Lead: Advanced concept or marketing gimmick?

By Jacky.

If we talk about the hottest word in the global beauty industry, it is "Clean Beauty Pure Beauty". Major beauty giants are scrambling to buy pure beauty brands, and more and more brands focusing on the concept of "purity" have emerged in China consumer circuit. However, under the new style, disputes have come one after another.

Clean Beauty is gaining popularity.

Foreign criticism has continued and even launched a boycott movement.

In 2019, Shiseido Group announced the acquisition of Drunk Elephant for $845 million. In 2021, L ‘Oré al Group announced the acquisition of the American skin care brand Youth to the People；; In the same year, Procter & Gamble launched DermaGeek, an affordable vegetarian brand, and acquired FARMACY, a high-end niche skin care brand. Not long ago, L ‘Occitane Group announced the acquisition of a majority stake in Australian pure skin care brand Grown Alchemist.

The giants have increased their acquisitions, and new brands have emerged one after another.The momentum of "Clean Beauty Pure Beauty" is getting bigger and bigger. At the same time, there are more and more voices criticizing and even resisting pure beauty.

Many bloggers and dermatologists began to publicly question the concept and market value of Clean Beauty on social media.

On Ins, Shereene Idriss, a doctor of dermatology in the United States, once said, "Clean beauty has a good intention, but at present, the actual state is to use marketing, fear and insecurity to mock consumers."

Intercepted from Ins

In the foreign media Instyle, there are also comments bluntly: "At present, all Clean Beauty is defined by the chairmen according to their own products." The scale of comments by bloggers from the media is even greater. Some bloggers directly wrote the title: "Clean Beauty should die in 2020."

YouTube bloggers criticize Clean Beauty

At the same time, some brands that pay attention to the scientific and technological composition and efficacy value of raw materials stand on the periphery of "purity" and feel "offensive" in disguise. These brands believe that Clean Beauty directly refers to non-"Clean Beauty" brands as "dirty" in its external publicity, which "is actually having a negative impact on the industry".

In China, some professional researchers also pointed out that,Nature itself does not mean non-toxic and safe; Most of the products of "Clean Beauty" are not functional, and their practical significance is far less than their spiritual and cultural significance.

So, what is the "Clean Beauty" that was fired to heaven?

Back in 2000, a brand named REN (Swedish meaning "pure") was born to meet the special skin care needs of a pregnant woman, and its products still have efficacy besides removing harmful ingredients. REN is recognized as the originator of Clean Beauty.

In the following ten years, Clean Beauty was unknown, until retail giant Sephora and American e-commerce platform set up "Clean Beauty Zone" on their websites, which became famous in one fell swoop after the fermentation of social media. Coupled with the careful packaging of beauty brands who are good at marketing, it has quickly become a global beauty trend.

Sephora Clean Beauty area

By analyzing the opinions of pure beauty products such as Drunk Elephant, Tatcha, Glossier, FARMACY, MILK BEAUTY, etc., it can be seen that the standard of Clean Beauty widely recognized by the international industry includes the following three points:

1. The ingredients are safe, that is, the ingredients are non-toxic, hormone-free, hormone-free, carcinogen-free, etc.

2, the label is clear, that is, the ingredient label is clear, comprehensive and complete;

3, the environment is sustainable, that is, it is sustainable to the ecological environment without animal experiments.

However, the above three criteria are only based on the general consensus of the market on pure beauty, and there is no clear concept and legal definition in the world. It can be said,Clean Beauty is more an idea than a clear concept.

Grand View Research, an American market research organization, released a report saying that it is estimated that by 2025, the global vegetarian beauty market will reach $20.8 billion. Consumers are increasingly interested in natural products, which is the background of the rise of pure beauty products.

Yang Zhenghua, CEO of M&C Saatchi Lab. in China, told Future Beauty, "When foreign countries talk about Clean Beauty, it is actually a concept that integrates social movements."　

Drunk Elephant drunkephant

Become a marketing gimmick?

"Pure beauty" began to taste bad in China market.

In the past two years, the popularity of "pure beauty" in China market has soared, and brands focusing on the concept of purity have emerged one after another. "Pure ingredients" and "pure formula" have become high-frequency terms in brand publicity.

China’s "Pure Beauty" brand born in the past two years.

In an interview with Future Beauty, a senior e-commerce operation director said that he had previously led the positioning strategy formulation of an imported brand at the beginning of its entry into China. Between focusing on ingredient efficacy and focusing on pure concept, the brand decided to choose the latter after consideration. This is because there are too many big companies and brands with strong efficacy, and focusing on the trendy consumption concept of "pure beauty" will enjoy more market attention and traffic dividends.

In Little Red Book, there are 7100+ notes about "pure beauty", which continues to impact consumers’ cognition in fancy marketing of Chinese and foreign brands. The data shows that since 2021, more than 70 new brands of pure beauty have successively settled in Tmall International, and the sales of this category have increased by over 600% year-on-year.

Last August, Tmall International Beauty tried to define "pure beauty" in conjunction with the media and summarized it as four "zeros":Harmless ingredients, zero addition, environmental friendliness, zero harm, animal friendliness, zero cruelty, sustainable environmental protection and zero waste.

This definition resonates with the internationally recognized three criteria at the same frequency. However, the concept is full, but the market reality of landing in China is very "skinny", because there is no unified and authoritative standard, and new China brands are basically "talking to themselves".

The person in charge of the standard of a domestic pure beauty system told Future Beauty, "The purity we say can be understood from another angle, that is, what the skin needs, such as a beneficial composition, then it is pure to the body; If the skin doesn’t need it, even if it is pure, it can’t be considered pure. "

Amber, the founder of Tangyi, has also publicly stated that although there is no unified standard for pure beauty at home and abroad, "we believe that real pure beauty must be progressive, scientific and frank", and its "DCBS Tangyi Purity Standard" has eliminated more than 70 risk components in 10 categories. OnTop, another cutting-edge brand, claims to independently formulate six purity standards, and combined with international experience and expert opinions, it has identified 7412 prohibited ingredients.

