There is a kind of "love" that a lesson is hard to find.

  Yin Desheng, a full-time psychological teacher at the Mental Health Education and Consultation Center of Tianjin University of Technology, organized a series of group activities with students to pursue happiness.

  "Happiness" class.

  Wang Xiaoling teaches "Love Psychology".

  Cao Aihua was invited to participate in the activities of the Teacher-Student Growth Salon organized by the Academic Council.

  Yang Li teaches "Happiness Class".

  Li Jianwei, a teacher from the Psychological Counseling Health Center of Tianjin Medical University, led the students to "assimilation and self-healing therapy of Chendan poetry".

  Shi Xiaochen, director of the office of Tianjin Normal University Student Mental Health Education Center, organized a love theme salon for students. This edition of photos is provided by the interviewed universities.

  What elective courses are most concerned and welcomed by college students? Yes, it’s a course of "falling in love", "talking about love" and "finding happiness" In recent years, many colleges and universities in our city have set up courses about happiness and love, among which "love class", "love class" and "happiness class" have received the most extensive attention. The two courses of "Love Psychology" and "Happiness Studies" in Tianjin University are both "popular", and the students said that "grabbing is ‘ Great happiness ’ " ; Nankai University’s "Sociology of Love" is deeply loved by students, and every course is a "big hit" … … These "explosive" courses were "snapped up in seconds" once they were opened. From understanding love, learning to love and harvesting happiness, some college students "shouted" from a distance: "I really need it!" Why are such courses so popular? In the past few days, the reporter has visited this.

  The teacher talks about "Love Psychology"

  "This is not a ‘ Take off the single class ’ "

  Snacks and drinks are placed beside the sign-in desk for self-help, accompanied by soothing background music, students are whispering in twos and threes, which not only makes the atmosphere happy and relaxed, but also helps to expand the circle of friends and get to know him/her from different colleges and grades … … Recently, a romantic "date" was held in Datong Activity Center of Beiyangyuan Campus of Tianjin University. This is not a blind date scene, but a practical lesson in the course of "Love Psychology" which was robbed by students every second.

  "This is not a ‘ Take off the single class ’ , also won’t teach too much ‘ Love skills ’ The course mainly helps students to improve their ability to love, and more importantly, value guidance. " Wang Xiaoling, a teacher of Tianjin University’s Mental Health Education Center who teaches "Love Psychology", solemnly declares this at every class. This course of Mr. Wang focuses on helping students to cultivate higher-order thinking and establish a correct view of love, marriage and family. Not only can they learn to deal with love conflicts, but they can also learn to love themselves, others and their country. Therefore, the criterion for evaluating the learning effect of "Love Psychology" is not whether students are "detached" or not, their love status and emotional experience, but how to make love have a broader content: how to communicate with others, how to improve their love ability, including loving themselves, their family and their country, and how to sublimate from "little love" to "great love".

  Setting up "Love Psychology" is not a whim, but a response to students’ eager needs.

  For more than 10 years, Wang Xiaoling has carried out mental health education teaching, psychological consultation, crisis intervention and supervision for teachers and students of Tianda University, and found that emotional confusion is a very important part of daily consultation. A few days ago, an organization launched a questionnaire survey for 1028 college students across the country, and the results showed that 88.23% of them supported it. "Many ‘ 00 ’ Students have problems in interpersonal relationships, love, parent-child relationships and learning guidance, and their ability to cope with complex emotional problems and business relationships is insufficient. In addition to mastering professional knowledge and skills, we need stable emotional support to mature our personality and establish lofty ideals and ambitions. " After accumulating a large number of consulting cases at work, Wang Xiaoling gradually came up with the idea of opening a "love class".

  "Love courses don’t just teach students how to fall in love. Love and marriage involve psychology, ethics, sociology and other multidisciplinary knowledge, and are closely related to outlook on life and values. It is helpful for young people to clarify all kinds of problems in love. If you can’t figure out some common problems in love and can’t do them well, it will often affect life, study and many other aspects. " Wang Xiaoling said.

  As a public elective course in the first class of the school, how can "Love Psychology" be both theoretical and practical, so that young students can really benefit?

  For this reason, the curriculum group has set up a diversified teaching team composed of psychological teachers, full-time ideological and political teachers and counselors, and conducted regular teaching seminars. The teaching content reflects the interdisciplinary integration, integrates the knowledge of psychology, art, philosophy, engineering, law and other disciplines, and enhances students’ ability to love. Understanding love, attachment, conflict coping and relationship maintenance … … The content of the course is excavated from practical problems, and each problem is the love trouble that students encounter in reality.

  The popularity of love courses is inseparable from the diverse, lively and interesting curriculum. In addition to theoretical study and interpretation of examples, Wang Xiaoling and his team have also set up many interactive and practical links that make students’ sense of participation and experience "bursting". For example, they specially arrange homework after class to let students conduct psychological interviews with their parents and explore the influence of family of origin on their marriage and love; Specially arrange "simulated confession" to improve students’ ability to "express love", cultivate courage and overcome fear; Innovatively design the "simulated quarrel" link, so that students can learn to put themselves in other’s shoes, understand each other, express their feelings reasonably, and cultivate their ability to maintain love … … These dynamic courses are naturally popular. "Many students also bring their parents to attend classes together, which not only deepens mutual understanding, but also allows young people to have further thinking and cognition about marriage and family relations." Wang Xiaoling said.

  In the course, Wang Xiaoling also designed voluntary activities, such as organizing campus networking activities around May 20th or November 11th, which were completed spontaneously by students who took elective courses, so as to improve their interpersonal communication and activity organization ability, and also to increase their chances of meeting romantics on campus. The enthusiasm of students to participate in activities is very high.

  Student said

  "Through ‘ Love class ’ In our study and practice activities, we can experience different roles such as planners, volunteers and participants, and have rich thinking perspectives. Besides gaining professional knowledge and cultivating positive emotional attitudes, we can also improve our abilities in organization, coordination, communication, design, hosting and teamwork, and improve our ability to express love in various fields. " Li Junhao, a 2022 student from the School of Mechanical Engineering of Tianjin University who participated in the planning practice class, said.

  "We will improve the general course system such as" Love Psychology "according to the needs of students, and combine massive open online course resources to strengthen online and offline linkage, so that more young students can enhance their happiness through learning." Wang Xiaoling said.

  The teacher talks about "sociology of love"

  "Love needs to be learned."

  "Love needs to learn; Happiness is an ability. " Cao Aihua, an associate professor at the School of Sociology of Nankai University, put such a title on every slide of the courseware "Sociology of Love". "I want to tell students in this way why I want to open this course." Cao Aihua said.

