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　　"I will go out of the mountain to build my dream machine to celebrate the 15th anniversary of Meizu."

　　When Meizu founder Huang Zhang appeared on the Meizu forum on February 11, 2017 to write this sentence, all Meizu fans cheered, "Mr. Huang, I am ready to buy your flagship phone," and one fan excitedly left a message.

　　However, after a year of waiting, Huang Zhang appeared on the forum again, saying that "due to time constraints, 15 is just a small test for me to return to Meizu after many years, and the 16 series launched later is the product I have fully built. The 16 series will be launched around August."

　　The Meizu 15 released on April 22, with a very narrow frame, a small circle of return, and a Luo Yun pattern on the antenna, has a clear Huang style brand. However, with the popularity of new technologies such as full-screen and under-screen fingerprints, the tribute to the classic Meizu 15 has not brought too much desire to change phones to picky users.

　　Meizu 15 is more like a product that connects the past and the future. At least on the product, it announced again that Huang Zhang, the chief designer of Meizu mobile phones, is back. But in the fiercely competitive Chinese smartphone market, after the failure of the Pro 7 and the test of Meizu 15, how much time is left for Meizu?

　　"The greater the hope, the greater the disappointment."

　　After Huang Zhang claimed that Meizu 15 was just a small test, many fans left comments saying that "the greater the hope, the greater the disappointment".

　　In fact, after Huang Zhang claimed to re-launch the dream machine Meizu 15, expectations for the product have been high. Meizu is also externally promoting the significance of this product to Huang Zhang and Meizu itself.

　　If you think about what he has done before, are the M8 and M6 ruthless? So we still have a lot of confidence in Mr. Huang’s products, and I believe that the offensive will be enough. "Li Nan, the president of Meilan, said in an interview with Sina Technology.

　　However, judging from the situation after the release of Meizu 15, it is obvious that Meizu fans are not satisfied.

　　An old Meizu friend who claimed to be "past the age of brainless fans" posted on the Meizu forum, "Old Huang’s little marketing tricks, to be honest, at an age when he can still be fanatical, I still admire them. Now, I don’t want to say it out. In short, Old Huang is Meizu’s biggest reliance and the biggest obstacle. Stop using Old Huang as a gimmick, and recall the success of J. wong ten years ago to sum up the successful experience. For Old Meizu, the whole mobile phone that makes Old Meizu stand up straight is like the whole m8 back then. Leading the trend is not Meizu’s responsibility, but at least keeping up with the trend is the reason why Meizu continues to buy Meizu mobile phones."

　　Huang Zhang’s repetition of Meizu 15’s publicity and marketing rhythm has indeed brought a lot of negative word-of-mouth to this product. Yang Zhe, Meizu’s senior vice president, also admitted in an interview after the press conference that Meizu 15 is indeed just a product of Huang Zhang’s small test. "Mr. Huang has been out of the company’s management and operation for a period of time. After he returns, he must feel that his grasp of the market is accurate or inaccurate, and whether the concept can be accepted by consumers? There are also old Meizu friends who have lost a lot, and many have been replaced and turned into young ones. Whether these people buy such designs is not a simple matter."

　　Urgent need for clear brand and product positioning

　　After the separation of the Meizu brand and the Meizu brand in May 2017, the Meizu internal positioning of the two brands was clarified: the Meizu brand is more focused on the high-end market, targeting business, government and enterprise, high-end, and elite groups; while the Meizu brand is targeted at the young people market and undertakes the task of sales.

　　Although the positioning and differentiation of the two brands have been done well, in fact, the brand perception of the Meizu brand has not been successful, and the business attributes of the product are not enough.

　　According to the Flyme user report released by Meizu at the end of last year, the cumulative number of Flyme users exceeded 6,000 units. In terms of overall age distribution, 31% were aged 15-22, 59% were aged 23-35, and only 4% were aged 36-45 and over 46. Geographically, second-tier cities accounted for 35%, third-tier cities 24%, fourth-tier cities 26%, and first-tier cities only 13%.

　　This means that Flyme users can also be roughly regarded as Meizu mobile phone users, with young users between the ages of 15 and 35 in second- and third-tier cities accounting for the vast majority.

　　This poses a challenge to the high-end business image that Meizu brand is eager to create. On the one hand, only 8% of Meizu’s own users meet this age group. Most Meizu users are not interested in the Buddhist marketing and business brand perception elements added by Meizu on Pro 7 and Meizu 15. This was shown when Yang Zhe released a promotional poster on Weibo to warm up Meizu 15. Existing Meizu users do not like and recognize Huang Zhang and Yang Zhe’s unique brand concept for Meizu.

　　On the other hand, the Pro 7 and Meizu 15 did not reflect enough business elements in terms of product attributes. Yang Zhe emphasized at the press conference that purchasing hundreds of kilograms of pure gold materials to color the back shell, spending millions of dollars to customize Samsung’s new size display, and a global haptic feedback system did not constitute a necessary factor to impress the business crowd, let alone compete for users from Huawei, Samsung, and other players.

　　Confused product lines and pricing strategies

　　"Meizu is the real flagship" is a kind of ridicule by netizens that Meizu’s flagship product is not as good as Meizu’s products in some configurations. Unfortunately, this ridicule happened to Meizu 15.

　　Meizu 15 series has a total of three products, the M15 uses the Snapdragon 626 processor, with 4GB memory + 64GB storage, priced at 1699 yuan; the 15 uses the Snapdragon 660 processor, with 4GB + 64GB storage, priced at 2499 yuan; the 15 Plus uses the Samsung Exynos 8895 platform, with 6GB + 128GB storage, priced at 2999 yuan.

　　Overall, the three products make a good distinction in terms of configuration and price, but the comparison with the Meizu E3 just released by Meizu will be rather awkward.

　　The Meizu E3 uses a Snapdragon 636 processor, with 6GB + 64GB storage, and is priced at 1799 yuan. Although the Meizu E3 lags behind the M15 and 15 in terms of camera performance, it has an advantage in the basic memory combination. This will undoubtedly make the Meizu brand and Meizu brand product lines conflict and confusion in user choices.

　　Meizu brand’s previous flagship product Pro 7 also faces this situation.