Dewy Lab tongyi

In addition to some new domestic products focusing on pure beauty and self-built pure standards, some old domestic products also hope to upgrade and renovate by Clean Beauty.

At the beginning of this year, MCL Huaxikou, an old domestic product, which has been repositioned as "Oriental Pure Beauty", officially released the first Green Paper on Pure Beauty, and announced the launch of the first group standard of pure beauty in China, claiming to adopt a vegan formula of zero animal origin and upgrade 100% recyclable environmental protection packaging.

Qiu Xiaofeng, vice president of Northbell, who is in charge of research and development, believes that pure beauty in China is a mixed concept. At present, it may mainly be that raw materials are natural, contain no risk components, and pay attention to the source of raw materials and the transparency of processing. He stressed, but this does not mean that the safety of unnatural raw materials cannot be guaranteed. For example, some synthetic peptides used in cosmetics are also very safe.

The above-mentioned senior e-commerce operation director pointed out: "According to the existing domestic broad definition, I think almost all Australian brands that focus on natural positioning can be called pure beauty, and even the old Chinese products herborist and Yiyi Herbal Medicine can also be called pure skin care." In his view, the so-called "pure beauty" has completely changed its taste now, but when it comes to plant recipes and simple packaging styles, it can be transformed into a self-proclaimed "pure" school.

Apart from the composition, the consensus idea of "zero cruelty" and "vegan" is not only difficult to achieve in China, but even conflicts with the requirements of existing laws and regulations.

Qiu Xiaofeng pointed out in an interview with Future Beauty that "in the research and development of raw materials, some toxicological data are still inseparable from animal experiments for the time being".

In addition, in the article of "sustainable environmental protection and zero waste", the packaging problems of many brands are also difficult to meet the standards.

"At present, cosmetics are more or less over-packaged, because most consumers still prefer exquisite packaging." Zhang Taijun, a senior R&D engineer and R&D director of the Institute of Biotechnology for Skin Care, bluntly said, "At this point, almost no pure products meet the requirements of’ purity’."

If the industry is not self-disciplined in time

Pure beauty cosmetics may follow the footsteps of "organic" and be "one size fits all"

Although "pure beauty" is controversial, it is so popular at the brand level. What are the views of channel providers and consumers?

"the concept of Clean Beauty is very tricky, and it is a bit of a’ stealing the column’. It not only achieves some of the purposes claimed by the efficacy, but also does not have to bear legal consequences. " In an interview with Future Beauty, the head of a luxury beauty collection store in China pointed out the problems behind this marketing hotspot. In his view, in recent years, domestic beauty marketing is a bit lacking, and the concept of simple design, environmental protection and health is easy to resonate.

In fact, the slot about "the idea gimmick is greater than the actual effect" has begun to ferment on social platforms.

In the little red book, under the comment of domestic pure beauty recommended by a blogger, some consumers are outspoken. "If the product doesn’t work, it won’t work. If it doesn’t work, it will instill ideas for me to accept. It is better to emphasize the application of sensitive muscles and emphasize pure beauty, so it is better to say the effect directly. "

Comments on Pure Beauty on China Social Platform

In the comment area of a pure beauty brand Tmall flagship store, "Future Beauty" also saw a lot of spit about the product "no work, no fault" and "too gimmicky".

"At present, many China brands only fit some ideas, not completely." The above-mentioned director of e-commerce operation pointed out that the consumption concept of China consumers is becoming more and more mature, and efficacy is still the core of the brand, which is also the most valued brand value of consumers, and the purchase for added value such as concept is limited.

"The concept of pure beauty is worthy of recognition, but from the current situation, major beauty groups have not made efforts to promote it in the China market. It remains to be seen whether this concept has greater commercial value." The cosmetics purchasing manager of a department store group in central China believes that the new trend is coming, but when it comes to retail, good quality and high repurchase are the most important things for operators.

Pure beauty cosmetics brand Xiangtika

Compared with the enthusiasm of brands, the wait-and-see attitude of distributors and the spit of consumers, there are deeper concerns about the "pure beauty" industry.

Some researchers have pointed out that because there is no corresponding legal standard for "pure beauty", neither labels nor publicity claims can be followed, which invisibly gives enterprises too much room for self-promotion.

"Pure beauty without standard is a false concept!" Some people in the industry believe that under the current strict cosmetic laws and regulations, "pure beauty" is openly and boldly engaged in false propaganda and should be strictly investigated. He bluntly said that if the industry can’t exercise self-discipline, the brand’s fantastic definition of "purity" will probably attract the attention of the regulatory authorities like the previous "organic" concept, thus being "across the board".

Under the heat of the market, relevant departments, organizations and mainstream platforms are called upon to work out the domestic "pure beauty" standard and management mechanism, so that this "concept" with unique ideas and consumer cognition can form a broad consensus, and after abandoning the chaos, the real market value can be further amplified.

END

See snow drifting again.

Affection is a bond that can never be abandoned; Group year is the way home for family members who are thousands of miles away. Hundreds of millions of Chinese people are looking forward to the New Year, and they are looking forward to being happy to accompany their families to have a family reunion dinner, talk about their family, and make prayers. However, there are such a group of people who are afraid of the Chinese New Year, because they miss their loved ones in the high wall more and care more during the festive season. When you see the streets decorated with lights, when you hear the laughter and laughter of the neighbors next door, they are faced with the absence of their loved ones and the year after year when they can’t "reunite".

