The scenery of Nailin Gaole grassland in Dongwuzhumuqin Banner, Inner Mongolia. Xinhua News Agency reporter Ren Junchuan photo

Employees check the milk packaging on the liquid milk production line of Yili Group in Hohhot. Xinhua News Agency reporter Peng Yuanshe

　　Based on ecological protection, Inner Mongolia has built a green development strategy, accelerated economic transformation and upgrading, optimized regional development layout and achieved high-quality development. Over the past 70 years, the economic scale of Inner Mongolia has been continuously expanded, the economic structure has been more reasonable, the growth momentum has been abundant and strong, the fiscal revenue has been steadily expanded, and various undertakings have made great progress.

　　In August, in Inner Mongolia prairie, sometimes the sky is high and the clouds are wide, the sheep are slow, the horses neigh, the camel bells jingle, and sometimes the rainbow is connected with the rain, and the grass gleams in the sunshine under the clouds — — This is the best season of the year, and it is the most beautiful scenery in the north of the motherland.

　　Regional ethnic autonomy in Inner Mongolia Autonomous Region was first realized in China, and it was praised as "model autonomous region" in 1950s. Since then, despite twists and turns, I have always been firm in my faith and devoted myself to development, and finally moved towards a prosperous, strong, beautiful and harmonious new life today.

　　Riding on a gallop to achieve takeoff

　　Over the past 70 years, the people of all ethnic groups in Inner Mongolia have worked hand in hand to forge ahead, always holding high the banner of great unity among ethnic groups, creating many first and valuable experiences in the history of ethnic work in New China, and writing historical stories such as "Qi Xin cooperated to build Baotou Steel", "3,000 orphans went to Inner Mongolia", "Overcoming difficulties and donating grain and livestock" and "The best pasture is aerospace". National unity is like the sunshine on the grassland, nourishing the happy life of brothers and sisters of all ethnic groups.

　　Over the past 70 years, the economic development of Inner Mongolia has achieved earth-shaking changes. In 2018, the total economic output and per capita GDP reached 1.7 trillion yuan and 68,000 yuan respectively, an increase of 595 times and 137 times compared with 70 years ago. Since the beginning of the new century, under the favorable situation of a series of preferential policies such as the national western development and the concentration of various development advantages in Inner Mongolia, the economy of Inner Mongolia has taken off, constantly catching up and surpassing, and the three industries have been constantly optimized and rational, from 76.7∶7.1∶16.2 in 1947 to 10.1∶39.4∶50.5 in 2018.

　　In 1959, Baotou Steel’s No.1 blast furnace was completed and the first beautiful iron flower flowed out, ending the history of being barren in the border ethnic minority areas of Inner Mongolia. Today, Baotou, the "Grassland Steel City", has the largest enterprises in Inner Mongolia, such as steel, aluminum, equipment manufacturing and rare earth processing, and has become the 20 most suitable cities for industrial development and the 50 best cities in the investment environment.

　　Ordos, which also regards industry as its backbone, has successfully embarked on a development path that deals with the transformation of industrial scale and industrial value chain, industrial specialization and diversification, and comparative advantage and competitive advantage from "one coal dominates" to industrial diversification. During the "Twelfth Five-Year Plan" period, the total industrial output of Ordos has always been the top spot in Inner Mongolia Autonomous Region, accounting for more than 30%.

　　The transformation and upgrading will spread a new picture of grassland culture in the whole region. Hohhot has become the largest cloud computing data center in China. With suitable climate, geographical conditions and abundant power supply, data centers have been built and put into use in Qingcheng, expecting Hohhot to become a "Cloud Valley of China".

　　With the development of economy and society and the remarkable improvement of people’s living standards, modern new cities have sprung up in the field of Senecio scandens. People bid farewell to the history of "adobe houses and Lele cars". Nowadays, most administrative villages in the whole region have achieved social undertakings such as no dangerous houses, safe drinking water, hardened streets and lanes, electricity, radio, television and internet, standardized clinics, cultural activity rooms and convenience supermarket chains, and all the permanent residents in agricultural and pastoral areas have been included in social undertakings such as old-age medical care and minimum living security. Some herders and hunters who have kept their traditional nomadic and hunting life have also realized household electricity supply. Residents in agricultural and pastoral areas are no longer satisfied with eating and drinking enough, but are considering how to be greener and healthier … …

　　Ecological priority of Chunhua Qiushi

　　Inner Mongolia spans northeast, north and northwest. This vast land, where forests, grasslands, wetlands, rivers, lakes, deserts and other natural forms coexist, is the largest and most complete ecological function area in northern China and an important ecological defense line in the "Three North" region.

　　Ecological priority and green development have become the strategic arrangements for the development of Inner Mongolia in the new period. On the one hand, the whole region actively explores the establishment of a sustainable ecological environment protection system, on the other hand, it integrates the construction of ecological civilization into the development process of various undertakings. Green has not only become the background color of Inner Mongolia’s ecology, but also become the concept of development in all walks of life.

　　In summer, Xilin Gol grassland is rich in water plants, and snow-white sheep stroll in the depths of the grassland like pearls, attracting countless tourists to visit.

　　After years of practice, in 2019, the total area of grazing suspension in Xilin Gol League reached more than 220 million mu, and more than 160 million yuan of grazing suspension subsidies were granted to farmers and herdsmen. Grazing moratorium has been a task that must be resolutely implemented every year on the grassland. Protecting green is the greatest responsibility and has the greatest potential. RiGen Wu Bajard, deputy director of Ximeng Ecological Protection Committee, said: "The implementation of grazing suspension during the green-returning period in spring can effectively avoid the problems of grassland productivity decline and population degradation caused by premature grazing and trampling of pasture growing points by livestock, and can also prevent livestock from running green in spring and reduce the fat loss rate, which is conducive to the transformation of traditional animal husbandry production mode to modern animal husbandry management."

　　"With subsidies, it is better. Even without subsidies, we have to do a good job of grazing." Renhua Na, a herdsman in Narenbaolige Gacha, Arshanbaolige Town, Xilinhot City, actively reduced the number of sheep to more than 200, but the number of cattle increased to more than 50.

　　There are fewer sheep because herders have adjusted the herd structure, promoted the structural reform of the supply side of animal husbandry under the guidance of the local government, and vigorously implemented the strategy of "reducing sheep and increasing cattle". Through the grazing moratorium, Renhua Na was delighted to find that, despite a significant increase in income, the grassland has also been significantly restored. Last autumn, the grass planted in his own grassland was enough for his own livestock, and some of it was sold.

　　Hulun Lake is a pearl on Hulun Buir grassland. Near the east coast, there is a comprehensive ecological environment management and demonstration area in Hulun Lake basin, and three kinds of seedlings, Achnatherum splendens, Leymus chinensis and Artemisia chabaga, grow alternately on the sand.

　　In the spring of 10 years ago, what the reporter once saw here was that the primary grass buds were covered with white snow, and the eyes were full of yellow sand, but now it is very different. "Because there are many winds along the coast of Hulun Lake, the survival rate of seedlings planted before is less than half. After planting seedlings last year, irrigation after cultivation was carried out with micro-spraying belt. " Jiang Zhiguo, director of the Hulun Lake National Nature Reserve Administration, said, "After ecological management, the problem of sand being blown into the lake can be reduced."

　　Water environmental pollution, the problem is in the water, the source is on the shore, and the root is in the industry. A series of comprehensive ecological management such as Hulun Lake, Daihai Lake and Wuliangsuhai Lake is not only the improvement of water quality, but also a green development road focusing on transformation.

　　The high-quality development of Inner Mongolia is based on the protection of ecology and the construction of a green development strategy. After years of development, the whole region has fully realized that the relationship between economic development and ecological environment protection should be correctly handled, and temporary economic growth should never be exchanged at the expense of the environment. Only by taking greening as the guide, accelerating economic transformation and upgrading, and optimizing regional development layout can we build an important ecological security barrier in northern China.

　　To this end, Inner Mongolia insists on promoting industrial upgrading, guiding, encouraging and supporting the extension of resource-based industrial chains, and actively developing non-resource-based industries; Make the scale of green industry bigger and stronger, and gradually build an efficient, clean, low-carbon and circular green development industrial system; Build a market-oriented green scientific and technological innovation system, coordinate superior scientific and technological resources, overcome technical bottlenecks, and build basic research — Technology research and development — The ecological comprehensive management system of industrial development provides scientific and technological support for ecological priority and green development; Strengthen the control of water, soil and air pollution, make comprehensive policies, make up for shortcomings, and provide resource guarantee for the ecological priority green development of the whole region. (Economic Daily China Economic Net reporter Yan Rong Chen Li)

　　The closer the Chinese New Year is, the fiercer the competition in the snack market will be. According to the data of China National Business Information Center, the demand for Spring Festival is the most important part of the annual consumption of the snack industry. In the high-end snack market of Tmall platform in 2022, the sales in January and February accounted for nearly a quarter of the annual sales, and the proportion was on the rise. Therefore, it is particularly important for snack brands to find their own communication strategies to help them play the "first battle" of the New Year in the CNY marketing, which is full of smoke and a competitive strategy.

　　In this year’s Spring Festival marketing, Brand Planet pays attention to the good shop of the leisure snack giant, which has taken the lead in taking action. It focuses on the word "fu", and sends new year greetings to consumers around the traditional meaning and contemporary and localized interpretation of "fu".