  In 2018, Nankai University opened the undergraduate general elective course "Love Sociology". In the past five years, it has been carried out in two campuses for 12 rounds. Up to now, thousands of students have chosen courses, which has become one of the most popular courses in the school. Every time you choose a course, you must rely on "grabbing".

  Behind the popularity of the course is college students’ yearning for beautiful love. In addition, there are also many people who are attracted by the word "love" in the course title driven by curiosity. Last year, some institutions launched a questionnaire survey for college students across the country, and a total of 1296 valid questionnaires were collected from 283 colleges and universities. 75.23% of the students thought that schools and society should provide more psychological counseling for love or emotional relationships. 74.77% students expect the school to provide love education.

  "As a part of interpersonal communication, a good relationship can promote a person’s growth. The school agreed to offer courses related to love, with the aim of promoting students’ mental health development. " Cao Aihua said that the course "Sociology of Love" mainly teaches sociology, psychology and even physiology knowledge. These mature theories that have been scientifically tested can help students to establish a correct view of love and values, guide their words and deeds, and thus better handle interpersonal relationships.

  Student said

  "I yearn for a beautiful love of my own. When studying love as a course, I am curious about how different people treat love. " With this purpose in mind, Xiao Liu chose "Sociology of Love". After one semester, Xiao Liu said that "learning how to love others" is his greatest achievement. "Love goes both ways, and only by giving each other can we maintain a stable relationship."

  "Love needs to be learned, and love is an emotional education of love; Happiness is not only a subjective experience, but also an ability to manage relationships such as love, friendship and affection. When a person realizes that love is incompetent, don’t rush to establish a love relationship, because just wanting to take and not giving can only cause harm. A person must first learn to love himself. Only when his heart is full of love can he have the ability to love others and experience the sense of accomplishment and happiness of sharing love with others. " Cao Aihua said that this course especially emphasizes the integration of knowledge and practice. "Theoretical knowledge can be understood by speaking, and more importantly, it is in practice ‘ Line ’ Come out, so I want to design experiential and interactive classroom activities, so that students can practice while learning. Ability is practiced, and the ability to love can be improved. "

  Cao Aihua’s class will not only be explained from the perspectives of Maslow’s hierarchy of needs theory and Robert Jeffrey Sternberg triangular theory of love, but also be interspersed with classroom interactive activities such as love matching games, "love bank" group discussion, and drawing a life chart. At the same time, she will also use questionnaires to understand the reasons why students choose courses and the problems that need to be solved, and let students express their ideas through experiential interactions such as sitcoms. "In class, we will also discuss the performance of lack of love, how to love ourselves, and how to make love not hurt yourself or hurt others. I want to get to know students according to their feedback, and help them strengthen intergenerational communication through my sharing. Only by understanding them can we influence them and solve their problems, and this course can be more vital. " Cao Aihua said that she recently reviewed the homework of "Sociology of Love" this semester, and saw students sharing their love stories and self-analysis. Some students said, "Thanks to the teacher, in the process of getting along, I realized what a healthy relationship is like, and learned how to maintain and manage love in the interaction between couples", and some students said that "the pairing was successful through your class".

  The teacher talks about "happiness"

  "Don’t speak ‘ Truth ’ No irrigation ‘ Chicken soup ’ "

  The teacher takes you to sing, and if you have any ideas, you can send a barrage at any time … … This is the scene that the reporter recently saw the students taking "Happiness Studies" in the Tianjin Road Campus of Tian Dawei. Zhao Jianbo, the lecturer and deputy secretary of the Party Committee of the School of Earth System Science of Tianjin University, talked about how to adjust emotions and methods of emotional training from the conclusion of psychological experiments. Students sometimes take notes and sometimes interact with teachers through barrage.

  Student said

  "This course, I started from my sophomore year, and I only grabbed it in my senior year." "In the first class of Su Tuo, everyone changed from shy to active, and many students changed from ‘ I people ’ (Internet buzzwords, referring to people who are introverted) has become ‘ E ren ’ (Internet buzzwords refer to people who are extroverted.) "Some of the methods I learned in class, such as the A4 paper working method of target management, are now being practiced and practiced in my study." "Once a week ‘ Happiness studies ’ Classroom is a rare time for me to relax. " … … During the break, in a random interview with reporters, the students said one after another.

  What’s the "life code" in this general elective course that directly writes "happiness" on the course title?

  "There is no formula for happiness, but there is experience. In classroom teaching, we not only talk about the basic concepts of psychology, but also let students practice. Each part has practical and easy-to-operate practical methods to help students gain the ability to improve their happiness and make themselves happy. We think this is the most important. " Zhao Jianbo also said that the process of preparing lessons is also a process of decompressing and feeling happy for himself. "Teaching and learning learn from each other."

  "We don’t speak ‘ Truth ’ , no irrigation ‘ Chicken soup ’ , but science and experience. The teaching purpose of this course is not to help students find happiness ‘ The only and correct answer ’ But to activate students’ feelings of happiness. " Yang Li, a professor at Tianjin University Mental Health Education Center, said. The "happiness study" led by her began in the spring semester of 2021, and now it is the sixth time, covering more than a thousand students. A series of activities related to the course of Happiness Studies, such as "Happiness Lecture Hall", "Happy Four Seasons, Happy Beiyang", have benefited more than 10,000 students.

  "Happiness study" starts with "what is happiness" and discusses the "four fulcrums" of happiness with students — — Relationship and happiness, health and happiness, money and happiness, career and happiness; Carry out "Happiness Action" together — — Emotional adjustment, living in the present, adversity growth, target management, love and gratitude; Experience a happy life, a balanced life, a persevering life, a vigorous life and a warm and abundant life together & HELIP; …

  "In the same adversity, why do some people fall and others become stronger?" In the class of "Happiness", the teacher will take the students to learn "Seven Skills of Cultivating psychological resilience", learn about themselves and make changes, and then take out the "Happiness Manual of Tianjin University" compiled by the teaching team to work together as "My Resilience Resource Circle" to find out which resources they are more willing to use to help themselves out of the predicament when encountering setbacks and pressures … … Students learn not only various psychological theories in this course, but also action exercises to make themselves happy, so that happiness can be upgraded while learning and practicing.

