Original title: I found a major trend by digging into 30 bloggers of maternal and child nutrition in Xiaohongshu!

Xiaohongshu has always been an important platform for the new generation of treasure mothers to learn parenting knowledge and collect good things.

In the app store,The prompt of Xiaohongshu has been quietly changed to "a living community shared by 300 million young people".The age of this young man can’t be defined. According to the data of the Seventh Census, the population aged 15-59 is 894.38 million, accounting for 63.35%, and one third of them are in Little Red Books, which may actually be higher.

Among the massive topics that young people pay attention to, such as travel, photography, weight loss, study and life,Mother and baby are one of the most important sectors.There are also various mother-infant related posts in Little Red Book.

After a period of research and study, I selected some bloggers with good fans, praise and collection, and carefully watched what they shared. The main types are the sharing of daily life, the evaluation of similar products, daily parenting recipes, clothes, Bao Ma’s postpartum care, scientific nutrition and parenting knowledge, and the experience of stepping on a pit.

The identity of bloggers is mainly concentrated in baby nurses, nutritionists, babysitters, teachers, doctors, etc.There is a certain professional background to support, and the content shared is relatively dry.

Today, I also selected 30 bloggers as cases. On the whole, the core is professional content. Some bloggers have only published dozens of articles, and the number of fans has exceeded 100,000. Some may have published hundreds of articles, and the number of fans is only about 100,000. From the perspective of praise and collection, it can better reflect the key of content. Many bloggers have been praised and collected several times as much as the number of fans, while others are equal to the number of fans.

Therefore, let’s look at the little red book again. In fact, it is not as we imagined that "users are irrational fanatics". On the contrary, after several years of precipitation,Users are actually more rational and have very high requirements for good content. Imagine this kind of professional customers entering the store. Do you really hold it?

Little Red Book Name: Rice Cake Mom

Number of notes: 1525

Fans: 727,000

Praise and collection: 2.065 million

Introduction: Master of Medicine from Zhejiang University, second-born mother, founder of rice cake mother. Author of the best-selling book "Your parent-child relationship is worth millions" and "Encyclopedia of Easy Parenting for Rice Cake Mothers". Share with you the feeding, nursing and enlightenment experience of children aged 0-6, and how to deal with intimate relationships.

Little Red Book Name: Mama Jinning

Number of notes: 1305

Fans: 687,000

Praise and collection: 10.9 million

The main introduction: the hot mom after 90 loves food and enjoys the process of making, and the food is constantly updated.

Little Red Book Name: Xiaoyuan Mama

Number of notes: 349

Number of fans: 201,000

Praise and collection: 950,000

Introduction: Second-born mother loves life sharing.

Little Red Book Name: Bean Bag Mom Xiaoshan

Number of notes: 430

Fans: 210,000

Praise and collection: 973,000

Mainly introduces: food, parenting, photography, lifestyle, warm food notes of bean curd and mother, recording CCTV2 "Going home for dinner" with my daughter, and recording delicious time with love cooking.

Little Red Book Name: Nutritionist Wukong Mama

Number of notes: 275

Fans: 397,000

Praise and collection: 1.431 million

Mainly introduced: Wa is 3 years old, a senior nurse, an ACI international nutritionist, and has been working in the maternal and infant industry for 6 years. Evaluation & Composition & Technology Revealing.

Little Red Book Name: Cocoa Nutritionist

Number of notes: 72

Fans: 124,000

Praise and collection: 1.241 million

Introduction: ISF international registered dietitian, chief nutrition officer of Kiddyfresh Deer Youxian, sharing tips on parenting.

Little Red Book Name: Nutritionist Cher

Number of notes: 285

Number of fans: 108,000

Praise and collection: 349,000

Main introduction: second-class nutritionist, senior child-rearing expert, pediatrician & master’s degree, millions of fans all over the network.

Little Red Book Name: Xiaoxiao

Number of notes: 1168

Fans: 186,000

Praise and collection: 879,000

Main introduction: During pregnancy, a graduate student, a nutritionist, has two treasures at home, recording a simple and happy life.

Little Red Book Name: Nutritionist Anxin Mom

Number of notes: 400

Number of fans: 201,000

Praise and collection: 487,000

Main introduction: keen to sort out dry goods, share parenting experience, share good things, graduate MBA, national first-class nutritionist

Little Red Book Name: Nutritionist Mumu Ma

Number of notes: 344

Fans: 160,000

Praise and collection: 653,000

The main introduction: Senior nutritionist/senior baby nurse, Gu Jia Cancer & picky party, seriously sharing 100 experiences on the road to raising a baby.

Little Red Book Name: Nutritionist Mom Emily

Number of notes: 222

Fans: 205,000

Praise and collection: 312,000

Main introduction: doctors and nutritionists in 3A hospitals.

Little Red Book Name: Nutritionist Glutinous Rice Mom

Number of notes: 371

Number of fans: 201,000

Praise and collection: 326,000

Introduction: Master, high school teacher, second-level nutritionist, Xiaobao is 10 months old and Dabao is 7 years old.

Little Red Book Name: Nutritionist Xiao Xiao Ma Ma

Number of notes: 151

Fans: 134,000

Praise and collection: 806,000

Mainly introduced: a little sister who loves home and life, a family with two daughters, and a little cotton-padded jacket from her father.

Little Red Book Name: Mike Mom, Senior Nutritionist

Number of notes: 288

Number of fans: 162,000

Praise and collection: 505,000

Introduction: Senior nutritionist, master of education, exquisite hot mom has a good way to protect skin.

Little Red Book Name: An Miqi, Nursery.

Number of notes: 614

Number of fans: 2.153 million

Praise and collection: 6.397 million

Mainly introduce: Triplet numbness, which is not only a baby nurse but also a yoga instructor for maternity.

Little Red Book Name: Aimee, Nurses

Number of notes: 190

Number of fans: 202,000

Praise and collection: 529,000

Introduction: Senior baby nurse, sharing the experience of life and parenting dry goods.

Little Red Book Name: Nursery mongo

Number of notes: 315

Fans: 157,000

Praise and collection: 348,000

Main introduction: parent-child parenting, complementary food home, baby nurse.

Little Red Book Name: Baby Nurse Steamed Bun Xin

Number of notes: 550

Fans: 533,000

Praise and collection: 778,000

Mainly introduced: Intermediate baby nurse, 6 years of maternal and child care experience, full-time mother with millions of fans in the whole network after 90, more professional than ordinary people, more grounded than doctors.

Little Red Book Name: Babysitter Amon Memories

Number of notes: 341

Fans: 186,000

Praise and collection: 317,000

Mainly introduce: intermediate baby nurse+health manager, special editor of parenting forum, parent-child wearing, parenting sharing, life and home.

Little Red Book Name: Baby Nurse Dolphin Mother

Number of notes: 425

Fans: 204,000

Praise and collection: 485,000

Introduction: Senior high school teacher, intermediate baby nurse, 4-year-old boy&12-month-old girl, with millions of fans on the whole platform.

Little Red Book Name: Nico Sauce for Nurses.

Number of notes: 425

Fans: 205,000

Praise and collection: 290,000

Introduction: Nurses/Kindergarten Teachers, Mothers and Infants, Good Living Species Grass.

