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　　Source: New Consumer Daily

　　NIO, which has always claimed not to reduce prices, still failed to hold on.

　　Recently, NIO announced that it will untie the lifetime power exchange rights from the vehicle price: the original 4 times a month /6 power exchange given to users is no longer the basic car rights, and the price of all NIO models is also reduced by 30,000 yuan.

　　For consumers, due to the different areas where the NIO power station is located, the electricity and service fees charged will also vary. At the same time, according to the different car habits of the owner, the discounted 30,000 yuan of the lifetime power exchange rights will also reflect different practical values.

　　New Consumer Daily reporters found through interviews that NIO is not the only brand, and other brands of new energy vehicles have also shrunk in their rights to charge and replace electricity. Some industry insiders believe that these changes in strategy are in response to the increasingly fierce competition in the new energy vehicle market.

　　Lifetime free power exchange rights can be "discounted"

　　Does not affect current car owners

　　NIO cars ushered in the first price reduction this year, up to 30,000 yuan. Corresponding to the price reduction, the first owner’s car purchase rights also "depreciated".

　　Li Bin, Founder, Chairperson and CEO of NIO

　　After the news was announced, it triggered a heated discussion. Li Bin, founder, chairperson and CEO of NIO, responded to the adjustment on the NIO community: This adjustment has been discussed internally for a long time, and the opinions and suggestions of some users have been listened to. There are too many aspects to consider, and it is still being deliberated at three o’clock today. Now is the most appropriate time to release, and there must be some thoughtless aspects, and it is impossible to satisfy everyone.

　　Li Bin calculated an account, NIO’s current number of car owners exceeds 330,000, if these owners change cars in the next three years, the price reduction of 30,000 yuan means more than Ten Billion Subsidy.

　　Previously, in order to cultivate users’ power exchange habits, NIO had promoted unlimited free power exchange rights, which were adjusted to 6 free power exchanges per month after August 2021.

　　In April this year, NIO further reduced the rights and interests of the first owner: it involved canceling the free home charging pile, further reducing the number of free power changes to four times, and upgrading the previous NOP + to the official version, with a monthly subscription price of 380 yuan.

　　In June this year, the adjustment directly throws two choices to the owner: to 30,000 yuan car purchase discount, or to enjoy up to 4 times a month of lifelong free electricity exchange, lifetime monthly 8GB free vehicle to everything service, and 10 years of vehicle quality assurance.

　　"If you pay the deposit to buy the new ES6 and ES8 before July 31 this year, you can still enjoy free home charging piles. Before August 1 this year, you can decide whether to choose the 30,000 yuan discount or the’rights upgrade package ‘. Even if you choose the 30,000 yuan discount, NIO will still provide 10 years of unlimited mileage quality assurance for the Sandian system."

　　Liu Yang also added: "For users who have already picked up the car, the first owner’s rights and interests remain unchanged, but they can choose to give up the original free power exchange rights and deduct the purchase price for the new car according to their own needs."

　　NIO used to stick to the bottom line of "no price reduction"

　　But it can’t stop the sales decline

　　NIO founder and president Qin Lihong said at the Shanghai auto show that NIO would not engage in price wars, but pursue one-step pricing. He admitted that NIO’s gross profit margin is not high, and companies with gross profit margins of 30% to 40% may be able to reduce prices appropriately, but NIO will not do so.

　　"No price reduction" used to be one of the two principles Li Bin set for NIO, but the financial data and sales volume made Li Bin’s anxiety palpable.

　　The Q1 financial report of 2023 shows that NIO’s revenue is 10.68 billion yuan, an increase of 7.7% year-on-year., of which the main business revenue of automobile sales is 9.224 billion yuan, a decrease of 0.2% year-on-year.

　　Data show that in the first quarter of this year, NIO deliveries were 31,000 units, an increase of 20.5% year-on-year and a decrease of 22.5% month-on-month. In April this year, NIO new car deliveries were 6,658 units, an increase year-on-year but a decrease of 35.8% month-on-month.

　　Among them, the delivery volume in April and May was only 6,658 and 6,155, less than 7,000 for two consecutive months. In contrast, Li Auto delivered a total of 106,500 new cars from January to May this year, achieving quarterly profit again.

　　In this regard, Li Bin responded positively: "NIO has indeed gone against the tide recently, but it is also expected, because the products are being switched, and the new models ES6 and ES8 have been delivered. The delivery volume will definitely increase gradually. Don’t worry, as for the rumors, don’t pay attention."

　　NIO’s goal for 2023 is to sell 250,000 vehicles and break even in the fourth quarter. So far, the company has delivered 43,900 new vehicles, only 17.6% of the annual task, far from meeting expectations.

　　In order to sell, NIO can only reduce prices in exchange for services.

　　Zhang Yazhi, marketing/Chief Sales Officer at Guangzhou Honda Motor First Sales Co., Ltd., commented: "The price reduction of all NIO models and the separate sale of’lifetime replacement rights’ is a controversial decision, but it is undeniable that due to the large price reduction, it is attractive to those’potential consumers’."

　　Is the NIO owner’s rights upgrade package worth 30,000 yuan?

　　Other brand equities are also shrinking

　　This also raises a question: is it more cost-effective to choose a discount, or is it more cost-effective to choose a "rights upgrade package"?

　　"It all depends on your car habits," Mr. Liu told the New Consumer Daily. "If you use your car more frequently and have a lot of mileage, then the power exchange rights are more suitable for you."

　　NIO staff member Liu Yang explains the issue of electricity replacement charges

　　Meng Wei (a pseudonym), a Beijing-based owner of NIO, told the New Consumer Daily: "I use the car more frequently. I change it about 10 times a month, and I need to pay for it six times a month. It costs about 11,000 yuan a year to change the electricity."

　　According to Meng Wei’s way of using the car, 30,000 yuan can be used for him for about 2.7 years.

　　He added: "The charging method of the NIO power station is based on the difference between the current remaining power and the full power, but I will not change the power every time I run out of power. For example, my ES8 is fully charged at 100 kWh, and when I use only 20 kWh, I need to be charged 80 kWh for electricity and service."

　　New Consumption Daily reporter learned that the NIO power station is located in different areas, and the electricity and service fees charged will also vary. Taking Beijing as an example, the power station in the Shangdian service area in Changping District has an electricity price of 0.73 yuan/kWh and a service fee of 0.53 yuan/kWh; while the power station in Chaoyang District is 1.31 yuan/kWh and a service fee of 0.8 yuan/kWh.

　　According to the calculation, if the battery with a capacity of 100 degrees is exhausted every time, the owner will spend 6,048 yuan and 10,128 yuan per year at the above two charging stations according to the four power changes per month. The time it takes to spend 30,000 yuan is 4.96 years and 2.96 years respectively.

　　The reporter who visited China-Singapore Consumer Daily found that not only NIO, but also the rights and interests of new car users of other brands are shrinking. In fact, in addition to NIO, other new energy vehicle companies are also charging and replacing electricity, more or less shrinking the rights and interests of some owners.

　　XPeng Motors has always insisted that the first owner enjoys a lifetime free charging service, with an annual charging limit of 3,000 kWh. After 2022, the charging limit will be reduced to 1,000 kWh.

　　FAW-Volkswagen has removed the 0 down payment battery rental policy for owners of ID new energy models, and the option rights have also shrunk accordingly.

　　Tesla updated its permissions for Model S/X supercharging service in May. Previously, older Model S/X models enjoyed lifetime free supercharging rights.

