The service industry in many places resumed in an orderly manner, and market consumption continued to pick up.

　　The demand for transportation has increased, and the flow of people and cars in urban areas has increased significantly; Restaurants and restaurants have resumed one after another, and the passenger flow in major business districts has increased; The number of tourists in popular scenic spots has rebounded, and the cultural tourism market has shown a recovery trend … … During the New Year holiday, the reporter learned that with the acceleration of resumption of work and production in many places, the life service industry resumed in an orderly manner and market consumption continued to pick up.

　　"Fireworks" Rising, the catering retail market is gradually warming up.

　　During the New Year’s Day holiday, there were long queues at the gates of several restaurants in Guijie Street, Beijing, and many businesses resumed their 24-hour business. "A lot of guests came on the first day of the resumption of dining. Now the business has recovered to 70% before the epidemic. " Ms. Liang, the owner of the three brothers in Beiping, said.

　　Not only Beijing, but also Haidilao Guangzhou Beijing Road Store in Guangzhou Pedestrian Street Scenic Area received reservations during New Year’s Day one week in advance. On New Year’s Eve, there was a queue at the store around 5 pm.

　　During the New Year’s Day, the reporter visited many service-oriented physical stores such as restaurants, cafes and barbershops, and found that the popularity was slowly returning, and the long-lost fireworks in the streets and lanes came back.

　　Driven by catering and retail, many key business districts began to be lively. In the Tianhe Road business district in Guangzhou, which is known as the "No.1 business district in South China", the daily average flow of people continues to recover. The reporter learned from Tianhe Road Chamber of Commerce that the number of people in the business circle exceeded 1 million on the day before New Year’s Day, and more than 100 events were held in various shopping malls around creative arts, national culture, fantasy travel and Tianhe fashion, which attracted many consumers’ experiences.

　　While offline consumption is gradually recovering, online consumption continues to be hot. Take catering as an example. According to the data of Meituan, the online transaction volume of dining hall food in China more than doubled compared with last week two days before the holiday, among which the related transaction volume in Jiangsu and Zhejiang increased by over 230%. In the past week, the sales of "New Year’s Day", "New Year’s Day" and "New Year’s Eve" themed dishes on the public comment list increased by 664% from the previous week.

　　The enthusiasm of consumers has also ignited the confidence of businesses. According to the data of Meituan, during the New Year’s Day, the number of take-away merchants offering New Year’s dishes increased by three times compared with the previous week, and the number of New Year’s related dishes increased by five times.

　　The reporter noted that in order to help the consumer market continue to recover, many places have introduced relief measures and consumption promotion arrangements, among which catering, retail and other service industries have become the focus. For example, the Ningxia Department of Commerce said that it should seize the peak consumption season at the end of the year and the beginning of the year and vigorously promote and hold various consumption promotion activities. Focus on automobile, catering, retail and other key industries, intensively and accurately release government coupons, and do a good job in subsidy payment. At present, the major business districts in Ningxia have fully resumed business, and the passenger flow in shopping malls is increasing day by day.

　　The increase in orders and the increase in the consumption of cultural tourism.

　　Consumer markets such as tourism, leisure and entertainment are also warm and harmonious.

　　During the New Year’s Day, many resort hotels in Sanya, Xishuangbanna and Zhangjiakou Chongli welcomed full rooms. Pullman Sunac Resort Xishuangbanna has a total of more than 400 rooms. One week before New Year’s Day, the popular rooms for the holiday have been snapped up. "Compared with previous years, the stay time and consumption items of guests in the hotel have increased significantly this year." The relevant person in charge introduced.

　　A number of data show that during the New Year’s Day, the popularity of transportation, travel and consumption has been rising.

