Practice the basic skills of improving the efficiency of international communication

　　[Study and implement the spirit of the Third Plenary Session of the 20th CPC Central Committee]

　　Communication power determines influence, discourse power determines initiative, and international communication ability is an important part of a country’s comprehensive national strength. At present, China’s contact with the world is getting closer and more frequent, so it is necessary for us to improve the efficiency of international communication and enhance the right to speak internationally. At the Third Plenary Session of the 20th CPC Central Committee, it was proposed to "build a more effective international communication system". General Secretary of the Supreme Leader stressed: "We must constantly enhance the soft power of the country’s culture and the influence of Chinese culture. Promote the reconstruction of the international communication pattern, innovate and carry out online publicity, and build a multi-channel and three-dimensional external communication pattern. " Facing the complicated domestic and international situation, the new round of scientific and technological revolution and industrial transformation, and the people’s new expectations for a better life, we need to further deeply understand the era value of international communication, accurately grasp the characteristics of international communication, strive to build a more effective international communication system, and create a good external public opinion environment for promoting Chinese modernization.

　　1. Deeply understand the importance and necessity of strengthening and improving international communication under the new situation.

　　International communication is an important link between different countries and regions. Strengthening the construction of international communication ability and doing a good job in international communication play a vital role in enhancing the soft power of national culture, promoting Chinese culture to the world better, forming an international discourse right that matches China’s comprehensive national strength and international status in the new era, and creating a good external public opinion environment. Building a more effective international communication system is an important part of building a strong cultural country.

　　The requirements of the times to enhance the influence of Chinese civilization. The great changes that have never happened in the world in the past century have accelerated their evolution, and the great rejuvenation of the Chinese nation has entered an irreversible historical process. To enhance the influence of Chinese civilization’s communication power is faced with both new strategic opportunities and new challenges of the times. On the one hand, in recent years, with the rapid growth of China’s economy and the promotion of its international status, the international community has paid more and more attention to China, and more and more countries are willing to listen to China’s voice, which provides a good opportunity for Chinese civilization to go global. On the other hand, due to the differences in history, language and cultural background, Chinese civilization is often misunderstood and prejudiced in the process of international communication, and even deliberately smeared, which affects the positive image of China in the international community. Since the reform and opening up, we have made remarkable development achievements, and our international status and influence have been greatly enhanced. However, to some extent, we still face some problems in the international public opinion field, such as "we can’t explain the reason clearly", "we can’t spread it" and "we can’t spread it". It is urgent to express our views and positions more effectively in order to win more understanding and respect. In global information circulation, mastering the right to speak is the key to enhance cultural influence. It is an important mission entrusted to us by the times to strengthen and improve international communication and enhance the influence of Chinese civilization.

　　Adapt to the urgent needs of the new round of scientific and technological revolution and the rapid development of industrial transformation. Historically, every innovation of information technology will become an important force to promote changes in the field of communication. At present, we are in an unprecedented wave of technology, and breakthroughs have been made in frontier scientific and technological fields such as artificial intelligence, big data and genetic engineering. These technologies have not only spawned a large number of new industries, new formats and new models, but also profoundly changed the mode of information exchange and cultural communication between countries. The speed, breadth and depth of information dissemination have reached an unprecedented level, and information dissemination on a global scale is more convenient and efficient. At the same time, the wide application of these technologies has profoundly reshaped the media structure, public opinion ecology and cultural format. Emerging media has risen rapidly with the characteristics of fast communication and strong interaction. Various voices and opinions are intertwined, forming a complex and changeable public opinion pattern; Cultural formats are also constantly innovating and changing, showing the characteristics of diversification, integration and intelligence. Therefore, it is particularly urgent to keep pace with the times, strengthen the capacity building of international communication, promote the digital and information transformation of international communication, and improve China’s right to speak and influence in the international public opinion field.

