow and the southward movement of cold air, the rainy weather in the southern region increased. It is expected that this rainy pattern will be maintained in the coming week, which will also be the longest continuous rainy process in South China this year.

  Yangcheng Evening News Data Map

  The rainy weather continued this week.

  Pay attention to safety when traveling.

  The Meteorological Observatory predicts that due to the influence of the south branch trough and shear line,

  The rainy weather in Guangzhou continued this week.

  Although the temperature gradually rose slightly

  But there is still light fog or fog in the morning and evening, and the visibility is low.

  Did you hear the thunder on Lantern Festival?

  The spring thunder that sounded yesterday,

  It was the first spring thunder in Guangzhou in 2023.

  The date when the thunder sounded at the beginning of this year

  It is the second earliest in nearly 10 years.

  According to the meteorological department, there was little to moderate rain in Guangzhou during the day yesterday, and there was partial heavy rain in the north-central part. Huadu and Baiyun netizens reported hearing thunder. According to the statistics of meteorological monitoring data in Guangzhou, the thunder at the beginning of this year (February 5) was the second earliest in nearly 10 years! The earliest year was 2016, and the first thunder sounded on January 5 of that year.

  The spring rain is continuous, has it come back to Nantian?

  Looking at the data of Guangzhou huinantian weather station yesterday, I found that

  The observation data of each station are normal.

  It has not reached the yellow level of "there is a possibility of returning to Nantian"

  In addition, the north wind or northeast wind mainly blew in Guangzhou yesterday.

  Just for a little longer.

  There is still a chance to dry the clothes hanging out.

  Although huinantian has not appeared yet

  Rain and fog weather is still this week’s "protagonist"

  Warm reminder:

  It’s rainy and slippery, with low visibility and cool body feeling.

  Pay attention to timely clothing and travel safety.

  Guangdong weather forecast:

  On February 7, Shaoguan, Qingyuan and Zhaoqing had moderate rain and local heavy rain on cloudy days, while other cities and counties had scattered light rain on cloudy days; Most cities and counties have (light) fog. The lowest temperature in the morning: 8℃ ~ 12℃ in the northern cities and counties of Shaoguan and Qingyuan, 18℃ ~ 21℃ in the southern coastal cities and counties, and 14℃ ~ 18℃ in other cities and counties.

  On February 8, Shaoguan, Qingyuan and Zhaoqing were cloudy to light rain with partial moderate rain, while the cities and counties in western Guangdong were cloudy to cloudy with scattered light rain, and the rest cities and counties were cloudy to cloudy with partial light rain. There will be (light) fog in the western cities and counties sooner or later. The lowest temperature in the morning: 8℃ ~ 12℃ in the northern cities and counties of Shaoguan and Qingyuan, 19℃ ~ 21℃ in the southern coastal cities and counties, and 14℃ ~ 18℃ in other cities and counties.

  Comprehensive Guangdong weather, Guangzhou weather, Guangzhou Daily, etc.

Source: Yangcheng Evening News Jinyang Net

Does a pace of 7-8 minutes per kilometer count as running?

A running friend asked Lao Wang a question: "If it takes me 15 minutes to run for 2 kilometers, is this speed too slow? Can I still be considered running?"

Generally speaking, the definition of running is that the human body’s center of gravity is constantly improving, falling and moving horizontally as a cycle, and through continuous alternating movement of legs, it pushes on the ground to make the body move forward quickly.

Therefore, according to this definition, even a speed of 7-8 minutes can be considered as running.

When it comes to the pace of 7-8 minutes per kilometer, different people will have different reactions. Some people think it is too slow, while others think it is just right. This degree of difficulty depends entirely on the individual’s physical fitness level and training plan and other factors.

From another point of view, the closing time of a 10-kilometer official running race is 90 minutes, which means that the average pace per kilometer is 9 minutes. Although this speed is not fast, it can still be considered qualified.

If you want to improve your running speed, don’t worry!As long as you keep running, your running speed will gradually increase!

Running is a healthy and physical exercise. In the process of running, it is equally important to achieve the goal and experience the fun of sports, not just for the pursuit of speed or competition results.

Running is not only a healthy exercise, but also a social activity that can be shared with others. Runners of different degrees can exchange their experiences, share their opinions, encourage and support each other to achieve higher goals.

Therefore, the significance of running involves not only speed and competition, but also more.Health, happiness and socialityAnd many other aspects. Running can not only improve physical endurance and flexibility, but also give people psychological satisfaction and social connection with others.

For ordinary runners, the initial motivation for running is almost always to stay healthy. In the pursuit of healthy running, the speed of running is actually not the most important factor.

