One international student with three opposite sex study partners? The "Buddy" project of Chinese and foreign students in Shandong University has caused controversy.

　　It is questioned that in 2018, Shandong University’s "study partner" program was upgraded to one international student with three on-campus students, and the participating students in the school were mainly girls.

　　On July 11th, the staff of the Propaganda Department of Shandong University Party Committee replied to The Paper that they were studying the matter.

　　On the afternoon of 11th, a teacher from graduate department of Shandong University told The Paper that the "Learning Companion" program was first implemented in 2016, and it was generally welcomed by students after implementation. "Students registered actively and gave better feedback". Regarding the questioning of online public opinion, the teacher said that it was a malicious misinterpretation.

　　Controversial "Learning Companion" Project

　　Shandong University’s "Learning Companion" project, which was exposed by netizens in Weibo on July 6th, caused controversy.

　　According to the blog post, an international student in Shandong University has three study partners. From one-to-one pairing in 2017, each international student in 2018 has three healthy study partners, forming a three-person study partner group, and the unsuccessful study partners are included in the study partner database.

　　The registration form of the student partner and the regulations on the management of the student partner do not evade the problem of the opposite sex student partner. In the application form, the gender of the study partner is particularly emphasized, and "making foreign friends of the opposite sex" is listed as one of the options, and it is marked in red at the head: "Please fill in the details as carefully as possible so as to match your favorite study partner".

　　Some netizens commented in the Weibo, "I really don’t understand, what is the intention of introducing those little girls who are not familiar with personnel or even have never talked about love to foreign male students as study companions?"

　　The Paper noted that an online document "Description of Shandong University on Holding Chinese and Foreign Students’ Learning Companion Activities" stated that it was legal and proper for Shandong University to hold Chinese and foreign "Learning Companion Activities". The "study partner" activity for Chinese and foreign students is an activity held to promote the study of Chinese and foreign students. Chinese and foreign students are study partners, and all of them are free to register, not to find study partners for international students alone.

　　On the morning of July 11th, The Paper asked the International Affairs Department of Shandong University for verification on this document. A staff member of the International Affairs Department told The Paper that the school had noticed the relevant public opinion and needed to contact the Propaganda Department for details.

　　The "Learning Partner" project was implemented in 2016.

　　The Paper found that the "study partner" program for international students in Shandong University was implemented in 2016.

　　In October 2016, the International Affairs Department of Shandong University published the Interim Provisions on the Management of the Student Companion Program of Shandong University (hereinafter referred to as the Provisions), which indicated that the Student Companion Program was an activity to increase the understanding and exchange between China students and international students and promote the internationalization of Shandong University students.

　　According to the requirements of the Regulations, the group participating in the "Learning Partner Program" is open to students who are officially registered in the whole school, and undergraduates, master students and doctoral students can participate. Students can participate in the "study partner program" for a maximum of one year, and can submit a written application to continue to participate after the expiration of the validity period.

　　In addition, the "Regulations" indicate that if you go out with your school partners, you must report to the relevant person in charge for approval. If you go out for more than one day, you must apply in writing and get approval before implementation.

　　On October 29th, 2016, a notice about recruiting foreign students as "study companions" was publicly released at the official website of the Graduate Association of Shandong University. The notice showed that students of study companions must have "a high level of English or Japanese, Korean, Russian and other foreign languages".

　　The Paper saw in an application form of Shandong University’s exchange students "study partner" downloaded from his official website that students who signed up should fill in the basic information such as name, gender and nationality, as well as dietary taboos, hobbies and specialties, and students with study partners can freely fill in the "gender of their desired study partner".

　　After the announcement of recruiting international students as "study partners", The Paper inquired in official website of Shandong University and found that Qilu Hospital College of Shandong University published the first batch of "college" matching results and the notice of the first meeting of "study partners" activities in official website on December 1, 2016. Official website announced that the activity received a total of 360 application information from 28 colleges of Shandong University, and 122 pairs of friendly "study partners" were successfully selected among 122 international students and 238 China students who registered.

　　Official website of Qilu Medical College issued the Notice on Announcing the Group Results of 2018 Students’ Partners and the First Meeting Party of Students’ Partners’ Activities. As of November 15th, 2018, the activities received a total of 270 registration information. Among the registered international students and China students, 141 China students and 47 international students have been successfully selected to form 47 friendly "study partner" groups.