Little Red Book Name: Baby Nurse Rice Cake Mom

Number of notes: 24

Fans: 235,000

Praise and collection: 614,000

Mainly introduce: parenting sharing/good thing evaluation/wearing in person, baby-sitter and mother with cute baby at home, multi-platform baby-sitter

Little Red Book Name: Nurse Peony Sister

Number of notes: 291

Number of fans: 128,000

Praise and collection: 329,000

Introduction: Senior Nurses, Picture Book Sharing, Parenting Sharing, Good Species Grass.

Little Red Book Name: Baby Nurse Orange Mother

Number of notes: 51

Number of fans: 121,000

Praise and collection: 244,000

The main introduction: Xiong Xiaoying’s orange mother, nurse, teacher, and cute baby at home are happy and share every bit of life.

Little Red Book Name: Baby Nurses Pumpkin Sauce

Number of notes: 215

Number of fans: 108,000

Praise and collection: 227,000

Main introduction: intermediate nursery teacher, junior high school teacher.

Little Red Book Name: Babysitter Mi Erer

Number of notes: 117

Fan count: 90,000

Praise and collection: 193,000

Introduction: Intermediate baby nurse, child-rearing expert, female treasure 12 months, male treasure 7 years old.

Little Red Book Name: Nursery Moon Mother

Number of notes: 48

Fans: 117,000

Praise and collection: 219,000

Main introduction: mother and baby, dry goods, evaluation, home, personal.

Little Red Book Name: cindy’s mother, the nurse.

Number of notes: 58

Number of fans: 102,000

Praise and collection: 219,000

Main introduction: nutritionist, baby nurse, like to share parenting knowledge.

Little Red Book Name: kimi’s Nursery Mother

Number of notes: 85

Fans: 115,000

Praise and collection: 124,000

The main introduction: Even the baby nurse is kimi’s mother, sharing early childhood education, parenting skills, practical and good things, and raising babies scientifically.

Little Red Book Name: Mother Rui Rui, the Parenter.

Number of notes: 56

Number of fans: 150,000

Praise and collection: 1.275 million

Introduction: Rui Rui, a mixed-race child, is one year old. Her mother is a doctor and a national third-class nutritionist. She is pregnant with a second child.

Editor in charge:

[TechWeb] On April 16th, on the eve of 2023 Shanghai International Automobile Industry Exhibition, Huawei released Huawei ADS 2.0 (Huawei Advanced Driving System) and a series of smart car solutions such as smart cockpit, smart car lighting and smart car digital platform.

Yu Chengdong, Huawei’s managing director, terminal BG CEO and smart car solution BU CEO, announced at the press conference that Huawei’s advanced intelligent driving system HUAWEI ADS 2.0 will be launched in AITO’s M5 Huawei Advanced Intelligent Driving Edition, followed by Aouita 11 and Extreme Fox Alfa S?HI Edition, and more models will be carried in the future. With more models of HUAWEI ADS landing, more and more cars are running on the road, and the mileage is getting longer and longer. This system will become more and more sophisticated.

The advanced intelligent driving system built by Huawei, based on multi-sensor fusion, combined with high-performance intelligent driving platform and anthropomorphic intelligent driving algorithm, takes safety and intelligence as the core, and realizes the ultimate continuous experience for high-speed, urban and parking scenes. At the same time, based on ultra-large-scale cloud simulation and data mining training, data-driven, rapid iteration, traveling thousands of kilometers a day, making vehicles smarter and smarter.

Urban NCA can be opened with or without maps, and more cities are being unlocked.

Due to the complex road conditions, many unexpected situations and the rapid development of urban infrastructure in the city, the landing of NCA (Intelligent Pilot Assistance) in urban areas has become a difficult problem faced by many car companies. Huawei’s advanced intelligent driving system has been implemented in Shenzhen, Shanghai and Guangzhou, playing with the complex urban road conditions with the flexible decision-making and decisive disposal ability of "old drivers". In addition, Chongqing, which is known as the "8D Magic City", will soon unlock the NCA in the urban area, and Hangzhou will also land in Q2.

HUAWEI ADS 1.0 has realized the BEV architecture based on Transformer, while HUAWEI ADS 2.0 has been further upgraded, and the road topology-based reasoning network has been further enhanced. Even without high-precision maps, you can understand various road elements such as roads and traffic lights, making it possible to drive without maps. This year, Q3 will realize the landing of 15 cities without maps, and Q4 will add 30 cities without maps, reaching 45 cities, which will make smart driving more free.

The system can cover 90% of urban scenes, making daily commuting more comfortable. At complex intersections, scenes where people and vehicles are mixed can also pass smoothly, and you can take the initiative to overtake and change lanes, which greatly improves travel efficiency.

High-speed NCA (Intelligent Pilot Assistance) also performed well. The experience of HUAWEI ADS 2.0 was upgraded, and the ability to face up and down ramps, obstacle avoidance, road construction and other scenes was further improved at high speed, which made the average manual takeover mileage increase from 100km to 200km in HUAWEI ADS 1.0, realizing a "more assured" cross-city travel experience. When merging into the expressway, the system monitors and predicts the vehicle behavior of the surrounding target lanes in real time, and executes the best interaction strategy, which is fast and efficient, and the success rate of merging is high. When approaching the high-speed exit, the system changes to the exit lane in advance according to the surrounding comprehensive road conditions to avoid the embarrassment of "missing the exit" in unfamiliar environment.

On the high-speed and expressway, there are labyrinth overpasses and tray bridges. Before entering the curve, the system will slow down in advance. When passing through the curve with large curvature, the vehicle will remain centered and the steering wheel will be slippery, so there will be no frequent back-and-forth corrections, which will bring stable comfort to the drivers and passengers.

APA (Intelligent Parking Assist) has the industry-leading parking space identification ability, including automatic parking space search, 360 parking space discovery and parking space display. At the same time, it supports intelligent parking of up to 160 kinds of parking spaces, such as unconventional parking spaces such as sloping parking spaces and broken parking spaces, and can also be parked, so that it can be parked when it is really visible. After parking is interrupted, it can automatically connect. In case of pedestrians and obstacles, the car will not quit after parking, and the pedestrians will automatically connect after leaving.

RPA (Remote Parking Assist) solves the embarrassing scene of "cars can get in, people can’t get out" in narrow parking spaces, or it is inconvenient to take and put large luggage in the car and trunk, thus realizing worry-free parking.

HUAWEI ADS 2.0 has further improved its ability to handle narrow parking spaces. For narrow parking spaces with a car width margin of only more than 0.4 meters, it can be easily completed through APA intelligent parking. For extremely narrow parking spaces with a car width margin of less than 0.4 meters, RPA can also be used to realize direct entry and direct exit.

AVP (parking service Auxiliary) * will realize the industry’s first cross-floor and underground parking lot, which can be activated on the ground, reach by the optimal route across floors, and roam independently when the parking space is occupied.

*AVP will be realized by the end of 2023.

In terms of price, HUWEI ADS includes basic package, advanced package and high-end package. At present, the commercial models that have been cooperated are standard with the basic package and advanced package, and the high-end package can be purchased. With the continuous enhancement of ADS function, the price will continue to rise, and buying early will benefit early. The price for upgrading ADS from premium package to premium package is as follows:

HUAWEI ADS 1.0 is purchased at a lump sum of 32,000 yuan, with an annual subscription of 6,400 yuan and a monthly subscription in 640 yuan.

HUAWEI ADS 2.0 is purchased at a lump sum of 36,000 yuan, with an annual subscription of 7,200 yuan and a monthly subscription in 720 yuan.

　

　

　

The new generation of HarmonyOS smart cockpit has changed more than HarmonyOS.