Lao Wang is also a long-term runner directly. I insist on "healthy running" rather than "speed running". There are runners who have been running for more than ten or twenty years around me, and we all have a common view: with the extension of running time, we realize more and more deeply-Jogging is the essence of health..

Moderate jogging can help improve heart and lung function, improve metabolic rate, consume body fat, and even help prevent and improve some diseases. Compared with high-intensity running, jogging has less stress on bones and joints, which effectively reduces the risk of injury. Therefore, if you just want to get healthy, it is more appropriate to run slowly.

However, many people in the running world take "speed is everything" as a motto. They think that only the faster they run can they be called a real runner.

Excessive pursuit of speed can lead to overconfidence and arrogance.At the same time, other important factors may be ignored. Therefore, while pursuing speed, we should also be careful not to ignore other important factors.

Some runners think it is an honor to run at a fast speed, as if they are the best, but they are dismissive of joggers. But in fact, whether running fast or jogging, they can make runners healthy and happy, and this is the most important thing.

Therefore, runners should respect each other and enjoy the fun of running together, instead of comparing and belittling each other. Encourage each other with a friendly attitude in order to gain greater happiness and sense of accomplishment.

By encouraging each other, they can get more happiness in running and have more motivation to achieve their goals.

Running is a sport that requires perseverance and continuous efforts.Any runner will go through a long process from slow to fast and from short to long. Only by perseverance can we achieve our goals and reach the best state.

With the development of the times, the number of runners is increasing, but not many people can really persist. This phenomenon shows the difficulty of persisting in running.

In fact, as long as you master the correct posture, training methods, and have a good mentality and perseverance, anyone can slowly improve their running speed and endurance.

As a runner, it is very important to master the proper rhythm. Sometimes, slowing down can help you protect yourself better and reduce the possibility of injury, and running without injury is the destination of runners. Therefore, at an appropriate time, runners should control their own pace and slow themselves down as much as possible.

Therefore, many mature runners know that,Slow is the premise of fast.Only in this way can we make our running career more dynamic and lasting.

Now, we are exposed to a lot of information every day, which comes from the internet, media, colleagues, friends and so on. Sometimes, we will be confused by this information and even have an impact on our own judgment.

Therefore, while receiving information, we should cultivate our independent thinking ability and form our own opinions, instead of being influenced by some short videos, some remarks or blindly following others.

Always stick to your original intention of running.Know where your physical limit is, recognize your own shortcomings and run with thinking. Only in this way can you see the truth and understand how to run is the most suitable for you.

Take running as a pleasure, not as a burden.

If we regard running as a way to communicate with nature and others, we can keep healthy and have fun at leisure, then we can enjoy the benefits of running more.

Recently, more and more people begin to pay attention to the process of running, rather than simply pursuing the speed and distance of running, so as to achieve both psychological and physical gains. Don’t let speed, distance and other indicators become a kind of pressure, but use them as our own source of motivation, which can help us enjoy the fun brought by running better and reduce the physical and psychological burden of running.

We can integrate running into our life in many ways to improve our physical and mental health:

First of all, in order to make running more effective, you shouldEstablish a running plan and timetable that suits you.. According to your work, living habits and physical condition, combined with reasonable running intensity and running time, make an effective running plan.

Secondly, in order to make running more interesting, in addition to choosing a beautiful running route, you can also run with your family and friends.Increase the fun and interactivity of running..

Finally, you can record your running status and development by using running applications or watches.Provide evaluation and feedback for your running process.In order to adjust your running plan and goals.

In short, integrating running into our life can help us improve our physical health, mental state, work efficiency, relax our body and mind, release our energy, and let us have a healthier and more active life.

If you want to make greater achievements in running, you should find the speed that suits you best, instead of rushing for success. shouldPut health first.Only by accumulating slowly can we make greater progress!

Do you have any requirements for your pace? Welcome to discuss!

From Wuyuan Beauty to Sports Lottery Beauty

"Every time I go to a scenic spot, I like to scrape a sports lottery." Ms. Wan, who took her family to visit Wunvzhou Scenic Area in Wuyuan, Jiangxi Province, said with a smile that they passed the "Wunvzhou Magic Lottery Shop", a specialty store with the theme of "Sports Lottery+"in the scenic area, and the family excitedly took photos and punched in front of the Sports Lottery Creative Exhibition Frame. "It’s a good luck to make a lottery, and it’s also a charity!"

Meet lucky sports lottery under the white wall and tile

Walking into Wunvzhou Resort and going straight from Huishi Street, where tourists gather, you can see the unique facade design of Wunvzhou Magic Lottery Shop-the ingenious combination of Jiangnan ancient charm with Huizhou style and fashionable sports lottery elements has become a new landmark for tourists to punch in.