　　The proper meaning of promoting global civilization exchange and mutual learning. History tells us that only through exchanges and mutual learning can a civilization be full of vitality. It is with an open, inclusive and eclectic attitude that Chinese civilization thrives, prospers and lasts forever in constant exchanges and mutual learning with other civilizations. Various civilizations created by human beings complement each other and together form a magnificent picture of human wisdom. General Secretary of the Supreme Leader profoundly pointed out: "Civilization is colorful because of communication, and civilization is enriched because of mutual learning. The exchange of civilizations and mutual learning is an important driving force for the progress of human civilization and the peaceful development of the world. " With the in-depth development of economic globalization, countries are increasingly closely linked, and exchanges and mutual learning between different civilizations have become the general trend and the trend. However, due to differences and differences in various aspects, barriers and misunderstandings between civilizations still exist. As a bridge to communicate different cultures and promote mutual learning of civilizations, international communication is becoming more and more important. A more inclusive and effective international communication system can cross the language barrier, melt the gap between civilizations, promote people of all countries to enhance understanding, establish closer cooperation on the basis of forming a broad consensus of the international community, and provide strong support and solid guarantee for promoting global exchanges and mutual learning of civilizations and promoting the common progress of human civilization.

　　2. Adhere to the concept of systems and strive to build a more effective international communication system.

　　Building a more effective international communication system is undoubtedly a complex system engineering. We should accurately grasp the internal mechanism of international communication, follow the internal law of cross-cultural communication, have a keen insight into the new trends and new trends of global information communication, adapt to the ever-changing communication ecology, actively embrace the infinite possibilities brought by the new technological revolution, tell the story of China well, spread the voice of China well, show the true, three-dimensional and comprehensive image of China, and let the world better understand China.

　　Construct a multi-channel and three-dimensional external communication pattern. External communication means that we should broaden our horizons, understand different cultures with different styles, communicate with people of different countries on an equal footing, and learn from each other. Therefore, it is the inherent requirement of international communication to reshape the multi-channel and three-dimensional external communication pattern. On the one hand, adapt to the changes in the global communication pattern and create a multi-agent and wide-ranging communication ecology. Promote coordination and cooperation in the fields of propaganda, diplomacy, economy and trade, tourism and sports, and promote the collaborative efforts of relevant departments, media, think tanks, enterprises and universities. Make full use of emerging Internet media (such as social media platforms), mobile media (such as SMS, App push, etc.) and professional media in specific fields (such as academic journals and industry information platforms, etc.) to expand the coverage of information and improve communication efficiency. On the other hand, scientifically formulate communication strategies. To carry out multi-level and diversified communication for different audiences, from macro-publicity at the national level to micro-display of local characteristics, from authoritative release of official media to diversified expression of folk voices, efforts should be made to explore content innovation, form innovation, carrier innovation and discourse innovation, break the single mode of information transmission, and comprehensively use digital media technologies such as words, pictures, audio, video, games and animation to strive for liveliness, accurate communication and comprehensive coverage.

　　Accelerate the construction of China’s discourse and China’s narrative system. Contemporary China is experiencing the most extensive and profound social changes in China’s history, and is also carrying out the most grand and unique practical innovation in human history. In this era, our international communication work must closely follow the concerns of international public opinion and show China’s great achievements and unique experiences in various fields through vivid, concrete and true stories. These stories should not only have depth, but also have temperature, which can touch people’s hearts and resonate. General Secretary of the Supreme Leader stressed, "We should base ourselves on the land of China, tell the story of Chinese civilization well, and show the world a credible, lovely and respectable image of China. It is necessary to make clear what kind of civilization and country China is, Chinese’s world view, world view, social view and moral view, show the long history and humanistic details of Chinese civilization, and make the world understand China, China people, the Communist Party of China (CPC) and the Chinese nation. ". Focus on the overall situation of national development, and create a symbolic narrative discourse with China characteristics. These words should accurately reflect China’s development philosophy, development path and development achievements, and at the same time, they should have an international vision and global significance, which can attract extensive attention and recognition from the international community. Pay attention to the diversity and pertinence of expression, and realize global expression, regional expression and personalized expression according to the different needs of audiences in different regions and cultural backgrounds. Strengthen the theoretical support of international communication and actively construct China’s independent knowledge system.From China’s practice, we can extract new ideas, theories and expressions with academic rationality, so as to fully and vividly show the story of China and the ideological and spiritual strength behind it.