　　Although it has a unique screen design, it is equipped with MediaTek Xili P25 and Xili X30 processors, and the price is as high as 2880 yuan and 3580 yuan at the same time. As a result, the product has not received external recognition, and the price has plunged 1,000 yuan in a short period of time, and it has even been exposed that the order has to be cut in the end.

　　Although the Meizu 15 uses a Qualcomm processor, the price of 660 + 4GB + 64GB at 2499 yuan has also attracted controversy. Compared with other brands at the same price, the competitiveness is limited.

　　Internal management crisis

　　Before the release of Meizu 15, Zhang Jia, the former director of Meizu’s cultural and creative department, bombarded Meizu’s senior vice president Yang Zhe, which had long attracted the attention of netizens and the media.

　　According to Zhang Jia’s description, since Yang Zhe joined in May 2017, he has proposed three plans: Meizu Cultural Asset Enhancement Plan, Meizu Financial Business Development New Concept and Flyme Cultural Asset Enhancement Plan, but they have all failed. At present, most of the staff of Benge Technology, a content marketing platform under Meizu founded by him, have also been lost.

　　In fact, this is just a microcosm of the change in Meizu’s organizational structure led and inspired by Huang Zhang.

　　Three months after Huang Zhang’s return, Meizu underwent a major organizational restructuring. Huang Zhang served as Meizu’s chairperson and CEO, and established three new business divisions – Meizu Business Division, Meizu Business Division, and Flyme Business Division. Huang Zhang personally managed the Meizu business division, and Yang Zhe served as senior vice president and general staff officer, responsible for the marketing of the Meizu brand; while Li Nan was responsible for the Meizu brand.

　　In September last year, Pan Yikuan, the vice president of Meizu’s business unit in charge of sales, left after less than four months; a few months later, Chu Chunmin, the vice president of sales of Meizu’s business unit, and most of the employees in the sales team he led announced their departure.

　　In December 2017, Huang Zhang adjusted Meizu’s structure again, establishing a new overseas business department, an e-commerce business department, and an accessories business department. He promoted CFO Qi Weimin to senior vice president of the company, on an equal footing with President Bai Yongxiang, with the intention of increasing revenue and reducing expenditure to ensure profits. At the same time, he further expanded overseas markets and expanded sales.

　　In addition to structural adjustments, Meizu has been in the bottom 10% for three consecutive years, which has contributed significantly to Meizu’s profitability since 2016.

　　Meizu is not so much going through an internal struggle, but rather a rebalancing of power under Huang Zhang’s will. Just as Li Nan, who was supposed to lead Meizu to independence, was finally asked by Huang Zhang to cooperate with Meizu’s division and accessories division on channels. At the same time, Huang Zhang also withdrew Meizu’s product definition and design authority; at the Meizu 15 conference, Yang Zhe also replaced the usual combination of Bai Yongxiang and Li Nan as the main speaker.

　　In an interview after the Meizu 15 press conference, Yang Zhe also talked about the recent Zhang Jia incident. He believes that this situation is a harbinger of Meizu’s long-standing accumulation of change. "Reform has been difficult since ancient times, and it is easy to see no reform." He also said that with the deepening of reform, there will be more organizational structure and personnel adjustments. "This incident shows that Meizu has reached a point where it must be changed."

　　After the Zhang Jia incident, Huang Zhang immediately called Yang Zhe and said, "No matter what, we must firmly move towards the correct brand strategy. A company should not be threatened by crude cyber attacks or even organized online public opinion. We must firmly follow our own path."

　　Conclusion: Can Meizu 15 and 16 save Meizu?

　　After experiencing the cold winter of smartphones in 2017, Chinese manufacturers felt the cold winter again in Quarter 1 of 2018. The "Analysis Report on the Operation of the Domestic Mobile Phone Market in March 2018" released by the China Institute of Information and Communications under MIIT shows that in January-March 2018, China’s smartphone shipments were 81.87 million, down 27.0% year-on-year.

　　Under the internal and external troubles, Meizu has indeed reached a moment when it has to change. Huang Zhang, who has always paid attention to products and even believes that good products are the only way to solve problems, has also made drastic changes to Meizu in terms of brand, marketing, products, and channels after his return.

　　However, just as Huang Zhang’s two comebacks in 2014 and 2017, in the face of such intense competition and rapid changes in the smartphone industry, can the spiritual leader who relies on the apotheosis-style come out to solve the problem again and again? For Meizu, the hope of rebirth is entirely on Huang Zhang, who has been isolated from the outside world for a long time. I am afraid that there must be both expectations of success and preparation for failure.

　　After transforming from a dream machine to a small test of the Meizu 15, Huang Zhang claims that the 16 series he has fully built will be released in August this year. If the Meizu 16 does not meet the expectations of the outside world, what should Meizu do?

　　Sina Technology official account

　　"Palm" grip technology fresh news (WeChat search techsina or scan the QR code on the left to follow)

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International Online Auto Channel News (Huang): Although the popularity of the domestic SUV market has subsided since May this year, and even there has been a year-on-year decline for several consecutive months, at the 16th Guangzhou Auto Show, new SUVs still account for half of the country. Among the many new SUV models, China FAW Hongqi’s first high-end C-class SUV – HS7, with its detached product positioning and unparalleled brand influence, has become the star of this auto show.

In recent years, independent brands have developed rapidly, and various brands have frequently launched products with higher positioning, and even high-end sub-brands have gradually emerged. However, the "infighting" of independent brands in the A-class and B-class markets is a norm that cannot be changed in a short period of time. There are both technical limitations and objective problems of relatively limited brand influence. In contrast, Hongqi HS7 is like a master who has completed "closed-door cultivation", and has the potential to "ascend to immortality" in the face of the more severe C-class luxury SUV market. The irreplaceable position of Hongqi brand in people’s hearts makes people look forward to Hongqi HS7 and helps China’s auto industry climb to a new peak.