　　山大师生谈“学伴”：总体评价较好，增强友好交流

　　针对质疑声，曾担任2016年山东大学“学伴”招募计划的负责人7月11日告诉澎湃新闻，“一对一”、“一对三”系网友恶意曲解。他介绍，山东大学“学伴”计划成立之初，目的在于促进中外学生之间的交流，学生之间系自愿报名参加，“不存在一个留学生跟三名女生”配比。

　　他说，“学伴”计划施行后，受到学生的欢迎，“报名积极，学生反馈也比较好。”

　　针对网友提出的“拉皮条”等侮辱性词汇，他表示，近几天也陆续收到校友的反馈。7月11日下午，他已经联系国际事务部咨询此事的进展，他从国际事务部得知，目前学校正在商量此事，会给出一个合理的解释。

　　同日，山东大学党委宣传部一名工作人员回复澎湃新闻称，正在研究此事。

　　曾参与过2017年“学伴”计划的山东大学管理学院学生小媛（化名）说，“学伴”项目主要面向中心校区和附近几个校区的同学。参与的同学在各个学院都有分布，男女比例也较为正常，网传的情况并不属实。

　　She said that the "study partner" project includes a get-together. She attended the 2017 school reunion. According to her description, there were many students who participated in the party that night. Everyone came from all corners of the country and the atmosphere was very good. On that night, she met her friends from France, Pakistan, South Korea and other countries.

　　After getting to know each other at the party, students can keep in touch with each other. Usually, students in China will take their study partners with them. Most of the activities are to visit famous scenic spots in Jinan together, or to have dinner, drink coffee and play werewolf killing around the school.

　　Xiaoyuan said that more students still maintain online communication to help international students answer questions in campus life. "After all, everyone’s cultural backgrounds are completely different, and the probability of becoming international friends immediately is still quite low."

　　A 2016 boy from Shandong University said that study companions are a normal learning exchange program, which has been going on for several years.

　　The question about the internet changed from "one-on-one" to "one-on-three". The boy explained that the ratio of male to female in Shanda was originally a little more than that of female students, while the number of international students was generally a little more than that of male students. In addition, female students were generally more active than male students in participating in campus activities, so there was a situation of "three companions and one" mentioned in the news.

　　The boy said that the "study partner program" requires study partners to do tasks together, such as reading books and watching movies together.

　　Zhongxin. com, Fuzhou, December 19 (Ye Qiuyun) "Lifelong education is related to the old and the young. It is more meaningful for compatriots on both sides of the strait who live in Jianhua community to promote the construction of a cross-strait integrated lifelong education model demonstration community." On the 19th, Chen Xiurong, honorary president of Fuzhou Taiwanese Investment Enterprise Association and chairman of Fuzhou Xianshi Enterprise Co., Ltd., said in Fuzhou.

　　On the same day, a cross-strait community celebration was held in Jianhua Community, Gulou District, Fuzhou City, Fujian Province. On the stage, performers from both sides of the strait gave wonderful performances; Under the stage, the old "birthday stars" applauded constantly.

　　In recent years, with the deepening of social aging in China, the demand for aging education and lifelong education has increased rapidly. In September, 2017, Fujian Provincial Department of Education established Fujian Lifelong Education Service Center based on Fujian Open University, and carried out lifelong education research, management and service for the whole province of Fujian.

　　"We found that the elderly have a strong willingness to accept new things, and their enthusiasm for learning is also very high." Chen Cheng, the teaching affairs department of Fujian Lifelong Education Service Center, said that from February to November, 2023, the project of "Helping the Elderly into Communities with Wisdom" had entered 31 communities in Fuzhou, delivered 108 classes and served more than 3,000 elderly students offline.

　　Cross-strait lifelong education exchanges and cooperation began with adult education, and now it has extended to continuing education, lifelong education, learning city, community education, education for the elderly (old age, old age) and so on. At present, the sub-district office of the Ministry of Water Affairs, Jianhua Community and Fujian Lifelong Education Center are jointly building a cross-strait integrated lifelong education model.

　　"In the future, we will send seven teachers from Taiwan Province to teach in Jianhua Community, including handicrafts, psychological counseling, family education, guzheng and pipa." Tan Jiaming, director of the Cross-Strait Youth Research Center of the Committee for the Care of the Next Generation in Pingtan Comprehensive Experimental Zone, one of the organizers of the event, said.

