The closer the Chinese New Year is, the fiercer the competition in the snack market will be. According to the data of China National Business Information Center, the demand for Spring Festival is the most important part of the annual consumption of the snack industry. In the high-end snack market of Tmall platform in 2022, the sales in January and February accounted for nearly a quarter of the annual sales, and the proportion was on the rise. Therefore, it is particularly important for snack brands to find their own communication strategies to help them play the "first battle" of the New Year in the CNY marketing, which is full of smoke and a competitive strategy.

　　In this year’s Spring Festival marketing, Brand Planet pays attention to the good shop of the leisure snack giant, which has taken the lead in taking action. It focuses on the word "fu", and sends new year greetings to consumers around the traditional meaning and contemporary and localized interpretation of "fu".

　　Talking about giving gifts on holidays

　　In the process of buying new year’s goods, "giving gifts" is a big scene that can’t be ignored. According to CBNData survey data, more than 60% of consumers will buy leisure snack gift boxes as gifts during the Spring Festival. As far as categories are concerned, consumers generally choose nuts and dried fruits. The "China Series Report on New Year’s Goods" released by JD.COM Supermarket also shows that nuts have the highest voice in the discussion of new year’s goods by netizens.

　　With the theme of "giving gifts at holidays and giving good products" as the communication theme of the New Year Festival, Liangpin Shop launched a joint nut gift box with Wutai Mountain. By strongly binding the high-frequency scene of "holiday gifts" and promoting nut gift boxes, good shops have strengthened consumers’ brand memory when buying new year gifts.

　　Behind the "giving gifts for holidays" is the accurate insight of good shops into the current consumer gift-giving needs; And "good products are blessed" is to advocate the gift box as a medium of blessing and start a "blessing" transmission.

　　Contemporary Expression of Traditional "Fu" Culture

　　In fact, when it comes to Chinese New Year, the images that appear in our minds are generally similar: children who are away from home all the year round are carrying big bags and small bags for Chinese New Year, parents are running in the kitchen and dining room, and children are excited to post the word "Fu" and Spring Festival couplets with the help of their parents. Those upside-down "blessings" stuck on glass windows and doors contain a good wish of "happiness has arrived." In our traditional culture, "Fu" often represents blessing and happiness.

　　The joint cooperation between Liangpin Shop and Wutai Mountain is based on the traditional meaning of "Fu" culture. Wutai Mountain ranks first among the four famous Buddhist mountains in China. It is a well-known holy place for praying, and it is also called "China’s first auspicious longevity", which is in line with the demand of good shops to deliver good wishes in the New Year. It is reported that this cooperation is also the first joint cooperation of Wutai Mountain.

　　In recent years, young people’s enthusiasm for "burning incense and praying for blessings" has often caused heated discussion on the Internet. Face work and studyhabitWith the enormous pressure and great uncertainty of life, the younger generation urgently needs to seek some spiritual sustenance. More and more people choose to buy "good luck" bracelets, study koi fish makeup, or queue up for fortune and marriage, all just to have a "good omen", and this psychological need will become particularly prominent at the end of the year and the beginning of the year. The cooperation between Liangpin Shop and Wutai Mountain is also a deep insight into this point. Therefore, the New Year Nut Gift Box is not only launched around "It is blessed to give good products as gifts during holidays", but also specially customized Wutai Mountain co-branded glass bracelets and a series of blessing packages, which will send people’s wishes to Wutai Mountain and pass on the blessings of Wutai Mountain to consumers, creating a more multidimensional and complete cultural experience of "blessing".

　　"Little Red Book 2024CNY Industry Trend Report" lists "being lucky" as a major industry trend during the Spring Festival, and points out that on the one hand, young people want to seek more powerful and straightforward "protection", on the other hand, they are actively adjusting their mentality. Topics popular on social media platforms, such as "choosing incense between going to work and making progress" and "electronic wooden fish", have gradually become a new expression of blessing culture. Faced with the "blessing" marketing of good shops, many consumers have also begun to play tricks to show that they are in line with their current mental state. In other words, although the core of the "Fu" culture in the new era remains the same, some new changes have taken place in its forms of expression.

　　This may also be why although the main focus of the boutique shop is seemingly traditional "Fu", it incorporates many popular elements, especially in the specific gameplay, which conforms to the current content trend and makes a modern and youthful interpretation on the basis of traditional culture in view of the pain points of the target consumer groups.

　　The popular expression of "Fu" accumulates emotional value.

　　TVC, the brand of New Year Festival launched by Liangpin Store, was interpreted by its brand ambassador Yu Shi. Like all the people who work hard outside, Yu Shi plays a young man who "takes his blessings home" during the Chinese New Year, but for his family, his children are actually "blessed to go home". This short film, full of youthful flavor, evokes emotional resonance by arousing the common wish of young people to go home and reunite. The printed version of "Good products are blessed with all kinds of happiness" not only enriches the theme connotation of the New Year Festival of good products shops, but also provides a clue for the fan marketing of good products shops around fitness.

　　The explosion of "Feng Shen" in 2023 made the public know Yu Shi, the actor of Ji Fa in the film. Teacher Liu Tianchi once praised Yu Shi: "He is very happy in everything he does, so that people with personality can endure such a long period of uncertainty, not floating or impetuous, and constantly enrich themselves in the waiting days, as well as the superhuman endurance and perseverance of athletes, which is really beyond people’s reach. This may also be valued by good shops. It has a constant pursuit of professional ability and a simple and happy personality, just like the brand’s pursuit of product quality and the happiness conveyed by snacks.

　　At the end of 2023, Liangpin Store officially declared Yushi as a brand ambassador, and launched a series of topic interactions aimed at Yushi’s personality characteristics and fans’ preferences. For example, in the preheating stage, Weibo’s topic # Diary of a Good Girl Raising Fish # has quietly laid the groundwork by daily social interaction, which has aroused speculation and concern among fans. Another example is the launch of Yushi co-branded gift box and offline boutique Yushi theme store, which broke the boundary of the "pet powder" channel and created a more immersive scene interactive experience for the fans. Fans have placed orders to support and realize the mutual transformation between star fans and brand fans. On the interactive data level, brand ambassador Yu Shi’s related topics exceeded 230 million, with a total interactive volume of 2.7 million+.The high enthusiasm of fans and the close attention of pan-consumer groups also made him get two natural hot searches on the whole network.

　　From a more holistic perspective, the daily life in the training camp for deities, such as horse riding, archery and boxing, which appeared in the preheating video, has been fully reflected in the TVC of the New Year Festival. We can regard the official announcement as a part of the marketing of "Fu" in the New Year Festival of good shops, and the brand ambassador Yu Shi’s "Pet Powder" behavior has also deepened the interaction between brands and consumers. It can be seen that this official announcement jumped out of the traditional rude idea of harvesting fan traffic, but chose to cut in from the perspective of truly touching content, and establish emotional connection and identity with fan groups, so as to accumulate brand user group assets. Compared with a single product consumption, emotional connection can bring longer-term value to the brand.

　　The localized extension of "happiness" gathers the fireworks of life.

　　If the casual fan marketing and social interaction close to the current hot spots are the youthful and popular extension of the "Fu" culture, then the spread of good shops in different cities and markets in this New Year Festival is a very local expression of fireworks according to the characteristics of different cities and markets.

　　For example, in Jiangcheng Wuhan, the brand teamed up with Hubei Provincial Museum and Wuhan Metro Group to put on the Year of the Loong’s new clothes for Light Rail Line 1, and built the "Dragon Hoop" subway train. According to media reports, this is the first "Dragon Subway" in China. Its body is like a red Wolong, and the carriages are decorated with related totems and patterns from 21 cultural relics related to dragons in Chu culture. This "Fulong" will also tour Wuhan landmarks such as Jianghan Pass, Longwang Temple, Yellow Crane Tower, Guishan TV Tower, etc., and join hands with hungry riders, Wuhan traffic police, subway NPC and other people in different roles to dance dragons and send blessings to people from all walks of life.