The debut of Hongqi HS7 not only means the launch of the brand’s new strategic models, but also a concentrated display of the results of the new Hongqi brand strategy announced nearly a year later. Competitive products directly target many high-end imported cars, and Hongqi HS7 has also become the beginning of the struggle of Chinese auto brands in higher-level markets. In January this year, the brand strategy of Xinhongqi was released in the Great Hall of the People. As the eldest son of the Republic and a symbolic brand of China’s automobile industry, the new concept and new positioning conveyed by Xinhongqi instantly ignited the hopes of many viewers. From the release of the brand strategy in January to the launch of Hongqi H5 in April, and then to the debut of Hongqi HS7 in November, the pace of Xinhongqi’s progress was extremely brisk.

From a product perspective, the advent of Hongqi HS7 first enriched the product matrix of the New Hongqi brand, expanding the scale of product production and sales. At the same time, compared with the first model Hongqi H5 launched after the brand transformation, Hongqi HS7’s product positioning and technical level are more in line with the essence of the New Hongqi brand’s Chinese neo-noble refinement. There is no doubt that Hongqi HS7 is the best "spokesperson" of the New Hongqi brand at this stage, and the significance of the new car is also more profound.

On the basis of adhering to the concept of "Chinese New Noble Exquisite" of the New Hongqi brand, the Hongqi HS7 integrates the design concept of "Shang · Zhi · Yi". The straight waterfall air intake grille is larger than the Hongqi H5 in size, echoing the new interpretation of the Hongqi vertical standard, showing the noble temperament, and also showing the symmetrical beauty of Chinese aesthetics. In addition to the majestic shape, the core of the Hongqi HS7 is also ready to impact the C-class SUV market.

The 3.0L V6TD engine independently developed by China FAW with the highest level in China will become the "heart" of Hongqi HS7, with a maximum power of 248kW and a peak torque of 445Nm. It matches the Aisin 8-speed automatic transmission. Hongqi HS7 already has the foundation of not losing to international brands in terms of core power technology. At the same time, in terms of vehicle interconnection performance, Hongqi HS7 is also worth looking forward to. Although no specific information has been disclosed at the auto show, on November 6, Xu Liuping, chairperson of China FAW, said in Wuzhen: "Hongqi has begun to layout in the fields of electrification, intelligent networking, and mobile travel, and has made substantial progress." For the family’s flagship SUV products at this stage, Hongqi HS7 will naturally become the best carrier of the new Hongqi brand’s intelligent technology.

The "leapfrog" Hongqi HS7 has become a well-deserved masterpiece of Chinese SUV products in one fell swoop, and will also become a milestone worth remembering in China’s automotive industry at every node of exploring the higher-end market. With the ultimate quality, strong product force, deep brand connotation and intelligent "brain", Hongqi HS7 will surely become a breakthrough SUV product. Every step Hongqi HS7 takes in the market will powerfully drive the wheels of China’s automotive industry development. (Image source: FAW Hongqi)

　　A few days ago, the "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry" (referred to as the "Guiding Opinions") and the "Interim Measures for the Management of Online Booking Taxi Business Services" (referred to as the "Interim Measures") were officially issued. The "Interim Measures" became the first national-level online car-hailing regulations promulgated worldwide. The "Guiding Opinions" reform the system of cruise taxi operation rights and benefit distribution. Industry insiders said that after the online taxi is granted legal status, it will form a differentiated competition with cruise taxis, and the development will enter the fast lane. A huge travel market will gradually open up.

　　Bottom line, keep it safe and fair

　　On July 27, 2016, the Ministry of Transport, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Commerce, the State Administration for Industry and Commerce, the General Administration of Quality Supervision, Inspection and Quarantine, and the Cyberspace Administration of China jointly promulgated the Interim Measures for the Administration of Online Booking Taxi Business Services.

　　"The deep-seated contradictions that the taxi industry has accumulated for a long time have not been fundamentally resolved. The rapid development of new business formats such as online car-hailing has enriched the travel experience of the people, but also brought some new situations and new problems. The old and new contradictions are superimposed, and the situation is complex. Instability incidents in the industry occur from time to time, which seriously affects the healthy and sustainable development of the taxi industry and makes it difficult to meet the personalized travel needs of the people." Liu Xiaoming, vice-minister of transportation, said at a news conference held by the State Information Office.

　　At present, China has become the world’s largest online car-hailing market, but many problems have been exposed during the development process. For example, the main body of responsibility is not clear, the safety of passengers and the rights and interests of drivers cannot be guaranteed, and the risk of personal information security leakage is relatively high.

　　The price war and subsidy war between online ride-hailing platforms have not only disrupted the cruise taxi market, but also hindered the construction of a fair and orderly market environment. "We have not banned online ride-hailing, but have introduced the world’s first online ride-hailing regulations at the national level. By tailoring the regulatory model, we have given it legal status and supported its standardized development. This is also the first time we have defined private passenger car sharing at the national level. This clearly encourages and supports the way of travel that truly reflects the sharing economy, and provides a policy foundation for the development of ride-sharing services across the country," Liu Xiaoming said.

　　"In the process of formulating the development of the new business model, everyone noticed that we clearly put people first, encourage innovation, seek advantages and avoid disadvantages, and control the bottom line. What bottom line to control? It is the safety of passengers and fair competition in the market," Liu Xiaoming said.

　　The "Interim Measures" make requirements for operating platforms, drivers, and vehicles. Online ride-hailing platform companies shall obtain the corresponding "Online Reservation Taxi Business License", online ride-hailing vehicles shall obtain the "Online Reservation Taxi Transportation License", and drivers shall obtain the "Online Reservation Taxi Driver License".

　　Compared with the exposure draft released in October last year, the "Interim Measures" have made many revisions and optimizations. For example, on the nature of the registration of online car-hailing vehicles. It is clear that the registration of online car-hailing vehicles as reserved taxi passengers reflects not only the nature of taxis, but also the characteristics of new business models.

　　The Interim Measures stipulate that when the mileage of the online car reaches 600,000 kilometers, it will be forcibly scrapped; when the mileage does not reach 600,000 kilometers but the service life reaches 8 years, it will withdraw from the online car business. Previously, it was required to be scrapped for 8 years.

　　The Interim Measures clarify that online car-hailing platform companies and drivers should sign various forms of employment contracts or agreements with drivers according to the characteristics of working hours and service frequency, and clarify the rights and obligations of both parties. Previously, it was clear to sign an employment contract.

