The closer the Chinese New Year is, the fiercer the competition in the snack market will be. According to the data of China National Business Information Center, the demand for Spring Festival is the most important part of the annual consumption of the snack industry. In the high-end snack market of Tmall platform in 2022, the sales in January and February accounted for nearly a quarter of the annual sales, and the proportion was on the rise. Therefore, it is particularly important for snack brands to find their own communication strategies to help them play the "first battle" of the New Year in the CNY marketing, which is full of smoke and a competitive strategy.

　　In this year’s Spring Festival marketing, Brand Planet pays attention to the good shop of the leisure snack giant, which has taken the lead in taking action. It focuses on the word "fu", and sends new year greetings to consumers around the traditional meaning and contemporary and localized interpretation of "fu".

　　Talking about giving gifts on holidays

　　In the process of buying new year’s goods, "giving gifts" is a big scene that can’t be ignored. According to CBNData survey data, more than 60% of consumers will buy leisure snack gift boxes as gifts during the Spring Festival. As far as categories are concerned, consumers generally choose nuts and dried fruits. The "China Series Report on New Year’s Goods" released by JD.COM Supermarket also shows that nuts have the highest voice in the discussion of new year’s goods by netizens.

　　With the theme of "giving gifts at holidays and giving good products" as the communication theme of the New Year Festival, Liangpin Shop launched a joint nut gift box with Wutai Mountain. By strongly binding the high-frequency scene of "holiday gifts" and promoting nut gift boxes, good shops have strengthened consumers’ brand memory when buying new year gifts.

　　Behind the "giving gifts for holidays" is the accurate insight of good shops into the current consumer gift-giving needs; And "good products are blessed" is to advocate the gift box as a medium of blessing and start a "blessing" transmission.

　　Contemporary Expression of Traditional "Fu" Culture

　　In fact, when it comes to Chinese New Year, the images that appear in our minds are generally similar: children who are away from home all the year round are carrying big bags and small bags for Chinese New Year, parents are running in the kitchen and dining room, and children are excited to post the word "Fu" and Spring Festival couplets with the help of their parents. Those upside-down "blessings" stuck on glass windows and doors contain a good wish of "happiness has arrived." In our traditional culture, "Fu" often represents blessing and happiness.

　　The joint cooperation between Liangpin Shop and Wutai Mountain is based on the traditional meaning of "Fu" culture. Wutai Mountain ranks first among the four famous Buddhist mountains in China. It is a well-known holy place for praying, and it is also called "China’s first auspicious longevity", which is in line with the demand of good shops to deliver good wishes in the New Year. It is reported that this cooperation is also the first joint cooperation of Wutai Mountain.

　　In recent years, young people’s enthusiasm for "burning incense and praying for blessings" has often caused heated discussion on the Internet. Face work and studyhabitWith the enormous pressure and great uncertainty of life, the younger generation urgently needs to seek some spiritual sustenance. More and more people choose to buy "good luck" bracelets, study koi fish makeup, or queue up for fortune and marriage, all just to have a "good omen", and this psychological need will become particularly prominent at the end of the year and the beginning of the year. The cooperation between Liangpin Shop and Wutai Mountain is also a deep insight into this point. Therefore, the New Year Nut Gift Box is not only launched around "It is blessed to give good products as gifts during holidays", but also specially customized Wutai Mountain co-branded glass bracelets and a series of blessing packages, which will send people’s wishes to Wutai Mountain and pass on the blessings of Wutai Mountain to consumers, creating a more multidimensional and complete cultural experience of "blessing".

　　"Little Red Book 2024CNY Industry Trend Report" lists "being lucky" as a major industry trend during the Spring Festival, and points out that on the one hand, young people want to seek more powerful and straightforward "protection", on the other hand, they are actively adjusting their mentality. Topics popular on social media platforms, such as "choosing incense between going to work and making progress" and "electronic wooden fish", have gradually become a new expression of blessing culture. Faced with the "blessing" marketing of good shops, many consumers have also begun to play tricks to show that they are in line with their current mental state. In other words, although the core of the "Fu" culture in the new era remains the same, some new changes have taken place in its forms of expression.

　　This may also be why although the main focus of the boutique shop is seemingly traditional "Fu", it incorporates many popular elements, especially in the specific gameplay, which conforms to the current content trend and makes a modern and youthful interpretation on the basis of traditional culture in view of the pain points of the target consumer groups.

　　The popular expression of "Fu" accumulates emotional value.

　　TVC, the brand of New Year Festival launched by Liangpin Store, was interpreted by its brand ambassador Yu Shi. Like all the people who work hard outside, Yu Shi plays a young man who "takes his blessings home" during the Chinese New Year, but for his family, his children are actually "blessed to go home". This short film, full of youthful flavor, evokes emotional resonance by arousing the common wish of young people to go home and reunite. The printed version of "Good products are blessed with all kinds of happiness" not only enriches the theme connotation of the New Year Festival of good products shops, but also provides a clue for the fan marketing of good products shops around fitness.

　　The explosion of "Feng Shen" in 2023 made the public know Yu Shi, the actor of Ji Fa in the film. Teacher Liu Tianchi once praised Yu Shi: "He is very happy in everything he does, so that people with personality can endure such a long period of uncertainty, not floating or impetuous, and constantly enrich themselves in the waiting days, as well as the superhuman endurance and perseverance of athletes, which is really beyond people’s reach. This may also be valued by good shops. It has a constant pursuit of professional ability and a simple and happy personality, just like the brand’s pursuit of product quality and the happiness conveyed by snacks.

　　At the end of 2023, Liangpin Store officially declared Yushi as a brand ambassador, and launched a series of topic interactions aimed at Yushi’s personality characteristics and fans’ preferences. For example, in the preheating stage, Weibo’s topic # Diary of a Good Girl Raising Fish # has quietly laid the groundwork by daily social interaction, which has aroused speculation and concern among fans. Another example is the launch of Yushi co-branded gift box and offline boutique Yushi theme store, which broke the boundary of the "pet powder" channel and created a more immersive scene interactive experience for the fans. Fans have placed orders to support and realize the mutual transformation between star fans and brand fans. On the interactive data level, brand ambassador Yu Shi’s related topics exceeded 230 million, with a total interactive volume of 2.7 million+.The high enthusiasm of fans and the close attention of pan-consumer groups also made him get two natural hot searches on the whole network.

　　From a more holistic perspective, the daily life in the training camp for deities, such as horse riding, archery and boxing, which appeared in the preheating video, has been fully reflected in the TVC of the New Year Festival. We can regard the official announcement as a part of the marketing of "Fu" in the New Year Festival of good shops, and the brand ambassador Yu Shi’s "Pet Powder" behavior has also deepened the interaction between brands and consumers. It can be seen that this official announcement jumped out of the traditional rude idea of harvesting fan traffic, but chose to cut in from the perspective of truly touching content, and establish emotional connection and identity with fan groups, so as to accumulate brand user group assets. Compared with a single product consumption, emotional connection can bring longer-term value to the brand.

　　The localized extension of "happiness" gathers the fireworks of life.

　　If the casual fan marketing and social interaction close to the current hot spots are the youthful and popular extension of the "Fu" culture, then the spread of good shops in different cities and markets in this New Year Festival is a very local expression of fireworks according to the characteristics of different cities and markets.

　　For example, in Jiangcheng Wuhan, the brand teamed up with Hubei Provincial Museum and Wuhan Metro Group to put on the Year of the Loong’s new clothes for Light Rail Line 1, and built the "Dragon Hoop" subway train. According to media reports, this is the first "Dragon Subway" in China. Its body is like a red Wolong, and the carriages are decorated with related totems and patterns from 21 cultural relics related to dragons in Chu culture. This "Fulong" will also tour Wuhan landmarks such as Jianghan Pass, Longwang Temple, Yellow Crane Tower, Guishan TV Tower, etc., and join hands with hungry riders, Wuhan traffic police, subway NPC and other people in different roles to dance dragons and send blessings to people from all walks of life.

　　For another example, in Chengdu, based on the trendy nature of the city and the citywalk, which has been on fire in recent years, a good shop has created a city "blessed citywalk", and four "little tomato brothers" have distributed blessings in four streets: Fuzi Street, Fuxing Street, Wangfu Street and Fude Street. It is worth mentioning that a group of shooting tidbits of brand ambassador Yu Shi wearing a red suit was previously called "Xihongshi" by fans. Here, the image of tomatoes continues to be used, which is actually a mutual echo. In addition, around the tea-drinking culture in Chengdu during the Spring Festival, Liangpin Shop and Chenjin Tea Shop combined the "Fu" culture with tea culture to create the exclusive Hongfu teahouse.