　　Only the first owner of the new Model S/X on sale today can enjoy a 3-year free supercharge benefit, and if the old model is replaced with a new model, the lifetime overcharge benefit will be replaced by the 6-year free overcharge benefit for the first owner.

　　Zhang Yazhi told the New Consumer Daily reporter: "From a corporate perspective, the price reduction of all NIO models and the separate sale of’lifetime power exchange rights’ may be to cope with competitive pressure and increase sales and market share. As the competition in the new energy vehicle market becomes increasingly fierce, various companies are adopting different strategies to compete for market share."

1905 movie network news What exactly is an actor’s face? Is it because the character finds it? Or is it because of this face that a character doesn’t exist?

　

In 2018, Cai Mingliang shot a 78-minute film with 14 shots aimed at 13 faces. The faces of these ordinary people were quietly scrutinized by Cai Mingliang’s camera, with wrinkles and pores, telling the plain and dusty past. "Can we just gaze at the most subtle changes in life?" Cai Mingliang said about the film that only shot faces.

Diao Yinan felt the same way about the actor’s face. He wrote a story about a fugitive, about which he also imagined: "Animals at night, like in the jungle on the edge of the city, lurking or attacking at night, or evading hunters."Finally, the face became Hu Ge, and the character was called Zhou Zenong.

one

Before Zhou Zenong, Hu Ge didA handsome guy for over 20 years.When he was a child, he was a member of the Shanghai TV Station Xiaoying Star Art Troupe, and the middle school was the head of the Xuhui District Student Repertory Theatre Troupe. After that, he was admitted to the Shanghai Drama Academy naturally.His senior sister, Wan Qian, who was in the play, remembered when Hu Ge first started school:"When I first met him, he was a young man who was very handsome. He was also one of the most handsome guys in our school."Because he was handsome, Hu Ge got the chance to play Li Xiaoyao, the protagonist of "Legend of Immortals and Swords" in his junior year.

Hu was then classified as one of the earliest beneficiaries of typing among the young actors who startled him with China’s first Xianxia drama– – At that time, there were not many actors suitable for male leads in domestic costume dramas.

During that time, he played a lot of young heroes in ancient costumes who flew around, giggling and carefree. In "Legend of Immortal Sword and Flying Immortal" and "Flying Immortal Outside Heaven", he had similar hairstyles and played similar roles.

Until 2010’s "Myth", when he played the role of a general, he suddenly felt that if there were bangs, the role would not be valid. At Hu Ge’s own initiative, Qin Dynasty general Meng Yi became the first character of Hu Ge to show his whole face in ancient costumes.

A colleague of Hu Ge’s company once recalled this incident to the media:"Since he has already adjusted his mentality, why can’t I adjust my mentality, so I agreed to him."

After "Myth," Hu Ge deliberately avoided his familiar costume idol dramas. He got Chen Cong from "Bitter Coffee," then the Kangba man Tashi Pingtso from "Shangri-La," and then Xie Feifan, the head of the fashion group of "Modern New Humans."

Do everything, but don’t act in costume idol dramas.This was probably Hu Ge’s first attempt to step outside his comfort zone. But his most successful TV drama in those years was the ancient costume idol drama "Xuanyuan Sword" created by the Tang Dynasty.

Transformation sounds like a simple word.9 pinyin letters, 17 strokes. But achieving these two words has never been easy.

At an event, he met fellow actor Yan Ni, who then recommended him to the crew. In Yan Ni’s intuition, Hu Ge would not resist playing a sister-brother relationship with herself.

This time, by chance, Hu Ge found a door to knock again after shrinking back to "Xuanyuan Sword". This play he finally received that he wanted to play, the three satellite TV broadcasts once included the top three ratings at the same time, and the final audience ratings were all brokenOne percent.

And then, yeah.In 2015, "The Pretender", "Langya Bang" and "Good Times" were broadcast in three parts, including spy warfare in the Republic of China, ancient costumes, and urban idol emotions.

Hu Ge became the absolute brightest actor in the TV drama circle.But for actors, there is always a dream of starring in a movie of their own. Hu Ge has made many cameos, but he always seems to miss the lead role.Until, until Diao Yinan.

two

　Diao Yinan hesitated about choosing Hu Ge as the lead in her first film, but the producer Shen Qian persuaded him to meet Hu Ge. In Shen’s eyes, Hu Ge is like Abe Kuan and a bit like Zhongdai Daya. She sent a photo of Zhongdai Daya to Hu Ge and said that the older he gets, the more he looks like you.

　

At Shen Yan’s suggestion, Diao Yinan went to watch "Langya Ranking" and suddenly found the face of the fugitive from Hu Ge. In 2017, Diao Yinan met Hu Ge in Shanghai. The next day, Hu Ge rode his motorcycle to find Shen Yan to get the script. After reading it that day, he called Shen Yan and said:

　

"I’m very willing to join this movie."

What kind of movie is this? The first scene of the opening scene, in a cold rain, dim and ambiguous colors, Hu Ge appeared. His first scene was a close-up of that face.

　

With a snap, it was projected on the delicate and clear screen of the Lumière Hall of the Cannes Film Palace.

　

This face was thin and dark. It was completely different from those optimistic young heroes before.

　

Mr. Diao said he would not tell Mr. Hu that he had been given extensive close-ups during the shoot. He took pictures of Mr. Hu’s face because of its linear and expressive contours: "His face reminds me of an animal at night, especially his gaze and eyes."

Wan Qian remembered seeing Hu Ge in the crew once. There was no opposite scene between the two. That was when she left work and he finished work. Wan Qian found that Hu Ge had become completely different from "Hunting Ground". "Very thin. Black and thin, the whole person is very decadent."

　

This slump is the state Hu Ge found for Zhou Zenong. After joining the cast, he deliberately kept a certain distance from the other actors in the crew. "Maybe in my past personality life, I would quickly integrate with everyone and become one with each other. But in this drama, I made myself isolated," Hu Ge said.

He is indeed someone who is easy to make friends with others. Shen Qian talks about Hu Ge in life, and he is a person who gets along very well with non-professional actors.

　

The actors also met three weeks ago when the film was remastered at the film’s late-stage company on South Station Road. "It’s very interesting, it seems that the South Station has been moved to Shanghai again."

　

In addition to maintaining this isolation, he watched a large number of movies and books before filming began. Ryan Gosling’s "Drive to Death," Alain Delon’s. Diao Yinan let him watch Camus’s novel "The Outsider," and a large number of Antonioni movies.

　

The reason for watching these movies and books came from Hu Ge’s uncertainty about his performance. "I have a lot of concerns, because I may have acted in TV dramas before, and there will be more commercial ones. I’m very nervous, and I don’t know how to quickly adjust my state from the performance state of TV dramas to the state of movies."

Before filming, he went to Wuhan to experience life. In addition to learning Wuhan dialect, he also walked around the streets with his language teacher to observe the lives of the locals. The language teacher took him to the most ordinary streets. But this face, which used to appear on the screen for three quarters a year, and was broadcast on three TV stations at the same time, always had the possibility of being recognized.

　

Hu Ge thought of a way, he customized a few sets of cleaning workers’ clothes online, and printed four words on the back: Zenong Cleaning. As soon as the clothes were worn and the hat was worn, no one recognized it. "It’s very good, no one will pay attention to us." When talking about this matter, Hu Ge smiled.

three

These were all preparations for the character’s external image. But for the character’s heart, Hu Ge felt that he had never found a way.

　

After a month and a half of joining the group, he had been using his usual experience to build up his confidence, but suddenly realized that he was wrong. Diao Yinan saw the change in Hu Ge’s state, and when chatting with him, Hu Ge said that he felt that he was not fully integrated.