　　New Deal, Execution Period Restrictions on Cruise Vehicle Operation Rights and Free Use

　　On July 26, 2016, the General Office of the State Council issued the "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry". The "Guiding Opinions" pointed out that it is necessary to clarify the positioning of taxis in the urban comprehensive transportation system, adhere to the priority development of public transportation, the appropriate development of taxis, and the overall development of cruise cars and online car-hailing to promote the gradual integration of the two business forms.

　　The Guiding Opinions add restrictions on the operating period and free use of the operating right, and the operating entity may not be changed. If the existing operating right does not specify the specific operating period or has been used for compensation, the urban people’s government shall formulate a scientific transition plan, reasonably determine the operating period, gradually cancel the paid use fee, and go through the modification procedures in accordance with the conditions and procedures stipulated by laws and regulations, and shall not speculate or transfer without authorization.

　　Encourage the integration and development of new and old business models through mergers and acquisitions. Build a business model in which enterprises and drivers share operational risks and interests are reasonably distributed. "To improve the benefit distribution system, we must use Internet technology to better build a business model in which enterprises and drivers share operational risks and interests are reasonably distributed, that is, there is no contract fee or quota system, but according to the operation situation, drivers and enterprises reasonably bear risks, share risks, and reasonably distribute benefits. If the contract method is still used, encourage the use of industry associations and trade unions to jointly negotiate to determine reasonable contract fees, and implement dynamic adjustments to protect the legitimate rights and interests of drivers," Liu Xiaoming said.

　　Liu Xiaoming said that the "Guiding Opinions" straighten out the price formation mechanism, because the traditional taxi freight is the implementation of government pricing or government guidance price, scientifically formulate and timely adjust the level and structure of taxi freight, establish a dynamic adjustment mechanism for taxi freight, and give full play to the leverage of freight to adjust the supply and demand relationship in the taxi transportation market.

　　In addition, the "Guiding Opinions" also encourage private passenger car sharing. The plan makes it clear that in order to promote the development of the sharing economy, facilitate the travel of the people, alleviate urban traffic congestion and reduce air pollution, the urban people’s government should encourage private passenger car sharing and formulate corresponding regulations, clarify the rights and obligations of the three parties, including the ride-sharing information service platform, the ride-sharing service provider and the ride-sharing person, and standardize its development.

　　Prospects, the trillion-dollar travel market opens

　　Although the "Interim Measures" put many restrictions on online car-hailing, the introduction of the document has received a positive response from online car-hailing platform companies. Didi Chuxing responded that the company will follow the requirements of the "Interim Measures" to standardize operations, actively apply for relevant business licenses of online car-hailing platform companies, and will also actively explore with relevant government departments and related enterprises in the travel industry to increase technological innovation, improve the utilization of transportation resources and urban traffic efficiency, improve travel experience, create more flexible employment opportunities for the society, and better provide safe, convenient and comfortable travel services for hundreds of millions of people.

　　Uber responded that the introduction of the "Interim Measures" reflects the government’s recognition and support for the new business of online car-hailing, making our country the first country in the world’s major economies to promulgate such national regulations. Uber meets the relevant requirements of corporate legal persons, ICP licenses, database and server settings in the Chinese mainland, cyber security management and security protection technical measures required for the application of the "Booking Taxi Business License" in the Interim Measures. Uber will fully cooperate with cities to formulate corresponding implementation rules, and is confident that it will obtain the operation license issued by the local government as soon as possible.

　　Shenzhou Special Car also expressed its welcome to the release of the document, and will continue to adhere to the B2C model of "professional vehicles and professional drivers" in strict accordance with the requirements of the online car-hailing regulatory policy, and continue to provide customers with safer and better travel services as always.

　　According to a report released by Roland Berger, a well-known consulting firm, the size of China’s online car-hailing market will reach 500 billion yuan by 2020, and its addressable market demand will reach 1.10 trillion yuan. The huge market potential attracts all kinds of capital to compete in the field of online car-hailing.

　　Since the beginning of this year, online car-hailing platform companies have set off a round of financing climax. At present, Didi Chuxing and Yidao are planning to go public, and Shenzhou special cars have been listed on the New Third Board, and they have been actively traded and increased significantly since their listing.

　　Experts say that the net-hailing car has gained legal status, and the trillion-level travel market has been fully opened. In the future, when the four net-hailing platform companies share the super cake, the already heated market competition may further escalate.

　　Reporter, Zhang Bin

　　Didi, which has been struggling to get back online for a long time, has turned its focus to the carpooling business. Since November 1, Didi has launched a new carpooling model in the Beijing area. Citizens who have not successfully carpooled will no longer enjoy the affordable "one price", but pay directly according to the real-time express price. This adjustment of the rules means that Didi will no longer provide subsidies to passengers who cannot carpool, but use price means to make more consumers accept the real carpooling business with a more shared nature.

　　Passengers have to pay more if the order is unsuccessful

　　Starting this month, when users open Didi’s taxi app, they will find that the first four options that appear on the software interface are express, simultaneous call, bicycle, and taxi. Click on the express option, select the destination, and a new "carpooling" interface will pop up. After checking, the carpooling pricing rules clearly state that "If you don’t get it, you will be priced in real time by express".

　　"In the past, no matter whether you can fight it or not, it was’one price ‘, saving money and worry. Now you can’t pick up cheap." On the morning of November 1, Mr. Guo, a citizen who often takes a taxi from Jiandemen to Chaoyang Park, discovered this new rule. The "pick up cheap" in his mouth is mainly before Didi adjusted the new rules. When citizens choose to carpool on some non-popular routes and off-peak hours, the system sometimes fails to match the carpooling order on the way, and passengers can enjoy express travel alone, but still charge according to the one-price carpool.

　　"The express train costs 37 or 38 yuan for the whole journey, and 25 yuan for carpooling can be done. Sometimes I can’t get on the bus alone, saving more than ten yuan. If I can’t get on the bus in the future, the cheap price of more than ten yuan will be gone!" Mr. Guo told reporters.

　　Didi’s customer service staff explained that before the rules were adjusted, regardless of whether the carpooling was successful or not, as long as "carpooling" was selected when placing an order, regardless of whether there was a traffic jam or not, it would be settled at the discounted price at the time of placing the order. After the adjustment, the carpooling needed to be successful to enjoy the discounted price. "Someone nearby needs to send a carpooling order at the same time, and they have to stop by to get together. If there is no shared order, the carpooling will fail." The customer service said.