Cornices, tiles, horse head walls and doorways are the features of new Huizhou architecture, while the style in the store is "brand-new" and more fashionable. A dazzling collection of sports lottery mascots, Le Xiaoxing dolls and sports stars, has a unique sense of fashion under the neon signs of "a lucky and fun shop", "koi fish possessed" and "scratching lucky strike".

Stepping into the store, under the football-shaped dome light, the spacious and bright store is full of sports elements, and the large-scale display cabinets with instant billing occupy the C position in the store —— Long Xing Universiade, red envelopes come and let good things happen, and Chinese dragon attract many tourists to come around. In the process of introducing the way of buying lottery tickets and serving tourists, the staff also did not forget to publicize the responsible lottery tickets, and the concept of public welfare lottery tickets was subtly spread in the lottery buying experience again and again.

Catch the heat and meet the sense of trendy ceremony

"After joining the sports lottery family for more than ten years, my husband and I are both old owners of sports lottery, but the situation in the lottery market has been changing." When talking about the fate with sports lottery, Rao Fen, the agent, was quite emotional. "In recent years, sports lottery is becoming more and more popular, and we also want to try it in scenic spots."

Rao Fen, while sorting out the sports lottery tickets in the counter, said: "It is a great honor to open a special sports lottery shop in the scenic spot during the tourist season to meet the needs of the public to buy lottery tickets and do public welfare at will."

With the support of Jiangxi Sports Lottery, this special sports lottery shop not only highlights the lottery ticket, but also "fills up" the lucky value, accurately hitting the "sense of ceremony" that young people love. Many couples come to visit Wunvzhou Scenic Area to wear rings and scrape off the top scratch coating hand in hand, and many lottery buyers like to choose birthday numbers, lucky numbers and so on … This is the young people’s pursuit of "sense of life ceremony" and carries their hopes for a better life.

Pour out public welfare feelings with quality service

The lights are on, and night falls. In-store TV screens broadcast the recent football matches in turn, and tourists invariably come to the sports lottery shop to relax and wait for the evening performance of "Playing Iron Flower" in Wunvzhou. Sitting around the table of the manager of Sports Lottery, sharing sports hobbies and experiences with friends around me from time to time, the waiting time is no longer long, and the journey is even luckier because of the company of Sports Lottery. Rao Fen prepared hot water for lottery buyers and carefully answered questions from lottery buyers. It is her unremitting pursuit to have a good environment, excellent service and good experience.

While constantly improving service awareness, Rao Fen and sales staff also strive to be good public welfare propagandists. In the process of serving lottery buyers, they don’t forget to publicize the concept of responsible lottery and explain the knowledge of public welfare areas. "We introduce the public welfare undertakings of sports lottery to customers who enter the store, popularize the knowledge of the use of public welfare funds, and let them trust sports lottery more."

It is reported that in recent years, Jiangxi Sports Lottery has followed the development trend of multi-format and diversification of sports lottery and actively explored a new development model of "Sports Lottery+". At present, there are 375 sports lottery+stores in Jiangxi, including 191 theme specialty stores, 108 other empowerment stores, 43 convenience service stores, 27 public welfare volunteer stores and 6 sports service stores. These "Sports Lottery+"windows show the brand image of Sports Lottery as "public welfare, health, joy and enterprising", which gives the public a new understanding of the brand image of Sports Lottery and provides inexhaustible motive force for promoting the high-quality development of sports lottery in China. (From February 2nd, China Sports Daily, 05 edition)

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Pure beauty, a "pseudo-concept" of crazy alienation?

Lead: Advanced concept or marketing gimmick?

By Jacky.

If we talk about the hottest word in the global beauty industry, it is "Clean Beauty Pure Beauty". Major beauty giants are scrambling to buy pure beauty brands, and more and more brands focusing on the concept of "purity" have emerged in China consumer circuit. However, under the new style, disputes have come one after another.

Clean Beauty is gaining popularity.

Foreign criticism has continued and even launched a boycott movement.

In 2019, Shiseido Group announced the acquisition of Drunk Elephant for $845 million. In 2021, L ‘Oré al Group announced the acquisition of the American skin care brand Youth to the People;; In the same year, Procter & Gamble launched DermaGeek, an affordable vegetarian brand, and acquired FARMACY, a high-end niche skin care brand. Not long ago, L ‘Occitane Group announced the acquisition of a majority stake in Australian pure skin care brand Grown Alchemist.

