On April 1, Leslie Cheung’s last concert, which was also considered a "classic", "Passion" Ultra HD Repair, premiered globally on TME live, QQ Music, WeChat Channels, Tencent Video and other platforms.

The ultra-clear repair version of the concert by Tencent Music Entertainment Group and Universal Music’s record label Polygram jointly launched, Tencent Cloud Multimedia Lab undertook the specific repair work of the concert video.

　

Tencent Cloud Multimedia Lab is affiliated to Tencent CSIG Business Group (Cloud and Smart Industry Business Group). It has been engaged in video processing since 2013. One of its main responsibilities is to provide fully automated digital repair technology to various internal product departments, featuring low cost and high efficiency. Batch processing of 2D-based massive videos in Tencent Cloud and other systems.

　

According to reports, Tencent Cloud Multimedia Lab is mostly engaged in the repair of movies, TV dramas and other scenes. The repair of concerts is the first time. The difficulty lies in the fact that portraits and scenes can change and switch rapidly in the concert lighting. However, Tencent Cloud Multimedia Lab has previously accumulated less data in this regard.

　

Li Songnan, director of Tencent Cloud Multimedia Lab, told Dongxi Entertainment that this also gave Tencent Cloud Multimedia Lab the opportunity to upgrade the system and algorithm of the repair technology by repairing this concert.

　

Li Songnan said that the goal of this restoration is to ensure that the repair is as old as the old, but also to preserve the artistic effect of the concert. Due to the many scenes of the concert screen and the complicated changes caused by frequent lighting and switching, Tencent Cloud Multimedia Lab has adopted the measure of "algorithmic classification processing for different scenes" to find the optimal solution in the continuous trial and error, and at the same time add manual intervention to optimize the algorithm parameters.

　

The restoration of Leslie Cheung’s concert has further enriched the restoration category of Tencent Cloud Multimedia Lab. In view of the strong demand for the restoration of old films, Tencent Cloud Multimedia Lab plans to further connect its own technology with various demand parties, and use technology to achieve the goal of helping the inheritance of classic culture.

　

First attempt at concert repair

Automated digital repair + manual intervention combined

　

Tencent Cloud Multimedia Lab expert researcher Xia Zhen told Dongxi Entertainment that the cooperation between Tencent Cloud Multimedia Lab and Polygram began in early March.

"At that time, Tencent Music Entertainment Group contacted Polygold Records, and the two sides had their own needs, and the cooperation was reached very quickly."

　

Xia Zhen introduced that since the establishment of Tencent Cloud Multimedia Lab in 2013, one of the main technical directions has been fully automatic digital repair, but previously it was mainly engaged in the repair of movies, TV series, etc., and it was the first time to engage in the repair of concerts.

　

"Concert scenes are not as stable as movies and TV dramas, which are more uniform in terms of color and artistic style, and are more suitable for automatic repair through algorithms. The picture, color and scene of concerts are constantly changing and switching. Previously, the algorithm model of Tencent Cloud Lab did not process much data on concert scenes, so it would be difficult to automate repair based on algorithms," Xia Zhen said frankly.

　

In this regard, Tencent Cloud Multimedia Lab is based on a set of automated processing engines.According to the different scenes of the concert screen, the algorithm classification processing is carried out to find the optimal solution in the continuous trial and error, and the manual intervention optimization is completed.

Xia Zhen gave an example. For example, for a large scene in a concert, Tencent Cloud Multimedia Lab used GAN superfractions to repair it. Before the repair, such large scenes were generally blurred, but after GAN superfractions, the clarity and texture were greatly optimized. For example, if there is a lot of noise in a concert, the technical team will also reduce the noise for this scene.

　

It is understood that pure algorithm repair usually takes only two days, but this time it is a concert, so more time is spent trying different algorithms to ensure that there is a balance between the results of the algorithm and the final effect.

This is also related to the overall goal set by Tencent Cloud Lab for this fix:That is to repair the old as the old, while ensuring the improvement of image quality, it can also retain the original artistic effect of the whole concert.

　

However, Xia Zhen also said that there is no standard in the industry to define the degree of repair, "I can only say that this is the goal or purpose, and then try to adjust the algorithm towards this goal, and then try to judge according to the degree visible to the naked eye."

　

"For example, the resolution of the master tape we got at that time was only 720 × 480, which was not high. But after the repair, the relevant image quality has indeed been greatly improved. We have achieved a resolution close to 4K, and the resolution has been increased by about 6 times. The smoothness of the whole picture has also been improved. We have also made some optimizations in the frame rate, including some details of Leslie Cheung’s face, as well as his eyes, eyes, and the long fake hair he wore throughout the concert. The hair is much better than before." Xia Zhen said.

　

　

Borrow the concert to repair

Realize the dual iteration of the original technical system + algorithm

　

Li Songnan said that by repairing Leslie Cheung’s concert, Tencent Cloud Multimedia Lab has also undergone a relatively large number of technical iterations, mainly including system-level iterations and algorithm-level iterations.

　

The system-level iteration is mainly on the iteration of the analysis module.According to the introduction, in terms of the repair process, it is generally divided into four steps. One is intelligent analysis, which mainly analyzes the quality of the video, including the type and degree of distortion; the other is repair, which is mainly used to repair various distortions in the video, such as the distortion that often occurs in old movies, such as noise, interlaced distortion, etc.; the third is enhancement, the goal is to make the image content look clearer and richer; the fourth is coding, that is, to restore the content of the video at as little bit rate as possible.

　

The iteration of the analysis module is the first step in the repair workflow. Li Songnan said that since the algorithm of Tencent Cloud Lab has basically not touched the type of concerts before, the video content of various industries varies greatly, especially the type and intensity of video distortion in different generations are very different. "This requires the adaptability of the iterative analysis module, so that under the principle of minimizing manual intervention, the analysis module can adaptively handle different types of videos."

　

Algorithmic iteration mainly refers to video super-resolution and face repair.