　　For another example, in Chengdu, based on the trendy nature of the city and the citywalk, which has been on fire in recent years, a good shop has created a city "blessed citywalk", and four "little tomato brothers" have distributed blessings in four streets: Fuzi Street, Fuxing Street, Wangfu Street and Fude Street. It is worth mentioning that a group of shooting tidbits of brand ambassador Yu Shi wearing a red suit was previously called "Xihongshi" by fans. Here, the image of tomatoes continues to be used, which is actually a mutual echo. In addition, around the tea-drinking culture in Chengdu during the Spring Festival, Liangpin Shop and Chenjin Tea Shop combined the "Fu" culture with tea culture to create the exclusive Hongfu teahouse.

　　From Wuhan’s river heritage to Chengdu’s trendy culture and tea drinking.habitPopular, in the specific urban marketing, good shops link "Fu" with the urban spirit by tapping local genes, so as to create a brand communication mode adapted to local conditions. "Little Red Book 2024CNY Industry Trend Report" interprets the social psychology of "collective healing and local identity", and points out that people are very much looking forward to experiencing a broader sense of belonging and more endless energy from the roots of local culture in 2024. This is also done by good shops. Starting from the characteristics of the city and local culture, the "Fu" culture gathers the local fireworks in the localized interpretation, and at the same time establishes the public’s emotional identity and value attribution to the brand.

　　Looking back, the marketing of the New Year Festival often pays attention to an atmosphere of "New Year", and the fireworks of life are the embodiment of this atmosphere. Among the offline stores of Liangpin Shop, the combination of Yushi endorsement, Wutaishan joint name, and Spring Festival New Year’s goods has greatly increased this prosperous Chinese New Year atmosphere, which has attracted many users to punch in and share socially, bringing more word-of-mouth communication. According to the brand, on the first weekend after Laba, consumers can also receive 10,000 Wutaishan co-branded blessing strings for free in 10 new year Wutaishan theme stores in Chengdu and Wuhan.

　　Product confidence of high-quality nut gift box

　　When we disassemble the "good products are blessed", "blessed" is a multi-dimensional interpretation of the "blessing" culture and represents the emotional value provided by the brand to consumers, then "good products" point to the carrier of this feeling, that is, the product itself. The investment in products is also the more essential pursuit of the brand, even in the brand name of the good shop-the quality of conscience, everyone’s shop.

　　Take the purple cashew nuts in the "Good Products Blessed" nut gift box, the original cashew nuts have higher quality requirements because they can’t cover up the defects by seasoning, but this kind of cashew nuts without any seasoning is still highly praised in the in-depth evaluation of Consumer Reports. According to the brand introduction, its raw materials are produced in Pingfu Province, which is known as "the cashew capital of Vietnam", and A180-type branches and large fruits are carefully selected. After five processes of screening, the raw materials are full and mellow, and after picking, they will be sent directly to the production workshop for processing, ensuring the fresh taste of nuts.

　　According to the report of Tiger Sniff, when selecting walnut kernels, good shops need to have one half of them intact, and the brown skin on the outside of walnuts can’t even fall off. In the procurement of nuts, good shops also require suppliers to purchase raw materials with specified specifications.

　　Snacks are the carrier of "happiness"

　　From the opening of the first offline store in 2006, it has become a "giant" in the snack industry with an annual sales of 10 billion yuan. The good shop has gone through 17 years. Its brand film "Today’s Happiness is given by Snacks", which was launched on the 17th anniversary, emphasized the "happiness" brought by good shops through scene-based content creativity.

　　As a carrier, snacks have both product and emotional values, just like the "quality of conscience, everyone’s shop" mentioned earlier, the former corresponds to high-quality product value, while the latter’s "shop" has its own intimacy and fireworks flavor, which corresponds to the emotional value of making consumers feel relaxed and happy. This may also be a deeper insight behind the marketing of "Fu" in a good shop: the emotional demand of a new generation of young consumers for products is rising, and they will not only care about the functional value of products, but also pay for the additional emotional value. Therefore, how to achieve deep emotional communication with consumers has become the focus of brand attention.

　　In numerous CNY marketing, good shops have caught the taste buds and hearts of users at the same time, providing high-quality experience on the tip of the tongue at the product level, and realizing heart-to-heart communication at the emotional level with content that is really close to users and hits the public’s emotional points. According to the brand, the "Fu" marketing launched by Liangpin Shop around # Gifts for Festivals, with the whole network exposure exceeding 2.55 billion, continues to release its influence.

　　With the marketing of Liangpin Store this New Year’s Day, we can also see two things that this snack "giant" brand has been doing: one is to manage the product experience of users, and the other is to communicate with users emotionally, both of which originate from the internal needs of the target population and provide a steady stream of kinetic energy for the long-term sustainable development of the brand.Brandstar

　　Author: beans

　　Editor: Wei Feng

　　(Source: News Express)

　　After ten years of care, the vicissitudes of life have changed dramatically. Facing the future, China bravely marched forward. At the key point of the new journey, CGTN launched four episodes of documentary "Great Determination" on November 24th, telling the world the great changes in China in the past ten years through novel theme setting, narrative voice of international communication and solid and earnest record writing, deeply showing the spiritual strength behind the repeated miracles of the people of China, and looking forward to the future development of Chinese modernization and the common destiny of the world.

　　△ Four episodes of documentary poster

　　The production team of this film is composed of young people of Generation Z, and it took a year to interview and produce, spanning 40,000 kilometers, and followed 24 groups of characters. In the shocking narration of China people’s determination to "insist on the castle peak and not relax", the innovative practice comprehensively enhanced the communication, guidance and influence of major themes.

　　△ The five-phase preheating video of "Great Determination" was broadcast on German Capital TV (left); Protecting Asian Elephants — — The Story of Like Dad was broadcast on GNN TV in Pakistan (right).

　　CGTN cooperated with the Television Translation Center of the General Station to broadcast the film in 15 languages, including English, Spanish, French, Arabic, Russian, German, Portuguese and Hindi. As of December 8th, it has accumulated 73.6 million global readings, 340,000 total interactions and 12.48 million video views. The content of the program was reprinted and broadcast by mainstream media in many countries, such as CNN, German Capital TV, RedeTV in Brazil, GNN TV in Pakistan, and Iranian video website "mihanvide". CGTN official website feature was reprinted by 952 overseas mainstream online media from 69 countries and regions including the United States, Britain, Canada, Germany, India, South Korea, Vietnam and Singapore. Among the landing media, there are 709 G20 national media, accounting for 74.5% of all media.Observe China with the pupil of youth.

　　Let overseas audiences resonate with empathy

　　Understand the road to development and future of China.

　　Documentary was planned and launched by a group of post-90s generation. They broke through the traditional style of politics, economy, culture and diplomacy, and summarized the achievements in 13 aspects of the third historical resolution of the Party into four episodes, namely, Come, Cool Up, Money, Better Earning Method, Warmth, Let Miracles Happen and Future, Common Future.

　　The four episodes organically combine the four themes of cultural self-confidence, high-quality development, people-centered and community of human destiny, which are logically related to each other. From the lingering sound of the harps and harps, to the clanging noise of Wan Li railway tracks, from the depths of inaccessible mountains to the electronic plains linking the world, the young director group walked through the temples and streets with questions, asking China for the world and answering the world for China.

　　△ The main creative team with an average age of 27 years old

　　"What is Chinese-style modernization" and "Why can the rule of China break the uniqueness of the western modernization model and create a new form of human civilization"? The director group throws out these issues that have attracted much attention one by one, and calmly explains them. This brand-new shooting technique has abandoned the scripted and sit tight, which are common in traditional documentaries, and attracted wide attention from international audiences.

　　Berta Nelson, an overseas netizen, said in her comments, "I am glad to see that China people attach importance to their own culture and long history. Bless your innovation, because you have entered your own unique world view, abandoned the western point of view, and watched the operation of the universe from your own lens. There are many breakthroughs in energy, roads and consciousness waiting for you. Treat the suffering of the world with sympathy and point out the way forward for us. Don’t be intimidated by hegemonic threats. Soon it will dry up and be blown away, and you will be in a new world! "

　　Trace the origin: Starting from the cradle of China civilization

　　Respectfully respond to the 5,000-year civilization

　　What is the source of China people’s national self-confidence? What has enabled China people to stand today despite numerous changes? This is the question thrown in the first episode of the documentary.

　　The first episode "Come on, Cool Up" does not show the symbolic meaning of China culture to the world, but focuses on the young people who are inspired by history and culture and inherit it. The young people in China in the film not only lament the beauty of traditional culture, but also make the traditional culture of China endless by recreating ancient music, carrying forward national customs and innovating national customs, and send out the pious response of young people in the new era to the ancient blood.