The giants have increased their acquisitions, and new brands have emerged one after another.The momentum of "Clean Beauty Pure Beauty" is getting bigger and bigger. At the same time, there are more and more voices criticizing and even resisting pure beauty.

Many bloggers and dermatologists began to publicly question the concept and market value of Clean Beauty on social media.

On Ins, Shereene Idriss, a doctor of dermatology in the United States, once said, "Clean beauty has a good intention, but at present, the actual state is to use marketing, fear and insecurity to mock consumers."

Intercepted from Ins

In the foreign media Instyle, there are also comments bluntly: "At present, all Clean Beauty is defined by the chairmen according to their own products." The scale of comments by bloggers from the media is even greater. Some bloggers directly wrote the title: "Clean Beauty should die in 2020."

YouTube bloggers criticize Clean Beauty

At the same time, some brands that pay attention to the scientific and technological composition and efficacy value of raw materials stand on the periphery of "purity" and feel "offensive" in disguise. These brands believe that Clean Beauty directly refers to non-"Clean Beauty" brands as "dirty" in its external publicity, which "is actually having a negative impact on the industry".

In China, some professional researchers also pointed out that,Nature itself does not mean non-toxic and safe; Most of the products of "Clean Beauty" are not functional, and their practical significance is far less than their spiritual and cultural significance.

So, what is the "Clean Beauty" that was fired to heaven?

Back in 2000, a brand named REN (Swedish meaning "pure") was born to meet the special skin care needs of a pregnant woman, and its products still have efficacy besides removing harmful ingredients. REN is recognized as the originator of Clean Beauty.

In the following ten years, Clean Beauty was unknown, until retail giant Sephora and American e-commerce platform set up "Clean Beauty Zone" on their websites, which became famous in one fell swoop after the fermentation of social media. Coupled with the careful packaging of beauty brands who are good at marketing, it has quickly become a global beauty trend.

Sephora Clean Beauty area

By analyzing the opinions of pure beauty products such as Drunk Elephant, Tatcha, Glossier, FARMACY, MILK BEAUTY, etc., it can be seen that the standard of Clean Beauty widely recognized by the international industry includes the following three points:

1. The ingredients are safe, that is, the ingredients are non-toxic, hormone-free, hormone-free, carcinogen-free, etc.

2, the label is clear, that is, the ingredient label is clear, comprehensive and complete;

3, the environment is sustainable, that is, it is sustainable to the ecological environment without animal experiments.

However, the above three criteria are only based on the general consensus of the market on pure beauty, and there is no clear concept and legal definition in the world. It can be said,Clean Beauty is more an idea than a clear concept.

Grand View Research, an American market research organization, released a report saying that it is estimated that by 2025, the global vegetarian beauty market will reach $20.8 billion. Consumers are increasingly interested in natural products, which is the background of the rise of pure beauty products.

Yang Zhenghua, CEO of M&C Saatchi Lab. in China, told Future Beauty, "When foreign countries talk about Clean Beauty, it is actually a concept that integrates social movements." 

Drunk Elephant drunkephant

Become a marketing gimmick?

"Pure beauty" began to taste bad in China market.

In the past two years, the popularity of "pure beauty" in China market has soared, and brands focusing on the concept of purity have emerged one after another. "Pure ingredients" and "pure formula" have become high-frequency terms in brand publicity.

China’s "Pure Beauty" brand born in the past two years.

In an interview with Future Beauty, a senior e-commerce operation director said that he had previously led the positioning strategy formulation of an imported brand at the beginning of its entry into China. Between focusing on ingredient efficacy and focusing on pure concept, the brand decided to choose the latter after consideration. This is because there are too many big companies and brands with strong efficacy, and focusing on the trendy consumption concept of "pure beauty" will enjoy more market attention and traffic dividends.

In Little Red Book, there are 7100+ notes about "pure beauty", which continues to impact consumers’ cognition in fancy marketing of Chinese and foreign brands. The data shows that since 2021, more than 70 new brands of pure beauty have successively settled in Tmall International, and the sales of this category have increased by over 600% year-on-year.

Last August, Tmall International Beauty tried to define "pure beauty" in conjunction with the media and summarized it as four "zeros":Harmless ingredients, zero addition, environmental friendliness, zero harm, animal friendliness, zero cruelty, sustainable environmental protection and zero waste.

This definition resonates with the internationally recognized three criteria at the same frequency. However, the concept is full, but the market reality of landing in China is very "skinny", because there is no unified and authoritative standard, and new China brands are basically "talking to themselves".