　　At present, the cross-strait integration lifelong education center is under construction. As the head of the Preparatory Committee of the Cross-Strait Integration Lifelong Education Center, Yu Jianfeng said that under the guidance of Fujian Lifelong Education Service Center, in the first three months, they had carried out normalized cross-strait integration style training and exchange in Jianhua Community, and students from both sides of the strait studied calligraphy, Ba Duan Jin, yoga and other courses together. "Today’s activity is just one of the links. It has organized cross-strait community residents to celebrate their birthdays together, bringing closer ties between the neighbors on both sides of the strait."

　　Chen Xiurong also believes that sending young people from Taiwan Province to the community can make cross-strait integration more active, closer to people’s daily life, and more acceptable to compatriots on both sides of the strait for cross-strait exchanges and integration. (End)

1905 movie network news On February 6th, a movie starring Deng Chao, director, and others released a "skill card" version of the preview and a "role card" version of the poster. The "devil coach" in the film led the male table tennis "General Five Tigers" to fight back, and the youthful feeling of high blood overflowed the picture. The film will be passionately screened on February 14th and officially released on February 17th.

The Jedi counterattack of China Table Tennis tells the story that Dai Minjia, a coach studying abroad, volunteered to return to China in the early 1990s when the men’s table tennis was crushed by the "European powers" and led the veteran recruits to launch a counterattack against the "powers" in Tianjin to save the men’s table tennis. The loneliness and invincibility of men’s table tennis played an overture on that legendary night. On February 5th, the film held a Lantern Festival meeting in China Film Archive. Yu Baimei, one of the film directors, appeared with actors Timmy Xu, Duan Bowen, Cai Yida, Ding Guansen and Wang Xi, as well as Li Lizi, the director of table tennis on the film scene.

Men’s table tennis "Five Tiger Generals" have their own magical powers, and they have assembled "opposing" world masters.

The "Skill Card" version of the preview released on February 6th changed the description of the ups and downs of the story in the previous preview, and more showed the unique personal charm and blood burning point of the male table tennis "General Five Tigers" led by the head coach. The hard work and young soul of the "Five Tigers" were unobstructed in the preview — — In the passionate voice of Amway, Bai Min, who has comprehensive skills and outstanding personal ability, Huang Zhao, who plays a stable role and is also the big brother in the team, Gong Feng, a "secret weapon" who appeared as a surprise soldier at a critical moment after four years of snow hiding, Dong Shuai, a "girl killer" with a broken face and elegant ball style, and, who showed the general style at a young age. The youthful vitality of the "Five Tigers" has added a unique feeling of blood and excitement to the exciting competition, and the young souls of a generation of national table tennis athletes are vividly portrayed.

The simultaneous release of the "role card" poster has brought this burning feeling into full play — — The whole set of posters takes China Red as the main color, and the head coach and the "Five Tigers" jerseys blend into this unique passion and enthusiasm of China people. It seems that the superhero is about to set out to "fight monsters", and the film’s slogan "Before becoming a big devil, you are a Xiaoqiang who can’t be killed" tells more about the juvenile strength of male table tennis athletes. The "five tigers" immediately formed a group, and the high-burning assembled the world’s masters of "being intercepted". When people saw the poster, they couldn’t help shouting "Sa"!

"Let’s start again and be more reunited" is supported by the audience, and "the soul of a childlike heart" is burning to welcome the spring.

On February 5th, at the Lantern Festival meeting, the creative people present spoke freely with the guests and audience, and had a unique Lantern Festival. Yu Baimei, the director of the film, first expressed his gratitude to the audience. He said, "I think there are countless people who have helped us. Many predecessors and colleagues in the film industry behind us have made efforts beyond my imagination to make this film meet with you today. I am very grateful and very moved. I also thank all the partners and predecessors present today." At the same time, Yu Baimei also thanked the audience for their praise and support in the early stage: "This film has experienced many interesting stories, but today this film can finally meet the audience." The director’s heartfelt speech won the support of the audience: "China Ping-Pong is burning and bloody, so it’s good to cry and laugh." "A good movie will definitely have a good market return!" It is worth mentioning that the audience gave a higher evaluation to the men’s table tennis "Five Tigers" with different styles in China Table Tennis "The Jedi Strikes Back", and they became "Five Tigers" in succession, looking forward to welcoming the coming spring together with "The Jedi Strikes Back of China Table Tennis".

