Science and Technology Week Event (December 18-24): National Press and Publication Administration: Online games are not allowed to set up inductive rewards such as first charge; WPS domestic personal

"Technology Week Events", for everyone to review the major and important events in the technology industry in the past week (December 18-24), the following will be broadcast:

On December 18, Huawei’s end point Cloud as a Service announced in a post that miHoYo announced the launch of native application development. When miHoYo Yuanshen of "Technology House Saves the World" meets NEXT, it will bring more possibilities for cross-platform gameplay and player experience. "> > View Details

The official account of the "MIIT Anti-Fraud Class" tweeted on December 18 that MIIT "One Card Check 2.0" recently brought some functional upgrades, supported more Internet account inquiries, and provided Internet account unbinding/complaint one-click jumping service.

According to reports, users of "One Card Check 2.0" can now check the registration status of 5 new Internet application accounts, and 16 applications can be checked. > > View Details

NIO announced on December 18 that the company has partnered with CYVN Holdings L.L.C("CYVN Holdings") entered into a share purchase agreement through its affiliate CYVN Investments RSC Ltd ("Investor" or "CYVN"). CYVN is an investment entity headquartered in Abu Dhabi, UAE. > > View Details

According to the Financial Union News Agency, at the 2023 Open Source Industry Ecology Conference, Gong Ti, president of Huawei’s end point BG software department, said that there are currently more than 6,200 open source community builders, 51 co-construction units, and 43 releases have passed the compatibility evaluation, covering finance, education, transportation, government affairs, ultra-high definition and other fields. At present, the NEXT system is ready to go, and more than 400 partners have fully launched the development of Hongmeng native applications. > > View Details

The Nubia Z60 Ultra flagship phone was officially released at a press conference held at 14:00 on December 19. It still focuses on flagship performance and under-screen front camera, and the price is as follows:

Nubia Z60 Ultra is equipped with a Snapdragon 8 Gen 3 processor, with 24GB memory and a combination of UFS4.0 and LPDDR5X, equipped with a Lingxi performance engine; equipped with a 6000mAh large battery (5000mAh in the previous generation), supports 80W wired fast charging. > > View Details

According to Sina Technology, there have been rumors recently that Douyin is currently in talks with Alibaba to acquire Ele.me. Ele.me has no comment on this.

According to 36kr, Ele.me insiders responded: The cooperation between the two sides has been advancing steadily. Douyin insiders replied: Bloomberg does not have this report, and Douyin does not have this plan. > > View Details

According to the latest report released by market research firm Counterpoint Research, global passenger pure electric vehicle (BEV) sales rose by 29% year-on-year in the third quarter of 2023. Tesla, BYD Motors and Volkswagen are the best-selling pure electric vehicle groups. BYD Motors (excluding Denza) has caught up with Tesla, growing by 68% year-on-year. Both currently have a market share of 17%. BYD has increased by 4 percentage points compared to the same period last year. It is expected to surpass Tesla in the fourth quarter and become the global leader. > > View Details

Kingsoft Office announced that from December 20, 2023, the domestic personal version of WPS Office will officially close the third-party commercial advertising. Kingsoft Office said: "In recent years, we have been reducing advertising, and last year we decided to set up a big Flag – officially close the third-party commercial advertising at the end of 2023. We are well aware that every achievement we have achieved today cannot be separated from everyone’s support and company. We will uphold the company mission of" simple creation, easy expression, and connection to realize value "to provide our users with a high-quality product service experience." > > View Details

According to CCTV coverage, recently *******, Tianjin Consumers Association and Hebei Provincial Consumer Protection Committee jointly interviewed iQIYI, JD.*****nd Qingdao Dream Bloom Technology Co., Ltd. According to the report, last year, "iQIYI Adventure VR Glasses" related parties organized promotional activities on JD.com, Tmall and other platforms, claiming that the gold card was returned after the success of continuous clock in, but some consumers reported that the gold card could not be cashed in after the success of clock in. > > View Details

According to the CCTV news client side news, the top ten global engineering achievements of 2023 released this time include: ChatGPT, China Space Station, 10 billion billion supercomputers, Baihetan Hydropower Station, double asteroid redirection test, RTS, S/AS01 malaria vaccine, operating system, Spot & Atlas robot, lithium-ion power battery, unmanned aerial vehicle. > > View details

Japanese tech giant Toshiba, which has been listed for 74 years, was delisted from the Tokyo Stock Exchange on December 20 local time. As one of Japan’s largest brands, Toshiba has faced turmoil and various scandals for more than a decade. Where the company will go in the future is still up for debate. > > View Details

According to market news obtained by Sina Finance, ByteDance’s sales in 2023 are expected to increase by 30% to 110 billion US dollars (about 784.30 billion yuan), surpassing Tencent. According to Securities Times · e Company on December 6, an unnamed source said that ByteDance will buy back options worth 5 billion US dollars from investors, and its IPO plan is still uncertain. > > View Details

CUKTECH Cool Technology Marketing/Design Leader @Cool Technology _Eric_CUKTECH posted Weibo on the evening of December 20 claiming: A Shenzhen entity (zime) filed a lawsuit against Jiangsu Zimi Electronics (ZMI), which is already a wholly-owned subsidiary of Xiaomi, and claimed a huge amount. > > View Details

According to the official account of "Fuyang Release", on December 20, at the 2023 China Automobile Charging and Swapping Ecology Conference, the China Electric Vehicle Charging Infrastructure Promotion Alliance Flash Charging Committee, the first charging service platform organization of luxury car brands in China, was officially established. Jaguar Land Rover, Volvo Cars, Polaris Technology, Lotus Technology and Lightning Energy Technology are the founding members of the flash charging committee. > > View Details

According to Tencent News "First Line", Xingji Meizu Group is actively preparing for a listing in Hong Kong. The company has contacted a number of investment bank and law firm teams and plans to go to Hong Kong for a listing as soon as the second quarter of 2024. > > View Details

On December 21, the National Industrial and Informatization Work Conference was held in Beijing. The meeting emphasized that it is necessary to consolidate and enhance the leading position of advantageous industries in 2024. Accelerate the strong chain to supplement the chain and extend the chain to enhance the competitiveness of the whole industry. Support the development of the new energy vehicle power exchange model, and do a good job in the pilot area of comprehensive electrification of public sector vehicles. Strengthen the standardization guidance and quality supervision of the photovoltaic industry. Promote the high-end application of rare earths in aerospace, electronic information, new energy and other fields. > > View Details

According to 36kr PowerOn, Huawei is building independent Zhixing stores for Smart Choice Vehicles. It is expected that the number of new Hongmeng Zhixing stores will reach about 800 in 2024 and 1,000 in 2025. > > View Details

The State Press and Publication Administration issued the "Online Game Management Measures (Draft Exposure Draft) " on December 22, and is now open to the public for comments. The document mentioned that online games shall not set up inductive rewards such as daily login, first recharge, and continuous recharge. Online game publishing and business units shall not provide or condone high-priced virtual props in the form of speculation, auctions, etc. > > View Details

Hyperloop One (formerly Virgin Hyperloop) is selling its assets, laying off its remaining employees, and preparing to close by the end of 2023. > > View Details

On December 22, the State Press and Publication Administration released the "Online Game Management Measures (Draft Exposure Draft) ", which mentioned that online games should not be allowed to set daily login, first recharge, continuous recharge and other inductive rewards, and all online games must be set user recharge limits.