　

Li Songnan said that the original work of Tencent Cloud Multimedia Lab was mainly video noise reduction and background enhancement, based on traditional algorithms.

　

"After that, many of the models on Tencent Cloud were based on AI and deep learning, but they were originally based on convolutional neural networks, and now they are expanded to use generative networks because generative networks can generate a lot of details," Li Songnan said.

　

Another major iteration is face repair.According to reports, the previous face repair in the industry was mainly based on pictures. The face repair in the video of Tencent Cloud Multimedia Lab was considered an innovative attempt in the industry. At the same time, with this concert starting to be based on video repair, the lab also began to make some artificial algorithm parameter adjustments based on the algorithm.

　

Li Songnan introduced: "During this research and development process, I tried some technical methods, accumulated some good results, and became a good experience in the laboratory. Of course, there is still room for progress in the future."

　

The market demand for old film restoration is increasing day by day

Technology empowered culture

　

According to official information, the Tencent Cloud Multimedia Lab is a technology-oriented laboratory under the Tencent CSIG business group, and its work mainly consists of two parts. First, it will participate in the formulation of international and domestic multimedia-related standards; second, it will provide the daily accumulated technology to Tencent Cloud, Tencent PCG (Tencent Platform and Content Business Group) and WXG (Tencent WeChat Business Group), and Tencent Music Entertainment Group and other departments internally, and export the technology to customers externally.

　

Li Songnan introduced,At present, the common "old film repair" in the market generally has two categories: physical repair and digital repair. Physical repair refers to the repair of film, including removing impurities on it and repairing deformation; while digital repair is divided into automatic repair and manual repair.

　

"At present, Tencent Cloud Multimedia Lab mainly focuses on fully automated repair based on machine learning and deep learning. The goal is to use algorithmic automation to reduce the cost of subsequent manual repair and improve related efficiency through less human intervention," Li Songnan said.

　

This path choice comes from the needs faced by Tencent Cloud Multimedia Lab. "Since the user videos served by Tencent Cloud Multimedia Lab are very large, it is impossible to do fine offline processing for each video, so it is necessary to continuously improve the adaptive ability of the algorithm to achieve the purpose of saving time and increasing efficiency."

　

Li Songnan, for example, for a two-hour concert, traditional manual repair may take one or two months. But from the perspective of algorithm repair, the result can be run in two days.

　

It is understood that the market demand for the restoration of old films is increasing, and many film studios and TV stations have accumulated a large number of old videos. Some of them plan to be re-released or need to be adapted to the current 4K or 8K TV. In addition, some entertainers also need to restore earlier concerts.

　

"The restoration of old films is a relatively long-term thing, and it can be done all the time," Mr. Li said. "The reason is that the quality of the videos that the audience sees now is not bad, and the quality may not be good in three or five years. At the same time, the viewing equipment is also being upgraded. For example, VR monitors and immersive displays will be used more and more in the future, and the update of the display method will accelerate the diversification of the demand for old film restoration technology."

　

Li Songnan stressed that the current video processing is mainly based on 2D video repair and enhancement, and in terms of resolution and frame rate, try to improve the user’s immersion in 2D conditions."But in terms of the future direction, it may also develop in a holographic way.3DAlso, including3Freedom, and finally6Degrees of freedom, the lab has invested in this. "

　

However, Li Songnan also pointed out that some voices have raised the question of whether the current video repair can be used in more social fields, such as optimizing surveillance video and cracking down on crimes. "Although the current technology can achieve face repair and face clearing, it is still difficult to apply in the actual security field. It is impossible to judge whether it is that person from the video. After all, it is generated by an algorithm, and it is not suitable to use it as evidence.

　

Li Songnan said that at present, as a technical department of the laboratory, more business goals are to cooperate with more partners with the ability of the laboratory’s ultra-clear immersion repair engine, while helping the development of the audio & video industry, empowering the classic culture through technology.

　

　

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Recent topics · Related content　 　

Netcom News The dark blue G318 will be officially unveiled on March 18. The new car adopts a more square and tough design language. The closed grille on the front face is full of visual impact with the sharp headlights on both sides. In terms of power, the car will be equipped with a super range extension system, and the dual-motor version has a comprehensive power of 316 kilowatts. According to previously announced information, the price of the dark blue G318 may be around 300,000 yuan.

In terms of appearance, the dark blue G318 adopts a more square and tough design language, and the overall shape is full of off-road atmosphere. On the front face, the closed grille is very recognizable with the sharp LED headlights on both sides. In addition, the raised rib line design on the hood combined with the broad and blackened front surrounding components embellished with silver trims further adds to the visual impact of the front of the car.

The side shape of the new car is relatively compact, and the slightly protruding wheel arches combined with blackened wheel eyebrows and side skirt components and large-size multi-spoke wheel rims are full of muscle. At the same time, the dark blue G318 also blackens details such as window frames, and is equipped with roof racks and roof light components. At the rear, the LED taillight groups on both sides are very recognizable with an external full-size spare tire, and the car also has a tow hook assembly.

In terms of body size, the length, width and height of the new car are 4915 (4998)/1985/1885 (1960) mm respectively, and the wheelbase is 2880mm. In the power part, the dark blue G318 is equipped with a super range extension system. The comprehensive power of the dual-motor version reaches 316 kW, of which the front motor power is 131 kW and the rear motor power is 185 kW. In addition, the car also has functions such as in-situ U-turn.

(Photo/text, Zhang Xiaoyi)

Wen Lan Zhan

After a long time, it began to come out!

After several bounces and twists and turns, Hengchi 5, the first model of Hengchi Automobile, finally opened the pre-sale on July 6, with a pre-sale price of 179,000 yuan. It can be said that this price is very sincere compared with the same class of cars.