At the meeting, there were also many well-known cultural and sports café s who brought their families to watch the movie, and they also gave high praise to the film. Hu Zhifeng, deputy secretary and vice president of the Party Committee of the Film Academy, said, "This film has aroused unforgettable memories of our generation, at least our generation, and it is indeed an unforgettable historical moment. It is also the very deep and irreplaceable spiritual motivation that table tennis, as a national sport, has left for each of us in China. This film has made this kind of spirit! " Yin Li, a famous director, said, "It is not only a sports movie, but also records the mental journey of China people at that time, and each step is so difficult. Today, I saw the inspiration of "China Table Tennis Jedi Counterattack". Let me say thank you to all the creators and directors. You let us feel the hope of China movies! " Zhang Zequn, a famous host, said, "I was particularly moved after watching it, because this film has a special texture, not only the image and temperament of the actors, but also the accuracy. Today is the film’s re-departure. I hope all audience friends will support our "China Table Tennis Jedi Counterattack" for a conscience work of China’s film. " The wonderful comments of the guests won applause from the audience. On the same day, "China Ping-Pong’s Jedi Fight Back" also opened a national screening of "Small Round, Love a lot", and the audience was absorbed and laughed constantly during the movie.After the screening, many people said: "It’s very cool to watch. The film is not only about the athletes’ struggle, but also tells us how powerful the power of’ believing in yourself’ is!" On this reunion day, the film laughs, cries and whispers with everyone!

The film "China Ping-Pong Fight Back" is directed by Deng Chao and Yu Baimei, starring Deng Chao, Sun Li, Timmy Xu, Duan Bowen, Cai Yida, Ding Guansen, Sun Jilun and Aruna. The film will be passionately screened on February 14th and officially released on February 17th.

Near the end of the year, the sales of car companies entered a "sprint" stage. In order to attract consumers who had been waiting to see before, some car brands introduced measures such as car purchase subsidies and limited time concessions. How about car companies promoting consumption benefit?

At the end of the year, the auto market started to cut prices.

Store new car delivery is busy

In a car 4S shop in Shanghai, the reporter saw that many consumers were consulting about buying a car. The person in charge told the reporter that since December, in order to increase the market share, the brand has launched many promotional activities. The preferential strength of a pure electric vehicle has reached 20,000 yuan, and now the average daily delivery of the store is nearly 20 units.

Zhu Aimeng, sales director of a 4S shop in Shanghai: At present, the sales volume has an upward trend, and some models (sales volume) have reached 60% growth. Near the end of the year, the delivery volume will be relatively large, and there may be more on weekends.

In addition, at the end of the year, major car companies also launched preferential activities on the replacement of "oil to electricity". In a 4S shop of a new energy vehicle in Suzhou, Mr. Bao, the owner, is preparing to replace a new energy vehicle with a fuel vehicle that he has been driving for 6 years, and he can enjoy a subsidy of 5,000 yuan.

The person in charge told the reporter that since the second half of this year, customers have great demand for vehicle replacement, and 70% of store sales are fuel vehicles replacing new energy vehicles. At present, in addition to cash subsidies, stores have also launched some replacement offers.

Ma Yun, general manager of an automobile 4S shop in Suzhou, Jiangsu Province: There are some models with free color options, and some with wheel hub sizes. In fact, some configurations have been added to reduce the price. Now the amount of goods entering the store is obviously more than last month.

Cui Dongshu, Secretary-General of the National Passenger Car Market Information Association: In order to maintain the sales level, some car companies have made great efforts in price promotion at the end of the year. Using profits to flush sales is to ensure the effective operation of all links in the industrial chain.

Consumer vouchers plus subsidies

Multi-policy plus code to promote automobile consumption

In addition to the promotion activities of car companies and dealers, many governments have also introduced subsidy policies such as car purchase coupons.

Since the end of November, Suzhou has launched a digital RMB red envelope subsidy without threshold for car purchase. If the car price is between 200,000 yuan and 300,000 yuan, you can get a red envelope of 4,000 yuan, and if the car price is above 300,000 yuan, you can get a red envelope subsidy of 6,000 yuan. The person in charge of a 4S shop told reporters that government subsidies and brand concessions have attracted many consumers to book cars.

Lu Ying, sales manager of a 4S shop in Suzhou, Jiangsu Province: Like last weekend, the average sales volume in a single day was more than 30 units, and the daily turnover reached 13 million yuan.