　　Talking about giving gifts on holidays

　　In the process of buying new year’s goods, "giving gifts" is a big scene that can’t be ignored. According to CBNData survey data, more than 60% of consumers will buy leisure snack gift boxes as gifts during the Spring Festival. As far as categories are concerned, consumers generally choose nuts and dried fruits. The "China Series Report on New Year’s Goods" released by JD.COM Supermarket also shows that nuts have the highest voice in the discussion of new year’s goods by netizens.

　　With the theme of "giving gifts at holidays and giving good products" as the communication theme of the New Year Festival, Liangpin Shop launched a joint nut gift box with Wutai Mountain. By strongly binding the high-frequency scene of "holiday gifts" and promoting nut gift boxes, good shops have strengthened consumers’ brand memory when buying new year gifts.

　　Behind the "giving gifts for holidays" is the accurate insight of good shops into the current consumer gift-giving needs; And "good products are blessed" is to advocate the gift box as a medium of blessing and start a "blessing" transmission.

　　Contemporary Expression of Traditional "Fu" Culture

　　In fact, when it comes to Chinese New Year, the images that appear in our minds are generally similar: children who are away from home all the year round are carrying big bags and small bags for Chinese New Year, parents are running in the kitchen and dining room, and children are excited to post the word "Fu" and Spring Festival couplets with the help of their parents. Those upside-down "blessings" stuck on glass windows and doors contain a good wish of "happiness has arrived." In our traditional culture, "Fu" often represents blessing and happiness.

　　The joint cooperation between Liangpin Shop and Wutai Mountain is based on the traditional meaning of "Fu" culture. Wutai Mountain ranks first among the four famous Buddhist mountains in China. It is a well-known holy place for praying, and it is also called "China’s first auspicious longevity", which is in line with the demand of good shops to deliver good wishes in the New Year. It is reported that this cooperation is also the first joint cooperation of Wutai Mountain.

　　In recent years, young people’s enthusiasm for "burning incense and praying for blessings" has often caused heated discussion on the Internet. Face work and studyhabitWith the enormous pressure and great uncertainty of life, the younger generation urgently needs to seek some spiritual sustenance. More and more people choose to buy "good luck" bracelets, study koi fish makeup, or queue up for fortune and marriage, all just to have a "good omen", and this psychological need will become particularly prominent at the end of the year and the beginning of the year. The cooperation between Liangpin Shop and Wutai Mountain is also a deep insight into this point. Therefore, the New Year Nut Gift Box is not only launched around "It is blessed to give good products as gifts during holidays", but also specially customized Wutai Mountain co-branded glass bracelets and a series of blessing packages, which will send people’s wishes to Wutai Mountain and pass on the blessings of Wutai Mountain to consumers, creating a more multidimensional and complete cultural experience of "blessing".

　　"Little Red Book 2024CNY Industry Trend Report" lists "being lucky" as a major industry trend during the Spring Festival, and points out that on the one hand, young people want to seek more powerful and straightforward "protection", on the other hand, they are actively adjusting their mentality. Topics popular on social media platforms, such as "choosing incense between going to work and making progress" and "electronic wooden fish", have gradually become a new expression of blessing culture. Faced with the "blessing" marketing of good shops, many consumers have also begun to play tricks to show that they are in line with their current mental state. In other words, although the core of the "Fu" culture in the new era remains the same, some new changes have taken place in its forms of expression.

　　This may also be why although the main focus of the boutique shop is seemingly traditional "Fu", it incorporates many popular elements, especially in the specific gameplay, which conforms to the current content trend and makes a modern and youthful interpretation on the basis of traditional culture in view of the pain points of the target consumer groups.

　　The popular expression of "Fu" accumulates emotional value.

　　TVC, the brand of New Year Festival launched by Liangpin Store, was interpreted by its brand ambassador Yu Shi. Like all the people who work hard outside, Yu Shi plays a young man who "takes his blessings home" during the Chinese New Year, but for his family, his children are actually "blessed to go home". This short film, full of youthful flavor, evokes emotional resonance by arousing the common wish of young people to go home and reunite. The printed version of "Good products are blessed with all kinds of happiness" not only enriches the theme connotation of the New Year Festival of good products shops, but also provides a clue for the fan marketing of good products shops around fitness.

　　The explosion of "Feng Shen" in 2023 made the public know Yu Shi, the actor of Ji Fa in the film. Teacher Liu Tianchi once praised Yu Shi: "He is very happy in everything he does, so that people with personality can endure such a long period of uncertainty, not floating or impetuous, and constantly enrich themselves in the waiting days, as well as the superhuman endurance and perseverance of athletes, which is really beyond people’s reach. This may also be valued by good shops. It has a constant pursuit of professional ability and a simple and happy personality, just like the brand’s pursuit of product quality and the happiness conveyed by snacks.

　　At the end of 2023, Liangpin Store officially declared Yushi as a brand ambassador, and launched a series of topic interactions aimed at Yushi’s personality characteristics and fans’ preferences. For example, in the preheating stage, Weibo’s topic # Diary of a Good Girl Raising Fish # has quietly laid the groundwork by daily social interaction, which has aroused speculation and concern among fans. Another example is the launch of Yushi co-branded gift box and offline boutique Yushi theme store, which broke the boundary of the "pet powder" channel and created a more immersive scene interactive experience for the fans. Fans have placed orders to support and realize the mutual transformation between star fans and brand fans. On the interactive data level, brand ambassador Yu Shi’s related topics exceeded 230 million, with a total interactive volume of 2.7 million+.The high enthusiasm of fans and the close attention of pan-consumer groups also made him get two natural hot searches on the whole network.

　　From a more holistic perspective, the daily life in the training camp for deities, such as horse riding, archery and boxing, which appeared in the preheating video, has been fully reflected in the TVC of the New Year Festival. We can regard the official announcement as a part of the marketing of "Fu" in the New Year Festival of good shops, and the brand ambassador Yu Shi’s "Pet Powder" behavior has also deepened the interaction between brands and consumers. It can be seen that this official announcement jumped out of the traditional rude idea of harvesting fan traffic, but chose to cut in from the perspective of truly touching content, and establish emotional connection and identity with fan groups, so as to accumulate brand user group assets. Compared with a single product consumption, emotional connection can bring longer-term value to the brand.

　　The localized extension of "happiness" gathers the fireworks of life.

　　If the casual fan marketing and social interaction close to the current hot spots are the youthful and popular extension of the "Fu" culture, then the spread of good shops in different cities and markets in this New Year Festival is a very local expression of fireworks according to the characteristics of different cities and markets.

　　For example, in Jiangcheng Wuhan, the brand teamed up with Hubei Provincial Museum and Wuhan Metro Group to put on the Year of the Loong’s new clothes for Light Rail Line 1, and built the "Dragon Hoop" subway train. According to media reports, this is the first "Dragon Subway" in China. Its body is like a red Wolong, and the carriages are decorated with related totems and patterns from 21 cultural relics related to dragons in Chu culture. This "Fulong" will also tour Wuhan landmarks such as Jianghan Pass, Longwang Temple, Yellow Crane Tower, Guishan TV Tower, etc., and join hands with hungry riders, Wuhan traffic police, subway NPC and other people in different roles to dance dragons and send blessings to people from all walks of life.

　　For another example, in Chengdu, based on the trendy nature of the city and the citywalk, which has been on fire in recent years, a good shop has created a city "blessed citywalk", and four "little tomato brothers" have distributed blessings in four streets: Fuzi Street, Fuxing Street, Wangfu Street and Fude Street. It is worth mentioning that a group of shooting tidbits of brand ambassador Yu Shi wearing a red suit was previously called "Xihongshi" by fans. Here, the image of tomatoes continues to be used, which is actually a mutual echo. In addition, around the tea-drinking culture in Chengdu during the Spring Festival, Liangpin Shop and Chenjin Tea Shop combined the "Fu" culture with tea culture to create the exclusive Hongfu teahouse.

　　From Wuhan’s river heritage to Chengdu’s trendy culture and tea drinking.habitPopular, in the specific urban marketing, good shops link "Fu" with the urban spirit by tapping local genes, so as to create a brand communication mode adapted to local conditions. "Little Red Book 2024CNY Industry Trend Report" interprets the social psychology of "collective healing and local identity", and points out that people are very much looking forward to experiencing a broader sense of belonging and more endless energy from the roots of local culture in 2024. This is also done by good shops. Starting from the characteristics of the city and local culture, the "Fu" culture gathers the local fireworks in the localized interpretation, and at the same time establishes the public’s emotional identity and value attribution to the brand.

　　Looking back, the marketing of the New Year Festival often pays attention to an atmosphere of "New Year", and the fireworks of life are the embodiment of this atmosphere. Among the offline stores of Liangpin Shop, the combination of Yushi endorsement, Wutaishan joint name, and Spring Festival New Year’s goods has greatly increased this prosperous Chinese New Year atmosphere, which has attracted many users to punch in and share socially, bringing more word-of-mouth communication. According to the brand, on the first weekend after Laba, consumers can also receive 10,000 Wutaishan co-branded blessing strings for free in 10 new year Wutaishan theme stores in Chengdu and Wuhan.

