Handling a mobile phone number can not only make phone calls and send text messages, but also bind broadband accounts and get free broadband — — This "mobile phone package+free broadband" model sounds practical and cost-effective, and is favored by many consumers. Mr. Liu, a Shanghai citizen, chose a similar communication package. He told the author that the primary reason for his choice was "feeling very cost-effective".

　　However, some users said that without their knowledge, the free broadband that was handled a year ago began to be charged quietly, but it was difficult to cancel it. Is the "free broadband" package really affordable or is there a "trap"? What problems should consumers pay attention to when choosing this kind of business?

　　"Package" is not for everyone.

　　Data show that at the end of 2018, the number of fixed Internet broadband access users in China reached 407.38 million, an increase of 58.84 million over the end of last year. Free broadband and preferential packages vigorously promoted by major operators are indispensable. Operators seize market share through free broadband, which makes giving free broadband to mobile phone packages increasingly become a mainstream communication package type. However, when different consumers choose this kind of package, the experience is very different.

　　Yan wang, who lives in Zhengzhou, Henan Province, has been using a mobile phone to bind broadband services for three years. "The free broadband given in the mobile phone package is no problem to use, and the mode of automatic monthly payment also provides convenience for users." Yan wang said that when he first moved into his new home, he packed a set meal with the recommendation of the salesman. "Do broadband alone for a month to 40 yuan; Tied together, the telephone bill and broadband add up to 68 yuan every month, and I feel that the price is still very affordable. "

　　However, Cui Le, a junior at Wuhan University, is not satisfied with the same "free broadband" business. Under the propaganda of the communication company, Cui Le and several roommates handled a set meal together. However, after a period of use, Cui Le found that the given broadband service was not suitable for campus use: the database purchased by the school could not be used, and the teaching platform could not be logged in. But at the beginning of the business, no one told them that such problems might occur. After several months of continuous deduction, Cui Le and several roommates felt "lost" and had to go to the business hall at the same time to unsubscribe from the business and cancel their mobile phone numbers.

　　Be careful of "default automatic renewal"

　　The author’s investigation found that consumers’ dissatisfaction with the "mobile phone package+free broadband" model is mainly reflected in the following aspects:

　　Free broadband is difficult to meet the needs of specific groups. Like Cui Le, many students in school have been troubled by the incompatibility between free broadband and campus network, which leads to the helplessness of going to the library to "surf the internet" when there is broadband in the dormitory.

　　Most free broadband packages are automatically renewed by default, which is unreasonable for users who don’t want to use broadband continuously. Netizen "john young" vomited on the social network that his phone bill somehow rose to the monthly 300 yuan. Only after inquiring did he know that the free broadband he had received had expired, but the service did not terminate, but he continued to deduct money.

　　For users who want to unsubscribe, change packages or "port number transfer", the process is relatively troublesome. Xiao Zhang, who studied at the Central Academy of Fine Arts, applied to the operator for changing the lower tariff package in early 2018, but it has not been changed successfully so far. "The salesman first said on the phone that he would help me change it and take effect the next month, but then I found that the previous package had been automatically renewed for one year. To cancel the contract, I can only go to the business hall where the number belongs. My mobile phone number is from my hometown in Henan. It is impossible to go back from Beijing just to change the package. "

　　"port number transfer" forced operators

　　Can consumers avoid the above troubles while enjoying the preferential treatment? During the interview, Xu Li, a staff member of China Unicom, suggested that consumers should fully understand the package and contract before buying. "In order to avoid unnecessary troubles, users must carefully read the terms of the package contract before or during the handling of such bundled packages, and ask for early termination, ‘ Port number transfer ’ , due fees, etc., and then make a choice based on your own situation. " Xu Li said.

　　In response to the problem of automatic fee deduction, Liu Chunyan, an associate professor at Tongji University Law School, pointed out that mobile phone operators and users signed service contracts. If the operator does not inform the user and changes from free to charge, it is a unilateral change of the contract, which is a violation of the contract and constitutes a breach of contract. Furthermore, taking the form of automatic deduction unilaterally also infringes on the property rights of users, which constitutes infringement.

　　The promotion of "port number transfer" is also forcing major operators to improve network quality and service level as soon as possible. On May 21st, at the policy briefing in the State Council, Chen Zhaoxiong, Vice Minister of the Ministry of Industry and Information Technology, pointed out that users should be guaranteed to fully enjoy the rights and interests of "port number transfer" and ensure that "port number transfer" will be realized nationwide before November 30th this year, so as to truly "take the number in hand and leave when you say it".

　　Xu Li believes that "port number transfer" has brought great challenges to operators. "In the future, we will optimize the package and simplify the products from the user’s point of view." Yan wang said with emotion: "‘ Port number transfer ’ The times are coming, and operators should think more about how to make good products. Users should be informed of the package terms more transparently, instead of using ‘ Free broadband ’ Wait for the gimmick to tie the user. "

　　This is a different student: no sweat glands, no sweat, and his legs can’t stand because of illness. Facing the child’s eager eyes, the people in Jiulongpo District and the teachers in the primary school relayed their education and gave him special love … …

　　"See which edges are equal in length?" Yu Bangying held a cuboid teaching aid in his left hand and gestured with the numbers read out by Li Jiajun in his right hand.

　　Yu Bangying is a math teacher at Renhe Primary School in Zhongliangshan Street, Jiulongpo District, and 14-year-old Li Jiajun is a student of this school. But the place where they attend classes is not the school, but the home of Li Jiajun in Chaoyang Community, Hualong Jiayuan Community.

　　On March 27th, He Zhongyong, deputy secretary of the Party branch of Renhe Primary School, told Chongqing Daily that because Li Jiajun couldn’t stand on his legs, 24 teachers from the school, including Yu Bangying, were sent home every week to help Li Jiajun with his homework. So far, they have persisted for seven months.

　　Special students

　　You can’t walk without sweat glands and legs.

　　"Can you do something to keep the doll studying?" Last September, on the day of school, my father Li Zhonggang went to school with Li Jiajun weighing 120 pounds on his back. His eyes were full of prayers. "The doll especially wants to study!"

　　Li Jiajun in front of him has fair skin, bright eyes and a bright smile. Li Jiajun has no sweat glands and no sweat since he was a child. When the temperature exceeds 25 degrees Celsius, he will have a fever all over his body. After school, every June and September, he had to attend classes in the morning and go home in the afternoon to "avoid the heat". Fang Tao, principal of Renhe Primary School, said, "The school has also prepared an air-conditioned study room for him."

　　In 2014, Li Jiajun’s left leg was inexplicably swollen, and the valgus of the knee joint was not straight. Then he dropped out of school for a year, and after surgery, he still limped. Although it was difficult to walk, he kept going to school with the help of his classmates to help him go to the toilet and go upstairs and downstairs. In 2017, Li Jiajun also had swelling in his right knee. He dropped out of school for a year and sought medical treatment, but he still couldn’t stand. From then on, he could only sit in a wheelchair.

　　Li Jiajun is a strong child.

　　"I can’t always stay at home and watch TV and play with my mobile phone." He missed the teachers and classmates at school and asked his parents to send him to school. "I want to study."

　　Li Jiajun’s physical condition is no longer suitable for studying at school. Fang Tao and He Zhongyong suggested that parents accompany him. But in recent years, Li Zhonggang and his wife spent 200,000 yuan to treat Li Jiajun, sold their house and closed the small restaurant that had a good business. They have to work to earn money to support their families and seek medical treatment for their sons, so it is difficult to accompany them. Looking at Li Jiajun’s eager eyes and his parents’ anxious expression, Fang Tao and He Zhongyong fell into deep thinking.

　　Special action

　　Twenty-four teachers sent their teachers home by relay.

　　After repeated discussions, the school leadership decided to send a proposal to the teachers while retaining Li Jiajun’s student status, recruiting and forming a "love sending group" to send teachers home by relay.