It’s just that the new energy automobile circle seems to be particularly popular to compare, the former Yu Chengdong asked the world M7 is comparable to a million luxury cars, Li Xiang’s ideal L9 is the best home flagship SUV in 5 million, Xiaopeng G9 500,000 the best SUV, Hengda President Liu Yongzhuo also said that Hengchi 5 is the best pure electric SUV in 300,000 yuan.

From the product performance point of view, the performance of the Hengchi 5 is quite satisfactory. The new car is positioned in a compact SUV, and the closed air intake front grille is combined with the popular tear-eyed headlights to achieve a sense of strength on the side of the body.

The interior is available, and the new car is equipped with three screens, including a 10.25-inch instrument display, a 14.6-inch central control touchscreen, and a 10.25-inch passenger screen. The screen size and number also belong to the mainstream configuration of the same level.

As for the body size, the length, width and height of the new car are 4725/1925/1688mm, and the wheelbase is 2780mm. Although it is a compact SUV, the body length is longer than that of the average compact SUV.

From the perspective of the product strength currently leaked, the overall performance of Hengchi 5 is fair, especially the pre-sale price of 179,000 is still relatively lower than consumer expectations, so if the reputation of Hengchi Auto can be guaranteed and Hengda does not have a thunderstorm, there is basically no suspense in the "big sale" of the new car.

At present, in order to ensure that Hengchi 5 can be mass-produced and delivered while restoring consumer confidence, Hengchi 5’s sales method is also more interesting. The new car adopts the unique reservation method in the current car circle. Hengchi Automobile said that the first 10,000 buyers of Xiaoding can pay for the car at the time of delivery. At the same time, you can enjoy the return and refund within 15 days after picking up the car, and the 60% discount can be repurchased within three years after picking up the car. Dading 10,000 can be worth 15,000. Free to send H-Pilot intelligent auxiliary driving bag, lifetime free quality assurance and a series of benefits for the whole vehicle.

If all these can be realized, then it is undoubtedly very sincere for the first batch of car owners. Compared with the products of the same level of new car makers, it can be said to be cost-effective. In addition, Hengchi Automobile also said that all car purchase payments and returns are returned from the notary office’s special account to show that the special funds are dedicated.

The current problem is that Hengchi Automobile still lacks confidence in the consumer side. After all, whether it is Hengda’s thunderstorm in the real estate circle or Hengchi Automobile’s mass production has been delayed several times, it can be described as twists and turns. Therefore, despite Hengchi’s launch of very sincere products, pricing, and vehicles, it is difficult to say whether it will ultimately succeed.

If Hengda didn’t have a thunderstorm, under the blessing of Boss Xu’s "buy buy buy", Hengchi Automobile would develop steadily, and it would definitely become a typical representative of the new forces in the head of car manufacturing. But things are changing, and whether the belated Hengchi 5 can still gain market recognition remains to be seen.

Of course, on the other hand, since Hengchi 5 has been pre-sold, it also shows that Hengchi Automobile has taken another substantive step in the construction of cars, and with a very sincere price and policy, if the new car can be listed normally, it will also have a certain impact on the new forces of domestic car manufacturing. It is not impossible for Hengchi Automobile to become popular with Hengchi 5.

Write at the end:

Previously, Hengda Xu Jiayin said that the sales target of Hengchi Automobile in 2025 is 1 million vehicles, and the sales target in 2035 is 5 million vehicles, making it the largest and most powerful new energy vehicle group in the world. Now in just a few years, Hengchi wants to achieve this goal. I am afraid it will take more time, but fortunately, Hengchi 5 has come, and it has given a very sincere price and policy. It can be said that Hengda Group has poured all its efforts. We will continue to pay attention to the future performance of the new car.

(This article is originally produced by the New Media Editorial Department of [Car Industry], the author of this article is Jin Ling, and the source should be indicated when reprinting)

　　"I will go out of the mountain to build my dream machine to celebrate the 15th anniversary of Meizu."

　　When Meizu founder Huang Zhang appeared on the Meizu forum on February 11, 2017 to write this sentence, all Meizu fans cheered, "Mr. Huang, I am ready to buy your flagship phone," and one fan excitedly left a message.

　　However, after a year of waiting, Huang Zhang appeared on the forum again, saying that "due to time constraints, 15 is just a small test for me to return to Meizu after many years, and the 16 series launched later is the product I have fully built. The 16 series will be launched around August."

　　The Meizu 15 released on April 22, with a very narrow frame, a small circle of return, and a Luo Yun pattern on the antenna, has a clear Huang style brand. However, with the popularity of new technologies such as full-screen and under-screen fingerprints, the tribute to the classic Meizu 15 has not brought too much desire to change phones to picky users.

　　Meizu 15 is more like a product that connects the past and the future. At least on the product, it announced again that Huang Zhang, the chief designer of Meizu mobile phones, is back. But in the fiercely competitive Chinese smartphone market, after the failure of the Pro 7 and the test of Meizu 15, how much time is left for Meizu?

　　"The greater the hope, the greater the disappointment."

　　After Huang Zhang claimed that Meizu 15 was just a small test, many fans left comments saying that "the greater the hope, the greater the disappointment".

　　In fact, after Huang Zhang claimed to re-launch the dream machine Meizu 15, expectations for the product have been high. Meizu is also externally promoting the significance of this product to Huang Zhang and Meizu itself.

　　If you think about what he has done before, are the M8 and M6 ruthless? So we still have a lot of confidence in Mr. Huang’s products, and I believe that the offensive will be enough. "Li Nan, the president of Meilan, said in an interview with Sina Technology.

　　However, judging from the situation after the release of Meizu 15, it is obvious that Meizu fans are not satisfied.

　　An old Meizu friend who claimed to be "past the age of brainless fans" posted on the Meizu forum, "Old Huang’s little marketing tricks, to be honest, at an age when he can still be fanatical, I still admire them. Now, I don’t want to say it out. In short, Old Huang is Meizu’s biggest reliance and the biggest obstacle. Stop using Old Huang as a gimmick, and recall the success of J. wong ten years ago to sum up the successful experience. For Old Meizu, the whole mobile phone that makes Old Meizu stand up straight is like the whole m8 back then. Leading the trend is not Meizu’s responsibility, but at least keeping up with the trend is the reason why Meizu continues to buy Meizu mobile phones."