Once the above news was released, it caused a "huge shock" in the game industry on the afternoon of December 2: Hong Kong game stocks fell further in the afternoon, Tencent fell by more than 15% and NetEase fell by nearly 30%, setting a record for the largest intraday decline. > > View Details

According to China Business News, JD.com Logistics carried out a round of small-scale layoffs at the end of November. The laid-off employees were dissatisfied with the company’s compensation plan, and some chose arbitration, while the company did not give clear reasons and criteria for layoffs. > > View Details

China Telecom App shows that the eSIM watch business can be handled at present. China Telecom online customer service said that the eSIM No. 1 dual end point business has been resumed. > > View details

The Department of Enforcement (ED) has reopened an "anti-money laundering investigation" into Vivo India in recent days and has detained several executives, including the interim CEO and CFO. A Vivo spokesperson said it was "deeply shocked", saying that the Indian authorities "recent arrests demonstrate that harassment continues and creates uncertainty for the entire industry." The company will resolutely use all legal means to respond to and challenge these allegations. > > View Details

Xiaomi responded to the "Zunpai Company’s secret case of plagiarism and theft of Huawei chips" circulating on the Internet in an official document on December 24. Xiaomi also announced that the irresponsible and completely false information has been collected and reported to the relevant departments.

Xiaomi officials said: It is neither the earliest investor nor the largest investor in Zunpai, nor has it occupied a dominant position in several rounds of investment, and is neither involved in the management and operation of the company, nor does it have any intellectual property or technical cooperation. > > View Details

On the evening of December 23rd, NIO’s "Executive Flagship" and "Technology Flagship" new car ET9 was officially released: reservations will be accepted from now on, the pre-sale price is 800,000 yuan, and delivery will start in Quarter 1, 2025. > > View Details

Alibaba announced its interim report for fiscal year 2024 (six months ended September 30, 2023), achieving revenue of 458.946 billion yuan, an increase of 11% year-on-year; operating profit of 76.074 billion yuan, an increase of 52% year-on-year; net profit attributable to the parent 62.038 billion yuan, an increase of 2748% year-on-year; diluted earnings per share of 3.01 yuan, an increase of 2849% year-on-year. > > View Details

According to CCTV news, the first domestic large-scale cruise ship "Aida · Magic City" started its first trial operation voyage on December 23. The whole ship will simulate the real operation status, conduct all-round tests in maritime management and product services, and test the cruise ship’s operation ability. > > View Details

The results of the first official "large model standard compliance evaluation" in China were announced, and Tencent Hunyuan large model and Ali Tongyi Qianwen became two of the first four domestic large models to pass the evaluation. > > View Details

Open world factory building game "Happy Factory" (Satisfactory) landed on Steam with a discount of 89 yuan, which was particularly well received.

The first-person open-world building game "Satisfactory" has landed on Steam and is released in the form of early access. The original price of the game is 99 yuan, and the first special offer is 89 yuan. The current praise rate is 92%. For special praise, this game supports simplified Chinese subtitles, but according to player feedback, the current translation quality is not very good.

Nomad Starry Sky

Factory of Happiness is a first-person open-world factory-building game featuring elements of exploration and combat. Players can embark on alien adventures alone in the game, or they can explore alien planets with friends, build multi-story factories, and enter a conveyor belt paradise.

Nomad Starry Sky

Game introduction:

build

Build large factories on land and conquer nature. Expand your territory as you please. There are countless precious natural resources on this planet that you can exploit and use. As an employee of FICSIT, you must know how to make good use of resources.

Automation technology

Build the perfect factory with finesse and build an intricate network of conveyor belts to meet all your needs. Let trucks and trains drive automatically to distant outposts, and use pipelines to safely transport liquids. Automation technology can minimize manual operations!

Nomad Starry Sky

Exploration and Mining

Go out and search for new resources and make the most of them all. Gather all kinds of resources in your natural environment! Transports, jetpacks, catapults, and other tools are at your disposal to help you explore resources with ease. Wear the appropriate safety gear to prevent unexpected encounters with local wildlife.

how to play

? Open World: Explore the vast alien planet (30 square kilometers) Massage 2 (AB) b in search of rare birds and beasts and exotic flowers.

? Cooperation mode: Build a factory and share joy with friends.

? Factory Construction: Experience the joy of building a large factory from a first-person perspective. Continuously transform the factory and add automation technology to create the perfect factory..

? Custom functions: Customize the design of the factory according to personal preferences. Build factories at high altitudes or on vast plains; develop freely along the landscape, or plan for future development and rapidly develop infrastructure.

? Transportation: Travel the world in different transportation vehicles. Choose from catapults, factory trolleys, jet packs, bubble columns, trucks or trains.

Nomad Starry Sky

For more relevant information, please pay attention to:

NIO’s net loss widened to 6.056 billion yuan in the second quarter, and it is expected to "bottom out" in the third quarter

After experiencing a sustained sales slump in April and May, NIO’s second-quarter performance unexpectedly bottomed out again.

On August 29, NIO released the second quarter financial data show that the second quarter NIO operating income 8.77 billion yuan, less than the market expected 9.254 billion yuan, down 14.8% from last year, down nearly 20% from the first quarter of this year.

In terms of car sales, directly affected by the failure to control the rhythm of product replacement in April and May, NIO’s sales in the second quarter were 23,500 vehicles, down 6.1% year-on-year and 24.2% month-on-month. This is also the lowest quarterly sales of NIO since the second quarter of 2021.

With the decline in revenue and the continued expansion of R & D costs, NIO’s gross profit in the second quarter was only 87 million yuan, a decrease of 93.5% compared with the second quarter of 2022, and the same "halving" compared with Quarter 1 this year. In the second quarter of this year, NIO’s overall gross profit margin has declined to 1%, compared with 13% in the same period last year.

In the contrast of Li Auto has turned losses into profits for three consecutive quarters, NIO’s net loss is further expanding. Data show that NIO’s net loss in the second quarter was 6.056 billion yuan, an increase of 119.6% over last year and a month-on-month increase of 27.8%.

As of June 30, 2023, NIO cash reserves were 31.50 billion yuan, a decrease of 6.30 billion yuan from the first quarter. According to Horizontal comparison, Li Auto and XPeng Motors cash reserves were 73.77 billion yuan and 33.74 billion yuan respectively.

NIO CEO Li Bin said at the previous financial results meeting that in the first and second quarters of this year, new product launches affected the company’s operating cash flow. After that, some fixed asset investments and some R & D projects will be postponed, and in terms of going overseas, it will also focus on countries that have entered Europe. According to its estimates, with the rebound in sales in the third quarter, cash flow will improve.

In terms of cost expenditure, NIO R & D costs remained high, reaching 3.345 billion yuan in the second quarter, an increase of 55.6% year-on-year and 8.7% quarter-on-quarter respectively. The financial report pointed out that the increase in R & D expenses was mainly due to the increase in R & D personnel costs, equity incentive expenses, and the design and development of new products and new technologies.

NIO is the car company that invests the most in R & D projects among the "Wei Xiaoli" three. At present, NIO is simultaneously promoting the development of three car brands, and at the same time is conducting self-research on core components such as autonomous driving chips, batteries and motors.