　　"I didn’t expect as many as 24 teachers to sign up." He Zhongyong said that Li Jiajun’s grades were not very good because he delayed too many classes. But teachers believe that it is precisely because of this that it is more necessary to send teachers.

　　So everyone started the special action of relay teaching.

　　On September 18th, last year, He Zhongyong led 24 teachers of "Love Sending Mission" to Li Jiajun’s home to pick up and drop off teachers, and sent desks, chairs and school supplies. It is agreed that two teachers will be sent to the school twice a week, and each time two teachers will come to the door to complete the two-hour work together.

　　At 10: 00 am on March 27th this year, Yu Bangying took math first, and then teacher Li Xiaojiao spoke Chinese.

　　Yu Bangying finished the cuboid section and left a message on page 17 of the textbook: "Next time the teacher comes, check and help with the homework on this page, and then talk about the cube part." She told reporters that the sending teachers have set up a WeChat group, and everyone sends their class progress and assigned homework to the group, and then the next teacher will relay the class and tutor the homework.

　　"He loves learning very much! And very optimistic, always with a smile on his face. " Feng Danlei, another Chinese teacher, said that Li Jiajun writes beautifully. Although his foundation is not very good, he loves learning. Every time the teacher assigns homework, he always asks for "more points".

　　Li Jiajun told reporters that I thought I was just studying Chinese, math and English, but I didn’t expect to be able to attend all courses at home, such as sports, art and music, which is almost the same as the school curriculum.

　　"physical education class is a massage class and the massage effect is very good." Li Jiajun said that PE teacher Yang Yiming should pinch his shoulders and massage his hands and feet every time to help him exercise his muscles and dredge his blood vessels.

　　Special arrangement

　　Children’s graduation is suspended, and the school continues to teach.

　　At 12 noon on March 27th, Li Xiaojiao finished Chinese class and took out an Alumni File for Li Jiajun to fill out. Li Jiajun’s sixth grade (3) class will graduate in two months, and the students hope that he will write a farewell message to everyone.

　　"But he can’t graduate for the time being." He Zhongyong introduced that Li Jiajun failed to master many knowledge points because he missed too many courses. The school plans to continue to teach for one year. "The next focus is to cultivate his self-learning ability and self-reliance and self-reliance."

　　In the afternoon, Xia Yu, an art teacher, took Li Jiajun downstairs in a wheelchair and started a sketch class at the edge of the green land in the community. Green trees and red flowers, Li Jiajun bathed in warm sunshine and completed a painting called "Looking for Spring".

　　"He especially likes painting." Mother Fan Kaiju took out a roll of drawing paper, which was 50 meters long. Li Jiajun drew more than 10 meters long pictures on it, including tall buildings, squares, roads, shops, ships, trains, planes, and ongoing sports competitions in the playground. "I have been painting for a year, and he said that he would finish painting this roll of paper."

　　Xia Yu said that Li Jiajun is very yearning for the outside world. Next, he should try his best to help him get out of the room and walk more in the community.

　　The action of sending teachers to Renhe Primary School has attracted the attention of Zhongliangshan Sub-district Office and Hualong Jiayuan Community Neighborhood Committee. Now, the streets and communities have listed him as a key concern, helping to apply for the implementation of temporary relief funds and disabled relief funds. The social work organization also invited Li Jiajun to join the "4: 30 Class" and "Holiday Carnival" in the community civic school, giving him the opportunity to communicate and play with more children of the same age.

　　"So many good people have made our family see hope." Li Zhonggang said that 24 teachers relay to teach, which not only allows them to earn money to support their families with peace of mind, but also makes them full of confidence in their son’s future.

At 3: 45 am on November 2nd, Beijing time, in the fourth round of the 2023-24 English League Cup, Chelsea played against Blackburn Rovers at home. In the first half, badia Hiller opened the record for Chelsea; In the second half, Sterling scored to expand the score. In the end, Chelsea beat Blackburn Rovers 2-0 at home and advanced to the quarterfinals of the Carling Cup.

In the 7th minute, Malkin took the ball to the right and cut inside. His left foot missed the right column. In the 10th minute, Sterling broke into the left of the restricted area with the ball, and fell to the ground after physical contact with his opponent. The referee didn’t give a penalty.

In the 16th minute, Rees-James received a pass from his teammates, got the ball from the right side of the penalty area and pushed it from the bottom at a small angle, which was confiscated by Blackburn Rovers goalkeeper. In the 24th minute, Reese James made a long-range shot from the right at the front of the restricted area, and the ball slipped and missed the left column.

In the 26th minute, Enzo Fernandez took the ball from the left at the front of the restricted area and made a low shot. Blackburn Rovers goalkeeper fell to the ground and saved the ball.

In the 30th minute, Gallagher crossed the ball from the bottom line on the right side of the penalty area, Blackburn Rovers goalkeeper hit the ball out of the penalty area with one hand, and badia Hiller scored a goal at the front of the penalty area, with Chelsea leading 1-0!

In the 35th minute, Palmer cut into the right at the front of the restricted area, and his left foot shot was confiscated by Blackburn Rovers goalkeeper. In the 37th minute, Blackburn Rovers’ right cross hit Negara Geer’s arm in the restricted area, and the referee didn’t make a penalty.

At the end of the first half, Chelsea entered the halftime with a 1-0 lead.

In the second half, it was easy to fight again. In the 51st minute, Enzo Fernandez shot high from the top of the restricted area. In the 57th minute, Enzo Fernandez made another long-range shot from a similar position, and this time the ball was confiscated by Blackburn Rovers goalkeeper.

In the 59th minute, Palmer broke the ball from the opponent’s foot on the left in the frontcourt and sent a straight plug. Sterling took the ball into the penalty area and kicked the door. The ball jumped into the far corner and Chelsea led 2-0!

In the 61st minute, Chelsea made two substitutions, Colwill and Gustavo came out and replaced Reese James and goal hero badia Hiller. In the 67th minute, Sterling broke into the restricted area and made a cross on the left. Jaakson pushed the ball high near the penalty spot.

In the 75th minute, Gallagher took the ball to the left in front of the restricted area, and his foot missed the far post. In the 76th minute, Chelsea made another substitution, and caycedo came out and replaced Nicola Jaakson.

In the 85th minute, Sterling hit the door at a small angle with the ball on the right side of the restricted area, and the ball slipped past. In the 87th minute, Chelsea made the last two substitutions. Madueke and matos came out and replaced Palmer and Enzo Fernandez. In the 93rd minute, Gustavo volleyed from the right side of the restricted area and missed the far post.

Soon after, the game ended. Finally, Chelsea beat Blackburn Rovers 2-0 at home and advanced to the quarterfinals of the Carling Cup.

The lineup of both sides:

　　Liyang, located at the junction of Jiangsu, Zhejiang and Anhui in southern Jiangsu.

　　Known as "three provinces crow"

　　The special geographical location has created the particularity of Liyang cuisine

　　In addition to Liyang’s most famous cuisine,

　　You can also taste green and healthy original ecological agricultural and fresh products.

　　Now, let’s take a look with Xiaobian.

　　What special agricultural products are there in Liyang?

　　First, Daibu

　　Daibu, a thousand-year-old ancient town with a long history, is located at the junction of Jiangsu, Zhejiang and Anhui provinces, with unique geographical location, rich natural resources and convenient transportation conditions.

　　The ancient town of Daibu contains the fresh poetry of green mountains and green waters, the infinite charm of Nanshan bamboo sea, the fragrance of fruits and vegetables all year round, and the farm food on the tip of the tongue … … The low mountains are winding, the thousand acres of tea gardens are green, cicadas are singing birds, the breeze is Xu Lai, and the bamboo rhyme is long.

