Xiaomi Auto officially released: A-share hammer suppliers have exceeded 70.

On the afternoon of December 28th, Xiaomi Auto held a technical conference with the theme of "Technology Leaping, Man and Vehicle Integration". Lei Jun, founder, chairman and CEO of the group, previously said, "This time, only technology will be issued, and no products will be issued."

Since 2021, the car-making business that "gambles" on Lei Jun’s lifelong reputation is about to shine from ideal to reality after 1000 days of deep cultivation. During the car-making period, Lei Jun also compared more than 150 friendly car models. Then, what black technologies will Xiaomi car be listed soon? And which suppliers jointly support the technical base? On the basis of the press conference, Xiaomi automobile suppliers listed on A-shares may bring us some answers.

There are more than 70 A-share suppliers.

In 2023, China’s automobile industry experienced ups and downs. Under the extreme price war of new energy automobile enterprises, fuel vehicles were in a dilemma of attack and defense. Not only that, some new automobile-making forces also fell behind in the competition because they could not keep up with the market pace. The industry predicts that the competition in the automobile industry will be more intense in 2024.

In this context, the market is inevitably more worried about Xiaomi, which has been officially announced for three years and has not yet launched a production car. However, Xiaomi’s past successful experience has made the market look forward to it.

On November 15th, Xiaomi SU7 Max pure electric car and SU7 pure electric car officially landed in the 377th batch of "Announcement of Road Motor Vehicle Manufacturers and Products" issued by the Ministry of Industry and Information Technology, which means that Xiaomi Automobile is not far from listing. According to market news, Xiaomi Automobile plans to load 300 vehicles in December, and make full preparations for batch delivery next year.

However, in addition to the information disclosed by the Ministry of Industry and Information Technology, Xiaomi Automobile has not disclosed more product information at present, and the technical conference held on December 28 will undoubtedly become the closest contact between the market and Xiaomi Automobile before mass production delivery.

Lei Jun also introduced a series of leading technologies of Xiaomi SU7 at this conference. Such as ultra-high-speed motor (V8s speed reaches the highest speed of 27200rpm in the world), 871V high-voltage platform, CTB integrated battery pack (volume efficiency reaches the highest 77.8% in the world), the first battery cell inversion technology (self-built battery pack factory), high-efficiency dual-mode heat pump, three-heat source step-by-step heating technology, millet super die-casting technology (9100T: millet Titan alloy, 72-in-1 integrated die-casting floor, three-stage rear). Automatic driving (zoom BEV, super-resolution occupancy network, urban navigation NOA, valet/mechanical parking, end-to-end perception and decision-making integrated model), intelligent cockpit, platform architecture, etc.

As the saying goes, "one hero and three gangs", Xiaomi Automobile still needs the support of supply chain enterprises in the above innovative technologies. So, which suppliers have become the core base of Xiaomi Automobile’s black technology? A-share listed companies are the representatives of leading domestic enterprises. According to incomplete statistics, at present, there are more than 70 millet suppliers in A-shares. In addition to nearly 50 companies that have been disclosed before, nearly 30 concept stocks have been hammered recently.

This part of the new enterprises mainly include:, Sinomach, Hausen,Wait.

Among the new concept stocks, there are smart cockpit suppliers such as Desai Siwei, and chassis supporting enterprises such as Jinrong Tianyu. However, Lei Jun said that Xiaomi SU7 is currently in the trial production and climbing stage, and it will take several months for it to be officially listed. Affected by this, Xiaomi automobile suppliers are still in the stage of small batch supply as a whole. Jingwei Hengrun said that it is expected to achieve mass production as early as 2023.

"The whole ecology of people, cars and homes" is officially closed.

In addition to the 73 A-share listed companies and 2 Hong Kong-stock listed companies that have been hammered as above, according to incomplete statistics,、TCL、35 A-share concept stocks may have also entered the supply chain of Xiaomi Automobile, and the supply situation remains to be further disclosed by enterprises.

but, Xinsong(rights protection),Although the concept stocks that have attracted much attention have not participated in the supply of Xiaomi cars at present, there may be some variables in the future as the mass production of Xiaomi cars approaches.

In addition, Xiaomi also made a lot of investment layout before the official announcement of building a car. Among them, in the weakest automobile chip field in China, Xiaomi has participated in the creation of shares, Shanghai Xuanjie Technology, Jieping Semiconductor, Feikun Semiconductor, Shenzhen Core Energy, Microcapacity Technology, Kangzhi Integrated Circuit, Qixin Micro Semiconductor, Jingwei Qi Li, Zhanxin Electronics, Shanghai Hangxin,Intelligent, Yuntu Semiconductor, Core Bitmicro,, Mingqi Sensing, Weizhao Semiconductor, Huajing Sensing, Sirui Technology, Changjing Technology, Jingshi Intelligent,, core technology,Semi-conductive, must be easy to micro, Angruiwei, smart micro,, Nanxin Semiconductor, Huaying Microelectronics, Voda Semiconductor,A large number of enterprises, such as Zhuhai Core Test.

In the field of power battery materials, Xiaomi is also Ruilong Technology, Xinchen New Materials, Tianmu Pioneer, Sodium Energy, Farnlet, Weilan New Energy, Honeycomb Energy,, Zhongchuang Singapore Airlines,Shareholders of companies such as Weilan New Energy are expected to become new suppliers in the future with the maturity of solid-state battery technology, although the new cars to be listed soon do not use the products of investment companies.

In addition, with the gradual realization of the electric layout of the car, intelligence has been accelerated. Lei Jun said that Xiaomi Automobile will enter the first camp in 2024, and the market is also full of interest in the intelligent driving ability of Xiaomi’s new car. It is understood that the intelligent driving multi-sensor fusion scheme of Xiaomi Automobile is provided by Continental Core Intelligent Driving, a subsidiary of Continental Group, and its geometric partners are also equipped with intelligent driving schemes. In addition, Xiaomi also invested in industrial chain companies such as sagitar Juchuang, Zhuifeng Automobile, Sain Leading, Aitek, Lice Technology, Zejing Electronics, Zongmu Technology, Botai Car Network, Beixing Photon, Momenta Magic Gate Tower, and Zhixing.

In view of the demand for automotive electrification and intelligent incremental devices, Xiaomi has also invested in industrial chain enterprises such as Yingzhi Thermal Management Company, Tongyu Automobile, Jiong Yi Electronics, Kelbo, Zhilv Technology, Haizhibo Electronics, Linding Optics, Weimar Automobile, Energy Chain Group, Aoyix, Xpeng Motors, Xinan Digital, Konghui Automobile and Shendong Technology, covering thermal management, intelligent braking system, charging service and so on.

It is not difficult to see from the above introduction that the layout of Xiaomi Automobile has covered the fields of vehicle manufacturing, automobile chips, materials and autonomous driving. On December 27, Lei Jun issued a document saying that the R&D team of Xiaomi Automobile has reached more than 3,400 people. Intelligent electric vehicles are the integration of automobile industry and consumer electronics, and the technical accumulation and experience in consumer electronics also help the strength of Xiaomi Automobile. With the upcoming release of Xiaomi Automobile, Xiaomi’s "all-ecological environment of people and cars" is officially closed.