In order to further transform the results of family support and education, the Third Ward of Yizhou Prison organized the "Spring Warming and High Wall" support and education activities, and let the relatives of criminals spend a "reunion year" with their long-lost families on the eve of the Spring Festival in 2024. This is the coldest time since winter. Relatives of criminals come from all directions regardless of the cold, just to meet their relatives in the waiting high wall. The long-awaited reunion moment was full of excited tears and gratified smiles, and also left a touching moment.

Wu Mou, a criminal, has been in prison for almost three years, but he has never met his family. The prisoner is anxious about his family, has great psychological pressure, poor sleep quality, and is often in a trance and irritable. According to the police, the prisoner’s father’s household registration is not with him, and he can’t provide proof of relationship, so he can’t come to prison to meet him. For this reason, the police contacted Wu Mou’s father many times and instructed him to issue a certificate in his community, which was included in the list of family activities. Three years later, the father and son finally met at the scene of the help and education activities, and all their thoughts were released at this moment.

The criminal Ding Mou, the youngest criminal in the prison area, is under 19 years old. In Ding’s mother’s heart, he is still a child. Ding’s mother is always worried about whether he has listened to the words of disciplining the police … When she saw the standardized, neat and clean environment in the prison area and heard the police introduce the management and education of the prison, she repeatedly said to the police: "I am relieved now, and I can sleep well when I go back."

The criminal Hu, whose wife is seriously ill. Being in a high wall, it has become his extravagant hope to accompany his wife to see a doctor and take medicine, and it has also become a heart disease when he is serving his sentence. At the scene of helping and teaching, he looked at his seriously ill wife with distress, poured hot water for her, and clung to her hand and refused to let go. They agreed to work together and wait for him to come home from prison and spend the rest of his life together.

At the activity meeting, the prison area answered the questions concerned by the family members one by one, hoping that the family members would encourage their relatives to confess their sins and repent and actively reform. At the same time, it is necessary to educate criminals to realize the difficulties of their loved ones, establish a sense of family responsibility and social responsibility, and take "not coming for nothing, not coming again" as an important goal of reform and future life.

The snow outside the window is still falling, and the multi-purpose hall in the prison area is filled with a warm reunion atmosphere. This is a long-awaited reunion, and the thoughts piled up like snow in my heart have melted into yearning for a better new life and the driving force for new life in this moment of zero-distance gathering.

A special "Year of the League" not only builds a bridge of communication and exchange between criminals and their relatives, but also enables their families to know more about prison work. On the way of education reform, Yizhou Prison has been committed to combining education reform with family responsibility and social responsibility, inspiring criminals to reform from the heart, giving full play to the ties and driving role of family ties, and inspiring the misguided souls to regain their courage and confidence in returning to society, so as to realize the transformation from the inside out.

Yizhou prison in Sichuan province

Original title: "Transformation of Xiaoyi Dialect | Seeing the snow drifting again, they ushered in a special" Youth League Year ""

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　　Ten years ago, one of the fulcrums to incite domestic demand was real estate, and it will still be ten years later. However, the previous reliance was on the commercial housing market, and this time the foothold will be affordable housing.

　　"After buying a house for two years, business tax will no longer be levied, and the strength of the policy exceeds market expectations." On the evening of 17th, a real estate agent manager in Shanghai couldn’t hide his surprise on the phone. Stunned. On that day, the the State Council executive meeting just studied and determined three measures to promote the healthy development of the property market.

　　The central government has also reserved a lot of space for local governments to "rescue the market": all regions should adjust measures to local conditions and "further adopt policies and measures to promote the healthy development of the real estate market".

　　Looking back on 2008, from the intensive control object of macro policy to being positioned as "an important pillar industry of national economy" again; From trying every means to stabilize the soaring price and cool down the investment speculation, to using credit and tax policies to stimulate demand by all means; From queuing up all night to freezing sales. The real estate industry has gone through this year. How to treat the adjustment of building administration? Do we have to save the property market to save the economy? Must the house price be guaranteed to save the property market?

　　Do we have to save the property market to save the economy?

　　Some people even doubt the "justice" of saving the property market. In this regard, financial columnist Wu Xiaobo said, "The government has its moral justice to save the market at this moment."

　　On December 10th, Morgan Stanley Research Department released the latest economic research report on China, and held that the typical feature of China’s economy in 2009 was "deterioration followed by improvement", but real estate investment was the biggest uncertain factor to judge the growth expectation in 2009.

　　In the composition of fixed assets investment in the whole society, real estate investment, which is closely related to more than 50 industries, ranks first in the world. As of July 2008, the sum of electric power, heat energy, transportation and water conservancy environment accounted for less than 25% of fixed assets investment, manufacturing investment exceeded 30%, and real estate investment accounted for more than 33%. This determines that infrastructure investment alone is not enough to prop up economic growth, and pure government investment is also difficult to make up for the decline in real estate and manufacturing investment.

　　Not to mention the dependence of local finance on real estate. Taking a district of a city in the east as an example, the fiscal revenue in 2005 was 12.4 billion yuan, of which 6.4 billion yuan was turned over to the city and the central government, and the local disposable fiscal revenue was 6 billion yuan; Among them, 2 billion yuan must be "rewarded" to industrial enterprises according to the investment agreement, and the local actual disposable tax revenue is 4 billion yuan. The tax revenue contributed by the real estate industry in that year (including central tax and local tax) reached 2.8 billion yuan, as well as 1.2 billion yuan of supporting fees for large real estate municipalities collected by hitchhiking and about 2 billion yuan of land transfer fees in that year, which were not included in the fiscal account and were used outside the system. In this way, among the 7.2 billion yuan of government funds actually available at the district and street (township) levels, the real estate industry has created more than 5 billion yuan.

　　In this case, re-boosting the real estate industry has become an important choice to promote investment and protect the economy. Real estate has been promoted to "an important pillar industry of the national economy" and "affordable housing project" has been listed as the first of the "Ten National Articles", so the policy mix clearly conveys the orientation that "saving the economy must save the real estate first" and "promoting investment cannot be separated from stabilizing the property market".