The person in charge of the standard of a domestic pure beauty system told Future Beauty, "The purity we say can be understood from another angle, that is, what the skin needs, such as a beneficial composition, then it is pure to the body; If the skin doesn’t need it, even if it is pure, it can’t be considered pure. "

Amber, the founder of Tangyi, has also publicly stated that although there is no unified standard for pure beauty at home and abroad, "we believe that real pure beauty must be progressive, scientific and frank", and its "DCBS Tangyi Purity Standard" has eliminated more than 70 risk components in 10 categories. OnTop, another cutting-edge brand, claims to independently formulate six purity standards, and combined with international experience and expert opinions, it has identified 7412 prohibited ingredients.

Dewy Lab tongyi

In addition to some new domestic products focusing on pure beauty and self-built pure standards, some old domestic products also hope to upgrade and renovate by Clean Beauty.

At the beginning of this year, MCL Huaxikou, an old domestic product, which has been repositioned as "Oriental Pure Beauty", officially released the first Green Paper on Pure Beauty, and announced the launch of the first group standard of pure beauty in China, claiming to adopt a vegan formula of zero animal origin and upgrade 100% recyclable environmental protection packaging.

Qiu Xiaofeng, vice president of Northbell, who is in charge of research and development, believes that pure beauty in China is a mixed concept. At present, it may mainly be that raw materials are natural, contain no risk components, and pay attention to the source of raw materials and the transparency of processing. He stressed, but this does not mean that the safety of unnatural raw materials cannot be guaranteed. For example, some synthetic peptides used in cosmetics are also very safe.

The above-mentioned senior e-commerce operation director pointed out: "According to the existing domestic broad definition, I think almost all Australian brands that focus on natural positioning can be called pure beauty, and even the old Chinese products herborist and Yiyi Herbal Medicine can also be called pure skin care." In his view, the so-called "pure beauty" has completely changed its taste now, but when it comes to plant recipes and simple packaging styles, it can be transformed into a self-proclaimed "pure" school.

Apart from the composition, the consensus idea of "zero cruelty" and "vegan" is not only difficult to achieve in China, but even conflicts with the requirements of existing laws and regulations.

Qiu Xiaofeng pointed out in an interview with Future Beauty that "in the research and development of raw materials, some toxicological data are still inseparable from animal experiments for the time being".

In addition, in the article of "sustainable environmental protection and zero waste", the packaging problems of many brands are also difficult to meet the standards.

"At present, cosmetics are more or less over-packaged, because most consumers still prefer exquisite packaging." Zhang Taijun, a senior R&D engineer and R&D director of the Institute of Biotechnology for Skin Care, bluntly said, "At this point, almost no pure products meet the requirements of’ purity’."

If the industry is not self-disciplined in time

Pure beauty cosmetics may follow the footsteps of "organic" and be "one size fits all"

Although "pure beauty" is controversial, it is so popular at the brand level. What are the views of channel providers and consumers?

"the concept of Clean Beauty is very tricky, and it is a bit of a’ stealing the column’. It not only achieves some of the purposes claimed by the efficacy, but also does not have to bear legal consequences. " In an interview with Future Beauty, the head of a luxury beauty collection store in China pointed out the problems behind this marketing hotspot. In his view, in recent years, domestic beauty marketing is a bit lacking, and the concept of simple design, environmental protection and health is easy to resonate.

In fact, the slot about "the idea gimmick is greater than the actual effect" has begun to ferment on social platforms.

In the little red book, under the comment of domestic pure beauty recommended by a blogger, some consumers are outspoken. "If the product doesn’t work, it won’t work. If it doesn’t work, it will instill ideas for me to accept. It is better to emphasize the application of sensitive muscles and emphasize pure beauty, so it is better to say the effect directly. "

Comments on Pure Beauty on China Social Platform

In the comment area of a pure beauty brand Tmall flagship store, "Future Beauty" also saw a lot of spit about the product "no work, no fault" and "too gimmicky".

"At present, many China brands only fit some ideas, not completely." The above-mentioned director of e-commerce operation pointed out that the consumption concept of China consumers is becoming more and more mature, and efficacy is still the core of the brand, which is also the most valued brand value of consumers, and the purchase for added value such as concept is limited.

"The concept of pure beauty is worthy of recognition, but from the current situation, major beauty groups have not made efforts to promote it in the China market. It remains to be seen whether this concept has greater commercial value." The cosmetics purchasing manager of a department store group in central China believes that the new trend is coming, but when it comes to retail, good quality and high repurchase are the most important things for operators.

Pure beauty cosmetics brand Xiangtika

Compared with the enthusiasm of brands, the wait-and-see attitude of distributors and the spit of consumers, there are deeper concerns about the "pure beauty" industry.

