If artificial intelligence is likened to a pot of sweet and palatable rice, then the computing power is firewood, the data is rice, and the algorithm is the chef of steamed rice. Under the technology-driven background of the continuous development of artificial intelligence, the demand for top computing power is growing continuously.

Compared with ordinary computers we use every day, supercomputers refer to computers that can perform a large amount of data and high-speed operations that ordinary personal computers can’t handle. They have strong data storage capacity and fast data processing speed, and are mostly used in cutting-edge technology research and national high-tech fields, which is an important symbol of national scientific and technological development level and comprehensive national strength.

Since 2009, China has built six national supercomputing centers in Tianjin, Shenzhen, Jinan, Changsha, Guangzhou and Wuxi. Relying on the national supercomputing center, supercomputers with "China Core" constantly refresh China’s "speed".

From June 2013 to November 2015, China’s "Tianhe II" supercomputer ranked first among the top 500 supercomputers in the world for six consecutive times. General Secretary of the Supreme Leader made an important instruction: "The successful development of Tianhe-2 supercomputer system indicates that China has been at the forefront of the world in the field of supercomputers."

On June 20th, 2016, the "Shenwei Taihu Light" supercomputer developed in China won the first place in the global supercomputer list with nearly three times the computing speed of the second place, and its computing power in one minute is equivalent to that of 7.2 billion people in the world. At the same time, it has been continuously calculated with a calculator for 32 years.

On November 17th, the same year, the whole machine application "Full Implicit Simulation of Global Atmospheric Dynamics Approved by Ten Million Nuclear Powers" based on "Shenwei Light of Taihu Lake" won the "Gordon Bell Award", realizing the "zero" breakthrough of China Supercomputer in this field.

On May 28, 2018, at the 19th Academician Conference of China Academy of Sciences and the 14th Academician Conference of China Academy of Engineering, the General Secretary specifically mentioned the development achievement of "Shenwei Taihu Light": "Supercomputers won the world’s crown for 10 consecutive times, using domestic chips ‘ Shenwei Light of Taihu Lake ’ Won the highest award for high performance computing applications ‘ Gordon Bell Prize ’ 。”

General Secretary of the Supreme Leader, when expounding the great changes in the new era and ten years in the Party’s Report to the 20th CPC National Congress, pointed out that basic research and original innovation have been continuously strengthened, breakthroughs have been made in some key core technologies, strategic emerging industries have grown stronger, supercomputers have made great achievements, and China has entered the ranks of innovative countries.

With the vigorous development of innovative computing power and a new generation of artificial intelligence technology, supercomputers have become a veritable big country.

Looking up at the starry sky, supercomputers can simulate the evolution of different cosmological models and help human beings get a glimpse of the mystery of dark matter. The "numerical wind tunnel" project can shorten the aerodynamic shape design cycle of aerospace vehicles such as large aircraft and rockets from one or two years to several days.

Based on the earth, supercomputers are widely used in oil and gas resources exploration, geological survey, large-scale engineering construction and so on. In the construction of Baihetan Hydropower Station, the research on seismic safety of arch dam abutment was carried out by using supercomputer, which provided a scientific basis for dam design.

Benefiting people’s livelihood, supercomputers have played a vital role in the fields of medicine, biomedicine and gene sequencing. "Tianhe Medical Health Big Data Industrialization Platform" provides services such as data storage, development and application for medical institutions, data development and algorithm application companies and multinational pharmaceutical companies.

Nowadays, the integration of supercomputing and artificial intelligence has become the core driving force for the transformation and upgrading of various industries and the development of digital economy in China. The White Paper on the Development of Intelligent Computing Industry released in 2023 shows that by 2025, the scale of China’s computing core industry will exceed 4.4 trillion yuan, and the scale of related industries will reach 24 trillion yuan.

As a productivity tool in the era of digital economy, supercomputing has become an important support for the high-quality development of economy and society, which shows the surging innovation vitality of China today.

　　In Russia, UnionPay cards have a considerable coverage. The picture shows the UnionPay card logo that can be seen everywhere in the mall.

　　Our reporter Wu Yanshe

　　Shopping in the mall, a UnionPay card can be done; Take the subway bus and scan the code with Alipay … … China people are familiar with the "swipe card and scan code" payment method, which is rapidly spreading to more and more Russian cities and commercial service systems.

　　Entering the new year, the news from unionpay international said that before the 2018 fifa world cup Games, the acceptance coverage of UnionPay cards at local ATMs and merchants’ POS terminals will be further increased to 90%. Moscow, St. Petersburg, Kaliningrad, Volgograd and other competition host cities will basically realize the barrier-free acceptance of UnionPay cards. Official website Airlines such as Aeroflot and Siberian Airlines also offer UnionPay card payment services.

　　Almost at the same time, two large supermarket chains "Lianta" and "Dixie", which ranked third and fourth in Russian turnover, also said that they would officially launch Alipay system around the Spring Festival in China. Previously, Moscow’s bus, subway, paid bicycles and other urban transportation systems have announced the introduction of Alipay, which can scan the code to purchase tickets.

　　Whether it is the traditional settlement mode based on UnionPay or the new mobile payment represented by Alipay, "Chinese-style payment" has accelerated its landing in Russia, but also opened up new space for future cooperation between the two sides.

　　Follow the Chinese people in striding "out to sea"

　　"It was our idea to accept Alipay. You know, this is one of the most popular payment methods in China. " In July last year, the central department store in Moscow, an all-Russian high-end shopping center near Red Square, launched the Alipay system for the first time. When asked by Russian media about the original intention of this move, Aleksandr Pavlov, CEO of the shopping mall, said so.

　　China’s huge tourist group and spending power are the important reasons why Russian banking system is willing to cooperate with UnionPay and Alipay, and are also the interests of countless merchants who are willing to access payment systems.

　　Statistics released recently by the Russian World Without Borders Tourism Association show that in 2017, more than 900,000 "visa-free" tourists from China visited, an increase of 18% over the previous year. It is estimated that during the 2018 World Cup, there will be at least 100,000 Russian tourists visiting China. According to the statistics of the Russian Embassy in China, there are more than 30,000 students studying in China and Russia, and in recent years, the number of personnel exchanges between China and Russia has exceeded 3 million.

　　"We have noticed that the number of people in China continues to grow." Alexei, director of the Commercial Department of the Russian Foreign Trade Bank, said, "The potential size of this market will reach 300 billion rubles (about 33 billion yuan) per year."

　　To support this view, Pavlov revealed that 9% of the turnover of Moscow Central Department Store comes from tourists from China. In Leningrad Shopping Mall in St Petersburg, another famous tourist city, the proportion of turnover contributed by China consumers is as high as 22%.

　　In fact, in order to win the market and users, the payment enterprises in China are also trying their best, including "subsidies" and "concessions". Duty-free shops and shopping malls in major airports in Russia often post preferential information similar to "15% discount on UnionPay cards", and Alipay also attracts users with "the best exchange rate". In the Gagarin Square business district in Moscow, there are many shops, and more than 80% of them can be marked with UnionPay cards. In a brand monopoly shoe store, salesgirl Valentina told reporters that the store has been paying with UnionPay for 9 years.

　　More and more local Russian residents have also started to apply for and use UnionPay cards. More than 10 local banks such as Natural Gas Industrial Bank, Agricultural Bank of Russia and Binhai Social Bank have issued nearly 1.3 million UnionPay cards. In July, 2017, unionpay international and Russian National Payment Card Company realized card issuing cooperation. MIR cards, which were originally used only in Russia, were expanded to more than 160 countries and regions covered by UnionPay network, greatly improving the convenience of Russian residents in using cards across borders.

　　The Belt and Road Initiative creates more opportunities.

　　There are some backgrounds for Russia to accelerate the introduction of "Chinese payment".

　　Take UnionPay as an example, it entered the Russian market in 2006, but the explosive growth was mainly after 2014. That year, Visa and MasterCard, which dominated the Russian credit card market due to sanctions from the United States and Europe, stopped providing payment services in many banks in Russia. Therefore, the Russian government is determined to establish its own payment system and realize a diversified settlement system. At that time, China and Russia had established a comprehensive strategic partnership of cooperation, and China UnionPay, as one of the world-renowned international credit cards, received more attention. According to Fan Jiguang, the representative of China UnionPay in Russia, in the following three years, the number of cards issued by UnionPay in the local area surged to 2 million.