　　The director group adjusted the focal length and recorded the process of restoring the tune of Xin Qiji’s "Broken Fighter, Giving Zhuang Ci to Chen Tongfu as a souvenir" by Henan Provincial Museum, senior armor restorer and Zhengzhou Song and Dance Theatre. With full cultural consciousness and self-confidence, the creative team combined traditional cultural elements, such as ancient musical instruments, ancient melody, ancient dance and armor, into a single MV work, recreated the singing of the Song Dynasty in a modern and fashionable way, and performed international art exhibition and popular science dissemination on China ancient music. Only MV has achieved over 2 million overseas broadcasts.

　　△ Vividly display ancient musical instruments, ancient word singing and ancient dance in the MV of "Breaking the Array, Giving Zhuang Ci to Chen Tongfu to Send It"

　　△ The creative team cooperated with Henan Provincial Museum and Zhengzhou Song and Dance Theatre to read the classics and restore the tunes of Song Ci.

　　In addition to the modernization of western style, there is a second way here.

　　With the spiritual strength inherited from our history, China is on the road of modernization. Modernization is a necessary step in every country’s development, but how to realize modernization is a headache for many developing countries.

　　Copying the western model of acclimatization seems to have become an unspoken consensus of the international community, and many close neighbors and distant friends are eagerly looking forward to new solutions.

　　△ The second episode "Money, there is a better way to earn"

　　"Great Determination" did not continue the grand narrative and achievement tour of traditional political films, but led the audience all the way north along Shenzhen, Hefei and Erdos in a popular science-style typed packaging and speculative discourse, revealing the geek life behind lidar and autonomous driving, and telling the professional ingenuity of female engineers behind quantum technology. Through many cases of scientific and technological progress, such as the "artificial sun" rising in the science laboratory and the development of Hefei city, this paper summarizes the successful password of "Hefei model" — — That is, through a promising government to build an effective market, foster innovative technology and cultivate more talents. "Don’t export China model, only provide China experience and scheme", which is a shallow footnote lying next to the answer.

　　Establish a "people-centered" narrative system of China’s values,

　　Pass on the concept of "community of human destiny" to the world

　　The documentary takes the universal and topical topics of medical insurance, police and women around the world as the entry point, and deeply expresses the core advantages of "the rule of China" by leveraging its strength.

　　The director group recorded the whole process of a drug price negotiation, which completely changed the fate of the families of two children with spinal muscular atrophy (SMA). How did a college student police officer spend 12 years propping up the whole community? How did a rural female teacher change the fate of children in the mountain village with patience and warmth under the background of getting rid of poverty?

　　China’s domestic development is for the people, so where is the value judgment of China’s cooperation and investment with the world?

　　Still for the benefit of the local people.

　　When a major crisis comes, from the Nepalese earthquake to the Serbian epidemic, the China aid team and the medical team are in action;

　　When other countries are looking for a prosperous road, China has grown together with Africa and the Middle East with the advanced experience of the "Belt and Road" infrastructure construction and digital economy;

　　When all mankind is facing the difficult problems of climate change and ecological diversity protection, China is attracting forces at home and abroad to work together to protect our common earth home.

　　These seemingly ambitious goals will bring changes to specific individuals in each country. Faith, a single mother in Kenya, told her story. The opening of the Inner Mongolia Railway has set up a warm road home for her and her daughter who live apart from each other, and also brought her a better career and a better life.

　　The episode received positive comments from netizens in developing countries, and Nguyen Minh Quan, a Vietnamese netizen, said, "(This railway) has been built very well. Americans bring artillery shells, while China brings railways. "

　　African netizen winifred ba said, "Long live the Communist Party of China (CPC); This is an inspiration to those who long for peace, prosperity and collective happiness. We Africans must work with our brothers and sisters in China to contribute to world peace. "

　　Voice innovation strengthens young people’s perspective Lead by technology Effectively enhance the interest and recognition of overseas young audiences for the development of China.

　　The creative team of "Great Determination" brings the young people’s perspective and brand-new voice into the theme setting, picture editing, manuscript creation, video shooting and many other aspects of the documentary, and reflects the interest orientation of overseas audiences, especially young audiences, through the perspective of Z generation.

　　The film has changed the way of "keeping a straight face" in the past, using diversified, creative and lightweight audio-visual language, which has narrowed the sense of distance of serious theme documentaries and better hit the acceptance habits of young online users around the world. On the one hand, documentary materials are widely used, and the ratio of original materials to film materials is as high as 200:1, and various technical means such as crossing machine, old frog, shed shooting and special effects are comprehensively used to create the ultimate picture texture. On the other hand, visual means serve narrative, introducing the changes in China in a simple way by vivid data visualization means, showing the context of urban development by means of investigation and interview, and copying the daily work and subtle psychological changes of the protagonist in the form of a diary.

　　△ Image language of film texture

　　△ Show an era of China Z generation growth through animation.

　　Therefore, the story of China told in the documentary has been affirmed by a large number of overseas netizens. Netizen "esplace3023" commented, "This is a great documentary. Many westerners like us who have lived in China outside Shanghai and Beijing for some time know that the people of the Communist Party of China (CPC) and China have made great efforts to improve people’s lives. China has too much complexity, which is very different from western countries, so it is difficult for westerners to understand. But we should try to understand, not listen to the so-called China threat theory imagined by experts, and label everything as political propaganda. I wish China can move on, because China’s achievements have made our world a better place and brought hope to people in many developing and poor countries. "

　　Netizen Ricardo Avila paulette left a message, "I’m impressed. This is a group of young, compassionate, kind people with long-term goals. This reminds me of what I saw about China’s space program. These young people are not the pioneers of these projects, but they may see the results; Future generations will reap fruitful results from it. "

　　Netizen ramli left a message, "When asked about US sanctions, a young wonder woman said ‘ Proud ’ This is an amazing moment. Cheer for these smart young China women. "

　　Today, when the world pattern is full of agitation and tearing, Great Determination records the great changes and brilliant achievements in the new era in the past ten years with solid and sincere brushwork, and also conveys the Chinese plan and China wisdom to the world with novel content, diverse perspectives and colorful ways. As we embark on a new journey, we will draw strength from history, concentrate on development, be fearless of difficulties and tests, coordinate material civilization with spiritual civilization, and open up a new world in harmony between man and nature.

On February 28th, Chery New Energy iCAR 03 was officially launched on the market. Six new models were launched, with the price range of 109.8-169.8 million yuan, including three two-wheel drive models and three four-wheel drive models. It is understood that iCAR 03 is the first model of iCAR Automobile, positioning a hard-core pure electric SUV, making its debut at the 2023 Shanghai Auto Show, based on the i-MS multi-element Rubik’s Cube new energy architecture.

In terms of appearance, iCAR 03 is built in a fairly hard-core design language, and there is almost no rounded line design on it. The front face adopts a closed grille shape, and the "iCAR" brand logo is also designed in the center of the front of the car. The headlights with inverted "L" shapes on both sides are also integrated with the front of the car, and the internal light source layout is also very chic. After lighting, it has a high degree of recognition. In addition, the new car is equipped with a large front enclosure, and the overall gas field looks more domineering.

On the side of the car body, iCAR 03 adopts a straight waistline design, and the black wheel eyebrows and side skirts below with off-road tires further emphasize the off-road positioning of the car. In the rear part, the overall style of iCAR 03 is consistent with the front face, and the taillights are vertically distributed on both sides, and an I-shaped light source is integrated inside, which can form a good echo effect with its brand Logo. In addition, the rear enclosure of the new car is also quite wide, which can form a good echo effect with the front enclosure design, and it is also equipped with an external "small schoolbag" with a storage box inside. In terms of size, the length, width and height of the new car are 4406/1910/1715mm, respectively, and the wheelbase is 2715mm, positioning a compact pure electric SUV.

Entering the car, the new car also adopts a very hard-core design style. With the blessing of various colors and materials, the interior of the car shows an overall atmosphere different from that of ordinary family cars. ICAR 03 adopts symmetrical layout, a large central control screen occupies position C, and the through design under the center console expands the internal storage space, which is convenient for storing and taking daily necessities. In the lower sub-instrument panel area, iCAR 03 also designs a knob similar to crystal material, which we guess can control the related functions of the vehicle. ICAR 03 adopts a three-position steering wheel, which simplifies the button design and cooperates with the wheel for functional operation.