　　The difficulty of carpooling has not been reduced, and the price is more affordable.

　　The reporter interviewed a number of users and found that for passengers who successfully carpool after placing an order, the price of carpooling is not only cheaper than that of express trains, but also lower than that of previous carpooling prices.

　　For example, the journey from Xiaoyueyuan in Lugou Bridge to Shougang Industrial Heritage Park is 14 kilometers, and the express train in the morning peak is close to 60 yuan. If the carpool is successful, the price will be 50 yuan, which is equivalent to about 15% off. After the rules are adjusted, the carpool price is about 34 yuan, which is 16 yuan cheaper than before. However, because there are multiple passengers paying the fare, the platform’s revenue will only increase.

　　After the rules are adjusted, is it more difficult to carpool? Many users said that it still feels easier to place an order, and it is easier to get a car during long distances during off-peak hours, when users can enjoy affordable "one price".

　　"I pulled seven carpooling orders this morning." Master Zhang, an express driver, said it was clear that the platform was sending more carpooling orders. He said that the number of carpooling orders was not related to the driver. "We just make money from the mileage, and the platform takes 25%."

　　"It doesn’t affect us much, but it’s time-consuming to take more detours to find passengers, and it’s easy to cause disputes. It’s easier to pull the express train." Express driver Master Liu told reporters that drivers are usually reluctant to take on carpooling business.

　　"The previous carpooling model’suffered a loss’ on the Didi platform." The driver, Master Jin, analyzed that whether it was spelled or not, the money given by the Didi platform was the amount of money from the departure point to the farthest destination. For example, if a passenger went from the News Building to Beiyuan, and a friend went from Chongwenmen to Datun, the fare given by the Didi platform to the driver was not the total amount of money for the two passengers, but the cost of the farthest distance from Chongwenmen to Beiyuan.

　　He believes that if the driver did not fight before, he would not suffer a loss, and only earn a little less mileage, but the platform "advanced" the money that was not spelled. After this adjustment, if the spelling is made, the platform can earn an extra order money, and the driver is still paid by the number of kilometers, so the platform "earns more".

　　Share into Didi’s profit breakthrough

　　Didi carpooling was launched in December 2015. According to the data released in April last year, the average daily order of Didi carpooling has exceeded 2.40 million yuan, becoming a typical representative of the sharing economy in the transportation field. More than 50% of passengers are willing to accept carpooling.

　　"The original intention of launching carpooling is to reduce users’ travel costs, reduce the rate of empty vehicles and improve travel efficiency by sharing seats in the car. This adjustment can better realize carpooling to share fares and reduce travel costs," Didi said.

　　According to industry analysis, after the implementation of the new carpooling regulations, Didi’s subsidies for the carpooling business will be greatly reduced, the enthusiasm of passengers for carpooling will also be higher, and the platform revenue is expected to increase significantly. Previously, Hitch, which has significant sharing characteristics, was a rare profit bright spot for Didi other than the driving business, but in the face of huge safety risks, Didi Hitch has been hesitant to resume its online service. Under the pressure, the more controllable carpooling business is likely to become the focus of Didi’s business, in order to alleviate the problem of insufficient express capacity and high prices.

　　Previously, Didi CEO Cheng Wei publicly stated, "We have not achieved profitability in six years. In the first half of 2018, the company’s overall net loss exceeded 4 billion yuan, and the entire online car-hailing industry was lossmaking."

　　"As a representative enterprise of the sharing economy, Didi’s approach of adjusting its operating model to pursue profitability should be understood." Zhang Yi, CEO of iiMedia Consulting Group, said that only by following market laws to seek profitability can companies continue to improve user experience. He believes that for the travel market, Didi is different from the traditional taxi industry. The sharing concept of carpooling can better improve idle seat resources, but the platform also needs to ensure a safe operation system to allow carpooling passengers to have a better experience. (Reporter, Pan Fuda)

Andy Lau endorses the Paralympic Games

　　　　Andy Lau (a star who actively promotes the Paralympic Games, the unique scenery at the Paralympic Games)

　　　　Male, born in 1961, 47 years old, image ambassador for the 2008 Beijing Paralympic Games.

　　　　During the 2008 Olympic Games, he advocated for all the stars in the entertainment industry to welcome and pay attention to the Olympic Games together. From the torch relay to the Olympic closing ceremony, he sang. He did what a Chinese should do, and he threw himself into everything he did. Therefore, he became a role model for everyone.

　　　　When the Olympic Games ended, Andy Lau kept reminding everyone that there was more to be done at the Paralympic Games. Therefore, when Andy Lau promoted the Paralympic Games in various places, he had to explain the wonders of the Paralympic Games to everyone, hoping that everyone would pay attention to the Paralympic Games at the same time as the Olympic Games. Therefore, Andy Lau always wanted to cheer for the athletes without disturbing them. Under the prompt arrangement of the China Disabled Persons’ Federation, as soon as Andy finished his performance at the closing ceremony of the Beijing Olympic Games, he set off for the Paralympic Training Center in Shunyi, Beijing the next morning. The people at the center allowed Andy Lau to visit 10 practices for disabled athletes.

　　　　For an appointment four years ago, Andy Lau cancelled all other activities and showed up at the "Water Cube" as scheduled to watch He Junquan’s game. He also kept clapping his hands for his friends.

　　　　But it is precisely because of Andy Lau’s actions at the Olympic Games that we have seen the real star effect. And it is because of him that he has become another sight during the Olympic Games!

Editor in charge: Zhang Tuoya

　　With the country’s strict investigation of drunk driving accidents in recent years, the chauffeur industry has become hot, especially the emerging Internet chauffeur platform is more popular among users, but there are also many users who are not completely at ease with the ability of the chauffeur. The reporter recently spent two months deep into the country’s largest Internet chauffeur platform, starting from an ordinary chauffeur, and went through multiple tests such as recruitment exams, driver training, and actual chauffeur processes. It is not easy to find that it is not easy to be a chauffeur.