The continuous evolution of HarmonyOS car operating system will not only upgrade the system capabilities such as voice and vision, but also bring the leading experience of multi-screen multi-user and independent multi-tone area in the future. Fluency is HarmonyOS’s gene, and it is also the unremitting pursuit of HarmonyOS cockpit. HarmonyOS 3.0 has also been greatly optimized in fluency, and the response speed of voice and application operation has been comprehensively improved compared with the previous generation, no matter in parking scene or heavy-duty scene of driving navigation. A new generation of car machine and the next generation of operating system will bring stronger performance. One car machine can support the smooth concurrency of the front and rear five screens at the same time. In addition, the new generation system will be equipped with Huawei’s breakthrough technology HarmonyOS kernel. As the first domestic in-vehicle OS kernel, it achieved domestic transcendence in ultra-low latency and functional safety, and became the first operating system kernel in the world to obtain double certification.

　

Introduce intelligent vehicle-mounted light solutions to lead cars into the era of light display.

Huawei released a new in-vehicle entertainment screen category HUAWEI xScene light field screen. This product adopts the original optical engine technology, creating the ultimate experience of large format, depth of field, low motion sickness and eye relaxation, greatly improving the visual perception in the car, realizing 3-meter long-distance imaging, 40-inch super-large format and 90PPD super-retina-level definition, and loading the immersive private cinema into the car. According to the clinical test of Zhongshan Eye Center of Sun Yat-sen University, compared with the traditional LCD screen, the adjustment ability of ciliary muscle can be reduced by 96%, which effectively relieves visual fatigue. Verified and tested by SGS and China Institute of Standards, Huawei’s light field screen won the world’s only gold standard for low motion sickness in car display, which is 35% lower than that of LCD screen and 90% lower than that of VR glasses.

Facing the intelligent and digital era of car lights, Huawei innovatively launched HUAWEI xPixel intelligent car light solution. This scheme provides 2.6 million pixel projection with two lamps, which adapts to varied shapes with the advantage of small-size module, and has the unique ability of precise fusion algorithm with two lamps in the industry. Based on the accurate shielding ability of millions of pixels, the high-precision ADB (adaptive high beam) can realize that the high beam is always bright and not dazzling, and the field of vision at night is improved by 185%; Based on the study of human experience, the intelligent light carpet scenes such as car width, blind area interaction and lighting were pioneered; Quick customization online based on 100+ scene component library, such as near-field welcome, light language customization and more applications.

Based on the industry’s first self-developed optical imaging module for 2K vehicles, Huawei continues to promote the commercialization of AR-HUD on an end-to-end basis. As an in-car above the fold, HUAWEI xHUD AR-HUD can not only replace the instrument, but also surpass it. Huawei proposes more innovative applications, such as intelligent driving and visualization, lane-level navigation, reversing images, digital elves, giant screen viewing and so on.

　

HUAWEI iDVP Smart Car Digital Platform, Creating a Black Land of Software-defined Cars

The digital base of HUAWEI iDVP smart car is the foundation of realizing software-defined car, and the core of this architecture is hierarchical decoupling and SOA (service-oriented distributed architecture) service. Relying on high-performance communication and computing hardware platform and basic software platform, it is a "black land" for car companies to realize software-defined automobile strategy construction. HUAWEI iDVP shields the hardware differences through the device abstraction layer and decouples the software and hardware through the atomic service layer. At present, more than 800 standardized API interfaces have been delivered to realize the rapid adaptation of cross-vehicle differences, and the cross-vehicle reuse rate of platform applications can reach over 90%. Not only can car companies improve the efficiency of vehicle development, but also make users’ application experience and usage habits consistent among generations of models, and maintain familiarity and intimacy. HUAWEI iDVP makes full use of atomic service set, simplifies application development mode and improves development efficiency. At the same time, the hardware capability is open to users, and users can customize their applications according to their personal preferences, so as to create personal personalized application services.

As the original application of HUAWEI iDVP, HUAWEI xMotion centrally controls the driving, braking, steering and suspension of the car. Through millisecond perception of the car body state and centimeter-level motion estimation, it adopts dual feedforward and feedback active pre-control technology to realize the longitudinal, lateral and vertical three-axis displacement of the car body and full attitude control with 6 degrees of freedom, making driving safer, driving easier and riding more comfortable. Aiming at the problem that driving on wet roads is easy to slip, RTC (Intelligent Dynamic Torque Control) can distribute more torque to the wheels with strong grip, thus improving driving safety. Aiming at the problem that the car is prone to understeer when crossing a high-speed curve, ICC (Intelligent cornering Control) simulates the driving of an old driver by cooperating with the motor, braking, steering and suspension, which improves the steering sensitivity, reduces the person’s roll caused by centrifugal force and improves the driving comfort. Aiming at the problem of driving fatigue caused by frequent braking when going downhill, RDC (Intelligent Ramp Cruise Energy Recovery) is based on high-precision slope estimation and applies motor energy recovery, which not only realizes steep slope descent, liberates feet, but also improves cruising range.

　

Special statement: The above contents (including pictures or videos, if any) are uploaded and published by users of the media platform "Netease", and this platform only provides information storage services.

Notice: The content above (including the pictures and videos if any) is uploaded and posted by a user of NetEase Hao, which is a social media platform and only provides information storage services.

Fast Technology reported on April 18th that Lei Jun, the chairman of Xiaomi, started broadcasting at Xiaomi Auto Delivery Center today, and "talked with netizens about the sale of Xiaomi SU7 these days".

Lei Jun said in the live broadcast,Xiaomi Automobile will participate in the 2024 Beijing Auto Show, and all body colors (9 in total) will be displayed at the auto show.

It is reported that Xiaomi SU7 offers three free color schemes-Gulf Blue, Elegant Grey and Olive Green, and the other six color schemes cost 7,000 yuan more-Lava Orange, Meteor Blue, Xiaguang Purple, Cambrian Rock Grey, Pearl White and Diamond Black.

The interior of Xiaomi SU7 offers four color schemes, namely Galaxy Grey, Twilight Red, Foggy Purple and Obsidian Black, all inspired by nature.

For Xiaomi SU7, three colors are free, and six colors need to be paid for. Xiaomi Auto officially explained:

After the technical conference on December 28 last year, everyone gave very good feedback on Gulf Blue, Olive Green and Elegant Grey, so although the cost of these three colors is also very high, Xiaomi decided to give them to everyone for free.

As for the black and white car paints, you have to add money. Xiaomi Automobile said that they are not ordinary black and white.

Xiaomi Automobile adds pearl powder to pearl white and metal powder to diamond black.Let the most common black and white also present a texture far higher than the industry level.

In addition, the paint surface and technology of Xiaomi SU7 body are very elegant, and the feeling is completely different under different light and shadow, which is why Xiaomi SU7 real car looks better than photos.

On the eve of the 20th Shanghai International Auto Show on April 18th, Huawei released the advanced intelligent driving version of the M5, and announced the official launch of the new car. This time, Huawei launched four models with extended range and pure electric power versions, with the price range of 279,800-309,800 yuan. It is reported that the new car was first equipped with HUAWEI ADS 2.0 intelligent driving system. According to Huawei Yu Chengdong at the press conference, the driving skill of the new car is comparable to that of a ten-year-old driver.