　　The construction of the "Belt and Road" has also created greater opportunities for Sino-Russian financial cooperation.

　　On the one hand, with the promotion of policy communication, facility connectivity, smooth trade, financial intermediation and popular support, the payment of people coming and going in the "Belt and Road" region needs to be smooth and convenient; On the other hand, with Russia as the main radiation source, including Central Asia and CIS countries, there is a need to improve the modernization level of financial payment, safeguard domestic financial security and reduce the use of cash.

　　In May last year, the Federal Savings Bank, Russia’s largest bank, launched the UnionPay card acceptance business; In August, the Foreign Trade Bank, the second largest bank in Russia, also opened its merchants to accept UnionPay cards on the basis of realizing all available UnionPay cards at ATMs. In 2017 alone, the number of merchants and ATMs accepting UnionPay cards in Russia has more than doubled, reaching a total of 630,000 merchants and 100,000 ATMs. In countries and regions along the Belt and Road, more than 50 UnionPay cards have been used.

　　Another important factor is China’s outstanding leadership in the field of mobile payment.

　　In recent years, the globalization of cashless services of mobile payment enterprises in China has accelerated. Not only are there new mobile payment enterprises represented by Alipay and WeChat, but even traditional cross-border payment institutions such as UnionPay have also introduced mobile payment methods such as "China Unionpay Quick Pass", which has developed rapidly and been widely used, making it difficult for European and American countries to reach. In Europe, America, Southeast Asia and other countries and regions, Alipay alone has access to more than 120,000 overseas offline merchants, supporting 18 kinds of foreign currency settlement. When German youth Alfred wrote to the President "I hope to bring Alipay back to Germany" and China’s popular mobile applications were localized overseas, "Indian Alipay" and "Philippine WeChat Payment" were born. Russia, eager for financial innovation, hoped to achieve "overtaking in corners" through China’s mature cashless payment technology and experience.

　　Overseas stories have just begun.

　　In the face of the expansion of "Chinese payment" in Russia, both unionpay international and Alipay, the relevant person in charge invariably stressed when interviewed by this reporter, "This is only the first step. The story has just begun. "

　　In fact, the "story" has already begun in Southeast Asia and other countries and regions.

　　In Laos, in November 2015, the Laos National Bank Card Payment System project, which was jointly built by UnionPay, China National Development Bank and Laos Central Bank, was launched to help Laos build a national bank card payment system covering the whole territory; In Thailand, after the UnionPay chip card standard became the industry standard in Thailand, UnionPay provided Thailand with the construction standard of bank card transfer system. UnionPay has also become the sole provider of cross-border chip card standards of the Asian Payment Alliance (APN), and signed an authorization cooperation agreement for chip card standards with seven member institutions — — This means that the mainstream switching networks in Singapore, South Korea, Malaysia, Indonesia, the Philippines and other countries will take the UnionPay chip card standard as the technical standard for accepting and issuing cards.

　　Russia is an important country along the "Belt and Road" and a key area connecting Central and Eastern Europe and radiating the CIS. The layout of "Chinese-style payment" here not only means that RMB has taken an important step in the internationalization journey, but also realizes the "going out" of technology, products, services and brands by participating in the construction of payment infrastructure in overseas markets and the docking and interconnection of technical standards systems, and improves the right to speak on modern payment standards.

　　Another trend of the "story" is that it may trigger a "peripheral revolution" brought about by financial technology innovation in the Internet era. Take Alipay as an example. When China consumers download Alipay apps from their mobile phones, they will automatically switch to overseas versions when they come overseas, which not only has the function of "wallet", but also provides a lot of "outbound" services, including information on eating, drinking and having fun in the local area, ticket purchase for scenic spots, preferential treatment for "nearby" merchants and so on. As Bogdahn Zarozhne, the head of Alipay in Russia, said, "We provide more than just payment tools, but also hope to create a lifestyle-changing application."

　　It can be expected that with the rapid development of cross-border payment, a new round of cross-border electronic commerce transactions will be promoted rapidly. With the overseas expansion of "Chinese-style payment", the format of banks, the reconstruction of credit system, the form of money, the security of payment, the construction of e-commerce platform and even the supervision of online payment will also face new challenges. (Reporter Wu Yan Zhang Xiaodong)

　　(Moscow, January 15 th)

　　People’s Daily (January 16, 2018, 03 edition)

　　Author: Ayi Guli (Associate Professor, School of Law, Minzu University of China)

　　General Secretary of the Supreme Leader stressed at the National Ecological Environment Protection Conference: "The next five years will be an important period for the construction of beautiful China. We should thoroughly implement Socialism with Chinese characteristics’s ecological civilization thought in the new era, persist in taking the people as the center, firmly establish and practice Lucid waters and lush mountains are invaluable assets’s concept, put the construction of beautiful China in the prominent position of building a strong country and national rejuvenation, promote the obvious improvement of urban and rural living environment, achieve remarkable results in the construction of beautiful China, support high-quality development with high-quality ecological environment, and accelerate the modernization of harmonious coexistence between man and nature." This important exposition provides direction guidance and fundamental follow-up for further strengthening ecological environment protection and promoting ecological civilization construction. The construction of ecological civilization is a multi-dimensional, multi-level and multi-field systematic project, which needs to "co-ordinate resources in all fields, gather all forces, and lay a good foundation for the rule of law, market, science and technology, and policy ‘ Combination boxing ’ " . Specific to the level of the rule of law, we must always adhere to the strictest system and the strictest rule of law to protect the ecological environment, maintain normal external pressure, and constantly promote the modernization of the ecological environment governance system and governance capacity.

　　Improve the legal system of ecological environmental protection

　　Ecological rule of law is the rule of law form of ecological civilization and the organic integration of ecological civilization and rule of law civilization. The legal norms of ecological environment at the legislative level must form a harmonious and consistent ecological law order under the guidance of the basic concept of ecological rule of law. Since the 18th National Congress of the Communist Party of China, the overall leading role of the CPC Central Committee in ecological environment legislation has become more and more prominent. The supreme leader’s thought of ecological civilization and the supreme leader’s thought of rule of law provide theoretical guidance and action guide for the construction of ecological civilization in China.

　　The Amendment to the Constitution of People’s Republic of China (PRC) adopted in 2018 has written ecological civilization into the fundamental law of the country. The relevant provisions of the Constitution are the constitutional basis for building the whole legal system of ecological environmental protection, the constitutional compliance for promoting the reform of the ecological civilization system, and the constitutional basis for promoting the practice of ecological environmental protection and safeguarding people’s environmental rights and interests. With the gradual increase in the number of ecological environment legislation in China, the legislative forms are more diverse, the structure is more rigorous and the level is more reasonable. The environmental protection law takes "promoting the construction of ecological civilization and promoting the sustainable development of economy and society" as an important content of the legislative purpose, and establishes the red line of ecological protection, the responsibility system of environmental protection targets, continuous daily punishment, sealing up and detaining. In addition, laws such as the Yangtze River Protection Law, the Wetland Protection Law and the Noise Pollution Prevention Law have been enacted, and laws such as the Air Pollution Prevention Law and the Water Pollution Prevention Law have been revised. The Yangtze River Protection Law passed in 2020 is the first national river basin legislation, which transcends the management system of compartmentalization, departmental division and multi-head management, and provides an overall legal guarantee for environmental protection, green development and ecological security of the entire Yangtze River basin. The requirements of ecological civilization construction are also constantly integrated into the traditional departmental law, which makes the legal system of ecological environmental protection cover a wider range of fields.

　　The local legislation in the field of ecological environment has also been continuously improved, which has accumulated valuable experience for the construction of ecological civilization and rule of law at the national level. Regional collaborative legislation, which is designed by local legislators to comprehensively coordinate the common problems between regions, has gradually increased, becoming an important development trend of local legislation, such as Sichuan and Yunnan, which have issued regulations on the protection of Chishui River Basin. The system of laws and regulations for multi-dimensional protection of the ecological environment has been continuously improved, which provides a legal system guarantee for promoting the harmonious coexistence between man and nature.