  "At present, scholars at home and abroad are increasingly studying happiness and its related fields, so our teaching team prepares lessons collectively before class every semester, uniformly modifies and improves slides, introduces the latest research results into the classroom, and increases the theoretical and scientific nature of the course." Yang Li introduced that when the course content was designed, it integrated the knowledge and content related to happiness in positive psychology, clinical psychology, health psychology, China traditional culture and other disciplines and fields, and considered the characteristics and needs of college students to complement the mental health course for college students; In teaching, it combines theoretical teaching, psychological training, experiential activities and quality development, so that students can "learn by doing" and create experiential teaching, interactive teaching and participatory teaching; Curriculum assessment forms pay more attention to process assessment, and curriculum scores will also strive to make students "feel happy".

  In Yang Li’s view, by learning "happiness class", young students can increase their thinking about a happy life, know how to make themselves and others happier, gain a relaxed psychological experience and life state in an increasingly fast-paced life, calmly deal with difficulties and challenges in study, scientific research and life, and bravely face the uncertain future with an elastic and resilient psychological state.

  Facing the concept of love, each school has its own magic prescription.

  Faced with the realistic problems of marriage and love in the current society, many colleges and universities in our city actively construct and improve the marriage and love education system, strengthen the education of love psychology and family ethics, improve students’ ability of expression, communication and communication, and guide students to establish correct views on love, marriage and family, which are well received by students, and also help to cultivate healthy body and mind, improve personality, and let students learn to protect themselves and respect others.

  Tianjin Normal University has arranged a special lecture on love and intimate relationship management in the compulsory course of general education, for students to choose according to their interests.

  "The lectures are basically full every time." Shi Xiaochen, director of the Office of the Mental Health Education Center for Students in Normal University, said that the main content of her talk about "going to a windy place to fall in love" is to solve students’ confusion, including the inferiority complex of those who have never talked about love, how to speak out boldly for those who have a crush on love, how to deal with those who have lost love, etc. "There is no reference answer and correct answer, and I hope that through lectures, students can learn to protect themselves, love themselves and love others based on different stages of love.

  Li Xiao (pseudonym), a student who has just set foot in love, listened to Shi Xiaochen’s lecture with the idea of making his feelings more stable. "We should first cherish ourselves and let love naturally transition to marriage" impressed him deeply. He also helped his roommate who suffered from lovelorn to divert his attention and finally "come out" through Shi Xiaochen’s method of dealing with lovelorn. "The scientific method taught by the teacher solved my confusion."

  Li Jianwei, a teacher of the Psychological Counseling Health Center of Tianjin Medical University, added "self-healing therapy of assimilation of morning Dan poems" to his college students’ mental health class, and helped students adjust their emotions and relieve their pressure by reading poems. "Nowadays, young people are under great pressure, and love is one of the problems that students are deeply confused about, which can affect their study, life and even the sound development of their personality. Let everyone read poetry together, which can not only inherit and develop Chinese excellent traditional culture, but also touch its inner nature, thus helping it to improve and change. Judging from the current student feedback, this method works well. " Li Jianwei said.

  Since 2007, Tianjin University of Technology has offered the elective course of "Happiness Psychology", which enriches the course content in various ways, such as group counseling and artistic expression, and guides students to explore the meaning of life, feel love and warmth, better enjoy college life and improve their positive psychological quality. The course content also attracts students deeply, especially in universities of science and engineering, which gives young students more opportunities for self-exploration and interactive communication. "This course needs to give full play to students’ initiative, and there are many classroom experiences and contents shared by groups. In the classroom, teachers and students discuss and promote each other and gain love and strength." Professor Jiang Kun, the first lecturer of the course and vice minister of the Department of Education of Tianjin University of Technology, said.

  "In addition, the school also passed the compulsory course of general education ‘ Mental health education for college students ’ Zhong ‘ Establishment and maintenance of intimate relationship ’ And elective course ‘ Reading and a Happy Life ’ In combination with psychological counseling and questionnaire surveys, collect students’ needs for intimate relationships such as love and redesign the course. " Yin Desheng, a full-time psychological teacher at the Mental Health Education and Counseling Center of Tianjin University of Technology, said that since this year, they have added a lot of group counseling to this course, changing the course from giving lectures to interacting with classmates, and letting every student participate in it through warm-up activities, group discussions, painting exercises, situation setting, and role-playing of psychological dramas. Judging from the effect, the satisfaction degree of students in love group counseling and the teaching evaluation level of students in compulsory courses and elective courses are all A-level.

"Going to the Grassroots in the Spring Festival" The Jiming Three Provinces Bridge is open to traffic! 1 minute from Sichuan to Yunnan for the inter-provincial delegation year.