　　The ecological beauty of Daibu is not only hidden in Nanshan Bamboo Sea, but also meanders from Highway 1. This "rainbow highway" shuttles between hills and lakes, and under the shadow of dense forests and rice fields, it is imbued with the unique flavor of Jiangnan pastoral.

　　On both sides of Highway 1, autumn flowers bloom and tea fragrance floats far away. Driving on this highway, enjoying the scattered houses in the south of the Yangtze River, listening to the sounds from the countryside, one step at a time, bridges flowing, as if you were in a beautiful picture scroll.

　　When you arrive in Daibu, you must experience different styles of resort hotels, such as Yushui Hot Spring Resort, Meixiu Shan Ye Hot Spring Resort, an yun Yuenan Mountain Resort, Nanshan Bamboo Sea Inn … There are lakes embedded in the mountains, bamboos planted by the lake and butterflies among the bamboos.

Yushui Hot Spring Resort Hotel

Meixiu Shan Ye Hot Spring Resort

An yun Yuenan Mountain Resort Hotel

Nanshan Zhuhai Inn

Qingu Nanshan

　　With its unique geographical location and convenient traffic conditions, Daibu produces a large number of agricultural fresh products with rich natural resources. "Taiwan Province Huazhen Fruit Corn" in leisurely Nanshan, it is eaten raw as fruit and cooked as coarse grains. Take a bite, don’t use too much force, chew it gently, your ears can clearly hear the sound of epidermis bursting, and the juice instantly overflows your lips and teeth, leaving fresh and crisp corn pulp.

　　Nanjing 46 japonica rice, the "God-given food fate" of leisurely Nanshan, is located in the Nanshan scenic area with unparalleled natural endowment, rich in selenium, covered with traditional artificial weeding and primitive duck-rice co-cultivation, and the rice grows healthier and more nutritious.

　　Daibu is a veritable "hometown of chestnuts". The scientific name of Nanshan chestnut is Pearl Chestnut, which is famous for its thin shell, large fruit, bright brown color and sweet taste. The skin color is light yellow, raw food is crisp and tender, and cooking with ingredients is more fragrant, soft and palatable, and tastes like osmanthus fragrance, so it is also called osmanthus chestnut.

　　Bamboo shoots are a specialty of Daibu, and they are delicious given to Nanshan by nature. Bamboo shoots here are made into various flavors, such as hand-peeled bamboo shoots, roasted bamboo shoots, braised bamboo shoots in oil, and dried bamboo shoots … … If you go to Nanshan Bamboo Sea, remember to bring some bamboo shoots home.

　　Daibu produces wild goose mushroom, and boarded the "China on the tip of the tongue". When you arrive in Daibu in autumn, don’t forget to taste the most delicious taste of this season. When you leave, don’t forget to bring a bottle of "wild goose mushroom sauce", which is salty, slightly sweet, mellow and delicious.

　　Second,Shangxing

　　Caoshan Tourism Resort in Shangxing Town, liyang city, relying on excellent natural ecological environment, profound cultural accumulation, rich modern agricultural resources and superior location conditions, has built three levels of leisure and holiday tourism products with the theme of "Colorful Caoshan", which has made "Caoshan Model" famous.

　　Located in Caoshan Eco-tourism Resort, Qiwei Okra Ecological Park has beautiful scenery, rich products, a natural environment and a refreshing climate suitable for the growth of various herbs. The natural geographical environment of the plantation is superior, and the soil is fertile and pollution-free. It is a rare treasure for planting high-quality okra. The quality of the planted okra is very good, the meat is delicate and the taste is smooth.

　　Third, don’t bridge

　　Golden Mountain Village in Bieqiao Town is located in Gaoxiang, north of Liyang, and sweet potato has a long history as a local excellent variety. The environment and ecology of Golden Mountain Village are pollution-free, the soil color is like gold, the water quality is clear, and it is rich in minerals. The unique natural environment such as soil, water quality and climate makes Huang Jinshan’s selenium-enriched sweet potato taste soft, soft, sweet and fragrant, golden and attractive, and it has the evaluation of "color is like jade, sweet as honey, fragrant as cinnamon, and delicious as millet".

　　Bieqiao Tangma Lily Planting Base is adjacent to Tangma Reservoir, where the water quality is good, the land is fertile, and it is far away from harmful substances such as chemical fertilizers and pesticides. The cultivated Tangma Lily is plump, delicious, white as jade, overflowing with faint lily fragrance, large in size, pleasant in fragrance and delicious in taste.

　　Fourth, Nandu

　　The ancient poem "A bumper harvest is said in the fragrance of rice" It is also a kind of wild interest to look at the rice waves and smell the fragrant rice! At present, the rice fields in Qingfeng Village, Nandu Town are full of vitality, and it is time to watch!

　　Superior climatic conditions and geographical environment have created fertile fields in Nandu, and cultivated Qingfeng rice with fragrance, sticky and soft elasticity — — Nanjing 46. Autumn will usher in a wave of Qingfeng new rice in the middle and late October, with excellent taste. You can’t miss it if you eat food.

Qingfeng rice

　　Qingfeng rapeseed oil with high value, using non-transgenic flower seeds, is healthy, natural and delicious, and is the "best assistant" for cooking delicious food.

　　Qingfeng rice wine, with its own literature and poetry — — From a grain to a drop of wine, it is the persistence and waiting of the villagers’ winemakers. Among them, Qingfeng rice wine with osmanthus flavor is sweet in fragrance, and it is full of happiness to taste a cup of joy, which is really intoxicating.

　　The characteristic agricultural innovation brand created by Qingfeng villagers — — "Master Ba’s paw" is made of healthy and fresh raw materials and marinated with an exclusive secret recipe. It is mellow and delicious, and is suitable for all ages.

　　Beibei pumpkin in Nandu Vegetable Orchard has both the sweetness of pumpkin and the glutinous powder of chestnuts. The texture is dry enough, the moisture is not too much, and the taste is full, not crisp. The green skin is dark green with light green stripes. Even if it is stored for ten days and a half months, the skin appearance remains the same.

　　V. Bamboo Shoe

　　Lu Yu Village, Zhuze Town, sees that there are trees, flowers and flowing water. With the ingenuity of the builders of characteristic rural areas, the village roads are neat and the rivers are refreshing, which is like a beautiful paradise.

　　Luzhu Village in Zhuze Town is located near Wawu Mountain. The produced finger sweet potato is rich in selenium and has high nutritional value, so it is called the "king of anti-cancer" among trace elements in human body.

　　Zhuze Town, liyang city is the only town of animal husbandry in Changzhou. The local farm geese have the characteristics of high lean meat and low fat, and the meat is delicious. Zhuze Wind Goose, which is made of local farm geese, has four characteristics of "color, fragrance, taste and shape".

　　of course

　　Liyang’s agricultural and fresh specialties are far more than these.

　　There are also Tianmu Lake white tea, fairy eggs, and liver sticks.

　　Special food, wait for one by one.

　　Why don’t you come soon

　　Xinhua News Agency, Nanchang, December 13th-The 6th Chinese Billiards World Championship of China Billiards Association ended its quarter-final competition in Yushan County, Shangrao City, Jiangxi Province on December 13th. Zheng Yubo and Chen Siming, the last champions, were both out of the men’s team and women’s team, so they missed defending their titles.

　　Zheng Yubo, who is expected to hit the third consecutive championship this time, met john young, the champion of the 2017 tournament. John young established a 10:4 lead early, and Zheng Yubo struggled to catch up, but still lost 11:13. John young will play against his apprentice, Zhao Ruliang, who lost to Zheng Yubo in the last final. In the other semi-finals, Xu Tianwei, the "dark horse" who eliminated the famous Zhang Jianpeng, played against Shen Shenyi.

