[Autohome new car official picture] Recently, Lynk & Co released an official picture of the new Lynk & Co 03 model, and said that the new car will be officially unveiled from August 30th to 31st. As a mid-term model, the new car will be optimized and upgraded in terms of appearance, interior, configuration and other aspects. Previously, the new car has been declared on the MIIT official website, and will provide fuel version, hybrid version and "+" series performance version.

According to the official map released this time, the front face of the new car has changed a lot, adopting a more radical design style. The headlight group is still a split design, with LED daytime running lights above, and the through front grille is integrated with far and near light groups on both sides. The front of the new car is surrounded by a large-sized heat dissipation opening design, and the shape of the outer eight on both sides shows a very sporty atmosphere. The overall details make the new car look more domineering.

On the side of the car body, the waist line of the new car runs straight through to the tail, the front and rear fenders slightly protrude from the car body, and the side skirt of the new car also has a good sporty atmosphere. In addition, the new car is also equipped with two-color dense spoke rims and exterior mirrors that are different from the body, further deepening the sense of vehicle movement.

　　According to the previous exposure of the real car map, the rear part of the new car is equipped with a small spoiler, and a through-type taillight group is used. The internal light source is arranged in a longitudinal array, which is more recognizable when lit. The rear surround of the new car also adopts a more sporty design. The double-sided tail design, together with a large-size diffuser and two oval exhaust on both sides, allows the sporty properties of Lynk & Co 03 to be directly filled.

The interior has also been exposed before. According to the pictures, the new car is equipped with a larger full-LCD instrument panel and a floating central multimedia display. The multi-function steering wheel uses a three-spoke design and is equipped with an electronic shift mechanism. The interior design is more simple and technological.

In the power part, according to the information declared by MIIT, the fuel version will be equipped with a 2.0T engine with a maximum power of 160kW (218 horsepower); the hybrid version will be equipped with a 1.5T three-cylinder engine with a maximum power of 110kW (150 horsepower); the 03 + performance version is equipped with a 2.0T turbocharged engine with a maximum power of 265 horsepower (195 kW). (Text/Autohome Graduation)

Alyssa Alyssa

　 　 1905 movie network news Youth Nostalgia Pure Love has been set to be released nationwide on October 30. Recently, the film’s producers released a trailer for the nostalgic version of the film. The released trailer, with the theme of "Remembering the 1980s," tells the story of the adult Lin Keming, played by Ren Xianqi, and the adult Wang Lei, played by Jia Jingwen, who meet again after two decades of separation. The unexpected encounter also triggered full memories of the young student days of the two.

　 　 "Everyone will have a deep crush when they are 17 or 18 years old," Ren Xianqi, the star of the film, said in an interview. "Secret love is a very shocking thing, but at the same time, secret love is also the most willing to love someone. After many years, time may change a lot, but the original fiery heart may never change." "Seventeen" is directed by Zhou Gertai and stars Ren Xianqi, Jia Jingwen, Cheng Xi and Shi Zhitian.

Ren Xianqi

　

　 　 In the "1980s" trailer released this time, Lin Keming’s pursuit of Wang Lei during his student days can be said to be "moving". Not only did he try every means to attract Wang Lei’s attention, but he also followed Wang Lei all the way home by bike after school. After being discovered by Wang Lei, Lin Keming, who was in a hurry, fell heavily to the ground because he quickly braked.

　

　 　 It is reported that the film "Seventeen" tells a love story that spans three decades, showing the audience the truest thoughts of an unmarried man. It is reported that Jia Jingwen had a deep understanding of the film during the filming. She once said: "’Seventeen’ conveys an emotion that a person will meet the person they love and the person who loves them in their life. For the vast majority of men, there is only one woman whose status is unshakable, and that is the first love."

Wen Lan Zhan

After a long time, it began to come out!

After several bounces and twists and turns, Hengchi 5, the first model of Hengchi Automobile, finally opened the pre-sale on July 6, with a pre-sale price of 179,000 yuan. It can be said that this price is very sincere compared with the same class of cars.

It’s just that the new energy automobile circle seems to be particularly popular to compare, the former Yu Chengdong asked the world M7 is comparable to a million luxury cars, Li Xiang’s ideal L9 is the best home flagship SUV in 5 million, Xiaopeng G9 500,000 the best SUV, Hengda President Liu Yongzhuo also said that Hengchi 5 is the best pure electric SUV in 300,000 yuan.

From the product performance point of view, the performance of the Hengchi 5 is quite satisfactory. The new car is positioned in a compact SUV, and the closed air intake front grille is combined with the popular tear-eyed headlights to achieve a sense of strength on the side of the body.

The interior is available, and the new car is equipped with three screens, including a 10.25-inch instrument display, a 14.6-inch central control touchscreen, and a 10.25-inch passenger screen. The screen size and number also belong to the mainstream configuration of the same level.

As for the body size, the length, width and height of the new car are 4725/1925/1688mm, and the wheelbase is 2780mm. Although it is a compact SUV, the body length is longer than that of the average compact SUV.

From the perspective of the product strength currently leaked, the overall performance of Hengchi 5 is fair, especially the pre-sale price of 179,000 is still relatively lower than consumer expectations, so if the reputation of Hengchi Auto can be guaranteed and Hengda does not have a thunderstorm, there is basically no suspense in the "big sale" of the new car.

At present, in order to ensure that Hengchi 5 can be mass-produced and delivered while restoring consumer confidence, Hengchi 5’s sales method is also more interesting. The new car adopts the unique reservation method in the current car circle. Hengchi Automobile said that the first 10,000 buyers of Xiaoding can pay for the car at the time of delivery. At the same time, you can enjoy the return and refund within 15 days after picking up the car, and the 60% discount can be repurchased within three years after picking up the car. Dading 10,000 can be worth 15,000. Free to send H-Pilot intelligent auxiliary driving bag, lifetime free quality assurance and a series of benefits for the whole vehicle.

If all these can be realized, then it is undoubtedly very sincere for the first batch of car owners. Compared with the products of the same level of new car makers, it can be said to be cost-effective. In addition, Hengchi Automobile also said that all car purchase payments and returns are returned from the notary office’s special account to show that the special funds are dedicated.

The current problem is that Hengchi Automobile still lacks confidence in the consumer side. After all, whether it is Hengda’s thunderstorm in the real estate circle or Hengchi Automobile’s mass production has been delayed several times, it can be described as twists and turns. Therefore, despite Hengchi’s launch of very sincere products, pricing, and vehicles, it is difficult to say whether it will ultimately succeed.

If Hengda didn’t have a thunderstorm, under the blessing of Boss Xu’s "buy buy buy", Hengchi Automobile would develop steadily, and it would definitely become a typical representative of the new forces in the head of car manufacturing. But things are changing, and whether the belated Hengchi 5 can still gain market recognition remains to be seen.