Also in terms of sales expenses, NIO is also the one with the highest expenditure among the three new forces. As a user-oriented enterprise, NIO invests a lot in power replacement, sales channels, user maintenance, etc., which also leads to the problem of high operating costs for a long time.

Data show that NIO sales, general and administrative expenses reached 2.857 billion yuan in the second quarter, an increase of 25.2% and 16.8% year-on-year and quarter-on-quarter respectively. In comparison, Li Auto and XPeng Motors’ sales expenses were only 2.31 billion yuan and 1.54 billion yuan respectively.

NIO will further increase its sales staff to meet the need to sell seven to eight models simultaneously, Mr. Li said on a second-quarter earnings call, adding that channel sinking remains an urgent task.

"Since July, we have started to comprehensively improve our sales capacity. The goal is to lock in the sales capacity of 30,000 vehicles per month. The construction of this sales capacity will be completed by the end of September, and the results of the sales capacity building will gradually appear from October. In the lower-tier market, we hope that more experienced sales personnel can join."

Under the premise that these rigid expenses are difficult to compress, NIO needs to sell more cars and maintain a stable cash flow more urgently than other car brands. If the operating rhythm is wrong and there is a sales crisis, the cost of advance planning for forward planning may drag NIO into crisis again.

In the second quarter of this year, NIO was once in a dangerous moment. Fortunately, with the launch of ES6 and ET5T new cars, NIO returned to the "10,000-car club" in June. In July, NIO maintained its growth momentum, and the monthly delivery exceeded 20,000 for the first time, finally breaking the curse of "Wei 10,000".

According to the latest weekly report released by Li Auto, the cumulative delivery volume of NIO from August 1st to August 27th is 16,000. NIO sales in August will likely exceed 20,000 again.

However, according to NIO’s guidance for the third quarter, the number of vehicles delivered in the third quarter is between 55,000 and 57,000. This means that NIO’s average deliveries in August and September were between 17,300 and 18,300 vehicles. If NIO wants to achieve its goal of 250,000 vehicles for the whole year, it needs to sell at least 110,000 vehicles in the fourth quarter.

Li Bin pointed out that sales reached 20,000 in July, in part due to the decline in power exchange rights.Users who have rigid demand for power replacement will be released in advance. The preferential policy for power replacement ended in August, and it will take some time for orders to return to normal levels.

"The good news is that the number of test drives currently exceeds a record high, reaching about 10,000 every weekend, but it will take time from test drives to order conversion. In addition, considering the macroeconomic and external economic environment, we have comprehensively formulated this guideline target." Li Bin revealed that the next step will be to accelerate the conversion of orders through more channel coverage and sales capacity enhancement.

According to Li Bin’s estimate, NIO is selling ET5, ET5T, ES6 and EC6 will be listed in September, the sales of the four models are expected to reach 15,000 to 20,000, superimposed on the remaining models to increase sales, and monthly sales are confident to stabilize at more than 20,000.

With deliveries recovering, NIO expects third-quarter revenue to reach 18.90 billion yuan to 19.52 billion yuan, an increase of 45.3% to 50.1% year-on-year, the highest revenue guidance in history. From the guidance, NIO hopes to achieve a "bottoming out" in the third quarter.

NIO CFO Feng Wei said during the earnings call that NIOThe third quarter cash flow will be significantly improved, achieving double-digit gross margins, and the fourth quarter gross margin is expected to reach 15%.

It is worth mentioning that the NIO brand will not deliver new products next year, but there will be regular modifications. Alps will release the first product in the second half of next year. The test car has been rolled off the production line, and the second car of the brand is also under development.

In addition, the NIO phone will be released in late September this year. Li Bin believes that,The launch of NIO mobile phones will help increase the competitiveness of NIO models and better match the demand for mobile devices.

In terms of external cooperation, Li Bin revealed that he is initially discussing the cooperation of next-generation power stations and battery packs with external automobile companies. "Entering the power exchange network requires the re-development and transformation of the car, which is a major decision for the car company and requires time (consideration). "

(This article has been updated.)

Mainly dark light photography, Sony IMX380 blessing, Meizu 15 series new products released

  On April 22, Wuzhen International Internet Center, Meizu held a 15-series new product launch conference with the theme of "Sculpting Time and Reshaping Classics", which is not only a classic tribute to Meizu in the past 15 years, but also a new situation for Meizu’s mobile phone future.

  The Meizu 154G + 64G released this time is 2499 yuan, 4G + 128G is 2799 yuan; Meizu 15 Plus 6G + 64G is 2999 yuan, and the top version 6G + 128G is 3299 yuan; Meizu M154G + 64G version is only 1699 yuan. The affordable price brings a leapfrog new experience. It will be available on all channels on April 29. It can be snapped up in the online Meizu official mall, Meizu Tmall official flagship store, Meizu JD.com official flagship store, Meizu Shang official flagship store and Meizu Gome flagship store and offline Meizu national specialty stores, Gome, Xiang, Dixintong, Leyu and other social channels mobile phone stores.

  This time, the meizu 15 series mobile phone released heavily, equipped with the world’s top photosensitive element Sony IMX 380, a new touch engine, and classic evolutionary technologies such as mBack and surgical-grade stainless steel body, "making the experience better" Flyme 7.0 and other advantages, breaking the middle end, bringing consumers leapfrog enjoyment, and re-establishing the mid-range mobile phone benchmark.

  At the press conference, Meizu Chief Marketing Officer and General Staff Officer Yang Zhe highlighted the dark light shooting capabilities of the Meizu 15 series. The Meizu 15 series uses the world’s top photosensitive element Sony IMX 380 to escort it. The upgrade of hardware has greatly improved its shooting capabilities in dark light environments. The Meizu 15 with better imaging and stronger picture sense allows consumers to truly feel the unique charm of night shooting. In this regard, Mike Yamashita, a gold medal photographer of National Geographic magazine in the United States and one of the world’s famous contemporary photography masters, also came to the press conference to share some experience in photography with Meizu 15 and highly affirmed the photography capabilities of Meizu 15.

  In addition to Sony’s customized IMX380 photosensitive element, the Meizu 15 series is equipped with the industry’s highest 1.55 μm single photosensitive pixel area and 1/2.3 inch 12 million pixel photosensitive element size. The larger single pixel size makes the amount of light entering the photo more, the clarity and purity of the picture are higher, and the texture of the overall picture will be significantly improved. Through the blessing of these two items, the Meizu 15 series will bring a better experience at the camera level. At the same time, the Meizu 15 series has become the best camera phone in Meizu so far.

  In addition to the photo hardware enhancement, the soft configuration of the Meizu 15 series has also been enhanced, with triple lossless zoom, AI intelligent beauty, new portrait mode, virtual + beauty, and extremely fast capture. It is worth mentioning that the 3x lossless zoom achieved by the 15 series has greatly improved the user’s shooting experience, even for distant scenes, it can still achieve clear restoration. At the same time, the four-axis optical image stabilization of the Meizu 15 series is combined with software such as multi-frame noise reduction and ArcSoft HDR algorithm, which greatly improves the overall brightness, purity and detail of the picture in low-light scenes. Compared with the same price products in the market, it can be called the camera emperor.