　　In the women’s group, defending champion Chen Siming lost 9-11 to Liu Xiazhi, who will compete with He Xinru for the final ticket. In the second half of the quarter-finals, the winners and losers were all decided by the deciding game. Tang Chunxiao won three games in a row while falling behind at 8:10, and reversed the 2017 champion Fu Xiaofang and Zhang Muyan with the same score in the direct dialogue between the two "post-00 s".

　　This tournament attracted 496 players from 41 countries and regions, and the number of participants reached a new high. It is the largest Chinese billiards competition in the world. According to the schedule, the men’s and women’s finals will be released on the 14th.

Special topic: picture channel

Video screenshot: This beautiful woman first gave the old man some money, and it seems that the old man is very grateful.

Video screenshot: The girl took off her coat and gave it to the old man.

　　"Will you give your coat and scarf to the wandering old beggar to keep out the cold when it snows?" At noon on the 13th, the netizen "People are relatives of their hometown" posted a message on the Red Net Forum, claiming that she saw such a touching video on major well-known video websites in China, which accumulated tens of millions of popularity, and tens of thousands of netizens commented on it. The content was "On the afternoon of the 10th, there was sporadic light snow in Beijing. In an underground passage in Xidan, a beautiful young woman gave her coat and scarf to a wandering old beggar to keep out the cold". The scene was very touching and aroused many netizens’ resonance, saying that it was.

　　The video and text show, "On December 10th, the first light snow in Beijing, I obviously felt that the weather became much colder. At about 4: 30 in the afternoon, I saw a touching scene in the underground passage of Xidan, Beijing. A young woman went to the old beggar and stopped. First, she lost some change to the beggar, then asked him about the cold, then took off her warm and beautiful coat and put it on the old man’s body, then untied her scarf and tied it on the old man’s body, and then disappeared.

　　In this regard, Red Net netizens "Chinese Youth" and "Hot Ice" expressed incomprehension and questioned that "how was it so skillfully photographed?" Moreover, the woman hasn’t found anyone taking pictures, which is a bit like an arrangement, and she is suspected of self-hype. ""Why did this lady give her coat and scarf to the old man when she saw him? Unless you are prepared. If you believe that this beggar is really difficult, wouldn’t it be more helpful to send the old man to the rescue station or give him more money? If it were me, I could only give some money like his kind passerby or run home and get a cotton-padded coat for the old man. It is very unreasonable to take off your cotton-padded clothes. "

　　Of course, many admiring Red Net users, such as "soy sauce makers" and "water digression", sighed with emotion, "If it weren’t for hype, it wouldn’t be discounted at all to say that she is the most beautiful Lei Feng girl in China, but I really don’t have the courage to do so", "Giving someone a rose and leaving a lingering fragrance in my hand, whether true or not, at least this matter deeply touched our hearts, and this winter is no longer cold", "There is true feelings in the world," Perhaps the appearance of the old man reminds her of the people she knows, wishing the good people peace all their lives. ""Listening to the background music like "Honor your Parents" and watching this touching scene, those who question the hype are iron, even if it is hype, I hope you will hype yourself. ""Who can search her out? " She should be the candidate who moved China in 2008.

　　On the afternoon of 14th, the reporter contacted the photographer of the video "Xiaoyao Xue" by phone. He claimed to be surnamed Wang. Mr. Wang introduced himself as a photographer who loves to shoot things. For the query of netizens, he said that this can be completely explained. "I can’t just describe this scene by clever words, nor did I arrange it. In fact, I don’t know the girl. This month in Beijing is the month of respecting and loving the elderly, and I feel very sad to see many people being indifferent to the elderly. I have been crouching for several days to film this old man, just to see people’s actions of caring for the elderly, and then to post them on the Internet, with the aim of arousing people’s care for the elderly. It happened that this touching scene happened at 4 o’clock in the afternoon, and there were five minutes before and after. I took it secretly, and the distance was not close, so the kind girl didn’t notice it. I hope that after watching this film, everyone can reflect on how they treat the elderly. " (Reporter Geng Hongren)

Editor: Wang Jiaolong

Lead: Advanced concept or marketing gimmick?

By Jacky.

If we talk about the hottest word in the global beauty industry, it is "Clean Beauty Pure Beauty". Major beauty giants are scrambling to buy pure beauty brands, and more and more brands focusing on the concept of "purity" have emerged in China consumer circuit. However, under the new style, disputes have come one after another.

Clean Beauty is gaining popularity.

Foreign criticism has continued and even launched a boycott movement.

In 2019, Shiseido Group announced the acquisition of Drunk Elephant for $845 million. In 2021, L ‘Oré al Group announced the acquisition of the American skin care brand Youth to the People；; In the same year, Procter & Gamble launched DermaGeek, an affordable vegetarian brand, and acquired FARMACY, a high-end niche skin care brand. Not long ago, L ‘Occitane Group announced the acquisition of a majority stake in Australian pure skin care brand Grown Alchemist.

The giants have increased their acquisitions, and new brands have emerged one after another.The momentum of "Clean Beauty Pure Beauty" is getting bigger and bigger. At the same time, there are more and more voices criticizing and even resisting pure beauty.

Many bloggers and dermatologists began to publicly question the concept and market value of Clean Beauty on social media.

On Ins, Shereene Idriss, a doctor of dermatology in the United States, once said, "Clean beauty has a good intention, but at present, the actual state is to use marketing, fear and insecurity to mock consumers."

Intercepted from Ins

In the foreign media Instyle, there are also comments bluntly: "At present, all Clean Beauty is defined by the chairmen according to their own products." The scale of comments by bloggers from the media is even greater. Some bloggers directly wrote the title: "Clean Beauty should die in 2020."

YouTube bloggers criticize Clean Beauty

At the same time, some brands that pay attention to the scientific and technological composition and efficacy value of raw materials stand on the periphery of "purity" and feel "offensive" in disguise. These brands believe that Clean Beauty directly refers to non-"Clean Beauty" brands as "dirty" in its external publicity, which "is actually having a negative impact on the industry".

In China, some professional researchers also pointed out that,Nature itself does not mean non-toxic and safe; Most of the products of "Clean Beauty" are not functional, and their practical significance is far less than their spiritual and cultural significance.

So, what is the "Clean Beauty" that was fired to heaven?

Back in 2000, a brand named REN (Swedish meaning "pure") was born to meet the special skin care needs of a pregnant woman, and its products still have efficacy besides removing harmful ingredients. REN is recognized as the originator of Clean Beauty.

In the following ten years, Clean Beauty was unknown, until retail giant Sephora and American e-commerce platform set up "Clean Beauty Zone" on their websites, which became famous in one fell swoop after the fermentation of social media. Coupled with the careful packaging of beauty brands who are good at marketing, it has quickly become a global beauty trend.

Sephora Clean Beauty area

By analyzing the opinions of pure beauty products such as Drunk Elephant, Tatcha, Glossier, FARMACY, MILK BEAUTY, etc., it can be seen that the standard of Clean Beauty widely recognized by the international industry includes the following three points:

1. The ingredients are safe, that is, the ingredients are non-toxic, hormone-free, hormone-free, carcinogen-free, etc.

2, the label is clear, that is, the ingredient label is clear, comprehensive and complete;

3, the environment is sustainable, that is, it is sustainable to the ecological environment without animal experiments.

However, the above three criteria are only based on the general consensus of the market on pure beauty, and there is no clear concept and legal definition in the world. It can be said,Clean Beauty is more an idea than a clear concept.

Grand View Research, an American market research organization, released a report saying that it is estimated that by 2025, the global vegetarian beauty market will reach $20.8 billion. Consumers are increasingly interested in natural products, which is the background of the rise of pure beauty products.

Yang Zhenghua, CEO of M&C Saatchi Lab. in China, told Future Beauty, "When foreign countries talk about Clean Beauty, it is actually a concept that integrates social movements."　

Drunk Elephant drunkephant

Become a marketing gimmick?

"Pure beauty" began to taste bad in China market.