Of course, on the other hand, since Hengchi 5 has been pre-sold, it also shows that Hengchi Automobile has taken another substantive step in the construction of cars, and with a very sincere price and policy, if the new car can be listed normally, it will also have a certain impact on the new forces of domestic car manufacturing. It is not impossible for Hengchi Automobile to become popular with Hengchi 5.

Write at the end:

Previously, Hengda Xu Jiayin said that the sales target of Hengchi Automobile in 2025 is 1 million vehicles, and the sales target in 2035 is 5 million vehicles, making it the largest and most powerful new energy vehicle group in the world. Now in just a few years, Hengchi wants to achieve this goal. I am afraid it will take more time, but fortunately, Hengchi 5 has come, and it has given a very sincere price and policy. It can be said that Hengda Group has poured all its efforts. We will continue to pay attention to the future performance of the new car.

(This article is originally produced by the New Media Editorial Department of [Car Industry], the author of this article is Jin Ling, and the source should be indicated when reprinting)

　　"I will go out of the mountain to build my dream machine to celebrate the 15th anniversary of Meizu."

　　When Meizu founder Huang Zhang appeared on the Meizu forum on February 11, 2017 to write this sentence, all Meizu fans cheered, "Mr. Huang, I am ready to buy your flagship phone," and one fan excitedly left a message.

　　However, after a year of waiting, Huang Zhang appeared on the forum again, saying that "due to time constraints, 15 is just a small test for me to return to Meizu after many years, and the 16 series launched later is the product I have fully built. The 16 series will be launched around August."

　　The Meizu 15 released on April 22, with a very narrow frame, a small circle of return, and a Luo Yun pattern on the antenna, has a clear Huang style brand. However, with the popularity of new technologies such as full-screen and under-screen fingerprints, the tribute to the classic Meizu 15 has not brought too much desire to change phones to picky users.

　　Meizu 15 is more like a product that connects the past and the future. At least on the product, it announced again that Huang Zhang, the chief designer of Meizu mobile phones, is back. But in the fiercely competitive Chinese smartphone market, after the failure of the Pro 7 and the test of Meizu 15, how much time is left for Meizu?

　　"The greater the hope, the greater the disappointment."

　　After Huang Zhang claimed that Meizu 15 was just a small test, many fans left comments saying that "the greater the hope, the greater the disappointment".

　　In fact, after Huang Zhang claimed to re-launch the dream machine Meizu 15, expectations for the product have been high. Meizu is also externally promoting the significance of this product to Huang Zhang and Meizu itself.

　　If you think about what he has done before, are the M8 and M6 ruthless? So we still have a lot of confidence in Mr. Huang’s products, and I believe that the offensive will be enough. "Li Nan, the president of Meilan, said in an interview with Sina Technology.

　　However, judging from the situation after the release of Meizu 15, it is obvious that Meizu fans are not satisfied.

　　An old Meizu friend who claimed to be "past the age of brainless fans" posted on the Meizu forum, "Old Huang’s little marketing tricks, to be honest, at an age when he can still be fanatical, I still admire them. Now, I don’t want to say it out. In short, Old Huang is Meizu’s biggest reliance and the biggest obstacle. Stop using Old Huang as a gimmick, and recall the success of J. wong ten years ago to sum up the successful experience. For Old Meizu, the whole mobile phone that makes Old Meizu stand up straight is like the whole m8 back then. Leading the trend is not Meizu’s responsibility, but at least keeping up with the trend is the reason why Meizu continues to buy Meizu mobile phones."

　　Huang Zhang’s repetition of Meizu 15’s publicity and marketing rhythm has indeed brought a lot of negative word-of-mouth to this product. Yang Zhe, Meizu’s senior vice president, also admitted in an interview after the press conference that Meizu 15 is indeed just a product of Huang Zhang’s small test. "Mr. Huang has been out of the company’s management and operation for a period of time. After he returns, he must feel that his grasp of the market is accurate or inaccurate, and whether the concept can be accepted by consumers? There are also old Meizu friends who have lost a lot, and many have been replaced and turned into young ones. Whether these people buy such designs is not a simple matter."

　　Urgent need for clear brand and product positioning

　　After the separation of the Meizu brand and the Meizu brand in May 2017, the Meizu internal positioning of the two brands was clarified: the Meizu brand is more focused on the high-end market, targeting business, government and enterprise, high-end, and elite groups; while the Meizu brand is targeted at the young people market and undertakes the task of sales.

　　Although the positioning and differentiation of the two brands have been done well, in fact, the brand perception of the Meizu brand has not been successful, and the business attributes of the product are not enough.

　　According to the Flyme user report released by Meizu at the end of last year, the cumulative number of Flyme users exceeded 6,000 units. In terms of overall age distribution, 31% were aged 15-22, 59% were aged 23-35, and only 4% were aged 36-45 and over 46. Geographically, second-tier cities accounted for 35%, third-tier cities 24%, fourth-tier cities 26%, and first-tier cities only 13%.

　　This means that Flyme users can also be roughly regarded as Meizu mobile phone users, with young users between the ages of 15 and 35 in second- and third-tier cities accounting for the vast majority.

　　This poses a challenge to the high-end business image that Meizu brand is eager to create. On the one hand, only 8% of Meizu’s own users meet this age group. Most Meizu users are not interested in the Buddhist marketing and business brand perception elements added by Meizu on Pro 7 and Meizu 15. This was shown when Yang Zhe released a promotional poster on Weibo to warm up Meizu 15. Existing Meizu users do not like and recognize Huang Zhang and Yang Zhe’s unique brand concept for Meizu.

　　On the other hand, the Pro 7 and Meizu 15 did not reflect enough business elements in terms of product attributes. Yang Zhe emphasized at the press conference that purchasing hundreds of kilograms of pure gold materials to color the back shell, spending millions of dollars to customize Samsung’s new size display, and a global haptic feedback system did not constitute a necessary factor to impress the business crowd, let alone compete for users from Huawei, Samsung, and other players.

　　Confused product lines and pricing strategies

　　"Meizu is the real flagship" is a kind of ridicule by netizens that Meizu’s flagship product is not as good as Meizu’s products in some configurations. Unfortunately, this ridicule happened to Meizu 15.

　　Meizu 15 series has a total of three products, the M15 uses the Snapdragon 626 processor, with 4GB memory + 64GB storage, priced at 1699 yuan; the 15 uses the Snapdragon 660 processor, with 4GB + 64GB storage, priced at 2499 yuan; the 15 Plus uses the Samsung Exynos 8895 platform, with 6GB + 128GB storage, priced at 2999 yuan.

　　Overall, the three products make a good distinction in terms of configuration and price, but the comparison with the Meizu E3 just released by Meizu will be rather awkward.