　　From Wuhan’s river heritage to Chengdu’s trendy culture and tea drinking.habitPopular, in the specific urban marketing, good shops link "Fu" with the urban spirit by tapping local genes, so as to create a brand communication mode adapted to local conditions. "Little Red Book 2024CNY Industry Trend Report" interprets the social psychology of "collective healing and local identity", and points out that people are very much looking forward to experiencing a broader sense of belonging and more endless energy from the roots of local culture in 2024. This is also done by good shops. Starting from the characteristics of the city and local culture, the "Fu" culture gathers the local fireworks in the localized interpretation, and at the same time establishes the public’s emotional identity and value attribution to the brand.

　　Looking back, the marketing of the New Year Festival often pays attention to an atmosphere of "New Year", and the fireworks of life are the embodiment of this atmosphere. Among the offline stores of Liangpin Shop, the combination of Yushi endorsement, Wutaishan joint name, and Spring Festival New Year’s goods has greatly increased this prosperous Chinese New Year atmosphere, which has attracted many users to punch in and share socially, bringing more word-of-mouth communication. According to the brand, on the first weekend after Laba, consumers can also receive 10,000 Wutaishan co-branded blessing strings for free in 10 new year Wutaishan theme stores in Chengdu and Wuhan.

　　Product confidence of high-quality nut gift box

　　When we disassemble the "good products are blessed", "blessed" is a multi-dimensional interpretation of the "blessing" culture and represents the emotional value provided by the brand to consumers, then "good products" point to the carrier of this feeling, that is, the product itself. The investment in products is also the more essential pursuit of the brand, even in the brand name of the good shop-the quality of conscience, everyone’s shop.

　　Take the purple cashew nuts in the "Good Products Blessed" nut gift box, the original cashew nuts have higher quality requirements because they can’t cover up the defects by seasoning, but this kind of cashew nuts without any seasoning is still highly praised in the in-depth evaluation of Consumer Reports. According to the brand introduction, its raw materials are produced in Pingfu Province, which is known as "the cashew capital of Vietnam", and A180-type branches and large fruits are carefully selected. After five processes of screening, the raw materials are full and mellow, and after picking, they will be sent directly to the production workshop for processing, ensuring the fresh taste of nuts.

　　According to the report of Tiger Sniff, when selecting walnut kernels, good shops need to have one half of them intact, and the brown skin on the outside of walnuts can’t even fall off. In the procurement of nuts, good shops also require suppliers to purchase raw materials with specified specifications.

　　Snacks are the carrier of "happiness"

　　From the opening of the first offline store in 2006, it has become a "giant" in the snack industry with an annual sales of 10 billion yuan. The good shop has gone through 17 years. Its brand film "Today’s Happiness is given by Snacks", which was launched on the 17th anniversary, emphasized the "happiness" brought by good shops through scene-based content creativity.

　　As a carrier, snacks have both product and emotional values, just like the "quality of conscience, everyone’s shop" mentioned earlier, the former corresponds to high-quality product value, while the latter’s "shop" has its own intimacy and fireworks flavor, which corresponds to the emotional value of making consumers feel relaxed and happy. This may also be a deeper insight behind the marketing of "Fu" in a good shop: the emotional demand of a new generation of young consumers for products is rising, and they will not only care about the functional value of products, but also pay for the additional emotional value. Therefore, how to achieve deep emotional communication with consumers has become the focus of brand attention.

　　In numerous CNY marketing, good shops have caught the taste buds and hearts of users at the same time, providing high-quality experience on the tip of the tongue at the product level, and realizing heart-to-heart communication at the emotional level with content that is really close to users and hits the public’s emotional points. According to the brand, the "Fu" marketing launched by Liangpin Shop around # Gifts for Festivals, with the whole network exposure exceeding 2.55 billion, continues to release its influence.

　　With the marketing of Liangpin Store this New Year’s Day, we can also see two things that this snack "giant" brand has been doing: one is to manage the product experience of users, and the other is to communicate with users emotionally, both of which originate from the internal needs of the target population and provide a steady stream of kinetic energy for the long-term sustainable development of the brand.Brandstar

　　Author: beans

　　Editor: Wei Feng

　　(Source: News Express)

　　After ten years of care, the vicissitudes of life have changed dramatically. Facing the future, China bravely marched forward. At the key point of the new journey, CGTN launched four episodes of documentary "Great Determination" on November 24th, telling the world the great changes in China in the past ten years through novel theme setting, narrative voice of international communication and solid and earnest record writing, deeply showing the spiritual strength behind the repeated miracles of the people of China, and looking forward to the future development of Chinese modernization and the common destiny of the world.

　　△ Four episodes of documentary poster

　　The production team of this film is composed of young people of Generation Z, and it took a year to interview and produce, spanning 40,000 kilometers, and followed 24 groups of characters. In the shocking narration of China people’s determination to "insist on the castle peak and not relax", the innovative practice comprehensively enhanced the communication, guidance and influence of major themes.

　　△ The five-phase preheating video of "Great Determination" was broadcast on German Capital TV (left); Protecting Asian Elephants — — The Story of Like Dad was broadcast on GNN TV in Pakistan (right).

　　CGTN cooperated with the Television Translation Center of the General Station to broadcast the film in 15 languages, including English, Spanish, French, Arabic, Russian, German, Portuguese and Hindi. As of December 8th, it has accumulated 73.6 million global readings, 340,000 total interactions and 12.48 million video views. The content of the program was reprinted and broadcast by mainstream media in many countries, such as CNN, German Capital TV, RedeTV in Brazil, GNN TV in Pakistan, and Iranian video website "mihanvide". CGTN official website feature was reprinted by 952 overseas mainstream online media from 69 countries and regions including the United States, Britain, Canada, Germany, India, South Korea, Vietnam and Singapore. Among the landing media, there are 709 G20 national media, accounting for 74.5% of all media.Observe China with the pupil of youth.

　　Let overseas audiences resonate with empathy

　　Understand the road to development and future of China.

　　Documentary was planned and launched by a group of post-90s generation. They broke through the traditional style of politics, economy, culture and diplomacy, and summarized the achievements in 13 aspects of the third historical resolution of the Party into four episodes, namely, Come, Cool Up, Money, Better Earning Method, Warmth, Let Miracles Happen and Future, Common Future.

　　The four episodes organically combine the four themes of cultural self-confidence, high-quality development, people-centered and community of human destiny, which are logically related to each other. From the lingering sound of the harps and harps, to the clanging noise of Wan Li railway tracks, from the depths of inaccessible mountains to the electronic plains linking the world, the young director group walked through the temples and streets with questions, asking China for the world and answering the world for China.

　　△ The main creative team with an average age of 27 years old

　　"What is Chinese-style modernization" and "Why can the rule of China break the uniqueness of the western modernization model and create a new form of human civilization"? The director group throws out these issues that have attracted much attention one by one, and calmly explains them. This brand-new shooting technique has abandoned the scripted and sit tight, which are common in traditional documentaries, and attracted wide attention from international audiences.

　　Berta Nelson, an overseas netizen, said in her comments, "I am glad to see that China people attach importance to their own culture and long history. Bless your innovation, because you have entered your own unique world view, abandoned the western point of view, and watched the operation of the universe from your own lens. There are many breakthroughs in energy, roads and consciousness waiting for you. Treat the suffering of the world with sympathy and point out the way forward for us. Don’t be intimidated by hegemonic threats. Soon it will dry up and be blown away, and you will be in a new world! "

　　Trace the origin: Starting from the cradle of China civilization

　　Respectfully respond to the 5,000-year civilization

　　What is the source of China people’s national self-confidence? What has enabled China people to stand today despite numerous changes? This is the question thrown in the first episode of the documentary.

　　The first episode "Come on, Cool Up" does not show the symbolic meaning of China culture to the world, but focuses on the young people who are inspired by history and culture and inherit it. The young people in China in the film not only lament the beauty of traditional culture, but also make the traditional culture of China endless by recreating ancient music, carrying forward national customs and innovating national customs, and send out the pious response of young people in the new era to the ancient blood.