　　"I wonder, what are the similarities and differences between starting domestic demand under the financial tsunami in 2008 and stimulating domestic demand under the Asian financial storm in 1998?" Hu Yijian, a professor at the School of Public Economics and Management of Shanghai University of Finance and Economics, said, "Ten years ago, one of the fulcrums to incite domestic demand was real estate, and it will still be ten years later. However, the previous time relied on the commercial housing market, and this time the foothold was affordable housing. "

　　Must the house price be guaranteed to save the property market?

　　As the year draws near, developers are even more hungry for funds, and discount promotion patterns are constantly being refurbished. In Changsha, Hunan Province, there is even a developer’s activity of "buying facial cleanser and sending it to the house". A real estate agency negotiated with the developer to launch a sales model: citizens buy facial cleanser, liquor and other consumer goods through the company, and every time they spend more than 1,500 yuan, they will give a 1 square meter house, buy more and send more. After making up a house area, you can exchange it for a house from the developer.

　　How to fully release the normal housing consumption demand? The fundamental point is to improve purchasing power. There are two ways to improve purchasing power. One is to increase income, which is almost impossible when the economy enters the downward cycle. The second is to reduce housing prices, which is the most practical way at present.

　　Different from the expectations of a few wealthy people when they invest in housing, a large number of working-class people consume housing based on reality. As long as the house price is adjusted back to its purchasing power range, or even "within reach", they will enter the market. When the real estate market is a consumer market, the most important issue for housing buyers is their ability to pay rather than their confidence. Recently, some properties of Country Garden, a real estate tycoon, are selling well in a weak market. One of the important reasons is that they are low in total price and high in cost performance. In recent years, the prices of some high-quality properties developed by Country Garden are close to the prices of affordable housing. The example of Country Garden shows that only standing on the basis of consumers’ purchasing power can bring lasting demand for the property market.

　　Professor Yin Bocheng, an economist, believes that since the Central Economic Work Conference clearly stated that "reducing the burden of residents’ reasonable purchase of self-occupied ordinary commercial housing and giving full play to the positive role of real estate in expanding domestic demand", it is time to return to the origin of purchasing power to observe the property market problem.

　　As for the tax rebate for buying houses, which is widely circulated in the market at present, it is only attractive to high-income people. Our reporter once asked two high-income earners whether they would consider buying a house if the principal and interest paid by the purchaser to the bank were deducted from the personal income tax base. A professor from Shanghai University of Finance and Economics replied: It depends on the deduction time. If the deduction time is long, you will consider investing in real estate; If there is no tax rebate incentive, I will not consider buying a house now. Because he already has three houses, he just sold one in early 2008. A president of a securities company who began to be laid off in the second quarter of 2008 replied: If the tax is refunded, I will not be in a hurry to receive my salary and bonus in the first quarter of this year, and I will receive it after deducting the purchase of a house. Obviously, the tax rebate policy for purchasing houses that has been introduced in Chongqing and other places is effective in stimulating real estate investment, but the side effect is that it may continue to blow up the bubble and bring new injustice.

　　"Stable transaction volume" or "stable house price"?

　　The Central Economic Work Conference proposed that one of the key tasks of economic work next year is to "maintain the stable and healthy development of the real estate market". Is the key to stabilizing the property market to "stabilize the transaction volume" or "stabilize the house price"?

　　This must be clear about the real estate market, what is the first need of the current government? It is real estate investment that drives economic growth and the jobs it creates, followed by taxes and land transfer fees from the real estate industry. In other words, for the government, it is more important to maintain high real estate turnover than to maintain high housing prices. Only by appropriately lowering the price in exchange for the transaction volume can the real estate investment continue, because the inventory is counterproductive to the investment. The more vacant stock houses, the smaller the prosperity of future investment, and the terminal sales volume is the first factor to ensure the investment to run. If the sky-high price is low (as has happened in some cities since the third quarter of this year), the so-called price has no market and the sales freeze will force the investment to drop sharply. In the end, the government can neither get taxes from real estate nor even guarantee jobs.

　　In a word, the root of stimulating domestic demand with real estate consumption is to reduce prices, run volume and pull investment to drive employment and protect the overall situation.

　　From this perspective, we can correctly understand why the Central Economic Work Conference proposed that "the desire of residents to improve their living conditions reasonably should be combined with the role of real estate as a pillar industry", that "the supply of affordable housing should be increased, the burden of residents’ reasonable purchase of self-occupied ordinary commercial housing should be reduced, and that real estate should play an active role in expanding domestic demand", and that the the State Council executive meeting on the 17th called for "guiding real estate development enterprises to actively respond to market changes and promote the sale of commercial housing" in studying and deploying policies and measures to promote the healthy development of the property market. (Reporter: Xu Shousong)

The State Council issued several opinions on promoting the healthy development of the real estate market.

　　On the 21st, the General Office of the State Council published "Several Opinions on Promoting the Healthy Development of the Real Estate Market" on the Chinese government website. The opinion puts forward that the construction of affordable housing should be strengthened to further improve the living conditions of the people and promote the healthy development of the real estate market.

　　The State Council executive meeting deployed measures to promote the healthy development of real estate market.

　　Wen Jiabao, Prime Minister of the State Council, presided over the the State Council executive meeting on 17th to study and deploy policies and measures to promote the healthy development of the real estate market.

　　The central bank and the China Banking Regulatory Commission jointly issued measures: the interest rate of low-rent housing construction loans will drop by 10%

　　On the 17th, the central bank and the China Banking Regulatory Commission jointly issued the Measures for the Administration of Low-rent Housing Construction Loans, which stipulated that the interest rate of low-rent housing construction loans should be lowered by 10% according to the benchmark interest rate of loans of the same grade in the same period published by the People’s Bank of China.

　　The National Development and Reform Commission issued a central subsidy of 10 billion yuan for the construction of affordable housing.