Yu Chengdong claims that this is an L2.99999 … class intelligent driving system, which is infinitely close to L3-class high-order intelligent driving system, and it is far ahead of many rivals, whether compared with the new forces or Tesla PK. Does this also mean that the technology of HUAWEI ADS 2.0 intelligent driving system has ranked first in the world? People didn’t say it directly, and we didn’t ask directly.

It is worth mentioning that the M5 Intelligent Driving Edition will also be the first vehicle equipped with HUAWEIADS2.0? intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 at the same time. The officially claimed intelligent driving technology that is infinitely close to L3 may be the biggest selling point.

It is reported that Wenjie M5 Intelligent Driving Edition is equipped with an overhead laser radar, three millimeter-wave radars, 11 high-definition cameras, 12 ultrasonic radars and a brand-new antenna technology with doubled signals, which is the first to realize the high-speed and high-order intelligent driving function in urban areas without relying on high-precision maps, which can achieve 360-degree full coverage, with the longest detection distance of 200 meters, 1GB of data processing capacity per second and all-weather perception.

According to its internal test, it is said that the intelligent driving version of the new car has achieved a maximum braking of 50km/h for the emergency braking of the pedestrian "ghost probe" with strong glare at night; At night, the unlit tunnel car overturned, which can achieve the highest braking speed of 60km/h; Bicycles crossing the road can stop at a maximum speed of 60km/h, which means that Huawei’s system is safer and more secure. In addition, the car can also realize the functions of high-speed NCA and city NCA, super automatic parking and higher-level parking service, etc. It is reported that automatic parking is also a second kill. In addition, under the empowerment of HUAWEIDriveONE electric drive platform, the M5 version of Zhijie also has a zero-speed acceleration of 4.4 seconds. Huawei’s HUAWEIDATS system, all-aluminum chassis, front double wishbone and rear multi-link, 20-inch double five-amplitude sports wheels and red brake calipers also appeared on the car. It is worth mentioning that at this year’s Shanghai International Auto Show, Huawei’s new car also appeared on the booth.

What about the power of the new car?

In terms of power, the M5 version of Zhijie still uses extended-range hybrid and pure electric, in which the extended-range hybrid version uses a 1.5T engine, with a maximum power of 152hp, a rated power of 60kW of the extended-range generator, a comprehensive peak power of 200kW, a fuel consumption of 0.53L/100km under WLTC, a pure electric battery life of 255km and a comprehensive cruising range of 1425km.

The pure electric EV version will provide a rear-drive version and a four-wheel drive version, in which the motor of the rear-drive version has a maximum power of 272 HP and a peak torque of 360 Nm; The four-wheel drive motor has a total power of 428 HP or 496 HP and a peak torque of 720 Nm or 675 Nm.

According to the latest news on the Internet, apart from the asking M5, the asking M7 will also launch a smart driving version in the future, but the time will be a little later. Technically, the asking M7 smart driving version is basically the same as the asking M5, and it is only a selling point in the medium and large SUV market to meet the needs of the new generation market.

I haven’t personally tested the function of Huawei’s M5 Intelligent Driving Edition. Is it true that, as Yu Chengdong said, it can not only lead Tesla too much, but also other new forces can’t compare with it? Li Xiang previously said that the ideal L9 is the best SUV within 5 million yuan, while Yu Chengdong said that Huawei’s upcoming M9 SUV will have no rivals in the SUV market within 10 million yuan.

Bragging and mouthing can’t fully reflect your skills and level. In my opinion, everything must be implemented on the strength of products, and speaking with products is the biggest killing trick. No matter in which industry, it is easy to prove that you are the best in the world, and PK will be finished. Put more energy into technology research and development, and focus on how to ensure product quality to the maximum, so as to make a good car and complete the transcendence of China brand over joint venture brand. At that time, it was also the time for our China brand to dominate.

This article was originally produced by [Auto Market Special Review/Li Te Er] New Media Studio. The author of this article is Qiu Yue, and the source should be indicated in the reprint.

Original Wukai Time Finance APP

Source: Ministry of Industry and Information Technology

Author | Wu Kai

Editor | Lin Mingming

On November 15th, the Ministry of Industry and Information Technology announced the contents of the Announcement of Road Motor Vehicle Manufacturers and Products (the 377th batch) and the Catalogue of Energy-saving and New Energy-using Vehicles with Vehicle and Vessel Tax Relief (the 56th batch), and two Xiaomi brand pure electric cars were listed.

As far as the two pure electric cars declared this time are concerned, among the two models, the model BJ7000MBEVA1 is equipped with Contemporary Amperex Technology Co., Limited ternary lithium-ion battery, and there is no lidar. The peak power of the driving motor is 220kW or 275kW, and the motor is from Suzhou Huichuan United Power System Co., Ltd.; The model BJ7000MBEVR2 is equipped with BYD Foday lithium iron phosphate battery, with optional laser radar. The peak power of the driving motor is 220kW, and the motor comes from United Automotive Electronics Co., Ltd.

In terms of body, the length, width and wheelbase of the two Xiaomi cars are 4997mm, 1963mm and 3000mm respectively, and the heights are different, which are 1440mm and 1455mm respectively. In addition, both Xiaomi cars have the "Xiaomi" logo in front of them. At the rear of the car, both cars show the tail sign "Beijing Xiaomi".

According to the information, the trademarks of the two pure electric cars are Xiaomi brand, the company name is Beijing Automotive Group Off-road Vehicle Co., Ltd., the registered address is No.1 Tongxin Road, Zhaofeng Industrial Base, Zhaoquanying Town, Shunyi District, Beijing, and the production address is No.21 Courtyard, Huanjing Road, Beijing Economic and Technological Development Zone.

It should be noted that among the above addresses, the former is the location of Beijing Automotive Group Off-road Vehicle Co., Ltd.; The latter is Xiaomi’s new automobile factory in Yizhuang area. According to the market view, according to the application information, Xiaomi Automobile may still be looking for Beiqi off-road in terms of production qualification, but the specific manufacturing process will still be carried out in Xiaomi’s self-built factory.

According to the previously disclosed plan, Xiaomi Automobile Factory will be built in two phases, of which the first phase covers an area of about 720,000 square meters and has an annual production capacity of 150,000 vehicles, which will be completed in June 2023; The second phase is scheduled to start in 2024 and be completed in 2025. According to public information, the relevant factory buildings of Xiaomi Automobile Phase I Factory passed the acceptance on June 12.

It is worth noting that on November 8, some media reported that several buses of BAIC Group appeared in Xiaomi Science and Technology Park to participate in Xiaomi’s closed meeting. Participants told the media: "This closed-door meeting only invited core customers, involving Xiaomi mobile phones and automobile-related supply chain enterprises."

From the outside world, this is a key signal for the cooperation between Xiaomi and BAIC Group. At the same time, the tail mark of "Beijing Xiaomi" may mean that Xiaomi Automobile will adopt a production mode similar to Beijing Benz, that is, the two parties will jointly invest or produce it on behalf of BAIC Group.

Regarding the vehicle production and the cooperation mode between the two parties, Time Finance asked the public relations staff of Xiaomi Group for details. As of press time, the other party did not reply. Earlier, regarding the news that Xiaomi obtained the qualification of Baowo automobile production, the public relations staff of Xiaomi Group once said to Time Finance that "no comment."

In October this year, Lei Jun, founder, chairman and CEO of Xiaomi Group, once said that Xiaomi Automobile is progressing smoothly and will be officially listed in the first half of 2024. In addition, according to the first financial report, Xiaomi Automobile will start mass production in December this year, and will be listed and sold around March next year.