  In the era of consumers paying more attention to selfies, Meizu 15 series can completely dispel users’ knots: front 20 million pixels, AI intelligent beauty, new portrait mode, etc., let you love selfies and become your exclusive portrait photography expert. The innovation and upgrade of its selfies will also become a revolutionary experience in the history of Meizu.

  At the press conference, Meizu also brought a new experience of human-machine interaction. Since the development of full-screen mobile phones, the tactile feedback of physical buttons has been difficult to be felt. In front of the cold machine, it seems that there is a lack of human-machine feedback. Just when everyone weakens the tactile feedback, Meizu 15 has built a horizontal linear motor mEngine from the same supplier as the iPhone. Let users retrieve the pleasure of pressing physical buttons.

  From the actual scene application point of view, the "global haptic feedback system" brought by the Meizu 15 series once again adds new achievements to the Android camp, and users can get different haptic feedback in 45 scenarios. For a simple example, when you turn on the flashlight with the Meizu 15, you will feel the shock caused by the touch of your fingertips on the screen. Its three-level shock real simulation restores the realistic touch of the switch flashlight, allowing you to feel the new life of the mobile phone. In addition, even in the most ordinary typing, taking pictures, and answering phone scenes, the real haptic restoration experience is still very exciting. This is undoubtedly a new revolution in human-machine interaction in the full-screen era

  Charm classic innovative design, improve the mobile phone industrial design system

  In the past 15 years, Meizu has accumulated a complete mobile phone industrial design system and has a huge technical precipitation. Like the Meizu 15 series, the return of the classic small circle, the evolution of the one-size-fits-all antenna, and the continuation of the extremely narrow bezel design of the MX series are all manifestations of the classic design of the Meizu 15 series. The Meizu 15 series is equipped with a front fingerprint recognition function. While inheriting the classic, it also gave birth to a product that may be the smallest and fastest fingerprint recognition module in the world. Its unlocking speed reaches an astonishing 0.08S and the correct recognition rate reaches 99%. At the same time, the classic return of mBack’s interactive experience has also made countless Meizu friends call it enjoyable.

  The details are in the real chapter. This time, Meizu 15 reduced the number of openings in the whole machine and made the top earpiece a hidden design, which not only ensured the simplicity of the front panel, but also ensured the aesthetics of the whole machine. In addition, the hidden earpiece was also placed with breathing light, so that the integrated design aesthetics could present the perfect "handicraft".

  In addition, the Meizu 15 series stainless steel composite body is coated with an ultra-thin layer of stainless steel material on the basis of the high-strength aluminum alloy back shell, and makes it integrally formed, ultimately maintaining an excellent stainless steel metal touch. Because of the use of special materials, the Meizu 15 series also adopts a new "physical vapor deposition" coloring process, which ultimately brings four noble color expressions to consumers, Yakin, Ink, Dailan and 15Plus, Wu Grey.

  It is worth mentioning that Meizu is also equipped with an exclusive white fuselage for the 15 – Ru Kiln White, which is still an all-metal body. The surface layer adopts a high-precision piano paint baking process, and the paint from Kaxiu, one of the world’s top six paint factories, is selected. After seven times of baking, seven times of baking, and five times of polishing, it finally achieves a luster and texture close to ceramic-like warmth and jade.

  The classic design inheritance and evolution, the new metal texture material upgrade, the return of the classic small circle, and the change of the one-size-fits-all antenna only show Meizu’s reshaping of the classic and the sublimation of the classic. The 2499 yuan Meizu 15 is sold to the mid-range market, and its product quality will make Meizu 15 a mid-range game breaker, and will bring consumers at the economic level to surpass the mid-range experience.

  Flyme 7 makes the experience even better

  As one of the best customized systems in China, Flyme has played an indispensable role in shaping the Meizu brand. The Flyme 7 released with Meizu 15 this time can be said to have earned enough attention. The UI interface that continues the usual simple and beautiful design style and many new practical functions are all eye-catching. It is commendable that with the upgrade of One Mind’s intelligent thinking engine, the Meizu 15 equipped with Flyme 7 has significantly improved in terms of performance, safety, and operation efficiency, further narrowing the distance between consumers and smart phone systems.

  In 2016, Meizu took the lead in launching its self-developed artificial intelligence engine, One Mind, to bring a new experience to users. Today, Flyme 7 has taken it a step further and launched an open artificial intelligence exploration program, the "One Mind Connected Program", which integrates the most advanced intelligent algorithms into the One Mind AI engine through cooperation with the world’s top companies in the field of artificial intelligence. Now Flyme7 has platform-level AI empowerment capabilities. It not only has the special service functions of personal assistant and smart screen recognition, but also the beauty scheme that accurately matches the characteristics of characters makes your beauty more natural. From a security perspective, Flyme 7 has partnered with Tencent Security, relying on its technical support, to become the world’s first system with a built-in AI anti-virus engine. AI security makes malicious applications nowhere to hide. At the same time, the face unlocking pattern recognition process brought by Flyme 7 to users only takes 0.1s. Meizu 15’s powerful functions save power and are smoother under the blessing of Flyme 7.

  At the same time, Flyme has reached a cooperation with the most popular mobile game "Honor of Kings" in the current market, and has realized multi-core multi-threading technology on the 15 series, which can effectively improve the frame rate of team battles. Whether it is single brush, team battle or dragon fight, it enjoys a more stable picture and touch, providing everyone with a more enjoyable gaming experience.

  From the perspective of convenience, the addition of bubble notification + small window reply, desktop application index, and character album also brings users a more efficient and intelligent interactive experience, which greatly improves the convenience and accuracy of operation. At the same time, in order to truly consider users from the user, Flyme 7 is the first to propose a system-level global night mode in Android, which is more comfortable to use mobile phones at night. The addition of photo backtracking, children’s anti-addiction, data rescue, intelligent light sensing, real-time earphone monitoring, and intelligent ear protection mode also shows that Flyme 7 considers the comprehensiveness of users. Starting with heart, it is in response to Flyme 7’s slogan this time, "Make the experience better".

  In addition, the Meizu 15 series uses super-linear stereo, symmetrical stereo speakers up and down, which have been technically optimized to bring users a perfect auditory feast, thus creating a leapfrog experience of sound. Not only that, the application of Bluetooth 5.0 will greatly improve the transmission speed and bring more stable transmission performance. The mCharge flash charging technology can quickly help users get out of the predicament of no power. In terms of performance, the Meizu 15 is equipped with Qualcomm Snapdragon 660, and the 15Plus is equipped with the first full Netcom Samsung 8895 processor. Better performance and the performance of the flagship can bring consumers a more perfect experience.

  In addition to the highlight of Meizu 15, Meizu officially released two highly representative cutting-edge products at the press conference, the Meizu HALO laser Bluetooth headset, which focuses on "avant-garde technology trends", and the Meizu POP true wireless Bluetooth headset, which focuses on "light sports, light business".

In "The Wild Goose Lake", we saw the best Hu Ge!

1905 movie network news What exactly is an actor’s face? Is it because the character finds it? Or is it because of this face that a character doesn’t exist?

 

In 2018, Cai Mingliang shot a 78-minute film with 14 shots aimed at 13 faces. The faces of these ordinary people were quietly scrutinized by Cai Mingliang’s camera, with wrinkles and pores, telling the plain and dusty past. "Can we just gaze at the most subtle changes in life?" Cai Mingliang said about the film that only shot faces.