　　According to the introduction of the National Development and Reform Commission on the 17th, the National Development and Reform Commission recently issued a 10 billion yuan central subsidy investment plan to speed up the construction of low-rent housing and the renovation of shanty towns in state-owned forest areas, reclamation areas and coal mines, as well as to expand the pilot renovation of dilapidated houses in rural areas.

　　Supporting the bottom, activating and working together-interpretation of three key words of the new policy of the property market

　　"At present, we must adhere to the basic direction of housing marketization and the principle of implementing the housing security system for low-income people with housing difficulties …"

　　The two "Persistences" clearly put forward by the the State Council executive meeting on 17th not only show the government’s determination to increase the construction of affordable housing, but also show the attitude of adopting more active economic policies to activate the ordinary commodity housing market.

　　Xinhua Viewpoint: Communication on Policy Adjustment of Current Real Estate Market

　　"Everything is available, and the policy is strong, exceeding market expectations." On the evening of 17th, an account manager of Daning Store of Zhongyuan Real Estate could not conceal his surprise on the phone. "Business tax will not be levied after buying a house for two years, but we thought it would take at least three years."

　　The government has made all-round moves to stimulate the property market experts to interpret the four new policies in detail

　　Yesterday (17th), Premier Wen Jiabao of the State Council presided over the the State Council executive meeting to study and deploy policies and measures to promote the healthy development of the real estate market.

　　The transfer of houses over two years will be exempted from business tax, and the urban real estate tax will be cancelled.

　　The Central Economic Work Conference, which ended on the 10th of this month, proposed that "the supply of affordable housing should be increased, the burden of reasonable housing purchase should be reduced, and the role of real estate in expanding domestic demand should be brought into play". Yesterday (December 17th), the the State Council executive meeting determined three measures to speed up the construction of affordable housing, encourage housing consumption and maintain a reasonable investment scale in real estate development.

　　Year-end feature: three key words outline the confidence curve of the property market in 2008

　　2008 is destined to be an extraordinary year for both the world and China.

　　At the beginning of the year, Wang Shi first threw out the "inflection point theory"; As the tide of price reduction began to sweep across the national property market, in some cities with large bubbles, the phenomenon of supply interruption began to appear; What makes developers more stressed is the unprecedented calm wait-and-see attitude of home buyers. The continued downturn in the transaction means that the real estate market has fallen into a period of deep adjustment.

　　The Blue Book looks forward to the real estate market in 2009: it will enter a long adjustment period.

　　China Academy of Social Sciences pointed out in the 2009 Blue Book of Economy published in Beijing on the 2nd that the real estate market will enter a long adjustment period in 2009 under the influence of international and domestic economic situation and national macro-control policies.

　　Year-end feature: The era of high housing prices is drifting away.

　　Similar to the trend of the securities market, the real estate market in China has also cooled rapidly from the "boiling point" at the beginning of this year. Up to now, the market depression is still continuing. Although since the fourth quarter, the government has stepped up efforts to rescue the market, and the real estate market in major first-tier cities is slightly warming up, there are indications that some leading indicators of the real estate market are still not very optimistic.

Editor: Wang Jiaolong

　　Cctv news(Reporter Li Yinan) On June 16th, China with the theme of "Smooth information exchange and activating enterprise cooperation" — The video information exchange and fair for SMEs in Central and Eastern Europe to resume their work and production were held at the main venue in Beijing and Cangzhou Branch. China was officially launched at the meeting — An online service platform for SMEs in Central and Eastern Europe, and a list of information and activities of SMEs from China and Central and Eastern European countries.

Speech by lu shan, Deputy Director of the European Department of the Ministry of Foreign Affairs

　　Lu shan, deputy director of the European Department of the Ministry of Foreign Affairs, said in his speech that with the improvement of epidemic situation in various countries, both China and Central and Eastern European countries are facing new challenges in restoring their economies and ensuring people’s livelihood, and accelerating the resumption of work and production and restoring economic and social order has become the common goal of all governments. For China and Central and Eastern European countries, small and medium-sized enterprises are not only an important source for countries to maintain economic vitality, but also a "main force" to absorb employment, shouldering the livelihood needs of thousands of families in Qian Qian. Since the outbreak of the epidemic, the China Municipal Government has actively taken measures to provide strong support for boosting the development momentum of small and medium-sized enterprises in China from the aspects of expanding total demand and increasing financial support to market players. At the same time, China is also willing to strengthen information exchange with Central and Eastern European countries, build more platforms for SMEs of both sides to resume work and cooperation, and minimize the impact of the epidemic on the development of SMEs in various countries. Lu shan expressed the hope that all parties will focus on strengthening cooperation in resuming work and production, cultivating new growth momentum, making good use of platforms and expanding cooperation, and actively set up a "fast track" for business people from relevant countries to resume work and production in China.

Mario Antuoni, State Secretary of the Croatian Ministry of Economic Affairs, delivered a speech by video.

　　Mario Antuoni, State Secretary of the Croatian Ministry of Economic Affairs, delivered a speech on the cooperation between the two sides. He said that the economy of small and medium-sized enterprises in Croatia is under great pressure due to the epidemic situation, and the cooperation platform between 17 countries in Central and Eastern Europe and China can play an important role, and achieve mutual benefit and win-win through complementary advantages. He believes that this exchange and dialogue is an important manifestation of cooperation and exchanges between the two sides, and hopes to further strengthen China — The economic cooperation of small and medium-sized enterprises in Central and Eastern European countries ensures that small and medium-sized enterprises can rely on stable economic policies and a strong business environment to alleviate the economic pressure caused by the epidemic.