　　Huang Zhang’s repetition of Meizu 15’s publicity and marketing rhythm has indeed brought a lot of negative word-of-mouth to this product. Yang Zhe, Meizu’s senior vice president, also admitted in an interview after the press conference that Meizu 15 is indeed just a product of Huang Zhang’s small test. "Mr. Huang has been out of the company’s management and operation for a period of time. After he returns, he must feel that his grasp of the market is accurate or inaccurate, and whether the concept can be accepted by consumers? There are also old Meizu friends who have lost a lot, and many have been replaced and turned into young ones. Whether these people buy such designs is not a simple matter."

　　Urgent need for clear brand and product positioning

　　After the separation of the Meizu brand and the Meizu brand in May 2017, the Meizu internal positioning of the two brands was clarified: the Meizu brand is more focused on the high-end market, targeting business, government and enterprise, high-end, and elite groups; while the Meizu brand is targeted at the young people market and undertakes the task of sales.

　　Although the positioning and differentiation of the two brands have been done well, in fact, the brand perception of the Meizu brand has not been successful, and the business attributes of the product are not enough.

　　According to the Flyme user report released by Meizu at the end of last year, the cumulative number of Flyme users exceeded 6,000 units. In terms of overall age distribution, 31% were aged 15-22, 59% were aged 23-35, and only 4% were aged 36-45 and over 46. Geographically, second-tier cities accounted for 35%, third-tier cities 24%, fourth-tier cities 26%, and first-tier cities only 13%.

　　This means that Flyme users can also be roughly regarded as Meizu mobile phone users, with young users between the ages of 15 and 35 in second- and third-tier cities accounting for the vast majority.

　　This poses a challenge to the high-end business image that Meizu brand is eager to create. On the one hand, only 8% of Meizu’s own users meet this age group. Most Meizu users are not interested in the Buddhist marketing and business brand perception elements added by Meizu on Pro 7 and Meizu 15. This was shown when Yang Zhe released a promotional poster on Weibo to warm up Meizu 15. Existing Meizu users do not like and recognize Huang Zhang and Yang Zhe’s unique brand concept for Meizu.

　　On the other hand, the Pro 7 and Meizu 15 did not reflect enough business elements in terms of product attributes. Yang Zhe emphasized at the press conference that purchasing hundreds of kilograms of pure gold materials to color the back shell, spending millions of dollars to customize Samsung’s new size display, and a global haptic feedback system did not constitute a necessary factor to impress the business crowd, let alone compete for users from Huawei, Samsung, and other players.

　　Confused product lines and pricing strategies

　　"Meizu is the real flagship" is a kind of ridicule by netizens that Meizu’s flagship product is not as good as Meizu’s products in some configurations. Unfortunately, this ridicule happened to Meizu 15.

　　Meizu 15 series has a total of three products, the M15 uses the Snapdragon 626 processor, with 4GB memory + 64GB storage, priced at 1699 yuan; the 15 uses the Snapdragon 660 processor, with 4GB + 64GB storage, priced at 2499 yuan; the 15 Plus uses the Samsung Exynos 8895 platform, with 6GB + 128GB storage, priced at 2999 yuan.

　　Overall, the three products make a good distinction in terms of configuration and price, but the comparison with the Meizu E3 just released by Meizu will be rather awkward.

　　The Meizu E3 uses a Snapdragon 636 processor, with 6GB + 64GB storage, and is priced at 1799 yuan. Although the Meizu E3 lags behind the M15 and 15 in terms of camera performance, it has an advantage in the basic memory combination. This will undoubtedly make the Meizu brand and Meizu brand product lines conflict and confusion in user choices.

　　Meizu brand’s previous flagship product Pro 7 also faces this situation.

　　Although it has a unique screen design, it is equipped with MediaTek Xili P25 and Xili X30 processors, and the price is as high as 2880 yuan and 3580 yuan at the same time. As a result, the product has not received external recognition, and the price has plunged 1,000 yuan in a short period of time, and it has even been exposed that the order has to be cut in the end.

　　Although the Meizu 15 uses a Qualcomm processor, the price of 660 + 4GB + 64GB at 2499 yuan has also attracted controversy. Compared with other brands at the same price, the competitiveness is limited.

　　Internal management crisis

　　Before the release of Meizu 15, Zhang Jia, the former director of Meizu’s cultural and creative department, bombarded Meizu’s senior vice president Yang Zhe, which had long attracted the attention of netizens and the media.

　　According to Zhang Jia’s description, since Yang Zhe joined in May 2017, he has proposed three plans: Meizu Cultural Asset Enhancement Plan, Meizu Financial Business Development New Concept and Flyme Cultural Asset Enhancement Plan, but they have all failed. At present, most of the staff of Benge Technology, a content marketing platform under Meizu founded by him, have also been lost.

　　In fact, this is just a microcosm of the change in Meizu’s organizational structure led and inspired by Huang Zhang.

　　Three months after Huang Zhang’s return, Meizu underwent a major organizational restructuring. Huang Zhang served as Meizu’s chairperson and CEO, and established three new business divisions – Meizu Business Division, Meizu Business Division, and Flyme Business Division. Huang Zhang personally managed the Meizu business division, and Yang Zhe served as senior vice president and general staff officer, responsible for the marketing of the Meizu brand; while Li Nan was responsible for the Meizu brand.

　　In September last year, Pan Yikuan, the vice president of Meizu’s business unit in charge of sales, left after less than four months; a few months later, Chu Chunmin, the vice president of sales of Meizu’s business unit, and most of the employees in the sales team he led announced their departure.