　

This chat made Hu Ge think about what kind of state he should be in in this movie where he starred for the first time. He thought that maybe he should keep both the good and the bad. This idea was approved by Diao Yinan. So Hu Ge slowly linked his true mentality to Zhou Zenong.

Hu Ge began to try not to sleep, trying to look a little tired and more haggard. For Zhou Zenong, he imagined the changes in his facial muscles caused by the haggard feeling when the fugitive had no food or water. This change, in Hu Ge’s view, was the effect of makeup.

　

85% of the scenes in "The Wild Goose Lake" are night scenes. The movie is a smooth shot, which helps the actors step into the character’s heart, but is a willful choice for the director.

　

Shooting in order, there will be a period of time without Hu Ge’s role. During this time, in addition to resting, Hu Ge relies on fitness to keep himself thin and at the same time maintain fatigue.

　

It’s not the first time he’s added a lot of design to his character. Before "The Wild Goose Lake," he had a cameo role as director Shunji Iwai.

For the role that didn’t have many scenes, he imagined the feeling of many characters and the rhythm of the performance. But when he came to the scene, he found that the director’s requirements were far from his own.

　

Speaking of this role again, Hu Ge said that making a movie made him realize that he needed to find a way to satisfy the director and return to expressing his role.

　

But "The Wild Goose Lake" is different. Hu describes the director’s torment as "boiling a frog in warm water." Television directors rarely demand that an actor’s breathing rise and fall or how often he blinks, but Diao asks him not to blink twice after turning the camera on Hu Ge.

　

"Did I think it was that much different at the time? But it’s really a different feeling! We sound like this subtlety is impossible for the audience to detect, but when the big screen amplifies the performance, that’s it." Hu Ge said that the TV series gave the audience 40 episodes, and the audience can slowly believe in the character. But the movie is only 2 hours long. How can the audience still resonate with the character’s experience on the blank screen after the end is really a challenge.

Gui Lunmei, who has worked with director Diao Yinan, also feels uneasy. But she thinks Hu Ge is a quiet and composed presence. "I’m lucky to have such an opponent, because sometimes when you meet some actors, he will interfere with your performance. But in addition to interpreting his own role, Hu Ge also gives us a lot of space, and the chemistry between the two of us is very comfortable." Of Hu Ge, Gui Lunmei said.

　

Recalling their collaboration with Hu Ge, Gui Lunmei felt that their rivalry scenes were slowly brewing. Speaking of being on the set, she suddenly realized that there was not much verbal discussion during filming, "But during the process, even I sometimes had some feelings that he was supporting me."

　

The most important scene between the two took place in a boat on the lake. That scene was difficult to shoot because there were too many uncontrollable factors on the lake. There needed to be waves, but the wind was fast and the waves were big, so the movie couldn’t be shot. Later, the wave boat was used, but as soon as the first shot started, the wave boat went too fast, and a big wave hit Hu Ge’s face. "I thought it was too absurd at the time," Hu Ge said.

Is jumping out of his familiar circle telling the audience that Hu Ge is also changing? When we threw this question to him, Hu Ge said that he was naturally hypocritical, or liked to toss.

　

He said that his toss is to see if he has more room. Because until now, he has not seen his end.

　　Xiaomi air conditioner is a smart home product with a variety of modes to choose from to meet the needs of different users. This article will introduce the common modes of Xiaomi air conditioner and its adjustment methods to help users better use Xiaomi air conditioner.

　　cooling mode

　　The cooling mode is suitable for hot summer weather and can quickly reduce the indoor temperature. On the remote control of the Xiaomi air conditioner, find the "Mode" button and select the "Cooling" mode after pressing it. The desired indoor temperature can be set by adjusting the temperature button. For example, set the temperature to 25 degrees Celsius and the air conditioner will work to keep the indoor temperature around 25 degrees Celsius.

　　Heating mode

　　The heating mode is suitable for the cold winter and can provide a warm indoor environment. Similarly, on the remote control of the Xiaomi air conditioner, find the "mode" button and select the "heating" mode after pressing it. Set the desired indoor temperature by adjusting the temperature button. For example, set the temperature to 20 degrees Celsius and the air conditioner will work to keep the indoor temperature around 20 degrees Celsius.

　　dehumidification mode

　　The dehumidification mode is suitable for humid environments and can reduce indoor humidity. On the remote control of Xiaomi air conditioner, find the "Mode" button and select the "Dehumidification" mode after pressing it. The desired humidity level can be set by adjusting the humidity button. For example, set the humidity to 50% and the air conditioner will work to keep the indoor humidity around 50%.

　　automatic mode

　　Automatic mode is the intelligent mode of Xiaomi air conditioner, which automatically adjusts the working mode according to the indoor temperature and humidity. On the remote control of Xiaomi air conditioner, find the "Mode" button and select "Automatic" mode after pressing it. The air conditioner will automatically switch the cooling, heating or dehumidification mode according to the indoor environment to maintain a comfortable indoor environment.

　　Overall, Xiaomi air conditioner has a variety of modes to choose from, and users can adjust them according to their actual needs. Through the mode button and temperature/humidity button on the remote control, users can easily switch and adjust the working mode and parameters of the air conditioner to obtain a comfortable indoor environment.

On August 3, Hengda contributed a high-profile press conference to the world.

(The first six models of Hengchi were released globally)

At the press conference, accompanied by long-lasting cheers and applause, the first six pure electric vehicles of Hengchi were finally unveiled. It is understood that in order to ensure that Hengchi would surprise four people as soon as it appeared, Xu Jiayin visited Europe, America and Japan many times last year, and finally promoted the strategic cooperation between Evergrande and 15 top styling masters around the world, injecting the strongest "value gene" into Hengchi.

Sure enough, the Hengchi 1-6, which was personally designed by international design masters such as Anders Warming, Michael Robinson, and Maruyama Gonggu, not only quickly triggered intense discussions on the spot with its appearance, but also exploded the headlines of major media. Among them, the Hengchi 5, built by Maruyama Gonggu, is a representative of the pure electric A-class SUV in the series. Its sporty and powerful design can be predicted to become the first choice for young people.

(Heng chi 5)

(Heng chi 5)

(Heng chi 5)

(Heng chi 5)

(Heng chi 5)

From the appearance point of view, the front headlights of Hengchi 5 use the H-shaped elements of the Hengchi series. The headlights on both sides are dart-shaped, which is domineering and fierce. The middle is connected by a long and narrow light strip. From a distance, it is a capital letter H, which is very recognizable. Under the light strip, a unique high definition display screen design is used, and the parametric texture formed by the LED light strip is arranged above, which lights up the effect such as the angel wings that are about to unfold, making the style of the whole car more intense.

From a practical perspective, the class-leading oversized body and super-long wheelbase give the Hengchi 5, a compact SUV, a complete sense of space. It is worth mentioning that the roof is also equipped with searchlight equipment, which can effectively avoid potential crises when off-road. The multi-faceted protection is truly intimate, and the oversized panoramic sunroof also creates a perfect visual experience for the owner.

To have good looks and strength, Hengchi 5 will surely hit the hearts of young people with a dark horse trend and impact the power SUV market.