　　The driving test is more difficult than the driver’s license test

　　At present, Internet driving is popular as a freelance profession. If you have nothing to do, you can come out to earn some money to supplement your family. If you have something to do, you can leave work at any time. The reporter searched for the keyword "driving" on Baidu and found that e-driving is the earliest Internet driving platform established, and it is also more formal and reliable. Therefore, he decided to "undercover" the platform to experience the driving process. The reporter himself has 8 years of driving experience and meets the requirements of at least 5 years of driving experience required by the platform, so he registered through the e-driving official website on March 23, and then took a preliminary test online. To be honest, this test is a bit "too complicated". It mainly assesses driving skills and some application scenario logic questions. A total of hundreds of test questions need to be answered, which is more difficult than the car test back then.

　　Then, after three days of waiting, the reporter finally waited for the interview notice, and went to the e-driver Beijing branch full of excitement. He saw that many of the driver masters who came to interview were waiting for the interview number. During the interview, the branch manager was like a confidant brother, telling me about the problems that may be encountered in the driver, so I should be mentally prepared. The general meaning is: "We are in the service industry, because our industry is relatively special, the customers we face are sometimes irrational, and we must do our own service well." After that, we also talked a lot about business-level knowledge, as well as the software application of the smartphone APP client.

　　Since the reporter himself was rather talkative in the interview and performed fairly steadily, the branch manager agreed to let me enter the next stage of the road test, which was located near the company. The road test was mainly taken by an examiner from a professional driving school. The test simulated the scene of a driving school. There was a feeling of taking a driver’s license test, and there was also a road test. The examiner held a scorer in his hand and scored at any time. I secretly consulted, and he said that only if he achieved excellent results in both the manual transmission and the automatic transmission assessment could he have the opportunity to become a cooperative driving master of the e-driving platform. Fortunately, in the end, he passed the relevant test and became a "certified" driving master.

　　In general, e-chauffeur has strict requirements for recruiting chauffeur masters, giving people the feeling of "devil-like" assessment. Correspondingly, its chauffeur service requirements are to provide "angel-like" services. Drivers have many years of driving experience alone, and they also need to meet many services in the customer’s chauffeur process. According to the examiner, all chauffeur masters in the platform regularly participate in the company’s internal "chauffeur star" training to improve work skills and Client Server awareness.

　　The first driving experience

　　On the first day of the reporter’s post, he experienced his first driving job in Beijing. That day, he happened to encounter a couple in Sanlitun who drank too much, and the two were arguing. After getting on the bus, I asked them where they were going. The male customer said: "Go to the second ring road first," and then drive around the second ring road. During the driving process, the male customer repeatedly said that I was driving slowly, hurry up, hurry up! The female customer said that you are driving too fast, can you drive slower? The reporter suddenly realized that the driving is so difficult, but I remember that the branch manager said to me during the interview. During the driving process, "I only look at the road ahead and don’t smell the things outside the window." I still smiled and asked, "Where are you going? We can’t keep walking around the Second Ring Road. "In the end, the customer still told me the location, and after the driving was completed, the female customer got off the car and apologized to me repeatedly. The work covered a total of 14.6 kilometers and collected 59 yuan for the driving fee, which can be regarded as a small income.

　　Service-heavy details will be recognized

　　On April 24, the reporter discussed his experience with a "colleague" at the entrance of a restaurant in the evening. Master Liu, a 48-year-old driver with 21 years of driving experience, told the reporter: "I have been driving for more than 2 years. It turned out to be a taxi driver. Now I feel that it is not easy to be a driver. I remember once a customer drank too much and vomited on the door. I bought him a bottle of mineral water. After the customer drank half of it, I got out of the car and wiped the car with the other half of the water for him. Not only did he get a tip that day, but he also got a good review the next day." After listening to him, the reporter immediately felt the importance of details in the service process.

　　It is very likely that you are driving an "insider"

　　According to Master Liu, in order to improve the chauffeur service, the e-chauffeur company has also established a "mysterious customer" department, which is mainly responsible for monitoring the service quality of the chauffeur from time to time, such as wearing work clothes and work cards, whether there are polite words after getting on the bus, checking the appearance of the vehicle, informing the current starting price and displaying the odometer throughout the process, whether it can be in place within 10 minutes, and how to deal with the customer’s discomfort. For example, if the customer says that he is uncomfortable, dizzy, headache, etc., will the chauffeur ignore it? In other words, the customer who appears in front of the chauffeur is likely to be an "insider", who is here to "secretly visit" your service quality.

　　In order to standardize the driving habits of chauffeur drivers, e-chauffeur also refers to the national road traffic safety violations cumulative points system and sets up chauffeur points. The scoring period is 12 months, and each chauffeur driver has 12 points. The customer complaint linkage mechanism, according to the specific customer complaint content, deducts the chauffeur’s chauffeur points. For each chauffeur point deducted, the driver will face being blocked. Once the chauffeur points are deducted, the chauffeur platform will lift the cooperation with the driver. This also sets a yellow line and a red line for the driver master, so that everyone can abide by the rules and protect the driving safety of customers from the system.

　　The threshold for regular driving companies is not low

　　It is understood that in people’s traditional concept of traditional chauffeur is that a few drivers who can drive can establish a chauffeur company, and even personal behavior, printing a business card in a familiar hotel, claiming to be a chauffeur company, without going through rigorous exams, nor corresponding insurance protection. The survey found that the fees of this kind of chauffeur company generally start at 200 yuan, and the waiters have a cut, generally ranging from 50 to 80 yuan.

　　With the popularity of smartphones in recent years, it has also given birth to an Internet-based driving platform such as e-driving, which has made this industry that previously seemed to have low barriers to entry more and more stringent. Through the reporter’s personal experience in the driving platform for two months, the current driving platform has greatly subverted the traditional driving industry from the way of managing drivers to the awareness of serving customers, so that the driving industry has a new development model. Now, through the driving service generated by e-driving, any problems will be dealt with by the corresponding person. For example, if there is a traffic accident, there will be a Client Server department to help the driving master communicate with the customer to deal with the solution. The company has purchased driving insurance for each master, and the maximum compensation can be 2 million yuan per transaction.