Judging from the body size and power mode of the two new cars announced by the Ministry of Industry and Information Technology, their competitors may include Aouita 12, Weilai ET7, Zhijie S7 and other medium and large pure electric cars.

Time Finance asked Xiaomi Group for details about the time to market and the price of new Xiaomi cars. As of press time, the other party did not reply. At the same time, for information such as cooperation between the two parties, relevant persons of BAIC Group responded that there is no official reply at present.

Tianyancha App shows that Xiaomi’s Xiaomi Automobile Co., Ltd. and Xiaomi Automobile Technology Co., Ltd. were established in 2021, and the legal representative is Lei Jun. Xiaomi Automobile Technology Co., Ltd. has applied for thousands of automobile-related patents, of which nearly 600 patents have been authorized, involving motor, vehicle control, battery, automobile structure, autonomous driving and other automobile software and hardware-related fields.

In addition, Xiaomi Technology Co., Ltd. has applied to register a number of "Xiaomi Automobile" trademarks, and the current trademark status is mostly registered. In 2022, the number of participants in the company was 420.

(Welcome to reprint, please add WeChat, ID: Rafe 0101).

-Produced by Guangdong Times Media Group-

Original title: "Xiaomi car is coming, the shape parameters are all open"

Read the original text

　　I. Brief introduction of China-Arab relations

　　(1) Brief introduction of Azerbaijan

　　The Republic of Azerbaijan, the capital of Baku (population 2.54 million), is located in the southeast of Transcaucasia, bordering Russia in the north, Armenia and Georgia in the west and northwest, Iran in the south and the Caspian Sea in the east. Nakhichevan Autonomous Republic is an enclave of Albania, surrounded by Armenia, Iran and Turkey. It covers an area of 86,600 square kilometers and has a population of 9.48 million. The ethnic groups are mainly Azerbaijanis (90.6%), Russians, Armenians, etc., and they mainly believe in Islam. The official language is Azerbaijani, and most residents are familiar with Russian.

　　The political situation in Afghanistan is generally stable. At the beginning of the founding of the People’s Republic of China, Afghanistan formulated the development strategy of "rejuvenating the country through oil". At present, the annual output of oil is about 50 million tons, and the annual output of natural gas is about 30 billion cubic meters. The economy has maintained rapid development with the help of petrodollars. In 2015, the GDP reached 54.35 billion manat, up by 1.1% year-on-year, the foreign trade volume was 20.65 billion US dollars, down by 33.4% year-on-year, the per capita GDP was 5,600 US dollars, and the per capita monthly salary was 322 US dollars. Affected by the long-term low international oil price and other factors, in February and December of 2015, the local currency Manat depreciated sharply twice, reaching 33.5% and 47.6% respectively, with a cumulative depreciation of 97% for the whole year. In order to cope with the adverse effects caused by the drop in international oil prices, the Afghan government has actively deepened economic reforms, ensured the stability of the national financial system, further promoted the strategy of economic diversification, vigorously developed non-oil economies such as agriculture and tourism, and strived to change the economic structure that relies too much on energy exports and promote balanced development in all areas of the economy.

　　阿坚持独立自主、多元平衡的外交基本原则。注重发展同俄罗斯的战略合作伙伴关系，积极发展同美国和欧盟合作，将融入欧洲作为对外战略目标。努力发展与土耳其、伊朗、格鲁吉亚等周边邻国的双边关系。积极参与独联体事务。因“纳卡”领土争端与邻国亚美尼亚长期敌对。2016年4月，阿、亚两国在“纳卡”地区爆发大规模武装冲突，造成大量人员伤亡。

　　（二）双边关系简况

　　1992年4月2日建交。两国关系发展顺利，高层交往密切。2014年5月，阿总统阿利耶夫来华出席亚信上海峰会，习近平主席与其举行会见。两国各领域友好合作发展迅速，两国人民传统友谊不断加深。阿重视对华关系，支持中国在台湾、涉藏、涉疆、“法轮功”等问题上的原则立场，各派政治力量均积极主张加强同中国的友好合作。中国是最早承认阿独立的国家之一。2015年12月，阿总统阿利耶夫对华进行国事访问，2016年5月，习近平主席特使、中共中央政治局委员、中央政法委书记孟建柱访阿。6月，中共中央政治局常委、国务院副总理张高丽访阿。

　　中阿经贸关系发展顺利。2015年，中阿贸易额6.62亿美元，下降29.7%。其中，中方出口4.39亿美元，下降31.9%，中方进口2.23亿美元，同比增长25%。双方在科技、教育、文化等领域合作顺利，成果丰硕。

　　1999年，双方举行中阿经贸合作委员会第一次会议，2015年11月举行第5次会议。

　　二、中阿民航关系简况

　　中阿两国政府于1994年3月7日签订了关于建立航空运输的纪要，并于1999年、2006年、2010年、2013年、2015年举行会谈，扩大了航权安排。

　　2015年12月10日，在国家主席习近平和阿塞拜疆总统阿利耶夫的共同见证下，时任中国民用航空局局长李家祥与阿塞拜疆航空公司总裁阿斯克罗夫阿塞拜疆政府代表共同签署了《中华人民共和国政府和阿塞拜疆共和国政府民用航空运输协定》。

　　三、阿塞拜疆主要机场和空运企业

　　（一）主要机场

　　1、巴库盖达尔·阿利耶夫国际机场（Baku Heydar Aliyev International Airport）

　　IATA code: BAK, ICAO code: UBBB.

　　http://www.airportbaku.com/

　　Baku Heydar Aliyev International Airport is the hub base of Azerbaijan Airlines, the national airline of Azerbaijan, and the busiest airport in Azerbaijan and the Caucasus. The airport, formerly known as Bina International Airport, is owned and operated by the Azerbaijani government. On March 10th, 2004, the airport was renamed geidar aliyev Airport, named after former Azerbaijani President geidar aliyev.

　　2. Lankaran International Airport.

　　IATA code: LLK, ICAO code: UBBL.

　　Located in Liankelan, a city in the southeast of Azerbaijan, its main routes are the international routes between the local and CIS member countries and the domestic routes of the country. The airport is mainly engaged in regular passenger and cargo routes at home and abroad. The air transport companies it serves include Azerbaijan Airlines and UTair, and it is open to Baku, Moscow, St. Petersburg, Yekaterinburg, Surgut, Domodedovo, Vnukovo and other places.

　　3. Ganja International Airport

　　IATA code: KVD, ICAO code: UBBG.

　　Zhanjia International Airport is located 5 kilometers northwest of Zhanjia City. It is mainly operated by airlines such as Azerbaijan Airlines and Turkish Airlines, and travels between Zhanjia and Baku, St. Petersburg, Moscow and Istanbul.

　　4. Gabala International Airport.

　　Gabarra International Airport, located in Gabarra Town, northwest Azerbaijan, was founded in January 2011. On November 17th, 2011, President Aliyev attended the groundbreaking ceremony of the airport. In the same year, Gabarra Airport became an international airport.

　　5. Nakhichevan Airport

　　IATA code: NAJ, ICAO code: UBBN.

　　Nakhichevan Airport is located in Nakhichevan, the capital of Nakhichevan Autonomous Republic, 4 kilometers away from the city center, and is the only airport in this closed area.

　　6. Zaqatala International Airport

　　IATA code: ZTU, ICAO code: UBBY.