　　International Online auto channel News: On July 20th, China Star flagship SUV— — Xingyue L is listed globally in Hangzhou Olympic Sports Center Gymnasium. The new car has launched two power combinations, 2.0TD-7DCT EVO and 2.0TD Hi-Tech -8AT, with a market guidance price of 137,200-185,200 yuan. Among them, the price of Cuiyu Magic Color Set is 5000 yuan, including Cuiyu Magic Color Special Car Paint+Cuiyu Double Suede Interior, Double Five-spoke Pulse Exclusive Wheels+Magic Color Exclusive Car Keys. As a brand-new flagship SUV born in CMA architecture, Xingyue L matches smart technologies such as Geely Galaxy OS system and HWA high-speed driver assistance system, and at the same time supports global FOTA cloud upgrade. With a product value of 300,000, it completely surpasses the strong joint venture brand without users spending a penny, setting a new benchmark for the high-end value of China Star flagship SUV.

Xingyue l market guidance price

Xingyue l

　　This time, Xingyue L was listed as "China Star Flagship SUV", and assembled with Xingyue S "China High Performance SUV" and Xingrui "China Family Car Subverter" to form the "China Flagship" lineup. Taking this opportunity, Geely Automobile officially released the "Geely Brand CMA High-end Series" — — Named "China Star", it entered a new stage of Geely 4.0 in science and technology, and issued a brand-new brand value proposition of Geely brand "great because of happiness", aiming at popularizing high-end products and conveying the golden rule of "choosing a world-class car and looking for CMA" to the market. On the road of practicing the vision of "making the world full of Geely", Geely Automobile has opened up a world-class high-end new track, deepened the global market, and determined to fight for the value of China Automobile and make China Automobile bigger and stronger.

　　Challenge the three flagship standards of intelligence, safety and luxury. This is what China Star’s flagship SUV should look like

　　In the advanced era of CMA, Xingyue L has gathered Geely’s strongest energy, and has become one of the best choices for a 200,000-class five-seat SUV with three flagship standards: intelligence beyond time, safety beyond imagination and luxury beyond expectation, and it is a well-deserved flagship SUV of China Star.

　　The new car is first equipped with Geely Galaxy OS system, and adopts one of the strongest Qualcomm Snapdragon 8155 chips, which can realize the three-screen linkage of IMAX and the four-screen linkage of 25.6-inch AR-HUD — Created a smart cockpit with a larger "screen ratio", and the co-pilot can also play smoothly; HWA Expressway can actively monitor the surrounding environment, automatically control horizontally and vertically, and stay away from large vehicles. When the lane change conditions are met, the driver can pull the steering lever to complete the lane change.

　　Inheriting CMA’s new intelligent and evolvable electronic and electrical architecture, cross-domain integration and high-speed transmission capability make L4 autonomous driving possible, and at the same time, it has the ability to integrate global updates and stronger technologies, so that Xingyue L has the potential for intelligent expansion in the next 5 to 10 years. In addition, the global FOTA capability of Xingyue L is the first engine power OTA, which enables fuel vehicles to achieve multi-dimensional upgrades like pure trams. Xingyue L pioneered the definition of all vehicle interfaces and standards by China automobile manufacturers to the whole world, symbolizing that Geely, on behalf of China, has truly mastered the right to speak in the field of global automobile intelligence, which is also a milestone in the development of China automobile industry.

Xingyue l

　　Beyond the safety of imagination, Xingyue L is born and powerful, inheriting the world’s top safety genes of CMA supermatrix. Thanks to the 24 sensing components with the largest number of mass-produced fuel vehicles, Xingyue L has nine large-area safety, which meets the global five-star safety in China, Europe and America and creates a new safety standard in the digital age. It is worth mentioning that the EMA emergency steering assistance system carried by Xingyue L can help the driver to make emergency avoidance when danger comes, and minimize the possibility of injury; Elk passed the test with a score of 79km/h, and its body posture is close to perfection, giving users stronger protection with safety.

Xingyue l

　　Beyond the expected luxury, Xingyue L is in line with the value of 300,000-level products. Cuiyu Blue, which draws on oriental classical elegance, perfectly blends with Xingyue L, and the 2845mm long wheelbase highlights the broad mind and pattern of Xingyue L; The fineness of pearl stitching and the delicacy of suede complement each other. In order to let users enjoy the quiet experience of "baby-level sleep", Xingyue L has made great efforts in the aspects of acoustic materials, sound insulation materials, sealing strips and double-layer laminated sound insulation glass, and applied ANC active noise reduction technology of high-end headphones, and the quiet effect in all working conditions has reached the level of millions of luxury cars.

　　CMA Super Matrix has created a "good foundation" for Xingyue L. The whole system comes standard with the Drive-E series 2.0TD engine. The high-power version has a maximum power of 175kW and a maximum torque of 350N·m, and the Aisin 8AT gearbox with high matching reliability and smooth gear shifting, as well as the sixth generation electro-hydraulic four-wheel drive system of Borgwarner, which is the first in China, with an acceleration of 7.7 seconds per 100 kilometers and a braking of 37.37 meters per 100 kilometers. The comprehensive mechanical quality far exceeds the same level.

　　Popularization of High-end Products China Star Launches World-class High-end New Track

　　Two years ago, Xingyue, the first model of Geely brand CMA architecture, broke the inherent cognition of users’ distrust of the three major parts of China car; In 2020, Xingrui, the "subversive of China family car", broke the long-term compromise of users on the standard of family car for joint venture brands; Now, China Star’s flagship SUV has surpassed L, redefining the new standard of SUV, and will take the "Blue Geely Action Plan I" as the program, practice the new energy road of intelligent energy saving, and link it with intelligent travel to satisfy users’ beautiful imagination of future car life.

Xingyue l

　　At the press conference, Geely Automobile officially released the "Geely Brand CMA High-end Series" — — Name it "China Star". In the new era of building a modern and powerful country in China, with the changes brought about by innovative technologies such as artificial intelligence, big data and industrial Internet, China Automobile has seized the great opportunity of global automobile industry transformation and upgrading. "China Star" represents the highest level of China automobile brand, challenges the high-end market, provides users with high-value products and realizes the popularization of high-end products.

　　It is worth mentioning that adhering to the principle of "customer-centered" to build products and services, China Star adheres to the innovative user experience of "no better than not trying and not selling", bringing users high value beyond the strong joint venture brands, giving users more power to define products and services, and forming a sense of pride of users "choose a world-class car and look for CMA".

　　Fighting for "China Automobile Value" Geely is the global leader of China Automobile.

　　At present, the upgrading of automobile consumption has led to a large increase in the market share of high-end models, and it has become a trend for China automobile brands to go up. Focusing on user needs and relying on technological innovation, Geely actively embraces change and responds to market changes with high-quality development. In the new era of all-round development of China automobile brand, China Star’s mission is to constantly use high-end products to fight for "China automobile value" in the global automobile industry and set a new benchmark of "China automobile value" with three high values.

Xingyue l

　　The release of "China Star" is a brand-new advance of Geely’s architecture. At present, Volvo, Link and Geely CMA architecture products have been recognized by more than 1 million users around the world, which proves the value brought by CMA architecture. By 2024, all products of Geely brand will fully realize the construction of cars. Geely will continue to implement the "Blue Geely Action Plan" and lead the world in intelligent energy-saving and new energy technologies. In September, 2021, Geely Automobile will launch a global power brand, and build a Geely GHS2.0 intelligent hybrid system, achieving 43.32% of the world’s highest thermal efficiency and more than 40% fuel saving rate. GHS2.0 dual-engine intelligent hybrid system will be first carried on China Satellite. Geely has made forward-looking layout in the fields of LEO synchronous satellite, V2X vehicle-road coordination and high-level autonomous driving, and has the ability to link smart city traffic. By 2022, Geely Automobile with L4 unmanned driving and intelligent digital cockpit will serve the Hangzhou Asian Games and show the world the elegance and value of "Intelligent Travel in China".