Diao Yinan felt the same way about the actor’s face. He wrote a story about a fugitive, about which he also imagined: "Animals at night, like in the jungle on the edge of the city, lurking or attacking at night, or evading hunters."Finally, the face became Hu Ge, and the character was called Zhou Zenong.


one


Before Zhou Zenong, Hu Ge didA handsome guy for over 20 years.When he was a child, he was a member of the Shanghai TV Station Xiaoying Star Art Troupe, and the middle school was the head of the Xuhui District Student Repertory Theatre Troupe. After that, he was admitted to the Shanghai Drama Academy naturally.His senior sister, Wan Qian, who was in the play, remembered when Hu Ge first started school:"When I first met him, he was a young man who was very handsome. He was also one of the most handsome guys in our school."Because he was handsome, Hu Ge got the chance to play Li Xiaoyao, the protagonist of "Legend of Immortals and Swords" in his junior year.


Hu was then classified as one of the earliest beneficiaries of typing among the young actors who startled him with China’s first Xianxia drama– – At that time, there were not many actors suitable for male leads in domestic costume dramas.



During that time, he played a lot of young heroes in ancient costumes who flew around, giggling and carefree. In "Legend of Immortal Sword and Flying Immortal" and "Flying Immortal Outside Heaven", he had similar hairstyles and played similar roles.


Until 2010’s "Myth", when he played the role of a general, he suddenly felt that if there were bangs, the role would not be valid. At Hu Ge’s own initiative, Qin Dynasty general Meng Yi became the first character of Hu Ge to show his whole face in ancient costumes.


A colleague of Hu Ge’s company once recalled this incident to the media:"Since he has already adjusted his mentality, why can’t I adjust my mentality, so I agreed to him."



After "Myth," Hu Ge deliberately avoided his familiar costume idol dramas. He got Chen Cong from "Bitter Coffee," then the Kangba man Tashi Pingtso from "Shangri-La," and then Xie Feifan, the head of the fashion group of "Modern New Humans."


Do everything, but don’t act in costume idol dramas.This was probably Hu Ge’s first attempt to step outside his comfort zone. But his most successful TV drama in those years was the ancient costume idol drama "Xuanyuan Sword" created by the Tang Dynasty.


Transformation sounds like a simple word.9 pinyin letters, 17 strokes. But achieving these two words has never been easy.

At an event, he met fellow actor Yan Ni, who then recommended him to the crew. In Yan Ni’s intuition, Hu Ge would not resist playing a sister-brother relationship with herself.


This time, by chance, Hu Ge found a door to knock again after shrinking back to "Xuanyuan Sword". This play he finally received that he wanted to play, the three satellite TV broadcasts once included the top three ratings at the same time, and the final audience ratings were all brokenOne percent.



And then, yeah.In 2015, "The Pretender", "Langya Bang" and "Good Times" were broadcast in three parts, including spy warfare in the Republic of China, ancient costumes, and urban idol emotions.


Hu Ge became the absolute brightest actor in the TV drama circle.But for actors, there is always a dream of starring in a movie of their own. Hu Ge has made many cameos, but he always seems to miss the lead role.Until, until Diao Yinan.


two

 Diao Yinan hesitated about choosing Hu Ge as the lead in her first film, but the producer Shen Qian persuaded him to meet Hu Ge. In Shen’s eyes, Hu Ge is like Abe Kuan and a bit like Zhongdai Daya. She sent a photo of Zhongdai Daya to Hu Ge and said that the older he gets, the more he looks like you.

 

At Shen Yan’s suggestion, Diao Yinan went to watch "Langya Ranking" and suddenly found the face of the fugitive from Hu Ge. In 2017, Diao Yinan met Hu Ge in Shanghai. The next day, Hu Ge rode his motorcycle to find Shen Yan to get the script. After reading it that day, he called Shen Yan and said:

 

"I’m very willing to join this movie."

What kind of movie is this? The first scene of the opening scene, in a cold rain, dim and ambiguous colors, Hu Ge appeared. His first scene was a close-up of that face.

 

With a snap, it was projected on the delicate and clear screen of the Lumière Hall of the Cannes Film Palace.

 

This face was thin and dark. It was completely different from those optimistic young heroes before.

 

Mr. Diao said he would not tell Mr. Hu that he had been given extensive close-ups during the shoot. He took pictures of Mr. Hu’s face because of its linear and expressive contours: "His face reminds me of an animal at night, especially his gaze and eyes."

Wan Qian remembered seeing Hu Ge in the crew once. There was no opposite scene between the two. That was when she left work and he finished work. Wan Qian found that Hu Ge had become completely different from "Hunting Ground". "Very thin. Black and thin, the whole person is very decadent."

 

This slump is the state Hu Ge found for Zhou Zenong. After joining the cast, he deliberately kept a certain distance from the other actors in the crew. "Maybe in my past personality life, I would quickly integrate with everyone and become one with each other. But in this drama, I made myself isolated," Hu Ge said.

He is indeed someone who is easy to make friends with others. Shen Qian talks about Hu Ge in life, and he is a person who gets along very well with non-professional actors.

 

The actors also met three weeks ago when the film was remastered at the film’s late-stage company on South Station Road. "It’s very interesting, it seems that the South Station has been moved to Shanghai again."

 

In addition to maintaining this isolation, he watched a large number of movies and books before filming began. Ryan Gosling’s "Drive to Death," Alain Delon’s. Diao Yinan let him watch Camus’s novel "The Outsider," and a large number of Antonioni movies.

 

The reason for watching these movies and books came from Hu Ge’s uncertainty about his performance. "I have a lot of concerns, because I may have acted in TV dramas before, and there will be more commercial ones. I’m very nervous, and I don’t know how to quickly adjust my state from the performance state of TV dramas to the state of movies."

Before filming, he went to Wuhan to experience life. In addition to learning Wuhan dialect, he also walked around the streets with his language teacher to observe the lives of the locals. The language teacher took him to the most ordinary streets. But this face, which used to appear on the screen for three quarters a year, and was broadcast on three TV stations at the same time, always had the possibility of being recognized.

 

Hu Ge thought of a way, he customized a few sets of cleaning workers’ clothes online, and printed four words on the back: Zenong Cleaning. As soon as the clothes were worn and the hat was worn, no one recognized it. "It’s very good, no one will pay attention to us." When talking about this matter, Hu Ge smiled.

three

These were all preparations for the character’s external image. But for the character’s heart, Hu Ge felt that he had never found a way.

 

After a month and a half of joining the group, he had been using his usual experience to build up his confidence, but suddenly realized that he was wrong. Diao Yinan saw the change in Hu Ge’s state, and when chatting with him, Hu Ge said that he felt that he was not fully integrated.

 

This chat made Hu Ge think about what kind of state he should be in in this movie where he starred for the first time. He thought that maybe he should keep both the good and the bad. This idea was approved by Diao Yinan. So Hu Ge slowly linked his true mentality to Zhou Zenong.

Hu Ge began to try not to sleep, trying to look a little tired and more haggard. For Zhou Zenong, he imagined the changes in his facial muscles caused by the haggard feeling when the fugitive had no food or water. This change, in Hu Ge’s view, was the effect of makeup.