　　Za Catarre Airport is located at the foot of Nanshan Mountain in Caucasus. The airport terminal and runway were rebuilt in 2008, and then it became an international airport.

　　(2) Major air transport enterprises

　　1. Azerbaijan Airlines.

　　IATA code: J2, ICAO code: AHY

　　https://www.azal.az/

　　Azerbaijan Airlines, the flag carrier of Azerbaijan, was established on April 7, 1992 and headquartered in Baku. It mainly operates scheduled passenger and cargo flights from Baku to CIS countries, Europe, China and the Middle East, as well as domestic flights, with about 33 navigation cities.

　　Address of Azerbaijan Airlines Beijing Representative Office: Room 4-05026, No.6 Chaowai Street B, Chaoyang District, Beijing, with ASADOV ILHAM as the chief representative, and the resident period is April 30, 2016.

　　2. Silk Road Airlines of Azerbaijan.

　　IATA code: ZP, ICAO code: AZQ.

　　http://www.silkwayairlines.com/

　　Azerbaijan Silk Road Airlines, established in 2001, is a cargo airline headquartered in Baku, Azerbaijan, based at Aliyev International Airport, operating routes covering 50 destinations in Asia, the Middle East and Europe.

　　The address of the representative office of Azerbaijan Silk Road Airlines in Urumqi is Room 522, Xiyu International Hotel, Building 2, No.876 Dawan North Road, Tianshan District, Urumqi. The chief representative is SAFAROV ISMAYIL, and the residence period is until December 31, 2018.

　　On September 11th, 2015, Zhao Jiancai, Vice Governor of Henan Province, met with Akhundov Zaur, Chairman of Azerbaijan Silk Road Airlines, and his party in Zhengzhou. The two sides had a talk on strengthening air navigation. On the same day, Henan Airport Group signed a cooperation agreement with Azerbaijan Silk Road Airlines, and the Zhengzhou-Baku-Hahn international freight route opened by Silk Road Airlines in Zhengzhou in 2013 will be increased from the current weekly flight to more than 6 flights per week.

　　3. Silk Road West Airlines of Azerbaijan.

　　IATA code: 7L, ICAO code: AZG.

　　http://www.silkwaywest.com/

　　Based at Aliyev International Airport, Azerbaijan Silk Road Western Airlines cooperates closely with Azerbaijan Silk Road Airlines and Azerbaijan Airlines, using Silk Road to fly cargo holds of Il -76 and An -12 models and belly cabins of Azerbaijan.

　　The address of Azerbaijan Silk Road West Airlines Shanghai Representative Office is Room 905, Building A, No.18 Taolin Road, Pudong New Area, Shanghai. The chief representative is BAKHTIYAROV ZAUR FAXRADDIN, and the residency period is until July 31, 2018.

　　In recent years, actively promoting game products to the sea has become a key strategy for the development of many game companies. It is understood that traditional game companies such as FunPlus, IGG and Zhixingtong, whose game products are popular all over the world, have been deeply cultivated overseas for many years, and have rich strategic experience and performed well. For example, IGG’s popular game "Kingdom Era" has won the best-selling list in the App Store in 85 countries and regions for more than two years, and its global revenue has exceeded 825 million US dollars. Not only big manufacturers have the ability to open overseas markets, but also some small domestic manufacturers focus on deepening the segmentation field and occupy a good market share in overseas markets.

　　Domestic games going to sea is the development trend of the industry.

　　The effect of game companies going out to sea is gradually emerging. According to the App Annie report, from July 2012 to June 2018, the comprehensive downloads of China mobile games in the App Store outside China exceeded 14 billion times. In the first half of 2018, the comprehensive revenue of iOS and Google Play increased by more than 40% year-on-year; Comprehensive user expenditure exceeds $16 billion; There are more than 4,400 games on APP Store and Google Play in markets outside China, among which nearly 900 games are released by publishers in China whose users spend more than US$ 1 million.

　　Compared with literature, film and television, animation and so on, games have more universal entertainment functions, and the cultural differences they need to cross are relatively small. In the past six years, domestic games have been frequently put out to sea, which also reflects the vigorous development of the export market of China’s cultural industry.

　　The game is hot in the sea, which is no longer limited to Hong Kong, Macao and Taiwan, Southeast Asia and other areas with similar user attributes, but also expands the mature game market in Europe, America, Japan and South Korea. In fact, the number of overseas high-quality paying users is even larger, and the game grading system is more perfect. Therefore, in order to avoid large-scale domestic games and strong competition, many game manufacturers have actively deployed to overseas markets, forming a trend of all-round industrial development.

　　Global game downloads, user spending and participation continue to rise.

　　According to App Annie’s data report, from the first half of 2016 to the first half of 2018, the global game download volume of iOS and Google Play increased by 30%, the global game user expenditure increased by 55%, and the global game usage time increased by 30% only for Android phones.

　　According to the China Game Industry Report from January to June 2018, the overseas sales revenue of online games independently developed by China in the first half of the year was US$ 4.63 billion, a year-on-year increase of 16%. The overseas market has grown nearly 15 times in five years.

　　The double income of China’s game industry in overseas markets depends on the change of its world status. Since its development for more than 20 years, the game production has been upgraded from "Made in China" as an early supplier to "Created in China" now, from focusing on the rough expansion in quantity to paying more attention to independent innovation, focusing on building the leading edge in brand and technology, and bringing the China brand to the global stage with more international ideas and methods.

　　In the strategy of going to sea, China has gained full cultural self-confidence in terms of technology accumulation, talent training, capital supply, creative ideas and cultural details, and the gap between it and the global game industry is getting smaller and smaller, even exceeding the average level of global games in some aspects. At the same time, under the environment of "China culture fever", the game went out to sea to show the richness of Chinese culture to users around the world more closely.

　　China’s game publishers have made outstanding achievements in the Asia-Pacific market.

　　According to App Annie’s data report, the Asia-Pacific region plays a leading role in the overseas expansion of China’s game publishers. First of all, the game payment mode in overseas countries is very mature, especially the payment base of high-quality users is relatively stable, and this payment habit of players also makes the cash flow of game companies tend to be stable. The average payment rate of Japanese players in the Asia-Pacific region is over 60%, and the average annual cost is $312.97; American users’ payment habits have long been developed, and they can get high income under a certain market accumulation; Russia and the Middle East also have a lot of room for growth.

　　Secondly, India, the second most populous country in the world, has made great contributions to the overseas downloads of China’s game publishers. Compared with Europe and America, China and South Korea, which have profound game culture, are more likely to accept the export of’s cultural industry, and their own game industry is mature, the rules are transparent, and the per capita consumption level is high, so it is easier to input games with the help of cultural resonance. At the same time, many factors, such as the increase in the export volume of smart phones in China, have helped more mobile game applications to enter overseas markets through pre-installation.

　　Heavy games lead global game participation.

　　In the first half of 2018, according to the data of domestic games in the global gamer participation, the data proportion of game categories varies greatly among countries. In some Asia-Pacific regions, such as Thailand and the Philippines, 98% of players prefer to play heavy games, while Indonesia’s players also have as high as 96% participation. The market of light and moderate games is very weak, but only Japan has a 58% share in the field of moderate games, which greatly exceeds that of other countries in the same period.