Gan Jiayue, CEO of Geely Automobile Group

　　Gan Jiayue, CEO of Geely Automobile Group, said: "The high value of China Star Three leading the world is that China Automobile will go global, become bigger and stronger ‘ China Geely ’ One of the plans. As the global leader of China automobile, Geely will be ‘ China automobile value ’ And the war, look for the right direction, firm belief, unfocused efforts to run upward, so that China cars can travel all over the world. While achieving sustainable development, Geely has already possessed sufficient ability to focus on creating happiness, achieving greatness and making people happy for every Geely user, employee and partner ‘ Great because of happiness ’ . In the future, we will uphold ‘ Make the world full of Geely ’ Brand vision, let users experience ‘ Good driving, good safety and good luck ’ With the unique value of its products, Geely Automobile is bound to provide users with products and services that are more valuable and exceed demand. " (Source: Geely Automobile)

　

　

　

　　In September, Geely brand new energy sales increased by 13% month-on-month, and Geely Galaxy series sales reached a new high of 13,080 units, becoming the strongest boost for Geely’s new energy sales to hit record highs in the past two months. The sales data that continue to exceed 10,000 tells the strength of Galaxy, and the sales trend that has been rising along the way shows the speed of Galaxy. It is hard to imagine that this is a dazzling report card handed over by a "new player" who has just entered the mid-to-high-end new energy market in the second quarter of this year.

　　Behind the explosion is a detailed and profound insight into consumer needs and a precise and fast response. In order to better and faster meet the experience needs of a wider range of users, on October 9, Geely Galaxy expanded its approach and fully launched the "Geely Galaxy Super Electric Hybrid Experience Season" activity, launching "5-day long free test drive", "80,000 24 periods of 0 interest or 48 periods of low interest rates up to 6,300 yuan discount" and "4,000 yuan super replacement subsidy" three super rights, strength pet fans. This not only shows Geely Galaxy’s innovative user experience ecology and sincere rights and benefits, but also fully guarantees the rights and interests of users to buy cars; it also reflects Geely Galaxy’s absolute confidence in product technology, and truly puts the concept of "making everyone’s smart boutique car" into action, while accelerating the faster popularization of smart boutique electric hybrid products.

　　Popular Galaxy CP launches super long free test drive and two super financial rights

　　Break through the upper limit of user experience and comprehensively accelerate the popularization of intelligent boutique electric mixing

　　This time, the first major benefit of the "Geely Galaxy Super Hybrid Experience Season" breaks through the traditional user test drive experience form and launches the "5-day long free test drive experience". Users can enjoy a 5-day free test drive experience by registering and booking at the Galaxy APP or offline Galaxy stores across the country. Let users experience Geely Galaxy’s product performance more deeply and fully, and then decide whether to place an order, and find a car that suits them perfectly in full comparison and rational decision-making.

　　This kind of national large-scale user test drive activity is rare in the industry. On the one hand, it is an innovative breakthrough in user experience and user thinking, fully taking into account the user’s doubts before purchasing a car and the psychological state of vacillation in purchasing a car, and providing a humanized solution, "think what the user thinks". On the other hand, it also shows Geely Galaxy’s absolute confidence in its own products. According to the comparison of the parameters of the same price model, users who have tested Geely Galaxy will definitely experience a different sense of quality.

　　It is understood that users who are satisfied with the test drive experience, if they place an order for Geely Galaxy L6 or L7 and complete the pickup between October 9 and 31, can also enjoy two major car purchase rights – 80,000 24 periods of 0 interest or 48 periods of low interest rates up to 6,300 yuan of discount super limited-time financial plan and 4,000 yuan replacement subsidy super limited-time replacement policy.

　　For specific participation details of these three rights and interests, please check Geely Galaxy’s official WeChat, APP or call your local store. Geely Galaxy uses real money and full sincerity to pet powder, and at the same time further accelerates the popularity of smart boutique electrical hybrid products.

　　Geely Galaxy CP practices "Building Everyone’s Smart Boutique Car" with high-value products

　　Based on its strong product strength, Geely Galaxy uses real money to boost "Galaxy Speed" and then accelerate

　　As a brand-new new energy series that has been in existence for less than a year, it is no accident that Geely Galaxy L6 and L7 can emerge and break through quickly in the fiercely competitive new energy market. It is the result of Geely Automobile’s practice of "longevity" and long-term accumulation of energy for the Galaxy series. It is also a sincere work under the concept of "building a smart boutique car for everyone".

　　With industry-leading technologies such as "SHIELD Battery Safety System, Galaxy N OS, Raytheon 8848 Power System, and Xingrui Smart Computing Center", Geely Galaxy L7 solves the pain points that traditional plug-in SUVs bring users "energy saving and performance incompatibility", "comfort and intelligence incompatibility", and "battery safety hazards", so that consumers can buy high-value electric hybrid SUVs with less money. Geely Galaxy L7 has become the "most preferred 200,000 plug-in hybrid SUV" with monthly sales continuously breaking 10,000 and breaking 10,000 "triple connection", and has also laid a solid foundation for the Galaxy sequence.

　　If L7 is the high value of popularity, then L6 is the high value of up the ante. Although Geely Galaxy L6 has been on the market for less than a month, the market heat continues to rise. Its standard four "firsts" – acupuncture is only the entry standard, the proportion of thermoformed steel in the whole vehicle far exceeds the same level, and safety is the first; 1.5TD Raytheon electric hybrid engine, the world’s first in mass production thermal efficiency; 247 km/h The fastest sedan is far ahead, and the performance is the first; Xingrui Intelligent Computing Center, the first in China’s manufacturing computing power, has set a "new generation of intelligent electric hybrid new benchmark" for the A-class sedan market in terms of safety, performance, energy saving and intelligence, and has become the "annual closed-eye entry" sedan with the best quality and cost ratio of 150,000 yuan.

　　Based on such a strong product strength and absolute confidence in its own products, Geely Galaxy CP has launched the "Geely Galaxy Super Hybrid Experience Season" combination under the soaring popularity, word-of-mouth and sales momentum, bringing users real gold and silver full sincerity and deep and long-term experience trust blessing.

　　It is Geely Galaxy’s sincerity to enter the market by providing users with a "extended version" of the user’s full life cycle high-value experience from car selection, to test drive, to car purchase, to car use, and to car change. It is also in line with the consumer demand that cars give users high-value experiences as bulk consumption. It is understood that the Geely Galaxy Super Electric Hybrid Experience Season activities will release more rights and interests for new and old users in the future. Interested friends can continue to pay attention, or go to the nearby core business district or Galaxy stores in the life circle for a test drive experience.

[China Network, Industry]

On the other hand, after experiencing a wave of Internet car building, many technology companies have chosen a more rational cooperation situation. At this point, Avita Technology Co., Ltd. was born, aggregating the resource advantages of Changan Automobile, Huawei, and Ningde Times, and becoming the most talked-about new brand.

On November 5, Avita Technology, a subsidiary of Changan Automobile, completed the first round of strategic financing and introduced three new strategic investors in the form of a consortium, with a total amount of 2.42 billion yuan. It is currently awaiting the final approval of the relevant departments of the state market supervision. If it goes well, the Ningde Times Consortium will hold 28.99% of the shares and become the second largest shareholder of Avita Technology.