　　The director group adjusted the focal length and recorded the process of restoring the tune of Xin Qiji’s "Broken Fighter, Giving Zhuang Ci to Chen Tongfu as a souvenir" by Henan Provincial Museum, senior armor restorer and Zhengzhou Song and Dance Theatre. With full cultural consciousness and self-confidence, the creative team combined traditional cultural elements, such as ancient musical instruments, ancient melody, ancient dance and armor, into a single MV work, recreated the singing of the Song Dynasty in a modern and fashionable way, and performed international art exhibition and popular science dissemination on China ancient music. Only MV has achieved over 2 million overseas broadcasts.

　　△ Vividly display ancient musical instruments, ancient word singing and ancient dance in the MV of "Breaking the Array, Giving Zhuang Ci to Chen Tongfu to Send It"

　　△ The creative team cooperated with Henan Provincial Museum and Zhengzhou Song and Dance Theatre to read the classics and restore the tunes of Song Ci.

　　In addition to the modernization of western style, there is a second way here.

　　With the spiritual strength inherited from our history, China is on the road of modernization. Modernization is a necessary step in every country’s development, but how to realize modernization is a headache for many developing countries.

　　Copying the western model of acclimatization seems to have become an unspoken consensus of the international community, and many close neighbors and distant friends are eagerly looking forward to new solutions.

　　△ The second episode "Money, there is a better way to earn"

　　"Great Determination" did not continue the grand narrative and achievement tour of traditional political films, but led the audience all the way north along Shenzhen, Hefei and Erdos in a popular science-style typed packaging and speculative discourse, revealing the geek life behind lidar and autonomous driving, and telling the professional ingenuity of female engineers behind quantum technology. Through many cases of scientific and technological progress, such as the "artificial sun" rising in the science laboratory and the development of Hefei city, this paper summarizes the successful password of "Hefei model" — — That is, through a promising government to build an effective market, foster innovative technology and cultivate more talents. "Don’t export China model, only provide China experience and scheme", which is a shallow footnote lying next to the answer.

　　Establish a "people-centered" narrative system of China’s values,

　　Pass on the concept of "community of human destiny" to the world

　　The documentary takes the universal and topical topics of medical insurance, police and women around the world as the entry point, and deeply expresses the core advantages of "the rule of China" by leveraging its strength.

　　The director group recorded the whole process of a drug price negotiation, which completely changed the fate of the families of two children with spinal muscular atrophy (SMA). How did a college student police officer spend 12 years propping up the whole community? How did a rural female teacher change the fate of children in the mountain village with patience and warmth under the background of getting rid of poverty?

　　China’s domestic development is for the people, so where is the value judgment of China’s cooperation and investment with the world?

　　Still for the benefit of the local people.

　　When a major crisis comes, from the Nepalese earthquake to the Serbian epidemic, the China aid team and the medical team are in action;

　　When other countries are looking for a prosperous road, China has grown together with Africa and the Middle East with the advanced experience of the "Belt and Road" infrastructure construction and digital economy;

　　When all mankind is facing the difficult problems of climate change and ecological diversity protection, China is attracting forces at home and abroad to work together to protect our common earth home.

　　These seemingly ambitious goals will bring changes to specific individuals in each country. Faith, a single mother in Kenya, told her story. The opening of the Inner Mongolia Railway has set up a warm road home for her and her daughter who live apart from each other, and also brought her a better career and a better life.

　　The episode received positive comments from netizens in developing countries, and Nguyen Minh Quan, a Vietnamese netizen, said, "(This railway) has been built very well. Americans bring artillery shells, while China brings railways. "

　　African netizen winifred ba said, "Long live the Communist Party of China (CPC); This is an inspiration to those who long for peace, prosperity and collective happiness. We Africans must work with our brothers and sisters in China to contribute to world peace. "

　　Voice innovation strengthens young people’s perspective Lead by technology Effectively enhance the interest and recognition of overseas young audiences for the development of China.

　　The creative team of "Great Determination" brings the young people’s perspective and brand-new voice into the theme setting, picture editing, manuscript creation, video shooting and many other aspects of the documentary, and reflects the interest orientation of overseas audiences, especially young audiences, through the perspective of Z generation.

　　The film has changed the way of "keeping a straight face" in the past, using diversified, creative and lightweight audio-visual language, which has narrowed the sense of distance of serious theme documentaries and better hit the acceptance habits of young online users around the world. On the one hand, documentary materials are widely used, and the ratio of original materials to film materials is as high as 200:1, and various technical means such as crossing machine, old frog, shed shooting and special effects are comprehensively used to create the ultimate picture texture. On the other hand, visual means serve narrative, introducing the changes in China in a simple way by vivid data visualization means, showing the context of urban development by means of investigation and interview, and copying the daily work and subtle psychological changes of the protagonist in the form of a diary.

　　△ Image language of film texture

　　△ Show an era of China Z generation growth through animation.

　　Therefore, the story of China told in the documentary has been affirmed by a large number of overseas netizens. Netizen "esplace3023" commented, "This is a great documentary. Many westerners like us who have lived in China outside Shanghai and Beijing for some time know that the people of the Communist Party of China (CPC) and China have made great efforts to improve people’s lives. China has too much complexity, which is very different from western countries, so it is difficult for westerners to understand. But we should try to understand, not listen to the so-called China threat theory imagined by experts, and label everything as political propaganda. I wish China can move on, because China’s achievements have made our world a better place and brought hope to people in many developing and poor countries. "

　　Netizen Ricardo Avila paulette left a message, "I’m impressed. This is a group of young, compassionate, kind people with long-term goals. This reminds me of what I saw about China’s space program. These young people are not the pioneers of these projects, but they may see the results; Future generations will reap fruitful results from it. "

　　Netizen ramli left a message, "When asked about US sanctions, a young wonder woman said ‘ Proud ’ This is an amazing moment. Cheer for these smart young China women. "

　　Today, when the world pattern is full of agitation and tearing, Great Determination records the great changes and brilliant achievements in the new era in the past ten years with solid and sincere brushwork, and also conveys the Chinese plan and China wisdom to the world with novel content, diverse perspectives and colorful ways. As we embark on a new journey, we will draw strength from history, concentrate on development, be fearless of difficulties and tests, coordinate material civilization with spiritual civilization, and open up a new world in harmony between man and nature.

　　At about 10: 30 a.m. the day before yesterday, a case occurred in Xiabian Community, Chang ‘an Town, Dongguan, in which three robbers robbed a bank working car with guns.

　　Three robbers drove a car and followed a work van of Dongguan Changan Branch of Agricultural Bank of China. When traveling to Xiabian Community Park Road, Qilong Road, Chang ‘an Town, three robbers stopped the bank’s work car by car, snatched two bags of bank business summons, money orders and bank employees’ cash of more than 600 yuan from the car with guns, and drove away. Fortunately, two bank employees were not injured. After the incident, Chang ‘an police sent a large number of policemen to investigate, and the case is under further investigation.

　　At noon the day before yesterday, the Xiabian Community Park section of Qilong Road in Chang ‘an Town, Dongguan was blocked by the police. There is a white van parked in the middle of the road of Qilong Road. There is no bank cash truck logo on the car body. The driver’s seat and the window glass behind the driver’s seat of the van are broken, and a large number of car glass fragments are scattered on the road. Many policemen investigate and collect evidence on the spot.

　　An eyewitness said that he happened to pass by this section at the time of the incident, and suddenly there was a sudden braking sound in the middle of the road. He looked up and saw a silver car parked in front of the front of a van. Soon three men rushed down from the car and surrounded the van. One of the men smashed the window glass of the driver’s seat of the van with a hammer and pointed a suspected gun at the driver. Another man held the man in the passenger seat, and then the third man smashed the window glass of the driver’s seat with a hammer. After taking out two bags from the car, the three men quickly fled by car.

　　"I didn’t hear the gunshots, but a gray-white car stopped in front of the van and several people rushed down to rob it." The boss who opened a shop near the scene witnessed this hot scene that can only be seen in film and television dramas. According to him, the three men first smashed the window of the van, then took out two large military green bags from the back seat and ran away. Subsequently, two men got off the van and they immediately alerted the police. A large number of policemen and security team members rushed to the scene to investigate and collect evidence, and the two people in the car were then taken to Chang ‘an Public Security Bureau to assist in the investigation.

　　[Bank]: It’s not cash that is robbed, but business summons and draft.

　　The day before yesterday, Mo Zhendong, director of the office of Dongguan Branch of Agricultural Bank of China, was interviewed by a reporter. He confirmed the witness’s story.

　　He introduced that at that time, the robbers aimed at Mo Mou and Mo Moumou, employees of the bank, shouting robbery and warning them not to move. However, he stressed that what the robbers robbed was not cash, but two bags of business summons of the bank.