　　In December 2017, Huang Zhang adjusted Meizu’s structure again, establishing a new overseas business department, an e-commerce business department, and an accessories business department. He promoted CFO Qi Weimin to senior vice president of the company, on an equal footing with President Bai Yongxiang, with the intention of increasing revenue and reducing expenditure to ensure profits. At the same time, he further expanded overseas markets and expanded sales.

　　In addition to structural adjustments, Meizu has been in the bottom 10% for three consecutive years, which has contributed significantly to Meizu’s profitability since 2016.

　　Meizu is not so much going through an internal struggle, but rather a rebalancing of power under Huang Zhang’s will. Just as Li Nan, who was supposed to lead Meizu to independence, was finally asked by Huang Zhang to cooperate with Meizu’s division and accessories division on channels. At the same time, Huang Zhang also withdrew Meizu’s product definition and design authority; at the Meizu 15 conference, Yang Zhe also replaced the usual combination of Bai Yongxiang and Li Nan as the main speaker.

　　In an interview after the Meizu 15 press conference, Yang Zhe also talked about the recent Zhang Jia incident. He believes that this situation is a harbinger of Meizu’s long-standing accumulation of change. "Reform has been difficult since ancient times, and it is easy to see no reform." He also said that with the deepening of reform, there will be more organizational structure and personnel adjustments. "This incident shows that Meizu has reached a point where it must be changed."

　　After the Zhang Jia incident, Huang Zhang immediately called Yang Zhe and said, "No matter what, we must firmly move towards the correct brand strategy. A company should not be threatened by crude cyber attacks or even organized online public opinion. We must firmly follow our own path."

　　Conclusion: Can Meizu 15 and 16 save Meizu?

　　After experiencing the cold winter of smartphones in 2017, Chinese manufacturers felt the cold winter again in Quarter 1 of 2018. The "Analysis Report on the Operation of the Domestic Mobile Phone Market in March 2018" released by the China Institute of Information and Communications under MIIT shows that in January-March 2018, China’s smartphone shipments were 81.87 million, down 27.0% year-on-year.

　　Under the internal and external troubles, Meizu has indeed reached a moment when it has to change. Huang Zhang, who has always paid attention to products and even believes that good products are the only way to solve problems, has also made drastic changes to Meizu in terms of brand, marketing, products, and channels after his return.

　　However, just as Huang Zhang’s two comebacks in 2014 and 2017, in the face of such intense competition and rapid changes in the smartphone industry, can the spiritual leader who relies on the apotheosis-style come out to solve the problem again and again? For Meizu, the hope of rebirth is entirely on Huang Zhang, who has been isolated from the outside world for a long time. I am afraid that there must be both expectations of success and preparation for failure.

　　After transforming from a dream machine to a small test of the Meizu 15, Huang Zhang claims that the 16 series he has fully built will be released in August this year. If the Meizu 16 does not meet the expectations of the outside world, what should Meizu do?

　　Sina Technology official account

　　"Palm" grip technology fresh news (WeChat search techsina or scan the QR code on the left to follow)

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　　[car home new car debut] At the 2024 Beijing Auto Show, (|) was officially unveiled. The new car is positioned as a large car, equipped with an easy four-way platform, driven by four motors, with a maximum power of 1306 HP, and its future price may reach one million.

　　Externally, the new car adopts a design language similar to looking up at U9, equipped with a very exaggerated C-shaped headlight group, with a far and near headlight group above it and a circle of LED strip around it. There are raised ribs on the hood of the engine, and the visual impact of the whole front is extremely strong. At first glance, it is a troublesome guy. In addition, there is a small bump on the roof, and the inside should be a laser radar.

　　From the side of the car body, the new car is equipped with large-size wheels with low wind resistance. The car body lines are slender and smooth, and the overall appearance is relatively low. The front fender is equipped with a diversion groove design. The new car is designed with a hidden door handle, and a charging port can be seen at the left rear of the car body. In terms of body size, the length, width and height of the new car are 5265/1998/1517mm and the wheelbase is 3160mm respectively.

　　From the rear of the car, the car uses a penetrating taillight, which looks full of technology and looks up at the LOGO in the middle. The multi-layer rear surround design below improves the layering of the rear of the car. According to the previous application information, the rear of the car will be equipped with an electric adjustable spoiler, a panoramic sunroof as standard, and a streaming rearview mirror.

　　In terms of power, the car will be equipped with an easy square platform and four motors, each with a maximum power of 326 HP and a total power of 1306 HP. Although the new car has a curb weight of 3.095 tons, its top speed can still reach 270 km/h. (Compile/car home Yan Huan)

In the past two years, camping culture has risen. Many people yearn to escape from the hustle and bustle of the city, and camping in the wild has become a new outdoor lifestyle. On the one hand, due to the epidemic situation, everyone can’t go out to travel. On the other hand, the way of punching in and taking pictures in camping is more popular among young people, and camping has once become synonymous with this summer fashion.

Of course, while pursuing poetry and distance, and pursuing exquisite camping, it is essential to remove camping equipment by means of transportation and products with a sense of atmosphere that take us across mountains and rivers. As a sports coupe for young people, krypton cars are the most suitable for camping in my opinion. We have five friends in this camping trip, just one car. When looking for a venue, everyone can be said to have taken great pains, not considering places too far away, and not in places too remote and dangerous. Finally, we found this closed section where we can camp, which is located near Baima Lake in Binjiang District. Friends who are interested in camping can explore the road.

On that day, the weather in Hangzhou was extremely hot, up to 36 degrees. Before we set off, our electricity consumption was 92% (finally, we will tell you the remaining electricity), and we sang songs all the way to our destination with the air conditioner on (of course, we didn’t know how hot and painful the construction process was). Choosing a camping site that has been built is totally against our desire to do it ourselves, and it is more meaningful to build a "home" by ourselves. So the final result is that the five of us have built it for 2 hours under the scorching sun without any camping experience, but the moment we built it is a bitter experience. Here’s a warm reminder, we should learn to build the canopy or tent in advance before camping, otherwise we may eventually grow up through trial and error.