　Compared with Dongfeng’s Landmap and BAIC’s Extreme Fox, despite the successful exploration of the UNI series, Changan’s high-end brand seems to have come a little late. In fact, Avita’s predecessor was Changan NIO, which was jointly established as early as 2018. The joint venture project has not made significant progress since its birth. On May 20 this year, Changan Automobile announced that Changan NIO New Energy Vehicle Technology Co., Ltd. was renamed Avita Technology Co., Ltd.

According to the plan, Changan Automobile will focus on building the technology ecosystem of technology companies in the future, and accelerate the construction of software and intelligent capabilities. And Avita Technology will become its important carrier. It is not difficult to see the importance attached to it through the new partners re-selected by Changan Automobile.

As the main body of the company, Changan Automobile has rich experience in vehicle manufacturing, and Huawei’s intelligent solutions and CATL’s advantages in the field of energy management ecology will serve as a driving force for Avita Technology to accelerate its catch-up.

According to Tan Benhong, chairperson and CEO of Avita Technology, Avita Technology will soon start a round of financing, and there will be independent listing plans in the future. And this month, the specific development strategy of the brand will be released this month, and its first high-end smart electric vehicle will also be unveiled simultaneously. In the face of today’s high-end smart new energy field melee, whether Avita can come later or talk about the product and the market.

On June 21, we learned from the official that the new M7 Ultra has been listed for 20 days and will break through 30,000 units. As of June 30, it will be able to enjoy up to 35,000 yuan in car purchase rights. According to another set of data released by the official recently, the delivery of the new M7 Ultra in 18 days has broken through 10,000 units, creating a new power model delivery record in China. At the same time, the new M7 has become the first new power model with a delivery volume of 100,000 in 2024.

In terms of power, the new car is equipped with a power system composed of a 1.5T four-cylinder turbocharger and a Huawei drive motor, and provides two-wheel drive and four-wheel drive power options. Among them, the maximum power of the range extender is 112 kilowatts, and the maximum power of the rear axle drive motor is 200 kilowatts; the four-wheel drive model adds a drive motor with a maximum power of 130 kilowatts to the front axle. The new car has a comprehensive battery life of 1300km under full oil and full power under CLTC conditions, and a pure electric battery life of 240km. Under the feeding condition, the fuel consumption of 100 kilometers is 5.6L. The four-wheel drive version of the model is accelerated by 4.8s.

Geely’s commercial aerospace programme is set to fall further after the launch of the Geely Satellite Super Factory on September 27. On September 29, Spacetime Daoyu and China Great Wall Industry Group Co., Ltd. signed a launch service contract at the 13th Zhuhai Air Show. According to the contract, Spacetime Daoyu will purchase multiple Long March series launch vehicles to complete the networking of the world’s first low-orbit future travel constellation.

It is reported that the formation of a whole industrial chain layout integrating satellite design, development, manufacturing, operation and maintenance services with Spacetime Daoyu as the core is an important part of Geely’s commercial aerospace business. It is also the main direction for Spacetime Daoyu to continue to deepen aerospace information and communication (AICT), intelligent manufacturing, autonomous driving and other fields to serve human future travel. The signing of this contract means that Geely’s commercial aerospace plan has come to reality.

The sword points to the future travel

"AICT reshapes future travel". At the roundtable on the 9th and 29th, Ding Sheng, senior vice president of Spacetime Daoyu, delivered a special report, saying that establishing a business structure centered on satellite development and aerospace applications is Geely Group’s interpretation of the new situation of future travel and smart ecological applications led by aerospace technology. The layout of the entire industrial chain of commercial aerospace, the creation of the world’s first low-orbit future travel constellation, and the construction of a high-precision space-time information system integrated with heaven and earth are Geely’s specific measures to promote the deep integration of China’s commercial aerospace and intelligent manufacturing, future travel, and big data industries, and realize the commercial application of aerospace.

It is reported that the heaven and earth integrated high-precision space-time information network built by Space-Time Road Yu, with the low-orbit satellite constellation system as the core and the ground PPP-RTK monitoring network as a supplement, deeply integrates the integrity and functional safety requirements of the smart travel industry, provides low-latency, high-precision, high-reliability centimeter-level precision location information services, allows travel carriers to achieve comprehensive perception of space-time information, and performs autonomous driving decision-making and execution under centimeter-level high-precision positioning services and real-time high-precision map services, providing a safe and reliable intelligent driving experience, empowering vehicle cloud management, vehicle-road collaboration, autonomous driving, low-altitude travel and other smart travel applications to upgrade and develop.

According to Ding Sheng, in addition to the satellite business, Spacetime Daoyu will also create a "future travel" ecosystem with full coverage, with satellite routing technology, combined with multi-dimensional carriers such as cars, mobile phones, and smart wearable devices to comprehensively enhance the user travel experience. For future travel, Spacetime Daoyu will provide in-vehicle satellite Internet application services. Vehicles and mobile phones can realize data links at any location on the earth’s surface, providing ubiquitous services for users to travel and creating the ultimate travel experience. In the low-altitude field, Spacetime Daoyu, with its high-precision positioning service capabilities with seamless global coverage, can not only plan accurate "infrastructure-free roads" at low altitudes, but also provide lane-level high-precision positioning services for flying cars, empowering the diversification and transformation of future travel methods.

In addition, Space-Time Daoyu will also deeply integrate satellite Internet and 5G, leveraging the significant advantages of low-orbit satellites such as global coverage, low cost, and no geographical restrictions, as well as the core advantages of 5G high-speed rate and low latency, to provide high-speed ubiquitous, heaven and earth integrated, integrated Internet, safe and efficient vehicle-mounted satellite applications. Connect the mobile end point, vehicle to everything, and satellite Internet to form a new business format of mobile phone + car + satellite.

Building a commercial aerospace industry chain

In March this year, our country’s 14th Five-Year Plan and Vision 2035 clearly stated that it is necessary to "build a global coverage and efficient operation of communication, navigation and remote sensing space infrastructure system." Mass production of satellites is the key to building a space infrastructure system. Through mass rapid manufacturing, constellation formation, and provision of communication, navigation, remote sensing and other services, it will promote the construction of satellite Internet and industrial development in our country, and comprehensively improve the modernization level of China’s aerospace industry.

As the first enterprise to eat crabs, Geely Group has long started to lay out the commercial application of aerospace. As early as the 14th Five-Year Plan was announced, Geely had obtained the approval of the commercial satellite manufacturing project approved by the National Development and Reform Commission. On September 27, Geely Satellite Super Factory went offline in Taizhou, Zhejiang.

In this regard, Wang Yang, CEO of Geely Science and Technology Group’s aerospace sector, said that the commercial aerospace business is a typical example of Geely’s "new infrastructure" investment, not only providing infrastructure for Geely’s own integrated travel ecosystem, but also providing support for future travel, intelligent manufacturing, drone transportation, urban management and other fields. Open cooperation with ecological partners to build a technological ecological chain advantage.

As an important part, the whole industrial chain layout of satellite design, development, manufacturing, operation and maintenance services is formed with Space-Time Daoyu as the core, which is Geely’s layout for commercial aerospace. It is reported that this layout will be based on Space-Time Daoyu Shanghai Aerospace Research Institute as the core, supported by the business units of Beijing, Guangzhou, Xi’an, Nanjing and Qingdao, and relying on the production and manufacturing of Taizhou Xingkong Zhilian satellites, covering the whole industrial chain system from satellite research and development, manufacturing, measurement and control, to industrial applications.

Source: The Internet

Text | AgeClub

Editor | Chen Miao

Foreword:

In March 2021, JD.com Health Geriatric Medical Center was officially launched, and Ali Health launched a gold nurse at the same time.