Nanjing has introduced different car purchase subsidies for fuel vehicles and new energy vehicles. Among them, 4,000 yuan will be subsidized for fuel vehicles with a price of more than 200,000 yuan, and 5,000 yuan will be subsidized for new energy vehicles.

Shenzhen, Jinan, Changsha, Jiaxing and other places have also introduced car subsidy policies in the near future. The issuance of automobile coupons has promoted the centralized release of consumers’ "just need", and car buyers with family travel and business needs have considered placing orders at the end of the year.

Since the beginning of this year, China’s automobile market has maintained a rapid growth trend. Data show that from January to October this year, China’s automobile sales reached 23.967 million, up 9.1% year-on-year. Among them, new energy vehicles performed particularly well, with sales of 7.28 million vehicles, up 37.8% year-on-year, and the market share reached 30.4%. According to industry insiders, at the end of the year, car companies will concentrate on promoting profits and overlapping local subsidy policies, and car sales are expected to achieve new breakthroughs.

Wang Chao, Vice President of Suzhou Automobile Circulation Industry Association, Jiangsu Province: This kind of subsidy can best benefit the general public. As the traditional festival in China is coming, automobile consumption, as a mass consumption product, is also a product that many families prefer to purchase centrally at the end of the year.

Source: CCTV Finance WeChat public account

Text/Jin Cuodao Channel

"Riding the wind and breaking the waves" entered the 3.0 era.

The rising path of the term "Sister Lang" is very similar to that of women in this era.

It seems that since the first two years, a kind of feminism against traditional people has reached its climax."Feminism" and "mistress" have repeatedly become marketing terms with their own topics.

Under this momentum, women seem to have to meet the new expectations of society in order to be worthy of the title of "women of the new era" and deserve praise; In some marketing tones, women seem to be great enough only if they are independent and powerful.

As time goes on, we can see that the marketing that can make women "buy" gradually decreases, and her consumption seems to have entered a "weak period".

The reason is that the over-hyped "female gaze" and the "overcorrection" in order to seize the feminist slogan are revealing more and more problems. Many marketing slogans that seem to advocate women’s interests have imposed more shackles on women.

Female marketing is becoming more and more difficult, and many enterprises that want to seize the dividend of the times seem to be in a dilemma.

In this slightly embarrassing state, how can brands better solve the problem if they want to enter women?Euler, a car brand that loves women more, launched a special "confession" in the past 520 and handed in a high score answer sheet.

Looking back at the general marketing ideas when women’s topics just emerged, most of them are "independent you are the most whispering", "confident you are the most beautiful" and "free you are the most noble" and so on.

Although it is true, independence, self-confidence, freedom, etc., these words should imply sincere yearning for beauty, but when they become empty "please" that only exists in slogans and floats on the surface, they are not tying new burdens to women.

The frenzied marketing trend went down, and even the word "woman" on Women’s Day was once kept secret, and instead it was called "goddess" and "queen".

Since the beginning of this year, the marketing campaign with crazy momentum in the previous two years seems to have begun to be less intense, and the topic is far less sharp than before. The female theme that once "exploded per capita" no longer appears in the screen.

It is not so much that people are getting tired of women’s topics as that the society hates the routine marketing campaign.

of course，There are still some "heart-wandering" marketing cases quietly out of the circle.

Polaiya said: "Gender is not a boundary, but prejudice is"; Zhiben said: "I want to be what I want to be"; JD.COM said: "Her unknown side, every side is amazing"; Hua Xizi asked: "How do we reach the balance?" … Brands no longer praise women blindly in order to attract people’s attention, but dig, discover and affirm their unique qualities in a gentle way, and finally land on women’s actual pain points and growth demands.

Just past May 20th, the pre-sale conference of Euler Ballet Cat "Come for Love" also confirmed this trend.

Are women and cars inherently lacking in tacit understanding? I’m afraid not. By 2021, the number of female drivers in China has reached 162 million, accounting for 33.68%. With the rise of women’s demand for car purchase, her voice is eager to occupy a place in the automobile field, but unfortunately, such rights are still relatively lacking.

This is the pain point that Euler is facing directly.It is under the dedicated determination to "love women more" that Euler’s first female-only car, the ballet cat, arrived.

What kind of car do women need? Let women say:

The exclusive female research team of ballet cats unveiled at the pre-sale conference is the first in the industry. They come from various fields related to women’s life, such as fashion, jewelry, home, mother and baby, and make comprehensive suggestions for the design of ballet cats.