　　The Meizu E3 uses a Snapdragon 636 processor, with 6GB + 64GB storage, and is priced at 1799 yuan. Although the Meizu E3 lags behind the M15 and 15 in terms of camera performance, it has an advantage in the basic memory combination. This will undoubtedly make the Meizu brand and Meizu brand product lines conflict and confusion in user choices.

　　Meizu brand’s previous flagship product Pro 7 also faces this situation.

　　Although it has a unique screen design, it is equipped with MediaTek Xili P25 and Xili X30 processors, and the price is as high as 2880 yuan and 3580 yuan at the same time. As a result, the product has not received external recognition, and the price has plunged 1,000 yuan in a short period of time, and it has even been exposed that the order has to be cut in the end.

　　Although the Meizu 15 uses a Qualcomm processor, the price of 660 + 4GB + 64GB at 2499 yuan has also attracted controversy. Compared with other brands at the same price, the competitiveness is limited.

　　Internal management crisis

　　Before the release of Meizu 15, Zhang Jia, the former director of Meizu’s cultural and creative department, bombarded Meizu’s senior vice president Yang Zhe, which had long attracted the attention of netizens and the media.

　　According to Zhang Jia’s description, since Yang Zhe joined in May 2017, he has proposed three plans: Meizu Cultural Asset Enhancement Plan, Meizu Financial Business Development New Concept and Flyme Cultural Asset Enhancement Plan, but they have all failed. At present, most of the staff of Benge Technology, a content marketing platform under Meizu founded by him, have also been lost.

　　In fact, this is just a microcosm of the change in Meizu’s organizational structure led and inspired by Huang Zhang.

　　Three months after Huang Zhang’s return, Meizu underwent a major organizational restructuring. Huang Zhang served as Meizu’s chairperson and CEO, and established three new business divisions – Meizu Business Division, Meizu Business Division, and Flyme Business Division. Huang Zhang personally managed the Meizu business division, and Yang Zhe served as senior vice president and general staff officer, responsible for the marketing of the Meizu brand; while Li Nan was responsible for the Meizu brand.

　　In September last year, Pan Yikuan, the vice president of Meizu’s business unit in charge of sales, left after less than four months; a few months later, Chu Chunmin, the vice president of sales of Meizu’s business unit, and most of the employees in the sales team he led announced their departure.

　　In December 2017, Huang Zhang adjusted Meizu’s structure again, establishing a new overseas business department, an e-commerce business department, and an accessories business department. He promoted CFO Qi Weimin to senior vice president of the company, on an equal footing with President Bai Yongxiang, with the intention of increasing revenue and reducing expenditure to ensure profits. At the same time, he further expanded overseas markets and expanded sales.

　　In addition to structural adjustments, Meizu has been in the bottom 10% for three consecutive years, which has contributed significantly to Meizu’s profitability since 2016.

　　Meizu is not so much going through an internal struggle, but rather a rebalancing of power under Huang Zhang’s will. Just as Li Nan, who was supposed to lead Meizu to independence, was finally asked by Huang Zhang to cooperate with Meizu’s division and accessories division on channels. At the same time, Huang Zhang also withdrew Meizu’s product definition and design authority; at the Meizu 15 conference, Yang Zhe also replaced the usual combination of Bai Yongxiang and Li Nan as the main speaker.

　　In an interview after the Meizu 15 press conference, Yang Zhe also talked about the recent Zhang Jia incident. He believes that this situation is a harbinger of Meizu’s long-standing accumulation of change. "Reform has been difficult since ancient times, and it is easy to see no reform." He also said that with the deepening of reform, there will be more organizational structure and personnel adjustments. "This incident shows that Meizu has reached a point where it must be changed."

　　After the Zhang Jia incident, Huang Zhang immediately called Yang Zhe and said, "No matter what, we must firmly move towards the correct brand strategy. A company should not be threatened by crude cyber attacks or even organized online public opinion. We must firmly follow our own path."

　　Conclusion: Can Meizu 15 and 16 save Meizu?

　　After experiencing the cold winter of smartphones in 2017, Chinese manufacturers felt the cold winter again in Quarter 1 of 2018. The "Analysis Report on the Operation of the Domestic Mobile Phone Market in March 2018" released by the China Institute of Information and Communications under MIIT shows that in January-March 2018, China’s smartphone shipments were 81.87 million, down 27.0% year-on-year.

　　Under the internal and external troubles, Meizu has indeed reached a moment when it has to change. Huang Zhang, who has always paid attention to products and even believes that good products are the only way to solve problems, has also made drastic changes to Meizu in terms of brand, marketing, products, and channels after his return.

　　However, just as Huang Zhang’s two comebacks in 2014 and 2017, in the face of such intense competition and rapid changes in the smartphone industry, can the spiritual leader who relies on the apotheosis-style come out to solve the problem again and again? For Meizu, the hope of rebirth is entirely on Huang Zhang, who has been isolated from the outside world for a long time. I am afraid that there must be both expectations of success and preparation for failure.

　　After transforming from a dream machine to a small test of the Meizu 15, Huang Zhang claims that the 16 series he has fully built will be released in August this year. If the Meizu 16 does not meet the expectations of the outside world, what should Meizu do?

　　Sina Technology official account

　　"Palm" grip technology fresh news (WeChat search techsina or scan the QR code on the left to follow)

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　　A few days ago, the "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry" (referred to as the "Guiding Opinions") and the "Interim Measures for the Management of Online Booking Taxi Business Services" (referred to as the "Interim Measures") were officially issued. The "Interim Measures" became the first national-level online car-hailing regulations promulgated worldwide. The "Guiding Opinions" reform the system of cruise taxi operation rights and benefit distribution. Industry insiders said that after the online taxi is granted legal status, it will form a differentiated competition with cruise taxis, and the development will enter the fast lane. A huge travel market will gradually open up.

　　Bottom line, keep it safe and fair

　　On July 27, 2016, the Ministry of Transport, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Commerce, the State Administration for Industry and Commerce, the General Administration of Quality Supervision, Inspection and Quarantine, and the Cyberspace Administration of China jointly promulgated the Interim Measures for the Administration of Online Booking Taxi Business Services.

　　"The deep-seated contradictions that the taxi industry has accumulated for a long time have not been fundamentally resolved. The rapid development of new business formats such as online car-hailing has enriched the travel experience of the people, but also brought some new situations and new problems. The old and new contradictions are superimposed, and the situation is complex. Instability incidents in the industry occur from time to time, which seriously affects the healthy and sustainable development of the taxi industry and makes it difficult to meet the personalized travel needs of the people." Liu Xiaoming, vice-minister of transportation, said at a news conference held by the State Information Office.