The villagers happily blew lusheng across the bridge.
The villagers happily blew lusheng across the bridge.
Sichuan News Network, Chengdu, January 21 ST (Reporter Dai Yuling’s photo report)On the eve of the Spring Festival in 2020, the sound of reeds came from the "Jiming Three Provinces" at the junction of Yunnan, Guizhou and Sichuan provinces, and the Jiming Three Provinces Bridge across the Chishui River was finally opened to traffic! "Open to traffic! Open to traffic! " Villagers in Chahe Village, Shuiliao Yi Township, xuyong county, Luzhou, used musical instruments to spread the joy to Yunnan across the bridge.
The Jiming Three Provinces Bridge was completed and opened to traffic today (provided by the Provincial Communications Department)
One minute’s drive and 300 meters’ walk. The Three Provinces Bridge is open to traffic!
The "three provinces of crowing" is located between Sichuan, Yunnan and Guizhou provinces. It is said that there is a story that "the golden rooster crows all over the three provinces". However, although it is said that a rooster can be heard in three provinces, the traffic between the three places is a big problem. Throughout history, this place has been a geographical corner, with traffic jams and extremely difficult communication.
The local people told reporters that because the Chishui River and Weihe River meet here, in the past, if they wanted to reach Yunnan from Sichuan, they had to take a detour to Tanchang, paddy fields, Potou and other towns and villages and drive for two and a half hours. It takes one and a half hours to climb the mountain and cross the river, but there are some safety hazards, such as windy and rainy, rising water, foggy river, simple ferry structure and limited life-saving equipment.
Now, after the completion of the Jiming Three Provinces Bridge, the travel mode of people’s fishing boats crossing the river has been completely changed, and the cross-strait traffic distance has been shortened geometrically. It takes only one minute to drive across the bridge to reach the other side, and the walking distance is only 300 meters, which greatly saves travel time and will completely eliminate the safety hazards of cross-strait residents crossing the river.
"It is open to traffic before the Spring Festival, so it is convenient to visit relatives in the New Year." Wang Sicai, a villager in Tianba Village, Shuiliao Township, dressed in Miao costumes and blowing reeds onto the bridge, told reporters excitedly that the wishes of several generations have finally come true and he is happy to express it with music. "In the past, I had to transport the crispy plums to the other side for sale. I could only carry forty or fifty kilograms and walk for four or five hours. Now, it can be transported in ten minutes by truck. There is also a farmhouse in the village to entertain tourists. In the future, walnuts and crisp plums will be expanded, and more and more villagers are willing to return to their hometowns to start businesses. The bridge has passed, which has brought us many good opportunities. "
The reporter learned that the design speed of the bridge is 40 km/h, the design load is highway -I, the bridge length is 286.4 meters, the net span of the main bridge is 180 meters, and the main arch ring adopts cantilever casting construction technology. The width of the bridge deck is 11.5m (9m carriageway+1.25m sidewalks on both sides), the total length of the approach road at the bridgehead of Sichuan Bank is 637.88m, the total length of the approach road at the bridgehead of Yunnan Bank is 140.6m, and the total length of the route is 1041.3m, with two lanes in both directions.
The Jiming Three Provinces Bridge was completed and opened to traffic today (provided by the Provincial Communications Department)
 Inter-provincial group year becomes simple "full of love journey" love chartered car
The reporter learned that it coincides with the Lunar New Year holiday. With the full completion of the Jiming Bridge in three provinces, at the strong request of the people on both sides of the strait, the Transportation Bureau of xuyong county, Sichuan Province and the Transportation Bureau of Zhenxiong County, Yunnan Province reached a framework agreement to connect buses, and on January 21st, three "full journey" love chartered cars were launched. Next, the transportation departments of the two places will improve the relevant procedures as soon as possible, and start customized passenger transportation from Shuiliao Township, xuyong county, Sichuan Province to Potou Town, Zhenxiong County, Yunnan Province, so as to provide convenient, safe, warm and comfortable travel services for the people on both sides of the strait, so that the local people can truly feel the care of the transportation departments and let the people have more sense of gain, satisfaction and happiness in the transportation field.
"Dead ends" and "revitalization" of tourism resources will inject new vitality into rural revitalization.
He Xiaotao, deputy director of the Agricultural Construction Department of the Highway Bureau of the Sichuan Provincial Department of Transportation, told reporters that in addition to facilitating the travel of ordinary people, the completion and opening of the Jiming Bridge in the three provinces is also conducive to promoting the economic development of the three provinces on both sides of the strait. The poor wumeng mountain, where the Jiming Three Provinces Bridge is located, has been a traffic corner for thousands of years, and has always been a backward and poor area in history. The xuyong county of Sichuan and Zhenxiong County of Yunnan, which it connects, are all state-level poverty-stricken counties, facing Qixingguan District of Bijie City, Guizhou Province across the river. The coal and pyrite in Yunnan can’t be delivered, and the crisp plums and tobacco in Xuyong, Sichuan are difficult to transport. The inconvenient transportation makes many scenic and ingenious tourism resources in Sichuan, Yunnan and Guizhou unable to meet each other. The completion of the bridge will help to implement the poverty alleviation policy, which will further promote the development of coastal economy and industry and increase farmers’ income; It will further help the development of the tourism industry, and all the "dead ends" of local rich tourism resources will be "revitalized"; It will further boost wumeng mountain’s poverty alleviation and prosperity, win the battle against poverty, and inject new vitality into rural revitalization; It will further supplement and optimize the layout of inter-provincial passages between Sichuan and Yunnan, and promote the development of regional economic and social integration.
In addition, the bridge is the inheritance of the red spirit. Chishui River and Ancient Yi Holy Land. It used to be the marching place where the Central Red Army crossed Chishui, and the famous three provinces of Jiming were held. The completion of the bridge will further promote the development of local red tourism.
The Jiming Three Provinces Bridge was completed and opened to traffic today (provided by the Provincial Communications Department)
It is estimated that by the end of 2020, car crossings and passenger crossings with annual traffic volume exceeding 50,000 passengers can be basically eliminated in Sichuan.
There are many rivers in our province, and people in some economically underdeveloped areas have to travel by ferry. According to statistics, by the end of 2012, there were 1718 ferries in the province, which brought a lot of inconvenience to people living and traveling along the river and facing the water. In order to eliminate the hidden dangers of ferry transportation and improve the production and living conditions of the masses along the river and near the water, the provincial party Committee and government attach great importance to the construction of ferry bridge reconstruction project as a major livelihood project.
With the completion of a large number of ferry bridge-changing projects, the water travel conditions of the ferry in our province have been greatly improved, the potential safety hazards have been effectively rectified, and the transportation network has been further improved, which has provided a strong transportation guarantee for the county’s economic and social development and farmers’ prosperity.
It is estimated that by the end of 2020, car crossings and people crossings with annual traffic volume exceeding 50,000 passengers can be basically eliminated, effectively solving the troubles of people who are near the water for wading or long-distance detours. He Xiaotao told the reporter, "The Jiming Three Provinces Bridge is also the 36th highway passage on Chishui River, and it is also another highway outlet in our province. Its completion has provided strong road traffic support for promoting high-quality poverty alleviation in the contiguous poverty-stricken areas of Wumeng Mountain and promoting the" four-way expansion and global opening "strategy of the provincial party committee and government."
(Some pictures are provided by the Sichuan Provincial Department of Transportation)
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The weather is new to the future! Various places have launched colorful New Year’s Eve activities to welcome New Year’s Day.

CCTV News: On the first day of the New Year holiday, colorful lanterns and folk performances in many places will fill the atmosphere of welcoming the New Year. Citizens and tourists enjoy lanterns and special food in the garden and enjoy a relaxing holiday.

Nanchang, Jiangxi: New Year’s atmosphere of picking new year’s goods and hanging lanterns

Near the New Year, the festive atmosphere in Nanchang, Jiangxi Province is strong, and the red lanterns decorate the neighborhood. In the new year’s goods market next to Wanshou Palace, calendars, window grilles, Chinese knots and other new year’s goods have been put on the shelves, filled with festive atmosphere everywhere, attracting many citizens to come and buy.

Citizen Yuan Wei: The new year has a new atmosphere, just having time to buy new year’s goods with my sisters, such as desk calendars and window grilles, to dress up the family and add a festive atmosphere to the family.

Shaoxing, Zhejiang: The temple fair is lively and has rich folk activities.

Buy new year’s goods and visit temple fairs. At the site of the first Shanyin traditional temple fair in Shaoxing, Zhejiang Province, the people in Fuheng Street, with a total length of more than 300 meters, were surging, and various booths were dizzying. There are more than 50 kinds of Shaoxing specialty foods, non-legacy products, etc., as well as a variety of Shaoxing local folk cultural activities.

Tourist Wu Lulu: It’s my first time to travel to Shaoxing, and I experienced the taste of old Shaoxing, which was very interesting.