Is there a tacit understanding between women and cars? Let her feel for herself:

Ballet Cat sincerely invites AoDingwen, a national first-class actor and young dancer, to interact with the ballet cat at the pre-sale conference as a representative of elegant women, so as to fully show the elegance, fashion and thoughtfulness of the ballet cat to women.

As Wang Weiwei, CMO of Euler Auto, said at the pre-sale conference of ballet cats: "Euler makes cars for women, and the origin of thinking is not narrow feminism, not encouraging women to live, but making women better become women, gentle and firm, romantic and beautiful, and harvesting the softness and happiness they deserve."

In other words,Women don’t need to be taught how to be women.

We must admit that the natural differences between men and women in physiology and psychology, including vision, body feeling and emotion, are the best solutions to help women find themselves. It is precisely because Euler had such an understanding a long time ago that the ballet cat is what it is today.

People have an eternal pursuit of beauty, and the aesthetic concept of elegant renewal of ballet cats explains the aesthetic that is more in line with women’s pursuit. The use of arcs conveys a soft and elegant aesthetic feeling, and with a retro attitude, it interprets the fashion trend that is out of date; Dingbai, Azure, Rice Glaze, Junxia, Morning White, Golden Wind and Jade Dew, the official six colors condensed the glaze essence of Song Dynasty porcelain.

From the east to the west, from the classic to the trend, the ballet cat subverts the traditional masculinity in terms of automobile design, and from the perspective of women, this temperament complements each other.

At the same time,Ballet Cat has also reconstructed a deeper concept of "female friendliness" for cars, and we can see the "connotation" tailored to the needs of female segmentation in it.Workplace beauties, omnipotent mothers, beautiful girlfriends … What inconveniences do women face in different roles and different life scenes?

When commuting or dating, the ballet cat can be a mobile dressing room. The oversized cosmetic mirror with LED light source and the cosmetic box at hand are very convenient. You can also take a selfie in the car when you are in a good mood.

Driving with cold hands and physical discomfort during the physiological period, the ballet cat can be a warm man with intimate companionship, and the seat, steering wheel and air conditioner can be activated by voice control or one button to be surrounded by warmth;

When taking care of children, the ballet cat with children’s mode turned on can be a good helper, so that mothers can check the children’s situation in the car in real time while driving, reducing potential safety hazards;

There are also functional systems designed for actual scenes, such as braving the wind and waves mode and goddess mode …

The exclusive seat designed based on women’s ergonomics, the steering wheel size set for women’s shoulder width and palm size data, and even the angles of the seat, steering wheel and dashboard are precisely adjusted for women’s physiological data …

These are the answers that ballet cats give to women—Exclusive preference.

Undoubtedly,The current female consumption is still in the dividend period.So can this dividend period last for a long time? The answer is actually yes.

Since the beginning of this year, the battle of brand marketing seems to be much milder, but the consumption trend of her economy is still strong. The "Tik Tok 38 Festival" data report shows that the number of female consumers increased by 115.6% year-on-year.

In the automobile circle, with the increasing demand for women to use cars, the "female-only" tailored for them has just ushered in the ballet cat, a real new force.

At the pre-sale conference of ballet cats on May 20, Euler officially announced that the pre-sale price range of ballet cats was 193,000-223,000 yuan. Once the pre-sale was opened, it achieved good results. It is conceivable that the volume of women in the field of automobile consumption still has a huge room for explosion.

However, if you want to really reach the heart of women, you need the brand to focus on exerting force;About the female theme of marketing, it is a "long-term doctrine" that needs the brand to dig deep.

Euler’s determination can be seen from the moment when the official announced "a car brand that loves women more". Euler’s first female-only car, the ballet cat, is a key step for Euler to enter a new era of female marketing, and it is also a new starting point for Euler’s brand to rejuvenate and improve.

"Today’s consumer market, not win in the big and complete, but win in the small and specialized.The more focused you are, the more you will win.Dong Yudong, CEO of Euler Auto, said this.

Conclusion:

Although the current female theme is sensitive, "her power" is still a trump card. In order to really break the so-called "weak period" of marketing, marketing ideas must first be put in a correct position.

Slogan-style touting may make people "go to the top" for a while, but rhetoric divorced from reality will never really reach people’s hearts, and the dream bubble away from reality is doomed to burst with a poke.