 

85% of the scenes in "The Wild Goose Lake" are night scenes. The movie is a smooth shot, which helps the actors step into the character’s heart, but is a willful choice for the director.

 

Shooting in order, there will be a period of time without Hu Ge’s role. During this time, in addition to resting, Hu Ge relies on fitness to keep himself thin and at the same time maintain fatigue.

 

It’s not the first time he’s added a lot of design to his character. Before "The Wild Goose Lake," he had a cameo role as director Shunji Iwai.

For the role that didn’t have many scenes, he imagined the feeling of many characters and the rhythm of the performance. But when he came to the scene, he found that the director’s requirements were far from his own.

 

Speaking of this role again, Hu Ge said that making a movie made him realize that he needed to find a way to satisfy the director and return to expressing his role.

 

But "The Wild Goose Lake" is different. Hu describes the director’s torment as "boiling a frog in warm water." Television directors rarely demand that an actor’s breathing rise and fall or how often he blinks, but Diao asks him not to blink twice after turning the camera on Hu Ge.

 

"Did I think it was that much different at the time? But it’s really a different feeling! We sound like this subtlety is impossible for the audience to detect, but when the big screen amplifies the performance, that’s it." Hu Ge said that the TV series gave the audience 40 episodes, and the audience can slowly believe in the character. But the movie is only 2 hours long. How can the audience still resonate with the character’s experience on the blank screen after the end is really a challenge.

Gui Lunmei, who has worked with director Diao Yinan, also feels uneasy. But she thinks Hu Ge is a quiet and composed presence. "I’m lucky to have such an opponent, because sometimes when you meet some actors, he will interfere with your performance. But in addition to interpreting his own role, Hu Ge also gives us a lot of space, and the chemistry between the two of us is very comfortable." Of Hu Ge, Gui Lunmei said.

 

Recalling their collaboration with Hu Ge, Gui Lunmei felt that their rivalry scenes were slowly brewing. Speaking of being on the set, she suddenly realized that there was not much verbal discussion during filming, "But during the process, even I sometimes had some feelings that he was supporting me."

 

The most important scene between the two took place in a boat on the lake. That scene was difficult to shoot because there were too many uncontrollable factors on the lake. There needed to be waves, but the wind was fast and the waves were big, so the movie couldn’t be shot. Later, the wave boat was used, but as soon as the first shot started, the wave boat went too fast, and a big wave hit Hu Ge’s face. "I thought it was too absurd at the time," Hu Ge said.

Is jumping out of his familiar circle telling the audience that Hu Ge is also changing? When we threw this question to him, Hu Ge said that he was naturally hypocritical, or liked to toss.

 

He said that his toss is to see if he has more room. Because until now, he has not seen his end.


Huawei Mate 7/G7/Sapphire Edition Ascend P7 National Bank Edition Domestic Price Announced

  The aftershocks of the Berlin conference have not yet dissipated, and Huawei held a domestic new product launch conference in Shanghai. In addition to the well-known protagonist Mate 7, the AscendG7 and the sapphire version of the AscendP7 were launched simultaneously. Although Shanghai has been rainy recently, the atmosphere at the conference site is hot and dry. Although the products are the same, this domestic conference will undoubtedly allow users to have a deeper and closer understanding of the three models of Mate 7/G7/Sapphire version AscendP7 due to the help of many pollen and many highlights detailed in Chinese throughout the process. Of course, more importantly, the domestic listing prices of the three machines were also announced at the end.

HuaweiAscendMate7Shanghai press conference site

  AscendMate7It is the focus of Huawei’s products this year. It has reduced the thickness of the 6-inch screen to less than 8mm for the first time, and has become the thinnest model of the current 6-inch screen product. In addition, the addition of the new HiSilicon Kirin K925 octa-core processor, the operating platform of EmotionUI 3.0, the LTE network advantages of Cat6 technology, and the press-type fingerprint sensor adopted by Huawei for the first time give the AscendMate 7 itself more competitive advantages. Another strategy was also announced at the meeting. In November this year, a dual-system public beta will be held. In the future, everyone can quickly switch on the AscendP7 with one click to experience two different operating pleasures.

Gold high-end version Huawei AscendMate 7

HuaweiAscendMate7 two versions domestic price

  As for the price, unlike the foreign prices of 499 euros and 599 euros announced in Berlin, the domestic price is more realistic. The standard version of Huawei AscendMate 7 (2GBRAM + 16GBROM) is priced at 2999 yuan; the high-end version (3GBRAM + 32GBROM) is priced at 3699 yuan. According to the on-site staff, the high-end version of Huawei AscendMate 7 color scheme is the gold version, while black and white belong to the standard version, which may need to be considered when purchasing in the future.

How to adjust the Xiaomi air conditioner mode, Xiaomi air conditioner mode adjustment guide [detailed explanation]

  Xiaomi air conditioner is a smart home product with a variety of modes to choose from to meet the needs of different users. This article will introduce the common modes of Xiaomi air conditioner and its adjustment methods to help users better use Xiaomi air conditioner.

  cooling mode

  The cooling mode is suitable for hot summer weather and can quickly reduce the indoor temperature. On the remote control of the Xiaomi air conditioner, find the "Mode" button and select the "Cooling" mode after pressing it. The desired indoor temperature can be set by adjusting the temperature button. For example, set the temperature to 25 degrees Celsius and the air conditioner will work to keep the indoor temperature around 25 degrees Celsius.

  Heating mode

  The heating mode is suitable for the cold winter and can provide a warm indoor environment. Similarly, on the remote control of the Xiaomi air conditioner, find the "mode" button and select the "heating" mode after pressing it. Set the desired indoor temperature by adjusting the temperature button. For example, set the temperature to 20 degrees Celsius and the air conditioner will work to keep the indoor temperature around 20 degrees Celsius.

  dehumidification mode

  The dehumidification mode is suitable for humid environments and can reduce indoor humidity. On the remote control of Xiaomi air conditioner, find the "Mode" button and select the "Dehumidification" mode after pressing it. The desired humidity level can be set by adjusting the humidity button. For example, set the humidity to 50% and the air conditioner will work to keep the indoor humidity around 50%.

  automatic mode

  Automatic mode is the intelligent mode of Xiaomi air conditioner, which automatically adjusts the working mode according to the indoor temperature and humidity. On the remote control of Xiaomi air conditioner, find the "Mode" button and select "Automatic" mode after pressing it. The air conditioner will automatically switch the cooling, heating or dehumidification mode according to the indoor environment to maintain a comfortable indoor environment.

  Overall, Xiaomi air conditioner has a variety of modes to choose from, and users can adjust them according to their actual needs. Through the mode button and temperature/humidity button on the remote control, users can easily switch and adjust the working mode and parameters of the air conditioner to obtain a comfortable indoor environment.

From "afraid of not making a deal" to "afraid of not making a deal", Geely Galaxy offers a 5-day free test drive experience. Where is the confidence?

  In September, Geely brand new energy sales increased by 13% month-on-month, and Geely Galaxy series sales reached a new high of 13,080 units, becoming the strongest boost for Geely’s new energy sales to hit record highs in the past two months. The sales data that continue to exceed 10,000 tells the strength of Galaxy, and the sales trend that has been rising along the way shows the speed of Galaxy. It is hard to imagine that this is a dazzling report card handed over by a "new player" who has just entered the mid-to-high-end new energy market in the second quarter of this year.