　　At present, China has become the world’s largest online car-hailing market, but many problems have been exposed during the development process. For example, the main body of responsibility is not clear, the safety of passengers and the rights and interests of drivers cannot be guaranteed, and the risk of personal information security leakage is relatively high.

　　The price war and subsidy war between online ride-hailing platforms have not only disrupted the cruise taxi market, but also hindered the construction of a fair and orderly market environment. "We have not banned online ride-hailing, but have introduced the world’s first online ride-hailing regulations at the national level. By tailoring the regulatory model, we have given it legal status and supported its standardized development. This is also the first time we have defined private passenger car sharing at the national level. This clearly encourages and supports the way of travel that truly reflects the sharing economy, and provides a policy foundation for the development of ride-sharing services across the country," Liu Xiaoming said.

　　"In the process of formulating the development of the new business model, everyone noticed that we clearly put people first, encourage innovation, seek advantages and avoid disadvantages, and control the bottom line. What bottom line to control? It is the safety of passengers and fair competition in the market," Liu Xiaoming said.

　　The "Interim Measures" make requirements for operating platforms, drivers, and vehicles. Online ride-hailing platform companies shall obtain the corresponding "Online Reservation Taxi Business License", online ride-hailing vehicles shall obtain the "Online Reservation Taxi Transportation License", and drivers shall obtain the "Online Reservation Taxi Driver License".

　　Compared with the exposure draft released in October last year, the "Interim Measures" have made many revisions and optimizations. For example, on the nature of the registration of online car-hailing vehicles. It is clear that the registration of online car-hailing vehicles as reserved taxi passengers reflects not only the nature of taxis, but also the characteristics of new business models.

　　The Interim Measures stipulate that when the mileage of the online car reaches 600,000 kilometers, it will be forcibly scrapped; when the mileage does not reach 600,000 kilometers but the service life reaches 8 years, it will withdraw from the online car business. Previously, it was required to be scrapped for 8 years.

　　The Interim Measures clarify that online car-hailing platform companies and drivers should sign various forms of employment contracts or agreements with drivers according to the characteristics of working hours and service frequency, and clarify the rights and obligations of both parties. Previously, it was clear to sign an employment contract.

　　New Deal, Execution Period Restrictions on Cruise Vehicle Operation Rights and Free Use

　　On July 26, 2016, the General Office of the State Council issued the "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry". The "Guiding Opinions" pointed out that it is necessary to clarify the positioning of taxis in the urban comprehensive transportation system, adhere to the priority development of public transportation, the appropriate development of taxis, and the overall development of cruise cars and online car-hailing to promote the gradual integration of the two business forms.

　　The Guiding Opinions add restrictions on the operating period and free use of the operating right, and the operating entity may not be changed. If the existing operating right does not specify the specific operating period or has been used for compensation, the urban people’s government shall formulate a scientific transition plan, reasonably determine the operating period, gradually cancel the paid use fee, and go through the modification procedures in accordance with the conditions and procedures stipulated by laws and regulations, and shall not speculate or transfer without authorization.

　　Encourage the integration and development of new and old business models through mergers and acquisitions. Build a business model in which enterprises and drivers share operational risks and interests are reasonably distributed. "To improve the benefit distribution system, we must use Internet technology to better build a business model in which enterprises and drivers share operational risks and interests are reasonably distributed, that is, there is no contract fee or quota system, but according to the operation situation, drivers and enterprises reasonably bear risks, share risks, and reasonably distribute benefits. If the contract method is still used, encourage the use of industry associations and trade unions to jointly negotiate to determine reasonable contract fees, and implement dynamic adjustments to protect the legitimate rights and interests of drivers," Liu Xiaoming said.

　　Liu Xiaoming said that the "Guiding Opinions" straighten out the price formation mechanism, because the traditional taxi freight is the implementation of government pricing or government guidance price, scientifically formulate and timely adjust the level and structure of taxi freight, establish a dynamic adjustment mechanism for taxi freight, and give full play to the leverage of freight to adjust the supply and demand relationship in the taxi transportation market.

　　In addition, the "Guiding Opinions" also encourage private passenger car sharing. The plan makes it clear that in order to promote the development of the sharing economy, facilitate the travel of the people, alleviate urban traffic congestion and reduce air pollution, the urban people’s government should encourage private passenger car sharing and formulate corresponding regulations, clarify the rights and obligations of the three parties, including the ride-sharing information service platform, the ride-sharing service provider and the ride-sharing person, and standardize its development.

　　Prospects, the trillion-dollar travel market opens

　　Although the "Interim Measures" put many restrictions on online car-hailing, the introduction of the document has received a positive response from online car-hailing platform companies. Didi Chuxing responded that the company will follow the requirements of the "Interim Measures" to standardize operations, actively apply for relevant business licenses of online car-hailing platform companies, and will also actively explore with relevant government departments and related enterprises in the travel industry to increase technological innovation, improve the utilization of transportation resources and urban traffic efficiency, improve travel experience, create more flexible employment opportunities for the society, and better provide safe, convenient and comfortable travel services for hundreds of millions of people.

　　Uber responded that the introduction of the "Interim Measures" reflects the government’s recognition and support for the new business of online car-hailing, making our country the first country in the world’s major economies to promulgate such national regulations. Uber meets the relevant requirements of corporate legal persons, ICP licenses, database and server settings in the Chinese mainland, cyber security management and security protection technical measures required for the application of the "Booking Taxi Business License" in the Interim Measures. Uber will fully cooperate with cities to formulate corresponding implementation rules, and is confident that it will obtain the operation license issued by the local government as soon as possible.

　　Shenzhou Special Car also expressed its welcome to the release of the document, and will continue to adhere to the B2C model of "professional vehicles and professional drivers" in strict accordance with the requirements of the online car-hailing regulatory policy, and continue to provide customers with safer and better travel services as always.

　　According to a report released by Roland Berger, a well-known consulting firm, the size of China’s online car-hailing market will reach 500 billion yuan by 2020, and its addressable market demand will reach 1.10 trillion yuan. The huge market potential attracts all kinds of capital to compete in the field of online car-hailing.

　　Since the beginning of this year, online car-hailing platform companies have set off a round of financing climax. At present, Didi Chuxing and Yidao are planning to go public, and Shenzhou special cars have been listed on the New Third Board, and they have been actively traded and increased significantly since their listing.

　　Experts say that the net-hailing car has gained legal status, and the trillion-level travel market has been fully opened. In the future, when the four net-hailing platform companies share the super cake, the already heated market competition may further escalate.

　　Reporter, Zhang Bin

On the evening of January 1st, Cyrus (601127) announced the production and sales express in December 2023. In that month, the company sold 42,141 new energy vehicles, a substantial increase of 153.21% year-on-year. Among them, for the first time, the monthly sales volume of Sailis AITO series exceeded 30,000 units, reaching 31,490 units, a record high, with a year-on-year increase of 210.03%.