In terms of configuration, iCAR 03 will be equipped with 6-way electric adjustable seat, dual-zone automatic air conditioner, air outlet of rear air conditioner, roof rack and other configurations as standard, and the middle and high-end models will also be equipped with higher-level configurations such as 8155 chip, NFC key, wireless fast charging of 50W mobile phone, four-tone voice interaction, steering wheel heating, front seat heating, main seat ventilation/massage, Infinity 12 speaker sound and electric tailgate.

In terms of power, the new car is available in single/dual-motor versions, in which the maximum power of the single-motor version is 135 kW (184 HP) and the maximum power of the dual-motor four-wheel drive version is 205 kW (279 HP). In addition, the new car will be equipped with iWD intelligent electric four-wheel drive and adopt H-arm multi-link and hydraulic bushing chassis structure, which can provide a variety of driving modes to meet various car scenes.

Generally speaking, iCAR 03 has certain competitive advantages. Its hard-core off-road design style is more sought after by young consumers, and it is also competitive as a pure electric SUV with a price of 140,000-190,000 yuan. However, the disadvantages of iCAR 03 are also obvious. Its 8155 chip is not standard in all systems, and the performance of the two-wheel drive version is not outstanding enough. The longest battery life of 501km is not as good as that of other electric vehicles on the market, which may be more focused on performance.

At present, Chery’s Chery, Xingtu and Jietu brands have all completed the layout of new energy, and the iCAR brand represented by young and cool has also started the model building of new market segments. It is understood that iCAR was released on the eve of the 2023 Shanghai Auto Show. It is the first new energy automobile brand under Chery Automobile. iCAR GT (concept car) and iCAR 03 were released at the auto show. It is understood that iCAR is mainly oriented to the price range of 150,000 yuan, first from A0 to the mainstream market layout of A-class cars, and then B-class cars will be launched.

According to the retail data, the cumulative sales volume of Chery New Energy in 2023 was 107,909 vehicles, of which the highest-selling model was Chery QQ ice cream with 67,787 vehicles, followed by Chery Ant with 26,750 vehicles. As a new layout of Chery Automobile in the field of new energy vehicles, it remains to be seen whether iCAR 03 can become the next explosion.

Strong > When you see the wrench icon on the dashboard of Ruifeng M3, don’t worry, it’s just a signal of the maintenance reminder light. To eliminate this display, you need to follow the following steps:

1. First, make sure the vehicle is turned off, and then find the reset button next to the dashboard.

2. Next, press and hold the reset button and turn on the ignition switch at the same time. Release the button when the clock and mileage display completely disappear.

3. Press the reset button again, turn off the ignition switch at this time, and wait for the wrench prompt light to flash. When the light no longer flashes, it means that the reset is successful and the button can be released.

The purpose of the maintenance indicator light is to remind the driver to maintain the vehicle in time to ensure the performance and safety of the vehicle. If the maintenance light does not return to zero after the vehicle has driven for a certain mileage, it will still light up even after maintenance.

For Ruifeng M3, the first maintenance of a new car should be carried out within 6 months or 6,000 kilometers (whichever comes first). This service is free, including changing the oil and oil filter, and conducting a comprehensive inspection of the vehicle. After that, it is recommended that you carry out routine maintenance every 6000 kilometers or 3 months.

Cctv news: According to the news of WeChat WeChat official account, the Internet and related service industries developed steadily from January to October. Business income and operating profit of enterprises maintained rapid growth; Internet platform services and data services have grown significantly; Many provinces maintained a growth trend; The number of mobile applications continues to decline.

I. Overall operation

Internet business revenue maintained a rapid growth trend. From January to October, China’s Internet and related service enterprises above designated size (referred to as Internet enterprises) completed business income of 1,310.2 billion yuan, up 23.4% year-on-year, and the growth rate dropped by 2 percentage points compared with the previous three quarters, with an average growth rate of 18.1% in two years.

Figure 1 Growth of Internet business income from January to October in 2020-2021 (%)

Operating profit and operating cost increase simultaneously. From January to October, Internet companies achieved an operating profit of 117.4 billion yuan, a year-on-year increase of 21.3%, an increase of 4.5 percentage points over the previous three quarters, with an average growth rate of 14.9% in two years. Operating costs increased by 20.9% year-on-year, and the growth rate decreased by 3.7 percentage points compared with the previous three quarters.

The growth rate of research and development expenses has dropped. From January to October, Internet companies spent 58.79 billion yuan on R&D, up 2.6% year-on-year on the basis of a high base in the same period last year, and the growth rate dropped by 9.3 percentage points compared with the previous three quarters.

Second, the sub-business operation

(1) The revenue from information services continued to grow, and the field of audio and video services showed an outstanding growth. From January to October, Internet companies completed information services (including online music and video, online games, news information, online reading, etc.) with a total revenue of 706.1 billion yuan, up 17.5% year-on-year, and the growth rate dropped by 2.3 percentage points compared with the previous three quarters. It accounts for 53.9% of Internet business income. Among them, the field of audio and video services has maintained rapid growth; Enterprises in the field of online games grew steadily; The business income of news and content service enterprises increased rapidly; The growth rate of business income of enterprises mainly providing search services rebounded.

(2) Internet platform revenue grew rapidly, and the growth rate of online sales and production logistics services declined slightly. From January to October, the income of Internet companies from platform services (mainly production service platform, life service platform, scientific and technological innovation platform and public service platform) was 484.1 billion yuan, up 38% year-on-year, and the growth rate dropped by 3 percentage points compared with the previous three quarters. It accounted for 37% of Internet business income, up 3.9 percentage points year-on-year. Among them, the business income of online sales platform and life service platform enterprises declined slightly compared with the previous three quarters; Enterprises providing manufacturing platform services grew steadily; The income of production and logistics platform enterprises has declined compared with the previous three quarters.

(3) The income from Internet access services increased slightly, and the development of Internet data services accelerated. From January to October, the income of Internet enterprises from Internet access and related services was 35.03 billion yuan, up 3.4% year-on-year, and the growth rate was 2.4 percentage points higher than that in the previous three quarters. The revenue from completing Internet data services (including cloud services and big data services) was 22.21 billion yuan, a year-on-year increase of 28.2%, and the growth rate was 0.9 percentage points higher than that in the first three quarters.

Third, the operation by region

The income of Internet business in the eastern region has grown steadily, while that in the western region has increased rapidly. From January to October, the income from Internet business in the eastern region was 1,115.4 billion yuan, up 23.6% year-on-year, and the growth rate dropped by 1.6 percentage points compared with the previous three quarters, which was 0.2 percentage points higher than the national average, accounting for 89.6% of the national (excluding cross-regional enterprises) Internet business income. The income from Internet business in the western region was 78.29 billion yuan, up 41% year-on-year, and the growth rate was 17.6 percentage points higher than the national average. The income from Internet services in central and northeast China was 47.64 billion yuan and 3.93 billion yuan respectively, up by 2.3% and 6.9% year-on-year, and the growth rate dropped by 0.9 and 3.6 percentage points respectively compared with the previous three quarters.

Internet services in many provinces maintained a rapid growth trend. From January to October, Beijing (up by 29.6%), Guangdong (up by 11.8%), Shanghai (up by 36.5%), Zhejiang (up by 17.7%) and Jiangsu (up by 3.7%), the top five Internet businesses, achieved a total revenue of 1,041.9 billion yuan, up by 23.7% year-on-year, accounting for the whole country (. There are 25 provinces and cities that have achieved positive growth in the growth rate of Internet services nationwide, an increase of one from last month. Among them, Hainan, Yunnan, Tibet and other three provinces increased by more than 50%, while Anhui and Jilin provinces decreased by more than 15%.

Fourth, the development of China’s mobile application (APP)

The total number of mobile applications (apps) continues to decline. By the end of October, the number of apps monitored in China’s domestic market was 2.72 million, a net decrease of 20,000 compared with the end of September. Among them, there are 1.36 million APPs in local third-party app stores and 1.36 million apps in Apple Store (China). In October, there were 110,000 new apps on the shelves and 130,000 apps off the shelves.