　　Product confidence of high-quality nut gift box

　　When we disassemble the "good products are blessed", "blessed" is a multi-dimensional interpretation of the "blessing" culture and represents the emotional value provided by the brand to consumers, then "good products" point to the carrier of this feeling, that is, the product itself. The investment in products is also the more essential pursuit of the brand, even in the brand name of the good shop-the quality of conscience, everyone’s shop.

　　Take the purple cashew nuts in the "Good Products Blessed" nut gift box, the original cashew nuts have higher quality requirements because they can’t cover up the defects by seasoning, but this kind of cashew nuts without any seasoning is still highly praised in the in-depth evaluation of Consumer Reports. According to the brand introduction, its raw materials are produced in Pingfu Province, which is known as "the cashew capital of Vietnam", and A180-type branches and large fruits are carefully selected. After five processes of screening, the raw materials are full and mellow, and after picking, they will be sent directly to the production workshop for processing, ensuring the fresh taste of nuts.

　　According to the report of Tiger Sniff, when selecting walnut kernels, good shops need to have one half of them intact, and the brown skin on the outside of walnuts can’t even fall off. In the procurement of nuts, good shops also require suppliers to purchase raw materials with specified specifications.

　　Snacks are the carrier of "happiness"

　　From the opening of the first offline store in 2006, it has become a "giant" in the snack industry with an annual sales of 10 billion yuan. The good shop has gone through 17 years. Its brand film "Today’s Happiness is given by Snacks", which was launched on the 17th anniversary, emphasized the "happiness" brought by good shops through scene-based content creativity.

　　As a carrier, snacks have both product and emotional values, just like the "quality of conscience, everyone’s shop" mentioned earlier, the former corresponds to high-quality product value, while the latter’s "shop" has its own intimacy and fireworks flavor, which corresponds to the emotional value of making consumers feel relaxed and happy. This may also be a deeper insight behind the marketing of "Fu" in a good shop: the emotional demand of a new generation of young consumers for products is rising, and they will not only care about the functional value of products, but also pay for the additional emotional value. Therefore, how to achieve deep emotional communication with consumers has become the focus of brand attention.

　　In numerous CNY marketing, good shops have caught the taste buds and hearts of users at the same time, providing high-quality experience on the tip of the tongue at the product level, and realizing heart-to-heart communication at the emotional level with content that is really close to users and hits the public’s emotional points. According to the brand, the "Fu" marketing launched by Liangpin Shop around # Gifts for Festivals, with the whole network exposure exceeding 2.55 billion, continues to release its influence.

　　With the marketing of Liangpin Store this New Year’s Day, we can also see two things that this snack "giant" brand has been doing: one is to manage the product experience of users, and the other is to communicate with users emotionally, both of which originate from the internal needs of the target population and provide a steady stream of kinetic energy for the long-term sustainable development of the brand.Brandstar

　　Author: beans

　　Editor: Wei Feng

　　(Source: News Express)

Recently, the photo of 36-year-old Ashton Chen shopping with his wife and daughter once again triggered a hot discussion among netizens. This Shaolin-born star was loved for his lovely image and excellent martial arts since he was a child, especially a classic film "shaolin popey" which made him a childhood idol in the mind of the post-80s generation. However, with the passage of time, Ashton Chen gradually faded out of the screen and chose another life path. His lifestyle and family situation have also become the focus of public attention.

When Ashton Chen was a child, he won the audience’s love with his naive image and superb martial arts. He began to learn Shaolin Kung Fu as early as two years old and became famous at the age of six. From "shaolin popey" to "Young Bao Qingtian", his acting career can be said to shine in the entertainment circle in China. Since he chose to quit the film and television circle in 2018 and devoted himself to commercial activities, Ashton Chen has not only established a martial arts school, but also set up a film and television company, invested in cinemas and became a successful businessman. Today, his net worth has already exceeded 100 million, and such achievements are amazing.

Despite her remarkable success in her career, Ashton Chen’s love life is relatively low-key. His emotional experience is not complicated. He once had a brief love affair with singer He Jie and actor Wang Ruoyi. With little knowledge of his personal life, Ashton Chen’s marriage and family also aroused a lot of curiosity. With the recent exposure of photos of him traveling with his wife and daughter, it suddenly dawned on everyone that this hero who was always the little boy in his heart is now the father of a happy family.

According to recent reports, Ashton Chen’s wife has a similar posture and temperament to the star Angelababy, and she is hot and young. Although she always keeps a low profile in public and rarely exposes her true face, she still attracts the attention of many netizens. Ashton Chen and his wife and daughter enjoy ordinary and happy family time, and the harmonious atmosphere of a family of three is desirable.

When Ashton Chen walked into the mall with his family, the heated discussion and expectant eyes around him grew stronger and stronger. Many netizens commented that they were surprised and curious about when he got married, and the "little boy" who was still playing in the past has now become the pillar of the family. People not only pay attention to his married life, but also appreciate his choice of low-key life. The change of the owner’s identity seems to be particularly important in Ashton Chen’s choice, and the attitude of netizens towards his driving a luxury car has also caused a lot of discussion.

In the entertainment circle, many stars have attracted much attention because of their glamorous lives. However, Ashton Chen, with his down-to-earth and low-key life choices, shows a more real life outlook. He told everyone with practical actions that besides fame and fortune, the sense of accomplishment and happiness of family and career can enrich a person’s life.

Such a Ashton Chen has not only become a childhood memory of many people, but also a successful model and a symbol of happiness worthy of the attention of young people today. Perhaps each of us can get inspiration from his story: cherishing the people and life around us is the real source of success and happiness in the pursuit of dreams. If you want to know more about Ashton Chen and his life, you are welcome to discuss and share. At the same time, with the rapid development of science and technology, you can also use some AI tools to help you get information and creative inspiration more conveniently.

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Editor in charge:

　　[car home Che Ku Wen Hua] On the 16th of this month, Chang ‘an (|) was officially launched, which was the first time that the Explorer model was made in China. I believe many of my friends are like me. Because the explorers didn’t import much into China before, they are not very familiar with this car system. I have the impression that it is a big guy who looks very expensive. The reason why Changan Ford made it in China must be something extraordinary, so what is the good thing? We have to talk about it slowly from its ancestors …

The first generation (1990-1994): Shuangmen is the root of Miaohong.

　　Ford Explorer is defined as a medium and large SUV in China. As soon as we hear this name, a huge figure will appear in our minds, just like the image of the American fat man in the movie. But you may not know that as early as 1990, when the first generation of explorers came out, it was actually to replace a compact SUV: at that time, in order to better compete with rivals Chevrolet S-10 Blazer and Jeep Cherokee, Ford planned to introduce a larger SUV model to replace its compact SUV-Ford Bronco II, so there was Ford Explorer, whose name came from the Ford F-series pickup truck in 1967- In the early years, many American brands loved to do this. A certain model in a certain car series sold well, so the next car series was named after this model. For example, the new Focus automatic front-shining model sells well. Let’s get a new car another day, and call it Ford front-shining!

　　As mentioned earlier, Ford Explorer appeared to replace its predecessor, the two-door SUV Bronco II, so the younger generation certainly has to be two-door. So, the explorer who is rooted in Miaohong turned out to be a two-door SUV. Surely you didn’t expect it? Considering the diversified needs of the market, Ford also launched a four-door version for explorers. Of course, that’s what the Mandarin says. Personally, I guess the more important reason is to compete with rivals: Cherokee was listed in 1984 with two-door and four-door versions, and Chevrolet S-10 Blazer also launched a four-door version when it was redesigned in March 1990. Ford Explorer just went on the market in March 1990, and there were four editions. What a coincidence?

　　The first generation Explorer two-door version is much larger than the last Bronco II (the wheelbase is increased by 205mm and the vehicle length is increased by 320mm), and it has become a medium-sized SUV. The four-door version is even better, with a wheelbase of 2842mm and a vehicle length of 4618mm respectively, which completely surpasses the two competitors. In order to save costs, explorers shared a lot of parts with Ford Ranger, a pickup truck at that time, from bumper to middle net, headlights and fenders … almost the whole front of the car was transplanted from Ranger. In terms of power, it also shares the V6 4.0L engine used by Ranger, with a maximum power of 116 kW, matching two gearboxes: 5-speed manual gearbox and 4-speed automatic gearbox. In 1993, the engine was changed, and the maximum power was raised to 119 kW.

The second generation (1994-2000): a new car series was derived.

　　In 1994, Ford introduced the 1995 Explorer, the second generation model. The change of this generation can be described as drastic. First of all, the appearance is no longer as square as that of the first generation model, and many arc lines have been added to the front face, such as the corners of the net, headlights and bumpers, which have become more rounded. Although the two generations of cars are only separated by four years, it seems to be the design of two eras.

　　Secondly, the change of body shape. The first generation of explorers sold well for several years, and Ford seemed to realize that SUVs had to be big to be popular in the environment at that time. As a result, the second-generation models continue to gain weight. Although the wheelbase of the two-door and four-door versions has been reduced by about 10mm compared with the first generation, the length of the car has increased (the two-door version has increased by 104mm, and the four-door version has increased by 163mm), and there is a tendency to continue to gain weight in the later small changes. At this time, the explorers have completely left the Chevrolet S-10 Blazer and Jeep Cherokee behind. From this generation, you can choose to install the third row of seats, which will become a seven-seat car.

