Play two festivals ｜ Golden Week travel vane AI customization, depth and cultural immersion are just the right time
Cover journalist Li Xuedan
The National Day Golden Week in 2025 is just around the corner. Compared with previous years, this year’s tourism market presents a more complex and diverse picture. According to the data of several online travel platforms, the demand for travel has ushered in a "retaliatory" outbreak, but the choice of tourists has become more rational and savvy-from "where to see" to "what to experience". The traditional mode of punching cards in scenic spots is ebbing, and the era of "new tourism" based on interest and in-depth experience has arrived.
Manager’s holiday plan
@ "Hot spot is reading" Ji Yue: Pay attention to the new trend of "emotional value-driven travel"
Regarding the travel recommendation of the Golden Week, Ji Yue, the manager of "Hot Spot Reading", said that holidays are essentially a "system restart" for high-tempo workers, and for a P person who has no plans, I chose a free and casual holiday mode. Maybe I will stay at home and spend more time with my family, but this is just my A side. On the other hand, professional inertia makes it impossible for me to really "keep my ears closed to things outside the window". My B-side state is to dynamically observe the "wind vane" in the field of holiday travel while resting. This is more like a rest and extension of thinking. The recent popularity of "Chicken Chop Brother" is a very interesting phenomenon. It perfectly interprets the new logic of contemporary literary travel. In the interaction full of fireworks, its communication power may far exceed imagination, and behind it is the public’s strong desire for truth, affinity and interesting content.
Therefore, if I make a "travel recommendation", I may not be specific to a certain scenic spot, but recommend everyone to pay attention to and think about this new trend of "emotional value-driven travel". Discover on the journey that a city is infused with personalized charm.
AI travel butlers are popular, and "super personalization" is customized as standard.
Say goodbye to the same raiders, and your journey is tailor-made after deep understanding by AI. Relevant reports predict that more than 35% of tourists will use AI tools for itinerary planning, and the booking volume of related products is expected to increase by 80% compared with 2024. The platform provides a "one person, one journey" solution by analyzing users’ social preferences, consumption habits and even emotional states.
The popularity of AI has upgraded travel planning from the manual work of "information screening" to the collaboration of demand matching. The core job of tourists has changed from "finding a raider" to clearly expressing who I am and what I want to AI.
"Deep Space Vacation" and "Zero Carbon Travel" can become new luxury goods in a sustainable way.
Under the background of climate change, "sustainability" is no longer a slogan, but a kind of consciousness and taste of high-level travelers. Thinking about the future of mankind under the pure starry sky and fulfilling the responsibility of being a citizen of the earth on a zero-carbon journey will bring spiritual satisfaction far more than material enjoyment.
Highlight destination recommendation:
Qinghai Lenghu Mars Town: It has the best astronomical observation conditions in Asia. During the National Day, you can not only watch the stars under professional guidance, but also stay in the "Mars Camp" and participate in research projects that simulate the survival of Mars.
Lishui, Zhejiang: As "the first ecological city in China", it provides a complete closed loop of "zero carbon travel". Visitors can stay in the "Zero Carbon B&B" transformed from abandoned villages, ride the "National Forest Trail" and offset the carbon footprint of this trip by participating in tree planting activities.
Phenomenal IP drainage, starting from a scene, a drama and a story.
The proportion of users who plan to travel because of popular movies, games and literary works is expected to reach 45%. Whether a destination can create a cultural IP with lasting influence directly determines the "visibility" of its Golden Week.
Highlight destination recommendation:
Xi ‘an, Shaanxi: In recent years, there have been many cases in which film and television dramas are connected with local cultural tours, bringing huge "traffic" to the shooting place. Many film and television works have also become new business cards for cultural tourism in cities, attracting more and more people to "go to a city for a TV series and a movie". Among them, Xi ‘an on the big and small screens is particularly fascinating.
Reporting/feedback