　　He said that Chang ‘an Sub-branch sends staff to the following outlets every day to collect summonses. On that day, a driver and an employee of Chang ‘an Sub-branch are sent, mainly collecting about 1,200-1,300 summonses on Saturday and Sunday. This is an ordinary business summons, which has nothing to do with cash and has no impact on banking business. "600 yuan’s cash on an employee was robbed, and neither of them was injured. It is estimated that the other party thought there was a lot of cash in the bag."

　　Mo Zhendong said that after the incident, the bank had organized personnel to look for the trash can at the incident site, "because these things are useless to robbers." He said that the bank also organized personnel to go to the sanitation department to contact the cleaning staff. Later, it will also search for the lost summons through the media and give some cash rewards to those who find it.

　　"Two of the three gangsters were armed with guns and one was armed with a hammer. Fortunately, the employees were relatively calm, so there was no danger, no casualties were caused, and the bank did not suffer losses." Mo Zhendong said that after the incident, two employees recorded the license plate number of the robbers and called the police. "The lost documents involve nearly a thousand customers, and we hope to get them back as soon as possible."

　　[Police]: Snatched two packages of bank drafts and 600 yuan cash.

　　The reporter’s on-site investigation found that the location of the incident happened to be a road intersection, and the road traffic was very convenient.

　　The afternoon before yesterday, Chang ‘an Town Public Security Bureau informed the media about the case. At 10: 40 am on March 16, Chang ‘an Public Security Bureau received a phone call from Mo Moumou, saying that he and his colleague Mo Mou drove two bags containing subpoenas and money orders to the Chang ‘an Business Department of the bank and were stopped and robbed when they went to Shabian Community Park Road, Qilong Road, Chang ‘an Town.

　　Two of the men controlled Mo Moumou and Mo Mou with weapons, and those who controlled Mo Mou robbed him of 600 yuan cash.

　　It is understood that the subpoenas and bills of exchange snatched by criminal suspects cannot be exchanged. According to preliminary investigation, three suspects may think that the Jinbei van is a bank withdrawal customer. At present, the public security organs in Chang ‘an have set up checkpoints on major traffic routes and stepped up patrols to fully pursue the suspects. At present, the case is still under investigation.

　　Is it a real gun?

　　Zhu Wei, director of the office of Chang ‘an Town Public Security Bureau, told me that according to the transcripts of two bank parties, two of the three gangsters were armed with guns, about 10 cm long. "Whether the real gun is still uncertain. Because the gangster did not shoot at the scene. "

　　Is there any money in it?

　　Zhu Wei also told me that all three gangsters spoke Cantonese and didn’t wear masks or gloves. The reason for this may be that these gangsters didn’t know that the car was the bank’s work car, and they thought that Momo proposed from the bank that the two heavy bags were filled with cash, but they didn’t expect that the bags were full of bank bills and had no money.

　　Will it leak?

　　Mo Zhendong said that although these business subpoenas have the names and account numbers of customers, the gangsters do not have the passwords of customers, so the bank information of these customers is safe.

　　According to Guangzhou Daily

Editor: Zhang Renhe

After the development in recent years, new energy vehicles have become the dominant force in the market, bringing vitality to the whole market that has not been seen for many years. Small and medium-sized MPV, hard-core off-road vehicles, pickup trucks and other original niche models have also become popular.

The dark blue car, which developed well in 2023, is also preparing to join the off-road vehicle war. Recently, some media have exposed some information about the Deep Blue G318. This is the first time that the Deep Blue brand has tried this model, so can it gain a firm foothold?

Deep blue G318, where is it like an off-road vehicle?

Judging from the information released so far, the Deep Blue G318 adopts a load-bearing body, which may prove that it is not the traditional off-road vehicle. However, in recent years, many off-road vehicles have also adopted load-bearing bodies, which is not a big problem. Judging from other information exposed by Deep Blue G318, this car should be heading for a hard-core off-road vehicle.

First of all, the dark blue G318 adopts a classic square box shape, and the front line is simple, atmospheric and full of wildness. In addition, the new car also uses thick front and rear bumpers. This style is obviously different from the Deep Blue SL03 and Deep Blue S7 currently on sale by Deep Blue Auto.

The closed front face, simple and atmospheric headlights, and the roof spotlights in the official pictures can all prove that it is a hard-core off-road vehicle.

It can be proved that the dark blue G318 is a hard-core off-road vehicle, as well as its side-lift tailgate and external spare tire, which are also the classic design elements of off-road vehicles. From the exposed pictures, we can also see the design of trailer hook, which is also prepared for outdoor rescue and extrication.

At the same time, the dark blue G318 will also have the function of in-situ U-turn, but from the information that has been exposed, it can’t reach the level of looking up at U8. The in-situ U-turn of the dark blue G318 only refers to a smaller turning radius, and the principle is that the rear wheels are intermittently locked. From an objective point of view, this function is quite practical in some outdoor environments.

The four-wheel drive system common on hard-core off-road vehicles is not absent from this car, and it also has the qualification of towing. This design is also very common in the hard-core off-road vehicle circle. It can be said that the original design intention of Deep Blue G318 is to make it a hard-core off-road vehicle.

The new car is positioned in a medium-sized SUV, but its wheelbase is only 2880mm, so it is called a medium-sized SUV or more appropriate. At the same time, the deep blue G318 also adopted the traditional five-seat layout, without any innovation. In addition to these basic performances, Deep Blue G318 will also provide users with a variety of original factory extensions such as roof rack, roof spotlights, electric pedals and spare tires.

Is it also extended-range electric?

So far, the new energy off-road vehicles with better performance are basically hybrid models, and tank 500, tank 400, looking up at U8 and Equation Leopard 5 are all good examples.

In fact, it is not difficult to understand that the environment of off-road vehicles is harsh, and many times they are driving in the outdoor environment. Consumers are very sensitive to the situation of "no electricity". The current pure electric vehicles can never solve the problem of battery life, so the deep blue G318 adopts an extended-range electric system.

The new car is equipped with a 1.5T turbocharged engine as a range extender with a maximum power of 110kW. This power is not strong, but it can meet the demand if it is only used for power generation. In addition, the new car is divided into two versions: single motor and dual motor. The former has a total power of 185kW and the latter has a total power of 316kW. All models are equipped with lithium iron phosphate batteries.

According to the application information of the network transmission, the new car is expected to provide two kinds of batteries of 18.99 degrees and 35.07 degrees. The pure electric cruising range of the entry model is 77 kilometers, and the pure electric cruising range of the other models is between 138 and 146 kilometers earlier. Such cruising range can be used as a pure electric vehicle in some working conditions.

Deep blue brand is good at extended-range electric, and the extended-range electric system can also avoid all kinds of shortcomings of pure electric vehicles. Such a power system can dispel users’ doubts about this car and get their approval faster.

How much is the right price?

After the product performance is determined, the rest is the price issue. According to the online news, the price of Deep Blue G318 may be around 300,000 yuan, but judging from the situation of Deep Blue SL03 and Deep Blue S7, the price of the main models of Deep Blue should be around 200,000 yuan, even if we want to open up the off-road vehicle market, the price will not be so high.

What’s more, on top of the deep blue brand, Changan Automobile has a higher positioning of the Aouita brand. If it really wants to pay more than 300,000 yuan for off-road vehicles, it should also be given to Aouita. At present, the Deep Blue G318 has not shown enough core technology to deal with the tank 500 or the equation Leopard 5, so this car may take the cost-effective route.

After the development of Great Wall, BYD and other manufacturers, new energy off-road vehicles have been recognized by more and more users. Deep blue G318 doesn’t need to compete with those high-end models. It just needs to use the identity of new energy to bring users lower car cost and better car experience than traditional fuel vehicles, and it has already achieved its goal.

Who will buy this car?

From an objective point of view, with the technical accumulation of the deep blue brand, it is unlikely that it will come up with a hard-core off-road vehicle with strong performance in the short term, but it should be noted that consumers pay attention to practicality rather than how advanced the technology is, so the prospect of the deep blue G318 is still good.

The approach angle of the dark blue G318 reaches 27 degrees, and the departure angle reaches 31 degrees, which exceeds the general SUV model, which will bring stronger passability; Its extended-range electric system can significantly reduce the cost of car use; In addition, the new car may also provide external discharge function and stronger entertainment function, and the driver assistance system can reach L2 level at least.