The number of game applications still ranks first. By the end of October, the number of apps ranked in the top four in mobile application scale accounted for 59.1%, and other 10 types of apps such as life services and education accounted for 40.9%. Among them, the number of game apps continued to lead, reaching 679,000, and the number was the same as at the end of September, accounting for 25% of all apps. The number of daily tools, e-commerce and social communication apps reached 406,000, 274,000 and 247,000 respectively, ranking second to fourth. The number of photo photography and theme wallpaper apps has increased more than that at the end of September.

The downloads of games, daily tools, social networking and audio-visual applications are in the top. By the end of October, the total distribution of on-shelf applications in China’s third-party application stores reached 2,039.4 billion times. Among them, the downloads of games, daily tools, social communication and music videos all exceeded 200 billion times, reaching 292.4 billion times, 279.2 billion times, 254.5 billion times and 231 billion times respectively, ranking first to fourth; Life service, news reading, system tools and e-commerce ranked fifth to eighth with 187 billion times, 156.6 billion times, 150.8 billion times and 138.9 billion times respectively. Among other applications, the applications that have been downloaded more than 50 billion times include finance (99.7 billion times), photography (77.5 billion times) and sports health (50 billion times).

"You came so fast that the dog was saved." The nurse in a pet hospital in Changping, Beijing, said excitedly to the courier Zhang lei. When I saw that the whole medical team was relieved, "I felt relieved, especially when I arrived at the pick-up place and saw the customer’s face anxious, I knew how important it was for him to have a dog undergoing surgery and waiting for blood." Zhang lei said, "As soon as I received the goods, I delivered them at high speed. After I arrived safely, I forgot to ask the customer for the high-speed fee."

In the fast-paced modern life, the demand for urgent delivery service is increasing day by day. According to the data of iResearch, the total market size of the express delivery industry in China has increased from 164.1 billion yuan in 2019 to 338.5 billion yuan in 2023 with a compound annual growth rate of 19.8%, and it is expected to further increase to 809.6 billion yuan in 2028 with a compound annual growth rate of 19.1%. According to the revenue in 2023, Flash Delivery occupies 33.9% of the independent one-to-one express delivery service market in China, and it is the largest independent one-to-one express delivery service provider in China.

What makes flash stand out in the fierce market competition and become the first choice of many users at important moments?

Ten years of focus on one-on-one

"Anxiety is given to the flash, and the heart is more calm!"

Flash was established in 2014. At that time, thanks to the efforts of logistics enterprises such as "Three Links and One Reach", SF Express, China Post and JD.COM, the number of express delivery in China surpassed the United States to become the first in the world. Faced with the situation that several major logistics giants have firmly occupied the market, it is not easy to find a breakthrough in flash delivery. Do you choose to join the price war or find another way?

Focusing on the quality service of "one-on-one express delivery", the mode of "one-on-one express delivery, specially giving you this order" was introduced. With the point-to-point delivery throughout the process, the efficiency and service quality were greatly improved, and a new space was created among the giants. Today, there are 2.7 million registered riders.

In August this year, Shangpu Consulting Group awarded the market position certification of "Flash Delivery, One-on-One Delivery of Leading Brands for Ten Years in a row" to Flash Delivery. Nowadays, the flash service covers a wide range, covering 295 cities across the country, and provides 7×24-hour online service. Users can place orders anytime and anywhere and enjoy a convenient on-call experience. In terms of delivery time, the platform takes an average of 7 minutes to pick up the pieces and delivers them to the whole city within 27 minutes.

The disadvantage of this mode is obvious, that is, the rider’s cost is high, but when it is urgent to deliver a document or electronic products and other valuables, the one-to-one mode can greatly improve the efficiency compared with the single mode, and at the same time, the path is synchronized in real time, so that consumers can check the trajectory of the goods at any time, which greatly improves the safety of goods transportation. "Refusing to spell the bill" also makes the one-on-one special delivery on important anniversaries not only about gifts, but also about emotions, so that the recipients can feel psychological satisfaction and happiness.

"Flash is one of the few profitable enterprises in the industry, which has been profitable for seven consecutive quarters; In contrast, choosing personalized and high-end services means losing some price-sensitive users and sacrificing a certain market scale. The single mode pursues low prices and is in a relatively low-end position in the industry, which can attract a large number of price-sensitive consumers. The market scale is large, but the profit margin is limited. "

With the rapid expansion of "CtoC, BtoC" mode, the sense of gain brought by quality service to users has become the core competitiveness of flash. In the future development, flash delivery aims at the potential market space of third-and fourth-tier cities, further expands the service scope, seizes the first-Mover advantage, forms scale barriers, and realizes incremental market expansion; Within the existing service scope, flash delivery can further optimize logistics technology and distribution routes, and use big data to screen and analyze suitable distributors to further enhance the user’s experience; The rise of the new retail model provides a new growth point for timely delivery service, and Flash delivery can provide a one-stop logistics solution in cooperation with online and offline retailers. Through the integration with new retail, it can not only bring new business opportunities for flash delivery, but also expand the service depth and further improve the core competitiveness of flash delivery.

The positive feedback from individual users and merchant users is also constantly promoting the user scale growth of instant delivery enterprises. According to the user survey, 37.1% of users think that the distribution demand derived from work exceeds 20% of the total demand. On the one hand, it will encourage B-side merchants to gradually recognize the instant delivery brand and put it into use, and improve the penetration rate of instant delivery among B-side users, especially the service demand of high-end brands and high-end distribution. At present, Flash has reached cooperation with famous brands such as Tuhu Car Maintenance, Haidilao, SKP and Chow Tai Fook. Flash delivery accounts for a very high proportion in the auto parts distribution of Tuhu car maintenance and the high-end catering delivery orders of Haidilao, because other platforms are difficult to meet the high-quality distribution needs of these brands.

On the other hand, the delivery demand of B-end users can be completed by the instant delivery enterprise, which can optimize the consumer experience, improve the service quality of B-end users, and further promote the trust of C-end users in the instant delivery brand. This is also verified by the cooperation between Flash and Tik Tok. For example, with the recovery of the cultural tourism industry, travel photography has become a new trend, and "Flash Service for Hanfu Return" has become a new landscape of national tourist cities. Users’ demand for one-to-one express delivery service with higher efficiency and greater certainty is constantly rising, and the distribution demand is increasingly diversified and personalized.

Quality makes professional trust.

In order to be in an invincible position in the fierce logistics industry, high-quality service is the foundation of the company.

Flash captures three important scenes: flash for urgent delivery at important moments, flash for gifts to important people, and flash for delivery of important items, so as to build a brand, which not only solves the urgent needs of users, but also firmly occupies the minds of users, making users less anxious and more calm.

In an emergency, the "one-to-one express delivery" mode of flash delivery can guarantee the timeliness and make the delivery more certain. Shi Quan, Fangshan District, Beijing, once received an order for a pair of leather shoes from Bairong Mall in the South Third Ring Road to Liangxiang. "At that time, the merchant said that it must be delivered before ten o’clock. After that, I realized that the groom had no leather shoes on the wedding day. Although I said that I was in a hurry, I didn’t delay people’s lifelong events. I still have a sense of accomplishment. "

When sending a message to an important person, the "one-on-one express delivery" mode of flash delivery highlights the sense of respect and exclusive delivery shows more concern. On Mother’s Day, Zhang Shiyang sent a flower 15 kilometers away to a sanitation worker who was sitting on a small bench and videotaping his son. When he finished the order, he saw the sanitation worker happily holding up these red flowers to talk with his son. At that moment, the beautiful flowers carried his son’s heavy love for his mother.

At the same time, because flash delivery does not spell orders or mix delivery, it can better ensure the safety of items. Therefore, many users will trust flash delivery when delivering important items. Xie Jun, a flash worker in Hunan, once sent a SLR camera to a user. When picking up the camera, the camera was only wrapped in a canvas bag. For fear of lens damage, Xie Jun specially found a foam box and cloth strips, carefully packed the camera before leaving, and successfully delivered it to the recipient. His responsible attitude won the praise of the user, and the other party then recommended the flash to all colleagues in the office.

It is precisely because of the user-centered thinking, reliable service and emotional value recognition brought to users that Flash stands out in the fierce market competition and firmly occupies the leading position in the industry. According to the survey of users of instant delivery service, the proportion of users who are satisfied with flash delivery is 25.3%, and the satisfaction of users based on personal experience is better than the industry average, and the proportion of users who are satisfied and very satisfied is 82.0%. In addition, 30.2% of users are very willing to recommend flash to other users, and the customer conversion rate is also higher than the industry average.