　　Looking at the feedback from users in the global market, moderate and heavy games are the main direction for China game manufacturers to push overseas markets. The reasons are as follows: First, compared with the light game playing system, moderate and heavy games are more complicated, and the theme types are more diversified, emphasizing antagonism and sociality among players, and it is easier to obtain user retention rate. Second, light games are easier to use and have wide user coverage, but the player’s viscosity is low. Moderate and heavy game users have deeper content, higher player loyalty and stickiness, and are more likely to form a specific user target group. Third, moderate and heavy game development costs are higher, profitability is stronger, and the life cycle of the market is longer. Therefore, domestic game manufacturers are more willing to invest in medium and heavy game products that can make long-term profits.

　　It is understood that heavy games are mainly action games, role-playing games and strategy games; Moderate games are mainly arcade games, card games and racing games; Light games are mainly leisure games, educational games and music games.

　　According to the above data of App Annie, in the first half of 2018, the top four overseas users of domestic games were heavy games. The traditional game companies in China, represented by IGG’s Age of Kingdom, FunPlus’s Age of Firearms, King of Avalon: Battle of the Dragon, and Zhi Xingtong’s Disputes over Kings, have been committed to the global research and development, global market and global operation of games for many years, and accumulated valuable and profound.

　　The overseas distribution of domestic games has also put forward higher requirements for the game industry itself. Not only need to have super-high technical support, exquisite image quality display, localized intimate service, but also need to have novel creative self-research ability and fine product operation ability. Through the research and analysis of user groups’ big data, it has become the core element of the game market to enhance the comprehensive competitiveness and prolong the game life for product distribution. Domestic games are bound to bear rich fruits in a high-quality and demanding environment. (Reporter Wu Min)

　　China Youth Network Shanghaisevenmoon28Nidian(Reporter Fan Huiqin, Xu Yizhen, correspondent Sun Jiaoshu) On July 27th, the 15th ChinaJoy Network Ethics and Game Culture Branch was held in Shanghai. As an important branch of the 15th China International Digital Interactive Entertainment Exhibition (ChinaJoy), the theme of this conference is "Game Development and Online Inheritance of Chinese Excellent Culture", aiming at implementing the "Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture", promoting the implementation of the "China Good Netizen" project in the field of online games, creating a healthy and harmonious network ethics and game culture, realizing the creative transformation and innovative development of Chinese excellent traditional culture, and promoting the construction of online spiritual homes.

　　The conference was guided by the Network Social Work Bureau of the Central Network Information Office, co-sponsored by the Central Network Film and Television Center of the Communist Youth League, China Culture and Entertainment Industry Association and China Culture Network Communication Research Association, and hosted by Zhongqing Video, Mobile TV and China Youth Network. Relevant persons in charge of the Network Social Work Bureau of the Central Network Information Office, cultural experts and scholars, and representatives of game companies gave wonderful speeches and in-depth discussions on the core theme of "game development and online inheritance of Chinese excellent traditional culture", and put forward views and suggestions with great reference value.

　　(A) representatives of game enterprises: actively spread the excellent traditional Chinese culture with games as the carrier.

　　Ji Zefeng, vice president of Tencent Interactive Entertainment Group and Tianmei Studio Group, believes that the popular online games are one of the entertainment forms that teenagers love to see and hear, and can be used as an entry point for learning history and culture. For example, Li Shuai, a teaching teacher in Luoyang, Henan Province, used the derivative program "History of Kings" of the the glory of the king game to inspire students in the history class. This innovative teaching method that keeps pace with the times can achieve better teaching results, and also brings beneficial enlightenment to game companies and cultural educators. Games are endowed with certain social responsibilities because of their broad mass base and large market scale. At the same time, they also bear the advantages of "participation, interactivity, emotional resonance and motivation for learning", so games can stimulate the vitality of traditional culture in an innovative way. At the same time, Ji Zefeng also took the glory of the king, which has attracted much attention and heated discussion, as an example to explain how to implant excellent traditional cultural elements into the game, and then build a game worldview that integrates Chinese virtues and humanistic spirit.

　　Wu Xinxin, general manager of Netease Game Market, thinks that game enterprises should adhere to the spirit of "keeping, breaking and leaving" of artisans, make breakthroughs on inheritance, innovate on breakthrough, and continue the cultural essence in the game from the perspective of "cultural inheritance and innovation in the digital age". One of the important reasons why Netease games can continuously refresh the game industry’s perception of product life is to use the explosive IP of traditional culture to recreate traditional classics.

　　Edie, vice president of global brand and strategic cooperation of Perfect World, believes that Chinese culture is welcoming the opportunity of global communication, traditional cultural heritage can achieve China’s cultural self-confidence, and cultural self-confidence can help China’s culture go out to sea, and online games play a vital role as a communication carrier in the process of cultural exchange. Online games can break through geographical restrictions and truly realize communication without time difference. "Quality innovation, localization integration, open interaction, global integration and transcendence development" is the global communication strategy of the game industry at present and in the future.

　　Huang Wei, vice president of Sohu Changyou, analyzed the current situation of traditional culture in the game industry with the game "Eight Dragons". Martial arts culture is one of the important contents of Chinese traditional culture exported overseas, and the most representative martial arts novels of Jin Yong are one of them. In the game works adapted from the classic martial arts novels, China’s traditional poems and songs, supplemented by calligraphy, set off the ancient artistic conception, which can effectively promote and spread Chinese traditional culture.

　　(2) Representatives of experts and scholars: The combination of games and education calls for the development of "China style" online games.

　　Liu Zhejun, associate professor, master tutor and assistant dean of Tongji University, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　In addition to bringing happiness to everyone, game technology has also played an increasingly important role in higher education. Liu Zhejun, an associate professor at Tongji University’s College of Art and Media, combined with his own teaching experience and research results, expounded the mode and prospect of cooperative development between higher education and game industry: on the one hand, colleges and universities cultivate talents for the game industry; On the other hand, games are intervening and changing the educational model of colleges and universities. In addition, game technology has shown exciting and infinite potential in interdisciplinary research, and traditional culture will glow with vigorous vitality in the organic integration of the two.

　　Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

　　Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, introduced the gamification education incentive system, which takes the concept of cultivating education and information technology as a means to highlight the process and realism of gamification education incentive, so that students can arouse their interest in learning, develop their personality potential and form good behavior habits and study habits in this process, which will be beneficial to the communication needs of Chinese excellent traditional culture.

　　Jiang Guangxue, director of Peking University Youth Research Center and special researcher of National Network Information Office, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　The influence of online game industry on teenagers’ culture, education, entertainment and aesthetics can not be ignored. Jiang Guangxue, director of Peking University Youth Research Center and special researcher of the National Network Information Office, emphasized the educational and aesthetic functions of games in the process of cultural inheritance. He believes that the combination of online games and traditional culture should "respect the truth of history, respect the goodness of culture and build the beauty of games".

　　Tian Shu, deputy secretary general of China Online Game Guild Alliance, founder of CGG China Guild and president of KOK Guild, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　For a long time in the past, most of the game types or themes that domestic gamers came into contact with were mainly western mainstream cultural backgrounds. At present, there is no shortage of game products with Chinese traditional cultural elements, but these games have not got rid of the western game mode of doing tasks, fighting monsters, upgrading, strengthening equipment and downloading copies indefinitely. Tianshu, deputy secretary-general of China Online Game Guild Alliance, founder of CGG China Guild Club and president of KOK Guild, believes that the world outlook, infrastructure and charging mode of games should truly conform to traditional culture, and should not only pursue external forms, but also highlight the personalized characteristics and symbols of game culture. Tianshu calls on game companies to develop and launch online games with "China style" based on games, so that teenagers can understand and inherit the splendid Chinese history and culture through games and grow into pillars of the country in the future.