After the epidemic, almost all major Internet companies are actively deploying medical and health care. The huge demand for health care exposed by the epidemic has accelerated the layout and entry of Internet Tech Giants into the medical and health field. Recently, from the latest trends of Internet companies such as Alibaba and JD.com in the field of health services, their determination to implement Internet thinking into elderly health services has been landed.

It is undeniable that the Internet has changed the world, and its influence continues to permeate the life scenes covering food, clothing, housing and transportation. For traditional industries, every influx of Internet Tech Giants will inevitably bring a shock to the industry. Therefore, the dynamics of Internet Tech Giants in the field of elderly care services have also been paid attention to and even given expectations. This article will start from the dynamics of Internet Tech Giants in the field of medical and health care, and then explore where the development of the Internet health industry will go.

Internet Tech Giants Deepen Digital Penetration in Health Services

As early as in the community group buying war, there was speculation that since Internet Tech Giants have entered the community business, will any of them see the rich elderly care services in the community? It has been proved that Internet Tech Giants cut into medical health, and then from medical health into elderly care services, has been gradually carried out.

1. ByteDance: A Preliminary Study in the Field of Healthcare

According to public information, as of February 1, 2021, ByteDance has made a total of 37 foreign investments in the past 13 months. In addition to continuing to increase investment in education, Enterprise Services, and gaming, it has continued to build up the ante technology and started a new layout in medical, consumer, and other fields.

Figure: Xiaohe APP under ByteDance

In November 2020, ByteDance launched its first business brand "Xiaohe Medical" in the medical and health field, and also released the Xiaohe Doctor App for doctors and the Xiaohe App for consumers. This is a comprehensive medical app that includes online consultation, medical consultation, medical records, health assessment and other functions to benchmark Ali Health, Ping An Good Doctor.

2. Baidu: Betting on "AI" – the "reputation" battle of the old Internet giants

In the early days, Baidu entered the medical and health track with medical knowledge sharing and medical information retrieval, but its health services were widely criticized, especially in the field of medical search. Baidu was strongly criticized by the public for the "Wei Zexi incident", and medical bidding advertising accidents occurred frequently. Baidu was also under tremendous pressure from public opinion.

Picture: Lingyi Zhihui, a subsidiary of Baidu

According to public information, with the help of AI technology, Baidu has created an AI medical smart medical platform – Lingyi Zhihui, and provided medical institutions with five technical solutions: Clinical Assisted Decision System (CDSS), Fundus Image Analysis System, Medical Big Data Solution, Intelligent Pre-diagnosis Assistant, and Chronic Disease Management.

At present, this part of the business is mainly for the B-end market, providing technical support for hospitals. This also shows that in the future, user traffic in the Internet medical industry will come more from the hospital and the health end, and will also give birth to more B-end cooperation. The coordinated development of government and enterprises has become the mainstream.

3. Tencent: Investment + cooperation, cutting into the field of big health

Tencent’s current layout in the field of big health includes the layout based on Tencent’s product WeChat, the construction of service platforms, the release of AI + medical products, and the establishment of offline clinics. In addition, Tencent has also made a lot of investment in other big health industries. Tencent has successively raised $170 million for Lilac Garden and Registered Network (later renamed WeDoctor Group).

Picture: Tencent Medical Code, a subsidiary of Tencent

At present, Tencent’s own medical products include: WeChat smart hospital, smart hardware product sugar doctor, insurance platform micro insurance, medical science platform Tencent medical code, medical artificial intelligence platform Tencent Miying.

4. Ali/JD.com: From pharmaceutical retail to health services

JD.com and Ali, as Internet manufacturers that started as e-commerce companies, have natural advantages in engaging in medical and health care: that is, through Taobao, Tmall, Alipay, JD.com and other traffic entrances, consumer medical services can reach users in an all-round way.

Picture: Ali Health and JD.com Health are both in

Alipay, Taobao and JD.com interface to open independent sections

In addition to their common drainage advantages, their layouts in the medical and health field are similar, with their businesses mainly focusing on pharmaceutical e-commerce, Internet hospitals, smart elderly care, and consumer healthcare.

In terms of medical health, after years of layout, Ali Health and JD.com Health have developed relatively mature. In the field of smart medical care, they mainly rely on artificial intelligence. Ali and JD.com currently have a number of smart products. Its "Internet medical" business is mainly to cooperate with a number of hospitals to provide patients with one-stop services from registration, consultation to drug purchase. Of course, there are health codes, cloud consultation, consumer medical and other businesses.

In several major sectors, they have great advantages in the Internet pharmaceutical retail track and are also the most mature. But at present, they are obviously not satisfied with the existing status quo, but have chosen to withdraw from the comfort zone of drug sales and circulation, gradually focus on health services, and try to gnaw this hard bone.

In the health service section, the Alipay [Medical Health] channel has recently launched the "door-to-door care" section. Alipay users can conveniently book nurse door-to-door care services provided by gold nurses through the App, including door-to-door injections, door-to-door dressing changes, after-hospital care, post-operative rehabilitation, medical assistance, and so on.

Summary: Internet giants entering the health service market have obvious advantages in terms of capital, technology, traffic, brand influence, etc., and their layout in the medical and health field is very similar, which shows that the business model of "Internet + medical and health" has been relatively mature.

Policy support, market and epidemic catalysis, Internet + medical health ushered in new development

Internet companies have entered the medical and health track one after another, which is inseparable from the dual drive of policy and market.

1. Favorable policy support

The "Internet + medical and health" model has been apparent in the industry for many years, and the national policy level has also listed informatization and standardization as the focus of national medical and health work.

At the policy level, the relevant provisions of "Internet + Drug Circulation" have been greatly relaxed. On November 12, 2020, the State Drug Administration officially released the "Drug Network Sales Supervision and Administration Measures (exposure draft) ". Compared with the previous round of exposure draft, the striking breakthrough of this draft is to "conditionally liberalize" online prescription drug sales, and clearly define some vague areas.

Many industry insiders said that if this management method is implemented, it will help to standardize the Internet drug sales behavior, and also help brand pharmaceutical retail enterprises to develop drug Internet sales. "The sales pattern of online prescription drugs may be re-divided."

At the same time, "Internet +" is also gradually included in the coverage of medical insurance. In August 2019, the National Medical Insurance Administration issued the "Guiding Opinions on Improving the Price of" Internet + "Medical Services and Medical Insurance Payment Policies", proposing unified guidelines on the project management and pricing mechanism of "Internet + Medical Services" and incorporating them into the coverage of medical insurance.

This move is also a key link in the development of Internet medical care. The promotion of electronic medical insurance cards across the country is conducive to the implementation of medical insurance card-free payment and the development of Internet medical care.

2, our country’s pension health industry has huge growth space

The current status of China’s elderly care industry, whether it is real-estate institutional elderly care or home-based community elderly care, the common problem they face is the lack of high-quality medical services. Although there are currently elderly care products and services for the disabled and semi-disabled elderly, it is difficult to meet the needs of China’s huge number of elderly people who lack the ability to live by themselves in both quantity and quality.

Through the intervention of Internet technology, social resources and medical resources can be efficiently allocated, and resource utilization can be maximized. Implant "Internet +" into the medical and elderly care system, starting from the diversified needs of the elderly, re-examine the relationship between elderly care and medical services, alleviate the contradiction between supply and demand of elderly care services, and efficiently allocate medical resources.

3, the epidemic gave birth to Internet + health services

Previously, we have analyzed that the epidemic has spawned a community group buying market, which has caused Internet Tech Giants to flood into the community group buying war, bringing new business opportunities to community pension projects. In fact, in addition to community group buying, during the epidemic, the Internet medical industry has also shown explosive growth.