If flash delivery helps customers complete every single spell with "good service" and "fast speed", marketing is a "slow communication" model. This process of improving customer experience, accumulating individual users’ recognition of the brand itself, and promoting word-of-mouth brand communication can not be achieved overnight.

"Flash is not the current business, but the future business." Yu Hongjian, co-founder and CEO of Flash, is full of confidence in the future of Flash. Flash provides people with not only the delivery of goods, but also the satisfaction brought by high-quality service, winning the trust and loyalty of users with intimate service and achieving professional trust with quality.

Explore future growth points

Every rider’s hard work and every successful delivery have become the testimony of Flash delivery’s hard work in the field of instant delivery. The convenient service of express delivery stimulates consumers’ desire for consumption, promotes the consumption growth of local life services, and provides flexible employment opportunities for a large number of freelancers, which provides strong support for the development of local life economy.

When the professionalism and penetration rate in the service field are getting higher and higher, flash delivery has also been recognized by the capital market.

On October 4th, Flash officially landed on NASDAQ, USA, and once climbed from the opening price of $16.5 per share to $21.95, becoming the third listed company in the instant delivery industry, which is an important milestone in the development of instant delivery.

Faced with fierce market competition and fluctuating stock prices, Flash still shows strong development potential and market confidence. With the continuous expansion of the instant delivery market and the increasing demand of consumers for high-quality services, Flash delivery is expected to provide users with better services through its professional services and innovative business models, so as to realize the sustained growth of business and the consolidation of market position.

On the one hand, under the background of the continuous improvement of residents’ income level, the overall upgrading of consumers’ consumption concept, and the continuous expansion of the city line and the vertical occupation of consumers’ minds by the instant delivery service platform, the distribution demand is gradually diversified and obviously stratified, and the distribution demand with higher demand for delivery timeliness, delivery service experience and higher unit price of delivered goods is gradually emerging, and the one-to-one express delivery mode of flash delivery is developing rapidly. According to the survey conducted by iResearch in October 2023, 70.4% of the survey users think that the number of times they actively use the ready-to-use platform has increased significantly compared with that before 2022.

The development trend of instant retail industry is an example. Instant retailing pays attention to the integration of online and offline and the improvement of user experience. The fast and accurate delivery service of flash delivery can ensure consumers to receive goods in the shortest time, which helps to improve the satisfaction and loyalty of shopping. Therefore, it has reached cooperation with many local life platforms such as Tik Tok and Meituan. For example, Flash Delivery is the first logistics service provider to access the same city distribution service of Tik Tok Life Service. Both parties jointly build an efficient and flexible distribution network with integrated transportation capacity and covering the whole city, so as to meet the diversified and omni-channel distribution needs of merchants and improve the efficiency of commodity delivery.

At the same time, flash delivery is constantly expanding its business scope and looking for partners who can cooperate and complement each other in the logistics industry. In 2023, China Railway Express launched the "high-speed rail express delivery" service. By integrating the high-speed rail transportation resources and the instant delivery network in the same city, it realized the "station-to-door" and "door-to-door" express services of the same-day collection, transportation and delivery within the specified service scope. Customers can place an order through "China Railway Express" WeChat WeChat official account, and the riders in the same city will pick up the goods at the first time, send the goods directly to the high-speed rail station, and ship them to the fastest high-speed rail train. After arriving at the destination, the riders in the same city of the high-speed rail station can complete the delivery of the goods and be responsible for the delivery of the "last mile" to ensure the safe and punctual delivery of the goods.

Sichuan Airlines Logistics also jointly launched a high-quality cross-city door-to-door delivery service — — "Cross-city half-day flash & timely arrival" is the close cooperation between the two parties in terminal distribution. By integrating air transport resources with distribution resources in the same city, this service breaks the traditional barrier of off-site delivery and provides customers with exclusive "one-to-one" customized door-to-door delivery service. This means that whether it is urgent delivery of ordinary goods, documents and tenders, customized gifts, or seasonal fresh fruits and vegetables, identity documents and passports, official seals, emergency accessories, seafood and other high-end ingredients, you can enjoy the fastest half-day delivery and nationwide delivery within 12 hours.

For flash delivery, this kind of cooperation means the further expansion of business scope and the richness of service scenarios. For traditional express delivery companies such as China Railway Express and Sichuan Airlines Logistics, the cooperation with Flash Delivery can effectively supplement their terminal delivery capabilities, especially in the peak logistics periods such as holidays and promotion seasons, which can quickly respond to market demand and improve customer satisfaction. This reflects the complementarity and synergy between different modes in the logistics industry, which is helpful to promote the innovation and development of the whole logistics industry.

In the incremental market, the first curve of flash delivery along the "CtoC, BtoC" mode is still extending to a higher distance, which is an approach to the infinite improvement of users’ quality of life under the fast pace of life, and also the ultimate goal of flash delivery independent one-to-one express delivery service.

The progress of industry has actually made the current cars have more reliable quality, and people often pay more attention to the value of vehicles. There are many choices for pure trams now, as we said today. Let’s take a look at it next.

Let’s take a look at the appearance of Extreme Yue 07 first. The front of Extreme Yue 07 gives people a very concise and recognizable feeling. Then the tough headlight design is adopted, and the visual effect coincides with the positioning of the whole vehicle. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light and so on. Come to the side of the car, the car body size is 4953MM*1989MM*1475MM, the car uses simple lines, the side looks very dynamic, with large-sized thick-walled tires, the shape is quite sporty. In the design of the rear end, the overall shape of the rear end echoes the front face, and the taillights look very rounded and neat.

Sitting in the car, the interior of the 07 is young and stylish. The steering wheel of the car is well designed, made of imitation leather and has a high palm fit. Take a look at the central control. The car is decorated with a capable touch-control LCD central control screen, which makes the interior style impressive and gives people a feeling of being full of stability and atmosphere. The dashboard and the seat are equally eye-catching, the dashboard design is remarkable, and the trendy design elements make people remember it at a glance. The car uses a genuine leather/imitation leather mixed seat, equipped with functions such as electric adjustment of the auxiliary seat, electric adjustment of the seat with memory, and seat proportion tilting, which is basically enough for daily use.

Extreme Yue 07 matched gearbox, 530KW, 653N.m, with good power performance.

The space in the back row of Extreme Yue 07 is still spacious, and there is a certain margin in the head and legs, which can be said to be more than enough for daily household use. In addition, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), brake force distribution (EBD) main driver airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car. If you are excited, you may wish to go offline and actually feel it.

Original Wuhan Release Wuhan Release included in the collection # Smiling Angels in Wuhan 33

The finless porpoise "Hanbao".

Love Yangtze finless porpoise

Friends who love creative design.

Look at it quickly.

2023 Digital Dolphin Cultural and Creative Public Welfare Competition

Here we go!

Yangtze River Top Stream Star finless porpoise

Send a creative invitation to everyone.

Provided by Wuhan baiji dolphin protection foundation.

Smiling angel, full of cuteness.

The remaining number of Yangtze finless porpoises is about 1249.

2023 Digital Dolphin Cultural and Creative Public Welfare Competition

Is to implement the Yangtze river protection,

The Important Spirit of Building Yangtze National Park

Gather strength to build a super finless porpoise city IP

Help the finless porpoise become the city card of Wuhan.

last month

Han Xiaobu’s expression pack is online, based on the finless porpoise.

"It’s a small cloth" expression pack is cute.

Yangtze river baby, the tide is cool.

Tens of thousands of bonuses and generous prizes are waiting for you.

Let the smile of the Yangtze River touch the whole world.

Excellent creative authors have the opportunity to become exclusive designers of finless porpoises

Excellent works also have the opportunity as a gift.

Become a city gift representing Wuhan.

Yangtze finless porpoise wenchuang products.

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Use your imagination and creativity quickly.

It can be a set of finless porpoise vi design and digital works.

It can also be clothes and hats, art installations, tea ware,

Sculpture, stationery, stamps, illustrations

Even a finless porpoise game.

A popular science book

A virtual image of dolphin treasure

……

Yangtze finless porpoise poster.

2023 Digital Dolphin Cultural and Creative Public Welfare Competition

Start on the same day

Collection time of works

From now until September 22, 2023.