Nanchong, Sichuan: Bright lights along Jialing River welcome the New Year.

On the banks of Jialing River in Nanchong, Sichuan, the Shangzhongba Bridge and landmark buildings are lit by bright lights, creating a strong festive atmosphere to welcome the arrival of 2024.

Hohhot, Inner Mongolia: The urban landscape is full of brilliance.

Various lanterns are also hung in the streets and alleys of Hohhot, Inner Mongolia. The city under the night is colorful, and the main streets, squares and traffic nodes in the city have set up different lighting landscapes.

Wang Zhandong, squadron leader of the Mobile Squadron of Huimin District Urban Management Bureau, Hohhot City, Inner Mongolia: In Tongdao Street, we mainly use red and yellow lotus leaf lights and flexible light strips, which mainly reflects the theme of "lights for thousands of families".

Xiangyang, Hubei Province: Walking through the ancient streets and feeling the characteristic folk culture.

Visit ancient streets and enjoy folk customs. On the morning of the 30th, Guanjiaxiang Cultural Leisure Street in Xiangyang, Hubei officially opened. The Millennium Old Street is located in the ancient city wall of Xiangyang, and it reappears the fireworks of the city after repair. The block covers different types of formats, such as the display of intangible cultural heritage with local characteristics, cultural and creative shopping, the exhibition of special agricultural products, homestay hotels, etc. The lingering charm of ancient style is integrated with modern commerce, allowing citizens and tourists to truly enter history and feel folk customs.

Citizen Huang Jun: In 2024, with the carp lamp behind us, I wish our life prosperous, carp yue longmen.

Editor: Jassamyn Liu Editor: Liu Liang

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The 2023 Shanghai Nightlife Festival kicked off, and 100 good places for nightlife were launched.

The fourth "May 5 th Shopping Festival" is more than halfway through, and the heat is not retreating, the intensity is not decreasing, and the highlights are constant. On the evening of June 3rd, as one of the benchmarking activities, the 2023 Shanghai Nightlife Festival officially kicked off, and a series of wonderful activities reflecting international norms, Shanghai flavor, fashion trends and fireworks will appear one after another.
In order to enrich new nightlife scenes and landmarks, this year’s Nightlife Festival has released 100 nightlife spots, selected by various districts. Good places for waterfront nightlife include 35 characteristic landmarks along the coast of "One River and One River", such as Shiboyuan, BFC Bund Financial Center, Putuo 88 Tribe, Suhewan Vientiane World and Fengchao on the West Bank. A good place for nightlife in Chaoliu District includes 35 characteristic commercial district landmarks such as Zhangyuan-Maoming North Road Time-limited Pedestrian Street, Daxue Road Time-limited Pedestrian Street, Panlong Tiandi, Hengshan Square, Jinchao Lane 8 and Wupintian. Good nightlife places in the neighborhood include Yangpu Youmai Life Plaza, Chongming Haishanghua Island, Bailian Century Nightclub and a number of 15-minute convenient living circle landmarks, which provide citizens with more choices for night consumption. In addition, the "Shanghai Trend Nightlife Guide" was released to provide consumers with diversified and accurate consumption strategies.
After three years’ development, Shanghai Nightlife Festival has become a unique and dynamic brand project among many benchmark projects of the "Fifth Five-Year Shopping Festival", which not only promotes the growth of night consumption and stimulates the economic vitality at night, but also fully demonstrates the unique charm of Shanghai as a 24-hour dynamic city.
As a local science and technology retail enterprise deeply involved in Shanghai, Meituan released the "24-hour Shanghai" night consumption vitality guide for the first time, and launched a number of trendy night consumption destinations in Shanghai featuring trendy gameplay, unique experience and 24-hour business around four sections.
According to the data of Meituan, since the beginning of this year, Shanghai’s night service consumption has generally shown the characteristics of strong overall consumption recovery momentum, great potential for late-night consumption and active development of new formats. From January to May this year, the scale of online consumer orders for night service in Shanghai increased by nearly 40% compared with 2021. After 22 o’clock in Shanghai, the night life service consumption accounts for 22% of the late-night consumption period.
Rich new consumption formats are an important embodiment of Shanghai’s "night economy" prosperity. Not only BFC Bund Maple Trail, Anyi Night Lane, Daxue Road and other theme markets or blocks have become good places for late-night consumption, but also new formats represented by 24-hour gym, 24-hour study room, 24-hour e-sports hall, 24-hour bathing hall and 24-hour pet house are booming.
According to the data of the US Mission, Nanjing West Road-Jing ‘an Temple, Nanjing East Road-People’s Square, Disney, Lujiazui-Yaohan and Wujiaochang-University Road are the top five business districts in Shanghai’s night life service consumption scale index. By the end of May, the consumption orders of 24-hour gyms in Shanghai increased by 179% compared with 2021, and the consumption orders of 24-hour study rooms increased by 118% compared with 2021.
During this year’s nightlife festival, the city’s activities are wonderful and rich. For example, the credit card of Shanghai Pudong Development Bank launched the "Pudong 66 Nightlife Voucher" for the first time, covering nearly 20 shopping malls such as BFC Bund Financial Center, Taikooli in Qiantan and Lujiazui Center, covering more than 500 merchants; Bailian Group invested 100 million yuan in marketing resources, launched "Bailian Night", linked 100 stores in business districts, 20 trend activities, and more than 200 new products in online celebrity to light up "one river and one river", radiating the core business districts and five new cities; Meituan will carry out a variety of theme activities. Meituan Group will issue food coupons full of 150 yuan minus 30 yuan, and link high-quality restaurants to bring group purchase packages on the six-fold line; Meituan Hotel will launch a million subsidy activities, and a single order can be reduced by up to 140 yuan; The public comment will launch the "Yeyeyeyeye" series of activities, and open the "Nightlife" column regularly every day to recommend colorful nightlife ways to users. More business districts and enterprises will also launch unique theme activities to enrich citizens’ nightlife choices.
Zhang Shihuan
Reporting/feedback

On the second day of the New Year holiday, Hunan received 8,466,300 tourists.

On the second day of New Year’s Day holiday, the province’s cultural and tourism markets are abundant, and residents’ enthusiasm for traveling is high. According to the modeling analysis of mobile phone signaling big data, the province received 8,466,300 tourists, including 1,446,800 tourists from outside the province, accounting for 17.09%. The analysis of UnionPay big data modeling shows that the per capita spending of tourists in the province is 1179.49 yuan. The 385 accommodation units included in the statistical monitoring received 62,700 tourists, up 46.75% year-on-year, and realized an operating income of 26,511,300 yuan, up 54.27% year-on-year. The room occupancy rate of the accommodation units included in the monitoring was 80.06%.