　　Strengthen the legal protection of ecological environment

　　On the basis of perfecting the system, making the system a rigid constraint and untouchable high-voltage line can transform the institutional advantages in the field of ecological environment into governance efficiency.

　　The 14th Five-Year Plan proposes that by 2035, the ecological environment will be fundamentally improved, and the goal of building a beautiful China will be basically realized. During the 14th Five-Year Plan period, new progress will be made in the construction of ecological civilization, and overall arrangements will be made to promote green development and harmonious coexistence between man and nature. These important deployments need to be promoted by rule of law thinking and rule of law methods.

　　Adhere to and strengthen the party’s overall leadership, and run the party’s leadership through the whole process of ecological environment construction and rule of law. Our party has always attached great importance to the protection of ecological environment, and established resource conservation and environmental protection as basic national policies and sustainable development as national strategies. It is necessary to continue to carry out in-depth supervision of central ecological environmental protection, compact the local party committees and governments’ "Party and government have the same responsibility and one post and two responsibilities" for ecological environmental protection, and constantly improve the party’s scientific, democratic and legal governance in the process of ecological civilization and rule of law.

　　Adhere to administration according to law, and constantly improve the ability and level of ecological environment law enforcement. The key point is to solve outstanding problems such as irregular and lax law enforcement, low illegal cost, insufficient punishment, inaction and chaos. Since the 18th National Congress of the Communist Party of China, the reform of the ecological civilization system has been deepened, and the pace of improving the environmental supervision system has been accelerated. It is necessary to further clarify the law enforcement authority and procedures, refine the law enforcement process, and strengthen the standardization of the ecological environment administrative law enforcement process, such as investigation and evidence collection, licensing examination and approval. At the same time, we must resolutely correct the improper exercise of administrative power according to law, strengthen the restriction on administrative power, and improve the supporting systems such as law enforcement procedures and law enforcement efficiency. We will fully implement the responsibility system for eco-environmental law enforcement, continue to promote the reform of the vertical management system for monitoring, supervision and law enforcement of eco-environmental institutions below the provincial level, and implement the "double random and open" environmental supervision model. Implement the eco-environmental responsibilities of leading cadres at all levels, improve the restriction and supervision mechanism, promote the construction of internal audit and supervision institutions of eco-environmental departments, improve the level and ability of law enforcement teams, and improve the quality of law enforcement.

　　Adhere to fair justice and ensure the fair and efficient implementation of ecological environment laws. Conscientiously implement the requirements of "trying to make people feel fair and just in every judicial case", continue to promote the specialization of ecological environment justice and improve the concept of green justice. According to the revision of the criminal law and the new problems in judicial practice, environmental pollution crimes should be punished according to law, so as to provide a strong judicial guarantee for comprehensively promoting the construction of beautiful China. Establish the system of information sharing, case notification and case transfer between the ecological environment administrative law enforcement organs and judicial organs, judicial organs and procuratorial organs, and establish the mechanism of docking litigation, coordination between prosecution and prosecution, and coordination between law enforcement and prosecution. We will intensify efforts to crack down on illegal and criminal acts that damage the ecological environment, strengthen procuratorial organs’ work of bringing public interest litigation on the ecological environment, and improve the compensation system for ecological environment damage.

　　Adhere to the law-abiding of the whole people and consolidate the social foundation for ensuring the implementation of the rule of law in the ecological environment. Through the guidance and educational function of the rule of law, the concept of ecological civilization should be integrated into people’s ideas and behaviors, especially to strengthen the education of the rule of law for young people and continuously improve the awareness and quality of the rule of law for all citizens. Vigorously carry forward China’s excellent traditional ecological culture and ecological wisdom, guide the public to establish a low-carbon, environmentally-friendly life attitude and green consumption concept, and promote the formation of an ecological culture and social fashion in which man and nature coexist harmoniously.

　　Coagulate the synergy of ecological and environmental protection

　　Eco-environmental protection is a systematic project, and it is necessary to deepen multi-party cooperation, participate in the whole society, and comprehensively use various means such as the rule of law, science and technology, and publicity to fight the tough battle of pollution prevention and control and unite the synergy of eco-environmental protection. It is necessary to implement the "Regulations on the Supervision of Central Ecological Environmental Protection" and other inner-party laws and regulations to form a "big supervision pattern". We will improve the supervision system in which the powers and responsibilities of the supervision subjects are consistent, the supervision matters are organically linked, and the supervision results are effectively used, and improve the national supervision system.

　　Strict supervision and practical supervision show great importance to the construction of ecological civilization and the protection of ecological environment, and show a clear attitude of "zero tolerance" to all acts that damage the ecological environment. Specifically, strengthen the supervision of the National People’s Congress to ensure the correct implementation of the Constitution and ecological environment laws. Strengthen administrative supervision, promote administrative reconsideration, and ensure the standardized exercise of environmental administrative power. Establish a normalized ecological environment administrative supervision system, improve environmental resources audit supervision, improve environmental accountability mechanism, and ensure that administrative organs strictly implement ecological environment protection laws and regulations. Strengthen judicial supervision, improve the administrative litigation system, and promptly correct the problems of lax law enforcement and judicial injustice in ecological environment law enforcement. Strengthen supervision, achieve full coverage of national environmental monitoring, establish awareness of risk prevention, pay attention to pre-monitoring, find potential risks in time, and ensure ecological security.

　　Improve social supervision and promote its extensive, multi-layered and orderly development. Give full play to the role of the special consultative body of the CPPCC and the main channel of deliberative democracy, increase the special consultation and democratic supervision of ecological civilization construction, and promote the modernization of the ecological environment governance system and governance capacity. Improve the supervision system of public opinion, improve the mechanism of public opinion judgment and guidance, smooth the channels of public participation, and fully protect the people’s right to know, express, participate and supervise. Encourage social organizations and volunteers to actively participate in social supervision, enhance the ideological consciousness and action consciousness of the whole people in ecological environment protection, and promote the continuous achievement of ecological civilization construction in China.

　　Guangming Daily (November 23, 2023, 06 edition)

Zhao Lusi, the contemporary goddess of China music. Her charming appearance, dazzling talent and spiritual temperament make her a dream girlfriend in the hearts of many fans.

Just like her name, Zhao Lusi’s image is full of fresh and refined temperament. She has a pair of bright big eyes, just like two twinkling stars, revealing incomparable purity and vitality.

The high nose and sweet smile make her face exude charming charm, as if she were a goddess coming out of the painting. The charming figure curve is even more fascinating. Slender figure, slender legs, people can’t take their eyes off.

In addition to her amazing appearance, Zhao Lusi has a unique talent. She is an all-round artist with talent for singing, acting and dancing. Her singing is pure and moving, like a sweet spring, flowing into people’s hearts. Every song is full of her love and devotion to music, which makes people intoxicated.

Her stage performance is also excellent, and her smooth dance and graceful posture show her excellent dance skills and stage charm. In addition, Zhao Lusi also has outstanding performance in the entertainment circle. Whether it is ever-changing role-playing or emotional interpretation, she can easily control it and bring different emotions to the audience.

However, Zhao Lusi is not only an outstanding and talented star, but also an independent and strong woman. She is full of enthusiasm and perseverance for her career and always maintains the height of artistic pursuit.

After becoming famous, she did not indulge in glamorous appearance and various entertainment circles, but pursued the depth and connotation of art unremittingly. She constantly challenges and breaks through her own music style, tries to break the rules, shows various artistic styles, and brings more surprises and touches to the audience.

Zhao Lusi’s charm is not only reflected in her appearance and talent, but also in her deep interaction with fans. She cares about her fans very much, often interacts with them through social media, shares her life and establishes sincere contact with them. She often sends positive energy to fans, encouraging them to pursue their dreams and bravely face the difficulties in life. Her frankness and kindness have won the love and support of many fans.

Zhao Lusi, the goddess, not only has a beautiful appearance and versatile talents, but also has become a dazzling star in Chinese music with her firm heart, sincere feelings and pursuit of art. With her unique charm and talent, she brought many wonderful music and film works to the audience, and at the same time made people feel the power of love and beauty. She is the dream goddess of fans and a shining star in China music industry.

Editor in charge:

Special feature of 1905 film network　The summer vacation is drawing to a close, and the film market is even stronger. While the box office broke through the 40 billion mark in the whole year, the box office of the summer file broke the previous year’s record with a score of over 17.8 billion.