  Behind the explosion is a detailed and profound insight into consumer needs and a precise and fast response. In order to better and faster meet the experience needs of a wider range of users, on October 9, Geely Galaxy expanded its approach and fully launched the "Geely Galaxy Super Electric Hybrid Experience Season" activity, launching "5-day long free test drive", "80,000 24 periods of 0 interest or 48 periods of low interest rates up to 6,300 yuan discount" and "4,000 yuan super replacement subsidy" three super rights, strength pet fans. This not only shows Geely Galaxy’s innovative user experience ecology and sincere rights and benefits, but also fully guarantees the rights and interests of users to buy cars; it also reflects Geely Galaxy’s absolute confidence in product technology, and truly puts the concept of "making everyone’s smart boutique car" into action, while accelerating the faster popularization of smart boutique electric hybrid products.



  Popular Galaxy CP launches super long free test drive and two super financial rights

  Break through the upper limit of user experience and comprehensively accelerate the popularization of intelligent boutique electric mixing

  This time, the first major benefit of the "Geely Galaxy Super Hybrid Experience Season" breaks through the traditional user test drive experience form and launches the "5-day long free test drive experience". Users can enjoy a 5-day free test drive experience by registering and booking at the Galaxy APP or offline Galaxy stores across the country. Let users experience Geely Galaxy’s product performance more deeply and fully, and then decide whether to place an order, and find a car that suits them perfectly in full comparison and rational decision-making.

  This kind of national large-scale user test drive activity is rare in the industry. On the one hand, it is an innovative breakthrough in user experience and user thinking, fully taking into account the user’s doubts before purchasing a car and the psychological state of vacillation in purchasing a car, and providing a humanized solution, "think what the user thinks". On the other hand, it also shows Geely Galaxy’s absolute confidence in its own products. According to the comparison of the parameters of the same price model, users who have tested Geely Galaxy will definitely experience a different sense of quality.

  It is understood that users who are satisfied with the test drive experience, if they place an order for Geely Galaxy L6 or L7 and complete the pickup between October 9 and 31, can also enjoy two major car purchase rights – 80,000 24 periods of 0 interest or 48 periods of low interest rates up to 6,300 yuan of discount super limited-time financial plan and 4,000 yuan replacement subsidy super limited-time replacement policy.

  For specific participation details of these three rights and interests, please check Geely Galaxy’s official WeChat, APP or call your local store. Geely Galaxy uses real money and full sincerity to pet powder, and at the same time further accelerates the popularity of smart boutique electrical hybrid products.

  Geely Galaxy CP practices "Building Everyone’s Smart Boutique Car" with high-value products

  Based on its strong product strength, Geely Galaxy uses real money to boost "Galaxy Speed" and then accelerate

  As a brand-new new energy series that has been in existence for less than a year, it is no accident that Geely Galaxy L6 and L7 can emerge and break through quickly in the fiercely competitive new energy market. It is the result of Geely Automobile’s practice of "longevity" and long-term accumulation of energy for the Galaxy series. It is also a sincere work under the concept of "building a smart boutique car for everyone".

  With industry-leading technologies such as "SHIELD Battery Safety System, Galaxy N OS, Raytheon 8848 Power System, and Xingrui Smart Computing Center", Geely Galaxy L7 solves the pain points that traditional plug-in SUVs bring users "energy saving and performance incompatibility", "comfort and intelligence incompatibility", and "battery safety hazards", so that consumers can buy high-value electric hybrid SUVs with less money. Geely Galaxy L7 has become the "most preferred 200,000 plug-in hybrid SUV" with monthly sales continuously breaking 10,000 and breaking 10,000 "triple connection", and has also laid a solid foundation for the Galaxy sequence.

  If L7 is the high value of popularity, then L6 is the high value of up the ante. Although Geely Galaxy L6 has been on the market for less than a month, the market heat continues to rise. Its standard four "firsts" – acupuncture is only the entry standard, the proportion of thermoformed steel in the whole vehicle far exceeds the same level, and safety is the first; 1.5TD Raytheon electric hybrid engine, the world’s first in mass production thermal efficiency; 247 km/h The fastest sedan is far ahead, and the performance is the first; Xingrui Intelligent Computing Center, the first in China’s manufacturing computing power, has set a "new generation of intelligent electric hybrid new benchmark" for the A-class sedan market in terms of safety, performance, energy saving and intelligence, and has become the "annual closed-eye entry" sedan with the best quality and cost ratio of 150,000 yuan.

  Based on such a strong product strength and absolute confidence in its own products, Geely Galaxy CP has launched the "Geely Galaxy Super Hybrid Experience Season" combination under the soaring popularity, word-of-mouth and sales momentum, bringing users real gold and silver full sincerity and deep and long-term experience trust blessing.

  It is Geely Galaxy’s sincerity to enter the market by providing users with a "extended version" of the user’s full life cycle high-value experience from car selection, to test drive, to car purchase, to car use, and to car change. It is also in line with the consumer demand that cars give users high-value experiences as bulk consumption. It is understood that the Geely Galaxy Super Electric Hybrid Experience Season activities will release more rights and interests for new and old users in the future. Interested friends can continue to pay attention, or go to the nearby core business district or Galaxy stores in the life circle for a test drive experience.

Beware! Such a power bank can no longer be used →

First, look at the identification information

Pay attention to check the product identification information and the information on the product manual, and it has not been obtained after August 1, 2024.CCC certification and marking certification markThe power bank shall not be manufactured, sold, imported or used in other business activities.

Second, look at the rated capacity

In order to display the large capacity of the power bank, merchants usually mark the rechargeable battery capacity (such as 1000mA · h) in a conspicuous place, but during normal charging, the power bank’s output capacity cannot actually reach the battery capacity due to energy loss such as voltage conversion and heat generation.

The rated capacity is the effective discharge capacity of the power bank calibrated by the manufacturer. The higher the rated capacity, the more power the power bank can charge for the mobile phone!

III. See if the fast charging protocol matches

PD protocol refers to the USB-PD protocol. It is a fast charging protocol proposed by the USB-IF organization, which aims to provide high power transmission and faster charging speed. The fast charging protocol can be understood as a password between the mobile phone and the power bank. If both the mobile phone and the power bank support the PD protocol, it can be charged faster.

Fourth, pay attention to the rated capacity when taking the plane

According to the relevant regulations of the Civil Aviation Administration, the rated capacity of personal power banks does not exceed 100Wh, and the rated capacity exceeds 100Wh but does not exceed 160Wh. They can only be carried after being approved by the airline.

30 net big cumulative box office 528 million, online movies into a new era?


1905 movie network news In the first half of 2020, cinema movie viewing hit the pause button, but the online movie market was on the move.

 

According to public data statistics, in the first half of 2020, the number of online movies with box office share exceeding 10 million reached 30, double the number of 15 in the same period of 2019; the cumulative box office 528 million increased by 157.56% compared with the same period last year 205 million. Among them, the dual-platform broadcast of "Qimen Escape" created a new high for the single-piece box office of online movies.


