The network car was rectified, and the group enemies encircled Didi.

After the major safety incident of the ride on August 25, Didi announced that it would go offline indefinitely to rectify the ride. At the same time, Gao De also announced the off-line windmill business that has just been laid out. Since then, the ride business has become a "hot potato" that major platforms dare not touch easily.

However, according to the ride data released by Didi in June 2016, during the one-year period from June 1, 2015, when the business was launched to May 31, 2016, Didi’s ride platform transported a total of 200 million trips, with a total mileage of 2.996 billion kilometers, more than 30 million passengers and 343 cities covered.

This is a market to be reckoned with. Just under the hot search comment that Didi is facing rectification, there are still many users asking in the buzz, "When will Didi Shunfeng resume operation? It’s inconvenient to go to work. "Then this comment was echoed by a large number of users, and everyone’s demand for hitchhiking varied.

After Didi closed its free ride business, this cake gradually flowed into the hands of Dida Inc., whose market share was second only to Didi. Although Dida Inc. did not announce the business data of the ride, you can see the announcement on the app after opening Dida Inc.:

This announcement also reflects the rigidity of the demand for hitchhiking — — Even if there are security risks, there are still a large number of users who rely on hitchhiking.

At the same time, this announcement also reflects the obvious growth of Dida Inc.’s hitchhiking business. After Didi closed the hitchhiking service, many consumers and car owners began to move to the previously tepid Dida Inc. platform.

During the visit, when asked, "Why do you dare to take a ride after another accident?", a consumer replied,

"My home is 20 kilometers away from the company. It takes an hour and a half for the bus to transfer twice. If there is a traffic jam, it will take longer. It’s too late. The ride is very cheap and it’s very convenient from point to point. “

"The risk of hitchhiking in the city is much lower. The car owners who usually meet are office workers. They just make some oil money on the way. I may not take the intercity hitchhiking. There are many hitchhiking trips that run intercity. It is actually doing this business, not on the way, and the risk is relatively high."

From the definition of sharing, hitchhiking is a real "shared trip", which can make full use of idle vehicle resources in society, and the advantages of cost and price make it still have a great market space in the future.

After all, where there is demand, there will be a market.

This rectification for the network car is undoubtedly the most stringent in history. After the storm, Didi may still be the "boss" on the field, but other online car platforms will take this opportunity to win more markets.

Next, the travel market needs to face the problem of "how to balance compliance and capacity demand". After all, the pain point in the peak period still exists, and the market in short supply may be even more in short supply. The People’s Daily also issued a document saying that "the rectification of the network car is not to let the market return to the era of black car flooding."

It can be expected that the problem of market capacity demand will eventually spread to all online car platforms, and it is expected to gradually change from Didi’s "one big one" to multi-platform competition.

Therefore, how to seize this opportunity, do a good job of differentiated services and improve the retention rate of users who flood in in the short term is the strategic focus to be faced next. At this point, Didi, which only does taxi and hitchhiking, is very eye-catching in many platforms.

There are only five days left, so it is now or never.