Summer vacation always has a very free and easy side, and students’ holiday life also has countless possibilities. Every activity arrangement will bring them a different understanding of life more or less. The same is true of the power of light and shadow, especially this summer, in an animated film, the phrase "The canoe has crossed Chung Shan Man" gave different feelings to different age groups.

This film is also the opening film of ITG "Children of Light" children’s film season, which is directed by Xiamen Film Bureau and co-sponsored by Xiamen International Trade Holding Group Co., Ltd. and Xiamen Film Festival Co., Ltd., and it is the main scene of the team’s airborne activities to meet children in Xiamen.

As one of the "Golden Rooster" series activities of China Golden Rooster and Hundred Flowers Film Festival in 2023, ITG "Children of Light" children’s film season continues to bring rich film experiences to children’s audiences in China. From July 8th to 23rd, nearly 20 excellent children’s films from China, Germany, Northern Europe and other countries were released in turn. At the same time, the film season also launched surprise supporting activities such as children’s film criticism contest and light and shadow magic show.

Film is an art form that everyone loves to see and hear. The world of light and shadow, like a light, lights up children’s lives, and children can find a fulcrum from it and enter a special journey of light and shadow.

Exclusive customized "gluttonous" film list

ITG Children’s Film Season of Light, as one of the activities of the Golden Rooster and Hundred Flowers Film Festival in China in 2023, has always had high requirements in film selection. This time, excellent children’s films from China, Germany and Northern Europe have been selected, among which Changan Three Wan Li, the pioneering work of the "new culture" series launched by "chasing light animation", has become the opening film of this year.

It is worth noting that the selection of ITG’s "Children of Light" children’s film season breaks the single cognition of animated films and truly shows the possibility of children’s films from multiple perspectives.

How to bring useful and interesting films to children has always been the focus of ITG’s "Children of Light" film season. To this end, this year’s film list was jointly selected by the curatorial teams in Xiamen and Hongkong, and based on the principle of "high-quality companionship truly suitable for young children", while taking into account China’s traditional aesthetics, it tried to open an international perspective.

In 2022, the film season launched a special screening unit — — French children’s film screening; This year, I turned my eyes from romantic French to Germany, where fantasy and realism are more integrated. In the German children’s film festival unit, it is comparable to Harry Potter and has repeatedly set a new high at the box office in Germany; Adapted from a famous German children’s book, excellent works with many small readers in China are shown in turn.

As mentioned in the curatorial speech, "By watching these excellent German films, children will accompany the characters in the story to feel the joys and sorrows, and these experiences can stimulate their curiosity, empathy and creativity, which is particularly helpful to improve their’ absorptive mind’."

No matter how small the power is, it cannot be ignored.

Image narration often takes real or virtual characters as the narrative protagonist, which directly affects the audience’s senses and makes the audience feel that these images are partners, relatives and friends in life. Especially for children, it is dominated by hearing, smell and vision.

As early as the beginning of 2019, the Ministry of Education and Publicity Department of the Communist Party of China issued "Guiding Opinions on Strengthening Film and Television Education in Primary and Secondary Schools", which pointed out that using excellent films to carry out film and television education for primary and secondary school students is the need of the times to strengthen the education of socialist core values for primary and secondary school students, an effective way to implement the fundamental task of cultivating people by virtue, and an important measure to enrich the means of educating people in primary and secondary schools.

In addition, in 2022, the content of film and television education was added for the first time in the Compulsory Education Curriculum Scheme and Curriculum Standards (2022 Edition) issued by the Ministry of Education.

This also makes the outside world pay more and more attention to children’s movies. In the film history of China, children’s films have always occupied their own unique position, and both the Golden Rooster Award and the China Watch Award have honorary awards for them. Just looking at the market, children’s films are still declining. On the one hand, it is difficult to shoot, on the other hand, the outside world keeps a certain wait-and-see attitude towards them, resulting in few works becoming mainstream.

As long as there is an audience, the vitality of the film can continue. All kinds of phenomena prove that children’s films and film and television education in primary and secondary schools have extremely important value, especially in the trinity framework of "school-family-society", which has played a multi-integration value.

As a member of the society, Guomao Holding Group has persisted in carrying out public welfare actions for parents and children in recent years. At the same time, as the chief strategic partner of China Golden Rooster and Hundred Flowers Film Festival, after Xiamen put forward the aim of "Golden Rooster in the whole city all year round", Guomao Holding Group paid attention to the high-quality demand of parent-child viewing, actively combined children’s public welfare and film culture, and implemented the brand mission, and launched the "Children of Light" children film festival.

It started with the screening, but not just the screening. The children’s film season is to expand the aesthetic education enlightenment section, open the "children of light" children’s film criticism contest, and show their film criticism stories in various forms, either words or paintings. The film shows the imagination of the creator with images, while the children use their curiosity to put their imagination on their wings. The world of light and shadow, like a light, lights up the boring classroom on weekdays and shines into the hearts of children.

As the relevant person in charge of Guomao Holding Group said, film, as a comprehensive art, is a good medium to enlighten children’s growth and promote parent-child communication. By hosting the Children’s Film Festival, Guomao Holding Group will gather high-quality cultural and artistic content from all over the world to give back to the society better, and will continue to practice the brand mission of "leading advantageous industries and creating a better life" in the future, thus helping the development of China’s film culture.

As long as there is light, there is hope. In a beautiful childhood, there are always a group of children who will grow up together in excellent movies.

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Mercedes-Benz EQE AMG has a length, width and height of 4969*1906*1493mm and a wheelbase of 3120 mm. The overall lines are smooth and elegant, and it is sporty. The front and rear tyre size are 265/40 R20 and 295/35 R20, respectively, with 20-inch rims, showing unique style and high performance characteristics.

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　　Looking Back on the Hot Spots of Russian Military Intelligence in 2007 (1)

　　Click to browse military videos.

　　

　　

　　

　　

　　

　　

　　One of the military reviews at the end of 2007:Russia-US relations with more struggle than cooperation.

　　Struggle and cooperation are the main tone of Russia’s relations with the United States and other western countries in recent years. The relationship between the two sides has risen and fallen in the struggle and cooperation. In 2007, Russia-US relations showed a trend of more struggle than cooperation.

　　This year is the eighth year of Russian President Vladimir Putin’s administration, and it is also a year in which the contradictions between Russia and the United States and between Russia and the West are prominent and sharp. On February 10th, at the 43rd Munich Security Policy Conference, Putin lashed out at the United States for its "almost unrestrained" abuse of force, "overstepping the boundaries in almost all fields" and "always trying to realize political ideas by various means", and considered the "unipolar world" led by the United States unacceptable.

　　Putin’s fierce rhetoric reflects the deep cracks in Russia-US relations. The two sides launched a fierce confrontation around the US missile defense system in Eastern Europe, NATO’s continued eastward expansion, human rights and other issues. Read the full text ""

　　Russia becomes the new leader of arms export, while the United States is jealous, it deeply reflects.

　　Some American media pointed out that Russia has pushed the United States to the top of the world’s arms exports, not only because Russian-made weapons are cheap, but also because their weapons are really "very good." The media also pointed out that compared with the United States, Russia has many advantages in arms export.

　　According to the US space war website reported on the 10th, according to Russian military commentator Nikita? According to an article published by Nikita Petrov on Russia’s new website, Russian arms exports have earned $5.5 billion in 2007, and there are a large number of undelivered orders worth more than $20 billion. Read the full text ""

　　Russian strategic aviation resumed cruising NATO air force elite busy tracking and intercepting

　　For Russian long-range aviation, cruising outside Russian airspace is not a new task. Similar cruises began in the 1980s, in order to counter the US strategic air force cruises and the US deployment of Pershing-2 missiles in Europe. At that time, Soviet pilots had great courage, and they were close to the border between the United States and Canada, and sometimes they had to refuel twice in the air. During that period, the Soviet Air Force carried out about 170 long-range strategic cruises. After the disintegration of the Soviet Union, the voyage of Russian long-range aviation was greatly reduced and finally dropped to zero.