Jiweiwang

On-the-spot investigation of Xiaomi Automobile Factory: The current daily production capacity is less than 300 vehicles, and the supplier said that "the requirements have been received"

The reporter walked into the Xiaomi Automobile Production Park in Beijing Economic Development Zone, and the rows of Xiaomi SU7 parked neatly in the square were visible. When the reporter visited, he found that at present, Xiaomi Automobile Factory is still advancing according to the single-shift production system and has not worked overtime. "After communicating with the person in charge of Xiaomi Automobile Factory, I learned that the existing daily production capacity of Xiaomi Automobile Factory is less than 300." The above-mentioned Xiaomi automobile supplier revealed to reporters. The above-mentioned Xiaomi automobile supplier also said that a few days ago, Xiaomi automobile issued a demand to suppliers to increase production capacity. He went to Xiaomi automobile factory this time to do production capacity evaluation. "After understanding, I found that even if our suppliers can provide accessories, it is difficult for Xiaomi Automobile Factory to achieve rapid increase in production capacity in a short time." The above Xiaomi automobile supplier said. According to several suppliers of Xiaomi Automobile, Xiaomi Automobile has increased its annual production capacity demand to 120,000 units in 2024. In this regard, the reporter verified the Xiaomi Group, but as of press time, no response was received. (per meridian)

Domestic games blow the horn to the sea

  In recent years, actively promoting game products to the sea has become a key strategy for the development of many game companies. It is understood that traditional game companies such as FunPlus, IGG and Zhixingtong, whose game products are popular all over the world, have been deeply cultivated overseas for many years, and have rich strategic experience and performed well. For example, IGG’s popular game "Kingdom Era" has won the best-selling list in the App Store in 85 countries and regions for more than two years, and its global revenue has exceeded 825 million US dollars. Not only big manufacturers have the ability to open overseas markets, but also some small domestic manufacturers focus on deepening the segmentation field and occupy a good market share in overseas markets.

  Domestic games going to sea is the development trend of the industry.

  The effect of game companies going out to sea is gradually emerging. According to the App Annie report, from July 2012 to June 2018, the comprehensive downloads of China mobile games in the App Store outside China exceeded 14 billion times. In the first half of 2018, the comprehensive revenue of iOS and Google Play increased by more than 40% year-on-year; Comprehensive user expenditure exceeds $16 billion; There are more than 4,400 games on APP Store and Google Play in markets outside China, among which nearly 900 games are released by publishers in China whose users spend more than US$ 1 million.

  Compared with literature, film and television, animation and so on, games have more universal entertainment functions, and the cultural differences they need to cross are relatively small. In the past six years, domestic games have been frequently put out to sea, which also reflects the vigorous development of the export market of China’s cultural industry.

  The game is hot in the sea, which is no longer limited to Hong Kong, Macao and Taiwan, Southeast Asia and other areas with similar user attributes, but also expands the mature game market in Europe, America, Japan and South Korea. In fact, the number of overseas high-quality paying users is even larger, and the game grading system is more perfect. Therefore, in order to avoid large-scale domestic games and strong competition, many game manufacturers have actively deployed to overseas markets, forming a trend of all-round industrial development.

  Global game downloads, user spending and participation continue to rise.

  According to App Annie’s data report, from the first half of 2016 to the first half of 2018, the global game download volume of iOS and Google Play increased by 30%, the global game user expenditure increased by 55%, and the global game usage time increased by 30% only for Android phones.

  According to the China Game Industry Report from January to June 2018, the overseas sales revenue of online games independently developed by China in the first half of the year was US$ 4.63 billion, a year-on-year increase of 16%. The overseas market has grown nearly 15 times in five years.

  The double income of China’s game industry in overseas markets depends on the change of its world status. Since its development for more than 20 years, the game production has been upgraded from "Made in China" as an early supplier to "Created in China" now, from focusing on the rough expansion in quantity to paying more attention to independent innovation, focusing on building the leading edge in brand and technology, and bringing the China brand to the global stage with more international ideas and methods.

  In the strategy of going to sea, China has gained full cultural self-confidence in terms of technology accumulation, talent training, capital supply, creative ideas and cultural details, and the gap between it and the global game industry is getting smaller and smaller, even exceeding the average level of global games in some aspects. At the same time, under the environment of "China culture fever", the game went out to sea to show the richness of Chinese culture to users around the world more closely.

  China’s game publishers have made outstanding achievements in the Asia-Pacific market.

  According to App Annie’s data report, the Asia-Pacific region plays a leading role in the overseas expansion of China’s game publishers. First of all, the game payment mode in overseas countries is very mature, especially the payment base of high-quality users is relatively stable, and this payment habit of players also makes the cash flow of game companies tend to be stable. The average payment rate of Japanese players in the Asia-Pacific region is over 60%, and the average annual cost is $312.97; American users’ payment habits have long been developed, and they can get high income under a certain market accumulation; Russia and the Middle East also have a lot of room for growth.

  Secondly, India, the second most populous country in the world, has made great contributions to the overseas downloads of China’s game publishers. Compared with Europe and America, China and South Korea, which have profound game culture, are more likely to accept the export of’s cultural industry, and their own game industry is mature, the rules are transparent, and the per capita consumption level is high, so it is easier to input games with the help of cultural resonance. At the same time, many factors, such as the increase in the export volume of smart phones in China, have helped more mobile game applications to enter overseas markets through pre-installation.

  Heavy games lead global game participation.

  In the first half of 2018, according to the data of domestic games in the global gamer participation, the data proportion of game categories varies greatly among countries. In some Asia-Pacific regions, such as Thailand and the Philippines, 98% of players prefer to play heavy games, while Indonesia’s players also have as high as 96% participation. The market of light and moderate games is very weak, but only Japan has a 58% share in the field of moderate games, which greatly exceeds that of other countries in the same period.

  Looking at the feedback from users in the global market, moderate and heavy games are the main direction for China game manufacturers to push overseas markets. The reasons are as follows: First, compared with the light game playing system, moderate and heavy games are more complicated, and the theme types are more diversified, emphasizing antagonism and sociality among players, and it is easier to obtain user retention rate. Second, light games are easier to use and have wide user coverage, but the player’s viscosity is low. Moderate and heavy game users have deeper content, higher player loyalty and stickiness, and are more likely to form a specific user target group. Third, moderate and heavy game development costs are higher, profitability is stronger, and the life cycle of the market is longer. Therefore, domestic game manufacturers are more willing to invest in medium and heavy game products that can make long-term profits.

  It is understood that heavy games are mainly action games, role-playing games and strategy games; Moderate games are mainly arcade games, card games and racing games; Light games are mainly leisure games, educational games and music games.