　　The third change is the chassis. Ford’s original Twin I-Beam independent suspension is used in the front suspension of the first generation of explorers. This suspension is characterized by heavy load bearing and strong reliability, but it will occupy more chassis space. The second generation of explorers gave up the double-beam and replaced it with a double-wishbone independent suspension. On the one hand, this structure improved the handling of the vehicle, and at the same time greatly saved the space under the engine compartment. As mentioned earlier, the shortened wheelbase of 10mm was also caused by a new suspension. Therefore, Ford Explorer added a larger V8 5.0L engine when it was redesigned in 1996-finally there was room for it!

　　The last item is the change in vehicle classification: since 1998, Ford has classified the two-door Explorer into a single car series, Explorer Sport, and continued to use the chassis production of Ford Ranger, but it was not continued until 2003. At the same time, based on the four-door version of Explorer, a medium-sized pickup truck, Explorer Sport Trac, has been launched in two generations: the first generation in 2000-2005, and the second generation in 2005-2010 after a year of suspension. After production stopped in 2010, the four-door Ford Ranger took its place.

▌important news

▍BYD announced the recall of nearly 100,000 electric vehicles to fix the hidden danger of steering system.

First Electric reported on September 29 that BYD Auto Industry Co., Ltd. and BYD Auto Co., Ltd. filed a recall plan with the State Administration of Markets according to the requirements of relevant laws and regulations, and announced the recall of some vehicles from September 30, 2024, with a total of nearly 100,000 vehicles.

BYD Auto Industry Co., Ltd. recalled 87,762 domestic Dolphin and Yuan PLUS electric vehicles produced from February 4, 2023 to December 26, 2023. BYD Auto Co., Ltd. recalled a total of 8,952 domestic PLUS electric vehicles produced between November 2, 2022 and June 19, 2023.

The reason for the recall is that some vehicles’ electric power steering column assembly (CEPS) controllers have manufacturing process problems, which may lead to micro-cracks in capacitors, which may lead to short circuit, overheating and ablation, and even fire, which may pose a safety hazard. In order to solve this problem, BYD will install controller insulation gaskets for vehicles within the scope of recall free of charge.

BYD Auto Industry Co., Ltd. and BYD Auto Co., Ltd. will entrust authorized dealers to carry out free maintenance work for this recall to eliminate potential safety hazards.

▍Tucki Huitian won an order for 150 flying cars, which will be delivered in 2026 and the price will not exceed 2 million.

On September 29th, First Electric announced that Tucki Huitian had signed a reservation contract for 150 mass-produced flying cars "Land Aircraft Carrier", and the booking parties were Gaozhi Airlines and Aocheng Airlines. The contract price does not exceed 2 million yuan, and the total order amount is nearly 300 million yuan. It is planned to be pre-sold at the end of the year and delivered in 2026.

The land carrier adopts 3-axle and 6-wheel design, which looks like Tesla Cybertruck, with a size of 5500/2000/2000mm and a four-seat design. C is a driver’s license. The vehicle adopts 800V silicon carbide extended range power platform, with CLTC cruising range exceeding 1000 kilometers, 6×6 all-wheel drive and rear wheel steering, which has good load-bearing and off-road performance.

The aircraft is located in the trunk, rechargeable, charging 30%-80% in 18 minutes, supporting 5-6 flights, adopting the design of four propellers, seating two people, and supporting one-button automatic take-off and landing and automatic navigation. Zhao Deli, the founder of Tucki Huitian, said that the company’s development strategy is divided into three steps: first, to achieve field flight, then to achieve inter-city flight, and finally to achieve free flight for all people.

▍Weilai China received a capital increase of 3.3 billion yuan from state-owned assets, and Weilai Automobile chased 10 billion yuan.

On September 29th, First Electric announced that Weilai Automobile had signed strategic investment agreements with three existing shareholders, including Hefei Jianheng New Energy Automobile Investment Fund Partnership (Limited Partnership), Anhui High-tech Industry Investment Co., Ltd. and SDIC Investment Management Co., Ltd.. According to the agreement, these strategic investors will increase their capital by 3.3 billion yuan to subscribe for the newly issued shares of Weilai China, and Weilai Company will also invest 10 billion yuan to subscribe for the new shares.

The founder of Weilai Automobile said that the new round of capital increase reflects strategic investors’ recognition of Weilai’s leading position in the industry and their support for the high-quality development of the smart electric vehicle industry. Weilai will continue to invest in technological innovation and charging and replacing infrastructure to enhance the competitive advantages of products, services and communities and lay the foundation for the company’s long-term development.

▌domestic

▍The spy photos of the new model of Zunjie were exposed, and Yu Chengdong claimed to be the king of the million-level market

On September 29 th, the first electric news, the road test spy photos of Zunjie’s new model have been circulated on the Internet recently. Although the vehicle is highly camouflaged, the appearance features show that the front face is designed as a closed grille, and may be equipped with a penetrating light strip and Huawei xPixel smart headlights. Spy photos show that the new car has a sleek body curvature, a laser radar is installed above the roof, and the tail is designed with a slip-back, which is matched with a "pie"-style large-size wheel hub.

According to the information released before, Zunjie, a brand that Huawei cooperates with Jianghuai, will enter the car and MPV market of one million yuan class, and related models will be produced through JAC X6 platform, with an estimated annual production capacity of 35,000 vehicles. Yu Chengdong, chairman of Huawei Terminal BG, said recently that he would strive to be the first in the million-level market.

The first model of Zunjie is expected to be launched in the first quarter of next year. At present, Jianghuai is accelerating related projects, including recruiting quality system experts and product line quality experts, and preparing to compete with ultra-luxury brands such as Maibakh and Rolls-Royce.

▍Li Bin: Artificial intelligence will become the core basic capability of intelligent electric vehicle enterprises.

Li Bin, founder of Weilai, said at the Global Smart Car Industry Conference (GIV2024) that artificial intelligence will become a core basic capability of smart electric vehicle enterprises.

He bluntly said that NOMI was a little stupid in the first two years. "It’s not because it’s stupid, it’s not growing fast enough, which reflects that artificial intelligence technology has reached a bottleneck. Without GPT and big model, it’s actually a bit difficult for NOMI to become smarter."

With the development of the big language model in the past two years, Wei Lai reconstructed the underlying framework of NOMI by using the GPT big language model. "The AI big model has upgraded our entire cockpit experience to a very high level. Now NOMI’s satisfaction score is 4 points, knowing astronomy and geography, and talking about anything is no problem."

He said that the best application scenario, the best product and the best application industry of artificial intelligence are the smart electric vehicle industry. Conversely, a successful smart electric vehicle company must have the research and development capabilities and operational capabilities of AI, and a successful smart electric vehicle company must also be a successful AI company.

▍Power supply or affected by sudden fire in Z base

On September 29th, the Emergency Management Bureau of Ningde City, Fujian Province reported that a fire broke out at Z base in Contemporary Amperex Technology Co., Limited. As of 3 pm that day, there were still open flames and smoke at the scene. There are no casualties at present. The fire broke out in the high-temperature static room of the base, so it was difficult to put out the fire. Contemporary Amperex Technology Co., Limited is the first power battery loading enterprise in China, accounting for 44.46% of the market. This fire may cause some car companies to delay the delivery of new cars.

▍Zhiji LS6 SUV’s 48-hour order exceeded 10,000, and the new chassis technology was upgraded.

According to the official news of Zhiji Automobile on September 29th, more than 11,000 large and medium-sized SUVs of the new Zhiji LS6 were placed on the market within 48 hours. The new car was launched on September 26th, offering five models with a price range of 239,900-302,900 yuan. The new Zhiji LS6 has been upgraded in appearance, intelligent driving, etc., and replaced with a digital chassis of Linglizard, which supports OTA, including air suspension, electronically controlled damping system and high-performance braking system.

▍Geely New Energy Automobile Headquarters settled in Beilun, Ningbo, with an investment of 440 million.

On September 29th, the first electric news, a major project promotion meeting was held in Beilun District, Ningbo, and the project of Geely New Energy Automobile Headquarters was officially started. The project is located in the core area of Beilun District, Yongjiang Science and Technology Zone, with a total investment of 440 million yuan and a construction area of about 46,000 square meters. It is scheduled to be completed in March 2028. After the project is completed, it will become the project management headquarters of Geely New Energy Automobile, covering R&D, procurement, sales, after-sales service and other functions.

In recent years, the layout of Geely Automobile Group in Ningbo has been continuously strengthened, including the headquarters of Geely Automobile Group, the headquarters of Link Automobile, the global headquarters of smart brand and the global headquarters of Krypton. From January to August this year, the output of Geely automobile in Beilun reached 79,000 vehicles, up 19.7% year-on-year, among which the output of new energy vehicles was 44,800 vehicles, up 5.7 times year-on-year.

▍BMW continues to deepen the China market and increase investment in power batteries, intelligent networking and material recycling.

On September 29th, BMW China news, Gao Xiang, president and CEO of BMW Group Greater China, said that BMW is optimistic about the development prospect of China’s new energy vehicle market, and has signed a demand contract for battery production with more than 10 billion euros with Contemporary Amperex Technology Co., Limited and Yiwei Lithium Energy, and plans to establish two battery factories in China and Europe, each with an annual production capacity of 20GWh. At the same time, BMW Chengmai has become the largest intelligent networked automotive software research and development center in Asia, providing technical support in software development, map navigation and other fields.