　　(3) Representatives of government departments attending the meeting: integrate China wisdom, inherit Chinese culture and carry forward the spirit of China.

　　As of December 2016, the number of netizens in China reached 731 million, and the Internet penetration rate reached 53.2%. With the popularity of the Internet, online culture plays an increasingly important role in the daily life of netizens. As an important part of online culture, online games cover two-thirds of netizens and are deeply loved by the majority of players and netizens. The Central Network Information Office has always attached great importance to the healthy development of online games. At the beginning of 2016, it launched the project of striving to be a good netizen in China, aiming at promoting the socialist core values, cultivating and bringing up a new generation of good netizens in China, and actively promoting the dissemination of China’s concept of good netizens in online games and other online cultural fields, and successively guiding the activities such as the exhibition of positive energy deeds of the president of the "Qingye Cup" online game association and the training of online culture. Zhang Guangyao, director of the Network Social Work Bureau of the Central Network Information Office, said that online games play an important role in the construction of network culture and are also an effective carrier for inheriting and carrying forward Chinese excellent culture. And put forward four suggestions. First, consciously spread the concept of China’s good netizens in the field of online games, strengthen the recognition of cultural self-confidence of netizens, especially young netizens, and cultivate and bring up a new generation of good netizens in China; The second is to further popularize network literacy education, and guide the majority of gamers, especially teenagers, to form a civilized and healthy online lifestyle and a network behavior norm of respecting morality and being kind; Third, further strengthen the social responsibility of online game enterprises, and insist on paying equal attention to economic and social benefits.Set an example in fulfilling social responsibilities and strengthening youth’s online protection, promote the healthy development of online game industry, and make important contributions to the construction of network culture with China characteristics; Fourth, we should further use online games to inherit Chinese excellent traditional culture and actively explore its treasures. On the one hand, we should attract netizens to pay attention to, understand, love and inherit traditional culture; on the other hand, we should make good use of the Internet platform to strengthen cultural exchanges between China and foreign countries and promote Chinese culture to "go global".

　　Jin Haifeng, Vice President and Secretary-General of China Cultural Network Communication Research Association and Dean of Network State College of Changchun University, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

　　Facing the vast ocean of network information, every netizen has the responsibility and mission to promote truth, goodness and beauty, socialist core values and the positive energy of social civilization to more people in the position of online public opinion. Jin Haifeng, vice-president and secretary-general of China Culture Network Communication Research Association and dean of Network State College of Changchun University, mentioned in his speech that spreading Chinese excellent traditional culture to teenagers in a simple and enjoyable way through the Internet and games is one of the ways to practice "positive energy of network communication".

　　The Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture points out that "culture is the blood of the nation and the spiritual home of the people. Cultural self-confidence is a more basic, deeper and more lasting force. " Kong Ming, Secretary-General of China Culture and Entertainment Industry Association, pointed out that in the development, production, operation and promotion of games, game enterprises should integrate China’s wisdom, promote China’s culture, spread China’s value, lead the positive energy of the network with Chinese excellent traditional culture, and create a clear and rich space for online entertainment and cultural communication.

　　Xinhua News Agency, Tokyo, April 13th: Feature: "The treatment of nuclear polluted water cannot be arbitrarily advocated by the Japanese government" — — Japanese people gathered to protest against the plan to discharge nuclear polluted water into the sea.

　　Xinhua News Agency reporter Yang Guang Yue Chenxing

　　On April 13, in Tokyo, Japan, people held slogans to participate in a rally in front of the Second House of Representatives of the Japanese House of Representatives. Xinhua News Agency reporter Yue Chenxing photo

　　Two years ago today, the Japanese government decided to discharge millions of tons of nuclear polluted water from the Fukushima Daiichi nuclear power plant into the sea, ignoring opposition at home and abroad. Since the announcement of this decision, the Japanese people have held many rallies and protests. On the 13th, some Japanese people held a rally near the Japanese parliament to protest against the Japanese government’s plan to discharge nuclear polluted water into the sea.

　　According to reports, about 120 people attended the rally in front of the Second House of Representatives of the Japanese House of Representatives that day. The reporter saw at the scene that the protesters covered all ages, and they held slogans such as "Don’t let nuclear pollution pollute the sea" and "Don’t poison the sea". Around the live speaker, the crowd echoed loudly from time to time.

　　On April 13, in Tokyo, Japan, people held slogans to participate in a rally in front of the Second House of Representatives of the Japanese House of Representatives. Xinhua News Agency reporter Yue Chenxing photo

　　Miyoko Kumamoto, who attended the rally at the scene, is 80 years old. She moved to Fukushima Prefecture after retirement, but after the Fukushima nuclear accident in 2011, she was forced to take refuge in Tokyo. People with the same experience set up the "refuge coordination center" to support each other, and Ms. Kumamoto is also a member of the center.

　　She said that she wanted to enjoy an idyllic life in Fukushima Prefecture after retirement. The nuclear accident not only destroyed the lives of local residents, but also endangered people who depend on the sea for a living. We should not remain silent about the Japanese government’s decision to discharge nuclear polluted water into the sea, but should actively speak out against it. "The treatment of nuclear polluted water cannot be arbitrarily advocated by the Japanese government."

　　On April 13, in Tokyo, Japan, people held slogans to participate in a rally in front of the Second House of Representatives of the Japanese House of Representatives. Xinhua News Agency reporter Yue Chenxing photo

　　Yoshiko Furukawa, who gave a speech at the scene, could not hide his excitement, and his trembling voice was constantly amplified. She said that she used to live in Tomokamachi, Fukushima Prefecture, near the Fukushima Daiichi nuclear power plant. "Although discharging the nuclear polluted water accumulated in Fukushima into the sea may enable us to return home earlier, I don’t want others to point at me and say, ‘ The nuclear polluted water was discharged from her neighborhood ’ 。”

　　The organizer of that day’s rally, Inoue Nihiro, said that people who came here today are near Tokyo. Now, similar rallies and protests are being held all over Japan, some initiated by individuals and some organized by groups. In the past two years, we have launched various signature, assembly, demonstration and protest activities, and held a study meeting on nuclear polluted water on the Internet to popularize the knowledge about the dangers of nuclear polluted water.

　　On April 13, in Tokyo, Japan, people held slogans to participate in a rally in front of the Second House of Representatives of the Japanese House of Representatives. Xinhua News Agency reporter Yue Chenxing photo

　　Inoue said that nuclear contaminated water must be stored first to minimize its radioactivity, and then discuss how to deal with it with countries around the world. "If nuclear polluted water is easily allowed to be discharged into the sea this time, it will be thrown into the sea as long as nuclear pollution occurs in the future."

　　On April 13, 2021, the Japanese government officially decided to filter and dilute millions of tons of nuclear polluted water from the Fukushima Daiichi nuclear power plant and then discharge it into the sea. In January 2023, the Japanese government set the discharge time of Fukushima nuclear polluted water as "this spring and summer".

　　On April 13, in Tokyo, Japan, people held slogans to participate in a rally in front of the Second House of Representatives of the Japanese House of Representatives. Xinhua News Agency reporter Yue Chenxing photo

　　On April 13, in Tokyo, Japan, a man took part in a rally in front of the Second House of Representatives of the Japanese House of Representatives with a slogan. Xinhua News Agency reporter Yue Chenxing photo