From January to December this year, the sales volume of new energy vehicles reached 151,798, a year-on-year increase of 12.40%; Among them, the sales volume of "Sailis" brand car AITO series was 106,703, up 33.31% year-on-year.

Sailis also announced that its Ruichi Electric started the second round of capital increase, and seven companies including Liangjiang Fund invested 1.54 billion yuan in shares.　

A: The delivery of the new M7 exceeded 20,000 vehicles in that month.

On December 26, 2023, the flagship SUV of panoramic wisdom & mdash; — The M9 of AITO is listed, and it is also the highest specification model in AITO. Driven by this, the new M7 delivered by AITO in the same month exceeded 20,000 vehicles.

AITO asked the M9 to break through 30,000 vehicles in seven days; AITO asked the community that the new M7 has been listed for just three months, and the cumulative number has exceeded 120,000. Celestial Automobile has obtained L3 autopilot test license, becoming the only automobile enterprise that has obtained L3 autopilot test license in Chongqing and Shenzhen at the same time.

At the same time, Cyrus Smart Factory took the lead in introducing the world’s leading super-large 9000T integrated die casting machine, and used it for the first time on AITO M9. Highly integrated one-piece die casting design, 87 parts can be integrated into one part. At present, the factory has a production capacity of 30,000 vehicles per month, and a new car can be rolled off the assembly line every 30 seconds.

The capital increase price of Ruichi Electric is 10 yuan/share.

Cyrus also announced that after the first round of capital increase introduced the investment of 1 billion yuan from Ganfeng Lithium Industry, Ricci Electric, a subsidiary of Cyrus, started the second round of capital increase and share expansion.

On December 29th last year, the company’s wholly-owned subsidiaries, Sailisi Hubei and Ruichi Electric, signed agreements with Liangjiang Fund, respectively. The above-mentioned seven objects invested a total of 1.54 billion yuan to subscribe for the newly-increased registered capital of Ruichi Electric of 154 million yuan, and the capital increase price was 10 yuan per yuan of registered capital.

Liangjiang Fund subscribed for the newly-increased registered capital of Ruichi Electric with 460 million yuan, Green Fund with 450 million yuan, Xiaokang Holdings with 300 million yuan, Haichen shares with 150 million yuan, Ganzhan Hengyuan with 100 million yuan, BOE Fund with 50 million yuan and Xu Jianqiao (president of Ruichi Electric) with 30 million yuan.

Cyrus said that he would give up the relevant preemptive right. After the capital increase is completed, the share ratio of Cyrus Hubei will be reduced from 66.67% to 44.05%; The share ratio of Ganfeng Lithium Industry will drop from 33.33% to 22.03%, while Chongqing Liangjiang Fund, National Green Fund and Xiaokang Holdings will rank third, fourth and fifth largest shareholders with share ratios of 10.13%, 9.91% and 6.61% respectively.

The board of directors of Ruichi Electric is composed of five directors, of which, Celeste Hubei has the right to appoint two directors, and Ganfeng Lithium Industry, Liangjiang Fund and Xiaokang Holdings have the right to appoint one director respectively.

Ruichi electric zhuanzhu commercial vehicle

According to the data, Ruichi Electric was established in September 2003 with a registered capital of 200 million yuan. The registered place is located in Fusheng Town, Jiangbei District, Chongqing, and it has the qualification to produce commercial electric vehicles. By the end of July 2023, its total assets were 1.924 billion yuan and its net assets were 447 million yuan. From January to July in 2022 and 2023, the operating income was 2.76 billion yuan and 1.155 billion yuan respectively, and the net profit was 130 million yuan and 24.9256 million yuan respectively. The capital increase of Ruichi Electric will all be used for the operation and development of its main business.

Sailis said that Ruichi Electric focuses on the electric commercial vehicle business. The introduction of investors to provide funds for business development is conducive to enhancing its capital strength, enhancing its comprehensive strength and market competitiveness, and promoting its own business development, which is in line with the industrial layout and development strategy. There is no harm to the interests of the company and all shareholders, especially small and medium shareholders.

At the same time, Cyrus also suggested that after this capital increase and share expansion, if the audit institution confirms that Ruichi Electric is no longer included in the scope of consolidated statements, the accounting method of the company’s equity investment will be changed from cost method to equity method, which is expected to bring investment income to the company; If the scope of consolidated statements of the company does not change after confirmation by the audit institution, the introduction of investors this time will not have a significant impact on the annual performance in 2023, which shall be subject to the audit results of the audit institution.

Upstream journalist liuyong Intern Yang Hongyu

　

Editor: Xia Hongling Editor: Sun Qiongying, Liao Yi Audit: Feng Fei

　　Yichexun　Recently, we learned from the Great Wall official that the off-road version of the gasoline model has announced the pre-sale price, and its pre-sale price range is 160,000-200,000 yuan. The new car will be officially launched on June 5, and the diesel version will be pre-sold in July. There are three versions of Great Wall Gun, namely, passenger version, commercial version and off-road version. The passenger version and commercial version have been listed in 2019, and the off-road version with the most powerful performance has attracted the attention of off-road enthusiasts.

　　The overall modeling of the cross-country version of the Great Wall Gun continues the style of the Great Wall Gun series, but on this basis, a large number of cross-country kits are added to make it more radical than the other two versions. The approach angle, departure angle and minimum ground clearance of the cross-country version of Great Wall Gun are 30 degrees, 26 degrees and 245 mm, which provides a certain guarantee for passability.

　　In terms of size, the length, width and height of the vehicle are 5437/1958/1893 mm (the height after adding the luggage rack is 1918 mm) and the wheelbase is 3230 mm. In terms of tires, the new car will provide three specifications: 265/60R18, 265/65R18 and LT265/65R18(LT stands for light truck tires).

　　The overall style of the interior of the off-road version is the same as that of the passenger version, but the color scheme is red and black, which is consistent with the appearance. The difference is that the logo of "OFFROAD" has been added to the right side of the center console of the new car and the seat back, rendering a stronger off-road cultural atmosphere.

　　In terms of power, the new car offers car version and diesel version, in which the gasoline version is equipped with a 2.0T engine, with a maximum power of 140kW and a maximum torque of 360Nm, and meets the national VI emission standard; The diesel version uses a 2.0T diesel engine with a maximum power of 122kW, and the transmission system is matched with an 8-speed automatic manual transmission from ZF.

In the past two years, camping culture has risen. Many people yearn to escape from the hustle and bustle of the city, and camping in the wild has become a new outdoor lifestyle. On the one hand, due to the epidemic situation, everyone can’t go out to travel. On the other hand, the way of punching in and taking pictures in camping is more popular among young people, and camping has once become synonymous with this summer fashion.