　　On August 17, 2007, according to the instructions of Russian Supreme Commander Putin, Russian strategic aviation officially resumed air patrol. As a preliminary attempt, the Russian Air Force flew to the Arabian Sea, the western Pacific Ocean, Guam and Alaska. In the words of Russian long-range aviation, "the purpose of resuming cruise is to show military presence in important areas of strategic significance to Russia and conduct combat training for pilots in the northern hemisphere." Read the full text ""

　　Russia rejects US anti-missile written proposal. New missile sword refers to Eastern Europe.

　　According to a report by RIA Novosti on November 23, the Russian Foreign Ministry pointed out that the content of the written proposal on European anti-missile issues recently submitted by the United States to Russia is inconsistent with its previous statement, and Russia is deeply disappointed. There are indications that a new round of confrontation between the two countries on missile defense has begun. Read the full text ""

　　Russia’s second missile battalion equipped with "Poplar-M" entered combat duty.

　　Russian Chief of Staff: Anti-missile system in Eastern Europe may lead to Russian attack

　　Russian generals call the contents of the US written proposal on anti-missile issues "shrinking"

　　Russian strategic missile forces will be equipped with new missile systems by 2017.

　　Russia will resume production of heavy military transport aircraft such as Il -76MF.

　　All four Russian naval fleets were replaced by commanders, and the headquarters moved westward.

　　The Russian army said that China and Russia have reduced their border military forces more than expected.

Editor: Cao Jin

The scenery of Nailin Gaole grassland in Dongwuzhumuqin Banner, Inner Mongolia. Xinhua News Agency reporter Ren Junchuan photo

Employees check the milk packaging on the liquid milk production line of Yili Group in Hohhot. Xinhua News Agency reporter Peng Yuanshe

　　Based on ecological protection, Inner Mongolia has built a green development strategy, accelerated economic transformation and upgrading, optimized regional development layout and achieved high-quality development. Over the past 70 years, the economic scale of Inner Mongolia has been continuously expanded, the economic structure has been more reasonable, the growth momentum has been abundant and strong, the fiscal revenue has been steadily expanded, and various undertakings have made great progress.

　　In August, in Inner Mongolia prairie, sometimes the sky is high and the clouds are wide, the sheep are slow, the horses neigh, the camel bells jingle, and sometimes the rainbow is connected with the rain, and the grass gleams in the sunshine under the clouds — — This is the best season of the year, and it is the most beautiful scenery in the north of the motherland.

　　Regional ethnic autonomy in Inner Mongolia Autonomous Region was first realized in China, and it was praised as "model autonomous region" in 1950s. Since then, despite twists and turns, I have always been firm in my faith and devoted myself to development, and finally moved towards a prosperous, strong, beautiful and harmonious new life today.

　　Riding on a gallop to achieve takeoff

　　Over the past 70 years, the people of all ethnic groups in Inner Mongolia have worked hand in hand to forge ahead, always holding high the banner of great unity among ethnic groups, creating many first and valuable experiences in the history of ethnic work in New China, and writing historical stories such as "Qi Xin cooperated to build Baotou Steel", "3,000 orphans went to Inner Mongolia", "Overcoming difficulties and donating grain and livestock" and "The best pasture is aerospace". National unity is like the sunshine on the grassland, nourishing the happy life of brothers and sisters of all ethnic groups.

　　Over the past 70 years, the economic development of Inner Mongolia has achieved earth-shaking changes. In 2018, the total economic output and per capita GDP reached 1.7 trillion yuan and 68,000 yuan respectively, an increase of 595 times and 137 times compared with 70 years ago. Since the beginning of the new century, under the favorable situation of a series of preferential policies such as the national western development and the concentration of various development advantages in Inner Mongolia, the economy of Inner Mongolia has taken off, constantly catching up and surpassing, and the three industries have been constantly optimized and rational, from 76.7∶7.1∶16.2 in 1947 to 10.1∶39.4∶50.5 in 2018.

　　In 1959, Baotou Steel’s No.1 blast furnace was completed and the first beautiful iron flower flowed out, ending the history of being barren in the border ethnic minority areas of Inner Mongolia. Today, Baotou, the "Grassland Steel City", has the largest enterprises in Inner Mongolia, such as steel, aluminum, equipment manufacturing and rare earth processing, and has become the 20 most suitable cities for industrial development and the 50 best cities in the investment environment.

　　Ordos, which also regards industry as its backbone, has successfully embarked on a development path that deals with the transformation of industrial scale and industrial value chain, industrial specialization and diversification, and comparative advantage and competitive advantage from "one coal dominates" to industrial diversification. During the "Twelfth Five-Year Plan" period, the total industrial output of Ordos has always been the top spot in Inner Mongolia Autonomous Region, accounting for more than 30%.

　　The transformation and upgrading will spread a new picture of grassland culture in the whole region. Hohhot has become the largest cloud computing data center in China. With suitable climate, geographical conditions and abundant power supply, data centers have been built and put into use in Qingcheng, expecting Hohhot to become a "Cloud Valley of China".

　　With the development of economy and society and the remarkable improvement of people’s living standards, modern new cities have sprung up in the field of Senecio scandens. People bid farewell to the history of "adobe houses and Lele cars". Nowadays, most administrative villages in the whole region have achieved social undertakings such as no dangerous houses, safe drinking water, hardened streets and lanes, electricity, radio, television and internet, standardized clinics, cultural activity rooms and convenience supermarket chains, and all the permanent residents in agricultural and pastoral areas have been included in social undertakings such as old-age medical care and minimum living security. Some herders and hunters who have kept their traditional nomadic and hunting life have also realized household electricity supply. Residents in agricultural and pastoral areas are no longer satisfied with eating and drinking enough, but are considering how to be greener and healthier … …

　　Ecological priority of Chunhua Qiushi

　　Inner Mongolia spans northeast, north and northwest. This vast land, where forests, grasslands, wetlands, rivers, lakes, deserts and other natural forms coexist, is the largest and most complete ecological function area in northern China and an important ecological defense line in the "Three North" region.

　　Ecological priority and green development have become the strategic arrangements for the development of Inner Mongolia in the new period. On the one hand, the whole region actively explores the establishment of a sustainable ecological environment protection system, on the other hand, it integrates the construction of ecological civilization into the development process of various undertakings. Green has not only become the background color of Inner Mongolia’s ecology, but also become the concept of development in all walks of life.

　　In summer, Xilin Gol grassland is rich in water plants, and snow-white sheep stroll in the depths of the grassland like pearls, attracting countless tourists to visit.

　　After years of practice, in 2019, the total area of grazing suspension in Xilin Gol League reached more than 220 million mu, and more than 160 million yuan of grazing suspension subsidies were granted to farmers and herdsmen. Grazing moratorium has been a task that must be resolutely implemented every year on the grassland. Protecting green is the greatest responsibility and has the greatest potential. RiGen Wu Bajard, deputy director of Ximeng Ecological Protection Committee, said: "The implementation of grazing suspension during the green-returning period in spring can effectively avoid the problems of grassland productivity decline and population degradation caused by premature grazing and trampling of pasture growing points by livestock, and can also prevent livestock from running green in spring and reduce the fat loss rate, which is conducive to the transformation of traditional animal husbandry production mode to modern animal husbandry management."

　　"With subsidies, it is better. Even without subsidies, we have to do a good job of grazing." Renhua Na, a herdsman in Narenbaolige Gacha, Arshanbaolige Town, Xilinhot City, actively reduced the number of sheep to more than 200, but the number of cattle increased to more than 50.

　　There are fewer sheep because herders have adjusted the herd structure, promoted the structural reform of the supply side of animal husbandry under the guidance of the local government, and vigorously implemented the strategy of "reducing sheep and increasing cattle". Through the grazing moratorium, Renhua Na was delighted to find that, despite a significant increase in income, the grassland has also been significantly restored. Last autumn, the grass planted in his own grassland was enough for his own livestock, and some of it was sold.

　　Hulun Lake is a pearl on Hulun Buir grassland. Near the east coast, there is a comprehensive ecological environment management and demonstration area in Hulun Lake basin, and three kinds of seedlings, Achnatherum splendens, Leymus chinensis and Artemisia chabaga, grow alternately on the sand.