  According to the above data of App Annie, in the first half of 2018, the top four overseas users of domestic games were heavy games. The traditional game companies in China, represented by IGG’s Age of Kingdom, FunPlus’s Age of Firearms, King of Avalon: Battle of the Dragon, and Zhi Xingtong’s Disputes over Kings, have been committed to the global research and development, global market and global operation of games for many years, and accumulated valuable and profound.

  The overseas distribution of domestic games has also put forward higher requirements for the game industry itself. Not only need to have super-high technical support, exquisite image quality display, localized intimate service, but also need to have novel creative self-research ability and fine product operation ability. Through the research and analysis of user groups’ big data, it has become the core element of the game market to enhance the comprehensive competitiveness and prolong the game life for product distribution. Domestic games are bound to bear rich fruits in a high-quality and demanding environment. (Reporter Wu Min)

Online games are addictive and forced to chat naked … The safety of online use for teenagers’ holidays deserves attention.

  The safety of teenagers’ holiday internet is worthy of attention.

  Our reporter Zhou Xiaopeng

  With good results in the senior high school entrance examination, Xiao Zhang, who lives in Shijiazhuang, Hebei Province, was successfully admitted to the target high school, but before long, this joy was replaced by constant quarrels between him and his mother. In the mother’s view, during the holiday, Xiao Zhang was either a computer or a mobile phone every day, and spent too much time indulging in the Internet. Xiao Zhang, on the other hand, is quite opposed to this: I finally have a holiday to relax, so why can’t I play more mobile phones and games?

  In fact, for this generation of teenagers who were born with a mouse and grew up with their mobile phones, the internet has become an indispensable part of their lives, especially when they enter the holidays, and the time spent touching the internet has increased greatly, making it easier for them to indulge in the internet and cannot extricate themselves. In addition, because teenagers generally lack social experience and don’t know how to protect personal privacy, they are more vulnerable to bad information, online fraud and even illegal acts on the Internet.

  Experts told the "Legal Daily" reporter that when children enter the holiday "mode", they can spend more time online and relax their entertainment appropriately, but they must make reasonable plans and not be "cyber slaves". Schools and parents should actively guide teenagers to surf the Internet healthily, so as to use the Internet safely, in a civilized and healthy way.

  Prevent online game addiction

  Looking up at the computer, looking down at the mobile phone, regardless, playing games all night, this is a true portrayal of many teenagers’ holiday life. In June 2018, online game addiction was officially declared as a mental illness by UNESCO. Statistics show that teenagers between the ages of 12 and 16 are high-risk groups of Internet addiction. The proportion of global teenagers who are over-reliant on the Internet is 6%, and the proportion in China is close to 10%.

  When he noticed this data, Zhang Rucai, a deputy to the National People’s Congress, was really shocked. "The bad content of online games is imperceptibly affecting teenagers." Zhang Rucai told reporters that the development and operators of online games only seek to maximize economic benefits, which has caused unhealthy online games to become a public hazard that destroys the physical and mental health of young people.

  In 2018, Zhang Qingbin, a representative of the National People’s Congress, received a petition signed by many parents on strengthening the management of online games and legislating as soon as possible, calling for legislation to save many children, which made him systematically pay attention to the problem of teenagers indulging in online games. Zhang Qingbin said that he really felt the seriousness of this problem in his hometown in rural areas. "Many teenagers drop out of school early because they are addicted to online games and become idlers. There are also many teenagers who have all kinds of psychological problems and even make some excessive behaviors because they are addicted to online games." As a result, Zhang Qingbin launched research, went deep into schools and communities to listen to the voices of the masses, and consulted with departments such as culture and online information to understand the situation. "Many online games design various links according to people’s psychological needs, and induce players to fall into addiction layer by layer, which is difficult to resist the temptation for teenagers’ immature psychology." Zhang Qingbin said.

  In medicine, internet addiction is a clear concept, which usually refers to indulging in online games. When online games are stopped, withdrawal symptoms such as irritability, anxiety and sadness appear. Lose interest in other hobbies before, even if you understand the impact of the game on yourself, you still focus on the game; Use online games to escape or relieve negative mood.

  In the view of Xiao Zhang’s mother, Xiao Zhang has already had some symptoms of Internet addiction. "The child’s addiction to the Internet not only leads to the damage of the parent-child relationship, but also aggravates the parent-child conflict. More seriously, his daily life rules are completely broken, and he is afraid that a holiday will cause him various psychological obstacles." Xiao Zhang’s mother said.

  Beware of illegal network infringement

  "Can you send me a nude photo of your bust? I promise to treasure it myself and not let others see it." Last winter vacation, Xiaomei (a pseudonym), a 14-year-old junior high school student, met a small town (a pseudonym) who claimed to be 15 years old on a short video App. After the two sides closed each other, the exchange was transferred to QQ. Just after half a month of understanding, the town made such a request to Xiaomei for the first time.

  Although she was worried, Xiaomei agreed to the other party’s request, and this became the beginning of a nightmare. Since then, the town has been making unreasonable demands, from naked photos to naked videos, and the original pleading has also become a threat.

  Xiaomei’s reticence and trance made her mother discover the clue. After repeated questioning by her mother, she confessed everything, and Xiaomei’s parents immediately called the police. The police of the Criminal Police Brigade of Qiaoxi Public Security Bureau in Zhangjiakou City, Hebei Province, who was in charge of the case, launched an investigation through the QQ number of the suspect and quickly locked the suspect Yang and arrested him.

  The police found out that Xiaomei’s so-called friend town was completely fictional by Yang, and the school, information and photos were all false. Yang’s real identity was from Tianjin, born in 1978, married and had a criminal record of theft. Yang often chats through various online social software and chooses a minor like Xiaomei to cajole and threaten, and Xiaomei is not his only chat object. At the end of March this year, Yang was prosecuted by the People’s Procuratorate of qiaoxi district, Zhangjiakou City for allegedly molesting minors.

  "It is best for minors not to make friends online." In the preliminary investigation, faced with the interrogation of the prosecutor of qiaoxi district Procuratorate in Zhangjiakou City, who was in charge of the case, Yang confessed his illegal behavior, and also said that minors should take warning. On June 12, the court made a first-instance judgment, and the defendant Yang was convicted of child molestation and sentenced to two years and six months in prison.

  Not only that, because teenagers’ physical and mental development is not fully mature, their vigilance is low, and they are easy to trust others, so they can easily become "things in the bag" of cyber criminals. In addition to browsing unhealthy web pages and contacting bad information on the Internet, all kinds of fraud such as false enrollment, part-time job, recruitment, etc. often target at the student group. For example, defrauding the client’s funds in the name of online billing is a common online fraud method used by scammers during the summer vacation. In fact, these fraudulent means are not novel, but they have long appeared in holidays, and students are deceived every year.

  "Don’t click on pop-ups and unknown links that appear in the process of surfing the Internet at will. You should be vigilant when making friends online, don’t expose your own and others’ private information, don’t threaten, insult or slander others on social platforms, don’t make or spread unconfirmed information, and stay calm and confident when encountering cyber bullying, and communicate with teachers or parents in time … … These should be common sense when teenagers touch the net. " Zhang Qingbin said.