　　At the same time, the reporter started work as a part-time driver around 7 o’clock every day during the past two months, and went home around 11 o’clock. The average monthly income can reach 6,000 yuan. It can be said that an ordinary master can earn a small amount of income in the driver platform to subsidize the family.

　　Nowadays, it has become easier for users to find chauffeurs through the Internet, with more transparent prices and safer services. The future of the Internet chauffeur industry is promising.

　　Our reporter, Wan Jing

　　According to the "China Rule of Law Government Development Report (2016) " released by the Institute of Rule of Law Government of China University of Political Science and Law on April 8, as of December 28, 2016, a total of 19 localities have issued implementation measures or implementation rules for the management of online car-hailing services. However, only 3 localities have appeared in the form of government regulations, and the remaining 16 cities have issued other normative documents.

　　The "Report" analysis points out that the implementation rules issued by local city governments have set high standards for online car-hailing platform companies, vehicles and drivers, stifling the development of online car-hailing, not only violating the relevant provisions of the Administrative Licensing Law, but also inconsistent with the basic characteristics and development laws of the sharing economy.

　　Car registration is restricted to a common "standard"

　　The "Report" disclosed that in 2016, the "Interim Measures for the Management of Online Booking Taxi Business Services" (hereinafter referred to as the "Interim Measures") was issued. As of December 28, 2016, researchers at Peking University found 19 local online ride-hailing service management implementation measures. Among them, Shanghai, Chongqing and Guangzhou have issued implementation measures in the form of local government regulations, and Hefei, Tianjin, Beijing, Anyang, Xiamen, Jinhua, Dalian, Luzhou, Zhoukou, Luohe, Pingdingshan, Hangzhou, Xinxiang, Ningbo, Nanping, Longyan and other 16 cities have issued implementation measures in the form of other normative documents. The implementation measures of 19 localities, based on the content of the Interim Measures, have more stringent regulations on the licensing conditions for vehicles and drivers engaged in online car-hailing services.

　　Among them, the location of the vehicle’s registration is required to be the administrative area of the city, which has become the "standard" of local restrictions. In 19 cities, without exception, the location of the vehicle’s registration is the administrative area of the city as one of the conditions for engaging in online car-hailing services.

　　And electric vehicle power. Of the 19 cities, 13 have regulations on the wheelbase, displacement or power, and battery life of vehicles. Only Anyang, Zhoukou, Pingdingshan, Xinxiang, Nanping, and Longyan have not made relevant regulations. Cities that have regulations on vehicle wheelbases, displacement, etc. generally set higher standards. For example, Shanghai requires a vehicle wheelbase of more than 2,600 mm, and Beijing stipulates the wheelbase and exhaust volume of vehicles at the same time: "The wheelbase of a 5-seat seater passenger car is not less than 2,650 mm (including new energy vehicles), and the exhaust volume is not less than 1.8 liters; the exhaust volume of a 7-seat passenger car is not less than 2.0 liters, and the wheelbase is not less than 3,000 mm."

　　Many places have restrictions on the location of car owners

　　Among the 19 cities, 10 cities explicitly require drivers to have the city’s household registration or residence permit. Among them, Shanghai, Chongqing, Beijing and Tianjin clearly stipulate that online car-hailing drivers should have the city’s household registration. Guangzhou, Hefei, Anyang, Xiamen, Dalian, Luzhou, Hangzhou and Ningbo stipulate that drivers must have the city’s household registration or residence permit.

　　Guangzhou, Tianjin and Dalian three cities will junior high school graduation or above as one of the conditions for online ride-hailing drivers.

　　Six cities – Anyang, Dalian, Luzhou, Zhoukou, Luohe and Xinxiang – regulate the age of ride-hailing drivers. Among them, Anyang stipulates that men should be under 60 years old and women under 55 years old. Dalian, Luzhou and Zhoukou stipulate that the age of ride-hailing drivers should be under 60 years old. Luohe and Xinxiang stipulate that the age of ride-hailing drivers should not exceed the national legal retirement age.

　　The low level of normative documents makes it difficult to punish

　　The "report" pointed out that from the implementation of the new policy of online car-hailing in Beijing for two months, the traffic management department has made little effort to investigate and punish non-Beijing drivers, non-Beijing vehicles and non-compliant wheelbases, exhaust volume and other standards. On the one hand, the new policy of online car-hailing in Beijing is made in the form of general normative documents. According to the provisions of the Administrative Penalty Law, it shall not set any administrative penalty measures. Therefore, even if the traffic management department finds that there is a violation of administrative regulations to provide online car-hailing services, it shall not impose any administrative penalties. On the other hand, the new policy of online car-hailing in Beijing has not been strictly implemented, which also reflects that this regulation is too harsh. Once strictly implemented, it will definitely lead to a sharp decrease in the number of online car-hailing in Beijing. As a result, city residents will once again fall into the situation of "difficult" and "expensive" taxis, and the "black cars" that have been banned for many years but have been greatly reduced due to the emergence of online car-hailing will make a large-scale comeback.

　　The "Report" pointed out in this analysis that according to the requirements of the principle of proportionality, administrative organs should adopt means that minimize damage to the interests of the parties to achieve the administrative goals pursued. At the same time, administrative organs must measure the interests before implementing administrative actions, and can only be implemented when the benefits that may be obtained are greater than the benefits that may be damaged. And the local regulations on online car-hailing in Beijing and other places place too strict restrictions on car registration, household registration, model, etc., which violate the principle of proportionality in administrative law. In addition, the legislative norms of local online car-hailing also reflect the one-size-fits-all regulations oriented on regulation, which have been widely questioned by all sectors of society.

　　Multiple measures violate the Administrative Licensing Law

　　According to the analysis of the "Report", according to the provisions of the Administrative Licensing Law, normative documents have no right to set any kind of license. Among the 19 local regulations on online car-hailing, only Shanghai and Chongqing have issued implementation measures in the form of provincial government regulations in line with the provisions of the Administrative Licensing Law. Guangzhou has issued implementation measures in the form of local government regulations and other cities divided into districts have issued implementation measures in the form of normative documents. All violate the relevant provisions of the law.