In the past two years, the popularity of "pure beauty" in China market has soared, and brands focusing on the concept of purity have emerged one after another. "Pure ingredients" and "pure formula" have become high-frequency terms in brand publicity.

China’s "Pure Beauty" brand born in the past two years.

In an interview with Future Beauty, a senior e-commerce operation director said that he had previously led the positioning strategy formulation of an imported brand at the beginning of its entry into China. Between focusing on ingredient efficacy and focusing on pure concept, the brand decided to choose the latter after consideration. This is because there are too many big companies and brands with strong efficacy, and focusing on the trendy consumption concept of "pure beauty" will enjoy more market attention and traffic dividends.

In Little Red Book, there are 7100+ notes about "pure beauty", which continues to impact consumers’ cognition in fancy marketing of Chinese and foreign brands. The data shows that since 2021, more than 70 new brands of pure beauty have successively settled in Tmall International, and the sales of this category have increased by over 600% year-on-year.

Last August, Tmall International Beauty tried to define "pure beauty" in conjunction with the media and summarized it as four "zeros":Harmless ingredients, zero addition, environmental friendliness, zero harm, animal friendliness, zero cruelty, sustainable environmental protection and zero waste.

This definition resonates with the internationally recognized three criteria at the same frequency. However, the concept is full, but the market reality of landing in China is very "skinny", because there is no unified and authoritative standard, and new China brands are basically "talking to themselves".

The person in charge of the standard of a domestic pure beauty system told Future Beauty, "The purity we say can be understood from another angle, that is, what the skin needs, such as a beneficial composition, then it is pure to the body; If the skin doesn’t need it, even if it is pure, it can’t be considered pure. "

Amber, the founder of Tangyi, has also publicly stated that although there is no unified standard for pure beauty at home and abroad, "we believe that real pure beauty must be progressive, scientific and frank", and its "DCBS Tangyi Purity Standard" has eliminated more than 70 risk components in 10 categories. OnTop, another cutting-edge brand, claims to independently formulate six purity standards, and combined with international experience and expert opinions, it has identified 7412 prohibited ingredients.

Dewy Lab tongyi

In addition to some new domestic products focusing on pure beauty and self-built pure standards, some old domestic products also hope to upgrade and renovate by Clean Beauty.

At the beginning of this year, MCL Huaxikou, an old domestic product, which has been repositioned as "Oriental Pure Beauty", officially released the first Green Paper on Pure Beauty, and announced the launch of the first group standard of pure beauty in China, claiming to adopt a vegan formula of zero animal origin and upgrade 100% recyclable environmental protection packaging.

Qiu Xiaofeng, vice president of Northbell, who is in charge of research and development, believes that pure beauty in China is a mixed concept. At present, it may mainly be that raw materials are natural, contain no risk components, and pay attention to the source of raw materials and the transparency of processing. He stressed, but this does not mean that the safety of unnatural raw materials cannot be guaranteed. For example, some synthetic peptides used in cosmetics are also very safe.

The above-mentioned senior e-commerce operation director pointed out: "According to the existing domestic broad definition, I think almost all Australian brands that focus on natural positioning can be called pure beauty, and even the old Chinese products herborist and Yiyi Herbal Medicine can also be called pure skin care." In his view, the so-called "pure beauty" has completely changed its taste now, but when it comes to plant recipes and simple packaging styles, it can be transformed into a self-proclaimed "pure" school.

Apart from the composition, the consensus idea of "zero cruelty" and "vegan" is not only difficult to achieve in China, but even conflicts with the requirements of existing laws and regulations.

Qiu Xiaofeng pointed out in an interview with Future Beauty that "in the research and development of raw materials, some toxicological data are still inseparable from animal experiments for the time being".

In addition, in the article of "sustainable environmental protection and zero waste", the packaging problems of many brands are also difficult to meet the standards.

"At present, cosmetics are more or less over-packaged, because most consumers still prefer exquisite packaging." Zhang Taijun, a senior R&D engineer and R&D director of the Institute of Biotechnology for Skin Care, bluntly said, "At this point, almost no pure products meet the requirements of’ purity’."

If the industry is not self-disciplined in time

Pure beauty cosmetics may follow the footsteps of "organic" and be "one size fits all"

Although "pure beauty" is controversial, it is so popular at the brand level. What are the views of channel providers and consumers?

"the concept of Clean Beauty is very tricky, and it is a bit of a’ stealing the column’. It not only achieves some of the purposes claimed by the efficacy, but also does not have to bear legal consequences. " In an interview with Future Beauty, the head of a luxury beauty collection store in China pointed out the problems behind this marketing hotspot. In his view, in recent years, domestic beauty marketing is a bit lacking, and the concept of simple design, environmental protection and health is easy to resonate.

In fact, the slot about "the idea gimmick is greater than the actual effect" has begun to ferment on social platforms.

In the little red book, under the comment of domestic pure beauty recommended by a blogger, some consumers are outspoken. "If the product doesn’t work, it won’t work. If it doesn’t work, it will instill ideas for me to accept. It is better to emphasize the application of sensitive muscles and emphasize pure beauty, so it is better to say the effect directly. "

Comments on Pure Beauty on China Social Platform

In the comment area of a pure beauty brand Tmall flagship store, "Future Beauty" also saw a lot of spit about the product "no work, no fault" and "too gimmicky".

"At present, many China brands only fit some ideas, not completely." The above-mentioned director of e-commerce operation pointed out that the consumption concept of China consumers is becoming more and more mature, and efficacy is still the core of the brand, which is also the most valued brand value of consumers, and the purchase for added value such as concept is limited.

"The concept of pure beauty is worthy of recognition, but from the current situation, major beauty groups have not made efforts to promote it in the China market. It remains to be seen whether this concept has greater commercial value." The cosmetics purchasing manager of a department store group in central China believes that the new trend is coming, but when it comes to retail, good quality and high repurchase are the most important things for operators.

Pure beauty cosmetics brand Xiangtika

Compared with the enthusiasm of brands, the wait-and-see attitude of distributors and the spit of consumers, there are deeper concerns about the "pure beauty" industry.

Some researchers have pointed out that because there is no corresponding legal standard for "pure beauty", neither labels nor publicity claims can be followed, which invisibly gives enterprises too much room for self-promotion.

"Pure beauty without standard is a false concept!" Some people in the industry believe that under the current strict cosmetic laws and regulations, "pure beauty" is openly and boldly engaged in false propaganda and should be strictly investigated. He bluntly said that if the industry can’t exercise self-discipline, the brand’s fantastic definition of "purity" will probably attract the attention of the regulatory authorities like the previous "organic" concept, thus being "across the board".

Under the heat of the market, relevant departments, organizations and mainstream platforms are called upon to work out the domestic "pure beauty" standard and management mechanism, so that this "concept" with unique ideas and consumer cognition can form a broad consensus, and after abandoning the chaos, the real market value can be further amplified.

END

　 　　● Morally speaking, adults in the swimming pool should pay attention to whether there are children drowning around them, and from the perspective of the traditional virtues of the Chinese nation, if children are found drowning, they should help them in time or ask the lifeguards for help at the first time.

　　● The swimming pool has the obligation of safety guarantee. Lifeguards or other employees, such as cleaning staff, belong to the internal staff of the swimming pool. The negligence of lifeguards means that the swimming pool failed to fulfill its security obligations; Staff other than lifeguards in the museum are also obligated to help consumers if they find that they are drowning.

　　● According to the actual situation of life-saving development in China, establish relevant management regulations, improve the swimming safety education and training system, and establish strict examination and supervision institutions to strengthen the supervision of swimming safety education, so as to ensure the orderly progress of safety education.

　　Recently, a video of "boy drowning in swimming pool" attracted attention on the Internet. The surveillance video showed that a boy accidentally left the swimming ring and struggled in the water and then sank to the bottom of the pool, but no one around him seemed to find anything unusual. A few minutes later, the boy was rescued and eventually died.