On-site check-in of the participating guests

　　The meeting was hosted by China — Secretariat for Cooperation of Central and Eastern European Countries, China — Sponsored by the Cooperation and Coordination Mechanism for SMEs in Central and Eastern European Countries (led by Croatia), SME Development Promotion Center of Ministry of Industry and Information Technology, Cangzhou Municipal People’s Government, China — Organized by the Central and Eastern Europe (Cangzhou) SME Cooperation Zone, a total of 157 SMEs from China and 135 SMEs and institutions from Central and Eastern Europe participated in the online meeting, and conducted economic and trade negotiations in accordance with the four sections of "Industry, Industrial Manufacturing", "Trade and Investment, Agriculture", "Tourism, People-to-People Exchange" and "Health Care", and signed 29 memorandums of cooperation and reached 19 cooperation intentions.

　　BEIJING, Feb. 28 (Xinhua) The Taiwan Province Affairs Office of the State Council held a press conference today. Spokesperson An Fengshan responded to 31 measures taken by the mainland to promote cross-strait economic and cultural exchanges and cooperation, Taiwan Province authorities may further restrict cross-strait exchanges, Taiwan’s Hualien earthquake assistance to the mainland, and trends between the United States and Taiwan.

　　Mainland launches 31 measures to promote cross-strait economic and cultural exchanges and cooperation.

　　An Fengshan introduced that the Taiwan Affairs Office of the State Council and the National Development and Reform Commission led a multi-sectoral study and promulgated the "Several Measures on Promoting Cross-Strait Economic and Cultural Exchanges and Cooperation", and introduced 31 related measures to actively promote the equal treatment of Taiwan-funded enterprises and mainland enterprises in the fields of investment and economic cooperation, and gradually provide Taiwan Province compatriots with the same treatment as mainland compatriots in studying, starting businesses, employment and life. The introduction of these measures will bring great opportunities and a real sense of gain to Taiwan-funded enterprises and Taiwan Province compatriots.

　　Is the Taiwan authorities’ cross-strait policy shrinking? Taiwan Affairs Office responded

　　After the Hualien earthquake, Tsai Ing-Wen expressed his gratitude to all parties in the mainland for their condolences and donations. At the Taiwanese Spring Festival Friendship Association, Tsai Ing-Wen mentioned that the cross-strait policy attitude showed signs of "turning from hard to soft". Public opinion believes that the Taiwan authorities are releasing goodwill to the mainland, but a few days ago, teams from Taiwan Affairs Offices in mainland provinces and cities were not approved by Taiwan Province. Does this mean that the Taiwan Province authorities are further restricting cross-strait exchanges?

　　An Fengshan said that the Taiwan authorities’ practice of obstructing and restricting cross-strait exchanges and cooperation runs counter to their so-called goodwill to promote the development of cross-strait relations. Whether cross-strait relations can really be improved depends not on verbal goodwill, but on taking concrete actions.

　　Will the mainland pass the Law on the Rights and Interests of Taiwan Province Compatriots this year? Taiwan Affairs Office responded

　　Some Taiwan Province media said that the mainland may pass the Law on the Rights and Interests of Taiwan Province Compatriots this year. An Fengshan said that he did not know the specific situation. However, it is what we have been doing to protect the legitimate rights and interests of Taiwan Province compatriots, especially Taiwanese businessmen, in the mainland, including through the use of laws.

　　Never allow a few people to make money on the mainland but support "Taiwan independence."

　　The Honorary President of Zhangzhou Taiwanese Business Association was interviewed in Taiwan and said that he would try his best to support the decision of the Taiwan Province authorities. Some mainland netizens pointed out that this person is a "two-faced Taiwanese businessman". The current president of Zhangzhou Taiwanese Business Association publicly stated that as long as the DPP authorities do not recognize the "1992 Consensus", mainland Taiwanese businessmen will not support it.

　　An Fengshan pointed out that our position and attitude on this issue are very clear. We welcome the vast number of Taiwanese businessmen to invest and develop in the mainland, but at the same time, we will never allow a few people to make money in the mainland while supporting "Taiwan independence" to undermine cross-strait relations.

　　According to the survey, more than 50% of young people in Taiwan Province want to come to the mainland to develop the Taiwan Affairs Office.

　　The 2018 Taiwan Province popular sentiment survey released by Taiwanese media recently shows that more than 50% of young people want to develop in the mainland, an increase of 10% over last year. An Fengshan said that the mainland’s achievements in reform and opening up over the past 40 years are obvious to all, and the various Taiwan policies promoted by the mainland in recent years that are conducive to the interests and well-being of Taiwan compatriots have long been popular among the people. Compared with the current social situation in Taiwan Province and what the Taiwan authorities are doing now, more people in Taiwan Province can make such a judgment and choice.

　　Refuting that "Taiwanese actors participating in CCTV Spring Festival Evening sketch is ‘ United front ’ "

　　This year’s CCTV Spring Festival Evening sketch "Going Home" starred three people from Taiwan Province, which triggered public discussion in Taiwan Province. An Fengshan said in this regard that if this kind of literary work reflecting the homesickness of wanderers is interpreted as "United front" or discrimination, it can only be said that if you wear colored glasses, the whole world will be "green".

　　Some shameless people in Taiwan Province act as chess pieces for outsiders to curb China.

　　An expert from a think tank in the United States claimed to make President Trump swear the Taiwan Strait as an "international high sea", and some media on the island followed suit and speculated that this move could further counter the mainland threat. An Fengshan responded that some shameless people in Taiwan Province acted as pawns for outsiders to curb the rise of China, even at the expense of peace and stability in the Taiwan Strait, betting on the interests and well-being of compatriots on both sides of the strait. Isn’t this painful for relatives and quick for enemies?

　　Advise Taiwan not to blackmail the foreign self-respect, or it will pay for itself.