Only these can attract users who like camping and light cross-country around the city. With the rise of camping economy, this user group is gradually expanding. Therefore, if the dark blue G318 can give a more reasonable price, there is still great hope to occupy a place in the off-road vehicle market.

Summary: At present, all market segments are rapidly transforming into new energy sources, and the off-road vehicle market is no exception. Deep blue G318 may be difficult to compete with Wangwang, Equation Leopard and Tank, but if consumers only use cars around the city, then deep blue G318 can still meet the needs. After the new car goes on the market, it will play a good role in promoting the sales of deep blue cars.

On February 28th, Chery New Energy iCAR 03 was officially launched on the market. Six new models were launched, with the price range of 109.8-169.8 million yuan, including three two-wheel drive models and three four-wheel drive models. It is understood that iCAR 03 is the first model of iCAR Automobile, positioning a hard-core pure electric SUV, making its debut at the 2023 Shanghai Auto Show, based on the i-MS multi-element Rubik’s Cube new energy architecture.

In terms of appearance, iCAR 03 is built in a fairly hard-core design language, and there is almost no rounded line design on it. The front face adopts a closed grille shape, and the "iCAR" brand logo is also designed in the center of the front of the car. The headlights with inverted "L" shapes on both sides are also integrated with the front of the car, and the internal light source layout is also very chic. After lighting, it has a high degree of recognition. In addition, the new car is equipped with a large front enclosure, and the overall gas field looks more domineering.

On the side of the car body, iCAR 03 adopts a straight waistline design, and the black wheel eyebrows and side skirts below with off-road tires further emphasize the off-road positioning of the car. In the rear part, the overall style of iCAR 03 is consistent with the front face, and the taillights are vertically distributed on both sides, and an I-shaped light source is integrated inside, which can form a good echo effect with its brand Logo. In addition, the rear enclosure of the new car is also quite wide, which can form a good echo effect with the front enclosure design, and it is also equipped with an external "small schoolbag" with a storage box inside. In terms of size, the length, width and height of the new car are 4406/1910/1715mm, respectively, and the wheelbase is 2715mm, positioning a compact pure electric SUV.

Entering the car, the new car also adopts a very hard-core design style. With the blessing of various colors and materials, the interior of the car shows an overall atmosphere different from that of ordinary family cars. ICAR 03 adopts symmetrical layout, a large central control screen occupies position C, and the through design under the center console expands the internal storage space, which is convenient for storing and taking daily necessities. In the lower sub-instrument panel area, iCAR 03 also designs a knob similar to crystal material, which we guess can control the related functions of the vehicle. ICAR 03 adopts a three-position steering wheel, which simplifies the button design and cooperates with the wheel for functional operation.

In terms of configuration, iCAR 03 will be equipped with 6-way electric adjustable seat, dual-zone automatic air conditioner, air outlet of rear air conditioner, roof rack and other configurations as standard, and the middle and high-end models will also be equipped with higher-level configurations such as 8155 chip, NFC key, wireless fast charging of 50W mobile phone, four-tone voice interaction, steering wheel heating, front seat heating, main seat ventilation/massage, Infinity 12 speaker sound and electric tailgate.

In terms of power, the new car is available in single/dual-motor versions, in which the maximum power of the single-motor version is 135 kW (184 HP) and the maximum power of the dual-motor four-wheel drive version is 205 kW (279 HP). In addition, the new car will be equipped with iWD intelligent electric four-wheel drive and adopt H-arm multi-link and hydraulic bushing chassis structure, which can provide a variety of driving modes to meet various car scenes.

Generally speaking, iCAR 03 has certain competitive advantages. Its hard-core off-road design style is more sought after by young consumers, and it is also competitive as a pure electric SUV with a price of 140,000-190,000 yuan. However, the disadvantages of iCAR 03 are also obvious. Its 8155 chip is not standard in all systems, and the performance of the two-wheel drive version is not outstanding enough. The longest battery life of 501km is not as good as that of other electric vehicles on the market, which may be more focused on performance.

At present, Chery’s Chery, Xingtu and Jietu brands have all completed the layout of new energy, and the iCAR brand represented by young and cool has also started the model building of new market segments. It is understood that iCAR was released on the eve of the 2023 Shanghai Auto Show. It is the first new energy automobile brand under Chery Automobile. iCAR GT (concept car) and iCAR 03 were released at the auto show. It is understood that iCAR is mainly oriented to the price range of 150,000 yuan, first from A0 to the mainstream market layout of A-class cars, and then B-class cars will be launched.

According to the retail data, the cumulative sales volume of Chery New Energy in 2023 was 107,909 vehicles, of which the highest-selling model was Chery QQ ice cream with 67,787 vehicles, followed by Chery Ant with 26,750 vehicles. As a new layout of Chery Automobile in the field of new energy vehicles, it remains to be seen whether iCAR 03 can become the next explosion.

CCTV News:A helmet, a battery car, behind the battery car body is a large storage box with large and small express boxes inside. At first glance, these couriers in Hongkou District of Shanghai are no different from ordinary couriers, and they are already familiar with local residents. But if you look closely at the red vests they wear in uniform, you will find that the words "deaf-mute delivery" printed on them are silently telling them that they are hearing-impaired people who can’t hear and speak.

They come from a team called "Wusheng Express", a newly established company in Shanghai, which is the first company specializing in recruiting deaf people. Gu Zhong, 36, is the initiator of this project.

Silent express, exploring a new mode of employment for the disabled

Before recruiting deaf-mute people to deliver express delivery, Gu Zhong had been engaged in social work to help disabled friends for many years. At the beginning of this year, he contracted a charity supermarket in the community and suddenly encountered an epidemic. In order to find a way out for the deaf-mute friends in the supermarket, Gu Zhong thought of a way to let them try to deliver the courier first, although he was not sure whether it would work.

Just do it, Gu Zhong began to take the initiative to contact the partners of the surrounding express delivery. However, everything is difficult at the beginning. How many difficulties will deaf people with communication difficulties encounter in delivering express delivery? No one expected it, which led to basically no courier willing to accept it when he went to talk. Later, Gu Zhong finally finalized the cooperation by negotiating and piloting with the head office of the express delivery.

Finding the channel is the first step. At first, everyone’s business was not skilled. On-time delivery and on-time delivery are the most basic requirements of the express delivery industry. Being familiar with every street in the distribution area is also an essential housekeeping skill for every courier. The high-rise buildings, staggered alleys and irregular street signs in Shanghai make Gu Zhong’s couriers confused. Gu Zhong and his team members had to teach them a little bit over and over again. The master with delivery experience would take them everywhere to recognize the building. The couriers drew a map by themselves and then looked at the map on the mobile phone, so that they could remember it firmly.

Recalling the scene at that time, Gu Zhong said that basically everyone has lost one or two pieces every day, and the only way to deal with it is to lose money.

How to deliver the courier to the user? It is the real test for deaf-mute couriers. In order to help them enter the community and open the access control with walkie-talkies, Gu Zhong’s team specially recorded a voice: Hello, I am a deaf delivery staff, and your courier has arrived. But because they can’t hear the sound, these little brothers sometimes don’t know at all, and there is no answer at the end of the recording that has been playing circularly.

When will someone receive the courier at home and where should I put it? A sound person who can figure out these problems can do it with a phone call, but the deaf courier has to send several short messages in succession. When you meet an old man who is inconvenient to type, or a more anxious customer, a phone call will make the courier brother who can’t answer feel at a loss. In order to cope with these situations, Gu Zhong developed the supermarket staff into customer service, and all calls to the courier were directly transferred to the customer service mobile phone. They also established a WeChat working group to connect the needs of couriers and customers as soon as possible.

After three or four months of trying to run in, the daily delivery volume of Wusheng couriers in Hongkou District has basically reached 150 to 300, with equal pay for equal work, which is basically the same as that of health couriers.

Have a platform and an opportunity to open up a new world for deaf friends.

The hot weather in Shanghai has not yet receded. At about 3 pm, Xu Shengliang rode an electric car to the front of a residential building and played a mobile phone voice on the walkie-talkie of the security door: "Hello, I am a deaf delivery staff, and your courier has arrived." After the door opened, he flew all the way up to the sixth floor.

This is the fifth time that Xu Shengliang has climbed the 6th floor to deliver the package today. After running downstairs sweating all over, he said in sign language: "customers are in a hurry to wait for the express delivery. It is inconvenient for us deaf people to communicate with each other, and we want to deliver it to customers as soon as possible."