　　In the spring of 10 years ago, what the reporter once saw here was that the primary grass buds were covered with white snow, and the eyes were full of yellow sand, but now it is very different. "Because there are many winds along the coast of Hulun Lake, the survival rate of seedlings planted before is less than half. After planting seedlings last year, irrigation after cultivation was carried out with micro-spraying belt. " Jiang Zhiguo, director of the Hulun Lake National Nature Reserve Administration, said, "After ecological management, the problem of sand being blown into the lake can be reduced."

　　Water environmental pollution, the problem is in the water, the source is on the shore, and the root is in the industry. A series of comprehensive ecological management such as Hulun Lake, Daihai Lake and Wuliangsuhai Lake is not only the improvement of water quality, but also a green development road focusing on transformation.

　　The high-quality development of Inner Mongolia is based on the protection of ecology and the construction of a green development strategy. After years of development, the whole region has fully realized that the relationship between economic development and ecological environment protection should be correctly handled, and temporary economic growth should never be exchanged at the expense of the environment. Only by taking greening as the guide, accelerating economic transformation and upgrading, and optimizing regional development layout can we build an important ecological security barrier in northern China.

　　To this end, Inner Mongolia insists on promoting industrial upgrading, guiding, encouraging and supporting the extension of resource-based industrial chains, and actively developing non-resource-based industries; Make the scale of green industry bigger and stronger, and gradually build an efficient, clean, low-carbon and circular green development industrial system; Build a market-oriented green scientific and technological innovation system, coordinate superior scientific and technological resources, overcome technical bottlenecks, and build basic research — Technology research and development — The ecological comprehensive management system of industrial development provides scientific and technological support for ecological priority and green development; Strengthen the control of water, soil and air pollution, make comprehensive policies, make up for shortcomings, and provide resource guarantee for the ecological priority green development of the whole region. (Economic Daily China Economic Net reporter Yan Rong Chen Li)

　　The closer the Chinese New Year is, the fiercer the competition in the snack market will be. According to the data of China National Business Information Center, the demand for Spring Festival is the most important part of the annual consumption of the snack industry. In the high-end snack market of Tmall platform in 2022, the sales in January and February accounted for nearly a quarter of the annual sales, and the proportion was on the rise. Therefore, it is particularly important for snack brands to find their own communication strategies to help them play the "first battle" of the New Year in the CNY marketing, which is full of smoke and a competitive strategy.

　　In this year’s Spring Festival marketing, Brand Planet pays attention to the good shop of the leisure snack giant, which has taken the lead in taking action. It focuses on the word "fu", and sends new year greetings to consumers around the traditional meaning and contemporary and localized interpretation of "fu".

　　Talking about giving gifts on holidays

　　In the process of buying new year’s goods, "giving gifts" is a big scene that can’t be ignored. According to CBNData survey data, more than 60% of consumers will buy leisure snack gift boxes as gifts during the Spring Festival. As far as categories are concerned, consumers generally choose nuts and dried fruits. The "China Series Report on New Year’s Goods" released by JD.COM Supermarket also shows that nuts have the highest voice in the discussion of new year’s goods by netizens.

　　With the theme of "giving gifts at holidays and giving good products" as the communication theme of the New Year Festival, Liangpin Shop launched a joint nut gift box with Wutai Mountain. By strongly binding the high-frequency scene of "holiday gifts" and promoting nut gift boxes, good shops have strengthened consumers’ brand memory when buying new year gifts.

　　Behind the "giving gifts for holidays" is the accurate insight of good shops into the current consumer gift-giving needs; And "good products are blessed" is to advocate the gift box as a medium of blessing and start a "blessing" transmission.

　　Contemporary Expression of Traditional "Fu" Culture

　　In fact, when it comes to Chinese New Year, the images that appear in our minds are generally similar: children who are away from home all the year round are carrying big bags and small bags for Chinese New Year, parents are running in the kitchen and dining room, and children are excited to post the word "Fu" and Spring Festival couplets with the help of their parents. Those upside-down "blessings" stuck on glass windows and doors contain a good wish of "happiness has arrived." In our traditional culture, "Fu" often represents blessing and happiness.

　　The joint cooperation between Liangpin Shop and Wutai Mountain is based on the traditional meaning of "Fu" culture. Wutai Mountain ranks first among the four famous Buddhist mountains in China. It is a well-known holy place for praying, and it is also called "China’s first auspicious longevity", which is in line with the demand of good shops to deliver good wishes in the New Year. It is reported that this cooperation is also the first joint cooperation of Wutai Mountain.

　　In recent years, young people’s enthusiasm for "burning incense and praying for blessings" has often caused heated discussion on the Internet. Face work and studyhabitWith the enormous pressure and great uncertainty of life, the younger generation urgently needs to seek some spiritual sustenance. More and more people choose to buy "good luck" bracelets, study koi fish makeup, or queue up for fortune and marriage, all just to have a "good omen", and this psychological need will become particularly prominent at the end of the year and the beginning of the year. The cooperation between Liangpin Shop and Wutai Mountain is also a deep insight into this point. Therefore, the New Year Nut Gift Box is not only launched around "It is blessed to give good products as gifts during holidays", but also specially customized Wutai Mountain co-branded glass bracelets and a series of blessing packages, which will send people’s wishes to Wutai Mountain and pass on the blessings of Wutai Mountain to consumers, creating a more multidimensional and complete cultural experience of "blessing".

　　"Little Red Book 2024CNY Industry Trend Report" lists "being lucky" as a major industry trend during the Spring Festival, and points out that on the one hand, young people want to seek more powerful and straightforward "protection", on the other hand, they are actively adjusting their mentality. Topics popular on social media platforms, such as "choosing incense between going to work and making progress" and "electronic wooden fish", have gradually become a new expression of blessing culture. Faced with the "blessing" marketing of good shops, many consumers have also begun to play tricks to show that they are in line with their current mental state. In other words, although the core of the "Fu" culture in the new era remains the same, some new changes have taken place in its forms of expression.

　　This may also be why although the main focus of the boutique shop is seemingly traditional "Fu", it incorporates many popular elements, especially in the specific gameplay, which conforms to the current content trend and makes a modern and youthful interpretation on the basis of traditional culture in view of the pain points of the target consumer groups.

　　The popular expression of "Fu" accumulates emotional value.

　　TVC, the brand of New Year Festival launched by Liangpin Store, was interpreted by its brand ambassador Yu Shi. Like all the people who work hard outside, Yu Shi plays a young man who "takes his blessings home" during the Chinese New Year, but for his family, his children are actually "blessed to go home". This short film, full of youthful flavor, evokes emotional resonance by arousing the common wish of young people to go home and reunite. The printed version of "Good products are blessed with all kinds of happiness" not only enriches the theme connotation of the New Year Festival of good products shops, but also provides a clue for the fan marketing of good products shops around fitness.

　　The explosion of "Feng Shen" in 2023 made the public know Yu Shi, the actor of Ji Fa in the film. Teacher Liu Tianchi once praised Yu Shi: "He is very happy in everything he does, so that people with personality can endure such a long period of uncertainty, not floating or impetuous, and constantly enrich themselves in the waiting days, as well as the superhuman endurance and perseverance of athletes, which is really beyond people’s reach. This may also be valued by good shops. It has a constant pursuit of professional ability and a simple and happy personality, just like the brand’s pursuit of product quality and the happiness conveyed by snacks.

　　At the end of 2023, Liangpin Store officially declared Yushi as a brand ambassador, and launched a series of topic interactions aimed at Yushi’s personality characteristics and fans’ preferences. For example, in the preheating stage, Weibo’s topic # Diary of a Good Girl Raising Fish # has quietly laid the groundwork by daily social interaction, which has aroused speculation and concern among fans. Another example is the launch of Yushi co-branded gift box and offline boutique Yushi theme store, which broke the boundary of the "pet powder" channel and created a more immersive scene interactive experience for the fans. Fans have placed orders to support and realize the mutual transformation between star fans and brand fans. On the interactive data level, brand ambassador Yu Shi’s related topics exceeded 230 million, with a total interactive volume of 2.7 million+.The high enthusiasm of fans and the close attention of pan-consumer groups also made him get two natural hot searches on the whole network.