China-Central and Eastern European SMEs’ Video Information Exchange and Fair Held in Beijing

  Cctv news(Reporter Li Yinan) On June 16th, China with the theme of "Smooth information exchange and activating enterprise cooperation" — The video information exchange and fair for SMEs in Central and Eastern Europe to resume their work and production were held at the main venue in Beijing and Cangzhou Branch. China was officially launched at the meeting — An online service platform for SMEs in Central and Eastern Europe, and a list of information and activities of SMEs from China and Central and Eastern European countries.

Speech by lu shan, Deputy Director of the European Department of the Ministry of Foreign Affairs

Speech by lu shan, Deputy Director of the European Department of the Ministry of Foreign Affairs

  Lu shan, deputy director of the European Department of the Ministry of Foreign Affairs, said in his speech that with the improvement of epidemic situation in various countries, both China and Central and Eastern European countries are facing new challenges in restoring their economies and ensuring people’s livelihood, and accelerating the resumption of work and production and restoring economic and social order has become the common goal of all governments. For China and Central and Eastern European countries, small and medium-sized enterprises are not only an important source for countries to maintain economic vitality, but also a "main force" to absorb employment, shouldering the livelihood needs of thousands of families in Qian Qian. Since the outbreak of the epidemic, the China Municipal Government has actively taken measures to provide strong support for boosting the development momentum of small and medium-sized enterprises in China from the aspects of expanding total demand and increasing financial support to market players. At the same time, China is also willing to strengthen information exchange with Central and Eastern European countries, build more platforms for SMEs of both sides to resume work and cooperation, and minimize the impact of the epidemic on the development of SMEs in various countries. Lu shan expressed the hope that all parties will focus on strengthening cooperation in resuming work and production, cultivating new growth momentum, making good use of platforms and expanding cooperation, and actively set up a "fast track" for business people from relevant countries to resume work and production in China.

Mario Antuoni, State Secretary of the Croatian Ministry of Economic Affairs, delivered a speech by video.

Mario Antuoni, State Secretary of the Croatian Ministry of Economic Affairs, delivered a speech by video.

  Mario Antuoni, State Secretary of the Croatian Ministry of Economic Affairs, delivered a speech on the cooperation between the two sides. He said that the economy of small and medium-sized enterprises in Croatia is under great pressure due to the epidemic situation, and the cooperation platform between 17 countries in Central and Eastern Europe and China can play an important role, and achieve mutual benefit and win-win through complementary advantages. He believes that this exchange and dialogue is an important manifestation of cooperation and exchanges between the two sides, and hopes to further strengthen China — The economic cooperation of small and medium-sized enterprises in Central and Eastern European countries ensures that small and medium-sized enterprises can rely on stable economic policies and a strong business environment to alleviate the economic pressure caused by the epidemic.

On-site check-in of the participating guests

On-site check-in of the participating guests

  The meeting was hosted by China — Secretariat for Cooperation of Central and Eastern European Countries, China — Sponsored by the Cooperation and Coordination Mechanism for SMEs in Central and Eastern European Countries (led by Croatia), SME Development Promotion Center of Ministry of Industry and Information Technology, Cangzhou Municipal People’s Government, China — Organized by the Central and Eastern Europe (Cangzhou) SME Cooperation Zone, a total of 157 SMEs from China and 135 SMEs and institutions from Central and Eastern Europe participated in the online meeting, and conducted economic and trade negotiations in accordance with the four sections of "Industry, Industrial Manufacturing", "Trade and Investment, Agriculture", "Tourism, People-to-People Exchange" and "Health Care", and signed 29 memorandums of cooperation and reached 19 cooperation intentions.

Central Plains Film Promotion Gala Held

On the evening of December 16th, the Central Plains Film Promotion Gala was held in Luoyang, Henan Province. Guided by the Chinese Film Association, this grand ceremony was jointly sponsored by the Henan Federation of Literature and Art, the China Film Criticism Society, the Luoyang Old Town District Committee of the Communist Party of China, the People’s Government of the Old Town, the Film Education and Industry Development Committee of the Chinese Film Association, and the Film and Television History Committee of the Film and Television Society of China University.

The activity kicked off in the elegant dance "Take the Lotus Pond". At the event site, Zhou Daxin, a famous Henan writer and winner of Mao Dun Literature Prize, spoke warmly and simply to encourage more filmmakers to care about the people and the grassroots. Children’s operas are sung together to inherit the classics, Heluo drum is brilliant, famous singers Yang Chengang and Kan Kan sing enthusiastically, and the dance of "Tang Palace Banquet" brings immersive experience and wins warm applause from the audience.

At the party, movies lead the audience to relive Henan’s history, culture and humanities, which are deep, broad and warm. The films "Yi Shui Luan Shan", "Zhong You" and "Walking Around" won special attention films; The film Jiao Yulu and Shaolin Temple won special tribute films; The films Requiem, My Father Jiao Yulu, Crossing Zhaoguan, Love each other, One sentence is worth 10,000 sentences, 1942, No kidding, Hu Spicy Soup, Make Dog Restless and Peacock won excellent films.

It is understood that in recent years, the old city has thoroughly implemented the new cultural tourism development concept of "subversive creativity, immersive experience, young consumption and mobile communication" proposed by Luoyang Municipal Committee, and fully promoted the mutual empowerment of "film and television+cultural tourism". The holding of this promotion ceremony will further help Henan film art creation practice, boost the high-quality development of Central Plains films, and show the new role of the old city in building a cultural power. (Qiao Yongfeng, Zhao Shuaishuai)

Cross-Strait Neighborhood Fuzhou Community Celebrates Life, Fujian-Taiwan Integration, Revival and Revitalization

  Zhongxin. com, Fuzhou, December 19 (Ye Qiuyun) "Lifelong education is related to the old and the young. It is more meaningful for compatriots on both sides of the strait who live in Jianhua community to promote the construction of a cross-strait integrated lifelong education model demonstration community." On the 19th, Chen Xiurong, honorary president of Fuzhou Taiwanese Investment Enterprise Association and chairman of Fuzhou Xianshi Enterprise Co., Ltd., said in Fuzhou.

The picture shows young people in Taiwan Province performing guzheng in Jianhua Community. Ye Qiuyun

  On the same day, a cross-strait community celebration was held in Jianhua Community, Gulou District, Fuzhou City, Fujian Province. On the stage, performers from both sides of the strait gave wonderful performances; Under the stage, the old "birthday stars" applauded constantly.