As a yardstick for measuring the development of the industry, the breakthrough in the number of online movies with a box office share exceeding 10 million and the cumulative box office is not only an objective factor, but also related to the subjective factor of the collective improvement of the quality of the top works. More diverse themes, and the intersection of audiences and cinema films have become the keywords for the development of online movies in the first half of 2020.

 

30 works exceeded 10 million, and the number doubled year-on-year


After six years of precipitation, the development of online movies has passed the barbaric era of slash-and-burn cultivation and begun to move towards the era of high-quality industrial civilization. In the first half of 2020, the online movie market handed over a fairly good answer, dispelling the haze that the overall development of last year was less than expected.

 

It is understood that in the first half of 2019, 438 online movies were launched on major video platforms. Among them, there are 15 works with a share of tens of millions that can be checked. According to the latest public statistics, in the first half of 2020, 30 online movies with a share of tens of millions of box office reached 30. Among them, 20 works were broadcast on the iQIYI platform, 6 on Youku, and 5 on Tencent.


In terms of playback, except for the joint broadcast of "Qimen Escape" by iQiyi and Tencent Video, the remaining 29 works are all solo broadcasts. After 53 days of release, the cumulative box office share reached 53.034 million, setting a new record for the highest box office of a single online movie. This timeline is more than a year later than previously expected in the industry.

 

"Previously, there were simulcasts at the waist and tail, and the simulcast of the head work’Qimen Escape Armor ‘should be regarded as the first one." An online film practitioner said so. In her opinion, the dual-platform simulcast has too many accidental factors and is not representative. There may be no follow-up in the short term.

 

Although from the perspective of the film side, simulcast on different head platforms can maximize the box office revenue. But if there is no cooperation premise of independent broadcast, it is really difficult for the platform to give the optimal promotion resources and profit sharing in the station. In the future, the status quo of single-** broadcast of head works will continue.

 

Overall, the number of online movies released on major video platforms in the first half of 2020 was around 400, a significant decrease compared to 438 in the same period last year. For the industry, all this seems to be expected.


At China’s first online movie week held in October last year, iQIYI member and overseas business president Yang Xianghua revealed to the media that in the future, the platform will continue to reduce the number of online films and invest the budget in a smaller number of better films. It can be seen that reducing production has become the theme of online film development in 2020.

 

 

According to statistics, in 2019, there were nearly 40 online movies with a box office of 10 million. In the first half of 2020, this data has reached 30. On this basis, it is a foregone conclusion that the number of online movies with a box office of 10 million will exceed last year. In March this year, Tencent Video made public the rules and box office of online movies for the first time, which also made market data statistics more accurate.


 

Overall, the lack of cinema films in the first half of the year has played a certain role in boosting the market performance of online films. Coupled with the service and quality of the leading works themselves, the number of online films has increased sharply. Whether there will be more excellent works in the second half of the year still needs to be proved by the quality of the content.


Classic IP has strong ability to attract money, and the military and police themes perform well


In order to get a better return on investment, it has become the norm for online movies to be remade or adapted from classic IP. The innate audience base and emotional blessing can often make such movies get a lot of hidden dividends.

 

In the first half of 2020, online movies ranked among the top three at the box office, and the market popularity of "Qimen Escaping Jia", "A Thousand Women’s Ghost: Human Love", and "Ghost Blowing Lights in the Dragon Ridge Maze" all had IP effects. However, classic IP is also a double-edged sword. Many audiences will compare the original with the new work, and often criticize the latter more.


In the film genre, online movie audiences still prefer fantasy elements. At least ten of the 30 online movies with box office receipts exceeding 10 million contain this style.

 

In addition, the military and police themes that have performed well in theaters in recent years have also been sought after by online movie audiences. The four films of "Sniper", "Wolf Extermination Operation", "Wolf Eagle" and "SWAT Mission of the City Crisis" have obtained 2590.5 million, 18.932 million, 12.871 million and 10.147 million box office respectively.

 

Among them, "Sniper" was released on 3 days to break through 6 million box office, and the number of viewers exceeded 2.70 million. The iQIYI online movie March list shows that the film achieved 2445.7 million box office in 27 days, becoming the platform’s online movie box office champion in one fell swoop.

  


The addition of a professional production team guarantees the quality of such content. In the list of producers of "Sniper" and "Wolf Extermination Operation", Golden Shield Film and Television Center ranks among them. Before this, Golden Shield Film and Television Center has produced "In the Name of the People", "Sparrow", "King of Special Soldiers" and other film and television dramas. In 2016, "King of Special Soldiers" created a precedent for military-themed online movies.

 

Under the dual role of policy support and market demand, the theme of military and police has become the "new blue ocean" of online film creation. In the future, there may be more such excellent works in the market.

 

Audiences intersect, revenue channels increase


In the first half of 2020, among the leading online movies, "A Thousand Ghosts: Human Love" was undoubtedly one of the most discussed works by audiences.


Previously, the distinct cinema film and online film audience groups began to intersect. During the epidemic, the cinema film promotion company that changed the track upgraded the marketing methods brought by the online film, and also enhanced the market awareness of the film.

 

At present, 23,000 netizens have given this film an average score of 4.9 points on Douban. This reflects to a certain extent that Douban users, who are mainly audiences of cinema movies, have begun to pay attention to online movies with young people in small towns as the main audience.


In an interview, Liu Zhaohui, the film’s producer, said that "an online movie is finally facing everyone’s comments by cinema standards."

 

 

Without a doubt, good content is the best tool to break through the audience barrier between cinema movies and online movies.


An online movie "Pisces Meteorite" that did not perform well at the box office has attracted the attention of many theater audiences, precisely because the quality of the content it provides exceeds audience expectations. In a state of near naked publicity, relying on the tap water of the audience, 13,000 people gave a good score of 6.9 on the average of Douban.


"Facts have proved that even if a good story is based on a 50-cent special effect, it will still immerse people in it." One netizens’ evaluation was highly praised. Some viewers even suggested that the film could be remade into a cinema movie in the future.



"The new audience may not be the audience of online movies at ordinary times, and their requirements for online movies may be higher, so it is a good thing for the industry, but for practitioners, it will not have much impact. They all need to make solid content, and joining the top content competition is the last word for development," Long Jian, the head of Chongqing’s small bench film industry and the producer of the online movie "Please God Lamp 1", said in an interview.

 

In addition to the intersection of users, the profit channels of online movies have begun to converge with cinema movies. Liu Zhaohui said in an interview with 1905 Film Network that more than a dozen teams have come to negotiate overseas copyright matters for movies. In addition, the sale of derivatives around leading online movies will also be possible in the future.

 

It should be noted that obtaining the Dragon Label is a prerequisite for online movies to go overseas. In the first half of 2020, only 5 of the 30 online movies with a box office of over 10 million won the Dragon Label. This requires the producer to have relevant layout plans when they start to code the disc.


 

"In April and May, we saw that users were reducing their viewing time. Maybe they spent too much time watching videos during the epidemic and were a little tired, so this is a natural decline. Coupled with the resumption of work, production, school, etc., these factors will also reduce this consumption." On May 19, in a conference call after the earnings release, Gong Yu, founder and CEO of iQIYI, explained the reasons for the recent decline in online movie data.

 

According to statistics, only two online movies broke the 10 million mark in May 2020. After achieving excellent results in the first half of the year, the overall trend of online movies in the second half is still full of variables. The only constant is that the audience and the market will not live up to good content.