Of course, while pursuing poetry and distance, and pursuing exquisite camping, it is essential to remove camping equipment by means of transportation and products with a sense of atmosphere that take us across mountains and rivers. As a sports coupe for young people, krypton cars are the most suitable for camping in my opinion. We have five friends in this camping trip, just one car. When looking for a venue, everyone can be said to have taken great pains, not considering places too far away, and not in places too remote and dangerous. Finally, we found this closed section where we can camp, which is located near Baima Lake in Binjiang District. Friends who are interested in camping can explore the road.

On that day, the weather in Hangzhou was extremely hot, up to 36 degrees. Before we set off, our electricity consumption was 92% (finally, we will tell you the remaining electricity), and we sang songs all the way to our destination with the air conditioner on (of course, we didn’t know how hot and painful the construction process was). Choosing a camping site that has been built is totally against our desire to do it ourselves, and it is more meaningful to build a "home" by ourselves. So the final result is that the five of us have built it for 2 hours under the scorching sun without any camping experience, but the moment we built it is a bitter experience. Here’s a warm reminder, we should learn to build the canopy or tent in advance before camping, otherwise we may eventually grow up through trial and error.

I don’t know about others, but for us, the first thing after the successful construction is definitely shooting! Photo! Film! Before I set off, I took the dangbei projection at home, put away my notebook, projector and snacks, and the camping atmosphere came.

As an important member of this trip, Krypton 001 is still in always online. Its positioning is a medium and large hunting car with pure electric crossover coupe wind design, which is very handsome. The front face has a highly recognizable split headlight combination, the side lines are smooth and dynamic, and the design of the tail is also layered and full, which is highly recognizable after lighting at night. At the same time, the spoiler top wing and frameless doors plus the interior of science and technology create a full sports atmosphere as a whole.

Moreover, as a new energy vehicle, Krypton 001 has a long battery life and a reverse charging function, which is very convenient for our outdoor camping, and for safety reasons, electricity is safer than open fire. With electricity, when we are camping, the induction cooker, baking tray, coffee machine, air fryer, ice maker, electric kettle and projector can all be used freely, so the feeling of moving home into nature should not be too cool.

The space of Krypton 001 is the most satisfying part for me to go camping this time. The trunk space is very large, and our car full of equipment (including awning, tables and chairs, projection curtain, projection bracket, projector and the most important food) can be easily loaded into the car. Looking at the space inside the car, two boys are the main driver and co-pilot, and three girls are sitting in the back row. After adjusting the comfortable sitting posture in the front row, the space in the back row is still very large, and there is plenty of legroom, even if 180 boys sit, there is no problem.

Of course, many places may need to drive for a long time during camping. For vehicles, it is not only necessary to have better comfort, but also to be smarter. Extreme Krypton 001 supports voice control, and also has an intelligent central control screen. The operation of air conditioning, ambient lights, skylights, music, etc. are all completed by this big screen, such as the adjustment of steering wheel and rearview mirror. I can adjust it directly through the central control screen. The most interesting thing is the large skylight overhead. You can adjust the light transmittance of the skylight by sliding the screen.

On the big screen, I have to mention the Dangbei Projection that I brought this time. I brought two kinds of projections during camping, namely Dangbei C2 and Dangbei X3 Pro. As a portable projection, Dangbei C2 has a built-in lithium battery, which can be played without power supply, which is very convenient for friends who go camping but have no power supply. And small in size, you can carry it with you in your bag.

The other is the Dangbei X3 Pro, which is the Dangbei projection I just bought, and also the flagship 4K laser projection that Dangbei launched this year. Its appearance is very scientific and technological, which is inexplicably consistent with our theme of car camping today, so it just happened to take advantage of camping to have an outdoor party. We set up the curtain just as the sun was about to set. The reason why I chose to carry the Dombey X3 Pro was because the Dombey X3 Pro has 3200ANSI lumens, and the brightness is really good in the domestic intelligent projection. Moreover, because we watch it outdoors and bring a big curtain, the projector with high brightness will definitely be better.

The reverse charging function of Krypton 001 can also continuously supply power to the projector, without worrying about power failure during use.

This time period is almost after 6: 00, and the friends come to watch movies with karaoke after work. Several of us have propped up the projection early. Although the outside light is still very bright, the projection picture is still very clear, and Dangbei X3Pro supports far-field voice. Although there are a large number of friends, it can be done without grabbing the same remote control.

At sunset, the starry sky cinema under camping officially opened, and everyone watched movies and ate snacks. You are not afraid of losing power on your mobile phone. You can also use wireless charging to charge your mobile phone on Krypton 001. In short, Krypton 001 can make you feel full of security when camping outdoors, and Dangbei X3 Pro projection will make the camping experience full of atmosphere.

During this period, passers-by were also curious. What kind of car is this? And charge the projector? What kind of projection is this? It looks so clear.

Because this camping site can’t stay, after camping, everyone will go home separately. Of course, all the garbage should be collected and taken away, and environmental awareness must be maintained. Moreover, through the feedback from onlookers, the two protagonists of this camping trip, the Krypton car and the Dangbei X3 Pro projector I brought with me, have been widely praised (inner OS: I really have a unique vision).

Finally, let’s take a small group photo after a busy day (warm reminder: vehicles are not allowed to enter the lawn, and we have also been educated by the security uncle. It is indeed our mistake and we must accept criticism with an open mind)

At about 9 o’clock in the evening, everyone packed their things and returned home. On the return trip, I observed the electricity consumption of the vehicle. Under the condition of turning on the air conditioner and reverse charging, about 10% of the electricity was used, and the electricity was indeed very durable. Moreover, for new energy vehicles, the consumption of electricity was also the most concerned topic. During driving, the electricity of Krypton 001 was still very resistant to taxis.

Camping can really slow down our busy life, stay away from the noise, integrate life with nature, and gain a unique life experience in practice, which is also a kind of fun. Of course, we should remind our friends who are going camping to check the vehicles, camping equipment and don’t go to remote and dangerous places before we leave. After all, safety is the most important thing, and the departure time can be judged by ourselves according to the weather and driving distance of the day. Anyway, we are sunburned, and those who have the conditions can also try to start with a projector. With the blessing of the projector, the camping experience is really by going up one flight of stairs.

branch of academic or vocational studyTechnical cockpit, luxury materials

　　As the flagship model in BYD’s product matrix at present, Hanche has set a new "ceiling" in China’s new energy vehicle market in terms of technology, user reputation and sales performance. From July 2020 to September 2021, BYD’s cumulative sales volume exceeded 120,000, and Han DM (parameter picture) was the champion of medium and large plug-in hybrid cars with a score of 33,200. A few days ago, BYD Han DM’s exploration tour came to Shenzhen. Through the test drive, we found that BYD Han DM can be said to be the most recommended "treasure" player among the 200,000-class models.