　　On October 9, the relevant departments of the accident site issued a notice: they have quickly rushed to the scene to carry out rescue and after-care work. The swimming pool involved has been shut down, and an incident investigation team has been set up to carry out relevant verification and investigation work. The next step will be to seriously pursue accountability according to the law and regulations according to the investigation.

　　After the incident, the public lamented, and more people raised questions: Where did the lifeguards go at the time of the incident? Does the boy drown, do people around him have the responsibility and obligation to help? Are the swimming pool, lifeguards and boy guardians responsible for the accident?

　　The "Rule of Law Daily" reporter interviewed a number of experts to interpret the legal issues behind the incident.

　　Focus one

　　There was a drowning. Where did the lifeguard go?

　　In this incident, the most puzzling thing is that the swimming pool is not a wild river and lake, and it must be equipped with life-saving personnel according to regulations, but why was the drowning incident not discovered and disposed of by lifeguards in time?

　　The video at the time of the incident showed that although there were lifeguard seats beside the swimming pool, the lifeguards in the swimming pool were not at the scene. The staff of the swimming pool said in an interview with the media that "the lifeguard had something to leave at that time".

　　When people drown in swimming pools, lifeguards leave their posts or are not on duty, even if they are on duty, which leads to drowning, there have been many incidents this year.

　　In March this year, a swimming pool drowned in jiangyou city, Sichuan Province. The family members of the deceased checked the monitoring at the time of the incident and found that the deceased had a convulsion in the swimming pool and then stayed in the water until he was rescued by other swimmers, during which no lifeguards appeared in the swimming pool. The staff of the swimming pool said that the incident occurred earlier and the lifeguards had not yet arrived.

　　Three months later, a man drowned in the indoor heated swimming pool of a club in Zengcheng District, Guangzhou. The lifeguard in the swimming pool bowed his head and seemed to be playing with his mobile phone. He didn’t notice the drowning situation, and it took 9 minutes to rescue him. Finally, the man drowned.

　　Hu Jian (not his real name), who works as a lifeguard in Beijing, told the reporter that after drowning, the drowning person will get water into his mouth and nose, stop breathing, dilate his pupils, twitch his body and so on in about 60 seconds, and brain cells will start to be damaged and die in 4 to 6 minutes. For the lifeguards in public swimming pools, when setting up observation platforms in standard swimming places (50m×25m), at least four observation platforms, that is, four lifeguards, should be set up according to the division of lifeguards’ observation areas and the principle of leaving no blind spots and dead corners. At the same time, according to different local regulations, if the water surface area of the swimming pool is 250 square meters or less, at least 3 lifeguards should be equipped; If the water surface area is more than 250 square meters, one person shall be added for every increase of 250 square meters and less.

　　"However, at present, public swimming pools, especially those in some gymnasiums, are not equipped with lifeguards or have insufficient lifeguards." Hu Jian said, "Sitting in a 1.9-meter-high lifesaving chair, you can observe everyone in the swimming pool. During work, you must keep a high degree of mental tension. If you realize that you are tired, you should take the initiative to exchange with the patrolling lifeguards, walk around the end and stay awake. The lives of dozens of people are related to you, and you can’t slack off at all. "

　　But in reality, not every lifeguard can be so responsible.

　　As a swimmer, Zhao Dan, a Beijing resident, told reporters that she often saw lifeguards in some swimming venues leaving their posts at will or on the job, but they were "deserting". "Last time I was in a swimming pool, five or six children were swimming in the pool, and one lifeguard was sitting in the stands, while another lifeguard was not far away playing with his mobile phone, which lasted for more than 10 minutes."

　　Xiong Wei (not his real name), who has been a swimming coach for many years in Beijing, said that the number of people learning to swim in summer increased sharply, and some swimming pool operators and coaches only paid attention to the teaching progress and neglected the safety management. Even if the lifeguards are fully equipped as required, some lifeguards are not responsible enough, and they play with their mobile phones or doze off when they are on duty. "When an accident occurs, if the lifeguards are slow to respond, it is easy to rescue them in time and have an accident."

　　Focus 2

　　Is the lifeguard suspected of serious accident?

　　For lifeguards who are not on duty, many interviewed experts believe that if lifeguards leave their posts without leave, they are suspected of committing a major liability accident.

　　"There is a causal relationship between the lifeguard’s AWOL behavior and the victim’s child drowning in the sense of criminal law, which is suspected of a major liability accident." Peng Xinlin, a professor at the Law School of Beijing Normal University, believes that lifeguards should foresee that when they know that someone, especially children with limited capacity for civil conduct, is swimming in the swimming pool, the act of leaving their posts without authorization may lead to the drowning of others and the untimely rescue, which will lead to the drowning of the victim. However, credulity can be avoided, resulting in drowning accidents and subjective negligence. From an objective point of view, the rescue of swimming pool belongs to the category of "operation", and the lifeguards violated the relevant safety management regulations during the operation, which finally led to the serious consequences of children drowning.

　　"The swimming pool has the obligation of security. Lifeguards or other employees are the internal staff of the swimming pool. The negligence of lifeguards means that the swimming pool has failed to fulfill its security obligations. After the swimming pool bears the liability for compensation to the victim, it can conduct internal handling or accountability according to the labor contract or employment agreement with employees such as lifeguards. " Meng Qiang, a professor at Beijing Institute of Technology Law School and director of the Civil Code Research Center, said.

　　In Peng Xinlin’s view, the operators or managers of the swimming pool obviously failed to fulfill their safety guarantee obligations, and they were not equipped when they should have at least two fixed water lifeguards, and the lifeguards left their jobs without authorization and failed to perform their duties as lifeguards. The swimming pool obviously failed to fulfill its management safety guarantee obligations, so if others were injured or drowned, they should bear tort liability according to law, including compensation for rescue expenses, death compensation, funeral expenses and spiritual comfort. In addition, the swimming pool should also be given corresponding administrative penalties for violating safety management and safety production operations.

　　Huang Zhong, a professor at the School of Civil and Commercial Law of Southwest University of Political Science and Law, believes that in order for lifeguards to perform their duties more seriously, they should strictly enforce the law, and let relevant units and personnel firmly establish the concept of life first and prevention first through after-the-fact accountability, and weave a good life safety net. In addition to investigating the criminal responsibility of relevant units and personnel according to law, they should also be investigated for their civil responsibility according to law.

　　"There are two bases for the civil liability of venues: one is based on the contract and the other is based on the infringement. At the same time, citizens should also be encouraged to report such violations of laws and regulations that endanger life safety. Procuratorial organs should also urge sports venues to fully implement the main responsibility of safety management through public interest litigation and form a joint force. " Huang Zhong said.

　　Meng Qiang added: "While the operators are liable for compensation, the relevant market supervision departments should also punish the operators and practitioners of swimming pools, and order them to perform their duties in strict accordance with the post requirements and work contents, so as to effectively protect the personal safety of consumers."

　　Focus 3

　　Do people around you have the responsibility and obligation to help?

　　The surveillance video shows that at 14: 20 on October 1, a boy turned over with his hands off the swimming ring and then struggled in the water. About a minute later, the boy was still and his body sank into the water. At that time, many adults and children were also in the pool, but no abnormality was found. At about 14: 28, the boy was found and picked up by an adult man on the side; At about 14: 30, many people at the scene began to rescue the boy.

　　Sadly, the focus of some netizens’ controversy is that the boy has been in the water for nearly 7 minutes. Why did the adult man next to him not find it and rescue it in time? Will the adult man bear legal responsibility for the boy’s drowning?

　　Huang Zhong believes that morally speaking, adults in swimming pools should pay attention to whether there are children drowning around them, and from the perspective of the traditional virtues of the Chinese nation, if children are found drowning, they should help them without endangering their own safety, or they can ask lifeguards for help at the first time.