After being unemployed at home for more than a year, 27-year-old Xu Shengliang, like other 39 deaf brothers, has a new identity — — "My voice courier". According to the calculation of one yuan per order, he can now earn eight or nine thousand yuan a month. Because of his good reaction and communication skills, he is Gu Zhong’s "right-hand man" and was recently promoted to group leader.

Although the express delivery business of Gu Zhong’s team is now on the right track, the complaint mode of the express delivery company has also caused them to stumble in the earlier "painful period". "Even if a phone call to a courier company is a complaint, a complaint will be punished by 60 yuan, which will make them unwilling to do it and their mentality will collapse." Gu Zhong said.

It is already night, and Gu Zhong is still patiently teaching the courier buddy in sign language in the courier warehouse. How to contact, how to deliver, and what to do if the customer refuses to put it in the courier cabinet … … Everything is covered. At present, how to further reduce the complaint rate is a difficult problem that Gu Zhong focuses on. At the beginning of September, Gu Zhong contracted an online shop alone in Putuo District, and all of them recruited hearing-impaired couriers. Different from the previous cooperation with the existing express outlets, this time, he not only contracted the company to evaluate, reward and punish the outlets, but also invested 700,000 to 800,000 yuan to buy equipment and express vehicles, and also added benefits such as accommodation and dinner to employees. "We also provide five insurances and one gold for the courier, in addition to employer liability insurance and tripartite liability insurance, which can compensate up to 100,000 yuan." Gu Zhong said.

In addition to the protection of wages and rights and interests, this hard but fulfilling job is of far more significance to deaf-mute couriers. Their self-confidence has increased, their sad faces have gradually been replaced by smiles, and more and more people are willing to call on their deaf-mute friends to come and work together. In Gu Zhong’s view, these changes of friends have made him more satisfied.

Born in a deaf-mute family, he wants to bring hope to more children from disabled families.

Because both parents are deaf-mute, Gu Zhong can play authentic "Shanghainese" sign language since childhood. Now, in addition to busy with the work of express outlets, Gu Zhong will spare one or two days a week to insist on doing news sign language broadcasting on TV stations. He hopes that through his own efforts, disabled friends will have the right to know social information in time.

Talking about the original intention of planning this project, Gu Zhong admitted that he did have a little "selfishness": I knew from an early age that children in our family especially needed financial support in their studies, but many families with disabilities could not do so, which led to many children from disabled families going astray. I don’t want them to go my way. It’s very difficult since they were young, and they eat subsidies and subsistence allowances.

At present, "Wusheng Express" is docking with special schools in many places, and plans to recruit deaf-mute people from poverty-stricken areas to work. It is estimated that the team size will reach 300 by the end of the year, and more people will shine here like Xu Shengliang.

"At first, I saw the courier and he gave me a sign language. I didn’t understand it either. I gave him a thumb and he was very happy." An old man smiled and told his first experience of meeting a deaf-mute courier brother. With more and more understanding and appreciation, although the people who are helped can’t say "thank you" to themselves personally, Gu Zhong feels that everything is worth it when he sees many deaf-mute friends running on the road to a better life. (Text/Wang Ruoyi Proofreading/Jiang Cheng)

"You came so fast that the dog was saved." The nurse in a pet hospital in Changping, Beijing, said excitedly to the courier Zhang lei. When I saw that the whole medical team was relieved, "I felt relieved, especially when I arrived at the pick-up place and saw the customer’s face anxious, I knew how important it was for him to have a dog undergoing surgery and waiting for blood." Zhang lei said, "As soon as I received the goods, I delivered them at high speed. After I arrived safely, I forgot to ask the customer for the high-speed fee."

In the fast-paced modern life, the demand for urgent delivery service is increasing day by day. According to the data of iResearch, the total market size of the express delivery industry in China has increased from 164.1 billion yuan in 2019 to 338.5 billion yuan in 2023 with a compound annual growth rate of 19.8%, and it is expected to further increase to 809.6 billion yuan in 2028 with a compound annual growth rate of 19.1%. According to the revenue in 2023, Flash Delivery occupies 33.9% of the independent one-to-one express delivery service market in China, and it is the largest independent one-to-one express delivery service provider in China.

What makes flash stand out in the fierce market competition and become the first choice of many users at important moments?

Ten years of focus on one-on-one

"Anxiety is given to the flash, and the heart is more calm!"

Flash was established in 2014. At that time, thanks to the efforts of logistics enterprises such as "Three Links and One Reach", SF Express, China Post and JD.COM, the number of express delivery in China surpassed the United States to become the first in the world. Faced with the situation that several major logistics giants have firmly occupied the market, it is not easy to find a breakthrough in flash delivery. Do you choose to join the price war or find another way?

Focusing on the quality service of "one-on-one express delivery", the mode of "one-on-one express delivery, specially giving you this order" was introduced. With the point-to-point delivery throughout the process, the efficiency and service quality were greatly improved, and a new space was created among the giants. Today, there are 2.7 million registered riders.

In August this year, Shangpu Consulting Group awarded the market position certification of "Flash Delivery, One-on-One Delivery of Leading Brands for Ten Years in a row" to Flash Delivery. Nowadays, the flash service covers a wide range, covering 295 cities across the country, and provides 7×24-hour online service. Users can place orders anytime and anywhere and enjoy a convenient on-call experience. In terms of delivery time, the platform takes an average of 7 minutes to pick up the pieces and delivers them to the whole city within 27 minutes.

The disadvantage of this mode is obvious, that is, the rider’s cost is high, but when it is urgent to deliver a document or electronic products and other valuables, the one-to-one mode can greatly improve the efficiency compared with the single mode, and at the same time, the path is synchronized in real time, so that consumers can check the trajectory of the goods at any time, which greatly improves the safety of goods transportation. "Refusing to spell the bill" also makes the one-on-one special delivery on important anniversaries not only about gifts, but also about emotions, so that the recipients can feel psychological satisfaction and happiness.

"Flash is one of the few profitable enterprises in the industry, which has been profitable for seven consecutive quarters; In contrast, choosing personalized and high-end services means losing some price-sensitive users and sacrificing a certain market scale. The single mode pursues low prices and is in a relatively low-end position in the industry, which can attract a large number of price-sensitive consumers. The market scale is large, but the profit margin is limited. "

With the rapid expansion of "CtoC, BtoC" mode, the sense of gain brought by quality service to users has become the core competitiveness of flash. In the future development, flash delivery aims at the potential market space of third-and fourth-tier cities, further expands the service scope, seizes the first-Mover advantage, forms scale barriers, and realizes incremental market expansion; Within the existing service scope, flash delivery can further optimize logistics technology and distribution routes, and use big data to screen and analyze suitable distributors to further enhance the user’s experience; The rise of the new retail model provides a new growth point for timely delivery service, and Flash delivery can provide a one-stop logistics solution in cooperation with online and offline retailers. Through the integration with new retail, it can not only bring new business opportunities for flash delivery, but also expand the service depth and further improve the core competitiveness of flash delivery.

The positive feedback from individual users and merchant users is also constantly promoting the user scale growth of instant delivery enterprises. According to the user survey, 37.1% of users think that the distribution demand derived from work exceeds 20% of the total demand. On the one hand, it will encourage B-side merchants to gradually recognize the instant delivery brand and put it into use, and improve the penetration rate of instant delivery among B-side users, especially the service demand of high-end brands and high-end distribution. At present, Flash has reached cooperation with famous brands such as Tuhu Car Maintenance, Haidilao, SKP and Chow Tai Fook. Flash delivery accounts for a very high proportion in the auto parts distribution of Tuhu car maintenance and the high-end catering delivery orders of Haidilao, because other platforms are difficult to meet the high-quality distribution needs of these brands.

On the other hand, the delivery demand of B-end users can be completed by the instant delivery enterprise, which can optimize the consumer experience, improve the service quality of B-end users, and further promote the trust of C-end users in the instant delivery brand. This is also verified by the cooperation between Flash and Tik Tok. For example, with the recovery of the cultural tourism industry, travel photography has become a new trend, and "Flash Service for Hanfu Return" has become a new landscape of national tourist cities. Users’ demand for one-to-one express delivery service with higher efficiency and greater certainty is constantly rising, and the distribution demand is increasingly diversified and personalized.

Quality makes professional trust.

In order to be in an invincible position in the fierce logistics industry, high-quality service is the foundation of the company.