I don’t know about others, but for us, the first thing after the successful construction is definitely shooting! Photo! Film! Before I set off, I took the dangbei projection at home, put away my notebook, projector and snacks, and the camping atmosphere came.

As an important member of this trip, Krypton 001 is still in always online. Its positioning is a medium and large hunting car with pure electric crossover coupe wind design, which is very handsome. The front face has a highly recognizable split headlight combination, the side lines are smooth and dynamic, and the design of the tail is also layered and full, which is highly recognizable after lighting at night. At the same time, the spoiler top wing and frameless doors plus the interior of science and technology create a full sports atmosphere as a whole.

Moreover, as a new energy vehicle, Krypton 001 has a long battery life and a reverse charging function, which is very convenient for our outdoor camping, and for safety reasons, electricity is safer than open fire. With electricity, when we are camping, the induction cooker, baking tray, coffee machine, air fryer, ice maker, electric kettle and projector can all be used freely, so the feeling of moving home into nature should not be too cool.

The space of Krypton 001 is the most satisfying part for me to go camping this time. The trunk space is very large, and our car full of equipment (including awning, tables and chairs, projection curtain, projection bracket, projector and the most important food) can be easily loaded into the car. Looking at the space inside the car, two boys are the main driver and co-pilot, and three girls are sitting in the back row. After adjusting the comfortable sitting posture in the front row, the space in the back row is still very large, and there is plenty of legroom, even if 180 boys sit, there is no problem.

Of course, many places may need to drive for a long time during camping. For vehicles, it is not only necessary to have better comfort, but also to be smarter. Extreme Krypton 001 supports voice control, and also has an intelligent central control screen. The operation of air conditioning, ambient lights, skylights, music, etc. are all completed by this big screen, such as the adjustment of steering wheel and rearview mirror. I can adjust it directly through the central control screen. The most interesting thing is the large skylight overhead. You can adjust the light transmittance of the skylight by sliding the screen.

On the big screen, I have to mention the Dangbei Projection that I brought this time. I brought two kinds of projections during camping, namely Dangbei C2 and Dangbei X3 Pro. As a portable projection, Dangbei C2 has a built-in lithium battery, which can be played without power supply, which is very convenient for friends who go camping but have no power supply. And small in size, you can carry it with you in your bag.

The other is the Dangbei X3 Pro, which is the Dangbei projection I just bought, and also the flagship 4K laser projection that Dangbei launched this year. Its appearance is very scientific and technological, which is inexplicably consistent with our theme of car camping today, so it just happened to take advantage of camping to have an outdoor party. We set up the curtain just as the sun was about to set. The reason why I chose to carry the Dombey X3 Pro was because the Dombey X3 Pro has 3200ANSI lumens, and the brightness is really good in the domestic intelligent projection. Moreover, because we watch it outdoors and bring a big curtain, the projector with high brightness will definitely be better.

The reverse charging function of Krypton 001 can also continuously supply power to the projector, without worrying about power failure during use.

This time period is almost after 6: 00, and the friends come to watch movies with karaoke after work. Several of us have propped up the projection early. Although the outside light is still very bright, the projection picture is still very clear, and Dangbei X3Pro supports far-field voice. Although there are a large number of friends, it can be done without grabbing the same remote control.

At sunset, the starry sky cinema under camping officially opened, and everyone watched movies and ate snacks. You are not afraid of losing power on your mobile phone. You can also use wireless charging to charge your mobile phone on Krypton 001. In short, Krypton 001 can make you feel full of security when camping outdoors, and Dangbei X3 Pro projection will make the camping experience full of atmosphere.

During this period, passers-by were also curious. What kind of car is this? And charge the projector? What kind of projection is this? It looks so clear.

Because this camping site can’t stay, after camping, everyone will go home separately. Of course, all the garbage should be collected and taken away, and environmental awareness must be maintained. Moreover, through the feedback from onlookers, the two protagonists of this camping trip, the Krypton car and the Dangbei X3 Pro projector I brought with me, have been widely praised (inner OS: I really have a unique vision).

Finally, let’s take a small group photo after a busy day (warm reminder: vehicles are not allowed to enter the lawn, and we have also been educated by the security uncle. It is indeed our mistake and we must accept criticism with an open mind)

At about 9 o’clock in the evening, everyone packed their things and returned home. On the return trip, I observed the electricity consumption of the vehicle. Under the condition of turning on the air conditioner and reverse charging, about 10% of the electricity was used, and the electricity was indeed very durable. Moreover, for new energy vehicles, the consumption of electricity was also the most concerned topic. During driving, the electricity of Krypton 001 was still very resistant to taxis.

Camping can really slow down our busy life, stay away from the noise, integrate life with nature, and gain a unique life experience in practice, which is also a kind of fun. Of course, we should remind our friends who are going camping to check the vehicles, camping equipment and don’t go to remote and dangerous places before we leave. After all, safety is the most important thing, and the departure time can be judged by ourselves according to the weather and driving distance of the day. Anyway, we are sunburned, and those who have the conditions can also try to start with a projector. With the blessing of the projector, the camping experience is really by going up one flight of stairs.

Since its listing on September 12th, the M7 has been continuously concerned by the market, with orders reaching 15,000 vehicles on the first day of listing and more than 20,000 vehicles within five days of listing. The popularity of orders has caused the stock price to rise sharply recently. From September 14th to 18th, the company’s stock price achieved two boards in three days.

In fact, with the help of Huawei’s auto concept stocks, the company’s share price began to rise after the release of Huawei’s new machine. Since the release of Huawei’s new machine on August 29, the cumulative increase of the company’s share price has reached 56.02%, much higher than the 6.5% increase of the auto sector in the same period. In view of the recent large increase in the share price, the company issued an announcement on the evening of September 18 to remind investors to invest rationally.