Because women are kidnapped by these slogans, it’s hard to tell whether they should follow their own heart to realize themselves or adapt to the new expectations of society. What brand marketing can do is not to draw a big "cake" for women, but to think about what it can do for women.

"Love her" is not to forcibly shape her into what society expects.

But let her have more room to turn around in this world and find her own light with her.

What is culture?

If culture talks about appearances, it is: everything that is different from nature in human social life is culture. As long as it is not natural, it is created by people, and it is all culture, but this is only the appearance.

The core of culture: it is the common way of thinking and values formed by this nation that has lived for a long time in a special natural environment and a unique mode of production and lifestyle. This is culture. Specific environment, specific period. Then a group of people generated this value. For example, if he lives on the plateau, or the natural environment on this plain is different from that on the prairie, and his way of life and production are different, then his way of thinking and values are different. This way of thinking and values, he is not a person, he is the common lifestyle and values of this nation or this country, and this is culture.

We in China pay attention to family and everything. We have talked about it for more than 2,000 years. Now the common people also recognize it. It is this value that China people recognize. Therefore, culture is a unique value of a farming nation.

The most basic bond of farming people’s survival is blood, but the basic unit of survival is family, so from this perspective, this family and everything is the unique culture of our Chinese nation. Not in other countries, because their lifestyles and production methods are different, he will change. For example, in Hanshu, especially in Biography of Xiongnu, there is a dialogue between Han Division and Xiongnu, which is called Khan’s dialogue between them. This is called two different cultures, which are actually right from their respective perspectives, but because of their different lifestyles and production methods, I think you are wrong, and you think I am wrong. So what is right and what is wrong? What is suitable for our survival is called right.

# Culture # # Xiongnu #

Bai Yansong said:

"Whether a person has a culture is not based on how high his education is.

People with academic qualifications do not necessarily have culture; People without education are not necessarily uneducated.

Reading a lot of books, having a high diploma, and having education are sometimes completely different. "

People who are truly literate have achieved the following.

01

A flight attendant named Judy told an interesting story about Liu Shishi at the Weibo.

As a stewardess, Judy often meets all kinds of big coffees and stars, but these big coffees and stars didn’t leave a deep impression on her until she met Liu Shishi a few days ago.

On that day, Liu Shishi took the first class. When Judy went to tidy up the first class after the plane landed, she was surprised to find that the quilt on Liu Shishi’s seat was neatly folded.

Judy was shocked at once:"In the past, all the guests in the first class huddled their quilts, threw them under their feet and left. I didn’t expect the poems to be stacked neatly. I was so touched."

People who fly in first class are usually people of great status, but you see, there are so few people who fold quilts. Occasionally, a flight attendant will be moved for a long time.

02

On May 1 ST, I met a wandering singer on the road. The singer sang very well. After a song, many people walked by and threw the change into the singer’s hat, but then, a lady’s behavior surprised people.

She went to the hat and crouched down slowly.Gently put two coins into the hat, and smiled and nodded to the wandering singer.

Educated, I don’t care if I have read many books. But at this moment: many people lose her too much.

Comparing this matter, I am reminded of Bai Yansong’s words:

"Whether a person has a culture is not based on how high his education is. People with academic qualifications do not necessarily have culture, while those without academic qualifications do not necessarily have no culture. "

Read a lot of books, have a high diploma,And whether you have culture or not are sometimes completely different.

03

Wu Xiao Xian told another touching story.

Once, he followed the boss to talk about business, and at lunch, he ordered a table in the hotel.

Halfway through the meal, the waiter served a special dish, and the boss said politely, "Thank you, we don’t need any more dishes."

The waiter explained:"This dish is free."

The boss still smiled and replied: "We don’t want it for free, we can’t eat it, it’s a waste."

After the meal, the boss wrapped the leftovers.

On the way back to the company, the boss drove slowly, as if looking at something.

Wu Xiao Xian was wondering when the boss stopped the car, picked up the packaged food, got off the bus and walked over to a beggar, and handed it over with his hands.

What is culture? This is culture. Culture is self-cultivation rooted in the heart.

04

I read another story in People’s Daily.

On the weekend, my nephew followed a Chinese to go fishing in Sydney, Australia. Every time you cast a net, you always get something.

But every time the net is pulled up, the Chinese always pick it up and throw most of its shrimps and crabs back into the sea.

His nephew was puzzled: "I finally hit it, why throw it back?"