  Guide children to use the net safely.

  Wu Guiping, chief of juvenile criminal prosecution department of qiaoxi district Procuratorate in Zhangjiakou City, said that Internet social interaction is widely used now. As parents, they should pay more attention to their children’s mental state and make friends, and make timely safety education, let them know the uncertainty of online friends through equal communication, and tell their children the principles of making friends in the virtual world. If you don’t tell each other your real identity information easily, you can’t send photos and videos involving privacy to each other.

  "Parents should also consider the psychology of adolescents. They are no longer satisfied with their parents’ care and love, but have more needs to communicate with others. I hope that friends with similar aspirations and interests can’t blindly suppress this desire to make friends. We must guide and help them correctly and inform them of the bottom line and principles of communication." Wu Guiping said frankly.

  In fact, the network security literacy level of minors is closely related to personal personality factors, family factors and school environment. In addition to preventing internet addiction and using the internet scientifically and rationally, protecting personal information, spreading positive values, not believing in rumors and not spreading rumors should also become the proper meaning of safety education for minors using the internet. In this regard, both family education and school education should actively make up a lesson.

  According to Chu Zhaohui, a researcher at the Chinese Academy of Education, minors have realized the convenience of the Internet early, but they have no independent ability, which is the main reason for Internet addiction. "For parents, it is necessary to give their children a sense of rhythm in regulating the use of the Internet, such as giving them a fixed time to browse the Internet every day and giving guidance to what they browse, so that they can form their own ability to plan their lives as soon as possible." Chu Zhaohui said.

  Chu Zhaohui believes that at present, in most primary and secondary schools, mobile phones are forbidden to be brought into the campus. How to spend their spare time and holidays is a test for students and parents. "Some parents will regard mobile games as a reward for their children. I think this is a misunderstanding. It is very important to enhance children’s autonomy and enrich their lives. "

  At this year’s National People’s Congress, Zhang Rucai and Zhang Qingbin both put forward suggestions on strengthening the management of online games and legislating as soon as possible, and suggested that the National People’s Congress Standing Committee (NPCSC) should introduce the online game management system to protect teenagers’ physical and mental health, the network protection law for minors and other relevant laws and regulations as soon as possible.

  "It is necessary to strengthen government supervision, improve the online game real-name authentication system, and purify the online game content and network environment." Zhang Qingbin said that we can learn from the examination and approval system for film and television works, strictly examine and approve online games, and at the same time introduce functions such as "face-brushing camera" to prevent registered users who do not match their actual identities from logging in.

  Relevant experts pointed out that during holidays, parents should guide their children to establish correct network values and teach them to learn the behavior of using the internet safely. Parents and children can discuss and formulate mutually acceptable online time, which will not affect their daily life and rest, so as to establish a good time concept; Parents should pay more attention to their children’s online process, listen more and admonish less, avoid damaging the parent-child relationship with critical words, spend time with their children, and cultivate their interest in the real world, instead of focusing on the virtual online world.

CCTV.com


Special topic: special action against online obscenity and pornography

    On April 15th this year, our province launched a special campaign of ten departments to jointly crack down on online obscenity and pornography according to law. By May 15th, our province had closed 40 columns and websites, cracked 4 cases of online obscenity and pornography in Handan, Cangzhou and Xingtai, and arrested 7 suspects.


    On May 17th, Handan Public Security Bureau held a press conference to report the case of cracking the pornographic website "Qing Qing 99".


    1. In order to make money, four people set up pornographic websites.


    ■ 24,000 yuan for equipment


    "I just want to make money." On May 18th, at Handan Detention Center, the website of "Love 99" stood in Changjiang and said that the purpose of building the station was straightforward.


    The 34-year-old Jiang has only a primary school education, but he likes chatting on the Internet very much. In June 2006, a netizen of Jiang opened a website called "Love 99" to organize pornographic performances on the Internet. Jiang was also pulled in as an agent, and the selling card took money from it.


    It was during these days as an agent that Jiang made a small fortune, mastered the technology and operation means of making pornographic websites, and met Yang, Li, Duan and others who would cooperate with him in the future.


    Being able to chat online and make a lot of money, Jiang seems to have found the excitement.


    In August 2006, after the "Love 99" website was closed, Jiang had the idea of building his own website. After consulting with Yang, Li, Duan and others, it hit it off. Jiang invested 24,000 yuan to buy equipment, became the stationmaster and managed the website, and Yang, Duan and Li acted as agents to organize the development of members.


    ■ Charge according to the degree of nudity.


    From the video chat page of "Love 99" provided by the police, the author can see that roses, cars, villas and so on represent different points. The more gifts members give, the more explicit the actions of women who perform pornographic performances, and the performance is clearly marked on the page.


    "It is profiteering to engage in pornographic websites." Deng Xuefeng, captain of the investigation brigade of the network supervision detachment of Handan Public Security Bureau, calculated an account for the author.


    As a stationmaster, Jiang designed a virtual card by himself and sold it to the agent at the price of 100,000 "e-coins" in 35 yuan, and the agent then sold it to members at the price from 35 yuan to 60 yuan. Members can use "e-coins" on Jiang’s website to buy virtual gifts representing different points, such as roses, cars and villas.


    ■ Profit of more than 30,000 yuan in 6 months.


    The strict division of labor and pornographic performances made the popularity of this website soar quickly. Statistics from the public security organs show that only from the current accounts of an online bank in Jiang, more than 4,000 registered members are involved, and the number of online users is up to more than 200.


    Deng Xuefeng told the author that the development of this kind of chat website is like snowballing. When one person pulls another person, it will get bigger and bigger and earn more and more. The scale of Jiang’s website is not large. Although it is only less than 6 months, he still earns more than 30,000 yuan, with an average monthly income of more than 6,000 yuan.


    2, clever punches, online forensics with the help of high technology


    ■ "It is very difficult to obtain evidence in similar cases"


    On February 2, 2007, the network supervision detachment of Handan received a clue from the Ministry of Public Security and the Provincial Public Security Department that the website "Qing Qing 99" organized an online obscene performance, and its webmaster might be hiding in Handan. The network supervision detachment immediately dispatched elite soldiers to quickly set up a task force to solve the case.


    "There are many difficulties in obtaining evidence for cracking online pornography cases," Li Zengbao, captain of Handan’s network supervision detachment, told reporters.


    Jiang is well-organized, and members are introduced by acquaintances. Strangers can’t see obscene performances at all, but the information about organizing obscene performances is posted to paying members on the Internet. The time is not fixed, so it is hidden. Because obscene performances are conducted through the Internet, they disappear immediately, and they are not kept on the Internet all the time. After the pornographic performances, the contents of the performances can’t be found out from the Internet. In addition, Jiang’s accounts are traded through online banks, and Jiang and his agents are in it.