Time for judging works

September 23rd-October 10th, 2023

Award publicity and exhibition time

Late October 2023

Submission of works

Design category: Yangtze finless porpoise theme digital creative works. Taking "Digital finless porpoise" as the theme, combining the traditional culture, regional characteristics, ecological civilization, digital empowerment and postal culture of China.

Specification of works: static works: the resolution is not less than 150dpi, and the size of a single file is not more than 2m; Dynamic works: submitted in the form of video, with a single file not exceeding 30M, MP4 format and video coding of H.264.

Collection target: for the whole society.

The works of this design competition are accepted in the form of electronic documents, and the documents are submitted in JPG format. After the finalists have physical works, they can submit physical samples to participate in the final evaluation. The designated email address for the contest is: wbcf@ihb.ac.cn.

The registration method is as follows

↓↓↓

(1) Direct code scanning registration

(2) Enter the "I finless porpoise" applet to register.

Award settings

First prize: 2, 10,000 yuan for dolphin-loving fund.

Second prize: 4, 5,000 yuan for Dolphin Love Fund.

Third prize: 10, 1000 yuan, Love Dolphin Fund.

Excellence Award: 10, Excellent Organization Award: 5.

Remarks: Dolphin Love Fund is provided by Wuhan Cloud Computing Co., Ltd. and Wuhan Baiji Dolphin Protection Foundation. Winners of the competition will have the opportunity to get venture capital incubation.

Intellectual property agreement

Participants should ensure that the works provided belong to their own copyright. The organizer is not responsible for any actual infringement caused by the use of the works provided/completed by the contestants, or for being accused of infringement by any third party. Once the above situations and events occur, the participants must bear all relevant legal responsibilities and economic compensation responsibilities, and protect the organizers from taking responsibility.

Ownership of copyright

The copyright of the entries belongs to Wuhan Baidolphin Protection Foundation and Wuhan Cloud Computing Co., Ltd., and they have the right to keep the entries and use them in related activities (including exhibition, publicity, publication, derivatives, etc.). Entries will not be returned, and the author enjoys the right of signature.

Guiding unit

Wuhan Agriculture and Rural Bureau

Hubei Provincial Committee of Communist Youth League

Wuhan ecological environment bureau

host unit

Wuhan Baigutun Protection Foundation

Wuhan cloud computing technology co., ltd

China post group co., ltd. Wuhan branch

Wuhan International Communication Center

support unit

National Cultural Development Research Institute of Wuhan University

school of design of jianghan university

White dolphin national nature reserve in Xinluo section of the Yangtze River in Hubei Province

Hubei Yangtze River Swan Island White Dolphin National Nature Reserve

Wuhan Design Capital Promotion Center

D+M industrial design townlet

Shanghai Creative Industry Association

Alipay (Hangzhou) Information Technology Co., Ltd.

Please indicate the source of the original products reproduced by Wuhan Publishing Editorial Department.

Planning Gao Baoyan Deng Xiaojun

Design Peng Bowei Liu Ying

Editor gan Juan

Produced in Wuhan released finless porpoise studio Wuhan green lens

Original title: "Yangtze finless porpoise exclusive designer, waiting for you! 》

Read the original text

There are two power combinations: 2.0L self-priming and 2.5L hybrid. The driving experience and power performance of 2.5 hybrid are better, but the price is much higher. Therefore, many people pay attention to the Willanda 2.0L model. After all, the price of the 2.0L model is lower. Onion test-drove the version of Willanda 2.0L some time ago. Generally speaking, the power of 2.0L is not good, but for most people, there is no need to worry at all, and it is still brisk and heel-following when driving everyday, but its power is also insufficient.

Today, the "2023 Toyota Velanda 2.0L Two-wheel Drive Luxury PLUS Edition" model reviewed by Onion is a two-wheel drive sub-top model of Velanda, with a discount of 14,000 yuan at the terminal and a bare car price of 187,800 yuan. Deluxe PLUS is a newly added enhanced version this year. The Deluxe PLUS version has been upgraded with 12.3-inch LCD instrument, segmented panoramic sunroof, co-pilot power seat and other configurations.

[Satisfied]

Willanda and the shared platform are built, while Willanda’s body length is longer, and Willanda’s appearance looks milder. In fact, this car of Willanda is also available in Southeast Asia and some European countries, just hanging Suzuki LOGO, which proves that the design of this car is very good. After the experiencer (height 175 cm) adjusts his sitting posture, there is still more than two punches between his legs and the back of the front seat, so adults with normal body will not feel crowded; Secondly, the ride comfort is better. The rear seat cushions of the two cars are long enough and thick enough to have a certain sense of sinking. At the same time, the backrest supports multi-angle adjustment, with handrails and cup holders; In addition, it is equipped with a rear air conditioning air outlet and dual USB charging ports; Finally, the backrest of the seat supports equal proportion falling down, which can maximize the space of the trunk and has good flexibility.

[dissatisfied]

Compared with the hard-core and wild appearance, seeing the inside of Willanda’s car will make people have the illusion of going back to the past. The overall layout is regular, the functional area design is also very clear, and it is also equipped with a floating central control screen. This central control screen looks awkward, like an old LCD TV, not only thick, but also quite large. The materials used in the car can only be said to be average, and a large area of hard plastic can be seen everywhere, and the sense of grade is naturally worse; Fortunately, there are leather materials with stitching technology, chrome trim and piano paint to neutralize this roughness. Finally, there is a bulge in the center of the floor, which is not very high, but it will also have a certain impact on the passengers in the middle of the back row; Moreover, the seat in the middle position is hard, and long-term riding will inevitably induce fatigue.

[Driving experience]

The Wilanda 2.0L model has a maximum horsepower of 171 horsepower and a maximum torque of 206 Nm. The parameters are very general, but the driving performance is much better than expected. First of all, it is very light at the start, and the whole power output is also linear and heel-following. When driving in the city, there will be no feeling of insufficient power at all.

At high speed, when the speed exceeds 80km/h and then accelerates, the dynamic performance is more general. At this time, if you step on the accelerator deeply, the noise of the engine will be much more obvious than the acceleration feeling. However, as long as you don’t overtake continuously, this kind of motivation is enough.

[Chassis performance]

In the past, the suspension adjustment of Japanese cars was basically based on comfort, and it was more or less accompanied by some looseness. Willanda, on the other hand, is completely different. The chassis as a whole is tougher, with good integrity and support, and there is no loose feeling at all.

In shock filtering, after the texture of the surface layer of the road surface is smooth, the remaining bumps will be transmitted to the car with a relatively crisp feeling. However, in the event of a big bump, Willanda’s performance is relatively average. The rear stroke of the shock absorber can be said to be very hard, and the texture of the chassis seems to have returned to the level of Japanese cars.

[Fuel consumption]At present, the comprehensive fuel consumption of this car is about 9 liters per 100 kilometers, which is not much different from that of the fuel SUV of the same level. Most of the application scenarios of this car are in cities, and there is no way to reduce fuel consumption.

[Summary]

Willanda has an appearance suitable for all ages, with a well-regulated space and more than enough for home use; The seat is more comfortable, and the chassis texture is much better than that of previous Toyota cars. However, its interior materials are very general, the engine noise is too high, and the car system can achieve basic functions, but its display effect and fluency need to be improved. Generally speaking, Willanda can do it without pursuing a sense of science and technology, and pursuing comfort at home and easy driving of vehicles.

[Text/Observer Network Zhou Yuanfang Editor/Xu Ganang]

If all the planning goals about Euler can be realized, the problem of "lacking core and soul" that plagues China will be solved by half, and our country will have a "soul", Xu Zhijun, the rotating chairman of Huawei, told Observer.com and other media on the 24th.

At 9: 00 am on September 25th, Huawei released its new operating system, openEuler.

On the eve of the release, Xu Zhijun was interviewed at the HC China Media Communication Meeting of Huawei Full Connection Conference. He said that Euler’s operating system is positioned as a digital infrastructure operating system, and its main application scenarios are service-oriented, edge computing, cloud and embedded systems; The main application scenarios of HarmonyOS operating system are intelligent terminals, Internet of Things terminals and industrial terminals.

In the future, the underlying technology will be shared between HarmonyOS and Euler, so that devices installed with two operating systems can be connected to get through the two operating systems.