  In recent years, with the deepening of social aging in China, the demand for aging education and lifelong education has increased rapidly. In September, 2017, Fujian Provincial Department of Education established Fujian Lifelong Education Service Center based on Fujian Open University, and carried out lifelong education research, management and service for the whole province of Fujian.

  "We found that the elderly have a strong willingness to accept new things, and their enthusiasm for learning is also very high." Chen Cheng, the teaching affairs department of Fujian Lifelong Education Service Center, said that from February to November, 2023, the project of "Helping the Elderly into Communities with Wisdom" had entered 31 communities in Fuzhou, delivered 108 classes and served more than 3,000 elderly students offline.

  Cross-strait lifelong education exchanges and cooperation began with adult education, and now it has extended to continuing education, lifelong education, learning city, community education, education for the elderly (old age, old age) and so on. At present, the sub-district office of the Ministry of Water Affairs, Jianhua Community and Fujian Lifelong Education Center are jointly building a cross-strait integrated lifelong education model.

  "In the future, we will send seven teachers from Taiwan Province to teach in Jianhua Community, including handicrafts, psychological counseling, family education, guzheng and pipa." Tan Jiaming, director of the Cross-Strait Youth Research Center of the Committee for the Care of the Next Generation in Pingtan Comprehensive Experimental Zone, one of the organizers of the event, said.

  At present, the cross-strait integration lifelong education center is under construction. As the head of the Preparatory Committee of the Cross-Strait Integration Lifelong Education Center, Yu Jianfeng said that under the guidance of Fujian Lifelong Education Service Center, in the first three months, they had carried out normalized cross-strait integration style training and exchange in Jianhua Community, and students from both sides of the strait studied calligraphy, Ba Duan Jin, yoga and other courses together. "Today’s activity is just one of the links. It has organized cross-strait community residents to celebrate their birthdays together, bringing closer ties between the neighbors on both sides of the strait."

  Chen Xiurong also believes that sending young people from Taiwan Province to the community can make cross-strait integration more active, closer to people’s daily life, and more acceptable to compatriots on both sides of the strait for cross-strait exchanges and integration. (End)

9 am! AFC executives announced major news: Congratulations to China Football! The fans cheered in unison

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Title: Rekindle the Blood: The Road to the Revitalization of China Football and the Asian Charm of Badminton When the hope of China Football is far away in the international arena, a sudden news is like a dawn, which breaks the dawn and illuminates the hope of China Football Revitalization. This is not only an exciting news, but also a confirmation of the deep belief of hundreds of millions of China fans. Let’s open a new chapter in China football and Asian badminton, which is a story about perseverance and continuous progress.

1. China Football: Preface to Challenge, Reform and Revitalization In the history of China football, we witnessed many tragic scenes. Our players wore battle shirts and sweated, and countless setbacks failed to break their progress. But this time, the meeting between AFC President Salman and China Football Association President Song Kai was like a long-lost rain after a drought, which injected vitality into China football.

President Salman’s full support is not an empty slogan, it indicates the recognition and expectation of China’s football reform in international football. This is not only an opportunity, but also an important task, a commitment to history and to hundreds of millions of China fans.

Second, the expectation of fans and the cultural connotation of China football. The spirit of China football is far more than a 90-minute game. It is related to a culture, a kind of perseverance and unity and cooperation deeply rooted in the bone marrow of the Chinese nation. Our fans expect not only the victory of the game, but also the embodiment and inheritance of this spirit.

Third, the witness of history: China’s tenacious spirit. Every struggle in adversity and every competition is the best interpretation of China’s football spirit. This spirit is our precious wealth. It tells us that no matter how powerful our opponent is, we will never give up.

Fourth, unite as one: the unchangeable principle of China football. Within the China football team, unite as one is an eternal theme. This unity can help us overcome difficulties in international competitions and create miracles in domestic leagues.

5. Enterprising mentality: The transformation and breakthrough of China football. From the introduction of coaches to the training of players, China football has been constantly trying and reforming. This enterprising mentality is our best weapon in the face of international competition.

6. Badminton in the Asian Games: A venue for displaying Asian charm. Let’s take a look at badminton events in the Asian Games. This is not only a sports competition, it is an exchange of cultures and skills of Asian countries, and it is also a concentrated display of badminton charm.

Vii. The Beauty of Competition: A Review of Badminton Events in the Last Asian Games. In the badminton events in the last Asian Games, the outstanding performance of players from various countries showed the world the level of Asian badminton. Every swing, every leap tells the dream and sweat of Asian badminton players.

Badminton in China: The embodiment of honor and team spirit. Every minute and second of the China team on the court is telling honor and responsibility. Our athletes make friends with the ball and promote peace with the game, which embodies the team spirit and the principle of friendship first in badminton.

Cultural exchange of badminton events in the Asian Games The Asian Games is not only a sports feast, but also a bridge of culture and friendship. In badminton competitions, we saw mutual respect and learning in different cultural backgrounds.

X. Looking to the Future: A New Journey of Asian Badminton With the continuous development of Asian badminton, we look forward to seeing more Asian faces on the international stage in the future, and we also hope that this sport will continue to spread its unique charm.

From China football to Asian badminton, we see not only the fierceness and beauty of sports, but also the depth and breadth of culture behind sports. Let’s hope that in the future, China football and Asian badminton will shine on the international stage, bringing more excitement and encouragement to sports fans all over the world.

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Feminism, do you have to "force" women to become queens?

Text/Jin Cuodao Channel

"Riding the wind and breaking the waves" entered the 3.0 era.

The rising path of the term "Sister Lang" is very similar to that of women in this era.

It seems that since the first two years, a kind of feminism against traditional people has reached its climax."Feminism" and "mistress" have repeatedly become marketing terms with their own topics.

Under this momentum, women seem to have to meet the new expectations of society in order to be worthy of the title of "women of the new era" and deserve praise; In some marketing tones, women seem to be great enough only if they are independent and powerful.

As time goes on, we can see that the marketing that can make women "buy" gradually decreases, and her consumption seems to have entered a "weak period".

The reason is that the over-hyped "female gaze" and the "overcorrection" in order to seize the feminist slogan are revealing more and more problems. Many marketing slogans that seem to advocate women’s interests have imposed more shackles on women.

Female marketing is becoming more and more difficult, and many enterprises that want to seize the dividend of the times seem to be in a dilemma.

In this slightly embarrassing state, how can brands better solve the problem if they want to enter women?Euler, a car brand that loves women more, launched a special "confession" in the past 520 and handed in a high score answer sheet.