    ■ Network police "disguised" to become a VIP


    Apart from the clue that Jiang was hiding in Handan, the task force didn’t know much about the "Love 99" website. In order to investigate and collect evidence, the police sent personnel to log on to Jiang’s website disguised as ordinary netizens.


    From the homepage of "Qing Qing 99" website intercepted by the network police, this is an ordinary chat website. The words "No dissemination of obscene and pornographic information" are clearly marked on the top right of the homepage. The whole page is neat and clean, and there are no words related to obscenity and pornography.


    "The tricky part lies in the ordinary member area and VIP member area." Deng Xuefeng explained that there is no pornographic performance in the ordinary member area, so you can enjoy special "treatment" by paying to register as a VIP member and entering the room with obscene pornographic performances.


    Deng Xuefeng was rejected when he first applied to Jiang for VIP membership. Jiang was always wary of netizens who were not introduced. After three days of continuous inspection of Deng Xuefeng, Jiang agreed to his application to become a VIP member.


    ■ Network police use the Internet to collect evidence


    After becoming a VIP member, the police found that most of the members here were obscene and pornographic when chatting with each other. Before each pornographic performance, the webmaster or agent will release information from time to time to inform VIP members when and which "room" will have a performance.


    Because the performance time is not fixed, the network police are divided into two classes, insist on being online 24 hours a day, monitor the website and collect a lot of evidence.


    On February 15, when the police conducted undercover investigation on the website, they found a VIP "room" clearly marked that others should not enter.


    "There must be something in it." Deng Xuefeng prepared screenshots and download tools and suddenly broke in. It turned out that Jiang and Yang, Li and Duan were in a meeting to discuss the development of the website and the distribution of benefits.


    The police quickly took screenshots and immediately started downloading videos. Although Jiang was soon aware that a stranger had entered and cleared Deng Xuefeng out of the chat room, the police still obtained valuable information. The realistic appearance of Jiang and others was presented to the police for the first time, which created conditions for the case to be closed and the results to be expanded.


    3. After searching hard, the police decisively attacked the principal offender.


    ■ "What is more difficult than obtaining evidence is to find the hiding address."


    "It is more difficult than obtaining evidence online to find out the hiding address of criminal suspects," Deng Xuefeng told reporters.


    Several agents are scattered in different cities across the country-Duan is in Taiyuan, Li and Yang are in Chongqing. Although he was in Handan, he didn’t just manage the website at home, but frequently changed Internet cafes, shot a gun and changed places, and played guerrilla warfare with the network police. After repeated detection by technical means, the network police determined that Jiang should be hiding in Anzhuang Village, Sijiqing Township, congtai district City, Handan City.


    "It’s a headache to mention Anzhuang Village," said Cui Zhenhong, a policeman. Anzhuang Village is a big village, with nearly 1,000 households. More than 60% of the villages are rented houses. There are many migrants and hutongs, and the terrain is complex, so it is very difficult to find rows.


    Since there is only one blurred photo of Jiang intercepted on the Internet, six police officers handling the case have been groping in Anzhuang Village for half a month without any progress.


    Just when he was at a loss, Cui Zhenhong overheard a villager say that a website maker near his home had made a lot of money while chatting with the villagers. "I almost jumped up at that time." Cui Zhenhong was still a little excited when he recalled the clue.


    After confirmation, it is Jiang, who is hard to find in the mouth of the villagers, who rents in the courtyard at the corner of an alley. There are still six families renting the same yard with Jiang. The police did not dare to rush in to investigate, so as not to startle the snake. They just laid eyeliner and stared at Jiang.


    ■ Jiang fled Tianjin two hours later.


    On March 8, when the police logged on to "Love 99", they found that the website was closed. Did Jiang hear the wind and prepare to escape?


    If the personnel are hidden after the website is closed, it will be particularly difficult for the police to find the suspect, and the investigation of the case will also be passive. So Handan City Public Security Bureau immediately formulated the arrest plan and decided to carry out the arrest.


    The police who rushed into the rental house were shocked. Jiang had gone to the building and the computer for committing the crime was removed.


    The police learned from the landlord that Jiang had just moved away, and things were temporarily placed in a villager’s home and could come back at any time. "Old Cui stayed in front of Ziqisheng wholesale and retail store on the left side of Hutong, and went to Liuji Beef Ramen Restaurant on the right side of Hutong, and Xiao Deng went across the road." Li Zengbao quickly arranged for the police to carry out network control on several key parts.


    Two hours later, Jiang finally appeared, two policemen followed behind him, and Deng Xuefeng went around to Jiang from across the road. After the three people made a hint of arrest, they swarmed and grabbed Jiang.


    According to Jiang, as the wind of the police cracking down on online pornography is getting tighter and tighter, he has already recovered the cost and earned money. He wants to escape to Tianjin to avoid the limelight. "It’s only two hours." Jiang seems a little annoyed.


    Subsequently, the police arrested the rest of the main suspects, traveled tens of thousands of kilometers to Shanxi and Chongqing, and solved the case of obscene pornographic performances organized by the network in one fell swoop.


    The police arrested four suspects involved in the case, seized six computers involved, and confiscated illegal income of more than 50,000 yuan.

Editor: He Wei

People’s body talk: the charm of football and grassroots feelings

Source: People’s Daily Online-Viewpoint Channel Original Draft

On November 17th, in the second round of the 2022 Chinese Football Association Cup, the Chinese champion team Jingchuan Wenhui eliminated the Chinese Super League team Beijing Guoan 7:5 in a penalty shootout and advanced to the top 16. This game surprised many people. Losing to a semi-professional team as a traditional strong team in the Super League may be caused by various reasons, but it also made many people know more about the current situation of football in China and look forward to the development of grass-roots football.

The FA Cup is an independent knockout cup outside the football league in China, and it is also the only opportunity for low-level teams and high-level teams to compete together. Jingchuan Wenhui eliminated Beijing Guoan from penalty. Although there were accidental factors, from the process of 2:2 draw in regular time, the strength of the two teams was close, and Jingchuan Wenhui team even got the upper hand slightly. Two goals were remarkable. The players on the field were thunderous, calm and confident, and had a degree of attack and defense. In a game in which the strength is very different and there is no suspense, the audience felt the long-lost charm of competitive football.

Aside from the mobilization, cohesion and team fighting capacity before the game, we can find details that are easily covered up by victory from the voice of the head of Jingchuan Wenhui after the game. Jingchuan Wenhui said that the main reason for winning the game was that the opponent was negligent and could not use foreign aid. He attributed the opponent’s defeat to accidental factors and external uncontrollable rules. Compared with the simple ceremony of "accepting and accepting", he was polite, modest and humble, which was quite the bearing and pattern of Chinese traditional culture. Brutalizing its physique, civilizing its spirit, an unexpected game, let us see the momentum and indomitable feelings of grassroots football.

Football is round. The competitive characteristics and rules of the game make football not only have the integrity, antagonism and appreciation shared by collective ball games, but also have the variability of technical and tactical coordination and the contingency of game results.