　　Make good use of the power of cultural civilization. Civilization, like water, moistens things silently, and can cross national boundaries, communicate with the soul and build a bridge of mutual understanding and respect. On the one hand, we will carry out the global communication project of Chinese civilization. In the profound and endless Chinese civilization, we should deeply explore the cultural essence that transcends historical time and space, crosses national boundaries, endures for a long time, and is full of eternal charm, spread those cultural products that contain profound philosophy and humanistic spirit and have contemporary value, clarify the historical origin, distinctive characteristics and contemporary China values of Chinese excellent traditional culture, clarify the world civilization significance of Chinese modernization road, enhance the international community’s understanding and recognition of Chinese culture, and promote exchanges and mutual learning among different civilizations. Encourage and support the international promotion of outstanding Chinese cultural works, and promote outstanding cultural works to "go out to sea" through new channels and new ways; Support writers, artists, experts and scholars to take root in life and devote themselves to creation, create a batch of cultural works that fuse ancient and modern, connect China and foreign countries, vigorously spread the achievements of contemporary China cultural innovation to the world, and show the unique charm of Chinese culture from all directions and angles. On the other hand, we will promote the construction of bilateral and multilateral cooperation mechanisms for civilized exchanges and extensively participate in the dialogue among world civilizations. Dialogue among civilizations is an important carrier of human civilization exchange. General Secretary of the Supreme Leader sent a congratulatory letter to the first World Classics Congress, pointing out: "China is actively committed to promoting the inheritance and development of civilization, strengthening international cultural exchanges, promoting the dialogue of global civilizations, paying attention to seeking wisdom and drawing nutrition from different civilizations, and is willing to work with all parties,Practice the global civilization initiative, work together to solve various challenges faced by mankind and jointly promote the development and progress of human civilization. Therefore, we should strengthen international cultural exchanges and cooperation, explore the construction of a global network of dialogue and cooperation among civilizations, enrich the contents of exchanges, expand cooperation channels, promote the inheritance and development of civilizations, promote exchanges and mutual learning among civilizations, and make the world’s civilized gardens colorful and full of business.

　　Constantly explore new modes of international communication. Science and technology is the core factor driving the paradigm and pattern change of international communication. At present, a new round of scientific and technological revolution is in the ascendant, and new information technology is developing rapidly, which has constantly spawned various new formats, new applications and new models in the field of international cultural communication. In particular, new technologies such as generative artificial intelligence are setting off a new round of intelligent knowledge production and information dissemination revolution, which has a multi-dimensional impact on international communication. We should grasp the vast opportunities created by the era of intelligent media for international communication, explore diversified communication channels, and expand the platforms and channels for international communication of Chinese culture. Make full use of modern social media platform for cultural communication, share and introduce Chinese excellent traditional culture through games, videos, pictures and texts, create a digital, networked and intelligent cultural communication platform, and use algorithm recommendation and data analysis to realize accurate push and personalized customization of cultural content. At the same time, virtual reality and augmented reality technology are used to create an immersive cultural experience, so that the audience can feel the charm of culture and realize the digital empowerment and intelligent transformation of cultural communication. Vigorously promote the innovation of cultural formats. Based on cutting-edge technologies such as artificial intelligence, 5G and cloud computing, new links, new chains and new forms are derived from the superposition of various fields of the existing cultural industry. Encourage and support the innovation of cultural enterprises, promote the integration of cultural industries with science and technology, tourism, education and other fields, and expand cultural communication channels. In addition, we should make good use of emotional expression to promote emotional resonance. With the help of diversified, scene-based and intelligent cyberspace,Create more convincing, appealing and empathetic expressions, build a bridge of people-to-people exchanges, better link with the world, more vividly display the colorful image of China, and promote Chinese culture to the world better.

　　(Author: Zhang Yi, special researcher of Socialism with Chinese characteristics Thought Research Center, the supreme leader of Fujian Province, and professor of Marxism College of Fujian Normal University)