　　From a more holistic perspective, the daily life in the training camp for deities, such as horse riding, archery and boxing, which appeared in the preheating video, has been fully reflected in the TVC of the New Year Festival. We can regard the official announcement as a part of the marketing of "Fu" in the New Year Festival of good shops, and the brand ambassador Yu Shi’s "Pet Powder" behavior has also deepened the interaction between brands and consumers. It can be seen that this official announcement jumped out of the traditional rude idea of harvesting fan traffic, but chose to cut in from the perspective of truly touching content, and establish emotional connection and identity with fan groups, so as to accumulate brand user group assets. Compared with a single product consumption, emotional connection can bring longer-term value to the brand.

　　The localized extension of "happiness" gathers the fireworks of life.

　　If the casual fan marketing and social interaction close to the current hot spots are the youthful and popular extension of the "Fu" culture, then the spread of good shops in different cities and markets in this New Year Festival is a very local expression of fireworks according to the characteristics of different cities and markets.

　　For example, in Jiangcheng Wuhan, the brand teamed up with Hubei Provincial Museum and Wuhan Metro Group to put on the Year of the Loong’s new clothes for Light Rail Line 1, and built the "Dragon Hoop" subway train. According to media reports, this is the first "Dragon Subway" in China. Its body is like a red Wolong, and the carriages are decorated with related totems and patterns from 21 cultural relics related to dragons in Chu culture. This "Fulong" will also tour Wuhan landmarks such as Jianghan Pass, Longwang Temple, Yellow Crane Tower, Guishan TV Tower, etc., and join hands with hungry riders, Wuhan traffic police, subway NPC and other people in different roles to dance dragons and send blessings to people from all walks of life.

　　For another example, in Chengdu, based on the trendy nature of the city and the citywalk, which has been on fire in recent years, a good shop has created a city "blessed citywalk", and four "little tomato brothers" have distributed blessings in four streets: Fuzi Street, Fuxing Street, Wangfu Street and Fude Street. It is worth mentioning that a group of shooting tidbits of brand ambassador Yu Shi wearing a red suit was previously called "Xihongshi" by fans. Here, the image of tomatoes continues to be used, which is actually a mutual echo. In addition, around the tea-drinking culture in Chengdu during the Spring Festival, Liangpin Shop and Chenjin Tea Shop combined the "Fu" culture with tea culture to create the exclusive Hongfu teahouse.

　　From Wuhan’s river heritage to Chengdu’s trendy culture and tea drinking.habitPopular, in the specific urban marketing, good shops link "Fu" with the urban spirit by tapping local genes, so as to create a brand communication mode adapted to local conditions. "Little Red Book 2024CNY Industry Trend Report" interprets the social psychology of "collective healing and local identity", and points out that people are very much looking forward to experiencing a broader sense of belonging and more endless energy from the roots of local culture in 2024. This is also done by good shops. Starting from the characteristics of the city and local culture, the "Fu" culture gathers the local fireworks in the localized interpretation, and at the same time establishes the public’s emotional identity and value attribution to the brand.

　　Looking back, the marketing of the New Year Festival often pays attention to an atmosphere of "New Year", and the fireworks of life are the embodiment of this atmosphere. Among the offline stores of Liangpin Shop, the combination of Yushi endorsement, Wutaishan joint name, and Spring Festival New Year’s goods has greatly increased this prosperous Chinese New Year atmosphere, which has attracted many users to punch in and share socially, bringing more word-of-mouth communication. According to the brand, on the first weekend after Laba, consumers can also receive 10,000 Wutaishan co-branded blessing strings for free in 10 new year Wutaishan theme stores in Chengdu and Wuhan.

　　Product confidence of high-quality nut gift box

　　When we disassemble the "good products are blessed", "blessed" is a multi-dimensional interpretation of the "blessing" culture and represents the emotional value provided by the brand to consumers, then "good products" point to the carrier of this feeling, that is, the product itself. The investment in products is also the more essential pursuit of the brand, even in the brand name of the good shop-the quality of conscience, everyone’s shop.

　　Take the purple cashew nuts in the "Good Products Blessed" nut gift box, the original cashew nuts have higher quality requirements because they can’t cover up the defects by seasoning, but this kind of cashew nuts without any seasoning is still highly praised in the in-depth evaluation of Consumer Reports. According to the brand introduction, its raw materials are produced in Pingfu Province, which is known as "the cashew capital of Vietnam", and A180-type branches and large fruits are carefully selected. After five processes of screening, the raw materials are full and mellow, and after picking, they will be sent directly to the production workshop for processing, ensuring the fresh taste of nuts.

　　According to the report of Tiger Sniff, when selecting walnut kernels, good shops need to have one half of them intact, and the brown skin on the outside of walnuts can’t even fall off. In the procurement of nuts, good shops also require suppliers to purchase raw materials with specified specifications.

　　Snacks are the carrier of "happiness"

　　From the opening of the first offline store in 2006, it has become a "giant" in the snack industry with an annual sales of 10 billion yuan. The good shop has gone through 17 years. Its brand film "Today’s Happiness is given by Snacks", which was launched on the 17th anniversary, emphasized the "happiness" brought by good shops through scene-based content creativity.

　　As a carrier, snacks have both product and emotional values, just like the "quality of conscience, everyone’s shop" mentioned earlier, the former corresponds to high-quality product value, while the latter’s "shop" has its own intimacy and fireworks flavor, which corresponds to the emotional value of making consumers feel relaxed and happy. This may also be a deeper insight behind the marketing of "Fu" in a good shop: the emotional demand of a new generation of young consumers for products is rising, and they will not only care about the functional value of products, but also pay for the additional emotional value. Therefore, how to achieve deep emotional communication with consumers has become the focus of brand attention.

　　In numerous CNY marketing, good shops have caught the taste buds and hearts of users at the same time, providing high-quality experience on the tip of the tongue at the product level, and realizing heart-to-heart communication at the emotional level with content that is really close to users and hits the public’s emotional points. According to the brand, the "Fu" marketing launched by Liangpin Shop around # Gifts for Festivals, with the whole network exposure exceeding 2.55 billion, continues to release its influence.

　　With the marketing of Liangpin Store this New Year’s Day, we can also see two things that this snack "giant" brand has been doing: one is to manage the product experience of users, and the other is to communicate with users emotionally, both of which originate from the internal needs of the target population and provide a steady stream of kinetic energy for the long-term sustainable development of the brand.Brandstar

　　Author: beans

　　Editor: Wei Feng

　　(Source: News Express)

　　After ten years of care, the vicissitudes of life have changed dramatically. Facing the future, China bravely marched forward. At the key point of the new journey, CGTN launched four episodes of documentary "Great Determination" on November 24th, telling the world the great changes in China in the past ten years through novel theme setting, narrative voice of international communication and solid and earnest record writing, deeply showing the spiritual strength behind the repeated miracles of the people of China, and looking forward to the future development of Chinese modernization and the common destiny of the world.

　　△ Four episodes of documentary poster

　　The production team of this film is composed of young people of Generation Z, and it took a year to interview and produce, spanning 40,000 kilometers, and followed 24 groups of characters. In the shocking narration of China people’s determination to "insist on the castle peak and not relax", the innovative practice comprehensively enhanced the communication, guidance and influence of major themes.

　　△ The five-phase preheating video of "Great Determination" was broadcast on German Capital TV (left); Protecting Asian Elephants — — The Story of Like Dad was broadcast on GNN TV in Pakistan (right).

　　CGTN cooperated with the Television Translation Center of the General Station to broadcast the film in 15 languages, including English, Spanish, French, Arabic, Russian, German, Portuguese and Hindi. As of December 8th, it has accumulated 73.6 million global readings, 340,000 total interactions and 12.48 million video views. The content of the program was reprinted and broadcast by mainstream media in many countries, such as CNN, German Capital TV, RedeTV in Brazil, GNN TV in Pakistan, and Iranian video website "mihanvide". CGTN official website feature was reprinted by 952 overseas mainstream online media from 69 countries and regions including the United States, Britain, Canada, Germany, India, South Korea, Vietnam and Singapore. Among the landing media, there are 709 G20 national media, accounting for 74.5% of all media.Observe China with the pupil of youth.

　　Let overseas audiences resonate with empathy

　　Understand the road to development and future of China.