Some researchers have pointed out that because there is no corresponding legal standard for "pure beauty", neither labels nor publicity claims can be followed, which invisibly gives enterprises too much room for self-promotion.

"Pure beauty without standard is a false concept!" Some people in the industry believe that under the current strict cosmetic laws and regulations, "pure beauty" is openly and boldly engaged in false propaganda and should be strictly investigated. He bluntly said that if the industry can’t exercise self-discipline, the brand’s fantastic definition of "purity" will probably attract the attention of the regulatory authorities like the previous "organic" concept, thus being "across the board".

Under the heat of the market, relevant departments, organizations and mainstream platforms are called upon to work out the domestic "pure beauty" standard and management mechanism, so that this "concept" with unique ideas and consumer cognition can form a broad consensus, and after abandoning the chaos, the real market value can be further amplified.

END

@ "After 00": Remember these points to enrich your college life!

   With the coming of the school season, the first batch of "post-00" freshmen began to enter the university and officially started their college life. How to plan their college life? Remember that these points will enrich your college life.

   Do you know the time of these textual research?

   College English Band 4 and Band 6

   CET-4 and CET-6 are held twice a year in June and December. The perfect score of CET-4 and CET-6 is 710, and the score of 425 or above is passed.

   Computer rank examination

   The national computer grade examination is divided into four levels, and general majors are required to pass the first level examination, master the basic knowledge of computers and use common office software. Some units will also require to pass the computer level 2 exam when recruiting. Generally speaking, the examination of computer level 3 and 4 is only required for students majoring in computer science. The computer grade examination takes the form of computer test, with a perfect score of 100 and a score of 60 being qualified, among which the first and second grade examinations are held in December every year.

   Putonghua proficiency test

   The level of Putonghua is divided into three levels and six levels, that is, one, two and three levels, and each level is divided into two grades: A and B; The first grade is the highest, and the third grade is the lowest. The examination time of Putonghua test varies from place to place, and the registration time and examination time announced in that year shall prevail.

   There are many types of certificates that can be obtained during college. You can choose according to your own professional requirements and career development direction, and you can also choose according to your own hobbies, such as teacher qualification certificate, psychological consultant certificate, human resources qualification certificate, and minority language examination.

   Life | Have you ever used these dormitory "artifacts"?

   Bedside shelf

   Students who like reading and studying in bed often find it troublesome to take things, but with the bedside shelf, mobile phones and books can be placed directly in the shelf, which is convenient and beautiful.

   Folding desk on bed

   The folding desk can not only adjust the angle at will to meet your sitting or leaning posture, but also be folded back to the bed directly after use.

   Shading bed curtain

   In university dormitories, roommates have different work and rest habits. Sometimes they want to sleep, but they still have the lights on. At this time, the shading bed curtain can meet your needs well. When the bed curtain is closed, you can have your own privacy.

   Non-slip mat

   If you live in the upper bunk, then you need this anti-skid pad. Climbing up and down every day, if you put anti-slip mats on the ladder, you will not only feel at ease when you get on and off the bed, but also don’t have to worry that your feet will be frozen in winter.

   Creative storage box

   Stationery, accessories, and various gadgets are placed directly on the table, which not only looks a little messy, but also tends to be forgotten. At this time, a creative storage box can help you, easily tidy up and have a neat desk.

   Student mini electric cooker

   There are too many people in the canteen? Is the takeaway unsanitary? Then why not do it yourself in the dormitory? The mini electric cooker can cook porridge to meet daily needs. When you are interested, you can also have a small hot pot in the dormitory, but you must pay attention to the wattage of the electric cooker not to exceed the dormitory limit.

   egg cooker

   It takes a few minutes to get up every morning to cook delicious boiled eggs, which are nutritious and hygienic, so you don’t have to rush to the cafeteria to grab breakfast every day! But pay attention to the fresh preservation of eggs in the bedroom.

   Do you know these rules of interpersonal communication?

   Improve initiative

   In a strange environment, we will have a certain sense of distance to strangers. In terms of personality, introverts don’t like dealing with people very much, but extroverts are different. He will take the initiative to deal with anyone and become a leader in interpersonal communication. In dealing with people, we should keep open-minded, which will help you make more friends.

   Consider the feelings of others

   In daily communication, if everything requires others to do according to their own ideas, regardless of other people’s opinions, others will certainly not like it. If you don’t care about other people’s thoughts and feelings and don’t give others face, then others will definitely not be willing to associate with you. Therefore, in the process of communication, we should grasp a degree and consider the feelings of others.

   Don’t force your temper on others.