"The prime minister must start from the state department, and the fierce generals must be sent to the pawn." According to the results of post-match interviews and data disclosure, there are 152 players in Jingchuan Wenhui Football Club, more than 70 of whom are local doctors, policemen, teachers and other amateurs from all walks of life, and 40% of the players participating in the FA Cup are semi-professional players. Jingchuan Wenhui Club is integrated with Beihai Jichi Club, co-built and shared with Jingchuan County key amateur sports schools, and has a champion team, an U19 echelon, an U17 echelon and an amateur team, which reflects the effectiveness of Jingchuan County Football Association reform. The development of grass-roots football in Jingchuan presents a good trend, which is not only the component of football professionalization reform, but also supported by the three-level training network of competitive sports national system, and the association, sports school and club cooperate and form a joint force. The deepening reform and practice of county-level individual associations, the development of county-level football clubs and the modernization process of amateur sports schools are all key and difficult points in the construction of a strong sports country and the development of grass-roots sports organizations. For the government and an effective market, it may be the internal logic of the wonderful performance of this grassroots counterattack.

If the road is long, the line will come, but it is difficult and more brave. We expect the society to pay more attention and support to grass-roots football, and we expect that the sports lifestyle with football as the carrier can meet the needs of more people for a better life!

Ten thousand mu of cherry blossoms in Weining are open.

Zhongxin. com, Guizhou News, March 3 (Shen Guangyong) On March 2, 2024, in Longhe Village, Longjie Town, Weining Autonomous County, Guizhou Province, 10,000 mu of cherry flowers were in full bloom, one after another and clusters were covered with branches, emitting a faint fragrance. Looking at it, the rolling hillsides and beautiful villages were hidden in the sea of snow-white cherry flowers. Layers of cherry flowers are not only pleasing to the eye, but also open up the hope of a bumper harvest and become the "rich flowers" for local people to increase their income.
The spring breeze blows, everything recovers and the spring is full. Among the cherry flowers, industrious bees are buzzing to collect honey and pollinate. Under the cherry trees, fruit farmers are busy weeding, pruning branches and thinning flowers to ensure the normal growth and development of cherries and increase production and harvest. The surrounding Miao tourists are dressed in costumes and come here to enjoy the flowers.
In recent years, Longjie Town has taken cherry planting as the breakthrough point of rural revitalization, built cherry sightseeing picking agriculture and native bee breeding industry, and guided the masses to make use of cherry flowering period to keep bees, which has achieved a double harvest of cherry industry and bee breeding industry, showing a win-win situation of economic and ecological benefits, and built a cherry planting pattern combining point, line and slice, so that the cherry industry can stimulate rural vitality and create an industrial belt integrating cherry farming and tourism. Sweet little cherries have become a strong promoter of rural revitalization.
The village actively combines the actual situation of the village and the development advantages of characteristic agricultural industry, and relies on innovative exploration and development mode to plant 11,000 mu of cherries. The cherry industry can drive the average household income to increase by more than 20,000 yuan every year. Rural revitalization depends on industry, and industrial development depends on characteristics. It takes about 40 to 60 days from flowering to fruiting in Longhe Village. At present, cherry blossoms in the base are flourishing, and it is expected to enter the picking period in mid-April. (End)
Reporting/feedback

Economic Daily and JD.COM released data: seasonal fruits are more popular.

Data source: JD.COM Institute of Consumption and Industrial Development.
"Fresh home" is a big business opportunity.
With the increase of per capita consumption expenditure and the upgrading of diet consumption, consumers’ demand for high-quality fruits is increasing. At the same time, the fruit retail business model tends to be diversified, consumers have more choices, and the fruit consumption market is becoming broader. But no matter how the market changes, freshness is still a big business opportunity.
From the sales trend, the fruits of origin continue to realize the vertical expansion of the region and the horizontal innovation of the species. In early summer, loquat, blueberry, cherry, litchi and other fruits come in droves, and seasonality and freshness become the most important labels. Taking cherries as an example, Dalian Meizao cherries continue to sell well all over the country, and the proportion of consumption in Guangdong, Beijing, Sichuan and other places continues to increase. In terms of species, in addition to Feizixiao litchi, white sugar poppy, glutinous rice paste and other litchi varieties have also received high attention from consumers.
From the perspective of channel development, online and offline sales of fruits are constantly integrating with each other. Consumers can choose offline supermarkets to buy, or they can choose online orders to buy. They can also receive goods faster through the instant consumption platform, link online and offline, and open up an omni-channel model to continuously enrich shopping scenes. On the whole, the scale of instant consumption in the fruit consumption market has grown steadily, which has become an important driving force for consumers to upgrade their fruit plates in China.
It is worth noting that the main consumer groups of online fruits are mainly young people, who pay more attention to physical health and nutritional collocation. High-quality fruits represented by cherries, durians and lychees are more likely to be favored by this consumer group.
From the perspective of quality assurance, the continuous extension and deepening of the supply chain of fruit industry is very important. At present, consumers are demanding higher and higher fruit quality. When buying fruit, the primary concern is whether the fruit is fresh, followed by the sweetness and maturity of the fruit, and whether the water is sufficient. Enterprises should try their best to let high-quality fresh fruits enter the consumer market at a faster speed and lower price. Therefore, from the quality control of direct harvesting of origin, to the professional cold chain logistics and distribution, and then to the omni-channel sales model, enterprises need to constantly improve all aspects of the industrial supply chain, and strive to make every fruit "fresh".
(Author: Dong Fei, Senior Research Fellow, JD.COM Institute of Consumption and Industrial Development)
Reporting/feedback

The movie channel 2.27-3.4 will broadcast many classic love movies.

Special feature of 1905 film network Spring has arrived, everything is revived, and there is a vibrant scene everywhere. Flowers are red, willows are green, and the world is beautiful. It’s really fascinating. And spring is not only the season when flowers bloom and everything grows, but also the season when love is most likely to germinate.


From February 27th to March 4th, the movie channel has carefully prepared a number of love movies for everyone, so let’s welcome this season of love together.

Love+philosophy Show classical beauty

Film stills


"Coffee Commune" is a self-directed romantic comedy, starring,, and. It tells the story of a young man who came to Hollywood to pursue his movie dream, then fell in love and indulged in the famous coffee commune of that era.



The colors in the film are warm, colorful and full of hope. The classical atmosphere gives this classic "Woody Allen-style" story a little novelty, which makes the film filled with a charming illusory temperament and philosophical meaning.



In the film, director Woody Allen, with the help of the hero, said Socrates’ sentence that "an unexamined life is not worth living", and then retorted that "but a scrutinized life is not easy".


The development track of love cannot be planned. Now that we have chosen each other, we should bravely face everything that is coming.



In the film, the photographer’s dark shots are beautiful, turning the wooden office and dining room into fantastic scenes. Every shot glows with a vibrant classical beauty, which makes people want to take their lover in for a drink.


Beach+music Full of love


Film stills


In the classic film "What Tea in Summer", Summer came to Dandan Island, Malaysia after emotional trauma, and met the beach rescue team member Mo Tea, and they started a romantic love.