　　"Relief is not a legal obligation, but the law encourages courage." Huang Zhong said that the Civil Code not only provided relief to those who were brave enough to help others for their own damage, but also exempted those who were brave enough to help others from their own damage in emergency rescue through Article 184. These two provisions have positively affirmed the righteous act of being brave in law. Therefore, through publicity and education, it is necessary for every citizen to help those in distress in time and jointly protect their lives without endangering their own safety.

　　Then, do other staff in the swimming pool except lifeguards have the obligation to rescue?

　　In this regard, Meng Qiang believes that the lifeguards in the museum certainly have the obligation to save lives, and other staff in the museum, such as cleaning staff, have the obligation to rescue consumers if they find drowning.

　　The relevant staff of the swimming pool revealed that the boy was brought to the swimming pool by an adult. It is not known who it is. Meng Qiang believes that after children are brought into the swimming pool, guardians must always be under strict supervision, preferably close to protection. If the guardian takes the children into the swimming pool, he ignores them and lets them play in the water alone, which will eventually lead to tragedy. The guardian obviously fails to fulfill his guardianship duties and needs to bear certain responsibilities.

　　Meng Qiang also reminded that if parents entrust their guardianship duties to others, and the trustee takes the children to swim, and tragedy occurs because they fail to perform their guardianship duties, then according to the provisions of the Civil Code, if the unpaid entrustment contract is caused by the intentional or gross negligence of the trustee, the principal may request compensation for the loss. Therefore, if the cause of the child’s drowning is caused by the principal’s gross negligence, he needs to bear the liability for compensation to the child’s guardian.

　　Focus 4

　　How to Strengthen Lifeguard Training

　　Yin Peigen, a teacher from the Physical Education Institute of Hainan University, who has written "Research on the Relevant Issues of Swimming Safety and Lifesaving Education", told the reporter that at present, the composition of swimming safety lifeguards in China is complex, and most of them are from health clubs and other employees, among whom the proportion of those with professional life-saving knowledge and skills is very small, and the mobility of personnel is large. Most of them are members and coaches of health clubs, and they have not been exposed to professional swimming safety education and training, and their professional quality is not high. They rely on their own personal experience in some ways.

　　"In addition, the sex ratio of lifeguards is unbalanced, with more men than women. There is no academic requirement for lifeguards, which leads to the low overall cultural level and comprehensive quality of lifeguards, which leads to laziness in behavior and habits, and the increase in risk factor during rescue, which makes swimming lifesaving work have great safety hazards. " Yin Peigen said.

　　According to Yin Peigen, the lifeguards’ association, which was established in China in the early days, nominally trained and managed all domestic swimming lifeguards. However, in the actual operation, the management system was not perfect, only limited to lifeguards and lifesaving training bases, and the management of lifesaving institutions and lifesaving personnel was limited. Moreover, the training of lifeguards at this stage mainly focused on the lifesaving work in swimming pools, ignoring the training of lifeguards at sea places.

　　"In the future, I hope to establish relevant management regulations based on the actual situation of the development of life-saving undertakings in China, improve the swimming safety education and training system, and establish strict examination and supervision institutions to strengthen the supervision of swimming safety education to ensure the orderly progress of safety education." Yin Peigen suggested that funds can be raised through some reasonable channels to provide sufficient material guarantee for the construction of life-saving institutions, so as to ensure the normal operation of life-saving training institutions and promote the healthy development of life-saving undertakings.

　　□ Our reporter Zhao Li

　　□ Our trainee reporter Ding Yi

　　

　　Ten years ago, one of the fulcrums to incite domestic demand was real estate, and it will still be ten years later. However, the previous reliance was on the commercial housing market, and this time the foothold will be affordable housing.

　　"After buying a house for two years, business tax will no longer be levied, and the strength of the policy exceeds market expectations." On the evening of 17th, a real estate agent manager in Shanghai couldn’t hide his surprise on the phone. Stunned. On that day, the the State Council executive meeting just studied and determined three measures to promote the healthy development of the property market.

　　The central government has also reserved a lot of space for local governments to "rescue the market": all regions should adjust measures to local conditions and "further adopt policies and measures to promote the healthy development of the real estate market".

　　Looking back on 2008, from the intensive control object of macro policy to being positioned as "an important pillar industry of national economy" again; From trying every means to stabilize the soaring price and cool down the investment speculation, to using credit and tax policies to stimulate demand by all means; From queuing up all night to freezing sales. The real estate industry has gone through this year. How to treat the adjustment of building administration? Do we have to save the property market to save the economy? Must the house price be guaranteed to save the property market?

　　Do we have to save the property market to save the economy?

　　Some people even doubt the "justice" of saving the property market. In this regard, financial columnist Wu Xiaobo said, "The government has its moral justice to save the market at this moment."

　　On December 10th, Morgan Stanley Research Department released the latest economic research report on China, and held that the typical feature of China’s economy in 2009 was "deterioration followed by improvement", but real estate investment was the biggest uncertain factor to judge the growth expectation in 2009.

　　In the composition of fixed assets investment in the whole society, real estate investment, which is closely related to more than 50 industries, ranks first in the world. As of July 2008, the sum of electric power, heat energy, transportation and water conservancy environment accounted for less than 25% of fixed assets investment, manufacturing investment exceeded 30%, and real estate investment accounted for more than 33%. This determines that infrastructure investment alone is not enough to prop up economic growth, and pure government investment is also difficult to make up for the decline in real estate and manufacturing investment.

　　Not to mention the dependence of local finance on real estate. Taking a district of a city in the east as an example, the fiscal revenue in 2005 was 12.4 billion yuan, of which 6.4 billion yuan was turned over to the city and the central government, and the local disposable fiscal revenue was 6 billion yuan; Among them, 2 billion yuan must be "rewarded" to industrial enterprises according to the investment agreement, and the local actual disposable tax revenue is 4 billion yuan. The tax revenue contributed by the real estate industry in that year (including central tax and local tax) reached 2.8 billion yuan, as well as 1.2 billion yuan of supporting fees for large real estate municipalities collected by hitchhiking and about 2 billion yuan of land transfer fees in that year, which were not included in the fiscal account and were used outside the system. In this way, among the 7.2 billion yuan of government funds actually available at the district and street (township) levels, the real estate industry has created more than 5 billion yuan.

　　In this case, re-boosting the real estate industry has become an important choice to promote investment and protect the economy. Real estate has been promoted to "an important pillar industry of the national economy" and "affordable housing project" has been listed as the first of the "Ten National Articles", so the policy mix clearly conveys the orientation that "saving the economy must save the real estate first" and "promoting investment cannot be separated from stabilizing the property market".

　　"I wonder, what are the similarities and differences between starting domestic demand under the financial tsunami in 2008 and stimulating domestic demand under the Asian financial storm in 1998?" Hu Yijian, a professor at the School of Public Economics and Management of Shanghai University of Finance and Economics, said, "Ten years ago, one of the fulcrums to incite domestic demand was real estate, and it will still be ten years later. However, the previous time relied on the commercial housing market, and this time the foothold was affordable housing. "

　　Must the house price be guaranteed to save the property market?

　　As the year draws near, developers are even more hungry for funds, and discount promotion patterns are constantly being refurbished. In Changsha, Hunan Province, there is even a developer’s activity of "buying facial cleanser and sending it to the house". A real estate agency negotiated with the developer to launch a sales model: citizens buy facial cleanser, liquor and other consumer goods through the company, and every time they spend more than 1,500 yuan, they will give a 1 square meter house, buy more and send more. After making up a house area, you can exchange it for a house from the developer.

　　How to fully release the normal housing consumption demand? The fundamental point is to improve purchasing power. There are two ways to improve purchasing power. One is to increase income, which is almost impossible when the economy enters the downward cycle. The second is to reduce housing prices, which is the most practical way at present.