Oil+electricity, the price is more expensive?

　　Before talking about products, we must talk about the price or value first. In our general understanding, the same grade of fuel vehicles will be cheaper than electric vehicles, while the plug-in hybrid vehicles will be more expensive because there are no fewer engines, gearboxes, fuel tanks, batteries, motors and electronic control systems. However, the two models of BYD Han DM are priced at 219,800 yuan and 239,800 yuan respectively, which are more expensive than the entry-level version of Han EV standard endurance version luxury model (209,800 yuan), and it is cheaper than other Han EV versions.

　　According to the "landing price", the luxury version of the Chinese DM four-wheel drive performance model with tax exemption and vehicle and vessel tax reduction is actually lower than that of the Camry 2021 2.0S Fengshang Edition and the Accord 2022 1.5T+CVT Fantasy Night Premium Edition, but they are not comparable in size, configuration or performance. Therefore, in the face of a strong sense of value, it is not an insurmountable problem to choose independence or joint venture.

The flagship gas field is full, and the Dragon Face is highly recognizable.

　　Han has been on the market for a year, and the chances of encountering it on the road are not low, so its appearance is believed that most people will not feel strange. Thanks to the length of nearly 5 meters and the wheelbase of 2.92 meters, as a medium and large car, it has a very good sense of gas field. Compared with the sense of futurity and technology of Chinese EV, Chinese DM pays more attention to the sense of strength and luxury, and the large-size air intake grille takes good care of the aesthetics of consumers who are used to the traditional fuel car modeling, giving people more intimacy.

　　Han DM’s headlights do not adopt the slender design of Han EV, but the overall shape is still exquisite and sharp. In addition to the matrix LED beads, three blue-purple light sources are added for decoration, which shows that it is the design element of "Dragon Claw". As the saying goes, the entry is high, and the two models of Han DM come standard with automatic headlights, adaptive far and near light switching, steering auxiliary lighting, headlight delay closing and other functions, and the configuration level is really not low.

　　The side and rear of the new car are the editors’ favorite angles, and the combination of low-lying+slender+large-slip back can be so coordinated, especially the bright black color scheme of the real car, which creates a sense of advanced beyond the "guide price". When dealing with the pictures, the friends around me are still discussing, and this texture is even a bit of Paramera.

　　On a luxury car, there is no shortage of hidden doorknobs full of ritual. In fact, Han’s logo, wind guide slot, small side window and other details have spent a lot of thought, and many surprises are waiting for the owner to discover.

　　As a four-wheel drive performance car that can break through 100 in 4.7 seconds, Han DM uses 19-inch multi-spoke wheels. Compared with the wheel hub shape, the 245/45 R19 tire from Ma brand MC6 series is obviously more brilliant. This sports tire emphasizes the grip and stability in dry and wet places, but the tire noise and comfort have not deteriorated.

　　There are not many fancy designs at the tail of Han DM, but the duckling tail, penetrating taillights with "dragon claws" and other elements are just right. As a whole, straight lines are used to create a stable and full atmosphere. Although the hidden exhaust layout is adopted below, the visual effect is not bad at all. 4.7s is not as big as Han, which shows BYD’s confidence in Han. It’s really a tough guy.

　　Byd Han’s interior was built by a former Mercedes-Benz S-class designer, and you can feel the sense of luxury from the moment you open the door. On the premise of keeping BYD’s familiar rotatable large screen and "Chinese buttons", China elements such as tower air conditioning air outlet and dragon heart gear shift lever are added to the car. The embracing cockpit creates a luxury car-like internal layout through stretched horizontal lines, and with high-grade materials such as wood decorative boards and brown leather, it brings strong grades and luxury.

　　The two-piece multi-function steering wheel is designed with a flat bottom, which can give a high score regardless of the feel or the convenience of buttons. This car supports the adjustment of steering wheel strength, and it can provide a most suitable state whether it is leisurely walking or intense driving or male/female car owners rotating.

　　The 12.3-inch LCD dashboard has been gradually popularized in BYD models, and the UI design and displayed data have basically maintained a high degree of family unity, and all functions can be operated by the buttons on the steering wheel. DiPilot driver assistance system includes intelligent navigation, lane assistance system, traffic sign recognition, predictive emergency braking system and other functions. The active and passive safety configuration has been several "positions" ahead of the joint venture model with the same price.

　　Many BYD models below Han only provide a 12.8-inch rotatable central control panel, but Han’s body has increased to 15.6 inches, accounting for almost one-third of the entire center console, which is very shocking. As for the software, the new car has a built-in NFC car key and a third-generation DiLink intelligent networking system, which supports various voice interaction and networking functions, and the APP application store is very playable.

　　In this large and medium-sized flagship car, there is no need to worry about any head space or leg space. The wide and thick seat is wrapped in Nappa calf leather with diamond grain, which not only has excellent touch and sitting feeling, but also has a luxurious texture visually. Of course, its front seats also support multi-directional electric adjustment and heating/ventilation functions, which can be perfectly handled in summer and winter.

　　The back row of Han DM is also suitable for business reception scenes. In addition to the "boss key" in the co-pilot seat, panoramic sunroof, independently controllable air conditioner in the back row, generous armrest box, etc. can make passengers feel comfortable and enjoy the executive-class car.

High performance and low energy consumption, DM hybrid depends on independent research and development.

　　The two models of Han DM have the same power configuration, both of which are equipped with a plug-in hybrid system consisting of a 2.0T turbocharged engine and a motor. The 2.0T all-aluminum engine has a maximum power of 141kW and a maximum torque of 320N·m, and is responsible for driving the front axle with a 6-speed wet dual-clutch gearbox. The maximum power and torque of the rear motor are 180kW and 330N·m； respectively. The combined force of the two engines can output the maximum power of 321KW and the maximum torque of 650N·m, and it can break through 100 in 4.7 seconds. The comprehensive fuel consumption of NEDC is only 1.4L/ 100 km, and the minimum fuel consumption in state of charge is 5.9L/ 100 km. In terms of battery, its blade battery capacity is 15.2kWh and its pure battery life is 81 km.

　　Hybrid vehicles do not simply use oil after running out of electricity, but need to intelligently manage the cooperation between motors and engines to further improve the fuel consumption and power of the whole vehicle. Fortunately, BYD’s DM technology platform is a technology in the hands of China car companies, which not only leads the world, but also derives DM-p (performance version) and DM-i (energy-saving version) to meet the more needs of different times and different users.