BMW Group is committed to achieving climate neutrality and promoting the large-scale use of recycled materials, and has built a closed-loop system in China to recycle raw materials such as nickel, lithium and cobalt in power batteries. BMW’s power battery life cycle management system includes digital monitoring, closed-loop recovery and battery reuse. BMW has set up battery recycling service outlets in more than two-thirds of dealers nationwide, and plans to achieve full coverage by the end of this year.

▍In August, car sales were sluggish, and both traditional and new power models were frustrated.

According to the news of the Automobile Commune on September 29th, among the cars with the lowest sales volume in August, there are both traditional fuel vehicles and pure electric vehicles made by new forces. Some models that have sold more than 10,000 yuan, such as Xiangyu, Lingpai, Mai Rui Bao, and some models of luxury brands such as Mercedes-Benz and Cadillac, also appeared on the list of poor sales. This may be due to the choice of the market and consumers, but also reflects the lack of product strength.

▍Geely Star is willing to carry unbounded space and lead the new experience of smart cars.

On September 29th, Geely Automobile reported that the company announced the launch of an innovative intelligent Che Yun entertainment platform-Boundless Space. Through cross-border cooperation and core technology, the platform has broken through the limitations of the traditional car-engine system and realized the infinite expansion of the interior ecology. Geely Star is willing to be the first mass-produced vehicle equipped with this platform, and it is expected to be launched in early October, with a pre-sale price range of 7.88-107,800.

Highlights of the unbounded space platform include cooperation with Tencent Appbao, where users can download high-frequency applications in the market with one click, and it is expected that it will adapt to 300+ mainstream applications by 2025. The platform also supports a variety of application installation paths, and users can choose to pre-install Geely self-developed and third-party cooperative applications in the cloud without occupying local storage and computing power. In addition, users can upload private APK through the WeChat applet "cloud hosting Butler" for direct installation.

▌international

▍Hyundai Motor Group’s first dedicated electric vehicle factory was completed.

First Electric reported on September 29 that Hyundai and Kia brands under Hyundai Motor Group have made remarkable achievements in the field of electric vehicles, but only recently did the first factory dedicated to the production of electric vehicles be built. Kia held the completion ceremony of its first dedicated production plant for electric vehicles last Friday, which is called KIA Guangming EVO Factory, located in Guangming City, south of Seoul, with a total investment of about 300 million US dollars and an area of nearly 60,000 square meters. The new factory will be used to produce Kia’s new EV3 and the upcoming EV4, with an annual output of 150,000 electric vehicles. EV3 has started production in the first half of this year, and EV4 is planned to be launched in the first half of next year.

Hyundai and Kia brand electric vehicles are not only sold in the Korean market, but also exported to the United States and other markets. The completion of the new factory marks the further expansion and specialization of Hyundai Motor Group in the field of electric vehicle production, which is helpful to enhance its competitiveness in the global electric vehicle market.

▍Chery Automobile Delays Production Plan in Europe

Bloomberg News on September 28th, Chery Automobile postponed its plan to launch electric vehicles in Europe due to the temporary import tariff imposed by the European Union on Chinese-made electric vehicles, and now plans to launch its flagship Omoda 5 electric vehicle in Spain in October 2025. The move caused dissatisfaction among Spanish SIGEN-USOC trade union workers, who had expected to get more than 600 full-time jobs in Barcelona from October 1st this year.

Chery Automobile and Ebro plan to produce 150,000 cars in Spain by 2029, and re-employ 1,250 workers who were laid off four years ago due to the closure of Nissan factory.

The EU imposed a temporary tariff of up to 38% on electric vehicles imported from China, which came into effect in July this year. China and the European Union are negotiating an alternative solution to tariffs. EU member states are expected to vote on the draft legislation on tariffs on electric vehicles in China in early October. EU tariffs have aggravated Sino-EU trade tensions and forced European and China automakers to re-examine their plans to sell more electric vehicles in Europe.

Although China automakers such as Chery Automobile and BYD are opening factories in Europe to avoid tariffs, EU officials have warned that these factories must create some value locally. During his visit to China this month, Spanish Prime Minister Pedro Sanchez announced his opposition to the EU’s new tariffs on China, which runs counter to the EU’s position. EU policy makers are trying to promote the transition to cleaner cars without damaging the EU’s vital automobile industry.

▍Zero-run cars listed in 13 countries in Europe, and joined hands with Stellantis Group for global expansion.

On September 29, Easy Car News, C10 and T03 models of zero-run cars were officially listed in 13 European countries, and the vehicles have arrived at overseas stores to start selling. These two models will be displayed and sold together with many well-known brands under Stellantis Group, such as Jeep, Alfa Romeo, Fiat, Peugeot and Citroen.

Using Stellantis Group’s global distribution network, Zero Car plans to complete the layout of 350 global sales outlets in the fourth quarter of 2024, including 200 in the European market, and it is expected to expand the European sales network to 500 by 2026.

Zero Run International has selected about 140 logistics centers of Stellantis Group in Europe as distribution centers for zero run auto parts. Since the establishment of Zero Run International on May 14th, Zero Run Auto has cooperated closely with Stellantis Group, and successfully completed a series of work including EU certification and adjustment of driving experience for European users, and the first batch of thousands of cars have arrived in Europe. This shows the quick response ability of zero-run cars, and also reflects the competitiveness of China car companies in the international market. The pricing strategy of zero-run cars in Europe has not yet been announced.

▍A new milestone in Norway’s electric vehicle market: Tesla Model Y sells more than Nissan Leaf.

On September 29th, the sales of Tesla Model Y in Norway surpassed Nissan Leaf and became the best-selling electric car in the country’s history. Norway is the country with the highest degree of electrification of automobiles in the world, and the number of electric vehicles has surpassed that of gasoline vehicles. Nissan Leaf was launched in 2011, while Tesla Model Y was released in 2019. In the past two years, Model Y has been the best-selling model in Norway, with sales reaching 2,107 vehicles in August this year. As of September, Model Y has sold 59,775 vehicles in Norway, exceeding Nissan Leaf’s 58,860 vehicles. Tesla also plans to introduce the seven-seat Model Y into the European market, which is expected to further promote sales growth. In Norway, the sales of Model 3 and Model Y far exceed that of Model S.

On February 28th, Chery New Energy iCAR 03 was officially launched on the market. Six new models were launched, with the price range of 109.8-169.8 million yuan, including three two-wheel drive models and three four-wheel drive models. It is understood that iCAR 03 is the first model of iCAR Automobile, positioning a hard-core pure electric SUV, making its debut at the 2023 Shanghai Auto Show, based on the i-MS multi-element Rubik’s Cube new energy architecture.

In terms of appearance, iCAR 03 is built in a fairly hard-core design language, and there is almost no rounded line design on it. The front face adopts a closed grille shape, and the "iCAR" brand logo is also designed in the center of the front of the car. The headlights with inverted "L" shapes on both sides are also integrated with the front of the car, and the internal light source layout is also very chic. After lighting, it has a high degree of recognition. In addition, the new car is equipped with a large front enclosure, and the overall gas field looks more domineering.

On the side of the car body, iCAR 03 adopts a straight waistline design, and the black wheel eyebrows and side skirts below with off-road tires further emphasize the off-road positioning of the car. In the rear part, the overall style of iCAR 03 is consistent with the front face, and the taillights are vertically distributed on both sides, and an I-shaped light source is integrated inside, which can form a good echo effect with its brand Logo. In addition, the rear enclosure of the new car is also quite wide, which can form a good echo effect with the front enclosure design, and it is also equipped with an external "small schoolbag" with a storage box inside. In terms of size, the length, width and height of the new car are 4406/1910/1715mm, respectively, and the wheelbase is 2715mm, positioning a compact pure electric SUV.

Entering the car, the new car also adopts a very hard-core design style. With the blessing of various colors and materials, the interior of the car shows an overall atmosphere different from that of ordinary family cars. ICAR 03 adopts symmetrical layout, a large central control screen occupies position C, and the through design under the center console expands the internal storage space, which is convenient for storing and taking daily necessities. In the lower sub-instrument panel area, iCAR 03 also designs a knob similar to crystal material, which we guess can control the related functions of the vehicle. ICAR 03 adopts a three-position steering wheel, which simplifies the button design and cooperates with the wheel for functional operation.

In terms of configuration, iCAR 03 will be equipped with 6-way electric adjustable seat, dual-zone automatic air conditioner, air outlet of rear air conditioner, roof rack and other configurations as standard, and the middle and high-end models will also be equipped with higher-level configurations such as 8155 chip, NFC key, wireless fast charging of 50W mobile phone, four-tone voice interaction, steering wheel heating, front seat heating, main seat ventilation/massage, Infinity 12 speaker sound and electric tailgate.

In terms of power, the new car is available in single/dual-motor versions, in which the maximum power of the single-motor version is 135 kW (184 HP) and the maximum power of the dual-motor four-wheel drive version is 205 kW (279 HP). In addition, the new car will be equipped with iWD intelligent electric four-wheel drive and adopt H-arm multi-link and hydraulic bushing chassis structure, which can provide a variety of driving modes to meet various car scenes.