   Everyone has a bad mood. When we have a temper, we should learn to control our temper, learn self-control, learn self-guidance, and control our temper.

   Improve self-confidence

   Social phobia is a psychological disorder. Many people will have a kind of lonely bad mood because of their inner fear of socializing or self-distrust. In fact, people’s social skills are not innate, but need to be nurtured by the acquired environment and consciously cultivated. Therefore, we should improve our self-confidence and strive to overcome social fears.

   Upgrade | Freshmen Promotion Raiders

   Learn to "break up"

   Just entering the university, many students are easy to fall into ‘ Multi-line operation ’ I am busy every day, but I feel that my life is not full after I calm down. In the end, a person can only choose a life path, follow his heart and live the life he wants, in order to have a full life. In college, do ‘ Addition ’ It is not an endless increase, but it will be done eventually ‘ Subtraction ’ .

   Learn to turn knowledge into wisdom.

   The great difference between universities and high schools is that the evaluation system of universities is diversified. Outstanding contributions in sports, literature and art will be recognized. Many freshmen score well in the college entrance examination, but their goals are not clear. As soon as they enter the school, they will be particularly confused and don’t know where their long-term goals are. Freshmen can no longer stay at the knowledge level as before, but also keep learning to turn knowledge into wisdom and adjust themselves appropriately.

   foster a lofty ideal

   Nowadays, there is a phenomenon of "hollow disease" among college students, which means that some college students feel that life is meaningless, they are very confused about life, they don’t know what they want, they often feel tired, lonely and depressed, they feel that learning and life are meaningless, they have no hope for the future, and they are hollowed out physically and mentally. Rejecting "hollowness", students should learn to govern themselves, shoulder social responsibilities bravely, have lofty ideals, long-term planning and short-term goals, dare to dream, dare to pursue dreams and be diligent in interpreting dreams.

   Accept imperfection

   Some people say that "the post-00 generation" is a "strawberry youth holding a mobile phone", so you can’t press it or touch it, so you should take care of it. There are two main stages for college students, namely, acceptance and establishment. First of all, learn to accept, accept imperfections, accept differences, and accept constant changes. Only by accepting and acknowledging others’ differences can our differences be accepted. This is a process of growth.

   (Comprehensive China Network, People’s Network, China Youth Daily)

The iron law of "lottery iron man": the wrong lottery ticket will be yours if you win, and I will pay if you miss it.

24 hours in Zhejiang-qianjiang evening news reporter Dong Chen
Candidate for "The Most Beautiful Sports Lottery Person" in Zhejiang Province: Zhang Ting
Among the lottery players in Wenling City, Taizhou, many people know Zhang Ting, a fat boss who weighs nearly 200 pounds. His smile is as bright as a flower, which makes people unforgettable. What impressed everyone more, however, was his two iron laws, for which he was nicknamed the lottery iron man by lottery players.
Iron Law 1: Lottery shops will never open late and leave early.
The World Cup is just a few days away, but Zhang Ting can’t relax. "The month of the World Cup or European Cup is the best time for me to lose weight." Zhang Ting is not joking. According to past experience, he can lose at least ten kilograms.
Watching the ball game is not only a doorway, but also a lively one. So Zhang Ting’s sports lottery shop is the first choice for many fans and lottery players to watch the World Cup. A room full of people are chatting while watching.
Of course, they will also go to Zhang Ting to bet on the lottery before the competition starts. "It’s always a pleasure to watch a football match. It’s even more interesting to bet on a quiz." At that time, Zhang Ting did a good job in service, and the sports lottery shop was open all night, communicating with the lottery players and watching the ball with them until dawn.
However, after all, people are fleshy, and they can’t get a rest every day. Zhang Ting’s physical strength is exhausted and she has to take time to hang nutrition needles in the hospital. But even so, Zhang Ting gritted his teeth and persisted. "The store won’t close until the game is over!"
Zhang Ting started to run a sports lottery store in May 2010. For eight years, he opened at 8:30 every day and closed at 0: 00 in the evening. On Wednesdays and Thursdays when there are NBA games, he opened at 7: 30 on time, and sold it until 1: 00 in the morning every Saturday and Sunday … He is like an alarm clock and never leaves late. "Since this store is opened, it is necessary to provide lottery buyers with convenience and not delay anyone."
Zhang Ting is preparing information for the World Cup quiz.
Iron Law 2: Take your own mistakes.
When someone buys a lottery ticket, Zhang Ting will play the ticket seriously, but it is inevitable that mistakes will be made in his busy schedule, and often the list will be typed out. When he looks closely, he finds that he has entered the wrong number or bet.
"Once the ticket is issued, it can’t be changed. Unlike the invoice, I made a mistake and can be invalidated and reopened. Once the lottery ticket is bought wrong, it can never be invalidated and changed. "
However, lottery tickets are different from many other things and have their uncertainties. For example, because Zhang Ting accidentally typed a wrong number, it may cause the lottery to miss the prize, but it may also be because of this mistake that he hit the jackpot. How to calculate this? "In my here, anyway, that’s how to operate. The wrong lottery ticket, if it wins, counts as a customer. If it doesn’t win, it counts as mine. " This kind of thing has happened to Zhang Ting several times.
On one occasion, an old lottery player who chose 5 out of 11 came to play the ticket. Zhang Ting accidentally made the wrong ticket. He readily promised that the lottery would be quick anyway. If he won the lottery, he would be the lottery player. If he didn’t win, he would pay for the ticket. As a result, the ticket didn’t win the prize. Without saying anything, Zhang Ting took the ticket and returned more than 1,000 yuan in cash to the lottery player.
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The weather in Guangxi is hot and humid, like a sauna, and there is strong convection!