　　A few days ago, a delegation composed of members of the US House of Representatives and Senate committees visited Taiwan Province and held talks with Tsai Ing-Wen, who expressed the hope that the "US-Taiwan" relationship would be established in by going up one flight of stairs. An Fengshan said that we have made it clear many times that we are firmly opposed to any form of official exchanges and military ties between the United States and Taiwan, and we are also firmly opposed to the United States selling weapons to Taiwan Province under any pretext. This position and attitude is very clear. We also advise Taiwan Province not to coerce foreign self-respect, otherwise it will reap the consequences.

　　After the Hualien earthquake, mainland parties have donated 23.075 million yuan.

　　An Fengshan said that after the "2.6" earthquake in Hualien, Taiwan, relevant parties in the mainland and all walks of life were highly concerned. Zhang Zhijun, director of the Taiwan Affairs Office of the State Council, immediately expressed condolences to the affected people and expressed his willingness to provide necessary assistance in all aspects. ARATS, the Red Cross Society of China, the Earthquake Association of China and other relevant parties and many provinces, municipalities and autonomous regions quickly expressed their condolences and condolences to the compatriots in the disaster area and those on both sides of the strait who died in different ways, and expressed their willingness to provide all necessary assistance and donations, including disaster relief equipment. According to incomplete statistics, relevant mainland authorities, institutions and enterprises in Taiwan, some provinces, municipalities and autonomous regions and Taiwan-funded enterprises have donated a total of 23.075 million yuan.

　　The mainland has taken many measures to ensure that Taiwanese businessmen and Taiwan compatriots return home for the holidays.

　　During the Spring Festival this year, because the Taiwan Province authorities did not approve the overtime flights of two mainland airlines, the air tickets to Taiwan were tight. An Fengshan pointed out that the mainland authorities have taken various measures to fully ensure that Taiwanese businessmen and Taiwan compatriots in the mainland can return home for the holidays. During the seven days of the Spring Festival, 42,300 passengers were transported through the "mini three links" and other maritime passenger routes, an increase of 17.32% over the same period last year.

On the evening of December 16th, the Central Plains Film Promotion Gala was held in Luoyang, Henan Province. Guided by the Chinese Film Association, this grand ceremony was jointly sponsored by the Henan Federation of Literature and Art, the China Film Criticism Society, the Luoyang Old Town District Committee of the Communist Party of China, the People’s Government of the Old Town, the Film Education and Industry Development Committee of the Chinese Film Association, and the Film and Television History Committee of the Film and Television Society of China University.

The activity kicked off in the elegant dance "Take the Lotus Pond". At the event site, Zhou Daxin, a famous Henan writer and winner of Mao Dun Literature Prize, spoke warmly and simply to encourage more filmmakers to care about the people and the grassroots. Children’s operas are sung together to inherit the classics, Heluo drum is brilliant, famous singers Yang Chengang and Kan Kan sing enthusiastically, and the dance of "Tang Palace Banquet" brings immersive experience and wins warm applause from the audience.

At the party, movies lead the audience to relive Henan’s history, culture and humanities, which are deep, broad and warm. The films "Yi Shui Luan Shan", "Zhong You" and "Walking Around" won special attention films; The film Jiao Yulu and Shaolin Temple won special tribute films; The films Requiem, My Father Jiao Yulu, Crossing Zhaoguan, Love each other, One sentence is worth 10,000 sentences, 1942, No kidding, Hu Spicy Soup, Make Dog Restless and Peacock won excellent films.

It is understood that in recent years, the old city has thoroughly implemented the new cultural tourism development concept of "subversive creativity, immersive experience, young consumption and mobile communication" proposed by Luoyang Municipal Committee, and fully promoted the mutual empowerment of "film and television+cultural tourism". The holding of this promotion ceremony will further help Henan film art creation practice, boost the high-quality development of Central Plains films, and show the new role of the old city in building a cultural power. (Qiao Yongfeng, Zhao Shuaishuai)

　　CCTV News:If one day any foreign table tennis player can win a medal in the Olympic Games, I hope it is Fukuhara Ai;

　　If one day I can only support one foreign table tennis player, I think it will be Fukuhara Ai.

　　There are less than 100 days before 2019 and less than two years before the Tokyo Olympic Games, so without warning or a trace of preparedness, Fukuhara Ai told us that he had retired.

　　Fukuhara Ai Weibo announced his retirement.

　　Fukuhara Ai is probably the first Japanese athlete who received a blessing from netizens in China because of his retirement. As of press time, the Weibo that she announced her retirement has received more than 70,000 reposts, more than 70,000 comments and more than 620,000 likes. I wish her a happy life.

　　Fukuhara Ai is probably the first Japanese athlete who "alarmed" the Ministry of Foreign Affairs of China because of his retirement. At the regular press conference of the Ministry of Foreign Affairs on the 22nd, Hua Chunying, a spokeswoman for the Ministry of Foreign Affairs, said that Fukuhara Ai was "loved not only by the Japanese people, but also by many people in China" and was "very cute, and also had outstanding performance in the field of table tennis".

　　As of press time, Fukuhara Ai announced his retirement from Weibo’s comment 7w+, forwarded 7w+ and liked 62w+

　　Fukuhara Ai, who has a round face and a crisp smile, can be said to be a Japanese athlete "watched and grown up" by netizens from China and Japan. Fukuhara Ai has been training under the guidance of coach China since he was five years old. In the long run, Fukuhara Ai has also forged a deep friendship with China players and even China. In addition to being beaten and crying in the game, Xiao Ai also shed tears in the Wenchuan earthquake in 2008. She has always been a lively wave and she is quite depressed in front of the reporter’s camera. "Japan went to 60 people (rescue), so xx is not enough. I am going, at least 61 people." It is this lovely appearance that left a deep impression on China fans, and Fukuhara Ai also had a nickname "porcelain doll". Familiar fans can know a little about her.