Chinese answer:"Fish and shrimp that meet the specified size can be caught."

His nephew said, "No one can care about you on the high seas?"

The Chinese smiled faintly: "Not everything needs to be reminded and urged by others!"

What is culture? This is culture. Culture is consciousness without reminding.

05

What is freedom?

Many people’s understanding is that freedom is to let yourself do what you want freely.

But people who think like this don’t know what real freedom is.

Linda, a Chinese-American writer, wrote a book "Worry in the Deep of History", which presents a fact:The United States is both the freest country in the world and the least free country in the world.

On one occasion, he accompanied his friends to visit the Grand Canyon of America.

My friend picked up the coke can and wanted to throw it into the Grand Canyon: "What a pity not to do something in such a deep canyon!" "

Linda got a fright, hurriedly stop:"This is illegal."

The freest America in the world is actually full of illiberality:

It is illegal to hold an open wine bottle in the street;

It is illegal for parents to slap their children when they cry.

……

Many people in China don’t understand why the United States has so many restrictions. In fact, it is precisely because of so many constraints that American freedom has been created.

The philosopher Mill said: "Constraints are the mother of freedom. Personal freedom must be based on not infringing on the freedom of others. "

What is culture? This is culture. Culture is freedom based on constraints.

06

There was a man who taught his disciples to break glass products and put them into garbage bags, and wrote on them with a pen: "There are glass fragments inside, it’s dangerous!" "

In this way, garbage collectors won’t scratch their fingers.

The mineral water bottles after drinking drinks are also emptied and tightened, which is convenient for waste recyclers to collect.

You ask me what is culture? This is culture. Culture is kindness for others.

When going to the toilet, think of the next person who goes to the toilet;

When throwing garbage, think of the next garbage collector;

No matter what you do, you must think of the next person;

……

07

Xia Yan, a dramatist, was in great pain before he died.

The secretary said, "I’ll call the doctor."

Just as he was about to open the door, Xia Yan opened his eyes and said with difficulty:"Not called, please."

Then he passed out and never woke up.

"Not called, please." Xia Lao changed a word, but touched a building.

Xia Lao is a truly literate person.

A true literate person does not depend on how many books he has read or what school he has attended, but should have four qualities:

Cultivation rooted in the heart;

Consciousness without reminding;

Freedom based on constraints;

Kindness for others.

Many times, culture is a hidden existence, and it is a rule of life. It may not be visible, but it’s important.

It will make you richer in thought, more advanced in choice, more independent in doing things and more interesting in life, all of which are good for you.

Source: WeChat WeChat official account "Classical Literature and Poetry" is integrated from the network

Editor: Yifan

[Disclaimer: This number is the official public welfare account of "Reading for All", and this article is reproduced for the purpose of transmitting more information. Please contact us if the source is mislabeled or suspected of infringing your legitimate rights and interests. We will correct and delete it in time, thank you. 】

Source: People’s Network-Viewpoint Channel

Visit Xuanyuan Temple of Huangdi Mausoleum, and pay tribute to the vigor and uprightness of cypress planted by Huangdi in 5000 years. At Lushan Mao site and Shiyan Mao site, feel the grand scenery of the capital city of "Wanbang came to Korea" 4000 years ago; In Baoji Bronze Museum, I realized the pre-Qin civilization of the Western Zhou Dynasty 3,000 years ago … With the launch of the online theme of "Why is China in a Prosperous Age", an interview group composed of Chinese and foreign journalists, experts and scholars set off from Xi ‘an, Shaanxi Province, and started a wonderful journey of exploring the source. The magnificent treasures and voluminous documents help us decipher the code of civilization and strengthen our cultural self-confidence.

Cultural self-confidence is a more basic, broader and deeper self-confidence and a more basic, deeper and more lasting force in the development of a country and a nation. The Chinese nation is an ancient and great nation in the world. It has created a splendid civilization that has lasted for more than 5,000 years and made indelible contributions to the progress of human civilization. Through cultural relics, heritages and texts, the online theme propaganda of "Why is China in a Prosperous Age in China" makes people more and more amazed at the profoundness and long history of Chinese civilization. Numerous cultural creations have strengthened our cultural confidence, from a subset of classics and history with rich knowledge, to the four books and five classics, six towers and three strategies that show profound wisdom, from jade carving and bronze wares and ceramic silk weaving that show superb skills, to piano, chess, calligraphy and painting, poetry and songs with elegant interests.

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