The film tells the audience a ups and downs love story in a relaxed and happy way. The whole film is very beautiful on location, with gorgeous colors to explain the beauty of life and the enthusiasm of love.



Vivid illustrations, colorful transitions, relaxed and funny dialogues, and pure and lovely songs and soundtracks have all become the unique features of this film. Songs such as "The girl on the other side looks over" and "The waves are blossoming" in the film are still regarded as confession songs for girls by many boys.

Love+martial arts Heroic spirit burst into flames


Film stills


The martial arts film Yang Guo and Little Dragon Girl, released in 1983, was directed by Huashan, starring, etc. Based on the novel "The Condor Heroes", the film tells the story that Yang Guo and Xiao Longnv met and fell in love, and because of various misunderstandings, they interpreted a love-hate story.



This film is a rare martial arts work in Leslie Cheung. Compared with other versions, Yang Guo played by Leslie Cheung has the youthful temperament of a handsome and beautiful boy.



While Weng Jingjing’s little girl Long Mingyan is moving, she has a little more Jianghu temperament.



A pair of martial arts experts bring a full screen of youth. Do you love them?



Simple Cinderella Gorgeous princess


Film stills


Cinderella, the first live-action version, is a fantasy drama film directed by, starring, etc. Based on fairy tales, the film adds innovative adaptation, and the main line of the story still revolves around Cinderella’s courage in difficulties and her romantic love with the prince.



Many classic scenes in the original work are also presented in the film one by one, including the fairy godmother turning the pumpkin into a carriage, Cinderella’s gorgeous transformation, and the loss of crystal shoes on the steps of the palace.



The blue dress worn by Cinderella in the film was carefully sewn with many tiny Swarovski crystals, and it is said that a total of 10,000 were used.



This movie makes the sparkling Cinderella come to you from the fairy tale. In reality, no matter what the person you love wears, I believe that in your eyes, it will shine like wearing 10,000 crystals.


Be on the screen many times Achieve the best work


Stills of the movie Jane Eyre


Jane Eyre, released in 1970, is a classic film directed by Delbert Mann and starring susannah york and George C. Scott. The film is adapted from Charlotte Brontexq’s masterpiece of the same name and tells the story of several emotional experiences in Jane Eyre’s life.



Jane Eyre has been repeatedly put on the screen for 8 times, and the British version in 1970 is recognized as the highest artistic and production level.



Jane Eyre in the film is like the struggle history of "Cinderella" in real life. She bravely faces difficulties and setbacks and pursues equality between men and women and between the poor and the rich. As she herself said, "I have the same soul and heart as you."

Over the years, many well-known romantic films at home and abroad have been growing up from generation to generation, adding a touch of sweet color to our ignorant period. So many excellent love movies, which one is the classic that you can’t surpass in your heart?


Program preview:


February 27th (Monday) Coffee Commune

February 28th (Tuesday) "Summer Tea"

On March 2nd (Thursday), Yang Guo and Little Dragon Girl

March 3rd (Friday) "Cinderella"

March 4th (Saturday) Jane Eyre


Pure beauty, a "pseudo-concept" of crazy alienation?

Lead: Advanced concept or marketing gimmick?

By Jacky.

If we talk about the hottest word in the global beauty industry, it is "Clean Beauty Pure Beauty". Major beauty giants are scrambling to buy pure beauty brands, and more and more brands focusing on the concept of "purity" have emerged in China consumer circuit. However, under the new style, disputes have come one after another.

Clean Beauty is gaining popularity.

Foreign criticism has continued and even launched a boycott movement.

In 2019, Shiseido Group announced the acquisition of Drunk Elephant for $845 million. In 2021, L ‘Oré al Group announced the acquisition of the American skin care brand Youth to the People;; In the same year, Procter & Gamble launched DermaGeek, an affordable vegetarian brand, and acquired FARMACY, a high-end niche skin care brand. Not long ago, L ‘Occitane Group announced the acquisition of a majority stake in Australian pure skin care brand Grown Alchemist.

The giants have increased their acquisitions, and new brands have emerged one after another.The momentum of "Clean Beauty Pure Beauty" is getting bigger and bigger. At the same time, there are more and more voices criticizing and even resisting pure beauty.

Many bloggers and dermatologists began to publicly question the concept and market value of Clean Beauty on social media.

On Ins, Shereene Idriss, a doctor of dermatology in the United States, once said, "Clean beauty has a good intention, but at present, the actual state is to use marketing, fear and insecurity to mock consumers."

Intercepted from Ins

In the foreign media Instyle, there are also comments bluntly: "At present, all Clean Beauty is defined by the chairmen according to their own products." The scale of comments by bloggers from the media is even greater. Some bloggers directly wrote the title: "Clean Beauty should die in 2020."

YouTube bloggers criticize Clean Beauty

At the same time, some brands that pay attention to the scientific and technological composition and efficacy value of raw materials stand on the periphery of "purity" and feel "offensive" in disguise. These brands believe that Clean Beauty directly refers to non-"Clean Beauty" brands as "dirty" in its external publicity, which "is actually having a negative impact on the industry".

In China, some professional researchers also pointed out that,Nature itself does not mean non-toxic and safe; Most of the products of "Clean Beauty" are not functional, and their practical significance is far less than their spiritual and cultural significance.

So, what is the "Clean Beauty" that was fired to heaven?

Back in 2000, a brand named REN (Swedish meaning "pure") was born to meet the special skin care needs of a pregnant woman, and its products still have efficacy besides removing harmful ingredients. REN is recognized as the originator of Clean Beauty.

In the following ten years, Clean Beauty was unknown, until retail giant Sephora and American e-commerce platform set up "Clean Beauty Zone" on their websites, which became famous in one fell swoop after the fermentation of social media. Coupled with the careful packaging of beauty brands who are good at marketing, it has quickly become a global beauty trend.

Sephora Clean Beauty area

By analyzing the opinions of pure beauty products such as Drunk Elephant, Tatcha, Glossier, FARMACY, MILK BEAUTY, etc., it can be seen that the standard of Clean Beauty widely recognized by the international industry includes the following three points:

1. The ingredients are safe, that is, the ingredients are non-toxic, hormone-free, hormone-free, carcinogen-free, etc.

2, the label is clear, that is, the ingredient label is clear, comprehensive and complete;

3, the environment is sustainable, that is, it is sustainable to the ecological environment without animal experiments.

However, the above three criteria are only based on the general consensus of the market on pure beauty, and there is no clear concept and legal definition in the world. It can be said,Clean Beauty is more an idea than a clear concept.

Grand View Research, an American market research organization, released a report saying that it is estimated that by 2025, the global vegetarian beauty market will reach $20.8 billion. Consumers are increasingly interested in natural products, which is the background of the rise of pure beauty products.

Yang Zhenghua, CEO of M&C Saatchi Lab. in China, told Future Beauty, "When foreign countries talk about Clean Beauty, it is actually a concept that integrates social movements." 