　　Knowing that four-year-old Xiao Ai participated in the national competition for the first time, she lost her shoes happily when winning, and cried in her mother’s arms after losing; Knowing Xiao Ai’s stubbornness with tears in her eyes and insisting on finishing the training task; Knowing that Xiaoai can say "dry ha" with an authentic northeast accent, knowing that Xiaoai and table tennis players have close feelings, he brings him Japanese cookies every time he meets ZhangJike; I also know that Xiao Ai fought against the three generations of big devils of China table tennis women’s team from Zhang Yining to Li Xiaoxia and then to Ding Ning … …

　　The great devil of running water, Fukuhara Ai made of iron. Fukuhara Ai rarely wins against China athletes in international competitions, and his career has been shrouded in the shadow of the "big devil" of table tennis, which is helpless. The advantage of China table tennis team, especially the women’s team, over other players is hellish.

　　Fukuhara Ai made his first sound after he announced his retirement, thanking the fans in China and China.

　　It’s really distressing that Fukuhara Ai tried her best but couldn’t win, but that doesn’t prevent her from making great contributions to the rapid development of Japanese table tennis. He was selected to the national team at the age of 12 and made his Olympic debut at the age of 15. From 2003 to 2016, Xiao Ai gradually became the absolute core and leader of Japanese women’s table tennis. The younger generation regards her as an idol. Japanese table tennis player Ito Meicheng once said: "Looking at Captain Fukuhara, I know very well that it is not easy for her to bear the name of Japan. If I can become a captain in the future, I also want to be a player like her."

　　Under her leadership and influence, a new generation of Japanese players also became attached to China. These players, who were trained in China since childhood, or developed under the training of China coaches and sparring partners, helped Japanese table tennis to make rapid progress, but also laid a deep "China brand". With Fukuhara Ai, a beloved predecessor, as an example, they also gained a lot of "audience affinity" in China.

　　More importantly, with Fukuhara Ai’s great concern and the continuous improvement of Japanese table tennis level represented by her, the Japan Table Tennis Association is also making great efforts to develop this sport. Since 2003, the Japan Table Tennis Association has established a national team for primary school students, adjusted the training mechanism of age groups, conducted regular closed training and overseas competitions, and strengthened the training of grassroots coaches. In 2008, the Japan Table Tennis Association built a national training center in Tokyo, and absorbed some professionals including coaches from China and other places, which became the training base of the Japanese table tennis team. Moreover, the Japanese table tennis team has established a system of substituting competition for training, and specially trained a group of players to participate in the world series of adult groups from the age of fifteen or sixteen, which made them feel the atmosphere of the competition ahead of the players of the same age in our country and increased their competition experience.

　　In the past two or three years, we can see that although the national table tennis still has absolute advantages, Japanese table tennis has made rapid progress. On the men’s team, Zhang Benzhihe, whose parents are both from China, has defeated Malone, ZhangJike and Fan Zhendong successively. On the women’s team, Meicheng Ito defeated the world champion Liu Shiwen in this year’s team table tennis World Cup finals. It can be seen that Japan’s challenge model to China has taken shape.

　　As we all know, from the ITTF to the national associations, from the constant changes in table tennis materials to the changes in the points system and the addition of mixed doubles, it is a "clear thing" to try to limit the absolute advantage of China, and the China table tennis team is also happy in this "encirclement and suppression". Because in the long run, it will do more good than harm to table tennis and the China team. After all, for sports, only more intense competition and stronger suspense can attract more audiences and promote the technical level to a higher level.

　　Next, Tokyo, Japan, in 2020 is the focus of preparation and competition between China and Japan in the past four years.

　　Wait and see!

　　(Text/Liu Chang Zhu Xinyu)

Do 5 things well, see you around for breast cancer.

Hu Youting, Department of Nail and Breast Surgery, Wuhan First Hospital.

Do these five things well, and breast cancer will see you around. Hello, everyone, I’m Dr. Hu from the Department of Nail and Breast Medicine of Wuhan First Hospital. Everyone is afraid of breast cancer, but breast cancer is also afraid of you doing these five things.

First, I am afraid that you will exercise. Walking, jogging, Tai Ji Chuan, Baduanjin and aerobic exercise can keep fit, maintain health, keep weight, improve immunity and prevent breast cancer.

Second, I am afraid that you will quit smoking and drinking. Smoking and drinking significantly increase the risk of cancer. It’s never too late to quit smoking and drinking, starting with you and me.

Third, I am afraid that you will go to bed early. Go to bed before 10 o’clock at night, and it is better to take a nap every day.

Fourth, I am afraid of your light diet.

Fifth, I am afraid that you are in a good mood every day.

Have you achieved all the above five points? Accompany you all the way, like, pay attention, comment and collect.

Fatigue and anxiety are common problems among many modern women. These fatigue and anxiety mainly come from the responsibilities and pressures in work, family and relationships. Women may feel helpless and depressed because it is difficult for them to find time and space to meet their needs. In order to solve these problems, we need to understand the situation of women and provide effective solutions.

First of all, women should pay attention to self-care and self-care. This means that they need to take time to take care of their physical and emotional health. They can keep healthy through exercise, meditation, good diet and adequate sleep. In addition, they can seek psychological counseling or communicate with friends and family to relieve stress and emotional problems. These methods can help women better cope with the challenges in life.

Secondly, society should provide better support and resources for women. This includes providing a better working environment and family treatment, as well as more support and resources to help women cope with challenges. In addition, society should also publicize the importance of gender equality and women’s empowerment to help women realize their potential better.

Finally, women themselves should maintain a positive attitude and confidence. They should believe in their ability to cope with the challenges in life and seek support and resources to help themselves. They can stimulate their enthusiasm and motivation by participating in social activities, learning new skills or seeking new challenges.

In short, women’s fatigue and anxiety need to be paid attention to by society and individuals. We need to provide better support and resources to help women cope with challenges and encourage them to pay attention to self-care and self-care. Through these efforts, we can help women realize their potential and live a happier and more satisfied life.