Generally speaking, iCAR 03 has certain competitive advantages. Its hard-core off-road design style is more sought after by young consumers, and it is also competitive as a pure electric SUV with a price of 140,000-190,000 yuan. However, the disadvantages of iCAR 03 are also obvious. Its 8155 chip is not standard in all systems, and the performance of the two-wheel drive version is not outstanding enough. The longest battery life of 501km is not as good as that of other electric vehicles on the market, which may be more focused on performance.

At present, Chery’s Chery, Xingtu and Jietu brands have all completed the layout of new energy, and the iCAR brand represented by young and cool has also started the model building of new market segments. It is understood that iCAR was released on the eve of the 2023 Shanghai Auto Show. It is the first new energy automobile brand under Chery Automobile. iCAR GT (concept car) and iCAR 03 were released at the auto show. It is understood that iCAR is mainly oriented to the price range of 150,000 yuan, first from A0 to the mainstream market layout of A-class cars, and then B-class cars will be launched.

According to the retail data, the cumulative sales volume of Chery New Energy in 2023 was 107,909 vehicles, of which the highest-selling model was Chery QQ ice cream with 67,787 vehicles, followed by Chery Ant with 26,750 vehicles. As a new layout of Chery Automobile in the field of new energy vehicles, it remains to be seen whether iCAR 03 can become the next explosion.

　　　　I am 35 years old and divorced. I met a divorced man with children on the dating website. He is four or five years older than me. When I first met him, I took a try attitude and went out to see him without dressing up.

　　I don’t intend to find a man with children in my heart. I have never had children myself, and I have no idea whether I have the ability and patience to take care of children.

　　After meeting me, the man seemed to have a good impression on me, and kept calling and texting, and there were many sweet words. At first, I was not tempted. I thought such a man was a bit unreliable.

　　After several meetings, he showed his sincerity. He showed me all kinds of documents, including ID card, real estate license and salary certificate, and insisted on buying me some expensive gifts.

　　The sincerity he showed made me constantly convince myself that this man is serious about me, and maybe I should try to have a good relationship with him.

　　According to what I mean, two people can talk about marriage after a period of normal communication, and after six months to a year. But he seems to be in a hurry. He keeps telling me to marry him. The reason is that it is very hard to live alone, and it is also very difficult for him to educate his children. I hope I can help him with his homework and take interest classes. I feel that his purpose is too strong, and my heart is very hesitant.

　　What makes me even more unacceptable is that he asked me for sex in various ways, implicitly or explicitly. I am not a very conservative person, and I feel that these things will be done after I have a certain emotional foundation. We have just begun.

　　I turned him down and told him a lot, but he just wouldn’t give up. Basically, he would mention this topic every time he talked on the phone or online, saying that he regarded me as his wife and was eager to have physical contact with me, but he also made it clear that he would respect my wishes and wouldn’t force it.

　　On the one hand, because of his sincerity, I don’t want to give up the opportunity to continue to associate with him; On the other hand, his forced marriage and bed made me feel embarrassed and didn’t know how to deal with it.

　　About three weeks later, one weekend, he invited me to his house. At that time, he said that there were old people and children at home. After I went there, I found that he was the only one. I asked him, and he said that the old people and children had gone to visit relatives.

　　After entering the house, I can’t quit, and then I think about what he said before, he won’t let me do what I don’t want to do, and I’m more at ease. Just sitting in the living room, chatting with him and eating fruit. Not long after talking, he got up and picked me up and walked to and from the bedroom. I was so scared that he wouldn’t listen to me at this time …

　　At the last minute, I refused to do anything. He actually hugged me and cried. I have never seen a man crying in front of me. It may be a natural motherhood. My heart suddenly softened and I felt that it was a bit cruel to a man who loved me.

　　Finally, he got his wish.

　　Afterwards, he said that he loved me and was responsible for me. Although I am full of doubts about his way, I have no choice at this time. I feel that I have been moved at once, and I still hope that he can treat me well as always.

　　Our relationship seems to have undergone some subtle changes after this incident. His phone messages seem to be much colder than before, and he no longer takes the initiative to find me when my QQ is online. I couldn’t bear to break up with him, and he struggled to get it back.

　　Finally, I chose to forgive and resume communication. After that, he asked for sex several times, and I was reluctant every time, and finally compromised. Then he regretted it, because every time he got it, he didn’t contact me very enthusiastically, and his wife’s name and sweet words were gone. I feel very lost.

　　When I am most sad, he can ignore everything when he is busy. I believe he is busy sometimes, and he is under great pressure when he arrives at a new unit. One thing that can comfort me is that he keeps saying that he still wants to get married with me as soon as possible.

　　This makes me believe that he is serious about me. But now, when we have been dating for more than three months, I also doubt this. The reason is that he forgot it on my birthday, and I am very unhappy. He said he was embarrassed and said it wouldn’t happen again, but he didn’t propose a remedy.

　　I asked him to accompany me to the movies, but he actually said that it was not cost-effective to watch movies outside, so he might as well watch them at home. He offered to invite me to dinner on Saturday, but the next day, he had something temporary and didn’t tell me in time that the plan had changed. He didn’t send a text message until one o’clock in the afternoon to say it, and he had something outside in the evening, and he didn’t call at ten o’clock in the evening. I called and the phone was turned off.

　　Later, at about eleven o’clock, I called again, and my cell phone was turned on. I suddenly got angry and had a quarrel with him. Because he didn’t know that I had been waiting for him, according to him, he went back after eight o’clock, and his mobile phone was charging, but why did he tell me that he had returned in other ways? The next day was Sunday, and I didn’t contact each other for another day. I called in the evening and apologized lightly for Saturday.

　　I don’t know what the problem is in this situation. Is it really because you get it that you don’t know how to cherish it? Is it time for us to end?

　　Reply:

　　For one thing, I don’t think this man is purely here to cheat. If it’s really purely for cheating, I won’t show you my ID card, work permit and real estate license, and I’ll say goodbye to you after going to bed, so I’m too lazy to cope with your later petty sex!

　　Secondly, I can see that you are also a little "difficult" woman. In such a relationship, you are entangled with him too much, and you regard every detail as an index to evaluate love and men, which makes you more and more collapsed in your relationship.

　　Maybe you also want to know, what kind of man is he?

　　I think he is probably just an ordinary man. After years of divorce, he needs a life partner, but also a physical partner, and his children need a stepmother. He is really looking for a companion, someone to live with. Love or not, it is second.

　　But you and he have different needs on this point. You also need a partner, but first of all, you need a lover, a lover who can fall in love, talk about interest and accompany you in a small mood. Although you are 35 years old and divorced, the standard of choosing a spouse in your heart is still like a girl.

　　None of you are wrong. What’s wrong is that you don’t understand each other’s real thoughts correctly.

　　After a man gets a woman, he really won’t cherish it as much as before. At the same time, it also means that a man has returned to reality. Before, his hospitality, sweet words and expensive gifts were all to please you in order to get you. This kind of flattery doesn’t mean that he is a liar, a man with passionate desires, and sometimes he is impulsive enough to make you think that he is a pervert. After the impulse, if he still refuses to let you go and still wants to talk about marriage with you, it will be clear that he is not a pure liar.

　　I don’t know why your last marriage failed. But in a long letter, you can feel your paranoia about some details. Yes, although women who have failed once all refuse to fail the second time, it is not necessarily that the second time will be complete if they carry the details too clearly and carefully! Just like your performance in the "birthday event", it is a bit too serious. There are countless men in the world who forget their girlfriends’ birthdays, but this alone does not mean that he is really unreliable.

　　It is said that "details defeat love", and a woman who pays too much attention to details will certainly be defeated by love.

Economic observation of original half-moon sports

Author: half moon

Words in this article: 3366 words

Suggested reading time: 11 minutes

After the long-lost offseason, the starting signal of F1 finally lights up again.

On February 29th, Beijing time, the opening match of the 2024 F1 season started in bahrain international circuit. In the first race of the new season, Red Bull Team still maintained a strong performance. In 2023, driver champion Vestapan and teammate Perez won the championship and runner-up, while the five major teams-Red Bull, Ferrari, McLaren, Mei Ben and Aston Martin-won the top ten.

In the competition for the "Earth Group", Guanyu Zhou of Sauber Team won successfully and achieved the 11th place. Bahrain can be called the "blessed land" for China drivers. In the mid-2022 season, Guanyu Zhou’s F1 "debut" was staged in Bahrain, and the first show, the tenth successful score, surprised the paddock.

For Sauber, Guanyu Zhou’s stable performance in the past three years has lived up to their vision of material selection. However, as a "small team", Sauber needs to tap the potential of the car and introduce more resources to support it if he wants to make further progress in F1.

Sauber will wait for another two years, and in the 2026 season, Audi will start to enter the market.

The second plum blossom? Audi wants to acquire 100% equity of Sauber Team.

Before talking about Audi’s entry into F1, let’s review several key nodes.

First, at the end of August 2022, Audi officially announced that it would enter F1 in 2026. Marcus duesman, then chairman of Audi’s board of directors, said that it is an excellent opportunity for Audi to enter F1 by adopting the new competition rules of power unit in 2026.

Second, on October 26th, 2022, Audi officially announced that it would choose Sauber as its strategic partner to enter F1. Sauber will compete as an Audi factory team and use the power unit provided by Audi.