Flash captures three important scenes: flash for urgent delivery at important moments, flash for gifts to important people, and flash for delivery of important items, so as to build a brand, which not only solves the urgent needs of users, but also firmly occupies the minds of users, making users less anxious and more calm.

In an emergency, the "one-to-one express delivery" mode of flash delivery can guarantee the timeliness and make the delivery more certain. Shi Quan, Fangshan District, Beijing, once received an order for a pair of leather shoes from Bairong Mall in the South Third Ring Road to Liangxiang. "At that time, the merchant said that it must be delivered before ten o’clock. After that, I realized that the groom had no leather shoes on the wedding day. Although I said that I was in a hurry, I didn’t delay people’s lifelong events. I still have a sense of accomplishment. "

When sending a message to an important person, the "one-on-one express delivery" mode of flash delivery highlights the sense of respect and exclusive delivery shows more concern. On Mother’s Day, Zhang Shiyang sent a flower 15 kilometers away to a sanitation worker who was sitting on a small bench and videotaping his son. When he finished the order, he saw the sanitation worker happily holding up these red flowers to talk with his son. At that moment, the beautiful flowers carried his son’s heavy love for his mother.

At the same time, because flash delivery does not spell orders or mix delivery, it can better ensure the safety of items. Therefore, many users will trust flash delivery when delivering important items. Xie Jun, a flash worker in Hunan, once sent a SLR camera to a user. When picking up the camera, the camera was only wrapped in a canvas bag. For fear of lens damage, Xie Jun specially found a foam box and cloth strips, carefully packed the camera before leaving, and successfully delivered it to the recipient. His responsible attitude won the praise of the user, and the other party then recommended the flash to all colleagues in the office.

It is precisely because of the user-centered thinking, reliable service and emotional value recognition brought to users that Flash stands out in the fierce market competition and firmly occupies the leading position in the industry. According to the survey of users of instant delivery service, the proportion of users who are satisfied with flash delivery is 25.3%, and the satisfaction of users based on personal experience is better than the industry average, and the proportion of users who are satisfied and very satisfied is 82.0%. In addition, 30.2% of users are very willing to recommend flash to other users, and the customer conversion rate is also higher than the industry average.

If flash delivery helps customers complete every single spell with "good service" and "fast speed", marketing is a "slow communication" model. This process of improving customer experience, accumulating individual users’ recognition of the brand itself, and promoting word-of-mouth brand communication can not be achieved overnight.

"Flash is not the current business, but the future business." Yu Hongjian, co-founder and CEO of Flash, is full of confidence in the future of Flash. Flash provides people with not only the delivery of goods, but also the satisfaction brought by high-quality service, winning the trust and loyalty of users with intimate service and achieving professional trust with quality.

Explore future growth points

Every rider’s hard work and every successful delivery have become the testimony of Flash delivery’s hard work in the field of instant delivery. The convenient service of express delivery stimulates consumers’ desire for consumption, promotes the consumption growth of local life services, and provides flexible employment opportunities for a large number of freelancers, which provides strong support for the development of local life economy.

When the professionalism and penetration rate in the service field are getting higher and higher, flash delivery has also been recognized by the capital market.

On October 4th, Flash officially landed on NASDAQ, USA, and once climbed from the opening price of $16.5 per share to $21.95, becoming the third listed company in the instant delivery industry, which is an important milestone in the development of instant delivery.

Faced with fierce market competition and fluctuating stock prices, Flash still shows strong development potential and market confidence. With the continuous expansion of the instant delivery market and the increasing demand of consumers for high-quality services, Flash delivery is expected to provide users with better services through its professional services and innovative business models, so as to realize the sustained growth of business and the consolidation of market position.

On the one hand, under the background of the continuous improvement of residents’ income level, the overall upgrading of consumers’ consumption concept, and the continuous expansion of the city line and the vertical occupation of consumers’ minds by the instant delivery service platform, the distribution demand is gradually diversified and obviously stratified, and the distribution demand with higher demand for delivery timeliness, delivery service experience and higher unit price of delivered goods is gradually emerging, and the one-to-one express delivery mode of flash delivery is developing rapidly. According to the survey conducted by iResearch in October 2023, 70.4% of the survey users think that the number of times they actively use the ready-to-use platform has increased significantly compared with that before 2022.

The development trend of instant retail industry is an example. Instant retailing pays attention to the integration of online and offline and the improvement of user experience. The fast and accurate delivery service of flash delivery can ensure consumers to receive goods in the shortest time, which helps to improve the satisfaction and loyalty of shopping. Therefore, it has reached cooperation with many local life platforms such as Tik Tok and Meituan. For example, Flash Delivery is the first logistics service provider to access the same city distribution service of Tik Tok Life Service. Both parties jointly build an efficient and flexible distribution network with integrated transportation capacity and covering the whole city, so as to meet the diversified and omni-channel distribution needs of merchants and improve the efficiency of commodity delivery.

At the same time, flash delivery is constantly expanding its business scope and looking for partners who can cooperate and complement each other in the logistics industry. In 2023, China Railway Express launched the "high-speed rail express delivery" service. By integrating the high-speed rail transportation resources and the instant delivery network in the same city, it realized the "station-to-door" and "door-to-door" express services of the same-day collection, transportation and delivery within the specified service scope. Customers can place an order through "China Railway Express" WeChat WeChat official account, and the riders in the same city will pick up the goods at the first time, send the goods directly to the high-speed rail station, and ship them to the fastest high-speed rail train. After arriving at the destination, the riders in the same city of the high-speed rail station can complete the delivery of the goods and be responsible for the delivery of the "last mile" to ensure the safe and punctual delivery of the goods.

Sichuan Airlines Logistics also jointly launched a high-quality cross-city door-to-door delivery service — — "Cross-city half-day flash & timely arrival" is the close cooperation between the two parties in terminal distribution. By integrating air transport resources with distribution resources in the same city, this service breaks the traditional barrier of off-site delivery and provides customers with exclusive "one-to-one" customized door-to-door delivery service. This means that whether it is urgent delivery of ordinary goods, documents and tenders, customized gifts, or seasonal fresh fruits and vegetables, identity documents and passports, official seals, emergency accessories, seafood and other high-end ingredients, you can enjoy the fastest half-day delivery and nationwide delivery within 12 hours.

For flash delivery, this kind of cooperation means the further expansion of business scope and the richness of service scenarios. For traditional express delivery companies such as China Railway Express and Sichuan Airlines Logistics, the cooperation with Flash Delivery can effectively supplement their terminal delivery capabilities, especially in the peak logistics periods such as holidays and promotion seasons, which can quickly respond to market demand and improve customer satisfaction. This reflects the complementarity and synergy between different modes in the logistics industry, which is helpful to promote the innovation and development of the whole logistics industry.

In the incremental market, the first curve of flash delivery along the "CtoC, BtoC" mode is still extending to a higher distance, which is an approach to the infinite improvement of users’ quality of life under the fast pace of life, and also the ultimate goal of flash delivery independent one-to-one express delivery service.

[Text/Observer Network Zhou Yuanfang Editor/Xu Ganang]

If all the planning goals about Euler can be realized, the problem of "lacking core and soul" that plagues China will be solved by half, and our country will have a "soul", Xu Zhijun, the rotating chairman of Huawei, told Observer.com and other media on the 24th.

At 9: 00 am on September 25th, Huawei released its new operating system, openEuler.

On the eve of the release, Xu Zhijun was interviewed at the HC China Media Communication Meeting of Huawei Full Connection Conference. He said that Euler’s operating system is positioned as a digital infrastructure operating system, and its main application scenarios are service-oriented, edge computing, cloud and embedded systems; The main application scenarios of HarmonyOS operating system are intelligent terminals, Internet of Things terminals and industrial terminals.

In the future, the underlying technology will be shared between HarmonyOS and Euler, so that devices installed with two operating systems can be connected to get through the two operating systems.

"Euler already had it."

"Euler’s operating system is not a new thing. In fact, Euler has existed for a long time. It is only because President Ren mentioned Euler in his recent speech that it attracted everyone’s attention," Xu Zhijun told Observer.

EulerOS, the server operating system independently developed by Huawei, is based on Linux stable system kernel, supports Kunpeng processor and container virtualization technology, and is a general server architecture platform for enterprises.

At first, when Huawei started to build Kunpeng Ecology in 2019, it positioned Euler as the operating system serving Kunpeng servers.

On July 23rd, 2019, the first "Kunpeng Computing Industry Summit" was held in Beijing, and Huawei released the "Kunpeng Lingyun Partner Program" based on Kunpeng chips. At that time, it was clearly stated that in order to support the development of Kunpeng, the Euler operating system developed by Huawei for nearly 10 years was open source.