　　In addition, according to Article 15 (2) of the Administrative Licensing Law, "when establishing an administrative license, individuals or enterprises from other regions shall not be restricted from engaging in production, operation and provision of services in this region, and goods from other regions shall not be restricted from entering the market in this region." Therefore, restrictions on vehicle and driver household registration in Beijing and other places violate the principles of market fairness and openness stipulated in the Administrative Licensing Law.

　　However, many local regulations require that the grade of online car-hailing must be higher than that of taxis or that the price must be 1.2 or even 1.5 times higher than that of taxis, which obviously violates the principle of fairness in establishing administrative licenses stipulated in Article 5 of the Administrative Licensing Law.

　　The report points out that legal regulation of the sharing economy must first correct the purpose of regulation. Many countries propose legal regulation of the sharing economy to prevent the provision of irregular services and violations of consumer rights and interests, not simply because it does not comply with the provisions of legal systems such as licensing.

　　The report argues that legal regulation of the sharing economy should focus on cooperation with online ride-hailing platform companies during and after the event, and make full use of big data to collect and analyze vehicle driving and passenger evaluation information to achieve comprehensive supervision of online ride-hailing safety and services.

Recently, rumors about "BYD’s new car broke its axle as soon as it was picked up" are flying all over the sky, accompanied by a group of photos of broken axles. It seems that the evidence is conclusive, which makes people believe it. For a main car that has just been listed, no matter which brand, such negative news is very "explosive", and there will definitely be countless pairs of eyeing eyes staring at you: just waiting for you to have an accident! Finally something happened, great!

What is the specific situation? It is said on the Internet that a gentleman went to the 4S shop to pick up a BYD Qin PRO during the National Day. Just one day later, the car didn’t even have a license plate. When driving to a certain section, the car suddenly had an accident. As can be seen from the circulated photos, Qin PRO’s car actually broke the axle, one side of the car tilted, and the rim looked like a ankle, which looked very funny. The occurrence of this incident made the owner very scared.

However, if you look closely at the news, you will find that it is very contradictory. There are actually two stories circulating on the Internet, the same picture, one is the owner of Guangdong, and the other is Mr. Meng from Anhui.

I don’t know, even some people from the media didn’t even figure out the basic car price. The 150,000+car was said to have been "bought for 90,000 yuan", and then they began to make up stories, just to attract attention and defraud the reading.

Xiaobian will give you a careful analysis. The picture is definitely true. Qin pro is really broken, but there are several details to say:

In the first detail, the pro logo is on the upper right corner of the rear of the production car, but the model with the broken axle in the photo does not. Anyone who has paid attention to Qin pro before knows that this is the characteristic of the test car.

The second detail, the wheel hub of the broken axle is different from that of the mass production car. The wheel hub of the broken axle is straight, but the wheel hub of the mass production car has obvious folding angle.

The third detail, the rearview mirror of the broken axle car is folded, which means that the car has been turned off and locked, indicating that the driver is not nearby. If it is really the owner, will the car be locked and left if it breaks down in the middle of the road? Obviously impossible.

Through the above three details, it can be basically confirmed that the broken axle car is a test car, not a mass production version. Some people will ask, what are we testing when the cars are on the market? Of course, we have to test it. Does it mean that the project of this car is over when the car goes on the market? Only companies that are not responsible for consumers will do this.

In order to give the public a truth, BYD officially voiced this matter for the first time, expounding the so-called "new car broken shaft" incident.

It can be seen from Guan Wei’s post that the accident vehicle is not a production model, but a test vehicle for testing, which is basically consistent with everyone’s previous inference.

Secondly, this car is not tested by BYD itself, but provided by BYD to Jiatong, a tire supplier, for tire wear test (Qin pro itself uses Michelin tires). This is a good answer to the question raised by some people, "Why are the cars still being tested?".

Thirdly, there is no so-called "broken axle" in this car, but the tire falls off because of frequent wheel replacement during the test, improper operation by the staff and irregular tire installation. The on-site investigation photos provided by BYD officials show that all five nuts on the right front wheel of the car in the incident have fallen off. According to the inspection, the transmission shaft, lower swing arm, steering knuckle and other parts of the car are in good condition, and there is no damage, and there is no so-called "broken shaft" problem.

For BYD’s response, in the face of external doubts, the investigation results and the truth of the incident were announced in time, indicating that BYD is full of confidence in this incident. In this way, the worries of the majority of riders were resolved in time, and at the same time, some people with ulterior motives were severely hit in the face.

As for whether the broken axle incident can reflect the quality problem, Xiao Bian dare not say that the broken axle of the test vehicle is a matter of course. After all, as a test vehicle, you don’t know how many kilometers it has driven before and what kind of collision it has experienced. Only the real owner has a say in the quality of the car.

　　[car home new car debut] At the 2024 Beijing Auto Show, (|) was officially unveiled. The new car is positioned as a large car, equipped with an easy four-way platform, driven by four motors, with a maximum power of 1306 HP, and its future price may reach one million.

　　Externally, the new car adopts a design language similar to looking up at U9, equipped with a very exaggerated C-shaped headlight group, with a far and near headlight group above it and a circle of LED strip around it. There are raised ribs on the hood of the engine, and the visual impact of the whole front is extremely strong. At first glance, it is a troublesome guy. In addition, there is a small bump on the roof, and the inside should be a laser radar.

　　From the side of the car body, the new car is equipped with large-size wheels with low wind resistance. The car body lines are slender and smooth, and the overall appearance is relatively low. The front fender is equipped with a diversion groove design. The new car is designed with a hidden door handle, and a charging port can be seen at the left rear of the car body. In terms of body size, the length, width and height of the new car are 5265/1998/1517mm and the wheelbase is 3160mm respectively.

　　From the rear of the car, the car uses a penetrating taillight, which looks full of technology and looks up at the LOGO in the middle. The multi-layer rear surround design below improves the layering of the rear of the car. According to the previous application information, the rear of the car will be equipped with an electric adjustable spoiler, a panoramic sunroof as standard, and a streaming rearview mirror.

　　In terms of power, the car will be equipped with an easy square platform and four motors, each with a maximum power of 326 HP and a total power of 1306 HP. Although the new car has a curb weight of 3.095 tons, its top speed can still reach 270 km/h. (Compile/car home Yan Huan)