　　According to the data of FlightAI market insight platform, during the New Year’s Day, major airports basically recovered to the same period of last year, and the passenger traffic of TOP10 airport increased by about 20% year-on-year. According to the data of Flying Pig, the number of train tickets during New Year’s Day increased by more than 2.6 times compared with the same period of last month, reaching the peak in the past six months, of which the inter-provincial train ticket bookings accounted for nearly 60%.

　　The signs of recovery in the tourism market are more obvious. According to the data center of the Ministry of Culture and Tourism, during the New Year’s Day holiday in 2023, there were 52,713,400 domestic tourist trips, up 0.44% year-on-year, and the domestic tourism revenue reached 26,517 million yuan, up 4.0% year-on-year.

　　According to Ctrip’s report, compared with less than 40% of users traveling across provinces in 2022, nearly 60% of users choose to travel across provinces during the New Year’s Day holiday this year. According to the data of the US Mission, the popularity of night play has not diminished, and the New Year’s Eve tickets for characteristic blocks and theme parks have increased by more than 10 times from the previous month. On the flying pig platform, during the New Year’s Day, the number of car rental bookings in popular tourist cities increased by more than three times compared with last month; The number of rooms reserved for star-rated hotels and country houses has increased by over 30%.

　　In addition, in terms of leisure and entertainment, with the orderly opening of cinemas across the country, the box office data of New Year’s Day movies is improving. According to the real-time data of Lighthouse Professional Edition, as of 13: 59 on January 2, the total box office of New Year’s Day in 2023 (December 31-January 2) exceeded 500 million yuan.

　　Recently, the Ministry of Culture and Tourism said that for winter tourism, especially holiday tourism such as New Year’s Day and Spring Festival, efforts will be made on both sides of supply and demand to accelerate the recovery of tourism consumption vitality.

　　Beijing Municipal Bureau of Cultural Tourism launched a new brand of "Beijing Micro-vacation" cultural tourism, and jointly released the first batch of six Beijing micro-vacation destination brands with relevant districts; Shanxi, Luoyang, Henan and other places have launched activities such as ticket concessions and ticket reduction and exemption; Hainan held the Happy Festival of Hainan International Tourism Island in 2022 and distributed 10 million yuan of tourist coupons to the whole country … … Many places have come up with "practical measures" to add strength to the recovery of the cultural tourism market.

　　"New vitality" generate’s service industry recovery can be expected

　　Recently, the the State Council executive meeting deployed a package of policies and measures to stabilize the economy, which achieved results, and promoted the foundation of economic consolidation and stability to keep running in a reasonable range. In terms of service consumption, the Standing Committee of the National People’s Congress proposed "promoting the orderly recovery of service consumption in combination with reality."

　　Industry experts believe that with the gradual recovery of production and living order and the effective implementation of relevant measures, service industry consumption is expected to accelerate recovery.

　　Fu Jiaqi, statistician of the Department of Foreign Trade and Economic Cooperation of the National Bureau of Statistics, believes that with the implementation of measures to further optimize the epidemic prevention and control, the series of policies to expand domestic demand and promote consumption have gradually taken effect, the development resilience of the consumer market has continued to emerge, and the consumer demand of residents will continue to be released.

　　"It is expected that there will be obvious recovery growth in the life service industry in 2023. In terms of consumption content, there is a large room for growth in catering and travel. In terms of consumption patterns, more attention is paid to the combination of online and offline consumption. In the consumer group, the youth group is full of consumption vitality and will become the main force for the innovation and development of service consumption. " Tamia Liu, deputy director and researcher of Market Economy Research Institute of the State Council Development Research Center, told reporters.

　　Service enterprises and related industries are also actively exploring ways out. Taking the catering industry as an example, Yang Liu, president of China Cuisine Association, pointed out that fast food enterprises should correctly and objectively understand the current development environment and their own problems, improve efficiency, reduce costs, scientifically and completely establish and continuously improve their own development models, actively try digital means, improve products and services, expand output value, gain more market space and explore better profit models. (Reporter Ban Juanjuan Wang Wenbo Ding Le)