However, in contrast to the company’s higher share price, the company has continued to lose money in recent years, and its profitability is not optimistic. In the first half of 2023, the company deducted 1.885 billion yuan from its net profit, down 9.96% year-on-year.

Celestial was originally a brand of Jin Kang New Energy, a new energy subsidiary of Xiaokang, and was renamed Celestial Automobile Co., Ltd. in May 2022, and then the abbreviation of Xiaokang Securities was changed to Celestial in August.

Xiaokang shares are well known to the outside world, mainly relying on mini-vans. In the early days, the company started with the production of springs, and then its business expanded to auto parts. In 2003, the company cooperated with Dongfeng and began to enter the field of automobile production. The main model was Dongfeng Xiaokang van. In 2012, the sales volume of mini-cars exceeded 1 million, and it was once called the three giants of China mini-cars with Wuling Hongguang and Changan Star.

From 2013 to 2016, the company’s fuel vehicle sales showed a slight decline as a whole. In 2017, with the substantial increase in SUV sales, the company’s fuel vehicle sales reached a high point, and then began to decline year by year, from 394,500 in 2017 to 225,200 in 2021, and the fuel vehicle sales in 2022 dropped sharply to 132,100.

The decline of fuel vehicle business made the company begin to shift its focus to new energy vehicles, but the road to transformation was not smooth. In July 2020, the annual sales volume of Celeste SF5 was only 732 vehicles, which was not accepted by the market.

In March, 2021, the company announced that it had reached a cooperative relationship with Huawei. Celestial Huawei Smart Select SF5 was equipped with Huawei electric drive and HiCar system. Through cooperation with Huawei, the sales volume of Celestial SF5 also increased significantly. From April to December, 2021, the cumulative sales volume of Celestial SF5 exceeded 8,500, and the company’s annual sales volume of new energy vehicles reached 41,400, up by 103.94% year-on-year.

The success of the cooperation with Huawei has also enabled the company to further bind Huawei. In December 2021, the company and Huawei jointly launched the AITO Jiejie brand. Huawei has deep participation in industrial design, quality control, intelligent cockpit and automatic driving, and is also responsible for Jiejie marketing and channels.

Thanks to Huawei’s all-round blessing, in 2022, the sales volume of M5 and M7 reached 75,000, becoming the fastest-growing brand of new energy vehicles. The annual sales volume of Celeste new energy vehicles also reached 135,100, up 226.33% year-on-year, and the sales volume exceeded that of fuel vehicles.

　In addition, through the cooperation with Huawei, the company’s share price has tripled in just a few months. When the company reached a cooperative relationship with Huawei in March 2021, the company’s share price was around 20 yuan, and by the end of June 2021, the share price was close to 80 yuan, with an increase of 300%.

Although relying on Huawei’s brand influence and technical strength, the sales of Celestial new energy vehicles have been greatly improved in a short period of time, but Huawei’s dominant position in the world brand has also made Celestial rely heavily on Huawei and lose more decision-making power. Traditional car companies such as Guangzhou Automobile refused to cooperate with Huawei in depth, and the main reason for using Huawei as a component manufacturer was that it was worried that it would lose its independent decision-making power.

On the other hand, apart from cooperating with Cyrus, Huawei is also cooperating with Chery, BAIC and other manufacturers, which will inevitably dilute the influence of Huawei brands on Cyrus. For example, the intelligent world S7, which Huawei cooperates with Chery, will first be equipped with the HarmonyOS 4.0 car system, which is earlier than the M9.

In fact, Celestial is also laying out its own independent brand of new energy vehicles. In March 2023, the company launched its own brand of Blue Power, and in the same month, it released its first model, Blue Power E5. In addition to Huawei HiCar system, BYD hybrid system was adopted as the core three power technologies, but only 1,944 vehicles were sold by the end of August, and the market performance was bleak.

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With the arrival of the new energy era, many car companies have started the road to the new energy track. No matter whether it is a new force to build a car or a traditional car company, there is no doubt that they are competing to make efforts. After all, who can take the lead in bringing better products into the market will get the market initiative, but is this really the case? I believe that Haval Xiaolong MAX will appear in most people’s answers. The positioning of plug-in hybrid medium-sized SUV, the standard four-wheel drive system in the whole system, and the good configuration level, the key price is less than 160,000, and this "king of volume" can be said to give a lesson to peers.

Modeling design is unique.

In fact, most of today’s car designs are similar, especially the design of new energy vehicles in modeling is difficult for consumers to find bright spots. Although different people have different opinions on the appearance, many young consumers are very concerned about the first impression of a new car. Therefore, on the new energy track, Harvard brand does not use the design style of dolls. On the one hand, it wants to show consumers a new side. On the other hand, Harvard brand is committed to creating a more unique new car design, making the brand more in line with the aesthetics of young consumers and showing the brand’s latest product image. Harvard Xiaolong MAX is one of them.

As a plug-in SUV, Haval Xiaolong MAX adopts minimalism as a whole, but skillfully incorporates unique elements to create a brand-new product image that is younger and more scientific. In itself, it is a new breakthrough in technology. If the design does not bring forth new ideas and insists on the traditional SUV design, it will not only fail to keep up with the trend of the times, but also make consumers lose interest. Therefore, the value of Haval Xiaolong MAX alone will definitely make consumers shine.

From the appearance alone, the style of Haval Xiaolong MAX this time can be said to be very different from the fuel car under the previous brand. The design of low wind resistance body lines gives the new car a sense of movement and smoothness, and also improves the overall aerodynamic performance. The unique laser mesh air intake grille also increases the recognition visually, making Haval Xiaolong MAX stand out among many models.

The most impressive thing about the interior is the 12.3-inch full-color LCD central control screen +12.3-inch full-color LCD auxiliary driving screen+12.3-inch full-color LCD instrument. The three screens do not interfere with each other and the image is clear. Among them, the 12.3-inch full-color LCD co-driver screen is equipped with the exclusive entertainment system of the co-driver, which greatly enhances the fun of driving. This design makes the co-pilot no longer feel boring during the long journey.