Third, in January 2023, Audi officially announced the acquisition of a minority stake in Sauber. Duesman, the former CEO of Audi, planned to gradually acquire most of Sober’s shares through a three-year plan. However, according to recent reports, Gernoth dorna, who took over from duesman, adjusted his plan to seek 100% control at the end of 2023. It is rumored that Oliver Hofmann, chief technology officer of Audi, will step down as CTO and take over the F1 project.

Audi wants to hold 100% of Sauber, just like the heart of Si Mazhao, which is well known. Audi’s ambition to enter F1 is nothing more than trying to make some achievements in F1. The last time a well-known car brand that was talked about by car fans bought a team and entered F1, it was also the German Trident. At that time, Mei Ben, also known as Durham Group, and its partner Aabar Investment Company acquired 75.1% and 24.9% shares of Brown GP Team in November 2009 and February 2011, respectively, and formally entered the paddock.

With strong R&D and investment, Mei Ben started the Eight Crown Dynasty. Also backed by the powerful Volkswagen Group, there is no reason for fans not to believe that Audi will make a breakthrough in the paddock, and even "re-carve" Mei Ben’s achievements.

The way to enter F1 is not only to acquire the existing fleet, but also to "expand the army". Why not choose the latter? Cost and adaptability may be the two major factors that Audi chooses to acquire.

Compared with the way of "expanding the army", the cost of Audi’s acquisition of Sauber team to enter F1 is obviously lower. Especially considering the overall appreciation of F1 events, letting a new team join means that the profits of 10 teams are less now. The lack of "cake" is obviously not happy for those with vested interests.

According to the 2023 financial report released by Free Media Group a few days ago, the total dividends of 10 F1 teams increased from $1.157 billion in 2022 to $1.215 billion in 2023.

In 2023, Team Andreetti of the United States has publicly stated that it wants to join the ranks of F1. Even though the FIA’s attitude is to expand the F1 market, especially the American market, nothing happened in the end. The prerequisite for Andreetti team to join is to pay a fee of 200 million US dollars, which is equivalent to buying F1 seats to compensate other teams.

The cost of $200 million is not a stumbling block for Audi, but it is the most difficult to win the consent of the other 10 teams. The lobbying cost and time cost involved are the most "expensive" for Audi. Instead of stumbling, it is better to buy a "Earth Group" team directly.

Secondly, the acquisition of Sauber will also enable Audi to retain the main team working structure after entering F1. As the apple of today’s motor racing, the operation of an F1 team involves many aspects, and these staff will play a key role in helping Audi to adapt to the pace of the paddock. Although Audi has a long history in racing, the German brand still needs to learn and adapt in F1.

According to foreign media reports, in the three years from 2023 to 2025, Audi will acquire 75% of Sauber’s shares for 450 million US dollars, while Sauber’s team’s valuation is about 600 million US dollars. This figure is less than 1% for Audi Group, which earned more than 61.8 billion euros (about 67 billion US dollars) in fiscal year 2022.

The new regulations in 2026 are in line with Audi’s strategic goals.

The importance of power unit to F1 racing car, I believe fans must know it very well. In August 2022, the FIA officially announced that in the 2026 season, the brand-new F1 power unit will be officially implemented. This will be the biggest change in the F1 power unit since the application of the V6 engine of the hybrid power system in 2014.

The most obvious change is that the new power unit puts more emphasis on electric energy and sustainable fuel. The power output of the new power unit will be tripled, and the transition from 120kW to 350kW motor-generator will bring more power. After introducing more powerful electric energy, the peak output of the system will exceed 1000 horsepower. The application of sustainable fuels has always been the direction of F1 efforts. F1 aims to fully use 100% sustainable fuel in 2026. These two tasks will make F1 stadium more environmentally friendly.

It is worth mentioning that the key to Audi’s entry into F1 is that the FIA abolished the energy recovery system called MGU-H in the new regulations in 2026. In short, MGU-H can provide power for MGU-K by converting thermal energy in exhaust gas into electrical energy, and the latter’s function is to convert kinetic energy generated during braking into electrical energy.

As a very advanced and complex technology, MGU-H is very expensive to build and is one of the more expensive parts in racing cars. So this is also a power component that many teams and engine suppliers want to abolish. Audi is willing to join the F1 competition because the MGU-H parts are excluded from the new regulations.

Under the new rules of power unit, it means that all teams will return to the same starting line. This is undoubtedly good news for the new Audi. Otherwise, if F1 is added before 2026, the power unit that has been used for two or three years will be equivalent to "invalid" in the 2026 season. From the perspective of time cost and money cost, it is obviously not in line with the actual situation. Then under the new rules, Audi and other teams set off at the same starting line.

In the final analysis, "electrification, environmental protection and sustainability" is still the core of Audi’s entry into F1, which is also where the new regulations in 2026 are in line with the strategic objectives of Audi Group. From the company level, audi ag has been emphasizing electrification and sustainable strategy in recent years. In March 2021, Volkswagen released the "ACCELERATE strategy", one of which was to accelerate the electrification transformation.

As for 100% sustainable fuel, it has always been the development goal of Volkswagen Group. The goal of German automobile brands is to achieve carbon neutrality in 2050.

Thus, from the strategic goal, the new F1 power unit regulations in 2026 are in line with the efforts of Audi and Volkswagen Group. This can partly explain why Audi chose to enter F1 in 2026.

Audi entered F1 for what?

Audi or Volkswagen has long been expected to enter the F1 track.

The reason lies in Audi’s accumulation in motor racing. Fans who are familiar with Audi brand or motorsport must know that Audi’s important DNA is motorsport spirit, and this brand has a history of 100 years. German brands have appeared in world-famous automobile races, and have achieved brilliant results in many races, but they have not appeared in F1 at the top of the pyramid in the form of motorcades.

Audi’s last and most important piece of racing puzzle will finally be put together in 2026. With the addition of Audi, F1 has added more attractions and topics. For Audi, there have been many opportunities to join F1, but why did it not enter until now? The reasons behind it are worth exploring. In my opinion, there are four main reasons.

First, the rising value of F1 events. After the free media group took over, the income and attention of F1 events increased greatly. According to the 2023 financial report of Free Media Group, the total revenue of F1 in 2023 was $3.222 billion, a year-on-year increase of 25%, and the operating profit also increased from $239 million to $392 million, a year-on-year increase of 64%.

The rising revenue of F1 events means that the penetration of motor racing is deepening to some extent. Then Audi, whose brand DNA is motorsport, has no reason not to join in today’s F1 race. With its years of experience and technical accumulation in motor racing, Audi’s journey in F1 may bring surprises to fans.

Secondly, it is the brand strategy of F1 and Audi. As mentioned above, Audi has accelerated the transformation of electrification. Under the application of the new rules, Audi can transfer the technology of hybrid power unit to the commercial models in the future through the practice in F1. It is foreseeable that electric vehicles will become the mainstream of the automobile market in the near future, so the technology and experience acquired by Audi in F1 will enhance Audi’s competitiveness in the wave of electrification.

In addition, it is Audi’s strategy of deepening youth and digitalization, which is also what F1 has been doing in recent years. The documentary "Drive to Survive" co-produced by F1 and Netflix created many highlights and topics for this event on streaming media, and successfully attracted a large number of new fans. A considerable part of these fans are young audiences, and Audi is also a car brand that emphasizes youthfulness. For Audi, this young audience may be one of the potential consumers of Audi’s target. Therefore, Audi’s brand strategy is consistent with the audience of F1 events today, which is also an important factor.

The third point is that both F1 and Audi are eyeing the China and American markets. China is Audi’s largest market in the world, accounting for 38.37% of its sales in 2023. China’s first F1 driver, Guanyu Zhou, played for Sauber, which cooperated with Audi. To some extent, this has promoted the development of motor racing in China. However, it is still unknown whether Guanyu Zhou will continue to play for the team in 2026. But what is certain is that Audi wants to continue to increase its market share in China, and Guanyu Zhou is their best choice.

As for the American market, it is also an important target of Audi’s efforts. In the American market in 2023, Audi sold 228,000 new cars, a year-on-year increase of 22%. At the same time, the United States is also a key market for F1. In the F1 race of the 2024 season, the United States occupied three sub-stations. This is enough to show the importance of the American market to F1. In other words, Audi can join hands with F1 to enhance its influence in the American market.

Finally, the key factor is that domenicali, the chairman and CEO of F1, once worked in Audi Group. In the process of Audi’s decision to enter F1, the "lobbying" role played by Italians was not ruled out. Domenicali, who has been at the helm of F1 since January 2021, once said that he would like to see more new manufacturers join F1.

In my opinion, rather than saying that Audi wants to join F1, F1 also wants Audi to join-several world-renowned automobile brands compete for the championship in F1, which will inevitably make the attention of the event by going up one flight of stairs, enhance the attention and correspondingly increase the income of the event. Therefore, the ultimate beneficiaries of Audi’s participation in F1 may be F1 events and the 10 teams in the paddock.

After all, everyone is good, which is really good.

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Original title: "Audi joined F1, who climbed who? | Sports Events

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　　After 1.1 billion yuan of "advertising door",There is also a big alarm.