"When it rains and awns are planted, all the fields are planted." On June 6th, China entered the third solar term in summer-Mangzhong. At this time, the weather in most parts of China is getting hotter and hotter, and the rain is increasing. Many places in the south have entered the period with the most rain in a year. The awn seed is in the busy season of three summers. As the saying goes, "Wheat with awn is harvested quickly, and rice with awn can be planted."
Rice grows in the sun.
Ear planting is also called "busy planting". In the north, wheat harvest is stepped up to grab agricultural time, while in the south, rice and other crops in summer sowing are started. The "three summers" busy season for summer harvest, summer sowing and Xiaguan has arrived. During the perennial awning period, wheat in Huanghuai, North China, Xinjiang and other places has matured one after another, so it is necessary to seize the harvest. After the completion of awning, the summer harvest in China will be basically completed.
According to the national summer harvest map released by China Weather Network, the summer harvest has been completed in the area south of the Yangtze River basin before the solar term of awning this year, and will be completed in North China, Huanghuai and Northwest China. From June 11 to 15, with the subtropical high moving eastward and southward, the rain belt in the south will shrink rapidly, and the weather in most summer harvest areas will turn fine, so summer harvest operations can be actively carried out.
During the awning season, the subtropical high is carried northward to the north of the Yangtze River, and the warm and humid airflow is strong and transported northward, bringing abundant rain. South China is in the dragon boat water period, and Guangdong, Guangxi, Fujian and other places will have the most rainfall in the whole year during the solar term of Mang, and the rainfall often pours down like water, which is very easy to cause disasters.
It’s hot in mango.
When the weather is hot and the humidity increases, the diet should be light and add more water. At this time, the day is getting longer, so you can take a proper lunch break to ensure adequate sleep and avoid physical and mental fatigue. The temperature in the rainy south often fluctuates, and the coolness will come from time to time. It is necessary to add clothes in time to prevent cold.
In hot weather, you need to do a good job of sun protection and heatstroke prevention when you travel.
What are the climatic characteristics of Guangxi weather during the perennial solar term? It is understood that the temperature has risen significantly, the rainfall is abundant, and the air humidity is high.
Among them, the rainfall is abundant, the water levels of rivers and reservoirs skyrocket, and the flood control work is severe. (In June of 1994, 1998, 2005 and 2008, there was a great flood in Xijiang River, and it was selected as a case of major flood disaster in history).
The temperature is high in summer, and thunderstorms often attack in the afternoon, which is characterized by "a fever" and is called "sauna day".
Before and after the solar term, there will be afternoon thunderstorms.
Strong convective weather is frequent. Before and after the solar term, there is not only frontal precipitation, but also afternoon thunderstorm activity. In addition, in abnormal years, the initial typhoon began to affect Guangxi, bringing stormy weather to southeast Guangxi.
Guangxi Meteorological Observatory predicts that the high temperature will ease in the next three days, but it will feel sultry. Among them, during the day on the 6th, there were moderate rain, local heavy rain and heavy rain in most parts of western Guangxi and parts of Fangchenggang and Yulin, accompanied by strong convective weather such as short-term thunderstorms and strong winds.
Due to the lack of precipitation in the early stage, local short-term heavy rainfall may cause urban and rural waterlogging, mountain torrents, landslides, mudslides and other disasters, especially in western Guangxi. Please pay attention to prevent the disaster risks caused by the sudden change of drought and waterlogging. The college entrance examination is approaching, please pay attention to the adverse effects of local heavy precipitation and strong convective weather on candidates’ travel and exam preparation.
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