Drunk Elephant drunkephant

Become a marketing gimmick?

"Pure beauty" began to taste bad in China market.

In the past two years, the popularity of "pure beauty" in China market has soared, and brands focusing on the concept of purity have emerged one after another. "Pure ingredients" and "pure formula" have become high-frequency terms in brand publicity.

China’s "Pure Beauty" brand born in the past two years.

In an interview with Future Beauty, a senior e-commerce operation director said that he had previously led the positioning strategy formulation of an imported brand at the beginning of its entry into China. Between focusing on ingredient efficacy and focusing on pure concept, the brand decided to choose the latter after consideration. This is because there are too many big companies and brands with strong efficacy, and focusing on the trendy consumption concept of "pure beauty" will enjoy more market attention and traffic dividends.

In Little Red Book, there are 7100+ notes about "pure beauty", which continues to impact consumers’ cognition in fancy marketing of Chinese and foreign brands. The data shows that since 2021, more than 70 new brands of pure beauty have successively settled in Tmall International, and the sales of this category have increased by over 600% year-on-year.

Last August, Tmall International Beauty tried to define "pure beauty" in conjunction with the media and summarized it as four "zeros":Harmless ingredients, zero addition, environmental friendliness, zero harm, animal friendliness, zero cruelty, sustainable environmental protection and zero waste.

This definition resonates with the internationally recognized three criteria at the same frequency. However, the concept is full, but the market reality of landing in China is very "skinny", because there is no unified and authoritative standard, and new China brands are basically "talking to themselves".

The person in charge of the standard of a domestic pure beauty system told Future Beauty, "The purity we say can be understood from another angle, that is, what the skin needs, such as a beneficial composition, then it is pure to the body; If the skin doesn’t need it, even if it is pure, it can’t be considered pure. "

Amber, the founder of Tangyi, has also publicly stated that although there is no unified standard for pure beauty at home and abroad, "we believe that real pure beauty must be progressive, scientific and frank", and its "DCBS Tangyi Purity Standard" has eliminated more than 70 risk components in 10 categories. OnTop, another cutting-edge brand, claims to independently formulate six purity standards, and combined with international experience and expert opinions, it has identified 7412 prohibited ingredients.

Dewy Lab tongyi

In addition to some new domestic products focusing on pure beauty and self-built pure standards, some old domestic products also hope to upgrade and renovate by Clean Beauty.

At the beginning of this year, MCL Huaxikou, an old domestic product, which has been repositioned as "Oriental Pure Beauty", officially released the first Green Paper on Pure Beauty, and announced the launch of the first group standard of pure beauty in China, claiming to adopt a vegan formula of zero animal origin and upgrade 100% recyclable environmental protection packaging.

Qiu Xiaofeng, vice president of Northbell, who is in charge of research and development, believes that pure beauty in China is a mixed concept. At present, it may mainly be that raw materials are natural, contain no risk components, and pay attention to the source of raw materials and the transparency of processing. He stressed, but this does not mean that the safety of unnatural raw materials cannot be guaranteed. For example, some synthetic peptides used in cosmetics are also very safe.

The above-mentioned senior e-commerce operation director pointed out: "According to the existing domestic broad definition, I think almost all Australian brands that focus on natural positioning can be called pure beauty, and even the old Chinese products herborist and Yiyi Herbal Medicine can also be called pure skin care." In his view, the so-called "pure beauty" has completely changed its taste now, but when it comes to plant recipes and simple packaging styles, it can be transformed into a self-proclaimed "pure" school.

Apart from the composition, the consensus idea of "zero cruelty" and "vegan" is not only difficult to achieve in China, but even conflicts with the requirements of existing laws and regulations.

Qiu Xiaofeng pointed out in an interview with Future Beauty that "in the research and development of raw materials, some toxicological data are still inseparable from animal experiments for the time being".

In addition, in the article of "sustainable environmental protection and zero waste", the packaging problems of many brands are also difficult to meet the standards.

"At present, cosmetics are more or less over-packaged, because most consumers still prefer exquisite packaging." Zhang Taijun, a senior R&D engineer and R&D director of the Institute of Biotechnology for Skin Care, bluntly said, "At this point, almost no pure products meet the requirements of’ purity’."

If the industry is not self-disciplined in time

Pure beauty cosmetics may follow the footsteps of "organic" and be "one size fits all"

Although "pure beauty" is controversial, it is so popular at the brand level. What are the views of channel providers and consumers?

"the concept of Clean Beauty is very tricky, and it is a bit of a’ stealing the column’. It not only achieves some of the purposes claimed by the efficacy, but also does not have to bear legal consequences. " In an interview with Future Beauty, the head of a luxury beauty collection store in China pointed out the problems behind this marketing hotspot. In his view, in recent years, domestic beauty marketing is a bit lacking, and the concept of simple design, environmental protection and health is easy to resonate.

In fact, the slot about "the idea gimmick is greater than the actual effect" has begun to ferment on social platforms.

In the little red book, under the comment of domestic pure beauty recommended by a blogger, some consumers are outspoken. "If the product doesn’t work, it won’t work. If it doesn’t work, it will instill ideas for me to accept. It is better to emphasize the application of sensitive muscles and emphasize pure beauty, so it is better to say the effect directly. "

Comments on Pure Beauty on China Social Platform

In the comment area of a pure beauty brand Tmall flagship store, "Future Beauty" also saw a lot of spit about the product "no work, no fault" and "too gimmicky".

"At present, many China brands only fit some ideas, not completely." The above-mentioned director of e-commerce operation pointed out that the consumption concept of China consumers is becoming more and more mature, and efficacy is still the core of the brand, which is also the most valued brand value of consumers, and the purchase for added value such as concept is limited.

"The concept of pure beauty is worthy of recognition, but from the current situation, major beauty groups have not made efforts to promote it in the China market. It remains to be seen whether this concept has greater commercial value." The cosmetics purchasing manager of a department store group in central China believes that the new trend is coming, but when it comes to retail, good quality and high repurchase are the most important things for operators.

Pure beauty cosmetics brand Xiangtika

Compared with the enthusiasm of brands, the wait-and-see attitude of distributors and the spit of consumers, there are deeper concerns about the "pure beauty" industry.

Some researchers have pointed out that because there is no corresponding legal standard for "pure beauty", neither labels nor publicity claims can be followed, which invisibly gives enterprises too much room for self-promotion.

"Pure beauty without standard is a false concept!" Some people in the industry believe that under the current strict cosmetic laws and regulations, "pure beauty" is openly and boldly engaged in false propaganda and should be strictly investigated. He bluntly said that if the industry can’t exercise self-discipline, the brand’s fantastic definition of "purity" will probably attract the attention of the regulatory authorities like the previous "organic" concept, thus being "across the board".

Under the heat of the market, relevant departments, organizations and mainstream platforms are called upon to work out the domestic "pure beauty" standard and management mechanism, so that this "concept" with unique ideas and consumer cognition can form a broad consensus, and after abandoning the chaos, the real market value can be further amplified.

END