　　BYD has always been regarded by many people as the leader of domestic new energy vehicles and the spokesperson of domestic independent brands. In just five years after listing, the operating income reached 100 billion yuan. However, with the release of the 2017 annual report and the first quarter report of 2018, it shows that BYD’s operating conditions are not optimistic. This paper discusses and analyzes BYD’s operating conditions from the financial point of view.

　　Affected by the decline in subsidies for new energy vehicles, BYD’s net profit in 2017 fell by 19.5% year-on-year, and its net profit in the first quarter of 2018 plummeted by 83.1% year-on-year. And in a quarterly report, it is estimated that the net profit attributable to shareholders of listed companies will drop by 82.59% to 70.98% from January to June this year.

　　The 1.1 billion "advertising door" incident in July this year pushed BYD to the forefront of public opinion. Some critics outside believe that such an incident has exposed some problems in BYD’s management. Will management problems have an impact on the company’s business? We can observe its real operating ability and financial situation by analyzing its financial statements.

　　The difficulty of profitability and growth ability

　　Table 1 BYD’s gross profit margin in 2015-2018

　　Table 2 BYD’s net interest rate in each period from 2015 to 2018

　　As can be seen from the chart comparison, although BYD’s gross profit margin has declined slightly in recent years, it is still relatively stable, but the net profit rate has generally declined since 2017, reaching 1.07% in the first quarter of 2018, down 71.16% year-on-year. At the same time, according to the 2017 annual report, although BYD’s operating income increased by 2.36% year-on-year, its net profit returned to its mother decreased by -19.51% year-on-year, and its non-net profit decreased by 35%. Then we will horizontally analyze the results of BYD’s main business income and gross profit margin in 2017 compared with the same industry to determine the reasons for the decrease in profits. BYD’s main business is mobile phone parts and assembly, automobiles and related products, rechargeable batteries and photovoltaics. We take Foxconn, Beiqi New Energy,For comparison.

　　Table 3 Comparison of gross profit margin and changes of BYD’s main businesses with the same industry in 2017

　　It can be concluded that the yield of BYD’s mobile phone sector and assembly industry is good, but the yield of automobile industry and battery and photovoltaic industry is worrying.

　　On the whole, there are four reasons.

　　First, the state subsidies for new energy vehicles have fallen sharply. In 2017, the subsidies for new energy vehicles fell by about 20%, which directly led to the decline of the company’s performance. If the new energy policy continues, this unfavorable factor will continue.

　　Second, industry competition has intensified. I am in 2017The total sales volume of automobiles in the whole year was 777,000, and all major automobile companies showed strong interest in the field of new energy vehicles, such as established BAIC, GAC and SAIC, and emerging Weilai and Tucki, which doubled the pressure on BYD. And in 2018, joint venture brands also began to enter the market, and BYD will face more intense competition.

　　Thirdly, BYD’s power battery industry is under great technical pressure. At the same time, it has been suppressed by Contemporary Amperex Technology Co., Limited, and its battery sales have been surpassed.

　　Fourth, considering the cost, the prices of the four core raw materials for manufacturing batteries have risen steadily, which has greatly reduced BYD’s battery profits. It is predicted that if these four problems can’t be solved in time or enterprises can’t find another way in the future, BYD’s profitability and growth ability will continue to decline.

　　Table 4 Sales volume of domestic mainstream independent brand new energy vehicles in 2017

　　Pressure of debt repayment

　　Table 5 BYD in 2015-2017,、Solvency index

　　Comparing BYD with two companies in the same industry, it is found that BYD’s solvency is significantly lower than that of the other two companies, which deserves our attention. In particular, the quick ratio and cash ratio are far lower than those in the same industry, which shows that there are risks in the short-term solvency of enterprises, and cash and cash equivalents are difficult to repay the current liabilities borne by enterprises. At the same time, it also proves that BYD’s accounts receivable and inventory are relatively high in the same industry. Then let’s analyze the status of BYD’s inventory, accounts receivable and prepayments.

　　Table 6 Changes of BYD’s inventory, accounts receivable and prepayments in 2015-2017

　　BYD’s accounts receivable increased by 24.20%, prepayments increased by 312.24%, and inventory increased by 14.32%, which was amazing. These data potentially show that BYD does not hesitate to sell on credit in order to expand the market and improve its competitiveness. At the same time, its bargaining power has begun to weaken in the face of suppliers. Excessive inventory also affects the turnover efficiency of enterprises and increases the occupation of funds. All these situations are warning the increasing financial pressure of enterprises.

　　Operational capacity that needs to be improved urgently

　　Table 7 Operating Capacity Indicators of BYD, Changan Automobile and Yutong Bus in 2015-2017

　　The data shows that BYD is also under pressure compared with its peers in terms of operational capacity. Compared with the industry, BYD’s inventory turnover days, total assets turnover rate and average collection period are weak. In 2017, average collection period is even 21 times that of Changan Automobile, while the inventory turnover days are about 4 times that of Yutong Bus, which reflects the poor liquidity of enterprises and highlights the urgent need for improvement in their current assets management.

　　The core reason why the 1.1 billion "advertising door" incident has had such a great impact on BYD is that once this incident is settled, BYD needs to bear part of the responsibility, which is undoubtedly unbearable for investors. After all, BYD’s net profit in the first quarter of this year was only 102 million yuan.

　　No matter from the "advertising door" incident or the above analysis of BYD’s operation from the financial indicators, they all sounded the alarm for BYD’s management. As a leader in energy vehicles, it needs perfect corporate governance, and more importantly, it needs excellent results to repay investors. Otherwise, investors will vote with their feet.

Beijing, Oct. 14 (Xinhua)-On September 23-24, the 3rd China Catering Marketing Summit was held in Beijing International Trade Hotel. The summit was jointly sponsored by the World Federation of Chinese Cuisine Industry, Yangguang.com and Hongcan.com, and hosted by Hongcan Brand Research Institute and Yangguang.com Catering Channel. Weimeng Smart Catering, Focus Media, Knock Knock Laike and Chuanwazi Food provided strategic support.

During the two-day "The Third China Catering Marketing Power Summit", more than 30 distinguished guests, including founders of well-known catering enterprises, investors, mentors in the marketing field and catering game breakers, shared their valuable experience in marketing, branding and business changes with the 1000+ catering practitioners and related persons present, and discussed in depth the changes and future trends that the catering market is facing.

(Photo courtesy of the enterprise, issued by Yangguang. com)

At the same time, the summit also held the launching ceremony of "Red Food Carving", the press conference of the second China Catering Brand Festival and the launching ceremony of the Good Food Future-China Catering Project Competition.

The following are the highlights of the same period:

Launching ceremony of "Red Food Carving" for catering professionals.

Hongdong Food Carving will take Tik Tok as the breakthrough point, fully integrate the catering industry resources and external cooperation talent matrix of Hongdong.com, continue to adhere to the original intention of Hongdong.com to speak for the catering industry and serve the catering people, focus on creating an all-media talent matrix and content resource library on the vertical content of catering specialty, and link the brand customer resources in the catering industry chain in the form of strategic cooperation and incubation contract signing, so as to establish an influential talent organization to meet the marketing and publicity needs of the catering industry.

(Photo courtesy of the enterprise, issued by Yangguang. com)

(Photo courtesy of the enterprise, issued by Yangguang. com)

(Photo courtesy of the enterprise, issued by Yangguang. com)

Press Conference of the 2nd China Catering Brand Festival

In 2020, "The First China Catering Brand Festival" created a special festival for the catering industry, which made the upstream and downstream industrial chains, media, capitalists and other forces in the country pay unprecedented attention to the catering track. No matter the high quality of the summit speech at the main venue or the live online food broadcast, it opened new thinking and new horizons for the industry, and brought new links and opportunities to the catering industry.

At the press conference of "The 2nd China Catering Brand Festival", it is understood that it will upgrade and iterate on the basis of the first session, and launch a more heavy series of activities.

(Photo courtesy of the enterprise, issued by Yangguang. com)

(Photo courtesy of the enterprise, issued by Yangguang. com)

Good Future of Catering-Launching Ceremony of China Good Catering Project Competition

Fan Ning, co-founder of Hongcan.com, announced that Hongcan.com and 30,000 Capital will join hands with more than a dozen well-known investment institutions to jointly launch the "Good Food Future-China Food and Beverage Project Competition", and officially launched the online registration channel on the same day.

It is understood that the contest will be registered for one month (September 24-October 24), and the direction of registration and entrepreneurship projects covers catering enterprises, catering industry chain, catering retail and other fields.

(Photo courtesy of the enterprise, issued by Yangguang. com)

In his speech at the conference, Huang He, the founding partner of 30,000 Capital, revealed that during the contest, 30,000 Capital and Hongcan.com, together with many financial and strategic investment institutions such as Netju Capital, Jiahua Capital and Tencent Investment, will jointly launch the first 72-hour catering entrepreneurial marathon with the innovation of "workshop+guest input", such as industrial giants such as Tasty, New Hope, Haidilao and log cabin barbecue, as well as expert tutors such as Ma Songshen.

(Photo courtesy of the enterprise, issued by Yangguang. com)

Fan Ning, co-founder of Hongcan. com, said that the "Good Future of Catering-Good Catering Project Competition" launched this time will focus on the catering field, tap innovative good projects, find innovative enterprises and founders with the most growth value in the catering and food field, and empower the rapid growth of innovative catering projects.

(Photo courtesy of the enterprise, issued by Yangguang. com)