Picture: "Medical Museum" on the homepage of the Pinduoduo APP

According to public data, as of June 2020, there are nearly 600 Internet hospitals listed nationwide. As of now, Internet companies such as ByteDance, Alibaba, JD.com, Tencent, Pinduoduo, and Ele.me have medical and health tracks. For the huge medical and health market inspired by the epidemic, the "rich and powerful" Internet platform now sees a stage where it can show its skills.

4. It is the general trend for Internet companies to enter the medical and health track

Picture: Meituan "Internet celebrity" small medicine cabinet

The huge pharmaceutical market has allowed Meituan takeaway, Ele.me and other takeaway platforms with huge traffic advantages to also enter the pharmaceutical e-commerce market and enter the pharmaceutical O2O market. As early as 2015, Meituan takeaway had a comprehensive cooperation with the pharmaceutical O2O platform Jingle Kuaiyao, adding a "medicine" entrance, providing users with a "28-minute home delivery" service, and jointly building the country’s largest pharmaceutical O2O platform. In terms of operation, Meituan launched the "0.01 yuan to buy a small medicine cabinet" activity some time ago, which has also attracted a large number of users.

Alibaba, JD.com and other Internet giants have turned from pharmaceutical retailers to elderly care service providers, and the current entry into elderly health services has also caused a lot of shock in the elderly care circle. The actions of Internet Tech Giants, which are industry vane, also seem to suggest that health services promoted by the Internet medical ecosystem are one of the important trends in the future development of the health care industry.

Internet companies are entering medical and health services

Key features and trends

1. Pharmaceutical e-commerce is the starting point of Internet Tech Giants’ cross-border medical and health care, and it is also its main source of revenue

Whether it is a traditional Internet medical platform such as Ping An Good Doctor, WeDoctor or a rookie in the industry such as Ali Health and JD.com Health, medicine is the main source of its revenue. According to Ali’s 2020 financial report, Ali Health’s revenue in fiscal 2020 was 9.60 billion yuan, of which, the revenue of the pharmaceutical self-operated business reached 8.13 billion yuan, accounting for 84.8%, and the pharmaceutical e-commerce platform business was 1.17 billion yuan, accounting for 12.2%. The two together accounted for 97%. The pharmaceutical e-commerce business provoked the "big beam" of Ali Health’s revenue.

Similarly, according to public information, JD.com Health’s total revenue in the first half of 2020 8.80 billion, and the revenue of pharmaceutical e-commerce was about 7.70 billion, accounting for about 87.6%.

As an established Internet medical enterprise platform, Ping An Good Doctor and WeDoctor are similar to Ali Health and JD.com Health in that their main sources of revenue are pharmaceutical e-commerce. However, compared with Internet Tech Giants, which has an inherent traffic advantage, its pharmaceutical retail does not have much advantage.

According to public information, Ping An Good Doctor’s annual revenue in 2020 was 6.866 billion yuan, and the revenue of the pharmaceutical e-commerce business "Health Mall" was 3.713 billion yuan, accounting for about 54.07%. At present, it is trying to generate revenue through health insurance.

2. Shifting from pharmaceutical e-commerce to health services, more cautious

From the current dynamic of Internet companies in the field of elderly care services, they have adopted a more cautious attitude when entering elderly care services, choosing to enter this track through investment and cooperation.

For the in-hospital scenario of health services, choose to cooperate with hospitals, for example: as of the end of March 2020, Alipay has signed more than 15,000 medical institutions, including more than 3,900 secondary and tertiary hospitals, and in 17 provinces across the country, nearly 400 tertiary hospitals are connected to medical insurance payment.

For home medical care outside the hospital, it is to choose mature enterprises in the elderly care industry to cooperate. For example, JD.com and Ali have successively cooperated with gold nurses to solve the rigid demand for nursing services in the home care group. Therefore, for home care, Internet companies will not directly enter this market, but choose to enter through cooperation.

3. From online to offline, strive to create a closed loop of health management online and offline

In recent years, in order to advance the layout of health services, Ali, Tencent, JD.com and other players have already transformed the layout of the offline health industry and seized the track. In the field of pharmaceutical retail, in order to deepen the layout in the field of big health, Ali and Zhang Zhongjing Pharmacy jointly reformed the first future pharmacy in the country. At the same time, it also injected about 454 million yuan into Sushu civilian pharmacy. After that, it officially signed a strategic investment and cooperation agreement with Chinese Health, which mainly formed a deep interest bundle with physical retail pharmacies through the form of capital.

Tencent has followed the same path, investing about $500 million in the "largest" pharmacy chain in China – the pharmacy of Hillhouse Capital Group, which has nearly 12,000 stores across four platforms and stores in North China, Southwest China, Guangdong and Henan.

Picture: JD.com Group Launches "Home Doctor Guardian Star" Smart Speaker

The offline service scene mainly promotes intelligent elderly care in a technical way, and opens the door of the elderly care industry through the key of artificial intelligence offline. For the elderly at home, JD.com Group has launched "Home Doctor Guardian Star" smart speakers, "Elder Smartphones", and smart hardware products such as wearable devices for intelligent health management.

Picture: Tmall Genie

Alibaba uses the smart speaker "Tmall Genie" as the central control hub to build a "smart networked nursing home" to control high definition wireless cameras, various sensors, smart switches, LED smart light bulbs and other equipment. Tmall Genie cooperates with nursing homes in Beijing and other places to launch smart networked elderly care projects, providing advanced AI elderly care solutions for more nursing homes.

At the same time, they will also choose to cooperate with offline hospitals, offline health care communities, nursing homes and other institutions, and use their own advantages to empower health care institutions with digital intelligence technology to achieve online and offline integration, full-scene medical health and health care services, forming a closed loop for users from online consultation to in-hospital diagnosis to post-consultation health management.

4. The battle for talent could become the next point of competition

At present, in addition to relying too much on "selling drugs" for Internet + medical health revenue, its biggest disadvantage with traditional medical institutions lies in the training of doctor teams, especially in the Internet hospital sector, which has been opened by major Internet companies. The training of doctors is very weak.

Picture: The majority of physical hospitals are actively joining the construction wave of Internet hospitals

We can clearly see that Internet companies are playing more of the role of platform providers in Internet hospitals, consultations and other service links. This implies a problem, that is, when many Internet companies are starting to build "Internet hospitals" and "conquer cities and territories", whoever has the talent resources will have the advantage. Therefore, how to deeply bundle hospitals so that they can establish long-term cooperation with platforms? This is also the problem that Internet companies face when they smoothly enter from medical retail to health services.

The worst situation is that if there is a vicious competition, it may bring the dilemma of "choosing one of the two" to traditional hospitals. It will also cause chaos in Internet + health services and affect the market order. Of course, some Internet companies have also seen this problem, such as: JD.com Health and Geriatrics Center will cultivate geriatric medical talents through the establishment of geriatric medical schools, and promote the integrated development of medical services and health care services. And these self-trained professionals will also be transformed into talent reserves and enhance their competitiveness in the field of health services.

Conclusion:

Internet Tech Giants have unique advantages in terms of human, material and financial resources. Their competition in the field of health services will promote the upgrading of elderly health services, and will also bring more changes and innovations to the slightly dull elderly care industry. In the battle for medical and health care, whether it is a "hegemon" like Ali and JD.com or an "expert" like WeDoctor, Good Doctor, and Lilac Garden who win the final victory, it will bring a profound change to the elderly care service industry.