What new energy needs is safety.

At present, there are many types of new energy vehicles, and the number of new energy vehicles is gradually increasing. Therefore, the safety problems of some new energy vehicles have indeed attracted the attention of many consumers, such as spontaneous combustion and car accidents caused by intelligent driving failure, which are the fuses that restrict consumers from starting new energy vehicles. However, whether it is active or passive, Haval Xiaolong MAX can be said to be full in terms of safety configuration, giving drivers and their families a full sense of security.

First of all, Haval Xiaolong MAX is equipped with Coffee Pilot intelligent driving system, and the top model is equipped with 22 intelligent sensors, which can support L2+ intelligent driving assistance function, which undoubtedly provides drivers, especially novices, with more reliable driving safety protection.

For example, in the scene of daily commuting and long-distance travel, the system can provide intelligent driving assistance functions including ACC full-speed domain adaptive cruise, intelligent cruise, lever change (HWA), intelligent cornering, intelligent dodge active emergency braking, lane departure warning, lane keeping and emergency lane keeping assistance. If you are a novice driver who just got a driver’s license, this configuration can not only make you tired after long-distance driving, but also minimize the occurrence of traffic accidents and ensure the safety of vehicles and occupants.

Moreover, the 540 panoramic panoramic image equipped by Haval Xiaolong MAX can capture road safety hazards more comprehensively during driving, avoid potholes and obstacles in time, and avoid tire sinking and chassis rubbing. Full-scene automatic parking system has three auxiliary functions: integrated parking, remote parking and tracking reversing. By identifying the appropriate parking space and automatically controlling the vehicle, the driver can drive in and out of the parking space only by manipulating the vehicle according to the system prompts, which greatly reduces the parking difficulty of novice drivers in hutong and narrow parking spaces.

Don’t worry about passive safety. The front row has double pre-tightening belts with limited force, and the rear row has tight-limiting seat belts on both sides. The proportion of high-strength steel used in the car body is 73.6%, and the whole system is equipped with 6 airbags as standard, which has reached the C-NCAP five-star safety standard.

Hi4 with intelligent four-wheel drive electric hybrid technology

As a new energy vehicle, especially plug-in hybrid vehicles, efficient powertrain is the biggest selling point. Haval Xiaolong MAX is built on the latest hybrid platform of Great Wall Motor and equipped with a new hybrid architecture Hi4. The power system consists of a brand-new 1.5L high thermal efficiency engine, a two-speed hybrid special transmission, a 70kW front axle motor, a 150kW rear axle motor and a battery pack. The comprehensive power of the system is 205kW, and the comprehensive torque is 585 N m. It takes only 6.8 seconds to accelerate at zero speed, with faster response speed and stronger torque output, which is more advantageous than the traditional double power.

Hi4, a new hybrid architecture, adopts the innovative configuration of series-parallel electric four-wheel drive with front and rear axles, and combines intelligent energy management and iTVC intelligent torque vector control system to accurately identify real-time road conditions and realize intelligent dynamic switching of 3 engines and 9 modes. Equipped with a brand-new single-motor two-speed hybrid special transmission, it adopts fixed-axis gear train and lightweight design to realize multi-mode switching, flat-wire motor and high-efficiency bearing, and all modes operate efficiently to reduce transmission loss. The power battery adopts laminated bipolar ear design, and the anode of the battery cell is made of NCM polycrystalline material, which makes the power battery have strong fast charging ability, with 33kW DC fast charging, and the power is from 30% to 80%, and the fast charging takes only 26 minutes; The maximum discharge power is 3.3kW, and the efficiency is higher.

Not only that, Haval Xiaolong MAX adopts the front McPherson independent suspension and the rear trailing arm three-link independent rear suspension. This suspension has high reliability, strong durability, light weight and fast speed response, which effectively improves the comfort of riding in the back row and does not shake at high speed, greatly reducing the possibility of long-distance carsickness.

Write at the end:

The biggest highlight of Haval Xiaolong MAX is that it has the experience of intelligent electric four-wheel drive under the premise of having the energy consumption of two-wheel drive of the same class. If you are considering buying an SUV that can give strong power and give consideration to fuel economy, and the internal and external design can keep up with the fashion trend and also has a personality, consider this Haval Xiaolong MAX.

speed up apply the brakes oil consumption second rice rise Still very fierce to test the new BYD Tang DM 80 first. Evaluation Editor-Liang Haiwen:

For its acceleration and braking performance, in fact, this level can already be predicted before the test, and the new Tang DM 80 impressed me deeply mainly because it should be said that it has done a good job in driving quality. The quiet and comfortable feeling when driving with pure electricity will make passengers have a good riding experience, and the excellent performance of kinetic energy recovery system is also an important assistant to reduce energy consumption/fuel consumption. On the whole, if you are interested in buying a hybrid model, Tang DM is a model worthy of special consideration.

Evaluation editor-Chen Hai maid:

The hybrid system of Tang DM can be said to be relatively mature, although it has a lot of bright data, such as speeding up the results in less than five seconds. But it is a family car after all, so I am actually more concerned about its pure battery life and daily driving experience. Fortunately, I am not disappointed. More importantly, the new Tang price is quite kind. Even if you don’t want a hybrid model, then the fuel version of less than 130,000 is believed to impress many friends.

Evaluation Editor-Huang Rongjia:

It’s not news that Tang DM accelerates quickly. The old model itself is very fast, and the new generation has inherited the aura. What really surprises me is that the new generation of Tang DM is equipped with 22-inch rims and brembo six-piston brake calipers, and the vibration reduction effect is very good. If you consider that this is a medium-sized 7-seat SUV with less than 300,000, it is really exciting. For BYD, for China brand, it’s really disappointing this time, which makes people sit up and take notice.