On December 31, 2019, the Euler operating system was officially open source. Xu Zhijun pointed out that in fact, the open source version at that time was already a commercial version widely used by Huawei around the world.

Since then, openEuler has grown rapidly as an open source community. In 2020, there will be more than 3,000 developers in the openEuler open source community and more than 40 system interest groups (SIG). At present, there are more than 6,000 developers and 89 SIG, and the number of software warehouses has reached more than 8,000. The download and use of openEuler has spread to 54 countries and 1000+ cities around the world, with 25w+ downloads, which has become one of the most concerned open source projects for global developers.

As time goes by, Euler gradually shows stronger vitality.

Recently, Ren Zhengfei said at the Innovation Pioneer Symposium of Huawei Academia Sinica: Under the sanctions of the United States, Huawei cannot produce the best products with the best parts, but Huawei strives to create high-quality products with the most reasonable parts. In order to oppose the sanctions of the United States, Huawei HarmonyOS and Euler have a long way to go. Huawei Euler not only faces the server, but also the communication and real-time operating system, which protects the national data and information security.

Ren Zhengfei said that Euler is making great strides. Euler’s positioning is aimed at the operating system and ecological base of the national digital infrastructure, and it undertakes the historical mission of supporting the construction of a leading, reliable and safe digital foundation.

This means that Huawei has made adjustments in the positioning of Euler. Xu Zhijun said that the original plan was to let Euler serve Kunpeng Ecology more, and now it has been positioned as a future digital infrastructure operating system. I hope it can support not only Kunpeng, but also X86, edge computing, cloud infrastructure and embedded devices.

Solve the urgent problem of "lack of core and soul"

Euler and HarmonyOS came into being. For a long time, the online information industry in China has always faced the dilemma of "lack of core and soul", which is as urgent as "lack of core". Now everyone knows that the problem of "lack of core" is serious. Any modern digital device must have a chip, but without a set of basic software such as operating system, database, middleware and programming language, the chip can’t work. In the digital infrastructure system, the importance of basic software is incomparable.

At present, China has already felt the pressure in the field of chips. It seems that it has not encountered such serious problems in the fields of operating system and database, but some signs have sounded the alarm. CentOS’s neutral development strategy is challenged, CentOS 8 will stop maintenance at the end of this year, and the current open version no longer supports normal commercial release, which has greatly affected domestic users and urgently needs to find alternatives.

In fact, the industry realized the problem long ago and put forward the "casting soul project".

In 1986, Sun Yufang, a teacher of Chinese Academy of Sciences, as a pioneer, introduced, analyzed and sorted out a lot of information about UNIX operating system, and transformed these materials into the teaching and scientific research foundation of domestic operating system. Around 2000, Linux was introduced into China, which provided a rare opportunity for China manufacturers to develop domestic operating systems. In 2008, China officially launched the "Nuclear High Foundation" national major project covering core components, high-end general-purpose chips and basic software, during which Linux and Android were deeply analyzed, providing domestic server manufacturers, mobile phone manufacturers and other intelligent terminal manufacturers with operating system talents and technical reserves.

In 2018, some manufacturers who gradually gained a foothold in the market competition made some commercial breakthroughs. In the field of servers, Kirin operating system has occupied a relatively large domestic market share. Huawei’s Euler operating system has also been deployed and applied in key fields such as telecommunications, finance and energy. In the field of PC and notebook, the adaptability of the desktop operating systems of UNITEX UOS and Zhongke Fangde is outstanding.

However, although the operating systems developed by domestic manufacturers are becoming more and more mature, facing the strong first-Mover advantage of Microsoft and Google, it is difficult to achieve "overtaking" without special opportunities for industry development.

The window period is emerging, and people in the industry analyzed Observer.com a few days ago. First of all, from the technical level, the dominance of X86 architecture on PC side is being broken, and various heterogeneous computing and AI computing scenarios on server side are beginning to rise. Different computing architectures have put forward new requirements for operating systems. Although different operating systems can meet the needs of different underlying hardware architectures, it will lead to many "chimneys" in the entire digital infrastructure architecture, which will lead to disasters for top-level application developers. The market urgently needs a unified operating system that can meet the diverse hardware requirements, and it is possible for future versions of Euler’s operating system to be unified at this level, which is Euler’s opportunity.

Secondly, from the commercial point of view, in the field of database operating system and server operating system, some business models have gradually changed, which has brought a lot of influence on the upstream and downstream pattern of the industry, and this has also become a business opportunity for Euler operating system.

Third, in terms of geopolitical influence, the present is a good opportunity for related industries and enterprises in China. Relying on the size of China market, there is enough space to develop an independent basic software and operating system industry. Moreover, once such basic software and operating system are mature and form some unique advantages of their own, they are likely to be able to go overseas through their own late-comer advantages.

How did HarmonyOS and Euler get through?

Talking about the relationship between Euler’s operating system and HarmonyOS’s operating system, Xu Zhijun first explained the complementarity between HarmonyOS and Euler in positioning.

"With regard to the HarmonyOS operating system, we originally expected to build an operating system oriented to the Internet of Everything, but when it is oriented to a single intelligent terminal, it will essentially replace the Android operating system," Xu Zhijun said. "On the basis of having the capabilities of the Android operating system, it has increased the distributed capabilities, enabling various terminals to be interconnected with each other, such as computers and mobile phones."

Xu Zhijun pointed out, "HarmonyOS has several uses. First of all, you can develop various IoT terminals based on the open source HarmonyOS operating system. These IoT terminals can be integrated into the HarmonyOS ecology, so that all mobile phones and terminals using this operating system can be connected. Let consumers experience better; Secondly, we have begun to have applications that are native to HarmonyOS system. There is also a type of company that participates in HarmonyOS’s open source and contributes to making open source HarmonyOS more and more powerful and more able to meet the needs of various intelligent terminals. "

"In this case, Huawei will build two operating systems in the future," Xu Zhijun said. "One is the open source HarmonyOS operating system, and the other is the open source Euler operating system. The main application scenarios of HarmonyOS operating system are intelligent terminals, Internet of Things terminals and industrial terminals. The main application scenarios of Euler operating system are server-oriented, edge computing, cloud and embedded systems. "

Xu Zhijun said, "In the future, between HarmonyOS and Euler, we will share the underlying technology and embed the most advantageous part of HarmonyOS, that is, the distributed soft bus, into the Euler operating system, so that the devices that install these two operating systems can be connected, thus opening up the two operating systems."

"Now, through HarmonyOS and Euler, we want to build an operating system covering all scenarios, all open source, let the industry participate, make it better, and be suitable for more products," Xu Zhijun pointed out. "After we reposition the role of Euler’s operating system, if we can get active support from the industry and achieve all the current planning goals through joint efforts, China’s" Soul Casting Project "will be able to achieve its goals, and our country will have". It can really solve the problem of "little soul" of China’s information infrastructure, solve several key problems of information security, and also solve the problem that all walks of life need operating systems. "

However, companies that develop applications on the release of Euler are no different from those that develop applications on other operating systems. Xu Zhijun pointed out that, like the previous "HarmonyOS concept stocks", Euler may be hyped again.

"From the perspective of digital infrastructure, Euler really solved the problem of" little soul "and also solved the problem that we need operating systems in all walks of life. However, development companies will not get extra income just because of the development on Euler, "Xu Zhijun said frankly." Only companies that make distribution based on Euler can create income. Whether other companies that speculate can create income and create value based on Euler, everyone should keep their eyes open. "

Securities Times E Company News, according to the commodity market analysis system of the business community, in 2023, the external market was dominated by negative interest, the terminal demand was sluggish, and the domestic palm oil market fluctuated and fell, with the annual decline exceeding 14%. At the beginning of the year, the average market price of palm oil was 8356 yuan/ton. On December 31st, the average market price of palm oil was 7120 yuan/ton, down 14.79%. The highest price in the whole year is only 8406 yuan/ton, which is nearly 8000 yuan/ton different from the record high of 16240 yuan/ton in 2022. Business analysts believe that the pressure on the supply side is still there, and the demand is picking up one after another, playing a long-short game. In 2023, the palm oil market continues to weaken and has fallen to a low point. It is expected that the palm oil market trend in 2024 will be higher than that in 2023 as a whole, and it will usher in a big rise during the palm oil production reduction cycle, and the first half will be better than the second half.

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