"Euler already had it."

"Euler’s operating system is not a new thing. In fact, Euler has existed for a long time. It is only because President Ren mentioned Euler in his recent speech that it attracted everyone’s attention," Xu Zhijun told Observer.

EulerOS, the server operating system independently developed by Huawei, is based on Linux stable system kernel, supports Kunpeng processor and container virtualization technology, and is a general server architecture platform for enterprises.

At first, when Huawei started to build Kunpeng Ecology in 2019, it positioned Euler as the operating system serving Kunpeng servers.

On July 23rd, 2019, the first "Kunpeng Computing Industry Summit" was held in Beijing, and Huawei released the "Kunpeng Lingyun Partner Program" based on Kunpeng chips. At that time, it was clearly stated that in order to support the development of Kunpeng, the Euler operating system developed by Huawei for nearly 10 years was open source.

On December 31, 2019, the Euler operating system was officially open source. Xu Zhijun pointed out that in fact, the open source version at that time was already a commercial version widely used by Huawei around the world.

Since then, openEuler has grown rapidly as an open source community. In 2020, there will be more than 3,000 developers in the openEuler open source community and more than 40 system interest groups (SIG). At present, there are more than 6,000 developers and 89 SIG, and the number of software warehouses has reached more than 8,000. The download and use of openEuler has spread to 54 countries and 1000+ cities around the world, with 25w+ downloads, which has become one of the most concerned open source projects for global developers.

As time goes by, Euler gradually shows stronger vitality.

Recently, Ren Zhengfei said at the Innovation Pioneer Symposium of Huawei Academia Sinica: Under the sanctions of the United States, Huawei cannot produce the best products with the best parts, but Huawei strives to create high-quality products with the most reasonable parts. In order to oppose the sanctions of the United States, Huawei HarmonyOS and Euler have a long way to go. Huawei Euler not only faces the server, but also the communication and real-time operating system, which protects the national data and information security.

Ren Zhengfei said that Euler is making great strides. Euler’s positioning is aimed at the operating system and ecological base of the national digital infrastructure, and it undertakes the historical mission of supporting the construction of a leading, reliable and safe digital foundation.

This means that Huawei has made adjustments in the positioning of Euler. Xu Zhijun said that the original plan was to let Euler serve Kunpeng Ecology more, and now it has been positioned as a future digital infrastructure operating system. I hope it can support not only Kunpeng, but also X86, edge computing, cloud infrastructure and embedded devices.

Solve the urgent problem of "lack of core and soul"

Euler and HarmonyOS came into being. For a long time, the online information industry in China has always faced the dilemma of "lack of core and soul", which is as urgent as "lack of core". Now everyone knows that the problem of "lack of core" is serious. Any modern digital device must have a chip, but without a set of basic software such as operating system, database, middleware and programming language, the chip can’t work. In the digital infrastructure system, the importance of basic software is incomparable.

At present, China has already felt the pressure in the field of chips. It seems that it has not encountered such serious problems in the fields of operating system and database, but some signs have sounded the alarm. CentOS’s neutral development strategy is challenged, CentOS 8 will stop maintenance at the end of this year, and the current open version no longer supports normal commercial release, which has greatly affected domestic users and urgently needs to find alternatives.

In fact, the industry realized the problem long ago and put forward the "casting soul project".

In 1986, Sun Yufang, a teacher of Chinese Academy of Sciences, as a pioneer, introduced, analyzed and sorted out a lot of information about UNIX operating system, and transformed these materials into the teaching and scientific research foundation of domestic operating system. Around 2000, Linux was introduced into China, which provided a rare opportunity for China manufacturers to develop domestic operating systems. In 2008, China officially launched the "Nuclear High Foundation" national major project covering core components, high-end general-purpose chips and basic software, during which Linux and Android were deeply analyzed, providing domestic server manufacturers, mobile phone manufacturers and other intelligent terminal manufacturers with operating system talents and technical reserves.

In 2018, some manufacturers who gradually gained a foothold in the market competition made some commercial breakthroughs. In the field of servers, Kirin operating system has occupied a relatively large domestic market share. Huawei’s Euler operating system has also been deployed and applied in key fields such as telecommunications, finance and energy. In the field of PC and notebook, the adaptability of the desktop operating systems of UNITEX UOS and Zhongke Fangde is outstanding.

However, although the operating systems developed by domestic manufacturers are becoming more and more mature, facing the strong first-Mover advantage of Microsoft and Google, it is difficult to achieve "overtaking" without special opportunities for industry development.

The window period is emerging, and people in the industry analyzed Observer.com a few days ago. First of all, from the technical level, the dominance of X86 architecture on PC side is being broken, and various heterogeneous computing and AI computing scenarios on server side are beginning to rise. Different computing architectures have put forward new requirements for operating systems. Although different operating systems can meet the needs of different underlying hardware architectures, it will lead to many "chimneys" in the entire digital infrastructure architecture, which will lead to disasters for top-level application developers. The market urgently needs a unified operating system that can meet the diverse hardware requirements, and it is possible for future versions of Euler’s operating system to be unified at this level, which is Euler’s opportunity.

Secondly, from the commercial point of view, in the field of database operating system and server operating system, some business models have gradually changed, which has brought a lot of influence on the upstream and downstream pattern of the industry, and this has also become a business opportunity for Euler operating system.

Third, in terms of geopolitical influence, the present is a good opportunity for related industries and enterprises in China. Relying on the size of China market, there is enough space to develop an independent basic software and operating system industry. Moreover, once such basic software and operating system are mature and form some unique advantages of their own, they are likely to be able to go overseas through their own late-comer advantages.

How did HarmonyOS and Euler get through?

Talking about the relationship between Euler’s operating system and HarmonyOS’s operating system, Xu Zhijun first explained the complementarity between HarmonyOS and Euler in positioning.

"With regard to the HarmonyOS operating system, we originally expected to build an operating system oriented to the Internet of Everything, but when it is oriented to a single intelligent terminal, it will essentially replace the Android operating system," Xu Zhijun said. "On the basis of having the capabilities of the Android operating system, it has increased the distributed capabilities, enabling various terminals to be interconnected with each other, such as computers and mobile phones."

Xu Zhijun pointed out, "HarmonyOS has several uses. First of all, you can develop various IoT terminals based on the open source HarmonyOS operating system. These IoT terminals can be integrated into the HarmonyOS ecology, so that all mobile phones and terminals using this operating system can be connected. Let consumers experience better; Secondly, we have begun to have applications that are native to HarmonyOS system. There is also a type of company that participates in HarmonyOS’s open source and contributes to making open source HarmonyOS more and more powerful and more able to meet the needs of various intelligent terminals. "

"In this case, Huawei will build two operating systems in the future," Xu Zhijun said. "One is the open source HarmonyOS operating system, and the other is the open source Euler operating system. The main application scenarios of HarmonyOS operating system are intelligent terminals, Internet of Things terminals and industrial terminals. The main application scenarios of Euler operating system are server-oriented, edge computing, cloud and embedded systems. "

Xu Zhijun said, "In the future, between HarmonyOS and Euler, we will share the underlying technology and embed the most advantageous part of HarmonyOS, that is, the distributed soft bus, into the Euler operating system, so that the devices that install these two operating systems can be connected, thus opening up the two operating systems."

"Now, through HarmonyOS and Euler, we want to build an operating system covering all scenarios, all open source, let the industry participate, make it better, and be suitable for more products," Xu Zhijun pointed out. "After we reposition the role of Euler’s operating system, if we can get active support from the industry and achieve all the current planning goals through joint efforts, China’s" Soul Casting Project "will be able to achieve its goals, and our country will have". It can really solve the problem of "little soul" of China’s information infrastructure, solve several key problems of information security, and also solve the problem that all walks of life need operating systems. "

However, companies that develop applications on the release of Euler are no different from those that develop applications on other operating systems. Xu Zhijun pointed out that, like the previous "HarmonyOS concept stocks", Euler may be hyped again.

"From the perspective of digital infrastructure, Euler really solved the problem of" little soul "and also solved the problem that we need operating systems in all walks of life. However, development companies will not get extra income just because of the development on Euler, "Xu Zhijun said frankly." Only companies that make distribution based on Euler can create income. Whether other companies that speculate can create income and create value based on Euler, everyone should keep their eyes open. "