　　Han DM is the product of dual-engine four-wheel drive architecture of DM-p platform, and it is also the only plug-in hybrid car equipped with four-wheel drive, with four driving modes: EV, HEV, ECO and SPORT. No matter when starting at a standstill or cruising at a high speed, when the full throttle is accelerating, a gentle "Vi" motor sounds in the ear, and the strong acceleration will directly press the body on the seat. Looking at the climbing of the speedometer and the scenery moving rapidly backward outside the window, I don’t want to put a million super-runs in my eyes. In the face of absolute acceleration ability, I can’t help but sigh that adding "electricity" is the future.

　　Although the performance is very ambitious, road safety does not allow drivers to always drive like "chicken blood". It is more important whether this car has an excellent dynamic performance under normal driving conditions. Han DM is also very light in EV mode, and the motor is not castrated because of its identity as a hybrid vehicle. No matter starting, accelerating or changing lanes, it can do whatever it wants. The smooth and powerful acceleration with excellent sound insulation effect is no different from that of a pure electric vehicle. As a key point, the pure battery life of Han DM is basically the same as the actual driving distance, which is very rare for a medium-sized and large car with a high weight.

　　In HEV hybrid mode, most of the low-speed working conditions of the vehicle will be dominated by motor output to reduce the overall energy consumption. In order to test the matching between the engine and the gearbox, we deliberately set the battery SOC to 70% to simulate the "power shortage" condition. The vibration and sound of this 2.0T engine are very low, so it is difficult to detect it without deliberately feeling it. When the speed is below 40/h, the shifting action of the gearbox will have an unobtrusive sense of handover. However, after the speed exceeds 50/h, until the high-speed cruising state, the engine and gearbox basically have no sense of existence.

　　In fact, HEV intelligent hybrid mode driving is the simplest and most direct. The system will automatically control the output of the engine and the motor, and the connection between the power is also very smooth. Basically, only by staring at the screen can you know whether the power is provided by the motor or the engine. Even if it is used as a fuel vehicle without charging, the system will use kinetic energy recovery and excess engine power to charge the battery, so as to keep the vehicle "charged" and reduce the final fuel consumption. Under the comfortable chassis and good sound insulation "assist", the driving texture of Han DM shows the taste of high-end luxury cars.

finally

　　Engine+motor is not simply 1+1=2. As the flagship model of plug-in hybrid, Han DM has five advantages, such as license plate, cost performance, fuel consumption, performance and technology. In today’s environment where the penetration rate of charging piles is not high and the oil price is not low, even in cities without "double limits", PHEV models with strong power and no charging anxiety are obviously still the best choice.

Since its listing on September 12th, the M7 has been continuously concerned by the market, with orders reaching 15,000 vehicles on the first day of listing and more than 20,000 vehicles within five days of listing. The popularity of orders has caused the stock price to rise sharply recently. From September 14th to 18th, the company’s stock price achieved two boards in three days.

In fact, with the help of Huawei’s auto concept stocks, the company’s share price began to rise after the release of Huawei’s new machine. Since the release of Huawei’s new machine on August 29, the cumulative increase of the company’s share price has reached 56.02%, much higher than the 6.5% increase of the auto sector in the same period. In view of the recent large increase in the share price, the company issued an announcement on the evening of September 18 to remind investors to invest rationally.

However, in contrast to the company’s higher share price, the company has continued to lose money in recent years, and its profitability is not optimistic. In the first half of 2023, the company deducted 1.885 billion yuan from its net profit, down 9.96% year-on-year.

Celestial was originally a brand of Jin Kang New Energy, a new energy subsidiary of Xiaokang, and was renamed Celestial Automobile Co., Ltd. in May 2022, and then the abbreviation of Xiaokang Securities was changed to Celestial in August.

Xiaokang shares are well known to the outside world, mainly relying on mini-vans. In the early days, the company started with the production of springs, and then its business expanded to auto parts. In 2003, the company cooperated with Dongfeng and began to enter the field of automobile production. The main model was Dongfeng Xiaokang van. In 2012, the sales volume of mini-cars exceeded 1 million, and it was once called the three giants of China mini-cars with Wuling Hongguang and Changan Star.

From 2013 to 2016, the company’s fuel vehicle sales showed a slight decline as a whole. In 2017, with the substantial increase in SUV sales, the company’s fuel vehicle sales reached a high point, and then began to decline year by year, from 394,500 in 2017 to 225,200 in 2021, and the fuel vehicle sales in 2022 dropped sharply to 132,100.

The decline of fuel vehicle business made the company begin to shift its focus to new energy vehicles, but the road to transformation was not smooth. In July 2020, the annual sales volume of Celeste SF5 was only 732 vehicles, which was not accepted by the market.

In March, 2021, the company announced that it had reached a cooperative relationship with Huawei. Celestial Huawei Smart Select SF5 was equipped with Huawei electric drive and HiCar system. Through cooperation with Huawei, the sales volume of Celestial SF5 also increased significantly. From April to December, 2021, the cumulative sales volume of Celestial SF5 exceeded 8,500, and the company’s annual sales volume of new energy vehicles reached 41,400, up by 103.94% year-on-year.

The success of the cooperation with Huawei has also enabled the company to further bind Huawei. In December 2021, the company and Huawei jointly launched the AITO Jiejie brand. Huawei has deep participation in industrial design, quality control, intelligent cockpit and automatic driving, and is also responsible for Jiejie marketing and channels.

Thanks to Huawei’s all-round blessing, in 2022, the sales volume of M5 and M7 reached 75,000, becoming the fastest-growing brand of new energy vehicles. The annual sales volume of Celeste new energy vehicles also reached 135,100, up 226.33% year-on-year, and the sales volume exceeded that of fuel vehicles.

　In addition, through the cooperation with Huawei, the company’s share price has tripled in just a few months. When the company reached a cooperative relationship with Huawei in March 2021, the company’s share price was around 20 yuan, and by the end of June 2021, the share price was close to 80 yuan, with an increase of 300%.

Although relying on Huawei’s brand influence and technical strength, the sales of Celestial new energy vehicles have been greatly improved in a short period of time, but Huawei’s dominant position in the world brand has also made Celestial rely heavily on Huawei and lose more decision-making power. Traditional car companies such as Guangzhou Automobile refused to cooperate with Huawei in depth, and the main reason for using Huawei as a component manufacturer was that it was worried that it would lose its independent decision-making power.

On the other hand, apart from cooperating with Cyrus, Huawei is also cooperating with Chery, BAIC and other manufacturers, which will inevitably dilute the influence of Huawei brands on Cyrus. For example, the intelligent world S7, which Huawei cooperates with Chery, will first be equipped with the HarmonyOS 4.0 car system, which is earlier than the M9.

In fact, Celestial is also laying out its own independent brand of new energy vehicles. In March 2023, the company launched its own brand of Blue Power, and in the same month, it released its first model, Blue Power E5. In addition to Huawei HiCar system, BYD hybrid system was adopted as the core three power technologies, but only 1,944 vehicles were sold by the end of August, and the market performance was bleak.

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