　　Different from the expectations of a few wealthy people when they invest in housing, a large number of working-class people consume housing based on reality. As long as the house price is adjusted back to its purchasing power range, or even "within reach", they will enter the market. When the real estate market is a consumer market, the most important issue for housing buyers is their ability to pay rather than their confidence. Recently, some properties of Country Garden, a real estate tycoon, are selling well in a weak market. One of the important reasons is that they are low in total price and high in cost performance. In recent years, the prices of some high-quality properties developed by Country Garden are close to the prices of affordable housing. The example of Country Garden shows that only standing on the basis of consumers’ purchasing power can bring lasting demand for the property market.

　　Professor Yin Bocheng, an economist, believes that since the Central Economic Work Conference clearly stated that "reducing the burden of residents’ reasonable purchase of self-occupied ordinary commercial housing and giving full play to the positive role of real estate in expanding domestic demand", it is time to return to the origin of purchasing power to observe the property market problem.

　　As for the tax rebate for buying houses, which is widely circulated in the market at present, it is only attractive to high-income people. Our reporter once asked two high-income earners whether they would consider buying a house if the principal and interest paid by the purchaser to the bank were deducted from the personal income tax base. A professor from Shanghai University of Finance and Economics replied: It depends on the deduction time. If the deduction time is long, you will consider investing in real estate; If there is no tax rebate incentive, I will not consider buying a house now. Because he already has three houses, he just sold one in early 2008. A president of a securities company who began to be laid off in the second quarter of 2008 replied: If the tax is refunded, I will not be in a hurry to receive my salary and bonus in the first quarter of this year, and I will receive it after deducting the purchase of a house. Obviously, the tax rebate policy for purchasing houses that has been introduced in Chongqing and other places is effective in stimulating real estate investment, but the side effect is that it may continue to blow up the bubble and bring new injustice.

　　"Stable transaction volume" or "stable house price"?

　　The Central Economic Work Conference proposed that one of the key tasks of economic work next year is to "maintain the stable and healthy development of the real estate market". Is the key to stabilizing the property market to "stabilize the transaction volume" or "stabilize the house price"?

　　This must be clear about the real estate market, what is the first need of the current government? It is real estate investment that drives economic growth and the jobs it creates, followed by taxes and land transfer fees from the real estate industry. In other words, for the government, it is more important to maintain high real estate turnover than to maintain high housing prices. Only by appropriately lowering the price in exchange for the transaction volume can the real estate investment continue, because the inventory is counterproductive to the investment. The more vacant stock houses, the smaller the prosperity of future investment, and the terminal sales volume is the first factor to ensure the investment to run. If the sky-high price is low (as has happened in some cities since the third quarter of this year), the so-called price has no market and the sales freeze will force the investment to drop sharply. In the end, the government can neither get taxes from real estate nor even guarantee jobs.

　　In a word, the root of stimulating domestic demand with real estate consumption is to reduce prices, run volume and pull investment to drive employment and protect the overall situation.

　　From this perspective, we can correctly understand why the Central Economic Work Conference proposed that "the desire of residents to improve their living conditions reasonably should be combined with the role of real estate as a pillar industry", that "the supply of affordable housing should be increased, the burden of residents’ reasonable purchase of self-occupied ordinary commercial housing should be reduced, and that real estate should play an active role in expanding domestic demand", and that the the State Council executive meeting on the 17th called for "guiding real estate development enterprises to actively respond to market changes and promote the sale of commercial housing" in studying and deploying policies and measures to promote the healthy development of the property market. (Reporter: Xu Shousong)

The State Council issued several opinions on promoting the healthy development of the real estate market.

　　On the 21st, the General Office of the State Council published "Several Opinions on Promoting the Healthy Development of the Real Estate Market" on the Chinese government website. The opinion puts forward that the construction of affordable housing should be strengthened to further improve the living conditions of the people and promote the healthy development of the real estate market.

　　The State Council executive meeting deployed measures to promote the healthy development of real estate market.

　　Wen Jiabao, Prime Minister of the State Council, presided over the the State Council executive meeting on 17th to study and deploy policies and measures to promote the healthy development of the real estate market.

　　The central bank and the China Banking Regulatory Commission jointly issued measures: the interest rate of low-rent housing construction loans will drop by 10%

　　On the 17th, the central bank and the China Banking Regulatory Commission jointly issued the Measures for the Administration of Low-rent Housing Construction Loans, which stipulated that the interest rate of low-rent housing construction loans should be lowered by 10% according to the benchmark interest rate of loans of the same grade in the same period published by the People’s Bank of China.

　　The National Development and Reform Commission issued a central subsidy of 10 billion yuan for the construction of affordable housing.

　　According to the introduction of the National Development and Reform Commission on the 17th, the National Development and Reform Commission recently issued a 10 billion yuan central subsidy investment plan to speed up the construction of low-rent housing and the renovation of shanty towns in state-owned forest areas, reclamation areas and coal mines, as well as to expand the pilot renovation of dilapidated houses in rural areas.

　　Supporting the bottom, activating and working together-interpretation of three key words of the new policy of the property market

　　"At present, we must adhere to the basic direction of housing marketization and the principle of implementing the housing security system for low-income people with housing difficulties …"

　　The two "Persistences" clearly put forward by the the State Council executive meeting on 17th not only show the government’s determination to increase the construction of affordable housing, but also show the attitude of adopting more active economic policies to activate the ordinary commodity housing market.

　　Xinhua Viewpoint: Communication on Policy Adjustment of Current Real Estate Market

　　"Everything is available, and the policy is strong, exceeding market expectations." On the evening of 17th, an account manager of Daning Store of Zhongyuan Real Estate could not conceal his surprise on the phone. "Business tax will not be levied after buying a house for two years, but we thought it would take at least three years."

　　The government has made all-round moves to stimulate the property market experts to interpret the four new policies in detail

　　Yesterday (17th), Premier Wen Jiabao of the State Council presided over the the State Council executive meeting to study and deploy policies and measures to promote the healthy development of the real estate market.

　　The transfer of houses over two years will be exempted from business tax, and the urban real estate tax will be cancelled.

　　The Central Economic Work Conference, which ended on the 10th of this month, proposed that "the supply of affordable housing should be increased, the burden of reasonable housing purchase should be reduced, and the role of real estate in expanding domestic demand should be brought into play". Yesterday (December 17th), the the State Council executive meeting determined three measures to speed up the construction of affordable housing, encourage housing consumption and maintain a reasonable investment scale in real estate development.

　　Year-end feature: three key words outline the confidence curve of the property market in 2008

　　2008 is destined to be an extraordinary year for both the world and China.

　　At the beginning of the year, Wang Shi first threw out the "inflection point theory"; As the tide of price reduction began to sweep across the national property market, in some cities with large bubbles, the phenomenon of supply interruption began to appear; What makes developers more stressed is the unprecedented calm wait-and-see attitude of home buyers. The continued downturn in the transaction means that the real estate market has fallen into a period of deep adjustment.

　　The Blue Book looks forward to the real estate market in 2009: it will enter a long adjustment period.

　　China Academy of Social Sciences pointed out in the 2009 Blue Book of Economy published in Beijing on the 2nd that the real estate market will enter a long adjustment period in 2009 under the influence of international and domestic economic situation and national macro-control policies.

　　Year-end feature: The era of high housing prices is drifting away.

　　Similar to the trend of the securities market, the real estate market in China has also cooled rapidly from the "boiling point" at the beginning of this year. Up to now, the market depression is still continuing. Although since the fourth quarter, the government has stepped up efforts to rescue the market, and the real estate market in major first-tier cities is slightly warming up, there are indications that some leading indicators of the real estate market are still not very optimistic.

Editor: Wang Jiaolong