　　Documentary was planned and launched by a group of post-90s generation. They broke through the traditional style of politics, economy, culture and diplomacy, and summarized the achievements in 13 aspects of the third historical resolution of the Party into four episodes, namely, Come, Cool Up, Money, Better Earning Method, Warmth, Let Miracles Happen and Future, Common Future.

　　The four episodes organically combine the four themes of cultural self-confidence, high-quality development, people-centered and community of human destiny, which are logically related to each other. From the lingering sound of the harps and harps, to the clanging noise of Wan Li railway tracks, from the depths of inaccessible mountains to the electronic plains linking the world, the young director group walked through the temples and streets with questions, asking China for the world and answering the world for China.

　　△ The main creative team with an average age of 27 years old

　　"What is Chinese-style modernization" and "Why can the rule of China break the uniqueness of the western modernization model and create a new form of human civilization"? The director group throws out these issues that have attracted much attention one by one, and calmly explains them. This brand-new shooting technique has abandoned the scripted and sit tight, which are common in traditional documentaries, and attracted wide attention from international audiences.

　　Berta Nelson, an overseas netizen, said in her comments, "I am glad to see that China people attach importance to their own culture and long history. Bless your innovation, because you have entered your own unique world view, abandoned the western point of view, and watched the operation of the universe from your own lens. There are many breakthroughs in energy, roads and consciousness waiting for you. Treat the suffering of the world with sympathy and point out the way forward for us. Don’t be intimidated by hegemonic threats. Soon it will dry up and be blown away, and you will be in a new world! "

　　Trace the origin: Starting from the cradle of China civilization

　　Respectfully respond to the 5,000-year civilization

　　What is the source of China people’s national self-confidence? What has enabled China people to stand today despite numerous changes? This is the question thrown in the first episode of the documentary.

　　The first episode "Come on, Cool Up" does not show the symbolic meaning of China culture to the world, but focuses on the young people who are inspired by history and culture and inherit it. The young people in China in the film not only lament the beauty of traditional culture, but also make the traditional culture of China endless by recreating ancient music, carrying forward national customs and innovating national customs, and send out the pious response of young people in the new era to the ancient blood.

　　The director group adjusted the focal length and recorded the process of restoring the tune of Xin Qiji’s "Broken Fighter, Giving Zhuang Ci to Chen Tongfu as a souvenir" by Henan Provincial Museum, senior armor restorer and Zhengzhou Song and Dance Theatre. With full cultural consciousness and self-confidence, the creative team combined traditional cultural elements, such as ancient musical instruments, ancient melody, ancient dance and armor, into a single MV work, recreated the singing of the Song Dynasty in a modern and fashionable way, and performed international art exhibition and popular science dissemination on China ancient music. Only MV has achieved over 2 million overseas broadcasts.

　　△ Vividly display ancient musical instruments, ancient word singing and ancient dance in the MV of "Breaking the Array, Giving Zhuang Ci to Chen Tongfu to Send It"

　　△ The creative team cooperated with Henan Provincial Museum and Zhengzhou Song and Dance Theatre to read the classics and restore the tunes of Song Ci.

　　In addition to the modernization of western style, there is a second way here.

　　With the spiritual strength inherited from our history, China is on the road of modernization. Modernization is a necessary step in every country’s development, but how to realize modernization is a headache for many developing countries.

　　Copying the western model of acclimatization seems to have become an unspoken consensus of the international community, and many close neighbors and distant friends are eagerly looking forward to new solutions.

　　△ The second episode "Money, there is a better way to earn"

　　"Great Determination" did not continue the grand narrative and achievement tour of traditional political films, but led the audience all the way north along Shenzhen, Hefei and Erdos in a popular science-style typed packaging and speculative discourse, revealing the geek life behind lidar and autonomous driving, and telling the professional ingenuity of female engineers behind quantum technology. Through many cases of scientific and technological progress, such as the "artificial sun" rising in the science laboratory and the development of Hefei city, this paper summarizes the successful password of "Hefei model" — — That is, through a promising government to build an effective market, foster innovative technology and cultivate more talents. "Don’t export China model, only provide China experience and scheme", which is a shallow footnote lying next to the answer.

　　Establish a "people-centered" narrative system of China’s values,

　　Pass on the concept of "community of human destiny" to the world

　　The documentary takes the universal and topical topics of medical insurance, police and women around the world as the entry point, and deeply expresses the core advantages of "the rule of China" by leveraging its strength.

　　The director group recorded the whole process of a drug price negotiation, which completely changed the fate of the families of two children with spinal muscular atrophy (SMA). How did a college student police officer spend 12 years propping up the whole community? How did a rural female teacher change the fate of children in the mountain village with patience and warmth under the background of getting rid of poverty?

　　China’s domestic development is for the people, so where is the value judgment of China’s cooperation and investment with the world?

　　Still for the benefit of the local people.

　　When a major crisis comes, from the Nepalese earthquake to the Serbian epidemic, the China aid team and the medical team are in action;

　　When other countries are looking for a prosperous road, China has grown together with Africa and the Middle East with the advanced experience of the "Belt and Road" infrastructure construction and digital economy;

　　When all mankind is facing the difficult problems of climate change and ecological diversity protection, China is attracting forces at home and abroad to work together to protect our common earth home.

　　These seemingly ambitious goals will bring changes to specific individuals in each country. Faith, a single mother in Kenya, told her story. The opening of the Inner Mongolia Railway has set up a warm road home for her and her daughter who live apart from each other, and also brought her a better career and a better life.

　　The episode received positive comments from netizens in developing countries, and Nguyen Minh Quan, a Vietnamese netizen, said, "(This railway) has been built very well. Americans bring artillery shells, while China brings railways. "

　　African netizen winifred ba said, "Long live the Communist Party of China (CPC); This is an inspiration to those who long for peace, prosperity and collective happiness. We Africans must work with our brothers and sisters in China to contribute to world peace. "

　　Voice innovation strengthens young people’s perspective Lead by technology Effectively enhance the interest and recognition of overseas young audiences for the development of China.

　　The creative team of "Great Determination" brings the young people’s perspective and brand-new voice into the theme setting, picture editing, manuscript creation, video shooting and many other aspects of the documentary, and reflects the interest orientation of overseas audiences, especially young audiences, through the perspective of Z generation.

　　The film has changed the way of "keeping a straight face" in the past, using diversified, creative and lightweight audio-visual language, which has narrowed the sense of distance of serious theme documentaries and better hit the acceptance habits of young online users around the world. On the one hand, documentary materials are widely used, and the ratio of original materials to film materials is as high as 200:1, and various technical means such as crossing machine, old frog, shed shooting and special effects are comprehensively used to create the ultimate picture texture. On the other hand, visual means serve narrative, introducing the changes in China in a simple way by vivid data visualization means, showing the context of urban development by means of investigation and interview, and copying the daily work and subtle psychological changes of the protagonist in the form of a diary.

　　△ Image language of film texture

　　△ Show an era of China Z generation growth through animation.

　　Therefore, the story of China told in the documentary has been affirmed by a large number of overseas netizens. Netizen "esplace3023" commented, "This is a great documentary. Many westerners like us who have lived in China outside Shanghai and Beijing for some time know that the people of the Communist Party of China (CPC) and China have made great efforts to improve people’s lives. China has too much complexity, which is very different from western countries, so it is difficult for westerners to understand. But we should try to understand, not listen to the so-called China threat theory imagined by experts, and label everything as political propaganda. I wish China can move on, because China’s achievements have made our world a better place and brought hope to people in many developing and poor countries. "

　　Netizen Ricardo Avila paulette left a message, "I’m impressed. This is a group of young, compassionate, kind people with long-term goals. This reminds me of what I saw about China’s space program. These young people are not the pioneers of these projects, but they may see the results; Future generations will reap fruitful results from it. "

　　Netizen ramli left a message, "When asked about US sanctions, a young wonder woman said ‘ Proud ’ This is an amazing moment. Cheer for these smart young China women. "

　　Today, when the world pattern is full of agitation and tearing, Great Determination records the great changes and brilliant achievements in the new era in the past ten years with solid and sincere brushwork, and also conveys the Chinese plan and China wisdom to the world with novel content, diverse perspectives and colorful ways. As we embark on a new journey, we will draw strength from history, concentrate on development, be fearless of difficulties and tests, coordinate material civilization with spiritual civilization, and open up a new world in harmony between man and nature.