Looking back at the general marketing ideas when women’s topics just emerged, most of them are "independent you are the most whispering", "confident you are the most beautiful" and "free you are the most noble" and so on.

Although it is true, independence, self-confidence, freedom, etc., these words should imply sincere yearning for beauty, but when they become empty "please" that only exists in slogans and floats on the surface, they are not tying new burdens to women.

The frenzied marketing trend went down, and even the word "woman" on Women’s Day was once kept secret, and instead it was called "goddess" and "queen".

Since the beginning of this year, the marketing campaign with crazy momentum in the previous two years seems to have begun to be less intense, and the topic is far less sharp than before. The female theme that once "exploded per capita" no longer appears in the screen.

It is not so much that people are getting tired of women’s topics as that the society hates the routine marketing campaign.

of course,There are still some "heart-wandering" marketing cases quietly out of the circle.

Polaiya said: "Gender is not a boundary, but prejudice is"; Zhiben said: "I want to be what I want to be"; JD.COM said: "Her unknown side, every side is amazing"; Hua Xizi asked: "How do we reach the balance?" … Brands no longer praise women blindly in order to attract people’s attention, but dig, discover and affirm their unique qualities in a gentle way, and finally land on women’s actual pain points and growth demands.

Just past May 20th, the pre-sale conference of Euler Ballet Cat "Come for Love" also confirmed this trend.

Are women and cars inherently lacking in tacit understanding? I’m afraid not. By 2021, the number of female drivers in China has reached 162 million, accounting for 33.68%. With the rise of women’s demand for car purchase, her voice is eager to occupy a place in the automobile field, but unfortunately, such rights are still relatively lacking.

This is the pain point that Euler is facing directly.It is under the dedicated determination to "love women more" that Euler’s first female-only car, the ballet cat, arrived.

What kind of car do women need? Let women say:

The exclusive female research team of ballet cats unveiled at the pre-sale conference is the first in the industry. They come from various fields related to women’s life, such as fashion, jewelry, home, mother and baby, and make comprehensive suggestions for the design of ballet cats.

Is there a tacit understanding between women and cars? Let her feel for herself:

Ballet Cat sincerely invites AoDingwen, a national first-class actor and young dancer, to interact with the ballet cat at the pre-sale conference as a representative of elegant women, so as to fully show the elegance, fashion and thoughtfulness of the ballet cat to women.

As Wang Weiwei, CMO of Euler Auto, said at the pre-sale conference of ballet cats: "Euler makes cars for women, and the origin of thinking is not narrow feminism, not encouraging women to live, but making women better become women, gentle and firm, romantic and beautiful, and harvesting the softness and happiness they deserve."

In other words,Women don’t need to be taught how to be women.

We must admit that the natural differences between men and women in physiology and psychology, including vision, body feeling and emotion, are the best solutions to help women find themselves. It is precisely because Euler had such an understanding a long time ago that the ballet cat is what it is today.

People have an eternal pursuit of beauty, and the aesthetic concept of elegant renewal of ballet cats explains the aesthetic that is more in line with women’s pursuit. The use of arcs conveys a soft and elegant aesthetic feeling, and with a retro attitude, it interprets the fashion trend that is out of date; Dingbai, Azure, Rice Glaze, Junxia, Morning White, Golden Wind and Jade Dew, the official six colors condensed the glaze essence of Song Dynasty porcelain.

From the east to the west, from the classic to the trend, the ballet cat subverts the traditional masculinity in terms of automobile design, and from the perspective of women, this temperament complements each other.

At the same time,Ballet Cat has also reconstructed a deeper concept of "female friendliness" for cars, and we can see the "connotation" tailored to the needs of female segmentation in it.Workplace beauties, omnipotent mothers, beautiful girlfriends … What inconveniences do women face in different roles and different life scenes?

When commuting or dating, the ballet cat can be a mobile dressing room. The oversized cosmetic mirror with LED light source and the cosmetic box at hand are very convenient. You can also take a selfie in the car when you are in a good mood.

Driving with cold hands and physical discomfort during the physiological period, the ballet cat can be a warm man with intimate companionship, and the seat, steering wheel and air conditioner can be activated by voice control or one button to be surrounded by warmth;

When taking care of children, the ballet cat with children’s mode turned on can be a good helper, so that mothers can check the children’s situation in the car in real time while driving, reducing potential safety hazards;

There are also functional systems designed for actual scenes, such as braving the wind and waves mode and goddess mode …

The exclusive seat designed based on women’s ergonomics, the steering wheel size set for women’s shoulder width and palm size data, and even the angles of the seat, steering wheel and dashboard are precisely adjusted for women’s physiological data …

These are the answers that ballet cats give to women—Exclusive preference.

Undoubtedly,The current female consumption is still in the dividend period.So can this dividend period last for a long time? The answer is actually yes.

Since the beginning of this year, the battle of brand marketing seems to be much milder, but the consumption trend of her economy is still strong. The "Tik Tok 38 Festival" data report shows that the number of female consumers increased by 115.6% year-on-year.

In the automobile circle, with the increasing demand for women to use cars, the "female-only" tailored for them has just ushered in the ballet cat, a real new force.

At the pre-sale conference of ballet cats on May 20, Euler officially announced that the pre-sale price range of ballet cats was 193,000-223,000 yuan. Once the pre-sale was opened, it achieved good results. It is conceivable that the volume of women in the field of automobile consumption still has a huge room for explosion.

However, if you want to really reach the heart of women, you need the brand to focus on exerting force;About the female theme of marketing, it is a "long-term doctrine" that needs the brand to dig deep.

Euler’s determination can be seen from the moment when the official announced "a car brand that loves women more". Euler’s first female-only car, the ballet cat, is a key step for Euler to enter a new era of female marketing, and it is also a new starting point for Euler’s brand to rejuvenate and improve.

"Today’s consumer market, not win in the big and complete, but win in the small and specialized.The more focused you are, the more you will win.Dong Yudong, CEO of Euler Auto, said this.

Conclusion:

Although the current female theme is sensitive, "her power" is still a trump card. In order to really break the so-called "weak period" of marketing, marketing ideas must first be put in a correct position.

Slogan-style touting may make people "go to the top" for a while, but rhetoric divorced from reality will never really reach people’s hearts, and the dream bubble away from reality is doomed to burst with a poke.

Because women are kidnapped by these slogans, it’s hard to tell whether they should follow their own heart to realize themselves or adapt to the new expectations of society. What brand marketing can do is not to draw a big "cake" for women, but to think about what it can do for women.

"Love her" is not to forcibly shape her into what society expects.

But let her have more room to turn around in this world and find her own light with her.